B2B magazine issue 100 December 2014 - January 2015

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B2BMAGAZINE.COM.AU

ISSUE100

DEC/JAN 2015

100

CELEBRATING THE TRADERS OF AINSLIE

BANKING WITH STYLE BOQ CANBERRA CITY

CHRISTMAS & NEW YEAR'S EVE

GREAT LOCAL 3PL PROVIDER NATIONAL MAIL & MARKETING

PEOPLE POWER

BOOK AT THE MERCHANT

$4.95 inc. GST ISSN 1833-8232

WITH RSM BIRD CAMERON 9 771833 823005

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CONTENTS

PUBLISHER'S NOTE

100th issue and going strong Well here we are 100 issues down the track from our first B2B Magazine in April 2006. Every month we have, featured, promoted TIM and reported on the wonderful BENSON businesses that make up the Capital Publisher Region business community. It is a big task to publish a magazine and we would not have been able to do it without the support of our advertisers and contributors over the years. Or the great collaborative efforts from some great graphic designers, photographers, printers, distributors, writers and salespeople. First I want to thank my lovely and talented wife, Liz Lang, who took up the role of editor of B2B Editor for the past two years and raised the editorial standards to new heights. I would also like to congratulate her on her new role as CEO of Professions Australia. We are a lean talented team that produce a very high quality product for the Capital Region business community each month.

Last but not least I would like to congratulate Katy Gallagher on her time as an MLA and Chief Minister. Ms Gallagher has had a steady hand on the wheel during some rough times in the past decade. I look forward to following her successes in the Federal Parliament. And of course congratulations to the new Chief Minister Andrew Barr. We will be approaching him for an interview in the near future. Have a great Christmas and a Happy New Year. Send all comments to editorial@b2bmagazine.com.au

Photo: Andrew Sikorski

I am extremely pleased that out 100th cover celebrates small business. The Ainslie Traders and the Ainslie Shopping Centre has a proud history and is leading the way with innovative modern shops and services that are becoming a destination for people from all over Canberra. We tend to forget that there are 26,000 businesses in Canberra with over 85 per cent of them made up of small businesses with less than five staff. So in this issue, whilst I recognise the importance of big business, I salute the thousands of small businesses in the ACT that make us what we are today. I am very lucky to live in the Suburb of Ainslie and to have seen the rapid change that has taken place at the Ainslie Shopping Centre over the last 10 years. It is a tribute to the Xyrakis family (especially my good friend Manuel) and now the renewed Ainslie Traders under the leadership of the new president, Rob May.

14 COVER STORY AINSLIE TRADERS CELBRATING THE TRADERS OF AINSLIE SHOPS


CONTENTS

FEATURE

28 CORPORATE GOVERNANCE Directors pessimistic about the future by Australian Institute of Company Directors

05 Is it a loan? Is it a gift? No it's a possible nightmare! Dobinson Davey Clifford Simpson Lawyers

30 FAMILY LAW Seven common myths about family law by Dobinson Davey Clifford Simpson Lawyers

06 Bringing life to Kingston Foreshore The Merchant

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08 People power comes to RSM Bird Cameron RSM Bird Cameron Chartered Accountants

30 FINANCIAL PLANNING Avoiding Dollar Cost "Ravaging" by Dragonfly Financial Services

10 Local company continuing to provide innovative 3PL solutions for industry and government National Mail & Marketing

31 INTELLECTUAL PROPERTY Collaboration in ICT projects - managing the risk and reaping the rewards by Arete Group

12 BOQ Canberra City sets the pace in service and style Bank of Queensland Canberra City

31 PROPERTY INVESTING 6 questions to ask BEFORE you buy for investment? by Hatch Property Australia

COVER STORY

32 RECRUITMENT Flexible employment solutions continue to grow by Hays Recruiting

14 Ainslie Traders Ainslie Shopping Centre: leading the way with a proud history 25 ADVICE FROM THE EXPERTS

32 WEALTH CREATION A fair price for advice by Dixon Advisory

26 ACCOUNTING The Now-Where-How of business planning by RSM Bird Cameron Chartered Accountants

33 WEBSITES How to improve sales via your website by Synapse Worldwide

26 BANKING Auction vs. Private Sale by ANZ Mobile Lending

A2B: ASSOCIATIONS TO BUSINESS 34 MINISTER'S MESSAGE Funding for innovation and entrepreneurs

27 BOOKKEEPING Congratulations to B2B magazine on the release of its 100th issue! by Tailored Accounts

36 CANBERRA BUSINESS CHAMBER Welcome to the Future of Canberra Business BUSINESS NETWORKING

27 BUSINESS ADVISORY Deck the halls... but stay focussed by Vincents Chartered Accountants

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38 B2B @ Dendy film festival Dendy Cinema

28 BUSINESS LAW The importance of having an IP management system by Bradley Allen Love Lawyers

EDITOR / PUBLISHER

PUBLISHED BY

Tim Benson editorial@b2bmagazine.com.au 0402 900 402 02 6161 2751 Personal Assistant to Tim Benson: Emma Williams

Man Bites Dog Public Relations ABN 30 932 483 322 PO Box 4106 Ainslie ACT 2602 b2bmagazine.com.au

ADVERTISING

advertising@b2bmagazine.com.au 0402 900 402 02 6161 2751

DESIGN

PHOTOGRAPHY

Manuel Galaktidis evendots.com.au

Andrew Sikorski art-atelier.com.au

LEGAL NOTICE Man Bites Dog Public Relations (‘MBD’) owns the copyright in this publication. Except for any fair dealing as permitted by the Copyright Act 1968 (Cwth), no part of this publication may be reproduced without the prior written permission of MBD. MBD has been careful in preparing this publication, however: it is not able to, and does not warrant that the publication is free from errors and omissions; and it is not able to verify, and has not verified the accuracy of the information and opinions contained or expressed in, or which may be conveyed to readers by any advertisement or other publication content. MBD advises that it accepts all contributed material and advertisements contained in this publication in good faith, and relies on various warranties and permissions provided to it by the persons who contribute material and/or place advertisements. Those warranties and permissions include that neither the material and/or advertisements are misleading, deceptive or defamatory, and that their use, adaptation or publication does not infringe the rights of any third party, or any relevant laws. Further, MBD notifies readers that it does not, nor should it be understood to endorse, adopt, approve or otherwise associate MBD with any representations made in contributions and/or advertisements contained in the publication. MBD makes no representation or warranty as to the qualifications of any contributor or advertiser or persons associated with them, and advises readers that they must rely solely on their own enquiries in relation to such qualifications, and be satisfied from those enquiries that persons with whom they deal as a result of reading any material or advertisement have the necessary licences and professional qualifications relating to the goods and services offered. To the maximum extent permitted by law, MBD excludes all liabilities in contract, tort (including negligence) and/or statute for loss, damage, costs and expenses of any kind to any person arising directly or indirectly from any material or advertisement contained in this publication, whether arising from an error, omission, misrepresentation or any other cause.


F E AT U R E

Is it a loan? Is it a gift? No it’s a possible nightmare! By Brendan Cockerill

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he apparent housing affordability crisis that is regularly talked about in the media and at backyard barbeques has led to a shift in the way some young people are funding the purchase of their first, or in some cases second or third house and it generally involves parents helping out. While parents assisting children to buy a house is not a bad thing, and in some cases is an excellent way of dealing with family business succession dilemmas impacting on estate planning, problems can arise if not enough thought is put into the precise nature of the arrangement. I have been in numerous estate planning meetings when parents have mentioned that they helped one of their children purchase a house. When I ask “was that a loan or a gift?” the answer is often “we are not sure, we didn’t think about it, we just gave him/her the money”. When I ask “have you helped any of your other children?” The answer is sometimes “yes, but the amounts were different” and sometimes “no”. When I ask “do your other children know that you have helped one of their siblings purchase their house?”. Again, the answer is sometimes “yes” and sometimes “no”.

Most couples with children make wills that leave everything to each other and then everything to the children equally when the second parent dies. If parents simply advance money to one of their children without doing anything else, including reviewing their wills, there is confusion about what happens to the advance when the second parent dies? Does the advance have to be repaid to the estate or not? Without evidence to the contrary, the advance would be viewed as a gift under the legal principle known as the presumption of advancement. So, the child receiving help to buy their house would still receive an equal share of their parent’s estate. There are a number of ways parents can assist children to purchase a house including: • an outright gift • making a loan • buying the property jointly • buying the property in the parents’ names • parents guaranteeing a loan obtained by the child All of these options can result in significant unforeseen consequences if the transaction is not properly thought through and risk assessed before it is entered into and if issues such as estate planning for the parents and the child; the death of the child;

the incapacity of the child; the bankruptcy of the child or the separation or divorce of the child are not considered in advance. At DDCS Lawyers we can help you help your family by providing advice on how to best structure arrangements between parents and their children to assist with purchasing a home so as to provide certainty and minimise the risk of unhappiness and adverse consequences when circumstances change.

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Brendan Cockerill is a Senior Associate of the firm. 18 Kendall Lane, New Acton, Canberra phone (02) 6212 7600 mail@ddcslawyers.com.au, www.ddcslawyers.com.au

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F E AT U R E

The Merchant

Book now for Christmas Eve and New Year’s Eve exclusive gourmet buffet with limited tickets, with, The Method, a full nine piece band playing hits from the 60s to now ! ! ! ! !

bringing life to Kingston Foreshore

* * * BOOK NOW 6162 1359 * * *

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ocal entrepreneur and business owner Beatrix Nagy has launched her most ambitious project to date – opening three new businesses at Kingston Foreshore. These are: The Merchant, a café and restaurant serving European based modern Australian dishes for breakfast, lunch and dinner, seven days a week from 7am - 10pm. Prohibition – The Bottle Shop, a place where you can get your usual loved drinks, specialty items, Cuban cigars, soft drinks, mineral waters, last minute presents like specialty chocolates snacks and nuts to complement your choice of drink; and The Market, a grocery store for the residents of Kingston Foreshore, where they can get their bread, milk, newspapers, magazines, cold drinks, fresh fruit, fresh vegetables, gourmet deli items, fresh flowers, baby care and more. An already accomplished businesswoman, having established the successful Apartments by Nagee four years ago, Beatrix views these three new ventures at Kingston Foreshore as example of how much Canberra has grown in the past decade. The Merchant is the ‘flagship’ of Beatrix’s new ventures.

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“I view Kingston Foreshore as the Darling Harbour of the ACT. The Merchant brings alfresco, Modern Australian, waterside dining to Canberra,” Beatrix said. “The Merchant is not only a ‘local’ for the burghers of Kingston Foreshore but also a place where Canberrans from all over come to walk their dogs, ride their bikes, go to the Markets and then drop in for a coffee and something to eat.” Beatrix has been fortunate to assemble one of Canberra’s most established kitchen staffs, led by Executive Chef, Steve Sweeney and sous chef Dean Taylor. “At The Merchant we aim to provide a sophisticated yet relaxed dining experience all day, every day, offering classic loved dishes as well as new exciting flavours,” Steve explained. Steve says that he respect the produce and tries to put the best ingredients possible on a plate. “Chefs are like technicians and artists. The food has to speak for itself. If I put bad produce in a dish it will reflect on the chef and the business. The better the quality of the produce: the happier the client,” Steve said passionately. “I have a great rapport with our butcher and fish supplier who supply us with excellent quality produce. We have fresh, unfrozen, cakes from Sydney the cheeses are flown in from France and Spain.”

