Desert Design Magazine Winter 2015 by Arizona North Chapter of ASID

Commercial Design Trends

Alustra® Silhouette® window shadings with PowerRise®

COMMERCIAL DEvELOPMENT IN THE PHOENIx metropolitan area is booming. From new hotels to new restaurants, as our economy improves, shuttered stores are being recreated for new businesses. With this renewal comes the opportunity for interior designers to create branded and nonbranded interiors. Healthcare, hospitality, restaurant and educational design is usually handled by architecture firms that include an interior designer on their team. This partnership maximizes the expertise of each to blend the best of their training for an amazing plan and result for the client and end-users.

Glendale Community College Student Lounge, Glendale, AZ

Marcene Kendra, ASID

PHOTO: TIMMERMAN PHOTOgRAPHy

The Deutsch Architecture Group hired Marcene Kandra, ASID, to develop the interior design plans for the remodel of a classroom building at Glendale Community College, where I work. When you enter the space, you can see that an “interior designer” was involved because of the marriage of the functionality with the aesthetics. The space presents more than a classroom facility - it is a learning environment. Strong design is a blend of architecture and interiors. We need to initiate and encourage more collaborative efforts, and applaud their successes.

Northern Trust Bank (Kierland) Lobby, Scottsdale, AZ

Brian Cox, RA, Allied ASID; Cox James Architects

A.F. PAyNE PHOTOgRAPHIC

Brian Cox, RA, Allied ASID, has had tremendous success in our Chapter’s Design Excellence Awards for the past two years. His firm, Cox James Architects, has an amazing list of award-winning design projects including the Rim Golf Club in Payson and Northern Trust Bank in Scottsdale as well as residential projects in Phoenix and Flagstaff. The successful blending of architecture and interior design results in the best of the best. As we move forward, let’s celebrate and respect the similarities in commercial and residential design. Let’s work to increase collaboration and grow as an organization that represents both professions. In the end, the consumer is the beneficiary of our joint expertise.

Jewell Blair, Allied ASID President

2014 – 2015 BOARD OF DIRECTORS

PRESIDENT

JEWELL BLAIR, Allied ASID president@asidaznorth.org

PRESIDENT ELECT

kEITH STANTON, Allied ASID, LEED green Associate presidentelect@asidaznorth.org

FINANCE DIRECTOR

JEANETTE kNUDSEN, Allied ASID finance@asidaznorth.org

COMMUNICATIONS DIRECTOR

F. CHRISTOPHER WEST, Industry Partner Rep. for valley Light gallery communications@asidaznorth.org

PROFESSIONAL DEvELOPMENT

DIRECTOR

CHRISTINA FORREST, Allied ASID professionaldev@asidaznorth.org

DIRECTOR AT LARgE / INDUSTRy PARTNER LIASION

PAULA QUAN, Industry Partner Rep. for Brizo/Delta and Toto, LLC ipliaison@asidaznorth.org

MEMBERSHIP DIRECTOR

JANET M. JACkSON, Allied ASID membership@asidaznorth.org

STUDENT REPRESENTATIvE TO THE BOARD

kATIE BRUNSkILL, Student ASID srb@asidaznorth.org

CHAPTER ADMINISTRATOR DEB RITCHIE info@asidaznorth.org

PHOTO:

ASID ARIZONA NORTH CHAPTER MAILINg OFFICE

4920 W. Baseline Road Ste. C105-122 Phoenix, AZ 85339

602.569.8916 www.asidaznorth.org

COMMUNICATIONS DIRECTOR

F. CHRISTOPHER WEST, Industry Partner Rep. alley Light gallery

EDITORIAL STAFF

EDITOR

BONNIE J. LEWIS, Allied ASID, Assoc. IIDA, CAPS

ASSOCIATE EDITOR

AREN BRINBERg, Student ASID

PROOFREADERS

BETH DONLAN, Allied ASID

DEDE RADFORD, Allied ASID, Industry Partner Rep. for Dunn-Edwards Paints®, CMg

DEB RITCHIE, Chapter Administrator

DIANA WOOD, Allied ASID

ART DIRECTOR

LINDA LONgMIRE

602.505.8600

ERTISINg SALES

EMRICH, Marketing Rep. for ASID Arizona North Chapter

Desert Design Magazine is published quarterly by the Arizona North Chapter of the American Society of Interior Designers (ASID). Editorial content and the Desert Design Magazine title are controlled and owned by the Arizona North Chapter of ASID. Reproduction of this publication in whole or in part, in any form, is strictly prohibited without the written permission of the Arizona North Chapter of ASID. The Arizona North Chapter of ASID assumes no responsibility for the validity of advertisers’ claims or statements made in published items.

WINTER 2015

event calendar

JANUARY

thursday, January 22

Chapter Meeting time: 5:30 - 8:00 pm

Location: WestWorld of Scottsdale

(Just north of Frank Lloyd Wright Blvd. & 101) 16601 N. Pima Road, Scottsdale 85260

FEBRUARY

February 1 through April 30

Design for Hire Homeowner Program

Wednesday, February 4

How to enter the 2015 Design excellence Awards Competition time: 4:00 pm

Location: Est Est Inc.

17770 N. Pacesetter Way, Scottsdale 85255

thursday, February 19 – sunday, February 22

AsiD national Board of Directors Meeting and Presidents Forum Ritz Carlton Phoenix

saturday, February 21

AsiD student & Allied Member Charette Competition time: 9:00 am - 5:00 pm

Location: Phoenix College 1202 W. Thomas Rd., Phoenix 85013

thursday, February 26

Chapter Meeting

Program: Sustainability & Preservation time: 5:30 – 8:00 pm

Location: TBD

MARCH

Friday, March 27

2015 AsiD Design excellence Competition entry Deadline time: 1:00 – 4:00 pm

Location: ASID Arizona North Chapter Office

In the Scottsdale Design Center

(Adjacent to Costco in the Scottsdale Airpark) 15125 Hayden Road, Scottsdale 85260

saturday, March 28 and sunday, March 29

scottsdale Home Furnishing & Design show

time: Saturday 10:00 am – 5:00 pm

Sunday 10:00 am – 4:00 pm

Location: WestWorld of Scottsdale

(Just north of Frank Lloyd Wright Blvd. & 101) 16601 N. Pima Road, Scottsdale 85260

WELCOME TO THE ASID ARIZONA NORTH CHAPTER BOARD OF DIRECTORS

KATIE BRUNSkILL, STUDENT ASID, IS THE NEW STUDENT

Representative to the Board. She is a second year Interior Design student at Scottsdale Community College (SCC).

