D E S E R T
WINTER 2021
>
THE OFFICIAL PUBLICATION OF THE ARIZONA NORTH CHAPTER OF ASID
>
Creating Opportunities
©2020 California Closet Company, Inc. All rights reserved. Franchises independently owned and operated.
Join our trade program for preferred pricing. As experts in customized storage solutions, we partner with the trade to design and install systems that match their needs. With carefully-curated premium finishes, accents, and accessories, plus white glove installation, we have become the trade partner of choice.
californiaclosets.com/trade S C O T T S D A L E 15551 N Greenway Hayden Loop
855.246.4045 C A S A PA L O M A 7131 W Ray Road
CONTENTS
WINTER 2021
20 21
2021 Design Excellence Awards (DEA)
Don’t Miss This Date!
Update your portfolio and elevate your brand visibility by getting published and soaring to new heights! Stand out by entering the 2021 Design Excellence Awards competition. AZ North chapter is now accepting submissions of your best work through 12 midnight on Sunday, May 2nd.
Feature
Creating Opportunities .................................22 IN EVERY ISSUE
☛
2 CHAPTER NEWS .....................................................................4 MEDIA PARTNER NEWS ........................................................16 SPONSOR DIRECTORY .........................................................26 STUDENT NEWS ..................................................................27
PRESIDENT’S LETTER ............................................................
Dede Radford Retires
C
ongratulations Dede on a well-deserved retirement! As the Dunn-Edwards Design Service Professional for Arizona, Dede has been a “go-to” color expert for almost a quarter of a century. Dede, an Allied ASID member and ASID industry partner for over 23 years, has always been supportive of designers, industry partners and students. Thank you, Dede for all your hard work and dedication to the chapter.
Etta Cowdrey | Studio V | 2017-2018 Southwest KDC Winner
Build your business. Elevate your career. ENTER ONLINE AT SUBZERO-WOLF.COM/CONTEST
WINT E R 2 0 2 1 DE SE RT DE SIG N 1
FROM THE PRESIDENT
☛
Join
The Fun!
New Year, New Projects, New Start
A
s we reflect on 2020, let go of old structures and ways of thinking. Begin 2021 with an open perspective that allows transformation and renewal so you can find the courage and resources to heal and rebuild. Let’s create a better future for ourselves and for humanity. Take some time for yourself to nurture something you wish to bring into your life! A goal, an intention, a dream…anything you choose to give energy to and supercharge it. Remember, every day is a gift, and the quality of your life is a gift to yourself. Let’s engage in meaningful activities. This year’s events will be more about quality versus quantity. In addition to education and development, we understand the importance of promoting ASID members to the public. Please be aware of two big events coming up for our chapter. The Design Excellence Award competition is now open! Participating is a great opportunity to showcase your fabulous design work and gain recognition from your peers, clients and potential clients. If you don’t play you can’t win! Orientation is on February18th. Registration is open for this Zoom event. Our annual fundraiser, Interior Designer for Hire, opens February 1st. Volunteering your time to Interior Designer for Hire (IDFH) not only benefits the chapter but creates public awareness of your company. Every client visited as an IDFH representative designer is an opportunity to sign new business and benefit from referrals. If you are interested in volunteering or receiving information, please reach out to info@azn.asid.org. In lieu of our annual holiday party, we gave back to our community by donating to five local charities. Our charity for 2021 is Stepping Stones of Hope, which provides comprehensive support-based programs, continuum of care and education to grieving children, teens, families, adults and communities. In addition, we submitted and received a donation of $5000 from the Joan C Ray Foundation directly to the charity for their support-based programs. We also distributed $1,000 to each of these charities: • Benevilla – an organization that benefits our senior citizens with urgent needs • AZ Animal Welfare League - the oldest and largest no-kill shelter in Arizona •G ive to the Claus – a group that distributes toys, children’s clothing and packaged foods • The Shoebox Ministry – an organization that collects and distributes personal hygiene kits to the homeless and working poor in the Greater Phoenix Area In closing, let us learn from the lessons of 2020 to trust life’s intelligence and limitless creativity; to foster a resilient mindset as a way to master these lessons and build our future with confidence being open, flexible and adaptable; to remind us to rely on love, kindness and solidarity. I miss seeing all of you and hope to see you soon. Wishing you a healthy and safe 2021 filled with love and laughter.
Paddy
PADDY RASMUSSEN, Allied ASID Arizona North Chapter President
2 D E S E RT D ES I G N W I NT E R 2021
CALENDAR
WINTER 2021
FEBRUARY NCIDQ Virtual Study Group
Every Monday
6:00 pm – 8:00pm
Thu, February 18th
Design Excellence Awards Kickoff & Orientation 6:00 pm – 8:00 pm
MARCH NCIDQ Virtual Study Group
Every Monday
6:00 pm – 8:00pm
Wed, March 3rd
ASID Monthly Virtual Roundtable Discussion 5:30 pm – 6:00 pm
Fri, March 12th
Industry Partner Virtual Donuts & Dialogue Drive Thru with Underfoot 8:00 am – 8:30 am
Thu, March 18th
Chapter Meeting 6:00 pm – 8:00 pm
APRIL NCIDQ Virtual Study Group
Every Monday
6:00 pm – 8:00pm
Wed, April 3rd
ASID Monthly Virtual Roundtable Discussion 5:30 pm – 6:00 pm
Fri, April 9th
Industry Partner Virtual Donuts & Dialogue Drive Thru with Arizona Fireplaces 8:00 am – 8:30 am
2020 – 2021
BOARD OF DIRECTORS President
PADDY RASMUSSEN, Allied ASID president@azn.asid.org
Originally from Virginia, Paddy has lived in Phoenix since high school. She earned her Bachelor of Arts degree in Interior Design from The Art Institute. In 2016, Paddy founded New Beginnings, a company that helps people move forward after loss.
Finance Director
Membership Director
Allied ASID finance@azn.asid.org
Industry Partner Rep, Facings of America membership@azn.asid.org
CHRISTINE RHODES,
SUJAYA REDDY,
Sujaya worked in the information technology field prior to earning her degree in interior design at Mesa Community College. After working as an assistant designer for Pulte Homes, she began her own business working on remodeling projects.
Communications Director
JANET JACKSON,
Originally from southern California, Christine moved to Arizona while still a child. She studied marketing at Phoenix College and joined ASID as an industry partner rep in 2015. Christine is the Communications Coordinator for Facings of America.
Student Representative to the Board
MARWAH ASAD,
Student ASID studentrep@azn.asid.org
Allied ASID janet@azredo.com
Janet has worked in the construction and design industries for over thirty years. She has held management positions with prestigious homebuilders in the Valley. She has degrees in accounting and interior design and holds a CPA license with the state of Arizona. Currently, she is Director of Operations for Alliance Contracting.
Marwah is an amazing student. She has degrees in computer science, architectural technology and interior design. She is now a junior in the NAU Interior Design BS program. Marwah also works as a Design Consultant at Facings of America.
Chapter Administrator
DEB RITCHIE,
info@azn.asid.org
Director at Large & Industry Partner Liaison
KRISTIN BATSCHE,
Industry Partner Rep, Monterrey Tile at-large@azn.asid.org
Kristin’s background includes operating a national decorative metal tile company as well as managing two high-end plumbing and appliance showrooms in Scottsdale and Gilbert. She is currently Outside Sales for Monterrey Tile.
Chapter Administrator
WARREN DAVIS, info@azn.asid.org
WELCOME WARREN!
Warren started as our new admin on Feb 1st after serving arts & cultural nonprofits in Chicago and Phoenix for over 20 years. Raised in Phoenix and with degrees from ASU and DePaul University, he is proud to support the Chapter following in the footsteps of his mother who was a past designer member.
Deb began her role as Chapter Administrator in 2013 having previously been the Director at Large/Industry Partner Liaison. Deb’s unwavering support of our membership has enabled our chapter to excel and thrive. We look forward to her next role as we transition to a new chapter administrator.
Original Cover Art created by JENN LOSSING, Allied ASID, owner of Artistic Abode Designs. This art piece was inspired by the Sherwin-Williams Colormix Encounter palette and reflects the connection of people and the stories and wisdom that came before us that help shape our future.
When it comes to having it all, Pella® Impervia® Fiberglass is an Overachiever Complement your home with windows that provide exceptional durability, beauty and peace of mind. Pella’s proprietary, low-maintenance fiberglass is tested to withstand some of the harshest conditions, including extreme heat and sub-zero cold, damaging UV rays and seacoast environments.
