Desert Design Magazine Winter 2021

DESER

Creating Opportunities

2021 Design Excellence Awards (DEA)

Update your portfolio and elevate your brand visibility by getting published and soaring to new heights! Stand out by entering the 2021 Design Excellence Awards competition. AZ North chapter is now accepting submissions of your best work through 12 midnight on Sunday, May 2nd.

Dede Radford Retires

Congratulations Dede on a well-deserved retirement! As the Dunn-Edwards Design Service Professional for Arizona, Dede has been a “go-to” color expert for almost a quarter of a century. Dede, an Allied ASID member and ASID industry partner for over 23 years, has always been supportive of designers, industry partners and students. Thank you, Dede for all your hard work and dedication to the chapter.

Don’t Miss This Date!

New Year, New Projects, New Start

As we reflect on 2020, let go of old structures and ways of thinking. Begin 2021 with an open perspective that allows transformation and renewal so you can find the courage and resources to heal and rebuild.

Let’s create a better future for ourselves and for humanity. Take some time for yourself to nurture something you wish to bring into your life! A goal, an intention, a dream…anything you choose to give energy to and supercharge it. Remember, every day is a gift, and the quality of your life is a gift to yourself.

Let’s engage in meaningful activities. This year’s events will be more about quality versus quantity. In addition to education and development, we understand the importance of promoting ASID members to the public. Please be aware of two big events coming up for our chapter. The Design Excellence Award competition is now open! Participating is a great opportunity to showcase your fabulous design work and gain recognition from your peers, clients and potential clients. If you don’t play you can’t win! Orientation is on February18th. Registration is open for this Zoom event.

Our annual fundraiser, Interior Designer for Hire, opens February 1st. Volunteering your time to Interior Designer for Hire (IDFH) not only benefits the chapter but creates public awareness of your company. Every client visited as an IDFH representative designer is an opportunity to sign new business and benefit from referrals. If you are interested in volunteering or receiving information, please reach out to info@azn.asid.org.

In lieu of our annual holiday party, we gave back to our community by donating to five local charities. Our charity for 2021 is Stepping Stones of Hope, which provides comprehensive support-based programs, continuum of care and education to grieving children, teens, families, adults and communities. In addition, we submitted and received a donation of $5000 from the Joan C Ray Foundation directly to the charity for their support-based programs.

We also distributed $1,000 to each of these charities:

• Benevilla – an organization that benefits our senior citizens with urgent needs

• AZ Animal Welfare League - the oldest and largest no-kill shelter in Arizona

• Give to the Claus – a group that distributes toys, children’s clothing and packaged foods

• The Shoebox Ministry – an organization that collects and distributes personal hygiene kits to the homeless and working poor in the Greater Phoenix Area

In closing, let us learn from the lessons of 2020 to trust life’s intelligence and limitless creativity; to foster a resilient mindset as a way to master these lessons and build our future with confidence being open, flexible and adaptable; to remind us to rely on love, kindness and solidarity. I miss seeing all of you and hope to see you soon.

Wishing you a healthy and safe 2021 filled with love and laughter.

PADDY RASMUSSEN, Allied ASID Arizona North Chapter President

FEBRUARY

NCIDQ Virtual Study Group Every Monday 6:00 pm – 8:00pm

Thu, February 18th

Design Excellence Awards Kickoff & Orientation 6:00 pm – 8:00 pm

MARCH

NCIDQ Virtual Study Group Every Monday 6:00 pm – 8:00pm

Wed, March 3rd

ASID Monthly Virtual Roundtable Discussion 5:30 pm – 6:00 pm

Fri, March 12th

Industry Partner Virtual Donuts & Dialogue Drive Thru with Underfoot 8:00 am – 8:30 am

Thu, March 18th Chapter Meeting 6:00 pm – 8:00 pm

APRIL

NCIDQ Virtual Study Group Every Monday 6:00 pm – 8:00pm

Wed, April 3rd

ASID Monthly Virtual Roundtable Discussion 5:30 pm – 6:00 pm

Fri, April 9th

Industry Partner Virtual Donuts & Dialogue Drive Thru with Arizona Fireplaces 8:00 am – 8:30 am

2020 – 2021 BOARD OF DIRECTORS

President PADDY RASMUSSEN, Allied ASID president@azn.asid.org

Finance Director

SUJAYA REDDY, Allied ASID finance@azn.asid.org

Originally from Virginia, Paddy has lived in Phoenix since high school. She earned her Bachelor of Arts degree in Interior Design from The Art Institute. In 2016, Paddy founded New Beginnings, a company that helps people move forward after loss.

Sujaya worked in the information technology field prior to earning her degree in interior design at Mesa Community College. After working as an assistant designer for Pulte Homes, she began her own business working on remodeling projects.

Communications Director

JANET JACKSON, Allied ASID janet@azredo.com

Janet has worked in the construction and design industries for over thirty years. She has held management positions with prestigious homebuilders in the Valley. She has degrees in accounting and interior design and holds a CPA license with the state of Arizona. Currently, she is Director of Operations for Alliance Contracting.

Director at Large & Industry Partner Liaison

KRISTIN BATSCHE, Industry Partner Rep, Monterrey Tile at-large@azn.asid.org

Kristin’s background includes operating a national decorative metal tile company as well as managing two high-end plumbing and appliance showrooms in Scottsdale and Gilbert. She is currently Outside Sales for Monterrey Tile.

Chapter Administrator WARREN DAVIS, info@azn.asid.org

WELCOME WARREN!

Warren started as our new admin on Feb 1st after serving arts & cultural nonprofits in Chicago and Phoenix for over 20 years. Raised in Phoenix and with degrees from ASU and DePaul University, he is proud to support the Chapter following in the footsteps of his mother who was a past designer member.

Membership Director

CHRISTINE RHODES, Industry Partner Rep, Facings of America membership@azn.asid.org

Originally from southern California, Christine moved to Arizona while still a child. She studied marketing at Phoenix College and joined ASID as an industry partner rep in 2015. Christine is the Communications Coordinator for Facings of America.

Student Representative to the Board

MARWAH ASAD, Student ASID studentrep@azn.asid.org

Marwah is an amazing student. She has degrees in computer science, architectural technology and interior design. She is now a junior in the NAU Interior Design BS program. Marwah also works as a Design Consultant at Facings of America.

Chapter Administrator

DEB RITCHIE, info@azn.asid.org

Deb began her role as Chapter Administrator in 2013 having previously been the Director at Large/Industry Partner Liaison. Deb’s unwavering support of our membership has enabled our chapter to excel and thrive. We look forward to her next role as we transition to a new chapter administrator.

Original Cover Art created by JENN LOSSING, Allied ASID, owner of Artistic Abode Designs. This art piece was inspired by the Sherwin-Williams Colormix Encounter palette and reflects the connection of people and the stories and wisdom that came before us that help shape our future.

When

Complement your home with windows that provide exceptional durability, beauty and peace of mind. Pella’s proprietary, low-maintenance fiberglass is tested to withstand some of the harshest conditions, including extreme heat and sub-zero cold, damaging UV rays and seacoast environments.

Do you have NEWS to share?

PLEASE EMAIL TO info@azn.asid.org

Members in the News

• Congratulations to Bonnie Lewis, Allied ASID, for being awarded Gold for “Residential Under $100,000” in the 2020 Chrysalis Awards competition. She was also selected as a “2020 Innovator” by Kitchen & Bath Design News magazine. Great job!

• Kudos to Susan Solliday, ASID and Christina Dickinson, ASID for passing the NCIDQ test! Great accomplishment!

• Est Est, Inc had several features in Arizona Foothills magazine; a contemporary Desert Mountain home, a contemporary project, a Mediterranean style home in Silverleaf, and a luxury cabin in Jackson Hole, Wyoming. Their contemporary farmhouse in Gilbert, Arizona won a national 1st place award from American National Homebuilders Association. Congratulations to the Est Est, Inc team!

• Thoma-Holec Design’s senior living home in Surprise, Arizona won Silver NAHB’s 2021 Best of 55+ Housing Awards for Assisted Living or Special Needs Community! Congratulations!

• Tabitha Evans, Allied ASID accepted a position in Austin, Texas as Director of Architecture for Ryan Companies. Tabitha also wrote a book Becoming a Designer of Distinction which earned her a writeup in Phoenix Home & Garden magazine as well garnering national attention as one of the featured speakers at a national conference, “Design Influencers and Social Media Experts” in January 2021. Congratulations, Tabitha!

• Janet Jackson, Allied ASID, began as an adjunct instructor of Interior Materials at Scottsdale Community College in the fall of 2020. Classes are currently online with the hope of going back to in-person learning soon.

• Congratulations to Isabel Candelaria, Allied ASID; Nikka Bochniak, Allied ASID; Angelica Henry, ASID; Amy Klosterman, Allied ASID; Michelle Jefferson, ASID; Anita Lang, Allied ASID; Paige Lewis, Allied ASID and Claire Ownby, ASID for their beautiful designs in the Iconic Haus Design Showhouse. Go to www.iconiclife. com to take the virtual tour.

• Leann Fernald, Industry Partner Rep and Janet Jackson, Allied ASID, sit on the advisory board for the Eastern Valley Institute of Technology (EVIT), in Mesa. The board meets monthly to share programs and resources that benefit the interior design students.

ASID ARIZONA NORTH CHAPTER

P O Box 8190

Phoenix AZ 85066

602.569.8916

Info@azn.asid.org

www.azn.asid.org

COMMUNICATIONS DIRECTOR

JANET JACKSON, Allied ASID

Editorial Staff

EDITOR

PAIGE LEWIS, Allied ASID

ASSISTANT EDITOR

CINDY LEWTON, ASID

PROOFREADERS

JEWELL BLAIR, Allied ASID

MIRANDA GWILLIAM, Industry Partner Rep

JANET JACKSON, Allied ASID

DEB RITCHIE, Administrator

ART DIRECTOR

LINDA LONGMIRE

ADVERTISING SALES

RICK EMRICH, Marketing Rep for ASID Arizona North Chapter 602.540.9281

Desert Design Magazine is published by the Arizona North Chapter of the American Society of Interior Designers (ASID). Editorial content and the Desert Design Magazine title are controlled and owned by the Arizona North Chapter of ASID. Reproduction of this publication in whole or in part, in any form, is strictly prohibited without the written permission of the Arizona North Chapter of ASID. The Arizona North Chapter of ASID assumes no responsibility for the validity of advertisers’ claims or statements made in published items.

Submission information for next Desert Design issue

Submit Date: May 1, 2021

Submit to: communications@azn.asid.org

Topic: The Artist Within

The past year has been incredibly challenging for everyone. As we move into 2021, we are facing similar challenges but, as one of the most active ASID chapters in the nation, we are finding ways to make it work. And make it work, we are!!

We are continuing the Drive Thru Series until our membership feels more comfortable being in a group setting at chapter meetings. These Zoom presentations give us the opportunity to learn about our industry partners and their businesses from the comfort of our home or office. Join us as we present local and national guest speakers. Look for information about upcoming presentations in The Buzz!