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Steve also goes to great pains to outline the fabulous Australian and local produce that are also used and available at The Merchant, Prohibition - The Bottle Shop and The Market. And that’s not all The Merchant can also cater for your business or private function and from Friday to Sunday a waterfront grill will be operating for dinner, serving offerings such as German sausage and sauerkraut, grilled corn on the cobb and wagyu skirt. In addition to these terrific achievements Beatrix will also be hosting live music at The Merchant each Friday evening from 6:30pm, up until Christmas. “I have also booked the M5 Jazz Quintet, a full band complete with trumpet, saxophone, guitar bass and drums, to entertain diners in the beautiful weather leading up to Christmas,” Beatrix said excitedly. The Merchant will also have a Christmas Eve and New Years Eve exclusive gourmet buffet with limited tickets, with, The Method, a full nine piece band playing hits from the 60s to now. For further information and bookings for The Merchant for Christmas Eve and New Year’s Eve go to: www.themerchant.com.au or call 6162 1359


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F E AT U R E

People power comes to RSM Bird Cameron Canberra

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F E AT U R E

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SM Bird Cameron is delighted to announce the appointment of Kim Kirsten to its Canberra Advisory team. Kim has an outstanding track record in helping clients transform their workforces into high performing teams and highly productive workplaces. An experienced management consultant, Kim brings a specific focus on Human Resources, People Management, Organisational Development and Change Management to RSM’s Canberra Advisory team. Kim is passionate about people and performance. She stands out because of her ability to connect and align strategy to the implementation of change in complex work environments where time and resources are constrained, and there are sensitivities and political issues to be managed. She brings 12+ years of knowledge and experience working at the strategic, operational and tactical levels that are essential to achieving results while minimising the negative impact on service delivery, staff and customers. Kim understands Government having worked within Commonwealth agencies in Canberra. In addition, Kim has worked with the private sector including: financial services, manufacturing, supply chain, media, and retail industries. “Our Advisory practice continues to grow from strength to strength in Canberra, and completes our service offering, making RSM Bird Cameron a true ‘full service’ professional firm focused on helping clients in both the public and private sectors,” says Luke Williamson, one half of the dynamic and deeply experienced duo that heads up the Canberra Advisory team. “Kim’s addition to our team brings an essential human capital component to our offerings at a time of major change,” adds Tom Pucci the other half of the team’s leadership. It’s a time of major change for Government and Canberra RSM Bird Cameron recognises that it is a time of major change for the public sector. 16,500 public servants will be cut nationally in the next three years, which translates to a massive 7,300 full-time-equivalent civilian

government workers in the first year alone. The impact of the Budget leaves agencies with a challenge: How to maintain and improve existing service levels while retaining a positive organisational culture? All within an environment that continues to undergo major restructuring. When organisations reduce workforces it places greater pressure on staff that remain. RSM Bird Cameron acknowledges this, and has identified a number of important workforce issues that need to be addressed by management in these times of change, including: • Retaining talent - especially highly qualified and skilled personnel, who have had significant investment in their skills development; • Mentoring of staff to develop and maintain their skill levels; • Developing new career pathways through systematic restructuring or skills development; • Valuing experience & retaining knowledge - developing programmes which ensure that their policy and process knowledge is not lost, including through knowledge retention strategies and phased retirement; • Building staff loyalty through the provision of a caring and supportive workforce culture; and • For management itself to demonstrate strong and inspiring leadership through transparency, honesty, professionalism, support and clear direction. Change in the people domain is extremely important and RSM Bird Cameron is seeing an increase in demand for quality advice in this area. The budget-driven change currently underway means that departments are seeking assistance from contemporary advisors who can bring leading global thinking to bear in a manner that is in-tune with Canberra’s diverse economy and culture. Our unique position As a member of a major global professional services organisation and Australia’s largest regional provider of professional services, RSM Bird Cameron is uniquely positioned to advise government at this time of change. Our vision is to assist

agencies with the task of introducing policy change in a cost effective manner by filling the gap between defining new policy and its effective adoption. We offer a range of services bordering on policy conception, through to design, implementation support and evaluation. In short, we aim to help agencies conceive, shape and deliver on their strategic agendas and to achieve sustainable change both externally and internally. By drawing on the resources from the global RSM organisation and our Australian metropolitan and regionally based practices, RSM Bird Cameron can provide advice that is both leading and in-tune with Australia’s diverse cultures and regional communities; something outside the capability of other firms in the Canberra market. About RSM Bird Cameron RSM Bird Cameron is a full service professional services firm delivering expert advisory and corporate finance services to clients across diverse industry sectors. RSM Bird Cameron has an Australian network of 28 offices which, combined with our 90 year Australian heritage, has helped to develop an extensive understanding of Australian communities, cultures and regional business conditions. RSM Bird Cameron is the Australian member firm of RSM International, one of the world’s largest accountancy and consulting networks with firms in over 900 locations around the globe. RSM International’s member firms adhere to common professional standards, practices, protocols and training. Each member firm is well connected, respected and experienced in helping newcomers optimise their market entry.

Bird Cameron

Chartered Accountants

For an obligation free consultation, connect today with Luke Williamson or Thomas Pucci on 02 6217 0300. 103 – 105 Northbourne Avenue, Canberra rsmi.com.au With RSM Bird Cameron you really are... Connected for Success

L-R Tom Pucci, Kim Kirsten, Luke Williamson & Simon Gavin Photo: Andrew Sikorski B2B M AGA Z I N E.CO M . AU

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F E AT U R E

Local Company continuing to provide innovative 3PL solutions for industry and government

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n recent years, National Mailing and Marketing (NMM) has established itself as a leading supplier to government in the provision of warehousing, order processing and distribution services, together with digital printing, bulk mail fulfilment, kitting and related services. NMM also offers the same diverse range of quality services to the private sector in Canberra, a fact that is less well known but becoming clearer to an increasing number of companies in the local region. NMM’s Managing Director, Mr Stephen Conroy, stated that the company’s reputation for quality, reliability, flexibility and a commitment to outstanding personalised customer service has seen them grow into one of the leading storage, order processing and distribution centres in the region. Evidence of this is in the continued retention of their many government and private sector clients over a lengthy period of time. “The print industry has undergone significant challenges and restructuring in recent years, and Canberra has probably been harder hit than most”, said Mr Conroy. “Yet NMM has continued to go from strength to strength, gaining new clients every year. We continue to invest in our people and resources to ensure that we grow and develop with our clients, offering a full range of value-add services that meet their changing needs and often competing priorities. One such example is the significant investment we have made during 2014 in our digital print capacity, as small and large enterprises alike recognise the benefits and savings available to them with high quality, fast turnaround, digital print-on-demand.” 10

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“One of the advantages that NMM has over our competitors is our diversity and local focus, together with the extensive experience of our staff and our expertise in understanding and meeting the requirements of our private and public sector clients. It might be an old adage, but NMM is large enough to get virtually any job completed, on time and within budget, while still small enough to make sure we do it properly and with pride”. In recent years, NMM has also expanded their service delivery beyond the management of print, order processing, mail fulfilment and distribution services, into the areas of online sales and end-to-end supply chain management into retail stores. They are the sole provider to a national distributor of cookware and related products and are currently working with a number of other companies seeking an efficient and cost effective third party logistics (3PL) solution to their growing national and international online sales business. “NMM offers the highest level of warehousing and distribution services, order pick and pack, personalised printing and mail fulfilment, together with a diverse and expanding range of related services”, says Ms Lyndall Thielmann, the Company Director. “Many Canberra-based organisations hold great value in being able to deal with a company that provides flexible, value-add service delivery solutions. This is particularly so in today’s business climate, where our public and private sector clients are under ever-increasing pressure to reduce costs while improving the quality of service delivery to their customer base”.

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“We are now in our 22nd year of operation in the Canberra region, and have established a solid reputation as a company that provides a personalised service, assisting our clients every step of the way. For a local company of our size, competing against some of the larger national and multi-national companies in our industry, it is both pleasing and humbling to acknowledge the respect and regard that our clients continue to have for us.” NMM were winners of the 2012 ACT Chief Minister’s Inclusion Award (Medium to Large Business category) and a finalist in 2014. They were also the winners of the 2014 ACT Training Excellence Award (Large Business of the Year). NMM is an equal opportunity employer, offering flexible working hours to suit the needs and family responsibilities of their staff. They have established a reputation as a socially responsible company, recognising the value and contribution of a diverse and experienced workforce, and are long term sponsors of a number of local community and charitable organisations.

National Mailing & Marketing Your independent warehouse, mail house and distribution specialists... P: (02) 6269 1000 www.nationalmailing.com.au


Conceive. Shape. Deliver. RSM Bird Cameron is uniquely positioned to advise organisations in both the public and private sectors. We assist with organisational change, from conception, through to design, implementation support and evaluation. We do not We do not believe there believe is a one there size is a ďŹ ts one allsize solution, ďŹ ts allrather solution, through rather our through our personalised personalised approach weapproach achieve the we best achieve results the best for our results clients. for our clients.

We can help you redesign business processes, deliver savings, and build lasting change. For an obligation free consultation, connect today with Luke Williamson or Thomas Pucci today on 02 6217 0300. 103 – 105 Northbourne Avenue, Canberra

www.rsmi.com.au

Bird Cameron

Chartered Accountants

Connected to Success B2B M AGA Z I N E.CO M . AU

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Photography: Andrew Sikorski

F E AT U R E


F E AT U R E

BOQ Canberra City sets the pace in service and style By Tim Benson

BECAUSE WE RUN OUR OWN BUSINESS WE CAN SOMETIMES UNDERSTAND WHERE OTHERS MIGHT NOT IF YOU DON’T TICK ALL THEIR BOXES

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OQ Canberra City recently moved into a modern new fit-out, located on the corner of Bunda and Akuna streets, having outgrown their previous office. “We didn’t want to move the bank too far from where we were - so just around the corner near Glebe Park is perfect,” Owner Manager John Smeeth said. Their previous fit out was 10 years old and ready for a revamp. Nationally there are only two corporate branches with the new fit-out. BOQ Canberra City is the first owner-managed branch to have the new fit out. “The new fit-out is aesthetically pleasing and inviting. Clients can sit at the central bench and fill in documents or organise themselves,” Manager Tim Smeeth said. “The new location gives us a fresh image and a nicer working environment,” John said. Because of the owner manager model at BOQ the current owners will be there for a long time.

“We really get to know or customers,” Owner John Smeeth said. “As small business owners ourselves, we really understand the concerns of small business, such as cash flow, tax, BAS etc,” Tim said. “It is like having your own private banker without dealing with a big bank,” Tim said. The BOQ Canberra City is a locally owned and run business so they are aware of local issues. BOQ Canberra City provides all your banking needs, including personal and business banking. “We hope to bring understanding and security to small businesses that want to bank with us. Because we run our own business we can sometimes understand where others might not if you don’t tick all their boxes,” John said. The plan going forward is to grow the team so they are not so reliant on John. This is well on the way with the BOQ Canberra City currently employing eight staff

with plans to grow to 10 in 2015. One of the great things about BOQ Canberra City is that they have better opening hours than most banks. They are open from 9.30am – 5.00pm five days a week. “We have a reliable small team who care about the customer,” Tim said. BOQ Canberra City are ready to welcome you at their new branch on the corner of Bunda and Akuna streets Canberra City.