15507 N. Scottsdale Rd. Suite 120 Scottsdale, AZ 85254 480-344-3280 PellaScottsdale.com
190 S. McQueen Rd. Suite 101 Gilbert, AZ 85233 480-355-3800 PellaGilbert.com
WINT E R 2 0 2 1 DE SE RT DE SIG N 3
CHAPTER NEWS
☛
D E S E R T Do you have
NEWS to share?
ASID ARIZONA NORTH CHAPTER P O Box 8190 Phoenix AZ 85066 602.569.8916 Info@azn.asid.org www.azn.asid.org
info@azn.asid.org
Members in the News • Congratulations to Bonnie Lewis, Allied ASID, for being awarded Gold for “Residential Under $100,000” in the 2020 Chrysalis Awards competition. She was also selected as a “2020 Innovator” by Kitchen & Bath Design News magazine. Great job!
C O M M U N I C AT I O N S D I R E C T O R JANET JACKSON, Allied ASID
Editorial Staff EDITOR PAIGE LEWIS, Allied ASID
• Kudos to Susan Solliday, ASID and Christina Dickinson, ASID for passing the NCIDQ test! Great accomplishment! • Est Est, Inc had several features in Arizona Foothills magazine; a contemporary Desert Mountain home, a contemporary project, a Mediterranean style home in Silverleaf, and a luxury cabin in Jackson Hole, Wyoming. Their contemporary farmhouse in Gilbert, Arizona won a national 1st place award from American National Homebuilders Association. Congratulations to the Est Est, Inc team!
A S S I S TA N T E D I T O R CINDY LEWTON, ASID PROOFREADERS JEWELL BLAIR, Allied ASID MIRANDA GWILLIAM, Industry Partner Rep JANET JACKSON, Allied ASID DEB RITCHIE, Administrator
ART DIRECTOR LINDA LONGMIRE
• Thoma-Holec Design’s senior living home in Surprise, Arizona won Silver NAHB’s 2021 Best of 55+ Housing Awards for Assisted Living or Special Needs Community! Congratulations!
ADVERTISING SALES RICK EMRICH, Marketing Rep for ASID Arizona North Chapter 602.540.9281
• Tabitha Evans, Allied ASID accepted a position in Austin, Texas as Director of Architecture for Ryan Companies. Tabitha also wrote a book Becoming a Designer of Distinction which earned her a writeup in Phoenix Home & Garden magazine as well garnering national attention as one of the featured speakers at a national conference, “Design Influencers and Social Media Experts” in January 2021. Congratulations, Tabitha! • Janet Jackson, Allied ASID, began as an adjunct instructor of Interior Materials at Scottsdale Community College in the fall of 2020. Classes are currently online with the hope of going back to in-person learning soon. • Congratulations to Isabel Candelaria, Allied ASID; Nikka Bochniak, Allied ASID; Angelica Henry, ASID; Amy Klosterman, Allied ASID; Michelle Jefferson, ASID; Anita Lang, Allied ASID; Paige Lewis, Allied ASID and Claire Ownby, ASID for their beautiful designs in the Iconic Haus Design Showhouse. Go to www.iconiclife. com to take the virtual tour. • Leann Fernald, Industry Partner Rep and Janet Jackson, Allied ASID, sit on the advisory board for the Eastern Valley Institute of Technology (EVIT), in Mesa. The board meets monthly to share programs and resources that benefit the interior design students.
4 D E S E RT D ES I G N W I NT ER 2021
Follow Us On
Desert Design Magazine is published by the Arizona North Chapter of the American Society of Interior Designers (ASID). Editorial content and the Desert Design Magazine title are controlled and owned by the Arizona North Chapter of ASID. Reproduction of this publication in whole or in part, in any form, is strictly prohibited without the written permission of the Arizona North Chapter of ASID. The Arizona North Chapter of ASID assumes no responsibility for the validity of advertisers’ claims or statements made in published items.
Submission information for next Desert Design issue Submit Date: May 1, 2021 Submit to:
communications@azn.asid.org Topic:
The Artist Within
Don Miss T’t h Date! is
➦
P L E A S E E M A I L TO
Arizona’s Newest Designer Showroom
Flooring Tile Carpet Cabinetry Countertops Make CFM and our 10,000 sf designer showroom your new design destination! Contract Furnishings Mart, a family owned business serving the flooring, cabinet and countertop needs of trade professionals in the Pacific Northwest since 1981, is ready to start working with you - the designers, builders, remodelers and real estate professionals of the Phoenix Metro Area. Take advantage of our service approach at wholesale pricing with our salaried flooring experts as we help grow your business.
3150 N San Marcos Pl Chandler, AZ 85225 602-563-8101 cfmfloors.com
Celebrating 40 Years
CHAPTER NEWS
T
he past year has been incredibly challenging for everyone. As we move into 2021, we are facing similar challenges but, as one of the most active ASID chapters in the nation, we are finding ways to make it work. And make it work, we are!! We are continuing the Drive Thru Series until our membership feels more comfortable being in a group setting at chapter meetings. These Zoom presentations give us the opportunity to learn about our industry partners and their businesses from the comfort of our home or office. Join us as we present local and national guest speakers. Look for information about upcoming presentations in The Buzz!
OCT
Sherwin-Williams Colormix® Forecast 2021: “Rhythm of Color” LAURIE E. CLARK
The Sherwin-Williams Company laurie.clark@sherwin.com
R
hythm is the secret to how the natural world stays in step. The same sense of balance applies to our personal sense of nature through how we live – and how we design. Fast and slow. Quiet and expressive. Virtual and physical. See it take shape in our forty trend colors, presented in four palettes designed to bring your own rendition of rhythm to beautiful life! Sanctuary Palette Nature’s ability to cultivate wellness and calm is more welcome than ever.The nurturing hues of this palette, including warm neutrals and natural tones, forge the connection between the modern built environment and the living world. Additionally, Sherwin-Williams Color of The Year: Urban Bronze SW 7048 lives in the Sanctuary Palette! Encounter Palette Layers of local character – rooted in culture and artisan craft – create an authentic sense of place. The rich but muted hues in this palette convey that heritage quality and the value of simple, meaningful experience.
Tapestry Palette Exuberance meets restraint in today’s more curated take on maximalism. The vibrancy of this palette – including lavish pinks and green – finds inspiration in classicism, but with just a touch of cutting edge. Continuum Palette The optimism and imagination of mid-century modernists inspired designs that reached high into the sky and deep into the sea. This palette of white, charcoal and pops of color celebrates that spirit as it bounds fearlessly into the future.
To see the entire collection: www.swcolorforecast.com
6 D E S E RT D ES I G N W I NT E R 2021
The Scottsdale KOHLER Signature Store is open for safe, socially distanced, in-person visits as well as one-on-one virtual consultations
Inspiration is closer than ever
SCAN ME
THE KOHLER SIGNATURE STORE IN SCOTTSDALE IS NOW OPEN ®
Home is more important than ever. Make yours the most it can be at the Scottsdale KOHLER Signature Store. Our product and design experts can help you create the bathroom and kitchen of your dreams, combining innovative technologies with timeless designs. Explore the possibilities today.
4513 North Scottsdale Road, Suite 116 480.397.2021 KohlerSignatureStoreScottsdale.com
CHAPTER NEWS
NOV
IN THE KOHLER KNOW Kohler Innovative Technology
K
ristina Bedoe, General Manager of Expressions, hosted the Kohler Drive Thru presentation. Kristina provided a short behind the scenes tour of the Expressions interactive plumbing, appliance and hardware showroom. Katie Baker, Senior Sales Manager of Kohler & Kallista, provided a high-energy introduction to the new innovations in kitchen and bath. After sharing the history of Kohler, a privately held company that is familyowned and operated, she dove right into the focus on Smart Home technology which includes: BATH Verdera Voice Lighted Mirror is enabled with voice command through Alexa or Google Assist.You can even ask it what today’s weather will be while you’re brushing your teeth! DTV+ (Digital Thermostatic Valve) with Kohler Konnect allows you to remotely control light, sound, and steam, all at the touch of a button.You can turn your shower on and off from your phone or smart speaker. Kohler Revolution 360 provides a swirling flush that will help keep your toilet bowl clean after each use and can even be paired with a special cleansing tank. Cleansing seats are a growing trend and Kohler now has a bidet functioning seat. The intelligent toilet has cleansing set technology incorporated including motion activated, multiple function remote control, sanitation system, heated seat, LED night light, deodorizer and a warm air dryer. There is also a new toilet that is 2” higher than comfort height. Perfect for older clients (or really tall people!). KITCHEN Kohler Konnect has voice connect to control your kitchen faucet through voice command. Need one cup of hot water? Just ask for it! It will even make sure you wash your hands for the full twenty seconds you’re supposed to! New Response hands-free technology is now offered in several kitchen faucets. No more worry about touching your faucet with contaminated hands! Katie noted continuing plumbing fixture trends include technology, simplified products for easy cleaning (eg: skirted toilet bowls and touch-free faucets), gold and black finishes, apron front sinks, and freestanding tubs. For an opportunity to have your photos and company information featured on the Kohler website, incorporate the hashtag #kohlerideas within your social media posts.Your design might be featured on Kohler’s social media!!