Katie Brunskill, Student ASID, Student Rep. to the Board

Katie will graduate with an Associate’s Degree in May 2015 and plans to continue her education. Katie’s love for interior design goes back as long as she can remember. And, it’s the reason she drove an extra 18 miles a day in her junior year, traveling from Deer Valley High School to Sandra Day O’Connor High School, just to take an interior design class!

After receiving the Presidential Scholarship (Maricopa Community College District full tuition), Katie was off to SSC’s Interior Design program. There she earned the first Lynne Beyer Design Excellence Scholarship, and had an opportunity to intern with Lynne this past summer. Katie is also a Board member of the ASID Student Chapter at SCC, as the Secretary.

2015 ASID DESIgN ExCELLENCE COMPETITION: CONSIDER ENTERINg!

EvER HEARD THE ARIZONA LOTTERy’S MESSAgE, “yOU CAN’T WIN, IF yOU DON’T PLAy”? WELL, IT ’S the same for the ASID Design Excellence Awards. If you don’t enter, you can’t win. Looking at our Best In Show winning projects could be intimidating, but shouldn’t be. Our competition provides opportunities for projects of all sizes and types. And, some recent winners won the first time they entered. You won’t know until you try!

There are categories for commercial projects and product design, as well as for residential projects. Highresolution professional photographs are a requirement in the process because our first place winners are published in Phoenix Home & Garden and Phoenix magazines. If you’re concerned about the cost of having your projects professionally photographed, think of it as an investment in your business. Good photos are also essential for effective marketing (website, social media, brochures, etc.).

Wednesday, February 4 at 4:00 pm, we will offer a special session to help guide you through the application process and submission requirements, and answer questions. The session will be held at the Est, Est, Inc. showroom in Scottsdale and will feature some of their ASID award-winners along with other ASID awardwinning designers.

The 2015 Call for Entries Form is posted at www.asidaznorth.org under News and Events>>Design Excellence Awards. All entries are due Friday, March 27, 2015, 1:00 - 4:00 pm.

HOW THE COMPETITION IS JUDgED

Each year all entries submitted are sent out to ASID Chapter(s) in other states that judge the ASID Arizona North Chapter’s competition. The entries are anonymous with no client, interior designer/firm or architect identification. Each entry is judged individually by category with a numerical rating. Occasionally, there are ties, Honorable Mentions or no winners in a category – it’s all based on scores the judges submit. So, rest assured, win or lose, it’s fair and square, and unbiased!

AREADy-SET-gO! DESIgN FOR HIRE 2015 IS ALMOST HERE!

B y CATH y k OMINS ky, ALLIED ASID

D ESI g N FOR H IRE C HAIR

SID ARIZONA NORTH CHAPTER’S DESIgN FOR HIRE IS ABOUT TO BEgIN registration for 2015 for interior designers and homeowners. I am so happy to announce that due to the success of this fundraising program in 2014 that it is being extended from one month to three months – February 1 through April 30.

More than 70 homeowners and 24 interior designers participated last year, which resulted in designers having the opportunity to work with up to 3-5 new clients. And our Chapter raised over 400% more money than the prior year. All of the proceeds go to the ASID Arizona North Chapter for student design scholarships and educational programs that help further the profession of interior design.

WHy DO HOMEOWNERS SIgN UP?

• They would like to consult with or “try out” working with an interior designer before hiring and making a big commitment.

• They have projects they have wanted to tackle for a while, but may have been skittish about it and need consulting on where to start.

• To have an opportunity to consult with an ASID interior designer at a lower fee rate (for up to two hours, only).

WHy DO CHAPTER INTERIOR DESIgNERS vOLUNTEER FOR THIS PROgRAM?

• The gratification of giving back to our organization to benefit design students, especially when two hours is such a small commitment.

• An opportunity to help prospective clients learn about ASID and the benefits of working with a local, professional interior designer.

• An opportunity to win new clients and grow their businesses.

• To de-mystify how to work with a professional interior designer.

WHAT ’S INvOLvED?

For interior designers – it’s volunteering up to two hours of time to consult with a homeowner. The appointments are scheduled within the 3-month period at a time that works mutually for the designer and the homeowner. For homeowners – it’s paying a fee of $75 per hour (two hour maximum) for the assigned designer’s time.

This year there will be more publicity and exposure for Design for Hire and the ASID Arizona North Chapter. What an opportunity for business you have by participating!

Let’s make 2015 the best year ever for Design for Hire for our Chapter! I’m looking forward to seeing all the sign ups and great matches. Here’s to an extremely successful Design for Hire 2015! Registration is fast and easy, simply go to www.asidaznorth.org then “Find a Designer” then “Design for Hire” then click on “Form” to complete and submit. Note: This isn’t limited to residential work. The sooner you sign up, the sooner you will be matched.

FALL MEETINg HIgHLIgHTS

■ A very intriguing CEU presentation, the Science of Selling was presented by Robb Best, CKD, in September at Industry Partner ProSource in Tempe. He provided facts, sales tips and strategies based on human behavior and neuroscience. Robb is a 27-year veteran of the industry, an award-winning designer, and the Senior Advisor of Cognitive Strategy, Elkay.