BOQ Canberra City. Unit 331, 240 Bunda Street Canberra ACT 2601 PO Box 431, Civic Square, ACT 2608 t: 02 6209 1840 f: 02 6209 1850 www.boq.com.au

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Ainslie Shopping Centre: leading the way with a proud history

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he Ainslie Shops was Canberra’s first suburban shopping centre and is now leading a renaissance in how to present a modern, safe and friendly place for the community to meet, shop, dine and access a myriad of other services Newly elected President of the Ainslie Traders, Rob May, says the Ainslie Traders are working together to meet the needs of the local and wider community. Rob is also the owner of Jimble, an online advertising platform to promote Canberra Region businesses. Jimble also offers a service to the Ainslie Traders, promoted as AinslieShops.com.au. “Ainslie is a great Canberra suburb, with people from all walks of life and cultures. The Ainslie Shops is a real focal point for the community, and a great destination for the rest of Canberra and the surrounding region,” Rob explained. Rob also congratulated his fellow traders who were recently elected to the Ainslie Traders committee: Treasurer, Manuel Xyrakis and Secretary, Mary-Anne Apps. About twenty traders formed the Ainslie Traders in 1998 to deal primarily with parking issue. Over the life of the Ainslie Traders they have been successful in securing around $1.7 million in government funding. “This funding has led to an additional 40 car-parks, an upgrade to the park amenities and some beautiful commissioned artworks,” Rob said. The recent strong turnout for the Traders Association annual meeting demonstrates a real interest and buzz that is happening at Ainslie Shops. “It is an exiting time for the Ainslie Shops with the renewal that is taking place. I would especially like to acknowledge the investment the Xyrakis family are making in their buildings and innovations at the IGA Supermarket and Ainslie Cellars,” Rob said. Rob would like to see Ainslie Shops set the standard for cooperative marketing, attracting people from further afield to experience Ainslie’s unique offerings. And the last word should be left to Manuel Xyrakis, Ainslie Traders Treasurer and Manager of the Ainslie IGA. “A lot has changed at the Ainslie Shops over the last 51 years since my family first opened a shop here. People are now making Ainslie Shops a destination to dine, shop, get a massage, visit the chemist or get your laundry done ‘fresh as a daisy’ – we look forward to continuing on this journey for at least another 50 years,” Manuel said proudly.

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Dear Customer, At Ainslie Cellars we are pas sionate about our industry. We are now in our 3rd year and starting to really find our gro ove. The liquor industry is sta rting to flourish with a younge consumers becoming aware r set of of the amazing small, artisan producers coming up the ran are very engaged in the Loc ks. We al Wine Industry, with Winem akers hosting in-store tasting Thursday. We are proud spo s every nsors of the Canberra Region al Wine Show and enjoy sou new wines from ‘the little guy rcing out s’ each year. One of the joys of being indepe ndently owned, and part of a group like Local Liquor, is have the flexibility to range that we and source any product we choose. We love engaging our and seeing what makes the customers m tick. Our customers are eat ing and drinking more season now they are drinking Rose, ally-right Sherries and Pale Ales for Sum mer. With our new seasonal and with the help of our edu display cated staff, our customers will always have their fingers on of what’s new, interesting and the pulse above all, tasty! Through our use of Social Me dia, we’re amongst the first in the Country (not just Can to source ‘hard to find ’ and berra) award winning Wines, Spirits , Ciders and Beers. We also our customer base regularly engage by advertising tastings and events through Twitter, Inst Facebook. Part of our partne agram and rship with Ainslie IGA means that we can put on unique such as our ‘Lunch Under The events, Trees’ which took part on 15th November this year. 64 of our customers enjoyed 3 course s matched to a local Winem good aker’s wares under the gloriou opposite our store. . s oak trees Our vision is simple – quality , genuine products, produced by real people, that we can stand beh ind, and that our customers can enjoy. Cheers! Keith Mihailakis & Kate O’L eary Ainslie Cellars

Ainslie Shopping Centre 7 Edgar St Ainslie, Canberra 2602 Phone: (02) 6230 6622 info@ainsliecellars.com.au AINSLIE_CELLARS @ainsliecellars facebook.com/ainsliecellars

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Ainslie Takeaway – Voted one of Canberra’s best

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angelis Papoutsis bought the Ainslie Takeaway in 2012 after leaving his idyllic island of Kastellorizo and moving back to Canberra, the home of his wife. On Kastellorizo, Vangelis ran a traditional Greek seafood restaurant, called Alexandra the name of one of his children. “When I was looking for a business in Canberra I was attracted to Ainslie because of the wonderful community of traders and the wide selection of shops,” Vangelis said. When Vangelis bought the takeaway is was called Theo’s. Which is ironic because this is a Greek name and the previous owner was Malaysian and constantly called ‘Theo’. Vangelis rebranded it as ‘Ainslie Takeaway’, commissioned new signage, repainted, purchased new seating and put in a pizza oven. There seems to be a great sense of pride from Ainslie Traders as many of the shops have undergone renovations or upgrades in the last couple of years. “I was very proud that Ainslie Takeaway was voted Best Takeaway in Canberra in 2013 by 2CC listeners,” Vangelis stated.

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It is also one of the few places in Canberra where you can get a traditional Australian hamburger and a wide selection of gourmet burgers. The Aussie Burgers are made on the premises from prime beef mince and a few additional herbs and spices, and after time on the grill, are turned into sizzling hamburger patties. They are then placed on a Brumbies bun with lettuce, tomato, beetroot, onion and either tomato or barbeque sauce. Another 10 gourmet burgers are also available including: Cajun Steak Burger, Portuguese chicken Burger and the Mexican Chili Burger. “Other specialties include the Ainslie Burger and the Ainslie Chili Burger – grilled chicken breast, pickled relish, avocado, bacon, lettuce, tomato and onion and aioli sauce. The Chili Burger is the same but with jalapenos and hot chili sauce instead of pickles,” Vangelis outlined. There is also a full takeaway menu including old favourites such as dim sims, home-made potato scallops, spring rolls and a great selection of grilled, crumbed and battered fish – and the best chips around.

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One of the great things about the Ainslie Takeaway is that you can also dine in with a either a Chicken Schnitzel Dinner, Fisherman’s Basket, or a selection of fish dinners and salads including Greek, tabouli and coleslaw, made fresh each day.

Edgar Street, Ainslie Phone: 6247 7324


Dog’s Best Friend – grooming and pampering pooches Wolfy, who passed away last year at nearly 20 years of age. “Wolfy’s will offer the same high standard of grooming with some other services not previously available, such as doggy massage, mud baths and paw-de-cures,” says Kate. It will also offer a luxury day minding service and In-Home Pet minding service, covering all of the North side. While at Dog’s Best Friend, the team of six, comprising of pet stylists, dog trainers, vet nurses and industry professionals will continue to offer high quality service to meet all your pooches needs. With Summer upon us it is important to keep your dog cool, a groom-out is perfect for breeds like Samoyed and Golden Retrievers because it removes the dead, thick undercoat. Nervous or aggressive dogs are not a problem, as the staff are highly trained in behaviour, which means that they can create a stress free environment for your best friend. “You can trust that we’ll treat your pets as if they are our own,” says Kate, “Our aim is to

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provide each dog with the best possible care based on 12 years of industry experience.” Kate says that they are proud to provide this service to the people and pets of Canberra. “We love the lifestyle and location at the Ainslie shops. We have come to know the locals in the area and really enjoy the relaxed atmosphere,” says Kate. “We’re excited to get to know the lovely people of Gungahlin when Wolfy’s opens.” 1

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or over three years the staff at Dog’s Best Friend at the Ainslie Shops have been grooming and pampering pooches, and are excited to announce they will be opening a second salon in Yerrabi Gungahlin. The new salon is called Wolfy’s V.I.P, named after owner Kate Herlihy’s beloved Maltese,

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For information or advice about your pet please feel free to call the team at Dogs Best Friend on 0410467850, or Wolfy’s V.I.P on 0424567526 and we will be happy to assist you in getting your pooch looking their very best.

tutoring kids with special needs

he Apps Learning Centre (TALC) is a tutoring agency catering for children with special needs based at the Ainslie Shops. TALC is managed by two experienced teachers with Masters qualifications in Special Needs, Mary-Anne Apps and Nicole Spillane, along with a team of qualified teachers. “We specialise in providing programmes for a wide range of children with learning challenges,” Mary-Anne said. These include: Dyslexia, ADHD: (Attention hyperactivity Disorder and Attention Deficit Disorder), ASD: Aspergers/Autism, PTSD: Post Traumatic Stress disorder, Global Development Delay, SPD: Sensory Processing Disorder, Auditory Processing Disorder and Working Memory issues, Gross and Fine Motor difficulties, Physical programs for vestibular and proprioceptive systems and; Techniques for mindfulness and anger management, TALC also offers screening for dyslexia and working memory conditions. “Individual programs are designed and tutoring is 1:1 in an environment where a child

is holistically and individually catered for,” Nicole said. In 2012 TALC was identified as the only business in the ACT region offering a programme specifically for students with these educational and behavioural needs. TALC also design behavioural intervention plans to be implemented into a classroom or home environment. “These plans identify negative behaviours, their triggers and positive behavioural solutions and provide a personal profile of strengths and weaknesses for teachers and potential carers, offering positive and practical solutions and preventative measures for these young people,” Mary-Anne expanded. Individual Learning Plans can also be designed to pinpoint specific learning needs with realistic and practical learning outcomes and relevant activities. “We love being part of the Ainslie community and the Ainslie Traders Association – and look forward to growing our business and providing our services for a long time to come,” Mary-Anne concluded.

The Apps Learning Centre 0412544173 Edgar Street, Ainslie Brierly Street, Weston mapps@theappslearningcentre.com www.theappslearningcentre.com

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BREIZH CAFE

Breizh Café

Crafting beautiful specialty Crêpes and Patisserie from Brittany and France

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reizh Café is celebrating its exciting first birthday this month, having opened officially for the first time on December 15th last year, so is just a “new kid on the block” within the interesting mix of traders at Ainslie Shops, with its unique village feel, and as part of the wonderful larger Ainslie community. The food industry is nothing new to Bruno and Bronwyn, the owners. Bruno was born in Brittany (France) from a long line of Bretons on both sides of his family. Arriving in Australia in 1988, and after a humble beginning (ironically working in a restaurant serving crepes in Canberra) he was able to showcase his savoir faire at many prestigious establishments in Canberra. Needing a sea-change, Bruno, Bronwyn and their two sons (who also work regularly at Breizh Café) spent a year and a half living in the quaint coastal town of Vannes in Brittany around 5 years ago. Upon their return, the idea of creating a typical Brittanic

creperie here in Canberra started to develop in Bronwyn and Bruno’s imagination. “We wanted a casual, unpretentious yet stylish place, with a “feel good” atmosphere for people to relax & enjoy some of the charming Brittanic culture and food,” Bruno said. Breizh simply means “Bretagne” (or Brittany) in the Brittanic language. Galettes, or savoury crepes, originate from Brittany and are made from Buckwheat Flour. Buckwheat (or Sarrasin, Blé Noir) is a grain from a plant related to the sorrel and rhubarb family, is gluten free and high in soluble fibre which makes it a highly digestible and healthy ingredient. Traditionally, the savoury

buckwheat Galettes are served with cider, and Breizh Café has a large list of ciders to enjoy by the bottle or glass to experience that winning flavour combination. “There is no better feeling than seeing empty plates and contented smiles on so many regular faces. So come and enjoy a galette or a crêpe and a bolée of cider with us,” says Bruno invitingly. Ainslie Shopping Centre Edgar St Ainslie, Canberra 2602 Phone: 6156 0346 Mobile: 0403 190 551 (Bruno) email: info@breizhcafecreperie.com

Ainslie Chemmart Compounding Pharmacy – more than a chemist

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olette Needham B Pharm, D.H.P and J.P, passionate pharmacist and proprietor at Ainslie Chemmart for the last 33 years, is one of Ainslie’s biggest fans. Colette bought the pharmacy in 1981 and said that there was two of everything back then; ‘two pharmacies, two hairdressers, two butchers, two supermarkets, a Commonwealth Bank and a brothel’. “If the girls had a rash they would pay anything to get it fixed,” Colette said laughing. When she started Colette had one shop assistant and her husband, Walter, would come and relieve her at lunchtime. Today they have four pharmacists, a dispensary technician, 18

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a compounding technician, a retail manager and ten shop assistants. Some of the team have been with them for 20 years. “Back in 1981 you would be lucky if there six cars parked at the front of the shops at any one time. We did deliveries on pushbikes and ran a lot of accounts – as there were no credit cards,” Colette reflected. “Ainslie is still all about families. Once you live here you don’t want to live anywhere else.” Colette is excited about the pharmacy services and health opportunities that Chemmart is helping them provide to the Ainslie community. These include: • Impromy – a new weight loss program developed in conjunction with the CSIRO consisting of snack bars, meal replacements and the CSIRO cookbook for night meals. • Health checks including cholesterol, glucose and blood pressure levels, weight and BMI levels. • Spotcheck - a service where we photograph spots of concern (skin markings) with a dermascope camera, a dermatologist assesses the photos and a full report is written within 48 hours for a minimal cost for one to three spots.