8 D E S E RT D ES I G N W I NT ER 2021
Innovation i n s p i r e d by pa s s i o n
8340 E. Raintree Dr | Suite B-9 | Scottsdale, AZ 85260 Phone: 480.538.1288 www.winecellardesigns.biz
CHAPTER NEWS
DEC E
ileen Burick, President & Creative Director of Burick Communcation Design, shared important marketing information, advice and resources in her December 2020 Drive Thru presentation. Turn to the feature article 2021 Marketing Trends: New Directions for Business Growth on page 25 for details to help create and execute your marketing strategy in 2021.
JAN
DESIGN FOR SOUND: An Introduction To Bang & Olufsen CHRISTOPHER DEVINE Marketing Manager, Bang & Olufsen New York
KIMBERLEE WATT co-owner Watt Integration
K
imberlee Watt, co-owner of Watt Integration, in partnership with Christopher Devine, Marketing Manager of Bang & Olufsen, offered a visually impactful presentation of luxury audio visual electronics and the evolution of devices that transmit. Bang & Olufsen, founded in Denmark, is the oldest continual operating audio-visual company in the world, having just celebrated their 95th anniversary. Their three brand pillars are: Beautiful Sound, Timeless Design and Unrivaled Craftsmanship. This innovative company embraces the Scandinavian values of ‘Form Follows Function’, and are known for their unique and progressive product design using natural organic materials authentically. They place the human experience at the center of technology. In the mid 1950s, B&O began working with furniture designers to help develop their products so their electronics could become pieces of modern furniture. Later, they commissioned well-known, iconic industrial designers for product creation and design. Their belief is the connected home is a one-touch approach to full home automation. Watt Integration provides one-stop shopping to all things electronic in the home. They offer a wide range of options for clients who are looking for home automation.
10 D E S E RT D ES I G N W I NT ER 2021
TOTO Asid 2019.pdf 1 8/15/2019 10:50:35 AM
CHAPTER NEWS
Roundtable The Power of Staying Connected
L
egend has it that the first roundtable idea started with King Arthur and his knights. The table was round suggesting equality, where no one person was above any other. Our Round Table Discussions do not require a suit of armor, however, we encourage your presence and participation. Our design community is experiencing and navigating tremendous changes in so many ways, which will probably continue throughout the year. The limitations to connect in person, at meetings, and events have disrupted our socializing as a community. We should stay connected not only for our mental health but because of our need for social interaction and knowledge sharing of topics that have impact. Over the past three months, we have discussed the magnitude of staying connected in the global pandemic and our new normal of social distancing, the importance of nourishing ourselves moderated by Barbara Kaplan, Allied ASID; identifying and attracting your clients presented by Cindy Lewton, ASID; and the value of being NCIDQ certified with Susan Nicolson, ASID. Join us the first Wednesday of every month for 30 minutes to learn, discuss, collaborate, and support fellow designers, students, and industry partners. Round Table Discussions celebrate the power of staying connected in a world that has become disconnected in so many ways. C
M
Y
CM
MY
CY
MONICA SULLIVAN, Allied ASID ASID North Round Table Discussions
CMY
K
Designer for Hire Kick Start Your Business this Spring!
J
oin the Interior Designer For Hire (IDFH) team and take a new approach to building your business and growing profits in 2021! Our ASID Arizona North Chapter has been a pioneer in promoting this program that enables established designers and emerging professionals to garner new clients. This year we are offering both in-person and virtual consultation options for clients. Clients choose between a one- or two-hour consultations. The fees go back to ASID student scholarships and community outreach programs. Designers benefit by establishing a broader client base and clients with smaller budgets experience the advice of a professional. Our chapter is one of the ten largest in the nation. We have achieved that distinction because of our volunteers who are dedicated to developing programs that benefit designers, students, industry partners and the community at large. Our continued success is dependent on current and future volunteers. It is wonderful to give back to this great organization that has helped many of us grow. To learn more and volunteer, email the chapter administrator (info@azn.asid.org). WINT E R 2 0 2 1 DE SE RT DE SIG N 11
CHAPTER NEWS
Chapter Community Project:
Community Effort Raises Awareness Supporting Veterans
W
ith every beginning comes an end. When that end is achieved by many individuals coming together to give time and talent for the benefit of others, it becomes a celebration. A celebration of community. What began as the annual Student Charette project guided by Camille Self, Allied ASID, ended as the Chapter Community Project as a complete redesign of the James Walton Home, a rehabilitation center for Veterans working to overcome homelessness by recapturing their lives and dignity (JWH). Owned and operated by Project Veterans Pride, a 501(c)(3) organization (PVP), JWH is led and staffed by exmilitary; many of whom are graduates of PVP. The Community Project was to transform haphazard and inefficient areas into comfortable and functional offices and homelike spaces. The project scope encompassed the reception areas, dining hall, community lounge, and management offices. Although many businesses were reeling with the effects of COVID-19, personal hardships were set aside and the time and resources needed to effectuate this project were forthcoming from 24 outstanding L to R: Deborah Binderman, Student ASID; Christeen local and national businesses: Thoma-Holec Design; Verchot, Rn, PhD, USAFNC LTC. (Retired), President-Project these ASID Industry Partners: Atmosphere Commercial Veterans Pride, Executive Director-James Walton Home; Marwah Asad, Student ASID; Susan Solliday, ASID, past Interiors, Contract Millwork, Dunn Edwards, Facings of America, Inc., Fiber-Seal of Arizona, GE Appliances, president-AZN chapter ASID; Fathima Rassha Rizwan, Student ASID; Paddy Rasmussen, Allied ASID-current Image Craft, Kravet Fabrics, Monterrey Tile Co., Salt president-AZN chapter ASID and Dede Radford, DunnCreek Furniture, Special Deliveries, The Shade Store, Edwards Design Service Professional, Industry Partner and these other local businesses and organizations: North Phoenix Lions Club Foundation, Olympic Hardwood Inc., Pacific Furniture, Phoenix Downtown Lions Club Foundation, Burch, Innovative-Accents, International Furnishings Design Association, Ja-Zy Interiors, LLC, JWH Electrical, Terra Stone, Tri-West, Ltd., US Industrial Fastener of Arizona, Walker Zanger Tile, and William Nevada Johnston Painting. This community project was led by Susan Solliday, ASID, Past President 2019-2020, with the team of senior design students: Bahana Harake, Student ASID; Deborah Binderman, Student ASID; Fathima Rasha Rizwan, Student ASID; and Marwah Asad, Student ASID; and Chapter President Patricia Rasmussen, Allied ASID. The 2021 Student Charette program will begin this spring. The Charette provides a practicum style environment for design students to prepare for the NCIDQ examination and receive recognition amongst their peers. All students in accredited Arizona interior design programs are invited to participate. The focus of the upcoming Charette and Community Project will be the Stepping Stones of Hope.
12 D E S E RT D ES I G N W I NT E R 2021
CHAPTER NEWS
Mix & Mingle
M
ix & Mingle showcases the Design Excellence Award Winners, the Tastemakers, by providing them the opportunity to discuss their vision and projects and bask in the public limelight! It was exciting to have our first live event since Covid began. We had seventeen award winners participate: Monica Tiffee, Camille Self, Sujaya Reddy, Mary Marsh, Cindy Lewton, Stephanie Larson, Cathy Kominsky, Anita Lang & her design assistant, Carly Klick, Angelica Henry, Adrienne Hart, Lisa Giacomino, Laura Eagan, Brian Cox, Sandy Black, and Jeffrey Bennett. Our Industry Partner, Image Craft, printed the large format display boards for all of our participants. Even though it was a small group that attended, we all enjoyed each other’s company. It gave attendees a little more personal time with each awardwinning designer to ask questions and interact while still social distancing.William Buck Lewis (Bucky to his friends) was our special guest from New York. He did a great job photographing the events of the night. A huge thank you to our Industry Partner and Diamond Sponsor, Alyshaan Fine Rugs who hosted the event. Our Media Partner, Modern Luxury, Lauren Sturman and Michael Zivyak catered gourmet boxed food by Benedict’s. It was fabulous! We toasted the award-winning designers with champagne splits, beer and wine and enjoyed the catered feast under the stars. We played it safe and had food and drinks outside while mixing and mingling at a social distance. Thank you to all the volunteers who assisted with the event: Tabitha Stiebers, Kimberlee Watt, Eileen Burick and board members We all know how extraneous noise can affect how well you can hear, for their time and concentrate and communicate. Home offices, shared work places, public spaces...they all have sound levels that vary, and without proper effort to make 2020 acoustic buffers, it can be maddening. Image Craft offers a wide Mix & Mingle a variety of visually appealing acoustic solutions; including art panels, success. So grateful wallcoverings, and ceiling baffles. to you all for your Contact us today and let us show you how to control your acoustic levels continued support of with brilliant and beautiful solutions. ASID Arizona North Chapter! sales@imcraft.com | 800.274.2422
Losing focus due to noise levels?
www.imcraft.com WINT E R 2 0 2 1 DE SE RT DE SIG N 13
The M I N I M A LI S T CO LLECTI O N
A streamlined design and precisely machined metals create a contemporary yet functional aesthetic. At Monogram, we are redefining the world of luxury appliances, one detail at a time. Elevate Everything.