■ Our Fall Business Tech Event, Licensing and Interior Design, was hosted by Industry Partner Premier Lighting in Scottsdale. Lawrence Mathews, Chief of Licensing with the State of Arizona Registrar of Contractors (ROC) educated attendees about Arizona law (32-1101D - ARIZONA REVISED STATUES TITLE 32, CHAPTER 10), the role of the ROC, and what any individual or business in the state practicing interior design must do to be in compliance. For more information, be sure to read the in-depth article ARIZONA LAW: WHAT INTERIOR DESIGNERS, DECORATORS AND ARCHITECTS HAVE GOT TO KNOW, on page 13.

■ The Day of Design at the Arizona Design Center in Scottsdale and the Sherwin–Williams® evening presentation of ColorMix provided members numerous CEU opportunities and successfully drew an attendance of more than 300 members in early October. The event was sponsored by Sub–Zero Wolf.

■ All the way from Germany, Constantin von Boch of Villeroy & Boch shared his family’s long business history in the ceramics industry. He also educated us on European–style plumbing fixtures and tableware at our November Chapter meeting, hosted by Industry Partner Central Arizona Supply in Phoenix, and sponsored by Toto and Brizo.

■ Seasons 52 at the Biltmore was the place for this year’s ASID Arizona North Chapter holiday party in December. Festive live music was the backdrop for a social gathering that was capped off with a raffle of industry partner donated gifts.

MEMBER NEWS

CON g RATULATIONS TO D EBBIE E N g LISH , Allied ASID, the winner of Stardust Building Supplies’ Design for Hope competition benefiting Valley Life. The kitchen re-design was completed and a grand opening was held the first week in December to showcase the completed project. Debbie worked with Sundt Construction to execute this total remodel using re-purposed materials. A special thanks goes to our Industry Partners – Allstate Appliances, Cosentino, DunnEdwards Paints®, and Emser Tile® – who donated materials that made this kitchen a beautiful and functional space that special needs adult residents will enjoy for years to come.

Debbie English , Allied ASID continued on page 10

continued from page 9

■ Congratualtions to the three winners of La-Z-boy’s ® internal Design Competition. All are members of our Chapter!

1st Place – Betsy Burgan, Allied ASID

2nd Place – Erin Hoehn, Allied ASID

3rd Place – Jessica Delgado, Allied ASID

■ Congratulations to Keith Stanton, Allied ASID, President-Elect, on joining Thoma-Holec Design, Mesa, AZ, as Senior Interior Designer. Keith will be translating his experience in custom residential and boutique hospitality design to commercial senior living projects that bring comfort to residents.

■ Kudos to the ASID Arizona North Chapter designers that designed and donated Christmas trees to the Festival of Trees, benefiting Phoenix Children’s Hospital Foundation. The trees were on display at Scottsdale Fashion Square in December.

• Esther Boivin, Allied ASID

• Beth Donlan, Allied ASID

• Charles Glover, Allied ASID

• Sherry Hauser, ASID

• Debra May Himes, ASID, IIDA

• Claire Ownby, ASID

C ONDOLENCES

to the family and friends of Pauline Wampler who passed away December 5, 2014. Pauline served as our Chapter’s administrator for over 35 years. Pauline will be dearly missed by many.

• Julie Anderson, Allied ASID

• Doryne Brummond, Allied ASID

• Alexia Bertsatos, Allied ASID, MA, EDAC, IIDA Associate

• Julie kent, Allied ASID

• Melissa Paddock, Allied ASID

• Lauren Roberts, Allied ASID

• kevin Sprague, Allied ASID

• Jessica york, Allied ASID

• Renee Nead, Associate ASID

Keith Stanton, Allied ASID

Pauline Wampler

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Biltmore Shutters

Dana Draper (602) 254-4464

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La-Z-Boy Furniture gallery

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Lunada Bay Tile

Chris Brown (415) 367-5616

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Lauzon Distinctive Hardwood Flooring

Jay Emerson (585) 259-3993

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Pacific Manufacturing

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Precision Delivery & Storage