OCT

RLAURIE E. CLARK

The Sherwin-Williams Company laurie.clark@sherwin.com

hythm is the secret to how the natural world stays in step. The same sense of balance applies to our personal sense of nature through how we live – and how we design. Fast and slow. Quiet and expressive. Virtual and physical. See it take shape in our forty trend colors, presented in four palettes designed to bring your own rendition of rhythm to beautiful life!

Sanctuary Palette

Nature’s ability to cultivate wellness and calm is more welcome than ever. The nurturing hues of this palette, including warm neutrals and natural tones, forge the connection between the modern built environment and the living world. Additionally, Sherwin-Williams Color of The Year: Urban Bronze SW 7048 lives in the Sanctuary Palette!

Encounter Palette

Layers of local character – rooted in culture and artisan craft – create an authentic sense of place. The rich but muted hues in this palette convey that heritage quality and the value of simple, meaningful experience.

Tapestry Palette

Exuberance meets restraint in today’s more curated take on maximalism. The vibrancy of this palette – including lavish pinks and green – finds inspiration in classicism, but with just a touch of cutting edge.

Continuum Palette

The optimism and imagination of mid-century modernists inspired designs that reached high into the sky and deep into the sea. This palette of white, charcoal and pops of color celebrates that spirit as it bounds fearlessly into the future.

SCAN ME

NOV

Kristina Bedoe, General Manager of Expressions, hosted the Kohler Drive Thru presentation. Kristina provided a short behind the scenes tour of the Expressions interactive plumbing, appliance and hardware showroom. Katie Baker, Senior Sales Manager of Kohler & Kallista, provided a high-energy introduction to the new innovations in kitchen and bath.

After sharing the history of Kohler, a privately held company that is familyowned and operated, she dove right into the focus on Smart Home technology which includes:

BATH

Verdera Voice Lighted Mirror is enabled with voice command through Alexa or Google Assist.You can even ask it what today’s weather will be while you’re brushing your teeth!

DTV+ (Digital Thermostatic Valve) with Kohler Konnect allows you to remotely control light, sound, and steam, all at the touch of a button.You can turn your shower on and off from your phone or smart speaker.

IN THE KOHLER KNOW Kohler Innovative Technology

Kohler Revolution 360 provides a swirling flush that will help keep your toilet bowl clean after each use and can even be paired with a special cleansing tank.

Cleansing seats are a growing trend and Kohler now has a bidet functioning seat.

The intelligent toilet has cleansing set technology incorporated including motion activated, multiple function remote control, sanitation system, heated seat, LED night light, deodorizer and a warm air dryer. There is also a new toilet that is 2” higher than comfort height. Perfect for older clients (or really tall people!).

KITCHEN

Kohler Konnect has voice connect to control your kitchen faucet through voice command. Need one cup of hot water? Just ask for it! It will even make sure you wash your hands for the full twenty seconds you’re supposed to!

New Response hands-free technology is now offered in several kitchen faucets. No more worry about touching your faucet with contaminated hands!

Katie noted continuing plumbing fixture trends include technology, simplified products for easy cleaning (eg: skirted toilet bowls and touch-free faucets), gold and black finishes, apron front sinks, and freestanding tubs.

For an opportunity to have your photos and company information featured on the Kohler website, incorporate the hashtag #kohlerideas within your social media posts.Your design might be featured on Kohler’s social media!!

DEC JAN

Eileen Burick, President & Creative Director of Burick Communcation Design, shared important marketing information, advice and resources in her December 2020 Drive Thru presentation. Turn to the feature article 2021 Marketing Trends: New Directions for Business Growth on page 25 for details to help create and execute your marketing strategy in 2021.

DESIGN FOR SOUND: An Introduction To Bang & Olufsen

CHRISTOPHER DEVINE Marketing Manager, Bang & Olufsen New York

KIMBERLEE WATT co-owner Watt Integration

Kimberlee Watt, co-owner of Watt Integration, in partnership with Christopher Devine, Marketing Manager of Bang & Olufsen, offered a visually impactful presentation of luxury audio visual electronics and the evolution of devices that transmit.

Bang & Olufsen, founded in Denmark, is the oldest continual operating audio-visual company in the world, having just celebrated their 95th anniversary. Their three brand pillars are: Beautiful Sound, Timeless Design and Unrivaled Craftsmanship. This innovative company embraces the Scandinavian values of ‘Form Follows Function’, and are known for their unique and progressive product design using natural organic materials authentically. They place the human experience at the center of technology.

In the mid 1950s, B&O began working with furniture designers to help develop their products so their electronics could become pieces of modern furniture. Later, they commissioned well-known, iconic industrial designers for product creation and design. Their belief is the connected home is a one-touch approach to full home automation.

Watt Integration provides one-stop shopping to all things electronic in the home. They offer a wide range of options for clients who are looking for home automation.

Roundtable

The Power of Staying Connected

Legend has it that the first roundtable idea started with King Arthur and his knights. The table was round suggesting equality, where no one person was above any other. Our Round Table Discussions do not require a suit of armor, however, we encourage your presence and participation. Our design community is experiencing and navigating tremendous changes in so many ways, which will probably continue throughout the year. The limitations to connect in person, at meetings, and events have disrupted our socializing as a community. We should stay connected not only for our mental health but because of our need for social interaction and knowledge sharing of topics that have impact.

Over the past three months, we have discussed the magnitude of staying connected in the global pandemic and our new normal of social distancing, the importance of nourishing ourselves moderated by Barbara Kaplan, Allied ASID; identifying and attracting your clients presented by Cindy Lewton, ASID; and the value of being NCIDQ certified with Susan Nicolson, ASID. Join us the first Wednesday of every month for 30 minutes to learn, discuss, collaborate, and support fellow designers, students, and industry partners. Round Table Discussions celebrate the power of staying connected in a world that has become disconnected in so many ways.

MONICA SULLIVAN, Allied ASID ASID North Round Table Discussions

Designer for Hire

Kick Start Your Business this Spring!

Join the Interior Designer For Hire (IDFH) team and take a new approach to building your business and growing profits in 2021! Our ASID Arizona North Chapter has been a pioneer in promoting this program that enables established designers and emerging professionals to garner new clients. This year we are offering both in-person and virtual consultation options for clients. Clients choose between a one- or two-hour consultations. The fees go back to ASID student scholarships and community outreach programs. Designers benefit by establishing a broader client base and clients with smaller budgets experience the advice of a professional.

Our chapter is one of the ten largest in the nation. We have achieved that distinction because of our volunteers who are dedicated to developing programs that benefit designers, students, industry partners and the community at large. Our continued success is dependent on current and future volunteers. It is wonderful to give back to this great organization that has helped many of us grow.

To learn more and volunteer, email the chapter administrator (info@azn.asid.org).

Chapter Community Project:

Community Effort Raises Awareness Supporting Veterans

With every beginning comes an end. When that end is achieved by many individuals coming together to give time and talent for the benefit of others, it becomes a celebration. A celebration of community. What began as the annual Student Charette project guided by Camille Self, Allied ASID, ended as the Chapter Community Project as a complete redesign of the James Walton Home, a rehabilitation center for Veterans working to overcome homelessness by recapturing their lives and dignity (JWH). Owned and operated by Project Veterans Pride, a 501(c)(3) organization (PVP), JWH is led and staffed by exmilitary; many of whom are graduates of PVP.

The Community Project was to transform haphazard and inefficient areas into comfortable and functional offices and homelike spaces. The project scope encompassed the reception areas, dining hall, community lounge, and management offices.

L to R: Deborah Binderman, Student ASID; Christeen Verchot, Rn, PhD, USAFNC LTC. (Retired), President-Project Veterans Pride, Executive Director-James Walton Home; Marwah Asad, Student ASID; Susan Solliday, ASID, past president-AZN chapter ASID; Fathima Rassha Rizwan, Student ASID; Paddy Rasmussen, Allied ASID-current president-AZN chapter ASID and Dede Radford, DunnEdwards Design Service Professional, Industry Partner

Although many businesses were reeling with the effects of COVID-19, personal hardships were set aside and the time and resources needed to effectuate this project were forthcoming from 24 outstanding local and national businesses: Thoma-Holec Design; these ASID Industry Partners: Atmosphere Commercial Interiors, Contract Millwork, Dunn Edwards, Facings of America, Inc., Fiber-Seal of Arizona, GE Appliances, Image Craft, Kravet Fabrics, Monterrey Tile Co., Salt Creek Furniture, Special Deliveries, The Shade Store, and these other local businesses and organizations: North Phoenix Lions Club Foundation, Olympic Hardwood Inc., Pacific Furniture, Phoenix Downtown Lions Club Foundation, Burch, Innovative-Accents, International Furnishings Design Association, Ja-Zy Interiors, LLC, JWH Electrical, Terra Stone, Tri-West, Ltd., US Industrial Fastener of Arizona, Walker Zanger Tile, and William Nevada Johnston Painting.

This community project was led by Susan Solliday, ASID, Past President 2019-2020, with the team of senior design students: Bahana Harake, Student ASID; Deborah Binderman, Student ASID; Fathima Rasha Rizwan, Student ASID; and Marwah Asad, Student ASID; and Chapter President Patricia Rasmussen, Allied ASID.

The 2021 Student Charette program will begin this spring. The Charette provides a practicum style environment for design students to prepare for the NCIDQ examination and receive recognition amongst their peers. All students in accredited Arizona interior design programs are invited to participate. The focus of the upcoming Charette and Community Project will be the Stepping Stones of Hope.

Mix & Mingle

Mix & Mingle showcases the Design Excellence Award Winners, the Tastemakers, by providing them the opportunity to discuss their vision and projects and bask in the public limelight! It was exciting to have our first live event since Covid began. We had seventeen award winners participate: Monica Tiffee, Camille Self, Sujaya Reddy, Mary Marsh, Cindy Lewton, Stephanie Larson, Cathy Kominsky, Anita Lang & her design assistant, Carly Klick, Angelica Henry, Adrienne Hart, Lisa Giacomino, Laura Eagan, Brian Cox, Sandy Black, and Jeffrey Bennett.

Our Industry Partner, Image Craft, printed the large format display boards for all of our participants. Even though it was a small group that attended, we all enjoyed each other’s company. It gave attendees a little more personal time with each awardwinning designer to ask questions and interact while still social distancing. William Buck Lewis (Bucky to his friends) was our special guest from New York. He did a great job photographing the events of the night.

A huge thank you to our Industry Partner and Diamond Sponsor, Alyshaan Fine Rugs who hosted the event. Our Media Partner, Modern Luxury, Lauren Sturman and Michael Zivyak catered gourmet boxed food by Benedict’s. It was fabulous! We toasted the award-winning designers with champagne splits, beer and wine and enjoyed the catered feast under the stars. We played it safe and had food and drinks outside while mixing and mingling at a social distance.