MONOGR AM .COM
M E D I A PA R T N E R N E W S
ASID Media Sponsor New Year, New Direction Spotlight
A
LAUREN STURMAN Group Publisher Modern Luxury Scottsdale & Modern Luxury Interiors Scottsdale
s we say good riddance to 2020, we begin the new year with a new direction. After what was seemingly the most turbulent, unexpected year of our lifetimes, the clock struck midnight on December 31st, and we welcomed 2021 with open arms, (or, more likely, fist bumps). One year ago, we were spending a lot more time out of our houses; eating in restaurants, shopping, attending concerts and galas, and walking around maskless. Since we’re not spending as much on outings and travel plans, funds have been freed up to transform our homes into their own retreats and do some of the work that may have been put off in the past. The surge in new residential design business was a pleasant surprise in 2020 and, is undoubtedly something we will see growing in the months ahead as vaccines continue to get distributed. Taking the time to put together a strategic plan to help mitigate all the future unknowns is paramount in finding success. It might sound like a daunting task, but well worth the time and effort. As ASID’s media partner, my team and I at Modern Luxury are always available to help your brand remain visible to the consumers you most covet. If I’ve learned anything this past year, it’s that change is inevitable. Whether in personal relationships or our careers, we all have had to adjust and embrace change in all facets of our life. I think it’s safe to say our year will likely take on many new directions as we navigate 2021. I look forward to greeting you with open arms (or at least a fist bump) in the very near future.
Spring 2021 NCIDQ Study Group Launched
W NCIDQ Study Group
e ended the 2020 NCIDQ Study Group with several of our chapter members sitting for the fall exams and receiving a round of personal successes. Amy Wenger, Allied ASID and Laura Pask, Allied ASID, passed their IDFX and IDPX Exams. Susan Solliday, ASID, Past President 2019-2020, and Christina Dickinson, ASID, received NCIDQ Certification with successful completion of all three exams. We are immensely proud of these women! So, why sit for the exam if Arizona does not require licensing? Personal satisfaction aside, putting oneself in a position of staying competitive with the many licensed designers pouring into the State of Arizona is just smart market positioning. It’s important to understand study groups are not in lieu of taking time to read, learn, and study materials on your own. No, that’s on you. It does offer the opportunity to actively engage with the textbook material and codes on a different level and, of course, hearing different perspectives and stories from peers helps the information stick. However, accountability and moral support reign paramount and can often be the deciding factor in making it over your own personal finish line. The Spring 2021 Study Group meets on Monday through May 31 from 6:00 to 8:00 pm on Zoom and again in Fall 2021.
❱❱❱ RSVP online at www.azn.asid.org ❱❱❱ 16 D E S E RT D ES I G N W I NT ER 2021
I NTE R I O R S S C OTTS D A L E
P R O U D TO B E YO U R E X C L U S I V E M E D I A PA RTN E R F O R 2020 & 2021
A MY K LOST E RMA N
PAUL JE F F RE Y
CAT HE RI N E T RE V I G N E
SA RA H CAT TA N E O
VA L E R I E B OR D E N
S HE L LY L E ST E R A N D DE A N N A MI E L K E
SA E E D AS L A M
ASID Industry INSIDER With 790 interior designers, 207 Industry Partners, and 143 student members, the Arizona North Chapter of ASID is one of the largest ASID Chapters in the country. It represents some of the most influential and trend-setting interior designers in the United States whose every decision makes, in one way or another, your quality of life better. The following pages represent some of the incredible members and partners.
S C OTTS D A L E’S L E A D I N G L U X U RY H O M E A N D D E S I G N M A G A Z I N E FOR ADVERTISING AND PROMOTIONS CONTACT ASSOCIATE PUBLISHER LAUREN STURMAN AT
LSTURMAN@MODERNLUXURY.COM
WINT E R 2 0 2 1 DE SE RT DE SIG N 17
I N D U S T R Y PA R T N E R N E W S
IP Spotlight
CONTRACT FURNISHINGS MART
C
Contract Furnishings Mart (CFM), founded in the Pacific Northwest, has provided contractors, designers and trade professionals with flooring, tile, carpet, cabinetry, and countertop materials since 1981. We grew from a single location with two salespeople in Portland to sixteen stores in Oregon and Washington and now, Arizona. CFM is excited to serve the Phoenix metro area out of our store in Chandler. CFM is represented locally by manager, Steve Apodaca. Working in the flooring industry for ten years and management for twenty, Steve attributes his longevity and success to the meaningful relationships he has built. He believes quality customer service is the key to success. Steve, the CFM Chandler staff and all of us at CFM are eager to start cultivating relationships with you and your teams. We can refer your business to homeowners so, as we grow, your business grows right along with us! Reach out to Steve to schedule a personal tour of the showroom and learn more ways to earn money with CFM. In our wholesale-only showroom, our salaried sales team will work with you and your customers to choose the best products, pass on savings to you, and store your various materials in one place at no charge until the job is ready to go. We look forward to becoming your trusted one-stop shop for all your material needs.
EMSER TILE
M
Michelle Osborne is an Outside Sales Representative in Trade for Emser Tile® in Scottsdale, Arizona. She was the first at Emser to take on this title and instrumental in its spread and success as a company-wide position. In 2019, Michelle achieved Emser’s prestigious Presidents Club status and has been the key to driving many record-breaking months in Scottsdale. Her tenacity and determination drive results and her customers appreciate her hands-on approach, communication, and willingness to go above and beyond. With a keen eye on design and a unique ability to manage her book of business, she continues to go after and land big opportunities. Emser Tile® is the largest privately held designer and marketer of tile and natural stone products in the United States. Our principle offering includes an extensive line of ceramic, porcelain, natural stone and decorative products to service the design and product needs of our customers. The company’s products are used extensively in new home construction, remodel applications as well as commercial projects including multi-family housing, hospitality, shopping centers, office buildings and educational facilities. For more information, visit us at www.emser.com.
18 D E S E RT D ES I G N W I NT ER 2021
I N D U S T R Y PA R T N E R N E W S
IP Spotlight
IMAGE CRAFT
I
Image Craft was founded by Doug Olson in 1979 as a custom black & white photo processing lab. Its origin was as a part-time business for supplemental income while working at a local camera store. Image Craft quickly grew from a one-man show working out of an apartment to a full-time operation growing steadily each year. By 1984, it had become a full-service commercial color lab serving professional photographers, marketing and ad agencies and designers in various fields. By 1999, Image Craft was the largest commercial photographic color lab in the southwest. The photography industry started rapidly changing as digital imaging technology became more and more capable in the late 1990’s. Image Craft started changing, too and was an early adopter of these new technologies and moved forward into new digital and fabrication markets. Staying true to its photographic roots, Image Craft has always worked with discerning clients that value the color, accuracy and quality standards that help their projects stand apart from competitors. Today, Image Craft offers a diverse range of printing, display and installation services for the creative professional. Limited edition photographic printing is still a passion, but it is now joined by a variety of artwork reproduction services such as canvas and metal printing, hand-embellished collectible artwork, acoustic printed interior solutions, custom wallpaper and printed wallcoverings. Image Craft works with architects, designers and graphics professionals to fabricate innovative and complete interior graphic solutions for themed and branded environments across the country.