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Serena & Lily, Inc

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Westar kitchen & Bath

Marisa Urquides (480) 991-6200

MUrquides@Sesarsabd.com www.Searsabd.com Appliances

WeLCOMe neW stUDent MeMBers

• Molly Abbott, Student ASID

• Juan Alonso, Student ASID

• Ceci Astorga, Student ASID

• Cynthia Astorga, Student ASID

• Christine Anderson, Student ASID

• Sherry Bailey, Student ASID

• Haley Battung, Student ASID

• Jennifer Beget, Student ASID

• Sunny Biggs, Student ASID

• kathryn Brower, Student ASID

• katie Brunskill, Student ASID

• Heather Chasse, Student ASID

• Nicolle Christman, Student ASID

• Susan Clay, Student ASID

• Zachary Cohen, Student ASID

• Nancy Conway-Dennis, Student ASID

• Christina Dickinson,

• Jessica Drake, Student ASID

• Linda French, Student ASID

• Rachel Fulcher, Student ASID

• Edin garcia, Student ASID

• Denise gutwein, Student ASID

• Amanda Hathaway, Student ASID

• Emily Henderson, Student ASID

• Danielle Hernandez, Student ASID

• Anna Horan, Student ASID

• kathryn Hubert, Student ASID

• Nicole Huff, Student ASID

• Jennifer In, Student ASID

• InSeon Lee, Student ASID

• griselda Lopez, Student ASID

• Erica Mckenna, Student ASID

• Aubrey Mollett, Student ASID

• Alexis Neuendorff, Student ASID

• Alexandra Patrick, Student ASID

• Taylor Ray, Student ASID

• Casey Lu Raymer, Student ASID

• keira Schultz, Student ASID

• Joan Sleeth, Student ASID

• Aubree Smith, Student ASID

• Lea Smith, Student ASID

• Timothy Smith, Student ASID

• Lisa Thiessen, Student ASID

• Shawna Tolbert, Student ASID

• yolanda Trujillo, Student ASID

• Julie vanderplow, Student ASID

• Annie vincent, Student ASID

• Shauna Walker, Student ASID

• Regina Watts, Student ASID

• Sarah Whitman, Student ASID

• Elise young, Student ASID

• Jon Zaborski, Student ASID

ARIZONA LAW: WHAT INTERIOR DESIgNERS, DECORATORS AND ARCHITECTS HAvE gOT TO kNOW

B y BONNIE J. LEWIS, ALLIED ASID, ASSOC. IIDA, CAPS EDITOR, DESERT DESIGN MAGAZINE

DO yOU SELECT, SPECIFy OR PURCHASE FLOORINg MATERIALS? WINDOW treatment? Lighting fixtures and ceiling fans? Cabinetry? Wall and ceiling treatment? Interior architectural details, built-ins or fireplaces? Doors or windows? Plumbing fixtures? Do you hire and fire general, specialty or sub-contractors? If you answered yes to any (or all), and you do it in Arizona, you are required by state law to be a licensed contractor. The one exception to this is if you only provide drawing(s) and/or a color board and provide no additional consulting, services, or meetings, including site visits during the construction/installation.

AZ Tile Ad_Desert Design Magazine Winter 2015 5.125”w x 5.625”h horizontal bleed

At a Chapter meeting in September, Lawrence R. Mathews, Chief of Licensing, and Dave Gustafson, Licensing Specialist, both with the State of Arizona Registrar of Contractors (ROC), presented the law and explained how it pertains and specifically applies to us. The bottom line is that under the context of the law we are “consultants,” which equates to “contractor” by definition:

ARIZONA LAW 321101D - ARIZONA

REVISED STATUES

TITLE 32, CHAPTER 10:

B. “Contractor” includes subcontractors, specialty contractors (other than gardeners) and consultants representing themselves as having the ability to supervise or manage a construction project for the benefit of the property owner including the hiring and firing of specialty contractors, the scheduling of work on the project and the selection and purchasing of construction material.

MYtH: If I only select or specify materials and have the general contractor, sub-contractor or client purchase them, I am in compliance with the law.

FACt: If you select or specify construction materials, which includes anything permanently attached to a building structure such as flooring

(hard surface or carpet); lighting fixtures; window treatment (hardware, shutters, blinds, etc); wall and ceiling finishes/treatment; cabinetry; fireplaces and other interior architectural details; doors; windows; and plumbing fixtures, you are required by Arizona law to be a licensed contractor.

MYtH: The ROC is just trying to make more money by targeting interior designers, decorators and architects. FACt: The law was in place long before the Arizona Registrar of Contractors was established to enforce it. As a State Regulatory Governing Body, their purpose is to protect the public from unlicensed and unqualified contractors.

MYtH: I only use sub-contractors and specialty contractors, and they don’t have to be licensed.

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FACt: Sub-contractors and specialty contractors must be licensed by the ROC for construction or home repair and remodeling jobs having total project cost above $1,000 or that require a building permit. Unlicensed contractors can endanger the health, safety and welfare of the public.

MYtH: I can provide project management services, supervise, hire and fire, and schedule the work of contractors and sub-contractors.

FACt: In Arizona, only licensed contractors can provide project management services, supervise or schedule the work of contractors, sub-contractors or specialty contractors. Unlicensed contractors can endanger the health, safety and welfare of the public.

MYtH: The ROC won’t be able to police interior designers, decorators and architects.

PERFORMANCE. Art.

FACt: The Arizona ROC has mobile field investigators patrolling the streets looking for construction job sites. Also, consumers use the ROC’s “Unlicensed Contracting Tips HOTLINE” to register complaints against unlicensed individuals and companies contracting and/or advertising in violation of the law and/or to report problems. And, if not named directly, interior designers have been dragged in or called out by the general or sub-contractors during ROC investigations.

MYtH: No worries, I’ve never heard of any interior designers have been caught violating this law or being prosecuted before.

FACt: There have been cases where interior designers were prosecuted in Arizona.

WHAT ARE THE CONSEQUENCES OF vIOLATION?

1. A civil penalty fine of $2,500 per occurrence.

2. Possible imprisonment.

3. Licensure could be denied or delayed with a one-year waiting period with civil penalty ramifications.

yOUR OPTIONS TO COMPLy WITH ARIZONA LAW AND PRACTICE yOUR PROFESSION

• Become a licensed contractor:

• B/KB-2 – General Residential Contractor/General Small Commercial Contractor

• B-3/CR-61 – Limited Remodeling and Repair Contractor (Residential/Commercial)

• Be employed by a licensed contractor.

• Partner with a licensed contractor to be a 1099 employee for interior design services. Note: Clients MUST contract and pay the licensed contractor for interior design services, NOT you or your firm. In other words, no transaction is made between the client and the interior designer, decorator or architect.

WHAT ARE THE BENEFITS OF BECOMINg A LICENSED CONTRACTOR?

1. Being in compliance with with Arizona law.

2. Ability to command a higher fee as a licensed contractor/ROC.

3. Opportunity to increase revenue by serving as the general contractor (GC) on your projects, which enables you to hire the sub-contractors.

continued on page 16

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continued from page 15

WHAT’S REQUIRED TO BECOME A LICENSED CONTRACTOR?

1. Four years of practical or managerial experience (two of the four years must have been in the past 10 years).

2. Complete the STATE OF ARIZONA REGISTRAR OF CONTRACTORS APPLICATION FOR CONTRACTOR’S LICENSE.

3. Complete the ARIZONA RESIDENTIAL AND COMMERCIAL CONTRACTOR EXAMINATION REGISTRATION FORM for two business exams and one trade.

4. Pass the exams.

5. Be properly insured (general liability and in some cases Workman’s Compensation)

6. Become properly bonded for licensing.

7. Have a background check completed.

8. Submit all required items at one time.

9. Pay license fee (amount based on license classification)

note:

Licenses are held by entities, so there is just one fee per firm (all employees are covered under that umbrella).