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“When it comes to medication, one size does not fit all. Compounding is the art and science of hand-making customised medicine solutions on site for all family members including pets,” Colette explained. Ainslie Chemmart Pharmacy is the only fully accredited compounding pharmacy in Canberra. It prides itself on customer service and wellness solutions. Colette is also very pleased to have the presence of Dr Sandra Cabot – ‘the doctor who understands’ – running Holistic Medicine Clinics at Ainslie Chemmart Compounding Pharmacy every 2nd Wednesday. Phone 02 4655 4666 or email camdenclinic@bigpond.com.au to make your appointment to see Dr Cabot or Victoria Taylor her naturopath in store. “We pride ourselves on our customer service and wellness solutions and have many inter generational customers. We love being part of the Ainslie community,” Colette said. 17 Edgar Street, Ainslie Phone: (02) 6248 7708 www.chemmart.com.au


DOGS BEST FRIEND

Dear Clients,

Ainslie Hair Inn caring for our clients

Ainslie Hair Inn has been established for more tha n twenty five years. We have a diverse and loyal clientele with ma ny of our clients visiting the salon for over twenty years. We provide all the servic es that you would expect to find at a hair salon, specialising in extensions and colouring. At Ainslie Hair Inn, we lov e the strong feel of commu nity at the salon and the Ainslie sho pping centre. We have dev eloped strong friendships within our tea m and bring a vibrant an d enthusiastic approach to our client’s needs.

Customer service is our firs t priority. Our team go ab beyond to offer our clients ove and the best products and sty les to suit their individual personalities. As stockists of Tigi, GHD and Langdon volume ext ensions, we always have something gre at to suit everyone. We kee p on trend through education and tra ining, which we believe is the key to having a great salon and team. We’re very pleased to be offering some beautiful new stylers and hair dryers inc GHD luding the GHD rose gold collection which would be perfect for gifts this Christmas. Ainslie Hair Inn is so happ y to announce that we wil l again be a shave location for the Leukaemia Foundation’s World ’s Greatest Shave in March 2015. Best wishes, Kate Edwards, Owner

Ainslie Shopping Centre 1/15 Edgar St Ainslie, Canberra 2602 Phone: (02) 6247 0293

Edgar’s Inn – part of the Ainslie fabric

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fter its establishment in 2001, Edgar’s Inn has emerged as an integral piece of the Ainslie and indeed the wider Canberra community. What began as an uncomplicated corner pub with only a handful of staff has grown into a local staple; employing over 30 people for 7 days of breakfast, lunch and dinner. The uncomplicated and unassuming setting and service that defined Edgar’s in the early days still remains. The day begins with an assortment of breakfast options, coffee and fresh juice. In the afternoon, Edgar’s becomes the perfect lunch and function venue, offering a list of snack options, share plates, pub grub or desserts, as well as wine, beer, spirits or soft drink. The Inn has you covered for sport all year round, with three big screens covering all of the major events, or alternatively you can relax in the beer garden with live music on Sunday afternoons. Winning the AHA award for ‘Best Local’ four years in a row is testimony to the atmosphere Edgar’s wishes to create; a home away from home, combining a consistent and

high quality product, served with a smile in an unpretentious and laid back setting. According to manager Wes Heincke however; “Edgar’s Inn has been voted the best local because we have the best locals.” When you walk into Edgar’s Inn, it is clear that the atmosphere and the camaraderie that is shared between the staff and the customers is indeed a reflection of the affable Ainslie community. Wes goes on to add that, “It’s a community that has embraced us for the last 14 years” and Edgar’s embraces its customers in much the same way.” Having already acquired a regular customer base and a rapport with the locals, the question is where to from here. “Moving forward, it’s about growing but also remembering the foundation and the people that helped get us to this point.” According to Wes creating an environment people want to be a part of is an ongoing process and one that certainly does not happen overnight. Above all however he notes that, “The popularity of Edgar’s is an overall reflection of just how good Ainslie shops are compared to other local shopfronts in the ACT.” B2B M AGA Z I N E.CO M . AU

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FRESH AS A DAISY

Ainslie Laundrette Fresh as a Daisy

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he matter is urgent…your Golden Retriever just gave birth on your bed, to 4 puppies. Plus, your mother-inlaw is coming to stay at Christmas. She’s going to need clean bedding (or else). You know your washing machine is too small to do the job, as you ponder… ‘Fresh as Daisy’. Go to the people with 23 kg washing machines. Go to the people who really get doonas, duvets, comforters and quilts: Ainslie Laundrette – Fresh as a Daisy. Jennifer, Luci, Lynne, David and Ainsley will discuss the best care for your bedcovers with you when you come in to the laundry. They recommend that your doonas should be washed annually as a minimum, to prevent allergens and dust-mites affecting your health. Your bedding will be professionally cleaned, sanitised and packaged. “We can top up your feather/down doonas for winter warmth. We can even put a freshly laundered and pressed doona cover back on the doona,” Jennifer Lanspeary, Director of Ainslie Laundrette, said. “People pop in to Ainslie Laundrette to ask

Ainslie IGA

for advice about the best way to care for their clothing, curtains and bedding. We are really happy to help and we’ve even taught people how to iron shirts and sew on buttons,” Jennifer explained. A quality preservative-free product ‘The Laundress’ is sold at the laundry. It includes detergents, fabric-softeners, wool-and cashmere shampoos and sport detergent. Clothing repairs, dry-cleaning and shoe repairs round out that little laundry – Ainslie Laundrette as a one-stop fabric care shop.

Congratulations on those puppies! And Merry Christmas from everyone at Ainslie Laundrette!

Ainslie Shopping Centre Edgar St Ainslie, Canberra 2602 Phone: 6162 4150

Dear Customer, Ainslie IGA is more than just a supermarket. We’ve shaped our business over 51 years and 3 generations, and strive to improve year after year. Ou r main focus is on personalis and seasonal, sustainable and ed service healthy products, whilst pro viding all the traditional sta products needed for a busy ples and family home.

AINSLIE 9/11 Edgar St, Ainslie ACT 2602 Phone: (02) 6248 5486 20

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2014 has been an exciting yea r, which saw our new Deli and the best Departments in Au Butchery win the IGA Award stralia, much to the pride of s for our staff. Our deli, ‘The Ainslie is stocked with freshly made Pantry’ salads, dips, pizzas and mu ch more – including a fine sele of Australian and imported ction artisan charcuterie and arg uably the most decadent Che in the ACT. We even have an ese Bar in store Chef, working around the clock to make sure that offering is seasonal, fresh and our delicious. This year ‘The Ain slie Butcher’ has built on its foundations by adding even great more Higher Welfare and Org anic products including rest grade Wagyu, expanding the aurant ir range of house-made sau sages, and introducing the new – which combines freshly but ‘BBQ Pit’ chered cuts with Chef’s own marinade recipes. Our Fruit department is also thriving and Veg – which means fresh produc e being delivered daily from best growers. In keeping wit Australia’s h our philosophy, our Fruit and Veg Team is dedicated to qua seasonal and fresh produce lity, at the best possible prices. Through Social Media and engaging our customers, we are able to keep abreast of wh and exciting in the food world. at’s new We have countless Canberra District products around our including Fix Cold Pressed Juic store es, Autolyse Sourdough and Pialligo Estate Bacon. We see the Ainslie Shopping Centre as a fine food hub, wh ere people can come to get all of their essentials, as well as the gourmet goodies that ‘the big guys’ don’t carry, and we’re committed to keeping it that way. Merry Christmas Manuel Xyrakis, Dimitri Mih ailakis, Nick Mihailakis & Iren e Mihailakis Ainslie IGA

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JIMBLE

promoting businesses to their communities

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passion for local business, and the need to attract customers to them, drove Rob May and his team to create Jimble, jimble.com.au. Jimble is an online advertising platform for the Canberra and Queanbeyan region that is focused on promoting local businesses to their surrounding community - and further afield. “Jimble is designed to encourage customers to shop local first, and to discover the gems that are right there in their local areas. After all, the local market is the main target audience for most local businesses,” Rob explained. Jimble attracts customers to local businesses by providing a daily chance to win gift vouchers to participating stores. By doing this, Rob believes the local independent operators feature as the real prizes, with the gift vouchers offering another way of bringing customers through their doors, often for the first time. Given its genesis, Jimble is proud to promote the Ainslie Shops through the portal: AinslieShops.com.au . Jimble’s business customers include bricks and mortar shops from the smallest cafes and

florists, for example, to the largest independent supermarkets in the region. Jimble also promotes home based and mobile businesses. So, whatever it is that you do, Jimble is designed to promote your local business to the surrounding area. Of course, different types of businesses are looking for different types of promotion. Jimble accommodates this by offering different packages, including combinations of online promotion on the Jimble website linked to social media, with or without promotional gift vouchers.