SUB-ZERO, WOLF AND COVE
H
Having joined the Sub-Zero, Wolf and Cove team almost two years ago, Kelly Dobbins has been able to develop relationships with local interior designers and cabinet shops throughout Arizona, Las Vegas, New Mexico and El Paso. Kelly looks forward to supporting the design community with exciting trainings centered around new products arriving in 2021. The Sub-Zero, Wolf and Cove Kitchen Design Contest is officially open. Claim your place as one of the industry’s best of the best! www.subzero-wolf.com/contest At Sub-Zero, Wolf and Cove, we believe a life lived more deliciously starts with these three specialists. Sub-Zero, the food preservation specialist, continues to pioneer technology that keeps food fresher longer. Wolf, the cooking specialist, delivers control so precise delicious results are practically ensured. Cove, the cleaning specialist, guarantees spotlessly clean dishes and near-silent operation. When it comes to performance, design, and customer care, Sub-Zero, Wolf and Cove are of one mind. They are built with premium-grade materials, tested to perform for decades, thoughtfully and beautifully designed, and backed by the dedication of a family-owned company. They strive to deliver not only a stunning, high-performing kitchen but extend an invitation to embrace every delicious moment of life. www.subzero-wolf.com WINT E R 2 0 2 1 DE SE RT DE SIG N 19
I N D U S T R Y PA R T N E R N E W S
IP Pinpoint
Watt Integration and Bang & Olufsen Kimberlee Watt is a continuing ASID Industry Partner, entrepreneur, and co-owner of Watt Integration and Bang & Olufsen Scottsdale. She shares her passion for technology and smart living solutions while actively expressing the importance of audiovideo integration and automation to the design community. In today’s residential market, there is an expectation of technology and automation. It could be lighting control, whole-home music, voice-control, or a reliable network for all of our virtual needs. Kimberlee notes, “Our industry is no longer determined by the size of your TV and how loud you can crank your speakers. Clients expect to participate in life-style functions of their audio-video integration and home automation decisions. These selections should be part of the design planning process. My continued goal is to merge the relationship gaps between integrator and designers for a seamless client experience.” As the Bang & Olufsen Scottsdale showroom owner, Kimberlee understands the concept of design-conscience audio-video solutions. B&O’s history has roots in the design community and is known for their iconic designs, true quality craftsmanship, and immersive sound. Kimberlee invites all design professionals to visit her showroom in Scottsdale.
Underfoot Underfoot Established in 2006 by owners Shelly and Gary Lester, Underfoot is known as the Southwest’s preeminent ‘to the trade’ flooring showroom. The team includes partner, Stan Upiter and manager, Deanna Mielke. Underfoot is a sought-after design source for sophisticated area rugs, carpet, wood flooring, tile and wall surfaces. We are dedicated to finding the most current and innovative products and proudly display them in our showroom. The owners and staff have well over one hundred years of notable experience in the industry who know their way around the vast product lines. Need an oversized rug or a custom wood floor? We bring those flooring solutions to you with legendary service. We are located in the Scottsdale Airpark, so please stop in with your clients and be wowed! We have just been honored by Sources for Design magazine as Product Icons, and as soon as you step into our showroom, you will know why we have been bestowed with this esteemed award. You would have to fly to New York City or Los Angeles to find a better selection.
Monterrey Tile Scholarships
I
n December 2020, Monterrey Tile generously provided ten Interior Design scholarships through ASID. The program began in 2019 as a way to support the industry. Qualifying students must be currently enrolled with an Interior Design major in an Arizona college or university, be members of ASID and submit a written application. Ten Arizona students were chosen, and each received $500. Congratulations! • Ashley Adams • Anna Bice • Megan Edmondo • Keri Ellen Filsinger • Lauryn Nelson
20 D E S E RT D ES I G N W I NT E R 2021
• Madison McNeal • Diane Ortega • Lauren Richards • Melissa Sadowski • Chrisanne Tirres
INDUSTRY PARTNER MEMBERS NEW Artistic Alloys & Design, LLC
Serena & Lily, Inc
Custom Metal Fabrication; Welding; Decorative Details
Furniture, Lighting, Accessories
Scott Lazar (480) 941-2611 www.artisticalloys.com artisticalliys@yahoo.com Local
Jane Stier (866) 971-1016 www.serenaandlily.com jane.stier@serenaandlily.com National
Ceramigraphics
Solstice Stone
Art, Tile, Interior/Exterior
Marble, Stone, Granite/ Tile, Flooring
Angus Flynn (480) 772-9381 www.Ceramigraphics.com Angus@Ceramigraphics.com
Nicole Burke www.solsticestone.com nburke@solsticestone.com
Local
Local
Contract Furnishings Mart (New Sponsor)
Studio 41
Steve Apodaca (602) 563-8101 www.cfmfloors.com steve.apodaca@cfmfloors.com Carpets/Rugs, Flooring, Tile
Local
Hinkson Company, LLC
Shannon Hinkson (480) 628-2416 www.hinksonco.com Shannon@HinksonCo.com Commercial Realty
Regional
Kohler Signature Store by Hughes Supply
Abigail Mallett (480) 397-2021 www.hajoca.com/professionals Rebecca.Yarborough@ hajoca.com Plumbing/Fixtures
Local
Our House Designs, LLC
Sara Wolf (480) 999-1575 www.shopstudio41.com swolf@shopstudio41.com Plumbing/Fixtures
Local
True Residential
Cortney Winger (801) 870-7937 www.truemfg.com cwinger@truemfg.com Appliances
National member
MEMBERS NEW • Jennifer J. Mayster, ASID • Patsy A. Shaffer, ASID • Stacy McCannon, Allied ASID • Camryn G Norman, Allied ASID • JoEllen Sessa, Allied ASID • Lynda Kay Sterna, Allied ASID • Kimberly K Bradsky, Student ASID • Amy Bunker, Student ASID • Kelley Anne Carter, Student ASID • Sara Faeq, Student ASID • Olivia Faith Green, Student ASID • Hiba Thaier Kadouri, Student ASID • Shandiin Lake, Student ASID • Madison A Menke, Student ASID • Chrystal Cynthia Montoya, Student ASID • Raneem Mujahed, Student ASID • Lauryn Michelle Nelson, Student ASID • Patty Ortega, Student ASID • Gretchen Pace, Student ASID • Taylor Pope, Student ASID • Lauren Elizabeth Richards, Student ASID • Brittney Santamaria Henley, Student ASID • Melinda Solomon, Student ASID • Alicia Tokoph, Student ASID • Amber Tornabene, Student ASID
Mari Mack (970) 819-0729 www.ourhousedesigns.com mari.ssimerson@gmail.com Furniture, Fabrics, Upholstery
Regional
STUDENT A DVA N C E M E N T • Amanda J. Ahlman, Allied ASID • Leslie Arriaga, Allied ASID • Olga G Boyes, Allied ASID • Jennifer Braudt, Allied ASID • Susan Clay, Allied ASID • Taraneh Darvish, Allied ASID • Glenda Evers, Allied ASID • Gwendolyn M Konves, Allied ASID • Jamie Jean Korus, Allied ASID • Sheriece Lyman, Allied ASID • Dena Webster Mills, Allied ASID • Kara Leanne Moncada, Allied ASID • Stephen Tyler Petrie, Allied ASID • Chey Rivera, Allied ASID • Rocio Rodriguez, Allied ASID • Samantha Sadowy, Allied ASID • Danielle Schomburger, Allied ASID • Elise Moon Thompson, Allied ASID • Anastasia Tsokas, Allied ASID • Sedona Wilson, Allied ASID
ALLIED TO ASID A DVA N C E M E N T • Christina Dickinson, ASID • Susan Solliday, ASID
FIND A PRO DIRECTORY & FIND AN IP DIRECTORY
at asid.org WINT E R 2 0 2 1 DE SE RT DE SIG N 21
Creating Opportunities The Resilience of our ASID Members 22 D E S E RT D ES I G N W I NT E R 2021
hen faced with challenges and uncertainty as experienced this past year, it is often difficult to focus on a future. So many questions, so many roadblocks, so many options. It is our resilience, talent, and experience that enables us to create opportunities through decisiveness and action. We are deeply grateful for your engagement and commitment to the health of our chapter and the well being of our community.We hope this issue provides inspiration and resources for your strategic planning and business development into 2021.Thank you to all who have generously contributed their time and talent.