FOR MORE INFORMATION OR ANSWERS TO yOUR QUESTIONS, PLEASE CONTACT:

Licensing study and examination State of Arizona Registrar of Contractors PSI Services, LLC www.azroc.gov (Third-party, independent agency) (Information, forms and instructions) www.psiexams.com 1.800.733.9267

dave Gustafson, Licensing Specialist dave.gustafson@azroc.gov 602.771.6814

OR Lawrence Mathews, Chief of Licensing lawrencem@azroc.gov 602.542.1525

IF yOU’RE NOT INTERESTED IN BECOMINg A LICENSED CONTRACTOR AND WANT TO CONTINUE PRACTICINg AND BE IN COMPLIANCE WITH THE LAW:

Consider partnering as a 1099 employee (for the interior design services) with a licensed contractor. We have two members in our ASID Arizona North Chapter that are licensed contractors and would be happy to partner with you.

dale Kendall, Industry Partner Rep. for Kendallwood Design, Inc. President Kendallwood Design, Inc.

Residential & Commercial Contracting ROC 207976 & ROC 225605

E: Dale@Kendallwoods.com O: 602.252.3844

Gretchen Palmer, Allied ASID Renovation Generation/PHG Asset Management & Development Co, LLC

Residential & Commercial Contracting ROC 188246

E: Gretchen@rengenhq.com O: 602.882.2228

IHO M E FURNISHIN G

TRADE SHOW OFFERS NEW OPPORTUNITIES FOR ASID DESIgNERS AND INDUSTRy PARTNERS

N THE PAST, OUR TRADE SHOWS HAvE BEEN LIMITED TO INDUSTRy PARTNERS ExHIBITINg TO INTERIOR design professional attendees. The decision was made to do something new and different for 2015.

ASID Arizona North Chapter is partnering with AZ Big Media and IFDA in the Home Furnishing & Design Show at WestWorld in Scottsdale on Saturday, March 28 and Sunday, March 29. Attendance is expected to reach between 5,000 and 7,000.

This show offers interior designers and industry partners opportunities to speak, participate in an “Ask an Expert” complimentary consultation, and/or exhibit to and network with homeowners from luxury zip codes, as well as the general public, as they look for the latest products and design service providers. Educating potential clients about products and services available by working with a design professional is the aim of this partnership. For more information or to participate:

• speaker seminar: presentation, lecture or demonstration. Contact: Cindy Lewton, ASID at cindylewtonasid@gmail.com

• Ask an expert: Be matched with a homeowner to provide a 30-minute complimentary consultation. Contact: Keith Stanton, Allied ASID at presidentelect@asidaznorth.org

• exhibiting: http://exposaz.com/exhibitors

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THE “NEW” TRANSITIONAL

AS BOTH A WORDSMITH AND A DESI g N JUN k IE , I’ M ALWAyS INTRI g UED By THE REC yCLIN g OF terminology and of design styles—especially when they’re tied together. This is a perfect example: Transitional. A term that means moving from one state to another is also a style that is, once again, being embraced by both consumers and designers.

I first heard transitional used years ago to describe furniture that was basically Danish Modern. (In retrospect, that’s rather funny.) When I was editor in chief at Traditional Home, one of my favorite interior designers was Barbara Barry, whose innovative twist on classic interiors made her a leading visionary of transitional style. Today, transitional is an umbrella term for rooms and furnishings that mix traditional and contemporary elements.

Some common characteristics of transitional style rooms are relaxed furniture forms, implied versus explicit luxury, a penchant for natural materials, soft, soothing color schemes and only a whisper of pattern. Rooms are elegant, but welcoming, timeless, but on trend.

Consumers are drawn to this look because it’s easy to live with and understand. When traditional is too formal and contemporary too restrictive, transitional becomes a good choice. It plays well with a wide sweep of architecture, looking great in cosmopolitan spaces, but also in suburban homes. Transitional interiors are a good foil for collections, including art, antiques and rugs. And, individual pieces, especially chairs, tables and lamps are flexible, moving from room to room or house to house when a homeowner’s needs or address change.

Transitional may already be in your portfolio; it most definitely will be a term bantered around by clients.

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Commercial Design Trends

To get a bird’s eye view of what’s happening in commercial design, we invited three of our Chapter’s seasoned, award-winning interior designers to give us their perspectives on the trends in the commercial sectors they serve.

BRIAN COX

BY RA, Allied ASID

TRENDS E x IST IN ALL THAT WE TOUCH AND DO. I N FACT, JUST AS COMMERCIAL , R ESIDENTIAL and Hospitality Design have polarized, so have trends that drive these disciplines. Health, comfort and state of mind are now at the forefront of how spaces are designed today. These are good and necessary trends. Adjacent to all of this are the trends that may or may not be appropriate or good, but merely “a flash in the pan,” so to speak.

Bowman and Brooke LLP Law Firm Lobby and Reception designed by Cox James Architects. Whisper Walls® provide sound control and LED lighting provides functional efficiency.

PHOTOgRAPHy COx JAMES ARCHITECTS

AAs designers, we need to look at what makes sense in the long term for our clients. Leased space is longterm in most cases. A lot of trends are not, which contributes to offices that are “dated” and “gimmicky.” Initially, a trend may start regionally because of what is important or is a direct function or attribute regarding that region. The trend may become universal if it makes sense outside of where it began. In addition, social media is affecting our lives more and more with the speed and quantity of information available at our fingertips. And, today’s society will grab something quickly, and just as quickly look for what is next.

I remember the term “Kleenex Culture” where the concern was that we would use something for the short term and then throw it away. Today, people will buy an inexpensive printer for the ink, and then throw the printer away. Appliances are not made as well and

have to seemingly be replaced sooner. We may recycle more today than we did years ago, but does any of this make any sense?