Thank you to all the volunteers who assisted with the event: Tabitha Stiebers, Kimberlee Watt, Eileen Burick and board members for their time and effort to make 2020 Mix & Mingle a success. So grateful to you all for your continued support of ASID Arizona North Chapter!

We all know how extraneous noise can affect how well you can hear, concentrate and communicate. Home offices, shared work places, public spaces...they all have sound levels that vary, and without proper acoustic buffers, it can be maddening. Image Craft offers a wide variety of visually appealing acoustic solutions; including art panels, wallcoverings, and ceiling baffles. Contact us today and let us show you how to control your acoustic levels with brilliant and beautiful solutions.

The

MINIMALIST COLLECTION

A streamlined design and precisely machined metals create a contemporary yet functional aesthetic. At Monogram, we are redefining the world of luxury appliances, one detail at a time.

Elevate Everything.

ASID Media Sponsor Spotlight

LAUREN STURMAN Group Publisher Modern Luxury Scottsdale & Modern Luxury Interiors Scottsdale

New Year, New Direction

As we say good riddance to 2020, we begin the new year with a new direction. After what was seemingly the most turbulent, unexpected year of our lifetimes, the clock struck midnight on December 31st, and we welcomed 2021 with open arms, (or, more likely, fist bumps).

One year ago, we were spending a lot more time out of our houses; eating in restaurants, shopping, attending concerts and galas, and walking around maskless. Since we’re not spending as much on outings and travel plans, funds have been freed up to transform our homes into their own retreats and do some of the work that may have been put off in the past.

The surge in new residential design business was a pleasant surprise in 2020 and, is undoubtedly something we will see growing in the months ahead as vaccines continue to get distributed. Taking the time to put together a strategic plan to help mitigate all the future unknowns is paramount in finding success. It might sound like a daunting task, but well worth the time and effort. As ASID’s media partner, my team and I at Modern Luxury are always available to help your brand remain visible to the consumers you most covet.

If I’ve learned anything this past year, it’s that change is inevitable. Whether in personal relationships or our careers, we all have had to adjust and embrace change in all facets of our life. I think it’s safe to say our year will likely take on many new directions as we navigate 2021. I look forward to greeting you with open arms (or at least a fist bump) in the very near future.

Spring 2021 NCIDQ Study Group Launched

We ended the 2020 NCIDQ Study Group with several of our chapter members sitting for the fall exams and receiving a round of personal successes. Amy Wenger, Allied ASID and Laura Pask, Allied ASID, passed their IDFX and IDPX Exams. Susan Solliday, ASID, Past President 2019-2020, and Christina Dickinson, ASID, received NCIDQ Certification with successful completion of all three exams. We are immensely proud of these women!

Study Group

So, why sit for the exam if Arizona does not require licensing? Personal satisfaction aside, putting oneself in a position of staying competitive with the many licensed designers pouring into the State of Arizona is just smart market positioning.

It’s important to understand study groups are not in lieu of taking time to read, learn, and study materials on your own. No, that’s on you. It does offer the opportunity to actively engage with the textbook material and codes on a different level and, of course, hearing different perspectives and stories from peers helps the information stick. However, accountability and moral support reign paramount and can often be the deciding factor in making it over your own personal finish line. The Spring 2021 Study Group meets on Monday through May 31 from 6:00 to 8:00 pm on Zoom and again in Fall 2021.

FURNISHINGS MART CONTRACT FURNISHINGS MART

CContract Furnishings Mart (CFM), founded in the Pacific Northwest, has provided contractors, designers and trade professionals with flooring, tile, carpet, cabinetry, and countertop materials since 1981. We grew from a single location with two salespeople in Portland to sixteen stores in Oregon and Washington and now, Arizona. CFM is excited to serve the Phoenix metro area out of our store in Chandler.

CFM is represented locally by manager, Steve Apodaca. Working in the flooring industry for ten years and management for twenty, Steve attributes his longevity and success to the meaningful relationships he has built. He believes quality customer service is the key to success. Steve, the CFM Chandler staff and all of us at CFM are eager to start cultivating relationships with you and your teams. We can refer your business to homeowners so, as we grow, your business grows right along with us! Reach out to Steve to schedule a personal tour of the showroom and learn more ways to earn money with CFM.

In our wholesale-only showroom, our salaried sales team will work with you and your customers to choose the best products, pass on savings to you, and store your various materials in one place at no charge until the job is ready to go. We look forward to becoming your trusted one-stop shop for all your material needs.

EMSER TILE EMSER TILE

MMichelle Osborne is an Outside Sales Representative in Trade for Emser Tile® in Scottsdale, Arizona. She was the first at Emser to take on this title and instrumental in its spread and success as a company-wide position.

In 2019, Michelle achieved Emser’s prestigious Presidents Club status and has been the key to driving many record-breaking months in Scottsdale. Her tenacity and determination drive results and her customers appreciate her hands-on approach, communication, and willingness to go above and beyond. With a keen eye on design and a unique ability to manage her book of business, she continues to go after and land big opportunities.

Emser Tile® is the largest privately held designer and marketer of tile and natural stone products in the United States. Our principle offering includes an extensive line of ceramic, porcelain, natural stone and decorative products to service the design and product needs of our customers. The company’s products are used extensively in new home construction, remodel applications as well as commercial projects including multi-family housing, hospitality, shopping centers, office buildings and educational facilities. For more information, visit us at www.emser.com.

IMAGE CRAFT IMAGE CRAFT

IImage Craft was founded by Doug Olson in 1979 as a custom black & white photo processing lab. Its origin was as a part-time business for supplemental income while working at a local camera store. Image Craft quickly grew from a one-man show working out of an apartment to a full-time operation growing steadily each year. By 1984, it had become a full-service commercial color lab serving professional photographers, marketing and ad agencies and designers in various fields. By 1999, Image Craft was the largest commercial photographic color lab in the southwest.

The photography industry started rapidly changing as digital imaging technology became more and more capable in the late 1990’s. Image Craft started changing, too and was an early adopter of these new technologies and moved forward into new digital and fabrication markets. Staying true to its photographic roots, Image Craft has always worked with discerning clients that value the color, accuracy and quality standards that help their projects stand apart from competitors.

Today, Image Craft offers a diverse range of printing, display and installation services for the creative professional. Limited edition photographic printing is still a passion, but it is now joined by a variety of artwork reproduction services such as canvas and metal printing, hand-embellished collectible artwork, acoustic printed interior solutions, custom wallpaper and printed wallcoverings. Image Craft works with architects, designers and graphics professionals to fabricate innovative and complete interior graphic solutions for themed and branded environments across the country.

HHaving joined the Sub-Zero, Wolf and Cove team almost two years ago, Kelly Dobbins has been able to develop relationships with local interior designers and cabinet shops throughout Arizona, Las Vegas, New Mexico and El Paso. Kelly looks forward to supporting the design community with exciting trainings centered around new products arriving in 2021. The Sub-Zero, Wolf and Cove Kitchen Design Contest is officially open. Claim your place as one of the industry’s best of the best! www.subzero-wolf.com/contest

At Sub-Zero, Wolf and Cove, we believe a life lived more deliciously starts with these three specialists. Sub-Zero, the food preservation specialist, continues to pioneer technology that keeps food fresher longer. Wolf, the cooking specialist, delivers control so precise delicious results are practically ensured. Cove, the cleaning specialist, guarantees spotlessly clean dishes and near-silent operation.

When it comes to performance, design, and customer care, Sub-Zero, Wolf and Cove are of one mind. They are built with premium-grade materials, tested to perform for decades, thoughtfully and beautifully designed, and backed by the dedication of a family-owned company. They strive to deliver not only a stunning, high-performing kitchen but extend an invitation to embrace every delicious moment of life. www.subzero-wolf.com

Watt Integration and Bang & Olufsen Watt Integration and Bang & Olufsen

Kimberlee Watt is a continuing ASID Industry Partner, entrepreneur, and co-owner of Watt Integration and Bang & Olufsen Scottsdale. She shares her passion for technology and smart living solutions while actively expressing the importance of audiovideo integration and automation to the design community.

In today’s residential market, there is an expectation of technology and automation. It could be lighting control, whole-home music, voice-control, or a reliable network for all of our virtual needs. Kimberlee notes, “Our industry is no longer determined by the size of your TV and how loud you can crank your speakers. Clients expect to participate in life-style functions of their audio-video integration and home automation decisions. These selections should be part of the design planning process. My continued goal is to merge the relationship gaps between integrator and designers for a seamless client experience.”

As the Bang & Olufsen Scottsdale showroom owner, Kimberlee understands the concept of design-conscience audio-video solutions. B&O’s history has roots in the design community and is known for their iconic designs, true quality craftsmanship, and immersive sound. Kimberlee invites all design professionals to visit her showroom in Scottsdale.

Underfoot Underfoot

Established in 2006 by owners Shelly and Gary Lester, Underfoot is known as the Southwest’s preeminent ‘to the trade’ flooring showroom. The team includes partner, Stan Upiter and manager, Deanna Mielke. Underfoot is a sought-after design source for sophisticated area rugs, carpet, wood flooring, tile and wall surfaces. We are dedicated to finding the most current and innovative products and proudly display them in our showroom. The owners and staff have well over one hundred years of notable experience in the industry who know their way around the vast product lines. Need an oversized rug or a custom wood floor? We bring those flooring solutions to you with legendary service. We are located in the Scottsdale Airpark, so please stop in with your clients and be wowed! We have just been honored by Sources for Design magazine as Product Icons, and as soon as you step into our showroom, you will know why we have been bestowed with this esteemed award. You would have to fly to New York City or Los Angeles to find a better selection.

Monterrey Tile Scholarships

In December 2020, Monterrey Tile generously provided ten Interior Design scholarships through ASID. The program began in 2019 as a way to support the industry. Qualifying students must be currently enrolled with an Interior Design major in an Arizona college or university, be members of ASID and submit a written application. Ten Arizona students were chosen, and each received $500. Congratulations!