Ainslie Shopping Centre Edgar St Ainslie 1800 JIMBLE www.jimble.com.au

To celebrate its first article in B2B magazine, Jimble has a Special Offer* for Local Businesses: Call 1800 JIMBLE and mention B2B Magazine to receive a 50% discount on registration of your local business through December and January. Prices start as low as $49 for a full 3 month introductory promotion - with no lock in period. *not in conjunction with other offers ACT TP14/03348

NSW LTPM/14/01197

Always welcome at the Ainslie Newsagency & Post Office

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eter and Niki and their family own the newsagency and Licensed Post Office at Ainslie Shopping Centre. The current newsagency and post office has served the suburb of Ainslie and its surrounding suburbs for almost 65 years. “We pride ourselves on our customer service skills and personalised service that ‘goes the extra mile’ to make our customers shopping experience something special. “At the Ainslie Newsagency & Licensed Post Office our focus is centred on our customers, and striving to exceed their expectations,” Peter said. The Ainslie Newsagency offers: lottery, newspapers and magazines, cards, giftware, stationery, Dry Cleaning and also a wide range of Postal Services and products to meet your requirements. “We achieve success by stocking a wide assortment of highly desired products, delivered in a friendly atmosphere by competent and confident team members,” Niki said. The Ainslie Newsagency and Licensed Post Office have very friendly and helpful staff and look forward to serving you when you next

visit the Ainslie Shopping Centre. Ainslie Post Office history: (Source: ROYAL MILITARY COLLGE OF AUSTRALIA ARCHIVES/MUSEUM) • The Ainslie Post Office was originally called the Canberra Post Office when it was established on 1 January 1863 on another site. A change of name was necessary when the Federal offices were constructed at Acton. The post office there opened on 1 November 1912 but changed its name to Canberra Post Office on 2 June 1913. • The present Ainslie Post Office came into existence on the 1st of May 1950. • The first official record of the Establishment of the Ainslie Post Office is dated 7th February 1860. • In 1905 the arrival of a telegram was notified by the postmaster to the one or two residents of Ainslie within visible distance by hanging a sheet on the clothes line. • 1863 The Canberra Post Office was established with local school teacher, Andrew Wotherspoon becoming the first postmaster.

AINSLIE NEWSAGENCY & POST OFFICE Ainslie Shopping Centre 3 Edgar St Ainslie, Canberra 2602 Phone: (02) 6247 9227

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PULP KITCHEN

Pulp Kitchen - a taste of Europe

Ainslie Shopping Centre Wakefield Gardens, Ainslie Phone: (02) 6257 4334 www.pulp-kitchen.com.au

Bonjour,

chen, European i, co owner of Pulp Kit I am Daniel Giordan e Ainslie shops. Brasserie located at th Pup Kitchen Brown and I took over an th Na er rtn pa ess My busin o. nearly three years ag proud of being business and we are tic tas fan a is en ch Pulp Kit mmunity. part of the Ainslie co trying to bring a restaurant and we are ing olv ev er ev an is Pulp erra. bit of Europe to Canb nts do my shopping d like most other reside an lie ns Ai in e liv o I als an shopping precinct easily the best suburb at the Ainslie shops, in Canberra. strive to deliver the ssional team and we We have a young profe can. ost relaxed service we best food and the m ays nice to say hi to live locally and it is alw Most of our clientele . en they are passing by people you know wh unity has given us e support the comm I am so glad for all th be ongoing. ll s and I hope this wi over the last few year here at the ing something special I believe we are build tter. be n only see it getting Ainslie Shops and I ca Chin Chin Daniel Giordani

Yellow Brick Road Ainslie: Re-ignites mission to help residents achieve the Australian dream

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ellow Brick Road Ainslie Branch Principal and Wealth Manager Michael Bysouth has made it his mission to help Canberra residents achieve their dreams of owning a home and retiring comfortably since opening the very first branch in the region in 2012.

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Yellow Brick Road is a full service wealth management company founded by Mark Bouris, and YBR Ainslie provides local residents with a full array of products and services including home loans, superannuation, financial planning, insurance, and term deposits. “We provide a very different approach to financial management; one that caters to the preference of Canberra residents for a personalised approach to their finances. At Yellow Brick Road we believe that everyone has the opportunity to succeed financially whether you want to own a new home, new car, or create a savings plan for the future,” Michael said. For the two decades prior to being a mortgage broker and financial adviser, Michael served in the military and then worked at his own private wealth management company before joining Yellow Brick Road. Michael said it’s great to be back in his hometown and involved in the community while raising his four young children who attend North Ainslie Primary/ Pre-school.

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“I’ve always enjoyed a more personal approach to banking and finance, which was one of my main motivations behind joining Yellow Brick Road. It’s a pleasure to be in a role that allows me to give back to people in the local area where I grew up.” “The people of Canberra are working hard, making sacrifices to support their families and yet without the right assistance, they may not get an opportunity to fulfil their financial goals and dreams such as buying a home and retiring comfortably,” he said. To book a free consultation to get your finance questions answered, contact Yellow Brick Road Ainslie on 02 6248 8128 or visit us at 13B Edgar Street, Ainslie.

Ainslie Shopping Centre 13B Edgar St Ainslie, Canberra Phone: (02) 6248 8128 Email: ainslie@ybr.com.au


O P T I M E N TA L H E A L T H

Holistic approach at Optimal Health Centre

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he most difficult question, owner of Optimal Health Centre, Judy Barritt, has to answer about her clinic, in the laneway at Ainslie Shops, is “Who can you help?” “The simple answer is everyone, to some extent,” Judy said enthusiastically. Judy looks at the body holistically and analyses which systems aren’t functioning properly. “I then apply one of several chiropractic techniques which use a gentle and holistic approach to healing. They help your brain to function at its best, so you heal from the inside out,” said Judy. Judy said to imagine your brain as a circuit board, with pathways for controlling everything that happens in your brain and body. “When we get stressed, the circuits become disconnected, similar to blowing a fuse,” Judy explained. According to Judy, there are three main types of stress: Physical stress from injury, poor posture, prolonged sitting, or even simple, repetitive actions, which cause injury.

Chemical stress in the form of bad food choices, poor quality air and water, or even imbalances due to poor absorption of food. Emotional stress from anxiety, stress of daily living, or an overly busy workday. “Original problems can disrupt the whole system such as a sore shoulder working its way up to your neck, causing headaches, sleep disruption and a sore belly,” said Judy. “My training allows me to make the connections between the master regulator, the brain, and the body function which is out of balance.” The most common conditions seen at Optimal Health office are; sciatica and lower back pain, shoulder pain, headaches, learning difficulties, neck pain and stiffness, eczema, immune function, fatigue, joint pain, anxiety and digestive dysfunction. “It’s important to understand that symptoms are warning signs of something wrong. We can dig out the underlying cause of the symptoms and reconnect the proper system to optimise your health,” Judy said. Judy has enjoyed the last four years at the Ainslie shops and hopes to enjoy many more years providing her services to the people of Ainslie.

More information on chiropractic and profound healing can be found on the Optimal Health website www.optimalhealthcanberra.com.au or call (02) 6247 0070

Wright Dunn Real Estate: Serving Ainslie’s real estate needs

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right Dunn Real Estate has been an established Ainslie local since 1990. As principal, Peter Andrighetto has steered the company that was originally established in Leeton in 1922 to the success story it is today. Having been part of the Ainslie community for 25 years, there is not much that Peter doesn’t know about the real estate market in the area. “I have seen Ainslie transform into a sought after suburb that has seen increasing prosperity in the past few decades,” Peter said. Having commenced his real estate career in 1978, Peter has a great deal of experience

to offer clients, with qualifications as a licensed valuer and being an Associate of the Australian Property Institute. Peter is a licensed agent in both ACT & NSW and an proficient and established auctioneer, meaning that he has a wealth of background knowledge to draw on, ensuring clients are given solid advice at all times. Wright Dunn Real Estate is a progressive, balanced and motivated real estate firm. Comprising of sales, property management and administrative teams that are professional, knowledgeable and most importantly have the expertise, qualifications and determination to achieve the very best for clients. With a staff of 11, Wright Dunn is a family orientated company where along with Peter, his wife Samantha manages the administration and property management side of the company. Offering residential, rural and commercial sales along with residential, rural and commercial property management, body corporate management and valuations, the company is focused on client service and results in all areas.

“I don’t believe in the ‘one size fits all’ philosophy. I prefer to listen to each client and working with them to ensure that individual needs are met. Being a boutique agency gives us the flexibility to adhere to clients requirements and offer a “no frills” old fashioned service,” Peter said proudly. Peter believes the future for Ainslie is bright. “We have a fantastic community atmosphere with the focal point being the delightful Ainslie Shops. The suburb has cemented itself as a preferred inner north suburb to live in,” Peter concluded. Wright Dunn services all suburbs in and around the Canberra and Queanbeyan, however the long standing association with Ainslie is one Peter takes great pride in.

13 Edgar Street PO Box 4008 Ainslie ACT 2602 Ph: 02 6257 2700 Fax: 02 6257 4598 www.wrightdunn.com.au

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PULP KITCHEN Dear Clients, it had snowed in , just after the Sunday 00 20 of t ay M in ay Tuesd g a little worried abou I opened Q Hair on a winter, and I was feelin s ld co wa , e, ak m ble to a n s ow wa kn It tre; that unbe cen g Canberra that year. pin op sh an rb a small, subu opening a business in . om iously optimistic about to bo three clients, I felt caut th wi ess sin bu of y da ssful first and is my only form Af ter finishing a succe le parent, Q Hair was so a ing be rk wo is ake th that maybe I could m work! to D o HA it so e, om of inc ve found the staff wh mely fortunate to ha tre ex , en ted be len I’ve , ta d, biz e ate s in th dedic Af ter almost 15 year have been incredibly rt r the most part they Fo and most creative pa e. st m be th e wi th d s nt rke clie wo ing have giv for ny on pa ssi m pa co a uct gent, with and an amazing prod entertaining and intelli al staff and clientelle, loy a ch su t ou ith W s. of themselve oday. uld not be what it is t like Redken, Q Hair wo times I’ve taken it for eps me honest, and at ke it it, n’t be e lov I . by ba fourth olved with it, I would Q Hair has been my e that’s ever been inv on ery ev d an ir, Ha Q t granted. But… withou grateful to lead. filling life that I am so ful , ing az am e th ing liv Kind regards r Q Hair Maddie Quigley, Owne

re Ainslie Shopping Cent ens, Ainslie rd Ga eld efi ak Shop 2 W Phone: (02) 6257 8242 .com.au Email: admin@qhair

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ADVICE 26 26 27 27 28 28 30 30 31 31 32 32 33

ACCOUNTING

The Now-Where-How of business planning by Billy Kang, RSM Bird Cameron Chartered Accountants

BANKING

Auction vs. Private Sale by Tania Vidovic, ANZ Mobile Lending

BOOKKEEPING

Congratulations to B2B magazine on the release of its 100th issue! by Harry Hoang, Tailored Accounts

BUSINESS ADVISORY

Deck the Halls… but stay focussed! by Tony Lane, Vincents Chartered Accountants

BUSINESS LAW

The importance of having an IP management system by Mark Love, Bradley Allen Love Lawyers

CORPORATE GOVERNANCE

Directors pessimistic about the future by Phil Butler, Australian Institute of Company Directors

FAMILY LAW

Seven common myths about family law… by Sally McGuinness, Dobinson Davey Clifford Simpson Lawyers

FINANCIAL PLANNING

Avoiding dollar cost "ravaging" by Luke Smith, Dragonfly Financial Services

INTELLECTUAL PROPERTY

Collaboration in ICT projects - managing the risk and reaping the rewards by Shaun Creighton, Arete Group

PROPERTY INVESTING

Six questions to ask BEFORE you buy for investment? by Julie Cumming, Hatch Property Australia

RECRUITMENT

Flexible employment solutions continue to grow by Jim Roy, Hays Recruiting

WEALTH CREATION

A fair price for advice by Robert Turner, Dixon Advisory

WEBSITES

How to improve sales via your website by Sam Gupta, Synapse Worldwide B2B M AGA Z I N E.CO M . AU

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ACCOUNTING

BANKING

The Now-Where-How of business planning

by Billy Kang

Business planning is very important – it’s like knowing the directions when you want to go somewhere and now is the perfect time to set your business plan for 2015. A great way to make sure your business stays on track is the Now-Where-How process. This process asks three key questions that need to be answered in developing a plan: 1. Now – what is the current situation? 2. Where – what is the destination? 3. How – what needs to be done to get there? The Now can be difficult for business owners to answer as it requires an honest assessment of the good and the bad within the business, encompassing: • Financial performance trends • Benchmarks • Staffing issues • System and process issues • Customer and product profitability • Market and wider economic factors. Reviewing these internal and external factors allows business owners to ‘draw a line in the sand’ that can then be used as the base from which to measure future improvements. Assessing where you are Now can often lead to jumping in and fixing problems – or lead straight to the How part of the process. The problem this can cause is that you may just be fixing the easy things or the most visible. Ideally you want to be spending your energy on changing the systems or processes that are going to give you the greatest return in terms of increased profits or dollars spent. The Where part of the process will solve this. Where is best seen as the strategic plan for your business. This is the plan that answers the questions of where are you going and why? The strategic plan should look three to five years out and cover: • Core values that guide the business and the reason that it exists • Vision – where do you want the business to be positioned? • What capabilities are required to achieve the vision? • What are the competitive advantages of the business • How will success be measured? Once you know the Where, then you can focus on the How. This is your business plan – the action plan that will take your current position to where you want to be. This is the exciting part of the process because it means action. This is when you get to pull the ‘levers’ of the business and see changing performance. Now-Where-How analysis ensures that your business plan does not simply become an operational checklist, focusing on how you will run your business. It ensures that you are not stuck on an endless journey, without a destination. The continual use of this process is like referring to a road map. Always ask where is your business now, where do you want to get it to, and how will you do it.