Rearview Mirror
I
t would be an understatement to say that many of us were eager to say good-bye to 2020 and hastily usher in a new year with a quiet sense of hope. It was, without question, one of the most arduous years any of us have faced in our lifetime - shattered assumptions, re-calibrating our expectations and reframing what we would adopt as our way of life, as we met wave after wave of challenges as 2020 presented them. It was brutal, that much we know. What may not have been apparent, as we forged ahead into the unknown, was our collective resilience. While we might not have chosen the circumstance or been prepared for them, we responded with agility and lightning speed adaptation. It was most certainly terrifying, but it was also momentous for all the rapid development it has brought about, much of which holds promise of a brighter future. As we reflect on a year of great turmoil, we can claim victories in areas of the industry previously thought to be in the distant future. Never before has there been such a global effort by competing pharma to come together in an effort to produce an effective vaccine to combat the COVID -19 Virus. An expeditious and remarkable accomplishment as vaccines are now being deployed worldwide less than a year from the time we understood we were facing a pandemic. We experienced international environmental recovery with all major cities seeing unprecedented declines in emissions and carbon monoxide levels. This prompted governments and businesses to reaffirm their commitment to sustainable initiatives. The slowing of human activity created opportunity for wildlife population recoveries across the globe. Telemedicine and Online Learning became mainstream, narrowing the educational divide and provided Doctors and Teachers better tools to safely engage with patients and students across the economic and geographic plane, most notably underserved markets. Business innovations and changing work environments saw radical yet wildly beneficial shifts. Supply chain vulnerabilities were exposed, and businesses responded quickly by sourcing products or production locally or adapting to manufacture in house. The office became the home office and while it presents a challenge to juggle responsibilities it has allowed for more autonomy, flexibility and potential free time. Skeptical employers were surprised and delighted to find productivity actually improved by 47%! A surge in personal development emerged as well with LinkdIn Learning and Skillshare experiencing a 300% and 400% increase in new user subscriptions and tutorial viewership respectively. Embracing technology to stay connected has emerged as one of our most critical tools to stave off isolation. Once vilified for dividing us, technology has become our lifeline to friends and family in a time of social distancing. Zoom, Google Meets, Skype and Whatsapp are all means of doing business in an era where we cannot see one another in person, but these platforms have, more importantly, paved the way for us to remain what we are: social creatures. It allows us to connect with the ones we love and have quality, meaningful interactions even as we are carefully secluded. As much as we all wished that 2020 and all of its tragedy would magically vanish on January 1st, we are all smarter than that - and frankly stronger as a result. As the new year unfolds, we Leann Fernald realize what began last year is far from over, the difference is now we understand we have Industry Partner Rep agency. Like any other struggle, you can dictate how you will live in the pandemic or you can let the pandemic dictate to you. In hardship we are often surprised to discover most of what we need is already within us. Looking back, I believe we proved this to be true and I believe it arms us for what lies ahead.Victor Frankle, holocaust survivor says it best, “between stimulus and response there is a space, in that space is the power to choose. In that choice lies our growth and or freedom”. WINT E R 2 0 2 1 DE SE RT DE SIG N 23
Next Steps-Creating Your Path
M
ost of us have experienced a rollercoaster of change in our industry, the market, and our clientele throughout this past year. Many of us have faced extreme lows and uncertainty while others have seen record increases in business. Our industry was impacted in a much different way than the balance of industry across the nation. With the ground shifting beneath us, we are digging deep for agility in finding our footing and new ways to do business. The ability to pivot has served many well. Limited accessibility, dwindling prospects, and halted in-person meetings forced us to turn to the virtual world to connect more than ever. Working online to specify materials, source products, collaborate, and prospect became critical to the survival of our businesses in 2020. It can be difficult to navigate the path to finding new business with so much uncertainty in our future. This is true of any year regardless of the level of confidence our consultants and resources have in their forecasting models. While there are no guarantees and no silver bullets, decisive action creates opportunity. Ours is a business of creative problem solving and continual self development is critical in fulfilling our responsibility to foster the health, safety and welfare of our clients.
Concepts to consider when strategic planning for a new year: • Self reflection – What do you do best? To sell yourself, it is vital to know what you have to offer and how you can differentiate your talent. • Pivot with the market - How are current market conditions affecting your business? With the nationwide shift to working from home, would offering virtual services retain and expand your client pool? Do you have the knowledge to provide the service and products your clients now need or is it time to take classes and develop new skills. Challenge yourself to think differently. Understand the new landscape and provide solutions to address the isolation we are all experiencing. • Process improvement - Now that you know what you’re selling, take a hard look at your processes, goals and resources to determine areas of improvement. This is a time to formalize effective processes, develop a strong communication strategy, and create an environment of accountablity. • Identify your target market – Once you know what you do best, define the charateristics of a potential client that needs what you have to offer. Focus your prospecting efforts, don’t spread your resources too thin. • Reaching clients – How are you continuing to find business? Are you using the internet to its full potential? Give your website a fresher look with appropriate content to draw new views. Drive viewers to your website with a consistent social media presence. Utilize websites catering to your target client and providing opportunites to interact like Houzz and Pinterest. Give your business an identity by taking advantage of video posts, podcasts and blogs. • Create mutually beneficial relationships – Networking and developing resources and relationships have shifted to a virtual setting. Have you given up on networking or do you continue to find new organizations and create opportunities? The symbiotic relationship between the interior designer and general contractor has proven more fruitful than ever for many companies. Seek to develop mutually beneficial business relationships that include the expertise of trusted showrooms and vendors who have proven their customer focus and commitment. Take advantage of your local resources. We as entrepreneurs, designers, employees, educators, artists, and above all human beings, feel the need to connect. Our expertise is needed now more than ever in a time of crisis and insecurity to find healthy, safe solutions for the environment in which we live. Take this opportunity to gather Janet Jackson knowledge and increase awareness; ask questions and don’t just accept status quo. Confidence is Allied ASID critical in delivering your messaging and showcasing your talent - you can make a difference. Communications Director Thank you to those colleagues who have provided perspective and shared their experience in development of this content…Dennis Hoth - URBAN33 Sales & Marketing; Paula Quan – Bobier Sales Luxury Product Sales Manager; Joe Vannelli – Woodside Homes VP of Operations. 24 D E S E RT D ES I G N W I NT E R 2021
2021 Marketing Trends: New Directions For Business Growth
B
urick Communication Design President & Creative Director, Eileen Burick, Industry Partner Rep, provided insightful strategic marketing information to online viewers of our December 2020 ASID Drive Thru Series. Eileen shared important business advice and online resources to help drive your business in 2021. Eileen began her presentation by explaining that businesses in the interior design industry have benefitted from consumers focused on staying at home and sheltering in place. Current circumstances have created a strong desire for updating indoor and outdoor living areas, and it is up to you to be visible to consumers as their desires turn to action. With this in mind, a few of the things to think about when marketing your business: Is your brand attracting interest? Is your customer engaged? Are you providing solutions to your customers’ pain points? We all know it is difficult to attract the attention of new clients, making it increasingly important to consider how you present your company to the public. Keep in mind how your logo, branding, website, and marketing materials make an immediate impression on prospects and customers. Professionally photographed spaces and product images have the power to communicate emotional messages much faster than words. Make sure your visual brand identity is used consistently. Consistency equals reliability and presents a professional image. Maintain a unique identity through your brand. Make your website a robust resource for your buyers. Consumers are looking for answers for their questions and your website is your most important 24/7 marketing tool.Your website is your visual ambassador. Does your website contain a variety of content that is of interest to your buyers? Know your buyer - find out your customer’s pain points and provide content that addresses what they need. Apply your budget for maximum impact of content marketing. Research articles that are of interest and post those (along with the source attribution), work with a ghost writer, or write your own content. Consumers are reading blogs across websites for current information and the number of content formats has exploded. Offer content that provides value. Content marketing attracts potential customers, keeps them engaged, and moves them along the sales funnel. Blogs, short articles, and posts outweigh all the other tactics.
Enhancing visibility:
• Consider showing the behind the scenes of your business. Showcase your brand’s unique personality and story and give your viewers an idea of who the employees are who create the places, spaces, and products they love. • Video is a constantly dominating trend. 83% of the world’s internet traffic will be on video by 2022. Livestreaming and YouTube presence help you connect to your audience. 68% of YouTube viewers use those videos to make purchasing decisions. • Google My Business is controlling how your business appears on search engines. • Save time and effort by automating your social media posting with Hootsuite, Sprout Social, and Buffer. • Set up email automation campaigns based on triggers like Mailchimp and Constant Contact. • Set up a steady line of communication with customers that provides updated content using tools like Chatbox and Pop-ups. Consider implementing tools like Growth Funnel and Live Leads to develop interactivity. • Voice Search is another recurring trend. 20% of mobile queries are done with voice search. Voice Search depends on a fast website and accurate business listings and tends to be full questions. • Interactive content can include quizzes, take polls, shoppable social media posts, user generated Janet Jackson content, and calculators. Allied ASID
Eileen recommends that you take advantage of industry trends shaping interior design marketing and create opportunities to supercharge and promote your business. You can thrive by addressing these marketing trends and incorporating them into your business.