• Ashley Adams

• Anna Bice

• Megan Edmondo

• Keri Ellen Filsinger

• Lauryn Nelson

• Madison McNeal

• Diane Ortega

• Lauren Richards

• Melissa Sadowski

• Chrisanne Tirres

INDUSTRY PARTNER MEMBERS STUDENT MEMBERS

NEW

Artistic Alloys & Design, LLC

Scott Lazar (480) 941-2611

www.artisticalloys.com

artisticalliys@yahoo.com

Custom Metal Fabrication; Welding; Decorative Details Local

Ceramigraphics

Angus Flynn (480) 772-9381

www.Ceramigraphics.com

Angus@Ceramigraphics.com

Art, Tile, Interior/Exterior Local

Contract Furnishings Mart (New Sponsor)

Steve Apodaca (602) 563-8101

www.cfmfloors.com

steve.apodaca@cfmfloors.com

Carpets/Rugs, Flooring, Tile Local

Hinkson Company, LLC

Shannon Hinkson (480) 628-2416

www.hinksonco.com

Shannon@HinksonCo.com

Commercial Realty Regional

Kohler Signature Store by

Hughes Supply

Abigail Mallett (480) 397-2021 www.hajoca.com/professionals

Rebecca.Yarborough@ hajoca.com

Plumbing/Fixtures Local

Our House Designs, LLC

Mari Mack (970) 819-0729

www.ourhousedesigns.com

mari.ssimerson@gmail.com

Furniture, Fabrics, Upholstery Regional

Serena & Lily, Inc

Jane Stier (866) 971-1016

www.serenaandlily.com

jane.stier@serenaandlily.com

Furniture, Lighting, Accessories National

Solstice Stone

Nicole Burke www.solsticestone.com

nburke@solsticestone.com

Marble, Stone, Granite/ Tile, Flooring Local

Studio 41

Sara Wolf (480) 999-1575

www.shopstudio41.com

swolf@shopstudio41.com

Plumbing/Fixtures Local

True Residential

Cortney Winger (801) 870-7937

www.truemfg.com

cwinger@truemfg.com Appliances National member

NEW ADVANCEMENT

• Jennifer J. Mayster, ASID

• Patsy A. Shaffer, ASID

• Stacy McCannon, Allied ASID

• Camryn G Norman, Allied ASID

• JoEllen Sessa, Allied ASID

• Lynda Kay Sterna, Allied ASID

• Kimberly K Bradsky, Student ASID

• Amy Bunker, Student ASID

• Kelley Anne Carter, Student ASID

• Sara Faeq, Student ASID

• Olivia Faith Green, Student ASID

• Hiba Thaier Kadouri, Student ASID

• Shandiin Lake, Student ASID

• Madison A Menke, Student ASID

• Chrystal Cynthia Montoya, Student ASID

• Raneem Mujahed, Student ASID

• Lauryn Michelle Nelson, Student ASID

• Patty Ortega, Student ASID

• Gretchen Pace, Student ASID

• Taylor Pope, Student ASID

• Lauren Elizabeth Richards, Student ASID

• Brittney SantamariaHenley, Student ASID

• Melinda Solomon, Student ASID

• Alicia Tokoph, Student ASID

• Amber Tornabene, Student ASID

• Amanda J. Ahlman, Allied ASID

• Leslie Arriaga, Allied ASID

• Olga G Boyes, Allied ASID

• Jennifer Braudt, Allied ASID

• Susan Clay, Allied ASID

• Taraneh Darvish, Allied ASID

• Glenda Evers, Allied ASID

• Gwendolyn M Konves, Allied ASID

• Jamie Jean Korus, Allied ASID

• Sheriece Lyman, Allied ASID

• Dena Webster Mills, Allied ASID

• Kara Leanne Moncada, Allied ASID

• Stephen Tyler Petrie, Allied ASID

• Chey Rivera, Allied ASID

• Rocio Rodriguez, Allied ASID

• Samantha Sadowy, Allied ASID

• Danielle Schomburger, Allied ASID

• Elise Moon Thompson, Allied ASID

• Anastasia Tsokas, Allied ASID

• Sedona Wilson, Allied ASID

• Christina Dickinson, ASID

• Susan Solliday, ASID

hen faced with challenges and uncertainty as experienced this past year, it is often difficult to focus on a future. So many questions, so many roadblocks, so many options. It is our resilience, talent, and experience that enables us to create opportunities through decisiveness and action.

We are deeply grateful for your engagement and commitment to the health of our chapter and the well being of our community. We hope this issue provides inspiration and resources for your strategic planning and business development into 2021. Thank you to all who have generously contributed their time and talent.

Rearview Mirror

It would be an understatement to say that many of us were eager to say good-bye to 2020 and hastily usher in a new year with a quiet sense of hope. It was, without question, one of the most arduous years any of us have faced in our lifetime - shattered assumptions, re-calibrating our expectations and reframing what we would adopt as our way of life, as we met wave after wave of challenges as 2020 presented them. It was brutal, that much we know.

What may not have been apparent, as we forged ahead into the unknown, was our collective resilience. While we might not have chosen the circumstance or been prepared for them, we responded with agility and lightning speed adaptation. It was most certainly terrifying, but it was also momentous for all the rapid development it has brought about, much of which holds promise of a brighter future.

As we reflect on a year of great turmoil, we can claim victories in areas of the industry previously thought to be in the distant future. Never before has there been such a global effort by competing pharma to come together in an effort to produce an effective vaccine to combat the COVID -19 Virus. An expeditious and remarkable accomplishment as vaccines are now being deployed worldwide less than a year from the time we understood we were facing a pandemic. We experienced international environmental recovery with all major cities seeing unprecedented declines in emissions and carbon monoxide levels. This prompted governments and businesses to reaffirm their commitment to sustainable initiatives. The slowing of human activity created opportunity for wildlife population recoveries across the globe. Telemedicine and Online Learning became mainstream, narrowing the educational divide and provided Doctors and Teachers better tools to safely engage with patients and students across the economic and geographic plane, most notably underserved markets.

Business innovations and changing work environments saw radical yet wildly beneficial shifts. Supply chain vulnerabilities were exposed, and businesses responded quickly by sourcing products or production locally or adapting to manufacture in house. The office became the home office and while it presents a challenge to juggle responsibilities it has allowed for more autonomy, flexibility and potential free time. Skeptical employers were surprised and delighted to find productivity actually improved by 47%! A surge in personal development emerged as well with LinkdIn Learning and Skillshare experiencing a 300% and 400% increase in new user subscriptions and tutorial viewership respectively.

Embracing technology to stay connected has emerged as one of our most critical tools to stave off isolation. Once vilified for dividing us, technology has become our lifeline to friends and family in a time of social distancing. Zoom, Google Meets, Skype and Whatsapp are all means of doing business in an era where we cannot see one another in person, but these platforms have, more importantly, paved the way for us to remain what we are: social creatures. It allows us to connect with the ones we love and have quality, meaningful interactions even as we are carefully secluded.

As much as we all wished that 2020 and all of its tragedy would magically vanish on January 1st, we are all smarter than that - and frankly stronger as a result. As the new year unfolds, we realize what began last year is far from over, the difference is now we understand we have agency. Like any other struggle, you can dictate how you will live in the pandemic or you can let the pandemic dictate to you. In hardship we are often surprised to discover most of what we need is already within us. Looking back, I believe we proved this to be true and I believe it arms us for what lies ahead.Victor Frankle, holocaust survivor says it best, “between stimulus and response there is a space, in that space is the power to choose. In that choice lies our growth and or freedom”.

Leann Fernald Industry Partner Rep

Next Steps-Creating Your Path

Most of us have experienced a rollercoaster of change in our industry, the market, and our clientele throughout this past year. Many of us have faced extreme lows and uncertainty while others have seen record increases in business. Our industry was impacted in a much different way than the balance of industry across the nation.

With the ground shifting beneath us, we are digging deep for agility in finding our footing and new ways to do business. The ability to pivot has served many well. Limited accessibility, dwindling prospects, and halted in-person meetings forced us to turn to the virtual world to connect more than ever. Working online to specify materials, source products, collaborate, and prospect became critical to the survival of our businesses in 2020. It can be difficult to navigate the path to finding new business with so much uncertainty in our future. This is true of any year regardless of the level of confidence our consultants and resources have in their forecasting models. While there are no guarantees and no silver bullets, decisive action creates opportunity. Ours is a business of creative problem solving and continual self development is critical in fulfilling our responsibility to foster the health, safety and welfare of our clients.

Concepts to consider when strategic planning for a new year:

• Self reflection – What do you do best? To sell yourself, it is vital to know what you have to offer and how you can differentiate your talent.

• Pivot with the market - How are current market conditions affecting your business? With the nationwide shift to working from home, would offering virtual services retain and expand your client pool? Do you have the knowledge to provide the service and products your clients now need or is it time to take classes and develop new skills. Challenge yourself to think differently. Understand the new landscape and provide solutions to address the isolation we are all experiencing.

• Process improvement - Now that you know what you’re selling, take a hard look at your processes, goals and resources to determine areas of improvement. This is a time to formalize effective processes, develop a strong communication strategy, and create an environment of accountablity.

• Identify your target market – Once you know what you do best, define the charateristics of a potential client that needs what you have to offer. Focus your prospecting efforts, don’t spread your resources too thin.

• Reaching clients – How are you continuing to find business? Are you using the internet to its full potential? Give your website a fresher look with appropriate content to draw new views. Drive viewers to your website with a consistent social media presence. Utilize websites catering to your target client and providing opportunites to interact like Houzz and Pinterest. Give your business an identity by taking advantage of video posts, podcasts and blogs.

• Create mutually beneficial relationships – Networking and developing resources and relationships have shifted to a virtual setting. Have you given up on networking or do you continue to find new organizations and create opportunities? The symbiotic relationship between the interior designer and general contractor has proven more fruitful than ever for many companies. Seek to develop mutually beneficial business relationships that include the expertise of trusted showrooms and vendors who have proven their customer focus and commitment. Take advantage of your local resources.

Janet Jackson

Allied ASID Communications Director

We as entrepreneurs, designers, employees, educators, artists, and above all human beings, feel the need to connect. Our expertise is needed now more than ever in a time of crisis and insecurity to find healthy, safe solutions for the environment in which we live. Take this opportunity to gather knowledge and increase awareness; ask questions and don’t just accept status quo. Confidence is critical in delivering your messaging and showcasing your talent - you can make a difference. Thank you to those colleagues who have provided perspective and shared their experience in development of this content…Dennis Hoth - URBAN33 Sales & Marketing; Paula Quan – Bobier Sales Luxury Product Sales Manager; Joe Vannelli – Woodside Homes VP of Operations.

2021 Marketing Trends: New Directions For Business Growth

Burick Communication Design President & Creative Director, Eileen Burick, Industry Partner Rep, provided insightful strategic marketing information to online viewers of our December 2020 ASID Drive Thru Series. Eileen shared important business advice and online resources to help drive your business in 2021.

Eileen began her presentation by explaining that businesses in the interior design industry have benefitted from consumers focused on staying at home and sheltering in place. Current circumstances have created a strong desire for updating indoor and outdoor living areas, and it is up to you to be visible to consumers as their desires turn to action. With this in mind, a few of the things to think about when marketing your business: Is your brand attracting interest? Is your customer engaged? Are you providing solutions to your customers’ pain points?

We all know it is difficult to attract the attention of new clients, making it increasingly important to consider how you present your company to the public. Keep in mind how your logo, branding, website, and marketing materials make an immediate impression on prospects and customers. Professionally photographed spaces and product images have the power to communicate emotional messages much faster than words. Make sure your visual brand identity is used consistently. Consistency equals reliability and presents a professional image. Maintain a unique identity through your brand.

Make your website a robust resource for your buyers. Consumers are looking for answers for their questions and your website is your most important 24/7 marketing tool.Your website is your visual ambassador. Does your website contain a variety of content that is of interest to your buyers? Know your buyer - find out your customer’s pain points and provide content that addresses what they need.

