AIR+STYLE STYLEGUIDE 2016/2017
Overview
OVERVIEW The new communications palette features all the basic elements that make and shape our brand, and everything that we do. Here you will ďŹ nd an introduction to your word mark, type styles, Air + Style colors, photography, layout and the principles of how to use them correctly and consistently across all media. 2
Logotype & Wordmark
LOGOTYPE & WORDMARK
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Logotype & Wordmark
The new Air+Style logotype showcases the energy and power of
These vertical versions are the preferred presentations of
athletisism and performing. With the colorful shapes and creative
the Air+Style logo. Keeping Air on the top and linebreaking
style it lends itself naturally to animation and multimedia usage.
after the R. Aligning the + vertically with the A.
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Logotype & Wordmark
Horizontal Wordmark
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Graphic Shapes
Use the Air + Style shapes to establish consistency throughout the content created for the events. Use them creatively, but avoid circles and big solid blocks.
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Pattern
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Wordmark Example layout
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Logotype & Wordmark
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Logotype & Wordmark
Shield Sizing When the Shield and Wordmark are used in conjuction, the recommended size for the shield is no more than the height of the letter “A� in our wordmark.
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Logotype & Wordmark
Shield Do’s
Shield Dont’s
when locking up the logo with city dates/info, use
Shield should never use color inlay
a colored underline. When generally referring to
(except city specific color on the
A+S festival, use b+w. See next slide.
underline) or any gradients.
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Logotype & Wordmark
Shield Underline Each city has a key color. Use logo with colored underline on black and white backgrounds, stick with the b & w logo on colored backgrounds.
BEIJING, NOV 18+19
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INNSBRUCK, FEB 3+4
LOS ANGELES FEB 18+19
Air + Style Fonts
Air+Style Fonts
Apercu Bold Apercu Bold in outline and solid should be used only for logotype or secondary titles.
Apercu
LOGOTYPE
Reglo Reglo Bold Reglo in solid is for headlines. Avoid outlines in headlines.
Apercu Bold Subhead treatment
Apercu Regular Apercu Regular in solid should be used for bodycopy and smaller areas where more copy needs to be shown.
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HEADLINE S UBHE ADER Body copy and captions perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
HEX: FFFFFF
HEX: 828282
HEX: 000000
These colors are always
R: 255
R: 130
R: 0
present in the air + style
G: 255
G: 130
G: 0
visuals. Recommend
B: 255
B: 130
B: 0
HEX: 62FF00
HEX: F9FE17
HEX: 40CAFF
R: 98
R: 249
R: 64
G: 255
G: 254
G: 202
B: 0
B: 23
B: 255
Color Palette
Base Colors
always using one of these.
Accent Colors
One single accent colour should always be used to contrast against the black and white foundation.
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Typographic Examples
MAJOR LAZER YOUNG THUG ZHU / FLUME VINCE STAPLES DJ
SE T
ATMOSPHERE / T V ON THE RADIO LOUIS THE CHILD / VIC MENSA / RUSS MARIAN HILL / ST.LUCIA / SHELTERS ROOSEVELT / AMINE / TENNYSON
SUNDAY SNOWB OARD + M U S I C F E S T I VA L L A / E X P O PA R K F E B RU A RY 1 8 + 1 9 Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatu error sit voluptatem accusantium doloremquer aut odit aut fugit.
Paragraph Athlete Rankings Music Schedule
Paragraph Eat + Drink News + Social Wristband Registration
2:00 PM
FLUME
2:30 PM
RUSS
4:00 PM
MARIAN HILL
5:00 PM
SHELTERS
7:00 PM
ROOSEVELT
8:00 PM
AMINE
9:00 PM
TENNYSON
Up next
FLUME 4:00 PM
Promotional Content
Promotional Content and Various AS Media
FEATURING THE WORLDS BEST SNOWBOARDERS
COMPETING ON A 16-STORY JUMP
S AT URDAY
SUNDAY
MAJOR LAZER MIGUEL
FLUME RUSS
YOUNG THUG ZHU VINCE STAPLES ATMOSPHERE TV ON THE RADIO LOUIS THE CHILD VIC MENSA
MARIAN HILL SHELTERS ROOSEVELT AMINE TENNYSON TBD TBD TBD
GE T T ICKE TS
LOREM
IPSUM
LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISCING ELIT SED FEUGIAT
LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISCING ELIT SED FEUGIAT
MAJOR LAZER / ZHU / TBA TBA / VINCE STAPLES / TBA MIGUEL / YOUNG THUG ATMOSPHERE / TV ON THE RADIO VIC MENSA / RUSS / LOUIS THE CHILD ST.LUCIA / MARIAN HILL / SHELTERS / ROOSEVELT / AMINE TENNYSON
GE T T ICKE TS
SNOWBOARD + MUSIC FESTIVAL EXPO PARK F E B RU A RY 1 8 + 1 9
Street Postings
Poster and Wild Posting
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Wild Posting
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Photography
PHOTOGRAPHY Use a mix of b+w photography in conjunction with duotone black+blue and black+yellow tinted photography. Do not use green in duotones. Style works best when content is minimal and graphic.
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Moodboard
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Photography
Black & White Original B/ W Black Hex: 000000 White Hex: FFFFFF Dim B/ W (For Text Overlay) Black Hex: 000000 White Hex: CBCBCBt
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Photography
Yellow & Black Black Hex: 000000 Yellow Hex: F9FE17
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Photography
Blue & Black Black Hex: 000000 Yellow Hex: 40CAFF
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