Communications Director
• DIAMOND •
Alyshaan Saeed Aslam 480-607-4955 saeed@alyshaan.com
• MEDIA • SPONSOR
Modern Luxury Scottsdale/ Interiors Lauren Sturman 209-642-3857 lsturman@modernluxury.com
• GOLD •
Monogram Deron Rensen 480 297-3552
deron.rensen@geappliances.com
• S I LV E R •
California Closets Janet Hutchinson 623 434-8888 jhutchinson@calclosets.com
• S I LV E R •
Expressions Home Gallery Kristina Bedoe 480 219-4442
Kdbedoe@morsco.com
26 D E S E RT D ES I G N W I NT E R 2021
• BRONZE •
Arizona Tile Roland Arnold 480-893-9393 rarnold@arizonatile.com
• BRONZE •
Central Arizona Supply Jeremy Smith 602 943-3488 jeremys@centralazsupply.com
• BRONZE •
Dacor Ryan Gates 480 670-1658
ryan.gates@sea.samsung.com
• BRONZE •
• BRONZE •
Ferguson Nicole Levy 602 300 6407
nicole.levy@ferguson.com
• BRONZE •
La-Z-Boy Home Furnishings Jennifer Chandos 602 426-5292 chandosj@lazboyaz.com
• BRONZE •
Arizona Fireplaces Andy Doucett 602 243-6423
adoucett@afdistributors.com
• COPPER •
CFM Floors Steve Apodaca 602 563-8101
steve.apodaca@cfmfloors.com
• COPPER •
Premier Lighting Ken Ross 480 699-3534
Estrella Cabinetry Laura Eagan 623 535-7655
kenneth@shopppremier.com
Laura@estrellacabinetry.com
• BRONZE •
Daltile Denise Bowser 480 443-1057
Solstice Stone Nicole Burke 480 493-2000
denise.bowser@daltile.com
nburke@solsticestone.com
• BRONZE •
• COPPER •
• BRONZE •
Emser Tile Bill Trocki 602 263-8453
Sub Zero Wolf Kelly Dobbins 480-536-5631
billtrocki@emser.com
kelly.dobbins@subzero.com
• COPPER •
Hunter Douglas Kim Mergen 480 226-3147
kim.mergen@hunterdouglas.com
• COPPER •
Image Craft Christine Sterling 602 305-4814 csterling@imcraft.com
• COPPER •
Interior Essentials Johanna Kamenchuk 480 478-8612 johanna@interior-essentials.com
• COPPER •
Monterrey Tile Jeffrey Bennett 480 507-3356 jeffrey.b@monterreytile.com
• COPPER •
Pella Windows and Doors Patricia Frisoni 480 344-3280 frisonipv@pellamw.com
2021 Sponsor Directory Our Sponsors are exclusively featured in the Desert Design magazine
STUDENT NEWS • COPPER •
RugWorx Scott Gwilliam 602 350-4083 info@rugworx.com
• COPPER •
Scottsdale Design District Don Payne 480-421-0221 x206
YOUR
Student Charette 2021 – A Virtual Competion
☛
CALENDAR
O
ur March 2021 Student Charette Design competition will be virtual this year. Interior Design students throughout the valley will compete to create a design that benefits Stepping Stones of Hope; an organization focused on the support and aid for those grieving from the loss of a loved one. Cash prizes: $300 to each 1st place team member and 2nd place receives $100 each. Watch your emails and social media for details. Join the excitement and support our student members by volunteering to join our Charette panel of judges. To volunteer, please email info@azn.asid.org or call 602-569-8916.
donpayne@floorstyles.com
• COPPER •
MARK
}
JUDGES NEEDED!
Attending School During Covid…
T Villagio Tile & Stone Doug Adamson 480 422-6700 doug@vtile.com
THANK YOU TO OUR SPONSORS! YOU ARE THE
BEST!!!
he world is witnessing very unusual times nowadays and so am I. I started this semester with a motivated spirit as this is my graduation semester. However, converting my five in-person classes into online classes was not ideal. I am a mother of two, and one of the biggest challenges I have encountered was being at home trying to attend WebEx and Zoom meetings while trying to lock myself away from them! In addition, as an interior design student, the materials and tools provided in school are so valuable and irreplaceable when working on projects. Gratefully, my instructors were able to request free student access to most of the drafting and rendering software, so I didn’t have to purchase them. I am also saddened by the cancellation of the commencement ceremony as I’ve been waiting for this moment since I started school. I told my kids all about the student procession and how happy I was going to be with them there to support me. I am trying so hard not to let these disappointments affect my focus on my classes and just keep moving forward like everyone else! While the pandemic brought challenges in my graduation process, I must also look for the positives. I am enrolled in five classes this semester at three different Maricopa campuses (Scottsdale, Phoenix, and Mesa) in order to accommodate a non-conflicted schedule. It would have been a huge inconvenience for me to drive from Glendale to these different destinations and spend most of my day in the car. The online solution made me avoid all of this and save time to work on my studies. I was also informed I needed to take a class at the last minute in order to transfer to the NAU program to get my bachelor’s degree. A sixth class! Had I not been quarantined the added class would have been impossible. The pandemic has made most of my instructors more understanding and flexible so self-paced management of my classes has taken off some of the deadline pressure for me. While the pandemic has brought on a lot of obstacles and fears, what I have learned is we should always try to look for opportunities to grow and keep working on making our dreams come true. MARWAH ASAD
Student ASID Student Rep to the Board WINT E R 2 0 2 1 DE SE RT DE SIG N 27
STUDENT NEWS
Light for Hope 2020
T
he Interiors Student Alliance (a combination of ASID and IIDA members) of The Design School at Arizona State University hosted their annual Light for Hope fundraiser in October 2020. The online event featured a silent auction of original light fixtures designed, crafted and donated by students and professionals. All proceeds benefit Free Arts for abused Children of Arizona. Free Arts uses the healing powers of the arts to help abused and homeless children build resiliency and learn to trust and heal. All the children in the Free Arts programs have experienced family trauma, homelessness or violence. To begin healing, they need services including mentoring, a caring community and an opportunity to learn new skills and express themselves.
Emerging Professional
T
he Emerging Professional meeting held on Thursday, January 14, 2021, kick started this year’s first of four meetings. We had a wonderful panel of speakers who helped our student and new designers begin to navigate the new year. Our first speaker, Jennifer Biffer, NCIDQ, has over twenty years of experience in the industry, having transformed countless properties in the United States and abroad. Jennifer is NCIDQ certified and is also a realtor with Launch. Jennifer spoke about clients, projects & profit evaluation and the key details on how to vet your clients before saying yes to a project. Camille Self, Allied ASID, is a former Arizona North Chapter board member and has participated with the Interior Designer for Hire (ID4H) program for the last three years, converting many of those ID4H “appointments” into “clients”. She has won several Design Excellence Awards in the Emerging Professional category since starting her business in 2016. Camille spoke about the benefits, “do’s and don’ts” of volunteering and growing one’s clientele while being an active participant with Interior Designer for Hire (ID4H). She also discussed key points regarding virtual meeting etiquette. We closed this event with a panel discussion hosted by Janet Jackson, Allied ASID. Janet is the Communications Director and a past president of the Arizona North Chapter. She is the Director of Operations for Alliance Contracting. Janet is also an adjunct instructor for Scottsdale Community College, teaching the Interior Materials classes, and sits on the Board of Advisors for EVIT (the Eastern Valley Institute of Technology). The panel discussion covered the benefits of volunteering for ASID and the Interior Designer for Hire program that begins in February and runs through April each year. The panelists included: Debra May Himes, ASID (past president of the Arizona North Chapter who has won a number of awards and accolades during her more than thirty-year career), Susan Solliday, ASID (past president of the Arizona North Chapter and board member) and Marwah Asad, Student ASID (current Student Representative to the board). The information provided by the panelists, with varying degrees of experience, was insightful. Volunteering for ASID was likened to receiving free on-the-job training. Each panelist felt they got so much back by being part of an organization, both in terms of business, leads and contacts, and most importantly creating long-lasting relationships. Being actively involved helped these designers reach out to both industry partners and colleagues who are more than willing to help or provide guidance. Some grew from volunteer to board member to being president of the chapter – a wonderful record of volunteerism and accomplishment. If you are interested in participating in the Interior Designer for Hire (ID4H) program or would like to volunteer as board member, chair a committee, or mentor, please reach out to info@azn.asid.org. We thank our members for their continued support of our chapter.