Apply your budget for maximum impact of content marketing. Research articles that are of interest and post those (along with the source attribution), work with a ghost writer, or write your own content. Consumers are reading blogs across websites for current information and the number of content formats has exploded. Offer content that provides value. Content marketing attracts potential customers, keeps them engaged, and moves them along the sales funnel. Blogs, short articles, and posts outweigh all the other tactics.

Enhancing visibility:

• Consider showing the behind the scenes of your business. Showcase your brand’s unique personality and story and give your viewers an idea of who the employees are who create the places, spaces, and products they love.

• Video is a constantly dominating trend. 83% of the world’s internet traffic will be on video by 2022. Livestreaming and YouTube presence help you connect to your audience. 68% of YouTube viewers use those videos to make purchasing decisions.

• Google My Business is controlling how your business appears on search engines.

• Save time and effort by automating your social media posting with Hootsuite, Sprout Social, and Buffer.

• Set up email automation campaigns based on triggers like Mailchimp and Constant Contact.

• Set up a steady line of communication with customers that provides updated content using tools like Chatbox and Pop-ups. Consider implementing tools like Growth Funnel and Live Leads to develop interactivity.

• Voice Search is another recurring trend. 20% of mobile queries are done with voice search. Voice Search depends on a fast website and accurate business listings and tends to be full questions.

• Interactive content can include quizzes, take polls, shoppable social media posts, user generated content, and calculators.

Eileen recommends that you take advantage of industry trends shaping interior design marketing and create opportunities to supercharge and promote your business. You can thrive by addressing these marketing trends and incorporating them into your business.

Janet Jackson

ASID Communications Director

Allied

Alyshaan

Saeed Aslam

480-607-4955 saeed@alyshaan.com

MEDIA • SPONSOR

Modern Luxury Scottsdale/ Interiors

Lauren Sturman 209-642-3857 lsturman@modernluxury.com

GOLD

Arizona Tile

Roland Arnold 480-893-9393 rarnold@arizonatile.com

Ferguson

Nicole Levy 602 300 6407 nicole.levy@ferguson.com

Central Arizona Supply

Jeremy Smith 602 943-3488 jeremys@centralazsupply.com

Arizona Fireplaces

Andy Doucett 602 243-6423 adoucett@afdistributors.com

La-Z-Boy Home Furnishings

Jennifer Chandos 602 426-5292 chandosj@lazboyaz.com

CFM Floors

Steve Apodaca 602 563-8101 steve.apodaca@cfmfloors.com

Monogram

Deron Rensen 480 297-3552 deron.rensen@geappliances.com

SILVER

California Closets

Janet Hutchinson 623 434-8888 jhutchinson@calclosets.com

SILVER

Expressions Home Gallery

Kristina Bedoe

480 219-4442 Kdbedoe@morsco.com

Dacor

Ryan Gates 480 670-1658 ryan.gates@sea.samsung.com

Daltile

Denise Bowser 480 443-1057 denise.bowser@daltile.com

Premier Lighting

Ken Ross 480 699-3534 kenneth@shopppremier.com

Solstice Stone

Nicole Burke 480 493-2000 nburke@solsticestone.com

Emser Tile Bill Trocki 602 263-8453 billtrocki@emser.com

Image Craft

Christine Sterling 602 305-4814 csterling@imcraft.com

Interior Essentials

Johanna Kamenchuk 480 478-8612 johanna@interior-essentials.com

Estrella Cabinetry Laura Eagan 623 535-7655 Laura@estrellacabinetry.com

Monterrey Tile

Jeffrey Bennett 480 507-3356

jeffrey.b@monterreytile.com

Hunter Douglas

Kim Mergen 480 226-3147 kim.mergen@hunterdouglas.com

Pella Windows and Doors

Patricia Frisoni 480 344-3280 frisonipv@pellamw.com

Sub Zero Wolf

Kelly Dobbins 480-536-5631 kelly.dobbins@subzero.com

Our Sponsors are exclusively featured in the Desert Design magazine

RugWorx

Scott Gwilliam

602 350-4083

info@rugworx.com

Scottsdale Design District

Don Payne

480-421-0221 x206 donpayne@floorstyles.com

Villagio Tile & Stone

Doug Adamson

480 422-6700

doug@vtile.com

Student Charette 2021 –A Virtual Competion

Our March 2021 Student Charette Design competition will be virtual this year. Interior Design students throughout the valley will compete to create a design that benefits Stepping Stones of Hope; an organization focused on the support and aid for those grieving from the loss of a loved one.

Cash prizes: $300 to each 1st place team member and 2nd place receives $100 each. Watch your emails and social media for details.

Join the excitement and support our student members by volunteering to join our Charette panel of judges.

To volunteer, please email info@azn.asid.org or call 602-569-8916

Attending School During Covid…

The world is witnessing very unusual times nowadays and so am I. I started this semester with a motivated spirit as this is my graduation semester. However, converting my five in-person classes into online classes was not ideal. I am a mother of two, and one of the biggest challenges I have encountered was being at home trying to attend WebEx and Zoom meetings while trying to lock myself away from them! In addition, as an interior design student, the materials and tools provided in school are so valuable and irreplaceable when working on projects. Gratefully, my instructors were able to request free student access to most of the drafting and rendering software, so I didn’t have to purchase them. I am also saddened by the cancellation of the commencement ceremony as I’ve been waiting for this moment since I started school. I told my kids all about the student procession and how happy I was going to be with them there to support me. I am trying so hard not to let these disappointments affect my focus on my classes and just keep moving forward like everyone else!

While the pandemic brought challenges in my graduation process, I must also look for the positives. I am enrolled in five classes this semester at three different Maricopa campuses (Scottsdale, Phoenix, and Mesa) in order to accommodate a non-conflicted schedule. It would have been a huge inconvenience for me to drive from Glendale to these different destinations and spend most of my day in the car. The online solution made me avoid all of this and save time to work on my studies. I was also informed I needed to take a class at the last minute in order to transfer to the NAU program to get my bachelor’s degree. A sixth class! Had I not been quarantined the added class would have been impossible. The pandemic has made most of my instructors more understanding and flexible so self-paced management of my classes has taken off some of the deadline pressure for me.

While the pandemic has brought on a lot of obstacles and fears, what I have learned is we should always try to look for opportunities to grow and keep working on making our dreams come true.

MARWAH ASAD Student ASID Student Rep to the Board

Light for Hope 2020

The Interiors Student Alliance (a combination of ASID and IIDA members) of The Design School at Arizona State University hosted their annual Light for Hope fundraiser in October 2020. The online event featured a silent auction of original light fixtures designed, crafted and donated by students and professionals. All proceeds benefit Free Arts for abused Children of Arizona.

Free Arts uses the healing powers of the arts to help abused and homeless children build resiliency and learn to trust and heal. All the children in the Free Arts programs have experienced family trauma, homelessness or violence. To begin healing, they need services including mentoring, a caring community and an opportunity to learn new skills and express themselves.

Emerging Professional

The Emerging Professional meeting held on Thursday, January 14, 2021, kick started this year’s first of four meetings. We had a wonderful panel of speakers who helped our student and new designers begin to navigate the new year. Our first speaker, Jennifer Biffer, NCIDQ, has over twenty years of experience in the industry, having transformed countless properties in the United States and abroad. Jennifer is NCIDQ certified and is also a realtor with Launch. Jennifer spoke about clients, projects & profit evaluation and the key details on how to vet your clients before saying yes to a project.

Camille Self, Allied ASID, is a former Arizona North Chapter board member and has participated with the Interior Designer for Hire (ID4H) program for the last three years, converting many of those ID4H “appointments” into “clients”. She has won several Design Excellence Awards in the Emerging Professional category since starting her business in 2016. Camille spoke about the benefits, “do’s and don’ts” of volunteering and growing one’s clientele while being an active participant with Interior Designer for Hire (ID4H). She also discussed key points regarding virtual meeting etiquette.

We closed this event with a panel discussion hosted by Janet Jackson, Allied ASID. Janet is the Communications Director and a past president of the Arizona North Chapter. She is the Director of Operations for Alliance Contracting. Janet is also an adjunct instructor for Scottsdale Community College, teaching the Interior Materials classes, and sits on the Board of Advisors for EVIT (the Eastern Valley Institute of Technology). The panel discussion covered the benefits of volunteering for ASID and the Interior Designer for Hire program that begins in February and runs through April each year.

The panelists included: Debra May Himes, ASID (past president of the Arizona North Chapter who has won a number of awards and accolades during her more than thirty-year career), Susan Solliday, ASID (past president of the Arizona North Chapter and board member) and Marwah Asad, Student ASID (current Student Representative to the board). The information provided by the panelists, with varying degrees of experience, was insightful. Volunteering for ASID was likened to receiving free on-the-job training. Each panelist felt they got so much back by being part of an organization, both in terms of business, leads and contacts, and most importantly creating long-lasting relationships. Being actively involved helped these designers reach out to both industry partners and colleagues who are more than willing to help or provide guidance. Some grew from volunteer to board member to being president of the chapter – a wonderful record of volunteerism and accomplishment.

If you are interested in participating in the Interior Designer for Hire (ID4H) program or would like to volunteer as board member, chair a committee, or mentor, please reach out to info@azn.asid.org. We thank our members for their continued support of our chapter.

A‐1 Garage Door / Door 48

Luke Martin (602) 786‐7078

LMartin@a1garage.com

3254 E. Broadway Rd Phoenix AZ 85040

Local Member

Alyshaan Fine Rugs

Saeed Aslam

(480) 607‐4955

alyshaanaz@gmail.com

15125 N Hayden Rd Ste 110 Scottsdale AZ 85260‐2548

Local Member Sponsor

American Western Distribution

Richard Logan

(602) 272‐6016

rick@awdaz.com 1511 S 47th Ave Ste 400 Phoenix AZ 85043‐6113

National Member

Agave Development Group LLC

David Smith (480) 671‐6555

agavegroup@msn.com

17831 E Appaloosa Dr Queen Creek AZ 85142‐4528

Local Member

American Leather

Regan Paluch (720) 320‐5005

regan@reganpaluch.com

National Member

Antique Drapery Rod Co., Inc.