Bird Cameron

Chartered Accountants

If you would like some one-on-one personal assistance with your planning for 2015 please contact Billy Kang on 02 6217 0310 or billy.kang@rsmi.com.au.

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By Tania Vidovic

Auction vs. Private Sale

With the rise in popularity of the auction, you might be forgiven in thinking it’s the only way to sell a home. But private treaty sales are still as prevalent in the property market and can have their advantages. Which is the right way to sell your property? Auction action. Many experts argue that the competitive nature of an auction could push up pricing, and provide protection for the seller with a reserve1. They also point to the fact that buyers are bidding on the day, which creates a sense of urgency2. The added incentive of a deadline could also benefit motivated sellers. However, there could be higher costs involved with putting your home under the hammer. Hiring a professional auctioneer, potentially a solicitor – to be there on the day to answer any questions from buyers – and advertising for the auction could detract from overall sale profits1. First homebuyers could also be discouraged by an auction3. Private Proceedings A private sale usually involves listing your house at a set price and having an agent negotiate with prospective buyers individually to close a sale2. Unlike an auction, there could be greater flexibility for negotiation, which gives you more time to consider offers. Private sales could be more suited to those with no real urgency to sell, or for those looking to accept different sales terms, such as extended settlement terms or a sale subject to finance1. This lack of urgency could also be one of the bigger disadvantages – by selling privately, there could be decreased buyer urgency. There’s also the argument that a private sale may not net a higher price, comparative to an auction – as your real estate agent is essentially your salesman for your home, you could be largely reliant on their negotiating skills1. A choice worthy of consideration Overall, both methods have their champions who will strongly support one over the other. However there are positives and negatives to both and it’s important to consider all of these before making a decision about the best sales method for your property. Disclaimer: The information is in summary form and does not purport to be complete. It is intended as a general guide only and is not a substitute for professional advice. The information does not take into account your personal needs and financial circumstances and you should consider whether it is appropriate for you. Sources: 1. ‘To Sell At Auction or Private Sale?’, Realestateview.com.au http://advice. realestateview.com.au/selling/to-sell-at-auction-or-private-sale/ Accessed 24th June 2014 2. ‘Auction vs private treaty - which is best?’, Yourmortgage.com.au http://www.yourmortgage. com.au/article/auction-vs-private-treaty--which-is-best-79488.aspx Accessed 24th June 2014 3. ‘The positives of selling at auction’, news.domain.com.au, http://news.domain.com.au/ domain/real-estate-news/the-positives-of-selling-at-auction-20110930-1kzvd.html Accessed 24th June 2014

For more information, contact Tania Vidovic, ANZ Mobile Lender, ANZ Mobile Lending, M: 0437 131 314 P: 02 6293 3333 F: 02 6293 3311 E: tania.vidovic@anzmortgagesolutions.com This Mobile Lender operates as ANZ Mortgage Solutions Canberra Southside & Weston Creek, ABN 79 116 225 373 an independently operated franchise of Australia and New Zealand Banking Group Limited (ANZ) 11 005 357 522. Australian Credit Licence Number 234527. ANZ’s colour blue is a trade mark of ANZ.


BOOKKEEPING

By Harry Hoang

Congratulations to B2B magazine on the release of its 100th issue!

Tim, through his company Man Bites Dog Public Relations Pty Ltd, has done a fantastic job promoting and celebrating the successes of businesses in the ACT and Queanbeyan. As this is the last article of 2014, I will try to sum up what I have written for B2B during the past 6 months. I have introduced XERO – the world’s leading cloud accounting application along with its ecosystem which allows businesses to operate with their browsers instead of their desktops. I still remember this day 5 years ago when the IT technical support officer came to my office to install updates for my company’s server and computers. We ended up with 3 non-operating days due to a range of issues – bugs, non-alignment between the “old” and “new” updates, and conflicting dependencies. Technology will continue to evolve with added features, hence there are more reasons why companies should embrace cloud accounting. Tailored Accounts is a living example of the wonders of cloud accounting. Speaking purely based on experience, the security and comfort of using XERO as well as its add-on features have made the cloud accounting application an instant hit among my employees and clients. Five years ago, most of our operations and services are MYOB- or Quickbook-based, now close to 95% are XERO-based. With the availability of XERO, Tailored Accounts has proven that outsourced bookkeeping and back-office accounting has become a viable alternative to hiring an in-house part-time bookkeeper. Xero is fundamentally changing the landscape for small-and-medium business (SMB) accounting, shifting the focus to accounting services from basic bookkeeping functionalities. It is also a double win for SMBs as they can cut down their bookkeeping costs by up to 40%. In 2015, I look forward to sharing more about cloud accounting and bookkeeping with the Canberra business community given that Tailored Accounts has successfully adopted cloud technology to achieve our goals and make our business more sustainable. I would like to hereby thank all my staff members who have been working extremely hard throughout 2014. I am also incredibly proud that Tailored Accounts has been awarded and acknowledged by the Canberra business community as a Telstra Australian Business Awards and Canberra BusinessPoint Awards finalist. Last but not least, I would also like to take this opportunity to thank all our business clients who have been with us in the past 5 years, as without your support Tailored Accounts wouldn’t be sure if our service model is appropriate for the Canberra business environment. Be sure to stay informed with B2B magazine in 2015, and I wish you all a smooth and successful year ahead!

Harry Hoang is Tailored Accounts Executive Director Glebe Park Apartment, Ground Floor - 186/15 Coranderrk St, Canberra T: 02 6169 6763 | M: 0434 196 607 E: info@tailoredaccounts.com.au | www.tailoredaccounts.com.au

BUSINESS ADVISORY

By Tony Lane

Deck the halls… but stay focussed!

It is that time of year again, when retail fervour increases along with spending expectations in what has become euphemistically known as the ‘silly season’. Shoppers abound and the retail environment seems awash with cash. The pre-Christmas and traditional Boxing Day sales bring about the long-awaited cash ‘rains’ for retailers, big and small. But this visage hides what is all too often a sad reality for many retailers – that they’ve been holding out for Christmas in a last-ditch effort to ‘right the ship’ as it were. So, how does a financially struggling entity deal with the competing pressures this time of year brings? Here are a few tips: • Think about your inventories – if you hold old stock, discounting slow-moving stock pre-Christmas may create sales momentum, enabling you to clear the decks for newer and/or higher turnover stock post-Christmas to capitalise on demand. Turning inventories into cash is rarely a bad thing! • Manage your Payables and Receivables – remember, people go on holidays over Christmas and well into January. If you are depending on getting your invoices paid for cash flow, factor in extra time. Similarly, your suppliers are unlikely to make allowances for delays, so ensure that you have sufficient cash reserves to avoid having debtors and creditors out of sync over the holidays. • Treat warning signs seriously – the many pressures the holiday season brings also bring stresses to businesses. Are you relying on the lead up to Christmas as the financial saviour of your business? Are you ignoring key business indicators that would otherwise cause you to seek help, in the hope that more sales will cure the problem? Taking prompt advice need not come at the expense of your business, but ignoring obvious early warning signs almost certainly will. • Take some time to reflect – the longer days and the stresses of rampant trade often provide little time to reflect on your business performance. Make time to analyse your performance and to make changes needed to improve, or to capitalise on emerging opportunities. Remember, time spent working on your business can be more valuable than time spent working in it. The Christmas holiday period is a time of year for celebrating and enjoying the important things in life – family and friends – as well as the achievements of the past 12 months. On behalf of the entire Vincents Canberra team, have a happy and safe holiday season, and a prosperous 2015.

Tony is a Senior Manager at Vincents Chartered Accountants and provides specialist advice to clients in the areas of insolvency, business risk and financial conflict and dispute resolution. For more information, contact Vincents, Level 7, AMP Tower, 1 Hobart Pl, Canberra City. T: 6274 3400 F: 6274 3499 E: tlane@vincents.com.au W: www.vincents.com.au

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BUSINESS LAW

by Mark Love

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CORPORATE GOVERNANCE

The importance of having an IP management system

by Phil Butler

Directors pessimistic about the future

For most businesses their intellectual property (IP) make up a significant proportion of their goodwill and ultimate value. It is therefore imperative that proper safeguards are in place to allow you to identify what IP is yours and to protect it. Every business should have an IP management system to ensure that any (relevant) IP relating to / created in the course of running the business remains protected. Such a system should be founded on three basic principles: 1. a policy of recognising, and where appropriate, registering IP on creation; 2. having IP provisions in your contracts of employment and contracts for services; and 3. ensuring those privy to your business’s confidential information are bound by non-disclosure agreements. As a matter of priority, make sure that you register your business’ patents, designs, and trademarks as soon as they are created. Registration of patents and designs should occur before you disclose them to the public. That registration allows you to exploit your registrable rights without losing protection. In the case of trade marks, registration allows for a much cheaper and more efficient means to prevent others from using or taking advantage of your branding and goodwill. In any event, always keep comprehensive notes of your process in developing any inventions, designs, or copyright works – it may prove very useful if an IP-related dispute should eventuate. In relation to any contract for services, IP created by a contractor usually belongs to the contractor unless specifically agreed (in writing) otherwise. However take the situation where a business uses its existing IP in the course of providing its services, and during the process the IP is altered for or by the client. Can the client use the base IP after the services have ended? Can the business continue to use the new IP with other clients? What if both parties’ contributions to the IP have blended to the extent that you can no longer distinguish them? Without a robust contract in place, those questions have the potential to become extremely contentious, and their resolution could require unnecessary and exorbitant expenditure. Finally, make sure anyone (including employees and contractors) who has access to your trade secrets and confidential information signs a strong confidentiality agreement. That will provide a deterrent to any undue disclosure, and if they do so, it will be a solid foundation on which to base a claim for damages.