Getting back to health, comfort and a good state of mind, one of the top requests is for better light, both natural and artificial. Perimeter offices now have glass walls to the corridors or, at least, a sidelight. Light fixtures now use LED bulbs which take less energy, last longer and produce better overall light quality. Offices, in general, have fewer walls than ever before, thereby opening up internal spaces to more light. A greater sense of community within offices is being pursued and attained with the lighter, openness of space. Collaboration is both group specific and overall spatially societal in how offices function and the design solutions that support it.

Mechanical systems are now looked at for not only

air quality, but are scrutinized to a greater degree in how they distribute the air and the ability to maintain consistent comfort levels throughout the year. Noisy mechanical systems are not acceptable, and usually are targeted early on in the design process.

Along with mechanical system noise, the overall control of sound in offices is more important, especially with more open space where sound can travel more easily.

The majority of our recent projects specifically have incorporated the “good trends” of better lighting, open planning, sound and acoustic control, along with materials, finishes and colors that will have greater longevity for the client. Some trends that come along can be fun, but they need to be consistent with what the client is all about and not the designer’s “favorite flavor” of the moment.

Cox James Architects, founded nearly 30 years ago, provides architecture and interior design services to accounting firms, banks, brokerage firms, corporations, hotels, law firms and restaurants while balancing budget and functionality with a creative design approach that results in beautiful, yet practical spaces.

D. COX, RA, ALLIED ASID PRINCIPAL COX JAMES ARCHITECTS

BRIAN

TBY

LYNNE BEYER

Allied ASID

HE WORLD OF HOSPITALIT y DESI g N IS A k IN TO RESIDENTIAL design on steroids! Everything one designs for the hospitality environment has to be not only pleasing to the eye, touch, target market and end-user, but also to the ROI (Return on Investment) and the bottom line.

In designing hospitality projects, it is essential to design spaces with up to the moment and innovative design, as well as incredible “back of the house” capabilities. These are things such as ease of movement for staff to serve, clean the areas, and to showcase the talents of a world class Iron Chef. The use of the furnishings is extremely heavy and unpredictable and one must design for all types of human behavior…from ten guests dancing on the private dining room table, to musicians jumping on cocktail tables during their performances!

The Metro Phoenix area draws in people from all over the world with many of our hotels being Conde Nast and Travel and Leisure award-winners. The tastes and the expectations of these discerning guests are high-touch, high-style. So the interior designer must be educated in not only what the client will expect, but how to present it and allow the hotel staff to maintain it.

The Jade Bar at the Sanctuary Resort – Paradise Valley, AZ, designed by Lynne Beyer Design Inc. A backlit onyx drink rail provides an illuminated divide between lounge dining and the bar while aligning interior spaces with the outdoor patio and views. PHOTOgRAPHy: LyNNE BEyER DESIgN INC.

OOne’s sense of arrival immediately informs you of what you can expect from the staff, the design of the interior, and the quality of your stay. Interior and exterior spaces seem more cohesive and indigenous in some cases. I see a trend to capitalize more on the area you are visiting in the design of the spaces.

One is greeted by a gift from the hotel, possibly a gorgeous custom designed glass with a special drink. Public spaces such as lobbies, bars and restaurants are functioning at all hours of the day as WiFi and refreshment areas. Rooms are expected to be furnished and function with residential feel, highest quality, no trace of the previous guests, and with many amenities. Places to work need to be in the room, but not obviously desks.

New products such as Carnegie Xorel® are being used not only for wallcovering, but for upholstery, with their sustainable, high-performance qualities and durability. The product has “memory,” in that if a pen or a pin punches through it, it will recover itself. It is anti-microbial as well as cleanable, even with bleach. Xorel is offered in embroidered patterns and gorgeous designs. This is revolutionary for the needs of the hospitality world. I expect to see many more of these kinds of durable products in the coming months and a competitive market for them as well.

Lynne Beyer, founder of Lynne Beyer Design has been an Allied Member of ASID for 28 years. She and her firm are known for professionalism, breadth of residential and commercial experience, and exceptional ability to quickly create elegant, livable and functional spaces.

LYnne BeYer, ALLIED ASID PRINCIPAL

BEYER DESIGN INC.

LYNNE

JANELLE K. SCHICK

ASID

AS EvERyONE kNOWS, THE CONDO MARkET BURST BACk IN 2008 AND 2009, and newly constructed projects sat empty or unfinished. Since then the multi-family sector has surged to the highest levels since the 1980s. Now, as more and more cranes are positioned over new multifamily projects, speculation is heard throughout our design/build community about a bubble bursting in that segment as well.

It seems, however, that research negates that fear for several reasons. Where banks may be hesitant to forge too deeply in the single family arena, multifamily loan volumes are at an all-time high on bank balance sheets, making up 3.5% of all outstanding bank loans, the highest level since 1992.

Artesia Model – Scottsdale, AZ, designed by Schick Design Group. Developing hip and funky spaces within an enclosed Sales Center building helped these small spaces feel more open with a sophisticated and contemporary air. MARk BOISCLAIR PHOTOgRAPHy

AAlthough the foreclosure crisis may have driven people out of their homes and into apartments, most of them went back into single family home rentals. So where are the apartment market applicants? Research shows the highest growth rate in the US is with the 20 to 30 year-olds. Preferring to rent until they are more comfortable with their financial wellbeing, these young adults are living with their parents (referred to as “prolonged adolescence”) and are waiting longer to buy homes or get married and have children. And, even as more Millennial households (those born between 1977 and 2000, according to Millennial Marketing) command greater incomes, the backlog of renters in the

market is not slowing.

All of the current and upcoming renters are creating interesting challenges for multi-family developers. They are all very tech savvy and have immersed their lives in all the most current technology available. It stands to reason they would be most attracted to a project that offered access to as much current technology available. Developers cannot afford to ignore that desire and, as such, are adapting the “digital at its core” philosophy within their companies. The successful companies are integrating technologies into every aspect of their companies. They understand that Millennials do not want to be tethered to a desk. Renters will be able to

review properties online, receive and submit a lease agreement, and renew it within the systems of the property management company – only a few of the benefits to the “digital core” process.