Jaclyn Carignan (214) 653‐1733

jcarigan@antiquedraperyrod.com

National Member

Ardy's Gallery of Window Coverings

Kelli Enriquez (602) 276‐2232

kelli@ardysgallery.com

3422 E Atlanta Ave Ste 103

Phoenix AZ 85040‐2826

Local Member

Arizona Fireplaces

Jackie Carro

(602) 343‐1000 marketing@arizonafireplaces.com

3435 E Atlanta Ave

Phoenix AZ 85040‐2846

Local Member Sponsor

Arizona Tile, LLC

Lia Flores

(480) 991‐3066

lflores@arizonatile.com

14700 N Hayden Rd

Scottsdale AZ 85260‐3465

National Member Sponsor

Arhaus Furniture

Linde Perelli

(480) 789‐3549

LPERRELLI@ARHAUS.com 4221 N 20TH St Apt 7 Phoenix AZ 85016‐5452

National Member

Arizona Tile

Meghan Wise (480) 893‐9393 mwise@arizonatile.com 8829 S Priest Dr Tempe AZ 85284‐1905

Local Member Sponsor

Arizona Tile

Renee Pomatto (480) 991‐3066

rpomatto@arizonatile.com 14700 N Hayden Rd

Scottsdale AZ 85260‐3465

National Member Sponsor

Arizona Tile, LLC

Roland Arnold

(480) 991‐3066

rarnold@arizonatile.com

8829 S Priest Dr Tempe AZ 85284‐1905

National Member Sponsor

Arizona Tile, LLC

Arden Mullins

(480) 893‐9393 amullins@arizonatile.com

8829 S Priest Dr

Tempe AZ 85284‐1905

National Member Sponsor

Armstrong Ceiling Solutions

Robert Trimble

(480) 985‐9087

rgtrimble@armstrong.com

2733 N Power Rd Ste 102 PMB 422 Mesa AZ 85215‐1683

National Member

Arizona Tile, LLC

David Cobos (480) 893‐9393 dcobos@arizonatile.com

8829 S Priest Dr Tempe AZ 85284‐1905

National Member Sponsor

Arizona Wholesale Supply Co.

Kent Greenhalgh

(480) 596‐0092 kgreenhalgh@awsco.com 8829 S Prie Tempe AZ 85284‐1905

National Member

Arteriors Home

Laura Seely (801) 232‐3551

National Member

Arteriors Home

Brian Whitely

(602) 432‐5668

brian@urbandeserthome.com

National Member

Asian Trade Rug Company

Tomas Almaazen

(520) 4326‐7828

2623 N Campbell Ave Tucson AZ 85719‐3105

Local Member

Bang & Olufsen America

Kimberlee Watt

(480) 515‐9288

kimberlee@wattintegration.com

7001 N Scottsdale Rd Ste 124

Scottsdale AZ 85253‐3660

Local Member

Artistic Alloys & Design

Scott Lazar

(480) 941‐2611

artisticalloys@yahoo.com

7145 E Earll Dr Sre 112 Scottsdale AZ 85251‐6365

Local Member

Azadi Fine Rugs

David Neishabori

(480) 483‐4600

david@azadifinerugs.com

7001 N Scottsdale Rd Ste 124

Scottsdale AZ 85253‐3660

Local Member

Barbara's Picks

Barbara Kaplan (480) 988‐5088

barbara@barbaraspicks.com

10810 N Tatum Blvd Ste 102 Phoenix AZ 85028‐6056

Local Member

Bellacor

Stacy Finley

(651) 294‐2547

sfinley@bellacor.com

National Member

Brown Jordan

Dana Dray

(480)322‐4957

ddray@brownjordan.com 5 Marconi

Irving CA 92616‐2511

National Member

BSH Home Appliances

Juanita Galliford

(949) 220‐4340

Juanita.galliford@bshg.com 17911 Von Karmen Ave Ste 100

Irvine CA 92614

National Member

Brown Jordan

Kimberly Sedgwick (480) 998‐1142 ksedgwick@brownjordan.com 15345 N Scottsdale Rd Ste K180‐190 Scottsdale AZ 85254

National Member

Brown Jordan Outdoor Kitchens

Peter Ross (916) 997‐9604 peter@hearthpatiosales.com

National Member

Buffalo Collection

Michael Levenberg (480) 946‐3903

sales@buffalocollection.com 7044 E 5th Ave Scottsdale AZ 85251‐3216

Local Member

Burick Communications Design

Eileen Burick

(602) 866‐3305

info@burick

17907 E Slide Rock Dr Rio Verde AZ 85263‐5339

Local Member

Cabinet & Stone LLC.

Tony Thomas

(480) 588‐2213

tonyt@cabinetandstone.com

8340 E Raintree Dr Bldg D7

Scottsdale AZ 85260‐2540

Local Member

California Closets

Aaron Pieratt

(623) 434‐8888

apieratt@calclosets.com

2043 W. Lone Cactus Drive Phoenix AZ 85027

National Member Sponsor

C.A.I. Designs

Dana Bryant (480) 565‐3775

danab@caidesigns.net

2716 N 68th St Ste 4

Scottsdale AZ 85257‐1207

Local Member

California Closets

Janet Hutchinson (623) 434‐8888

jhutchinson@calclosets.com

2043 W. Lone Cactus Drive

Phoenix AZ 85027

National Member Sponsor

Cambria

Emily Maduros (480) 579‐4492

Emily.Maduros@CambriaUSA.com

National Member

Candelaria Design Associates

Evelyn Jung

(602) 604‐2001

evelyn@candelariadesign.com

6900 E Camelback Rd Ste 400

Scottsdale AZ 85251‐2441

Local Member

Castelle

Gary Moretti (303)550‐9186 gsmcol@msn.com 2240 N Clay St Unit 311 Denver CO 80211‐5192

Local Member

Central Arizona Supply

Jeremy Smith

(480) 834‐5817

jeremys@centralazsupply.com 4750 N 16th St

Phoenix AZ 85016‐4604

Local Member Sponsor

Central Arizona Supply

Paul Panitch (480) 834‐5817 paulp@centralazsupply.com 208 S Country Club Dr Mesa AZ 85210‐1248

Regional Member Sponsor

Century Furniture

Lisa Quintalino

(480) 362‐1832

LQuintalino@centuryfurniture.com 2708 N 68th St

Scottsdale AZ 85257‐1209

Regional Member

Ceramigraphics

Angus Flynn (480) 772‐9381 angus@ceramigraphics.com 3525 E Roeser Rd Phoenix AZ 85040

Local Member

Ceramigraphics

Linda Goldojarb

(480) 447‐7746

linda@ceramigraphics.com

3725 E Roeser Rd Ste 19 Phoenix AZ 85040‐3913

Local Member

Circa Lighting

Cecillia Carson

(480) 606‐5601

ccarson@circalighting.com

4201 N Marshall Way Scottsdale AZ 8525

National Member

Classic Millworks, LLC

Marilyn Zembsch

(602) 696‐3620

marilyn@cmillworks.com

2122 W Lone Cactus Dr #7 Phoenix AZ 85027‐2650

Local Member

CeTerra Accents & Interiors

Katherine Mueller (480) 596‐0059

ceterra.interiors@gmail.com 15125 N Hayden Rd Scottsdale AZ 85260

Local Member

Clare Frame & Art

Michael Clare (480) 970‐8400 clareframeart@gmail.com 2916 N 68th St

Scottsdale AZ 85251‐6803

Local Member

Closet Factory

Becky Sharpe (480) 998‐2070

Becky.sharpe@closetfactory.com 14425 N 79th St Ste H

Scottsdale AZ 85260‐6995

National Member

Closet Factory

Pam Silkey

(480) 998‐2070

14425 N 79th St Ste H Scottsdale AZ 85260‐6995

National Member

Contract Furnishings Mart

Steve Apodaca

(602) 563‐8101

steve.apodaca@cfmfloors.com 3150 N San Marcos Pl Chandler AZ 85225

Regional Member Sponsor

Copenhagen Imports, Inc.

Lars Hansen

(602) 266‐8060

lars@copenhagenliving.com 1701 E Camelback Rd

Phoenix AZ 85016‐4022

Regional Member

Clyde Hardware Co., Inc

Sarah Hildebrandt (602) 264‐2106

sarah@clydehardware.com

4808 N 15th St

Phoenix AZ 85014‐3725

Local Member

Contract Millwork

Shana Pena (602) 304‐1000

spena@contractmillwork.com 4800 S 36th St

Phoenix AZ 85040‐2905

Local Member

Craig Billiards

Craig Connelly (480) 907‐7600

Craigbillards@gmail.com

15516 N Greeway‐Hayden Loop Ste 400

Scottsdale AZ 85260‐1867

Local Member

Crate & Barrel

Liz Schulte

(319) 519‐9929

lschulte@crateandbarrel.com

1250 Techny Rd

Northbrook IL 60062

National Member

Cullum Homes, Inc.

Maria Castanon

(480) 949‐2700

maria@cullumhomes.com

14746 N 78th Way

Scottsdale AZ 85260‐2969

Regional Member

Currey &

Company

Randy Gould

(602) 315‐0565

PO Box 62403

Phoenix AZ 85082‐2403

Cullum Homes, Inc.

Kim Cullum

(480) 949‐2700

kim@cullumhomes.com

14746 N 78th Way

Scottsdale AZ 85260‐2969

Regional Member

Cullum Homes, Inc

Suzanne Colins (480) 949‐2700 suzanne@cullumhomes.com

14746 N 78th Way

Scottsdale AZ 85260‐2969

Regional Member

National Member Dacor

Ryan Gates

(480) 670‐1658

Ryan.gates@sea.samsung.com

National Member Sponsor

Daltile Corporation

Diana Lubic

(480) 443‐1057

Diana.lubic@daltile.com

15550 N 84th St Ste 101

Scottsdale AZ 85260‐1836

National Member Sponsor

Daltile Corporation

Denise Bowser

(480) 241‐3195

Denise.bowser@daltile.com

2040 W. Rio Salado Parkway

Tempe AZ 85281

National Member Sponsor

Daltile Corporation

Tracey Schwartz

(520) 425‐6233

tracey.schwartz@daltile.com

125 N Mount Vernon Ave

Prescott AZ 86301‐3209

National Member Sponsor

Daltile Corporation

Sy Romero Ochoa (480) 434‐1057

Sy.romero@daltile.com

15550 N 84th St Ste101

Scottsdale AZ 85260‐1836

National Member Sponsor

Daltile Corporation

Christine Collura (480) 241‐3195

Christine Collura@daltile.com

2040 W Rio Salido Parkway

Tempe AZ 85281

National Member Sponsor

Dave's Custom Millwork

Dave Perrin (623) 465‐8866

Mperrin4@gmail.com 45023 N 7th St

New River AZ 85097‐7333

Delos Rugs

Tami Kondravy

(610) 462‐5348

tamikondravy@yahoo.com

37154 W Leonessa Ave

Maricopa AZ 85138

Delta Faucet Company

Christina Earle

(602) 228‐8964

christina@bobiersales.com

2125 E Jones Ave

Phoenix AZ 85040

National Member

Design Within Reach

Liza Harper

(480) 970‐8800

lharper@dwr.com 14049 N Scottsdale Road Suite 180 Scottsdale AZ 85254

National Member

Delta Faucet Company

Paula Quan (602) 304‐0001

paula@bobiersales.com 2125 E Jones Ave

Phoenix AZ 85040‐1470

National Member

Denise Suzuki ,Pacific West Furniture, Royal Mattress

Denise Suzuki (949) 786‐5527

denise@denisesuzuki.com

Local Member

Duchateau

Lori Coleman (602) 300‐1983

lcoleman@duchateau.com 4535 E Ramuda Dr Phoenix AZ 85050‐8519

Local Member

(602) 702‐7273

@dunnedwards.com

15630 N 50th St

Scottsdale AZ 85254‐1622

Regional Member

Elkay Manufacturing Company

Val Galvan

(480) 813‐1313

vgalvan@swmech.com

1440 W San Pedro St

Gilbert AZ 85233

National Member

Emser Tile

Michelle Osborne

(480) 285‐9716

MichelleOsborne@emser.com

15500 N Greenway Hayden Loop Ste 1

Scottsdale AZ 85260‐1203

National Member Sponsor

Edelman Leather

Cheryl McCarthy (310) 855‐9355 cherylm@edelmanleather.com

National Member

Emser Tile

Kathy Salazar (602) 263‐8453 kathysalazar@emser.com 2604 S 38th St

Phoenix AZ 85034‐7266

National Member Sponsor

Estrella Cabinetry & Design Center

Laura Eagan (623) 535‐7655

Laura@estrellacabinetry.com 14190 Van Buren St

Goodyear AZ 85395‐2543

Local Member Sponsor

Excel Dryer, Inc.