In early November The Australian Institute of Company Directors’ released its Director Sentiment Index (DSI) which is the only indicator measuring the opinions and future intentions of directors. The key findings were that directors were very pessimistic on a range of issues and their overall sentiment was back to a level in 2013 when the then Labor Government was in power. In releasing the findings, Company Directors noted that more directors than not now believe that the Coalition Government does not understand business. “Directors are more pessimistic about the future health of the Australian economy than previously, with 55 per cent expecting it to be weak over the next 12 months. For the first time in the four-year life of the DSI, directors believe that the economic outlook for the US economy is more positive than the outlook for Asian economies,” Mr John Colvin, Company Directors CEO, said. In line with the previous survey results, low productivity growth is viewed by directors as the biggest economic challenge facing Australian business, followed by global economic uncertainty, while low consumer confidence has climbed significantly to third place. On a positive note, particularly for business looking to expand, expectations of credit availability in the future have become more positive, with more than 40 per cent of directors now predicting that credit for asset purchases will be somewhat or freely available over the coming year, and more than 35 per cent expecting the same regarding credit for investment purposes and working capital purposes. Given the recent media speculation on taxation reform, directors nominate multinational tax arrangements as the top priority in any comprehensive review of the tax system, followed by reforms to state levies such as payroll tax. GST reform ranks as the third most important priority. Noting this response, Mr Colvin stated “It is clear that tax reform is a now significant item on the national reform agenda. Any debate about this issue needs to consider all aspects of taxation, so that Australia can adopt a robust system that will generate sufficient public revenue without compromising business investment or entrepreneurial spirit” The survey is based on a survey of 501 directors of private business, not-for-profit organisations and ASX-listed companies. This means that the survey covers a broad cross section of the economy and reflects sentiment from a diverse range of directors. With continued hopes for a US economy in recovery, it will be interesting to see the results of the next study in 2015.

Mark Love, Legal Director, Business Law 9th Floor, Canberra House, 40 Marcus Clarke Street, Canberra ACT 2601 E: mark.love@bradleyallenlove.com.au T: 02 6274 0810 | www.bradleyallenlove.com.au

Phil Butler is Manager - NFP, Public Sector & ACT at the Australian Institute of Company Directors. Level 3 54 Marcus Clarke Street Canberra T: 02 6132 3200 | www.companydirectors.com.au

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FAMILY LAW

by Sally McGuinness

FINANCIAL PLANNING

Seven common myths about family law...

As family lawyers we often hear from clients at the outset that “they know what to expect (in their situation) because a friend/colleague/ family member went through a divorce or separation”. More often than not, the “advice” that they have been given is incorrect or misleading. Every family law matter is different and it is important to seek specialist advice (about your specific circumstances) as this will enable you to make informed decisions about your family and about your future. Below we dispel some common myths about family law: 1. You have to go to Court: • The vast majority of family law matters resolve by agreement • There are many different options available to resolve disputes • A small percentage of matters that end up in Court finish in Court 2. All family law matters drag on: • There is no set or standard timeframe • Going to Court typically takes the longest amount of time 3. You have to be divorced to do a property settlement: • The requirement for a divorce is that you have been separated for a continuous period of 12 months • You can finalise parenting arrangements at any time • You can finalise your financial arrangements prior to divorce BUT you must make any application to the Court for property settlement or spousal maintenance orders within 12 months of your divorce 4. The care arrangements for your children should be “50/50” • Every family is different • This arrangement may not be suitable for your family 5. The only benefit of formalising your property settlement is for a stamp duty exemption on the transfer of property between spouses: • There are other benefits such as: i. Certainty – If you formalise your property settlement properly, it is very difficult for the other party to make a future claim ii. Simplicity – post-separation contributions can significantly complicate property matters as they are usually treated differently to contributions made during a relationship iii. Protection of assets accumulated post-separation 6. You only need a 'pre-nup' if you are rich: • Financial Agreements (or 'pre-nups' as they are commonly known) can: i. Give you control over your financial affairs ii. Avoid conflict iii. Provide asset protection • 'Pre-nups' can be entered into before, during or after a relationship 7. You don’t need lawyers: • Despite popular belief, we don’t bite and we can advise you about your options, including creative ones • We can help you do it right the first time If you would like to make an appointment with one of our specialists, please call us on 6212 7600. Sally McGuinness, Partner. 18 Kendall Lane, New Acton Canberra City ACT 2601 T: (02) 6212 7600 E: mail@ddcslawyers.com.au www.ddcslawyers.com.au

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by Luke Smith

Avoiding dollar cost “ravaging”

For clients looking to accumulate funds in a growth portfolio using a regular savings plan, many Financial Planners will recommend they use a strategy commonly known as dollar cost averaging. How does Dollar Cost Averaging work? Share markets, as an example, exhibit volatility. That is, the value of particular share, or the market in general, may increase, or decrease in value over the course of a day, week, month, year etc. However, history shows that over the longer term, the market in general rises. Therefore, if you are buying units in a managed investment, in a period where the prices are depressed, you will get more units for your money. When the markets are rising, you will accumulate fewer units. The result over the longer term should be a capital gain above the average unit price of the investment. Beware of the Reverse – Dollar Cost Ravaging Dollar cost averaging is fine for the accumulators. However, for retirees and others drawing a regular income from their managed investments, they run the real risk of “Dollar Cost Ravaging”. What is Dollar Cost Ravaging? With Managed Funds the value of the investment is calculated by a unit price. That price can fluctuate up and down with market volatility. If you are drawing down a regular payment, you may be at the mercy of the markets. If markets are depressed, particularly for a significant time, such as the GFC, you will be withdrawing more units to meet your payment and you will not get those units back. You are in fact, crystallising a potential loss. As such, you would suffer a loss of capital and the ability to meet future payments. The Solution The best way to insulate yourself from the “ravaging” is to have a portfolio that produces a regular income stream to meet your income payments, in such a way that you are not reliant upon drawing down on capital. Generally, this is best achieved by using direct shares that generate a regular constant income stream and staying away from managed funds. General Advice Warning:

The information provided in this document is general information only and does not constitute personal advice. It has been prepared without taking into account any of your individual objectives, financial solutions or needs. Before acting on this information you should consider its appropriateness, having regard to your own objectives, financial situation and needs. You should read the relevant Product Disclosure Statements and seek personal advice from a qualified financial adviser.

Luke Smith, Director AFSL No: 237590 T: 02 6273 3118 F: 02 6273 1118 E: luke@dragonflyfs.com.au M: 0413 311 999 GPO Box 1961 Canberra ACT 2601 www.dragonflyfs.com.au


INTELLECTUAL PROPERTY

by Shaun Creighton

Collaboration in ICT projects - managing the risk and reaping the rewards

It is common for people or companies in the ICT industry to “team” up for various reasons. There are a wide range of examples such as: a. a software / app developer subcontracting some development of code; b. an incorporated or an unincorporated joint venture being formed for an ICT project; c. software / hardware or other ICT products being sold through a re-seller. The rewards in the above examples are clear, however what are the some of the risks, unless the risks are addressed and mitigated by a suitable contract? In scenario (a) above, who owns the code the subcontractor develops? The answer is that unless there is an agreement in place to the contrary, the subcontractor retains ownership of all copyright in the code, and the head developer merely has an implied licence to use that code for the purpose it was created for. There may be a number of unintended legal consequences which follow. For example, the head contractor may have agreed to assign all copyright to the end client (which would not be unusual). The head contractor may also provide a warranty (promise) that they own all IP that is created and provided to the end client. Here, the head contractor would immediately be in breach, since they are not capable of assigning all copyright to the end client, for the simple reason that they do not own it. In scenario (b) above, there are a number of legal risks to consider and address in a suitable contract. These include, who owns any IP that is created by the parties under the joint venture, what is the scope of licenses to use background IP, how must confidential information be protected, what is the allocation of risk between the parties, are there any restraints after the joint venture comes to an end, and what are the specific rights and responsibilities arising from the relationship. In scenario (c) above, again, there are a number of (different) legal risks to consider and address in a suitable contract. These include, who is responsible for defects in the goods / services, what is the commission structure and payment terms, what branding can or can not be included with goods / services, are there territorial restrictions on where the re-seller can operate, is the re-seller engaged on an exclusive or non-exclusive basis, and again, are there any restraints after the relationship comes to an end? The above are simple some very high level examples of risks which may arise when joining forces or collaborating with others in the ICT industry (or indeed any other industry). ARETE Group can assist you in identifying the legal risks in any relationship, and mitigating these risks through appropriate contractual provisions. Our specialist expertise in intellectual properly law means we are well placed to pre-empt legal issues which may arise if the ownership and/or licensing of intellectual property rights is not agreed and documented in a suitable contract. Our expertise in the relation to the ICT industry is highlighted by our staff including lawyers with more than 10 years experience drafting and negotiating ICT related agreements, plus we have a lawyer with a computer science degree with developing expertise in ICT law. Visit or contact us at W: www.aretegroup.com.au or www.atrademarks.com.au E: shaun.creighton@aretegroup.com.au T: 02 6162 1639 or 1800 705 680

PROPERTY INVESTING

by Julie Cumming

Six questions to ask BEFORE you buy for investment?

It is fascinating how many investors are drawn into the “lifestyle promises and the potential investment returns” made by agents and marketers. Buying an investment property is a high dollar, long term commitment, with serious consequences if you get it wrong. Sales and marketing agents have a very clear interest in you buying what they have to offer. They are not necessarily well placed to give the best market advice and perspective about the long term outcomes or ability of the property to deliver on the promises. It is so important to have clarity on what outcome you are attempting to achieve via the investment vehicle you choose. Clarity allows you to be more objective when evaluating if the opportunity will deliver your outcome. Ask yourself these six questions about the property you are looking at: 1. What needs to happen to the micro and the macro environments to enable the desired outcome? 2. What are the risks and the variables at play and have you considered how unexpected changes in circumstances will impact you? 3. What other opportunities exist and how do they compare with this one? 4. Is the location of this opportunity able to deliver the desired outcome in the current phase of the property cycle? 5. Are you buying in or at the tail end of a hot market that may soon fizzle and slow? 6. Who is the secondary market likely to be when you choose to sell? An investor or owner-occupier? The scarcity factor is an often overlooked essential fundamental that will help ensure a positive financial outcome. If you have purchased a product type that is replicated in large numbers in the marketplace, you obviously reduce your “edge” when it comes to both marketing for tenants and for sale. While there can be great opportunities found in high density property, in my experience they are few and far between. The nature of how the properties are initially marketed results in a large number of investors buying in early. A high proportion of owner occupiers are always a very desirable factor in any development and an indicator that the product will have a broader resale appeal when you go to sell it. If you are keen to invest in property then ensure you invest first in sound advice. Until the end of 2014, our Christmas gift to you is a complementary 45 minute appointment where you can discuss your investment plans and agendas and receive quality, independent advice. Book through our website http://hatchproperty.com.au

Julie M Cumming, Director, Hatch Property Australia M: 0404 453 397 E: julie@hatchproperty.com.au www.hatchproperty.com.au

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QUALIFIED PROPERTY INVESTMENT ADVISER

QPIA

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RECRUITMENT

by Jim Roy

WEALTH CREATION

Flexible employment solutions continue to grow

With the outlook uncertain for permanent positions in the public sector, the use of temporary assignments is increasing as employers move towards hiring contractors to fill immediate needs. However, a flexible workforce is about a lot more than just fulfilling short-term project requirements. It’s certainly true that a significant advantage of hiring contractors is that they can be engaged and released at short notice. In fact, at Hays we regularly fill temporary roles within hours of a position becoming available. But temporary workers can also fulfil long-term needs and provide a way for employers to tap into new skill sets to help minimise the impact of future skills shortages. Using temporary contracts can be a long-term workforce management strategy, in which not just project work is considered, but also peak demands, annual leave and system updates. Given emerging skills shortages, it’s about the ability to access specific skills and broadening the pool of talent, rather than restricting your search to only candidates looking for a permanent role. The key lies in finding the right balance between permanent staff and temporary employees, because a successful flexible workforce involves more than just using a temporary staff member for a particular project. Rather than continuously redistributing work between current permanent employees, which can reduce productivity, increase stress and may negatively impact quality and health and safety, temporary resources instead support a permanent team. Engaging an experienced, fully referenced temporary candidate can also remove administrative burdens. They are paid by an agency, are fully interviewed and reference checked, and have undertaken any necessary pre-employment medicals and safety tickets. Interestingly, the growth in temporary employment over recent times has been driven by employees themselves. Many people want greater flexibility in their working arrangements and consequently there is a huge temporary candidate pool who are only interested in temporary assignments. Not everyone actually wants a permanent job. Those candidates attracted to temporary assignments see them as a way to gain a better work/life balance. For some, they provide the flexibility they need to be able to remain in the workforce, while others are attracted to the variety of the workload and the broader depth of opportunities, experience and skills they can develop in temporary assignments. The use of temporary workers in Australia is no longer a quick fix but a long-term staffing solution for employers and we expect this trend to continue in the job market in the years to come.