On the other end of the spectrum, Baby Boomers are creating a market curious to those of us who value views and space. In the Minneapolis/ St. Paul area more and more retail developers, in an effort to bolster their properties, are looking to add multi-family and condos to the vacant properties surrounding their malls. It seems that convenience is trumping land and long drives. What’s interesting about that new idea is that, here in the Valley, we started down this road several years ago and have been ramping up our inventory since the economy has started to recover.

This concept appeals to professionals and pensioners, alike, who want the conveniences of urban living without the hassles of big city life. Some of them just want to continue to live in the community they have lived in, or have grown up. They want something more walkable, and they want flexibility.

With adversity, comes creativity. Stagnate properties are being purchased and upgraded to increase rents and appeal to broader markets. Newly constructed properties are including the newest technology demanded by the Millennials.

Professionals and Baby Boomers are creating markets that are being satisfied by, of all things, an apartment or condo on a mall. It seems there are no right decisions on choosing an apartment over a condo. There are just a multitude of options.

Schick Design Group, founded by Janelle K. Schick, ASID, 30 years ago, is a collective group of highly talented, creative design professionals that specialize in hospitality, residential and senior living interior design nationwide.

JaneLLe K. sChiCK, ASID PRINCIPAL AND OWNER

SCHICK DESIGN GROUP

Commercial Tenant Improvement (TI) Project: Interior Design Studio

ANGELICA HENRY

ASID

N THE SPRINg OF 2014 ANgELICA HENRy DESIgN settled into their new location off the 101 and Raintree Drive in the Scottsdale Airpark, but not before undergoing a full-on TI project. The space was converted into an interior design studio that gives the studio’s designers the perfect opportunity to showcase their creativity to clients, while displaying the product and craftsmanship of many of the vendors they work with on a daily basis.

Some of the major changes to the existing space included removing walls, relocating the kitchenette, and adding glass partitions with privacy window film to define the new conference room. The library was designed with custom cabinetry by Distinctive Custom Cabinetry to accommodate everything from large format samples to catalogs and smaller samples.

The designers wanted to fuse some of the building’s raw materials with new modern and more refined finishes. Thus, industrial materials such as brick, concrete, and metal were mixed with warm wood finishes and soft upholstered walls below an exposed HVAC system.

Porcelain tile reminiscent of a classic white marble sets a neutral and timeless palette for the studio, while decorative metal inserts and trim on the baseboard create a modern aesthetic. A natural satin walnut finish is integrated throughout the office to infuse a natural and organic material that contrasts nicely with the crisp tile and wall colors. Samsung Radianz™ Quartz countertops sourced from Arizona Tile and fabricated by Stockett Tile & Granite are showcased at the reception desk and conference room. Other specialty finishes include a beautiful shimmering mica plaster by Hopper Finishes and a chevron pattern upholstered wall, which doubles as a tackboard surface for client presentations, installed by Sound Resolution Specialists. The conference room table features a

beautiful cast glass with linear texture by Meltdown Glass and a concrete and chrome base by Flux Design and Concrete Interiors.

The custom reception desk by Wood Design provides a warm welcome to guests with natural quarter sawn walnut panels offset by stainless reveals, finished off with a sleek satin nickel hammered metal countertop. Just across the hall, a custom shelving unit provides a creative space to display magazines and materials which people can peruse while they wait. New LED lighting replaced fluorescent lights while art lights showcase project photos and awards. A custom chrome and steel pipe chandelier is being made by Hinkley’s Lighting Factory and will be suspended above the conference table to illustrate the custom abilities of our vendors. The juxtaposition of these varied rustic materials against modern finishes creates a well balanced aesthetic.

As with any project, hiccups were bound to occur. One major setback arose when one of the conference room glass walls crashed down during installation, which damaged much of the surrounding new floor tile and drywall!

Originally a dark and uninspired space, this office is now filled with light, inspirational finishes and unique elements that demonstrate the limitless creativity that a design professional can provide.

Please give us a call at 480.502.6605 to set up a meeting and check out our new office.

BELOW TOP: Conference Room “Before” BELOW BOTTOM: Conference Room “After”

PHOTOgRAPHy: ANgELICA HENRy DESIgN

Reception

Client Waiting Area

CHRIS JOVANELLY

ALLIED ASID, PRINCIPAL CHRIS JOVANELLY INTERIOR DESIGN LLC

ABOUT CHRIS

CHRIS ALWA y S k NEW HE WANTED TO OWN a business. Prior to pursuing a degree in Interior Design, he earned a Bachelor’s degree in Business, with a major in Entrepreneurship and Marketing. When Chris graduated from Scottsdale Community College’s (SCC) Interior Design program, he wanted to recognize success as a designer as quickly as possible. He knew his work ethic was strong, and that he could create great design. Following an internship with Ernesto Garcia, ASID, which Chris considers priceless, he started Chris Jovanelly Interior Design, LLC. It was 2008 and he was 25.

Chris first became interested in interior design at a very young age. His mother was a big influence, and still is to this day. She has an appreciation for good design, and that rubbed off on him. In Business College he made friends with two interior designers, and had the opportunity to see what they did on a day-to-day basis. He thought it was great. Chris hired an interior designer named Tim McLendon that did

an amazing job on his home in South Carolina, and when he moved to Arizona, he hired another designer, Lili Fleming-Nieri, ASID (a member of our Chapter). Chris loved every minute he spent with Lili and he thought her work was awesome. Her guidance led Chris to call her six months later to ask if he could shadow her. She brought him on as an assistant, and

directed him toward an education and a career in interior design. Nine years later, Chris couldn’t be more thankful for Lili’s influence.