Jay Trapnell

(502) 407‐5573

4278 South Goodall Place Tuscon AZ 85730

National Member

Fabricut and S. Harris

Misty Trevino

(916) 804‐1550

misty.trevino@fabricut.com

8961 W Black Hill Rd

Peoria AZ 85383‐3782

National Member

Faux Finishes

Rich Kovacich

(480) 797‐4083

fauxfinishesinc@msn.com 6551 E Kohuana Pl

Cave Creek AZ 85331‐8696

Local Member

Expressions Home Gallery

Kristina Bedoe (949) 299‐6411 kdlbedoe@morsco.com 7550 E Greenway Rd Ste 110 Scottsdale AZ 85260‐1896

Local Member Sponsor

Facings of America

Christine Rhodes (480) 798‐5779 crhodes@facingsofamerica.com 4132 E Alan Ln

Phoenix AZ 85028‐4115

Local Member

Feizy Import & Export

Julie Rawlins (602) 377‐8030 rawlinsaz@gmail.com 10410 E Laurel Ln Scottsdale AZ 85259‐2941

National Member

Ferguson

Nicole Levy

(480) 444‐5000

nicole.levy@ferguson.com

3426 E Baseline Rd Ste 101‐103 Mesa AZ 85204

National Member Sponsor

Fiber Protector America

Chad Brownlow

(480) 237‐3537

info@polishedcleaners.com

16211 N Scottsdale Rd Ste A6‐218

Scottsdale AZ 85254‐1584

National Member

Fiesta Furnishings

Claudia Leclair

(480) 951‐3239

fiestaclaudia@aol.com 15320 N Hayden Rd

Scottsdale AZ 85260‐2513

Local Member

Ferguson

Lissa Steele (480) 444‐5003

lissa.steele@ferguson.com

3426 E Baseline Rd Ste 101‐103 Mesa AZ 85204

National Member Sponsor

Fiber‐Seal Systems

Nancy Nease (480) 519‐0121

NancyN@FiberSeal.com

National Member

Flexco

Anne Murrell 1401 E 6th St Tuscumbia AL 35674‐2919

Regional Member

Fully Loaded Deliveries

Chris Berg

(480) 307‐8077

chris@fullyloadeddeliveries.com

2400 W Union Hills Dr Ste 140

Phoenix AZ 85027‐5193

Local Member

Gensun

Bob Ryan

bobryanpatio@gmail.com

National Member

Helser Brothers, Inc

Camille Matthews

(480) 497‐8191

camille@helserbrothers.com

3294 N Nevada St Chandler AZ 85225‐1124

Regional Member

Genova•Detwiler

Meara Perrin (602) 368‐8582

meara@gdbuilt.com

Custom Builders

4650 E Thomas Rd Phoenix AZ 85018‐7710

Local Member

Gud Furniture Design

Angel Gudino (760) 799‐8241 gudfurnituredesign@gmail.com 81828 Via Parco Dr Indio CA 92203‐7713

Regional Member

Hinkley Lighting Factory

Jennifer Campo (602) 279‐6267

jennifer@hinkleys.net

4620 N Central Ave Phoenix AZ 85012‐1818

Regional Member

Hinkley Lighting Factory

Michael Jackson

(602) 279‐6267

michael@hinkleys.net

4620 N Central Ave

Phoenix AZ 85012‐1818

Regional Member

HL Design Build,

LLC

Richard Loope

(480) 415‐5281

rloope@Hldesignbuild.com

5070 N 40th St Ste 140

Phoenix AZ 85018‐2193

Local Member

House

Of Rohl

Wendy Asmus

(480) 213‐1129

Wendy.asmus@houseofrohl.com 3 Parker

Irving CA 92618‐1605

National Member

Hinkson Company, LLC

Shannon Hinkson (480) 628‐2416

Shannon@HicksonCo.com 5050 N Central Ave

Phoenix AZ 85012‐1818

Local Member

Hooker Furniture

Les Glaser (602) 321‐1962 lesg4@me.com 1524 W Orchid Ln Phoenix AZ 85021‐4340 National Member

Hudson Valley Lighting

Lori Del Secco (480) 290‐5511 ldelsecco@gmail.com 151 Airport Dr Wappingers Falls NY 12590‐6161

National Member

Hunter Douglas, Inc.

Katherine Wentz

(845) 664‐7000

katherine.wentz@hunterdouglas.com

517 E 77th St

New York NY 10075‐8810

Regional Member Sponsor

Hyde Park Interiors

Erik Humphrey

(480) 405‐6500

8924 E Pinnacle Peak Rd Ste G1

Scottsdale AZ 85255‐3618

Local Member

Image Craft/Viapagi

Christine Sterling

(602) 305‐4814

csterling@imcraft.com

3401 E Broadway Rd

Phoenix AZ 85040‐2864

Regional Member Sponsor

Hyde Park Fine Rugs

Brian Shanley (408) 477‐3200 20789 N Pima Rd # Jt‐140

Scottsdale AZ 85255‐7204

Local Member

Image Craft/Viapagi

Lisa Perkins (602) 206‐4141

lbperkins@cox.net 3401 E Broadway Rd Phoenix AZ 85040‐2864

Regional Member Sponsor

Imperial Wholesale Inc

Michael Imperial (480) 986‐6900

pmitchell@imperialwholesale.com

9602 E Main St Mesa AZ 85207‐8912

Local Member

Innovative Wine Cellars

Sandy Horwitz

(480) 538‐1288

sandy@winecellardesigns.biz

8340 E Raintree Dr Ste 89

Scottsdale AZ 85260‐2540

Local Member

Interior Define

Jen Schwendener

(323) 831‐3649

Jen@interiordefine.com

171 S La Brea Ave

Los Angeles CA 90036

National Member

International Market Centers

Lee Hershberg

(702) 599‐3064

lhershberg@imcenters.com

475 S. Grand Central Parkway Suite B1615

Las Vegas NV 89106

National Member

Inside/Out Showrooms, Inc.

Catherine Trevigne (480) 994‐1060

accounting@insideoutshowrooms.com

6812 E Thomas Rd

Scottsdale AZ 85251‐6914

Local Member

Interior Essentials

Laurent Bernard (480) 478‐8612 scottsdale@interior‐essentials.com 2720 N 68th St Ste 3

Scottsdale AZ 85257‐1203

Local Member Sponsor

Italian Design Concepts

Diana Richardson (480) 534‐3970

d@ItalianDconcepts.com 15125 N Hayden Rd Ste 119

Scottsdale AZ 85260‐2570

Local Member

Jaipur Living Inc.

Peggy Hicklin

peggyh@bassman‐blaine.com

3030 N. Hayden Rd. #29

Scottsdale AZ 85251

National Member

Karndean Design Flooring

Carrie Tull

(480)339‐9247

Carrie.tull@karndean.com

National Member

Kohler Signature Store by Hughes Supply

Abigail Mallett

(480) 397‐2021

Rebecca.Yarborough@hajoca.com 4513 N Scottsdale Rd Ste 116

Scottsdale AZ 85251‐7638

Local Member

JennAir

Vanessa Dahm (480) 356‐9122

vanessa_a_dahm@jennair.com 2740 E Quiet Hollow Ln Phoenix AZ 85024‐6227

Local Member Sponsor

Kohler Kitchen & Bath Americas

Katie Baker (480) 268‐1113 katie.baker@kohler.com

444 Highland Dr Kohler WI 53044‐1515

National Member

Kravet, Inc.

Ellen Bosco (800) 648‐5728

ellen.bosco@kravet.com 2728 N 68th St Ste 1 Scottsdale AZ 85257‐1213

National Member

Kravet, Inc.

Crystal Fritz

(480) 994‐3900

crystal.fritz@kravet.com 2728 N 68th St Ste 1 Scottsdale AZ 85257‐1213

National Member

La

‐

Z‐Boy Furniture Galleries

Jennifer Chandos (602) 426‐5292 chandosj@lazboyaz.com 4135 E Cotton Center Blvd

Phoenix AZ 85040‐8849

Local Member Sponsor

Lights Up Arizona! LLC

David Gill

(480) 600‐2504

david@lightsuparizona.com 4525 N 66th St Unit 90 Scottsdale AZ 85251‐1020

Local Member

Kravet, Inc.

Elliott Halem (818) 710‐9900 elliott.halem@kravet.com PO Box 9028

Calabasas CA 91372‐9028

National Member

Lexington Home Brands

John Rojas (480) 320‐8998 jrojas@lexington.com 1934 E Camelback Rd Ste 120 PMB 456

Phoenix AZ 85016‐4136

National Member

Logison Acoustic Network

Steve Williams (877) 799‐2644 swilliams@archoustics‐west.com 5722 Lonetree Blvd Rocklin CA 95765‐3734

National Member

Lunada Bay Tile

Emily Marris

(209) 298‐9025

emily@lunadabaytile.com 1661 240th St

Harbor City CA 90710‐1310

National Member

Madeli‐USA LLC

Emily Garcia

(305) 718‐8817

angelm@madeli.com

9710 NW 110th Ave Unit 1

Medley FL 33178‐2549

National Member

Michael Madley Furniture Design

Michael Moody (480) 490‐4922

hello@michaelmadley.com

7147 E Rancho Vista Dr B9

Scottsdale AZ 85251

Local Member

Lutron Electronics Co.