Jim Roy, Regional Director 5th Floor, 54 Marcus Clarke Street, Canberra T 02 6112 7663 | F 02 6257 6377 E canberra@hays.com.au

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by Robert Turner

A fair price for advice

There has been significant public scrutiny about the cost of advice. Much concern has centred on the charging of commission which is often not aligned with the hours of service provided. Such concern raises the question for many Australians – how much am I paying for advice and what do I get for that? The government’s introduction of the Future of Financial Advice (FOFA) legislation in July 2013, aims to help improve the trust and confidence of Australian investors when seeking advice and to ensure that high quality advice is available at an appropriate cost. A key element of FOFA aims at banning fee structures such as commissions. This is in favour of a fee for service model, which reduces the ambiguity of fee charges and costs. As consumers, we’re accustomed to the cost of a product or service being clearly advertised so it can be measured against the value of what we’re receiving. Although the price of a coffee might vary from one cafe to another; with a known price consumers can select a preferred barista based on qualities they value. It seems fair to know the price of something before you purchase it. So why should it be different when seeking advice? Dixon Advisory is an advocate for the fee for service model and firmly believes it to be the best approach for providing financial advice; our business has operated this way since its inception in 1986. As fee for service is a pay-as-you-go system, you will only pay for the advice received, unlike a commission-based model where your advisor may receive remuneration without delivering advice or services. Unfortunately, even after the implementation of FOFA, consumers face difficulties in comparing options as some financial arrangements still pay commission or uncapped fees to existing financial advisors. Some questions you need to ask in relation to your advice: • What is the total annual fee for my superannuation and investments in both dollar and percentage terms? Do they offer a maximum dollar fee limit? • What type of advice am I paying for within my superannuation and investment accounts - specialist, personal, general or intrafund? • What do the investment management costs provide access to? Am I to attend investor updates and make changes to my individual investments if my situation requires? • If I prefer to pay upfront for the advisor’s time, how much discount will I receive on my annual life insurance premiums? Just because you can’t see the fee, doesn’t mean you’re not paying it. Fees can add up over time and if you‘re not getting what you need from your investment or advice arrangements you could be spending money on charges you may not need to pay. Dixon Advisory provides a rebate service that has rebated millions of dollars to people who were paying commission but not receiving ongoing and valuable support from their advisor.

If you would like to find out more about fee for service advice, contact Dixon Advisory on 1300 264 485.

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WEBSITES

by Sam Gupta

How to improve sales via your website

Just because someone visits your website doesn’t mean they are ready to buy. Your sales life cycle will vary depending upon the nature of your business. However, one thing is evident in the recent times; the old style of advertising is just not working anymore. Customers now-a-days do their research before they buy. It is no longer about ‘bombarding people with heaps of advertising and they will buy’ idea. There are just too many options out there and customers are becoming an expert in ignoring you. Simply put, the old style sales model is broken. So, what’s the alternative? You now need to build relationship with your potential customers long before they buy from you. You need to nurture your leads over a period of time and add value to their lives. Customers are now much more aware of their needs. You need to personalise your message to cut through all the noise. Thanks to the advancement in technology, you can now do this with ease via using your website. Welcome to engagement based content marketing. This has been around from a long time, but in the last one year there has been a significant growth. The idea is simple; connect with your target market based on what they do or what they like, personalise your messages accordingly, add value to their lives, build relationship over a period and when the time comes to make a purchase decision, be there to help them make a decision. Personalisation is the key. Firstly, define your target audience. Be specific, go for the niche. Don’t treat your website as a loud speaker for anyone and everyone passing by. Your website will function best if you customise the message for each target group using landing pages. Spend some time to think through the entire end to end experience for each customer type. Secondly, create content that is remarkable enough to get through the clutter. Aim at creating value-packed digital assets that you can use over and over again. Don’t be afraid to give it away for free. Many customers like to try before they buy. Think long term. Build relationship with the right target market. Thirdly, when customers are ready to buy, they will exhibit certain behaviours e.g. they may click through your social media post and visit the pricing page, or they may spend more time on your website. The system can identify these behaviours and send an automated notification to remind you to contact the customer. The possibilities are limitless. This is the time to sketch out your digital strategy for the next year. Let me know if I can be of any help. Have a joyful Christmas and a fantabulous new year!

Sam Gupta is the managing director of Synapse Worldwide. Sam would love to hear your thoughts on this advice column. Please contact him on 1300 785 230 or admin@synapseworldwide.com

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G2B

MINISTER’S MESSAGE

Funding for innovation and entrepreneurs ANDREW BARR

ACT DEPUTY CHIEF MINISTER TREASURER MINISTER FOR ECONOMIC DEVELOPMENT

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arlier this month, the ACT Government provided matched-funding to seven, innovative Canberra based businesses and entrepreneurs to develop their exciting new products or services through the Innovation Connect program. The program is the government’s flagship innovation initiative which provides grants up to $50,000 to assist early stage Canberra business and entrepreneurs. The program has delivered more than $3.5 Million to 142 local businesses since 2008, assisting the development of an array of different products and services. This year’s grant recipients range from highly sophisticated software for various sectors to medical diagnostic kits and innovative water storage solutions. The program is part of our broader commitment to encouraging innovation within the territory and supporting the development of local business. It’s important that we provide opportunities for these entrepreneurial businesses to develop their products here in the ACT- promoting job growth in the private sector which makes a strong contribution to our economy. For more information on the program, visit www.business.act.gov.au. I have also recently launched the Youth Entrepreneur Summer Session program which will develop and foster a number of great ideas from the territories emerging entrepreneurs. The YESS program hosts teams of young Canberrans at the business incubator Entry 29 over the summer period, which provides exposure and support through the CBR Innovation Network and other innovation and entrepreneur communities. Those participating in the YESS program have been awarded a seed grant as a part of Innovation ACT 2014. I am very excited and proud of these programs which encourage highly skilled jobs in the territorybroadening our economic base and growing our private industries. The ACT is, and likely always will be a jurisdiction which relies heavily on the federal public service. This is a position that leaves us vulnerable to changes and decisions beyond our control. However, if we continue to actively support and encourage the development of industries outside of the federal public service here in the territory, than we will always be better placed to

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absorb these fluctuations in our employment market. That’s why the ACT Government invests in these areas and programs- building our capacity to attract and retain talented individuals and enrich the opportunities we can provide in the job market. 2014 certainly has been a busy year for the ACT Government- the impact of federal public service cuts and our response to the Mr Fluffy crisis has certainly tested our economy. Moving into 2015, I am encouraged by the growth our city has made over the past 12 months and the new opportunities that will arise in the future- one of which is Capital Metro. For now though, I wish all B2B readers a happy holidays and I look forward to working with you in the new year.

For information phone: (02) 6205 0011 fax: (02) 6205 0157 email: barr@act.gov.au post: GPO Box 1020 CANBERRA ACT 2601 www.parliament.act.gov.au


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A S S O C I AT I O N S T O B U S I N E S S

Welcome to the Future of Canberra Business CHRIS FA U L K S

CEO CANBERRA BUSINESS CHAMBER

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n 13 November, a new organisation called Canberra Business Chamber launched at Hotel Realm at their Inaugural Gala Dinner. Canberra Business Chamber resulted from the coming together of Canberra Business Council and the ACT and Region Chamber of Commerce and Industry. The new organisation has launched with a bang, they released a new brand, a new board and a new focus on business in Canberra and the Capital Region. They released a video outlining the future of Canberra Business – See the video here: www.canberrabusiness.com. The event was a sold out 500 person event, with a great line up of speakers including ACT Chief Minister Katy Gallagher, Tony Henshaw, Chris Faulks and Dr Sam Prince. This is the first time in the history of Canberra and the Capital Region there is just one body representing all of business. Canberra Business Chamber has a mission to inspire, empower and represent business in Canberra and the Capital Region. They plan to deliver on this mission by focusing on their member’s needs – they represent over two thirds of businesses across Canberra. For new businesses, those looking to grow, or large businesses, Canberra Business Chamber has a range of services to assist you. Canberra Business Chamber has an affiliation with over 100,000 industry and associations together with representing more than 5,000 businesses through direct membership means they can access experts in all areas of business and industry. This gives their members a source of trusted information, access to connections and business opportunities that benefit their own business. Through a Workplace Relations hotline, monthly programs, speaker events, training, projects and links to business and industry experts, they can help your business. They also run a range of business focused programs including: TradeStart, ACT Digital Enterprise, Canberra BusinessPoint and the ACT Exporters’ Network. The CBR Innovation Network was advocated and initiated by the innovation, education and sustainability taskforce. The Arboretum was an initiative from the Tourism, Sports and Arts taskforce working with the ACT Government, including lobbying the B2B M AGA Z I N E.CO M . AU

Federal Government. They also host Trade Missions, including one to Singapore with the ACT Exporters’ Network, and the ACT Government, with great outcomes. A delegation of 20 Canberra businesses cemented Canberra as a business destination in Singapore. Canberra Business Chamber provides unrivalled opportunities to forge strong relationships with senior business executives across a range of industries, together with ACT and Federal Government. Canberra Business Chamber provides an open environment for businesses to interact with key decision makers, with leaders from the private sector, diplomats, policy-makers and industry experts. Canberra Business Chamber participates in a demanding schedule of round tables, meetings and briefings with Ministers, their offices and government departments, dealing with policy across the spectrum. The current taskforces are focused on topics including: Economic and Regional Development, Innovation and Education, International Business, Small Business, Tourism, Sports and Arts, Planning and Infrastructure, Retail, Not for Profit, Sustainability and Singapore. They have been strong supporters of direct international flights, and Australia Forum. The group will be headed by Chris Faulks, previously the CEO of Canberra Business Council since 2007. Prior to that she was General Manager, Public Affairs and Government Relations at Diabetes Aust. Chris spent 13 years working as a Senior Adviser to Federal Government Ministers responsible for the portfolios of Education, Science and Training; Health and Ageing, Family & Community Services and as Chief of Staff to the President of the Senate. Chris has Graduate Diplomas in Education, and Business Administration, and Bachelor of Arts (Economics and Politics), and an Honorary Doctorate from the University of Canberra. Learn more at www.canberrabusiness.com


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