Chris attributes the education he received at SCC and the subsequent real world experience he gained from Ernesto with setting him up for success in the business of interior design. He learned and had fun. With that came exposure to the industry, and the most rewarding experience any student could ask for.

INSIgHT INTO CHRIS’ WORk

Chris’ core competency is contemporary design, and that’s what clients are looking for when they hire him. They want a wow-factor; they want something bold, and that is what he delivers. So in a sense, his design aesthetic is seamlessly incorporated into any environment, commercial or residential. The immediate experience that’s felt when you first enter a space is Chris’ favorite part. He likes the wow-factor.

In designing commercial offices, Chris creates a look that non-verbally communicates the company’s desired image to those who work there and those who visit. His clients want a bold, energizing, contemporary design that will appeal to the creative class, and will attract top talent.

He creates space that functions in such a way that employees will be as productive and pleasant as possible, and layouts that suit the needs of the client (i.e. the balance of employee personal space vs. ability to interact with each other, when necessary).

A current project with Nexus 21, (which hasn’t been photographed, yet) who manufactures cutting-edge lift systems for televisions and specialty applications, Chris’ firm replaced an entire wall of the president’s office with a glass pocket wall. The president needed to be part of the main floor, so now his office is open and part of the action.

Chris also created a marketing/creative department for three employees to have some separation from the main floor action. He gave this space a different look and completely different layout than the rest of the office. Instead of traditional systems furniture, Chris planned an open layout without vertical partitions that encouraged teamwork. Lounge seating and modern finishes and fixtures create a casual but energetic environment.

2nd Place, Residence Under 3,500 SF, 2014 ASID Design Excellence Award PHOTO: HIgH RESMEDIA

Student Chapters

STUDENT FOCUS

B y k ATIE BRUNS k ILL, STUDENT ASID S TUDENT R EPRESENTATI v E TO THE B OARD

■ INTRODUCTION

Hello! I am the new Student Representative to the Board of the ASID Arizona North Chapter. I am a second year Interior Design student at Scottsdale Community College (SCC). I will graduate with an Associate Degree in May 2015 and plan to continue my education.

As the Student Representative to the Board (SRB) it is my responsibility to represent all ASID Student Chapters and ASID student members. I serve as the liaison between the professionals and students. Some of my duties include attending the monthly Board meetings (as a voting member), attending ASID events, and communicating with student chapter presidents, faculty advisers, professional liaisons, and committee chairs. I will regularly report on student achievements and concerns, so please be sure to email me your successes, questions or feedback at: srb@ asidaznorth.org.

Be sure to stay connected with ASID and the Chapter via:

Chapter website: www.asidaznorth.org

national website: www.asid.org

Chapter Facebook Page: www.facebook.com/groups/99262973020/

Chapter Linkedin group: www.linkedin.com/groups/ASID-Arizona-North-Chapter

MESA COMMUNITy COLLEgE (MCC)

New program director Cherise “CJ” Robb redesigned the classroom with new technology, furniture, and materials. Next up is the resource library, which will be a collaboration of faculty and students.

PHOENIx COLLEgE

The Phoenix College Interior Design Club, including six ASID students, and Ken Roberts, FASID, Phoenix College Program Director, is gearing up for a revitalization project of the interior spaces of Toby House, a residential counseling and mental health treatment center in downtown Phoenix.

SCOTTDALE COMMUNITy COLLEgE (SCC)

T-shirts and totes imprinted with a design by ASID Student Chapter Board member, Arik Spaulding, Student ASID were produced and sold throughout the Fall Semester as a fund-raiser. Board members proudly wore the shirts at school events.

On October 9th at Facings of America, the Chapter hosted a “Stage Off” competition where the students submitted a before and after photo of any space they created, large or small. Elise Young, Student ASID won with her dramatic bedroom transformation. It was the largest Stage Off turn out yet!

October 17th, Lindsay Schultz, ASID spoke at a luncheon at the SCC Artichoke Grill. She shared how she works as a residential designer and gave us presentation tips.

Also on October 17th, SCC was one of several colleges that participated in the Top Golf Event sponsored by ASID Arizona North Chapter. It was a great way for students to meet ASID student members and bond over design.

A “Showroom Shuffle” was held on November 14th at the Scottsdale 68 Design District. Students visited John Brooks, Costello Childs, Dean Warren, and Floor Styles. Each showroom welcomed students and educated us on their products and lines. Floor Styles even hosted a student lunch.

“Change for Change” recently kicked off. Students donate spare change to raise funds to purchase clothes and toys for a Sudanese refugee family in need. Already our students have been generous.

CONgRATULATIONS gRADUATES!

SOURCE: WWW.ASID.OR g

ADvANCE

TO ALLIED MEMBERSHIP AND ADvANCE

yOUR CAREER

THERE ARE TWO WAyS TO ATTAIN ALLIED MEMBERSHIP — STUDENT ADvANCEMENT OR APPLyINg NEW. ASID student members may advance to allied membership upon graduation. Advancing is easy and comes with significant savings as an incentive for continuing membership with ASID!

ASID hopes your student membership has helped you forge a personal network of professional contacts that will help you advance your career. By becoming an allied member, you will stay connected to the largest network of interior design professionals.Your affiliation with ASID distinguishes you to the public, your potential client base, with a mark of qualification that sets you apart from the competition.

The success of ASID is proven by its vast membership of interior designers, from the brightest newcomers to the wisest pioneers. Through their membership in ASID, students, practitioners, educators and industry representatives comprise a community of people committed to interior design. Don’t miss out on the opportunity to extend those contacts - advance your membership today.

STUDENT

ADvANCEMENT

TO ALLIED MEMBERSHIP QUALIFICATIONS

STUDENT MEMBERS HAv E A window of twelve months from their graduation date to advance to allied membership. Both advancing students and new allied member applicants must submit their college transcripts verifying 40 semester hours or 60 quarter credit hours in interior design education from an accredited institution (university/college or technical school).

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