AIR+STYLE STYLEGUIDE 2017
Overview
OVERVIEW The new communications palette features all the basic elements that make and shape our brand, and everything that we do. Here you will ďŹ nd an introduction to your word mark, type styles, Air + Style colors, photography, layout and the principles of how to use them correctly and consistently across all media.
Logotype & Wordmark
LOGOTYPE & WORDMARK
Logotype & Wordmark
The new Air and Style logotype showcases the energy and power of
These are the preferred presentations
athletisism and performing. With the colorful shapes and creative
of the A+S logo. Keeping Air on the
style it lends itself naturally to animation and multimedia usage.
top and linebreaking after the “R�.
Logotype & Wordmark
Horizontal Wordmark
Shapes
Use the Air + Style shapes to establish consistency throughout the content created for the events. Use them creatively, but avoid circles and big solid blocks.
Pattern
Wordmark Example Layout
Wordmark Example Layout
Air + Style Fonts
Air+Style Fonts
Apercu Bold Apercu Bold in outline and solid should be used only for logotype or secondary titles.
Main font: Apercu.
LOGOTYPE
Secondary font: Reglo. Reglo Bold Reglo in solid is for headlines. Avoid outlines in headlines.
Apercu Bold Subhead treatment
Apercu Regular Apercu Regular in solid should be used for bodycopy and smaller areas where more copy needs to be shown.
HEADLINE S UBHE ADER Body copy and captions perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
HEX: FFFFFF
HEX: 828282
HEX: 000000
These colors are always
R: 255
R: 130
R: 0
present in the air + style
G: 255
G: 130
G: 0
visuals. Recommend
B: 255
B: 130
B: 0
HEX: 62FF00
HEX: F9FE17
HEX: 40CAFF
R: 98
R: 249
R: 64
G: 255
G: 254
G: 202
B: 0
B: 23
B: 255
Color Palette
Base Colors
always using one of these.
Accent Colors
One single accent colour should always be used to contrast against the black and white foundation.
Typographic Examples
MAJOR LAZER YOUNG THUG ZHU FLUME VINCE STAPLES DJ
SE T
ATMOSPHERE T V ON THE RADIO LOUIS THE CHILD VIC MENSA RUSS MARIAN HILL ST.LUCIA SHELTERS ROOSEVELT AMINE TENNYSON
SUNDAY SNOWB OARD + M U S I C F E S T I VA L L A / E X P O PA R K F E B RU A RY 1 8 + 1 9 Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatu error sit voluptatem accusantium doloremquer aut odit aut fugit.
Paragraph Athlete Rankings Music Schedule
Paragraph Eat + Drink News + Social Wristband Registration
2:00 PM
FLUME
2:30 PM
RUSS
4:00 PM
MARIAN HILL
5:00 PM
SHELTERS
7:00 PM
ROOSEVELT
8:00 PM
AMINE
9:00 PM
TENNYSON
Up next
FLUME 4:00 PM
Color Palette
Promotional Content and Various AS Media
FEATURING THE WORLDS BEST SNOWBOARDERS
COMPETING ON A 16-STORY JUMP
S AT URDAY
SUNDAY
MAJOR LAZER MIGUEL
FLUME RUSS
YOUNG THUG ZHU VINCE STAPLES ATMOSPHERE TV ON THE RADIO LOUIS THE CHILD VIC MENSA
MARIAN HILL SHELTERS ROOSEVELT AMINE TENNYSON TBD TBD TBD
GE T T ICKE TS
LOREM
IPSUM
LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISCING ELIT SED FEUGIAT
LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISCING ELIT SED FEUGIAT
MAJOR LAZER / ZHU / TBA TBA / VINCE STAPLES / TBA MIGUEL / YOUNG THUG ATMOSPHERE / TV ON THE RADIO VIC MENSA / RUSS / LOUIS THE CHILD ST.LUCIA / MARIAN HILL / SHELTERS / ROOSEVELT / AMINE TENNYSON
GE T T ICKE TS
SNOWBOARD + MUSIC FESTIVAL EXPO PARK F E B RU A RY 1 8 + 1 9
Overview
PHOTOGRAPHY Establish a original photographic style that connects with the brand and its graphic style. A style that is easy and exible to use to unify multiple photographic sources. Use a mix of b+w photography in conjunction with duotone black+blue and black+yellow tinted photography. Do not use green in duotones. Style works best when content is minimal and graphic.
Moodboard
Photography
Black & White Original B/ W Black Hex: 000000 White Hex: FFFFFF Dim B/ W (For Text Overlay) Black Hex: 000000 White Hex: CBCBCB
Photography
Yellow & Black Black Hex: 000000 Yellow Hex: F9FE17
Photography
Blue & Black Black Hex: 000000 Yellow Hex: 40CAFF