Kathryn Bertmaring (484) 294‐7455 kbertmaring@lutron.com PO Box 8363

Scottsdale AZ 85252‐8363 National Member

MAK Inspirations

Antoinette Kirwan (602) 481‐9269 Makinspirations@gmail.com 25934 N 84th Ln

Peoria AZ 85383‐3601 Local Member

Minted

Sarah Greenwood trade@minted.com 747 Front St FL 2 San Fraancisco CA 94111‐1917

National Member

Mitchell Gold + Bob Williams

Denica Herman

(480) 444‐5790

denica.herman@mgbwhome.com

7014 E Camelback Rd #1023 Scottsdale Fashion Square Scottsdale AZ 85251

National Member

Monogram Appliances

Deron Rensen

(480) 297‐3552

deron.rensen@geappliances.com 16026 N 52nd Pl Scottsdale AZ 85254

National Member Sponsor

Monterrey Tile Company

Jeffrey Bennett

(480) 507‐7966

jeffrey.b@monterreytile.com

225 W Baseline Rd Gilbert AZ 85233‐1014

Local Member Sponsor

Modern Luxury Scottsdale

Lauren Sturman (209) 642‐3857 info@azn.asid.org

7525 E 2nd St Ste 100 Scottsdale AZ 85251‐4575

Local Member Media Sponsor

Monogram Appliances

Jay Klosterman (480) 387‐9715

Jay.Klosterman@geappliances.com 11639 E Wethersfield Rd Scottsdale AZ 85259‐2623

National Member Sponsor

Moore and Giles

Lori Benninghoff (602) 295‐4859 lorib@lbinteriorconcepts.com 7106 N 18th St

Phoenix AZ 85016

National Member

Mortarr

Jen Levisen

(507) 668‐4098

Jen.levisen@mortarr.com

7291 N. Scottsdale Rd. No. 1012

Scottsdale AZ 85253

Regional Member

My Studio Desk LLC

Denise Peloquin

(480) 788‐2080

denise@mystudiodesk.com

1525 S. Higley Road #104

Gilbert AZ 85296

Local Member

Ornamentation

Leann Fernald

(480) 788‐6607

leann@ornamentationaz.com

115 S Weber Dr Ste 1

Chandler AZ 85226‐3208

Local Member

Mortarr

Lindsey Rogers

(507) 668‐4098

lindsey.rogers@mortarr.com

7291 N. Scottsdale Rd. No. 1012

Scottsdale AZ 85253

Regional Member

Old World Tile & Granite

Robbie Kern (480) 483‐0608 7301 E Redfield Rd Ste 1

Scottsdale AZ 85260‐3932

Local Member

Our House Designs

Mari Mack

(970) 819‐0729

Mari.ssimerson@gmail.com

2646 Riverside Dr

Steamboat Springs CO 80487

RegionalMember

Cleaning/MicroSeal

Paul Vitzthum

(602) 320‐1844

vitz102@cox.net

18861 N 62nd Ave

Glendale AZ 85308‐7628

Local Member

of Phoenix

Pella Windows & Doors Mountain West

Patricia Frisoni (480) 344‐3280 frisonipv@pellamw.com

120 E Corporate Pl Chandler AZ 85225‐1059

Local Member Sponsor

Pindler & Pindler, Inc.

Laurie Friedman

(480) 229‐4070

lfriedman@pindlercorp.com

Scottsdale Design District 2716 N 68th St, Ste 10 Scottsdale AZ 85257‐1216

Regional Member

ProSource of Phoenix

Rick Schildgen

(480) 420‐2553

rick@prosourcephoenix.com 4545 E Broadway Rd. Ste 200 Phoenix AZ 85040‐4827

Regional Member

Premier Lighting

Ken Ross (623) 907‐2669

Kenneth@shoppremier.com 15507 N Scottsdale Rd Ste 140 Scottsdale AZ 85254‐2167

Local Member Sponsor

PSI Window Coverings

Philip Igneri (480) 443‐0203 info@psiwindowcoverings.com 7255 E Adobe Dr Ste 110 Scottsdale AZ 85255‐4031

Local Member

Purity Kitchen and Bath Designs

Ann Gardner

(480) 404‐6994

sales@puritykitchenbath.com

2602 W Holly St

Phoenix AZ 85009‐2607

Local Member

Reeves Paperhanging, Inc

Dale Reeves

(480) 922‐5568

dale@reevespaperhanging.com

7650 E Redfield Rd Ste C1

Scottsdale AZ 85260‐6906

Local Member

Rug Worx

Scott Gwilliam

(602) 350‐4083

info@rugworx.com

3050 S Country Club Dr Ste 6 Mesa AZ 85210‐8342

Local Member Sponsor

QDI Stone Quarries Direct Intl

Lisa Rane

(602) 284‐9335

2633 N 24th Dr

Phoenix AZ 85009‐1809

Regional Member

Rug Treasurers

Nick Motlagh (480) 951‐4148 14405 N Scottsdale Rd Ste A

Scottsdale AZ 85254‐3492

Local Member

Salt Creek Furniture

Ed Cameron (623) 412‐4366

Brendae@saltcreekfurniture.com 14418 N Scottsdale Rd Ste 183

Scottsdale AZ 85254‐4084

Local Member

Samsung Electronics America

Dan Pease

(602) 402‐3878

d1.pease@sea.samsung.com 25449 N 40th Ln

Phoenix AZ 85083

National Member

Scottsdale Design District

Don Payne

(480) 421‐0221

donpayne@floorstyles.com

2708 N 68th St # 2732

Scottsdale AZ 85257‐1209

Local Member Sponsor

Sherwin‐Williams

Christopher Cook

(602) 220‐4964

christopher.t.cook@sherwin.com

2131 E Jackson St Phoenix AZ 85034‐2524

National Member

Samsung Electronics America

Darrin Dillavou

(602) 689‐4143

d.dillavou@sea.samsung.com

256 E. Liberty Ln

Gilbert AZ 85296

National Member

Serena & Lily, Inc

Jane Stier (866) 971‐1016

Jane.stier@serenaandlily.com

10 Liberty Ship Way Ste 350

Sausalito CA 94965‐3312

National Member

Sherwin‐Williams

Laurie Clark (602) 570‐7146

laurie.clark@sherwin.com 5127 E Toniko Dr Phoenix AZ 85044‐2815

National Member

Solstice Stone

Nicole Burke

(480) 493‐2000

nburke@solsticestone.com

4502 E Virginia St

Mesa AZ 85215‐911

Local Member Sponsor

Steelcase Inc.

Jennifer Callahan

(602) 908‐9236

23246 N 20th St

Phoenix AZ 85024‐7596

National Member

Structures Cabinet and Design

Kate DeWald

(602) 647‐1265

kate@structurescabinet.com

2090 East University Drive #106

Tempe AZ 85281

Regional Member

Sonance

Bill Grover (949) 472‐6482

Morris‐Tait Assoc. 23342 Madero Ste E Mission Viejo CA 92691

National Member

Stile & Rail Design Studio

Eric Blair (480) 440‐3848

eblair@stileandraildesign.com

15475 N Greenway Hayden Loop Ste B14

Scottsdale AZ 85260‐1628

Local Member

Structures Cabinet and Design

Leyda McCurdy (480) 794‐1966

info@structurescabinet.com

2090 E University Dr Ste 106 Tempe AZ 85281‐4684

Regional Member

Studio 41

Sara Wolf

(480) 999‐1575

swolf@shopstudio41.com

15551 N. Greenway‐Hayden Loop A145

Scottsdale AZ 85260

Local Member

Sunbrella

Marcia Blake

(336) 586‐1220

mblake@glenraven.com

11104 N 110th Pl

Scottsdale AZ 85259‐3920

National Member

The Art Department

Terry Amerine

(480) 596‐9800

Terry@TheArtDeptAZ.com

7850 E Evans Rd Ste 106

Scottsdale AZ 85260‐6919

Local Member

Sub‐Zero/Wolf

Erin Johnson

(480) 222‐8224

erin.johnson@subzero.com

15570 North 83rd Way

Scottsdale AZ 85260

National Member Sponsor

Tabarka Studio

(480) 681‐7978

info@tabarkastudio.com 2716 N 68th St Ste 9

Scottsdale AZ 85257‐1207

Local Member

The Collector's House

Jamilyn Fournier

(480) 268‐9292

jamilyn@thecollectorshouse.biz 8787 N Scottsdale Rd Ste 208

Scottsdale AZ 85253‐2328

Local Member

The Elegant Window

Karen Barnes

(480) 854‐3078

karen@elegantwindow.com

2764 E Claxton Ct

Gilbert AZ 85297‐7520

Local Member

The Tile Shop

Dustin Ollerhead

(623) 215‐1743

dustin.ollerhead@tileshop.com

3051 East Indian School Rd Phoenix AZ 85016

National Member

The Tile Shop

Jason D'Asto

(480) 214‐6135

097manager@tileshop.com

14000 N Hayden Rd Ste 105

Scottsdale AZ 85260‐5521

National Member

The Stone Collection

Joe Schreur

(972) 488‐5700

Jschreur@thestonecollection.com

4101 S 38th St

Phoenix AZ 85040‐2959

Regional Member

The Tile Shop

Samatha Wicker (480) 386‐5479

Samatha.Wicker@tileshop.com 14000 N Hayden Road Suite 105

Scottsdale AS 85260

National Member

Thingz Contemporary

Steve Fischer (480) 378‐0717

Steve@ThingzContemporary.com 15125 N Hayden Rd Ste 100

Scottsdale AZ 85260‐2566

Local Member

TOTO USA, Inc.

Paula Quan

(602) 304‐0001

paula@bobiersales.com

2125 E Jones Ave

Phoenix AZ 85040‐1470

National Member

Trade‐Wind Manufacturing

Mark Hallett

(602) 900‐8500

mhallett@t‐wusa.com

800 W Grant St

Phoenix AZ 85007‐3428

Local Member

Underfoot

Shelly Lester

(480) 222‐1120

info@underfootaz.com

7850 E Evans Rd Ste 101

Scottsdale AZ 85260‐6919

Local Member

TOTO USA, Inc.

Alex Oorin

aoorin@toto.com

National Member

True Residential

Cortney Winger (801) 807‐7937

cwinger@truemfg.com

25719 W Miami St

Buckeye AZ 85326‐2932

National Member

Villagio Tile

Doug Adamson (480) 477‐8800

doug@vtile.com

8340 E Raintree Dr

Scottsdale AZ 85260‐2540

Local Member Sponsor

Visionmakers Intl.

Kimberly Witgen

(480) 703‐1887

kimw@visionmakersintl.com 1850 N Higley Rd

Mesa AZ 85205‐3304

Local Member

Wendover Art Group

Stuart Spencer

(727) 573‐1417

stuart.spencer@wendoverart.com 6465 126th Ave

Largo FL 33773

National Member

Wilsonart LLC

Joseph Kluger

Joseph.Kluger@wilsonart.com PO Box 6110

Temple TX 76503‐6110

National Member

Waterworks

Marsha Cates (480) 946‐2550

Marsha.Cates@waterworks.com 2732 North 68th Street Suite 7

Scottsdale AZ 85257

Regional Member

Williams Sonoma, Inc.

Courtney Minton (602) 279‐0716

cminton1@wsgc.com 100 E Camelback Road, Ste 148

Phoenix AZ 85012

National Member

Wipliance

Hugh Travis info@wipliance.com 7301 E Acoma Dr Ste 1204

Scottsdale AZ 8526‐3111

Local Member

York

Lynn Parks

(717) 846‐4456

15200 Cavalier Canyon

Lakeway TX 78734

National Member

Your Source

Karen Romersa (602) 696‐8768

kromersa@yoursourceaz.com Local Member