28 D E S E RT D ES I G N W I NT E R 2021
15125 N Hayden Road, Ste 110, Scottsdale, AZ 85260 480-607-4955 | info@alyshaan.com | www.alyshaan.com SPRING / SU MME R 2 0 2 0 DE SE RT DE SIG N 29
DESERT DESIGN P O Box 8190 Phoenix AZ 85066
PRSRT STD U.S. Postage PAID Phoenix, AZ Permit 5937
KITCHEN | BATH Scottsdale 7550 East Greenway Road, Suite 110 480.219.4442
Discover Excellence.
expressionshomegallery.com
Winter '21 Industry Partner Directory
A‐1 Garage Door / Door 48
Agave Development Group LLC
Luke Martin
David Smith
(602) 786‐7078 LMartin@a1garage.com 3254 E. Broadway Rd Phoenix AZ 85040
(480) 671‐6555 agavegroup@msn.com 17831 E Appaloosa Dr Queen Creek AZ 85142‐4528
Local Member
Local Member
Alyshaan Fine Rugs
American Leather
Saeed Aslam
Regan Paluch
(480) 607‐4955 alyshaanaz@gmail.com 15125 N Hayden Rd Ste 110 Scottsdale AZ 85260‐2548
(720) 320‐5005 regan@reganpaluch.com
National Member
Local Member Sponsor
American Western Distribution
Antique Drapery Rod Co., Inc.
Richard Logan
Jaclyn Carignan
(602) 272‐6016 rick@awdaz.com 1511 S 47th Ave Ste 400 Phoenix AZ 85043‐6113
(214) 653‐1733 jcarigan@antiquedraperyrod.com National Member
National Member
Ardy's Gallery of Window Coverings
Arhaus Furniture
Kelli Enriquez
Linde Perelli
(602) 276‐2232 kelli@ardysgallery.com 3422 E Atlanta Ave Ste 103 Phoenix AZ 85040‐2826 Local Member
(480) 789‐3549 LPERRELLI@ARHAUS.com 4221 N 20TH St Apt 7 Phoenix AZ 85016‐5452
National Member
Arizona Fireplaces Jackie Carro
Meghan Wise
(602) 343‐1000 marketing@arizonafireplaces.com 3435 E Atlanta Ave Phoenix AZ 85040‐2846
(480) 893‐9393 mwise@arizonatile.com 8829 S Priest Dr Tempe AZ 85284‐1905
Local Member Sponsor
Local Member Sponsor
Arizona Tile, LLC
Arizona Tile
Lia Flores
Renee Pomatto
(480) 991‐3066 lflores@arizonatile.com 14700 N Hayden Rd Scottsdale AZ 85260‐3465
(480) 991‐3066 rpomatto@arizonatile.com 14700 N Hayden Rd Scottsdale AZ 85260‐3465
National Member Sponsor
National Member Sponsor
Arizona Tile
Arizona Tile, LLC
Arizona Tile, LLC
Roland Arnold
David Cobos
(480) 991‐3066 rarnold@arizonatile.com 8829 S Priest Dr Tempe AZ 85284‐1905
(480) 893‐9393 dcobos@arizonatile.com 8829 S Priest Dr Tempe AZ 85284‐1905
National Member Sponsor
National Member Sponsor
Arizona Tile, LLC
Arizona Wholesale Supply Co.
Arden Mullins
Kent Greenhalgh
(480) 893‐9393 amullins@arizonatile.com 8829 S Priest Dr Tempe AZ 85284‐1905
(480) 596‐0092 kgreenhalgh@awsco.com 8829 S Prie Tempe AZ 85284‐1905
National Member Sponsor
National Member
Armstrong Ceiling Solutions
Arteriors Home
Robert Trimble
Laura Seely
(480) 985‐9087 rgtrimble@armstrong.com 2733 N Power Rd Ste 102 PMB 422 Mesa AZ 85215‐1683
(801) 232‐3551 National Member
National Member
Arteriors Home
Artistic Alloys & Design
Brian Whitely
Scott Lazar
(602) 432‐5668 brian@urbandeserthome.com
(480) 941‐2611 artisticalloys@yahoo.com 7145 E Earll Dr Sre 112 Scottsdale AZ 85251‐6365
National Member
Local Member
Asian Trade Rug Company
Azadi Fine Rugs
Tomas Almaazen
David Neishabori
(520) 4326‐7828 2623 N Campbell Ave Tucson AZ 85719‐3105
(480) 483‐4600 david@azadifinerugs.com 7001 N Scottsdale Rd Ste 124 Scottsdale AZ 85253‐3660
Local Member
Local Member
Bang & Olufsen America Kimberlee Watt
(480) 515‐9288 kimberlee@wattintegration.com 7001 N Scottsdale Rd Ste 124 Scottsdale AZ 85253‐3660 Local Member
Barbara's Picks Barbara Kaplan
(480) 988‐5088 barbara@barbaraspicks.com 10810 N Tatum Blvd Ste 102 Phoenix AZ 85028‐6056
Local Member
Bellacor
Brown Jordan
Stacy Finley
Kimberly Sedgwick
(651) 294‐2547 sfinley@bellacor.com National Member
(480) 998‐1142 ksedgwick@brownjordan.com 15345 N Scottsdale Rd Ste K180‐190 Scottsdale AZ 85254
National Member
Brown Jordan
Brown Jordan Outdoor Kitchens
Dana Dray (480)322‐4957 ddray@brownjordan.com 5 Marconi Irving CA 92616‐2511
Peter Ross (916) 997‐9604 peter@hearthpatiosales.com National Member
National Member
BSH Home Appliances Juanita Galliford (949) 220‐4340 Juanita.galliford@bshg.com 17911 Von Karmen Ave Ste 100 Irvine CA 92614 National Member
Buffalo Collection
Michael Levenberg
(480) 946‐3903 sales@buffalocollection.com 7044 E 5th Ave Scottsdale AZ 85251‐3216 Local Member
Burick Communications Design
C.A.I. Designs
Dana Bryant
Eileen Burick
(602) 866‐3305
(480) 565‐3775 danab@caidesigns.net 2716 N 68th St Ste 4 Scottsdale AZ 85257‐1207
info@burick 17907 E Slide Rock Dr Rio Verde AZ 85263‐5339 Local Member
Local Member
Cabinet & Stone LLC.
Tony Thomas (480) 588‐2213 tonyt@cabinetandstone.com 8340 E Raintree Dr Bldg D7 Scottsdale AZ 85260‐2540 Local Member
Janet Hutchinson (623) 434‐8888 jhutchinson@calclosets.com 2043 W. Lone Cactus Drive Phoenix AZ 85027 National Member Sponsor
California Closets
California Closets
Cambria
Aaron Pieratt
Emily Maduros
(623) 434‐8888 apieratt@calclosets.com 2043 W. Lone Cactus Drive Phoenix AZ 85027
(480) 579‐4492 Emily.Maduros@CambriaUSA.com
National Member Sponsor
National Member
Candelaria Design Associates
Castelle
Gary Moretti (303)550‐9186 gsmcol@msn.com 2240 N Clay St Unit 311 Denver CO 80211‐5192 Local Member
Evelyn Jung (602) 604‐2001 evelyn@candelariadesign.com 6900 E Camelback Rd Ste 400 Scottsdale AZ 85251‐2441 Local Member
Central Arizona Supply
Central Arizona Supply
Jeremy Smith
Paul Panitch
(480) 834‐5817 jeremys@centralazsupply.com 4750 N 16th St Phoenix AZ 85016‐4604
(480) 834‐5817 paulp@centralazsupply.com 208 S Country Club Dr Mesa AZ 85210‐1248
Local Member Sponsor
Regional Member Sponsor
Century Furniture
Ceramigraphics
Lisa Quintalino
Angus Flynn
(480) 362‐1832 LQuintalino@centuryfurniture.com 2708 N 68th St Scottsdale AZ 85257‐1209
(480) 772‐9381 angus@ceramigraphics.com 3525 E Roeser Rd Phoenix AZ 85040
Regional Member
Local Member
Ceramigraphics
CeTerra Accents & Interiors
Linda Goldojarb
Katherine Mueller
(480) 447‐7746 linda@ceramigraphics.com 3725 E Roeser Rd Ste 19 Phoenix AZ 85040‐3913
(480) 596‐0059 ceterra.interiors@gmail.com 15125 N Hayden Rd Scottsdale AZ 85260
Local Member
Local Member
Circa Lighting
Clare Frame & Art
Michael Clare
Cecillia Carson
(480) 606‐5601 ccarson@circalighting.com 4201 N Marshall Way Scottsdale AZ 8525
(480) 970‐8400 clareframeart@gmail.com 2916 N 68th St Scottsdale AZ 85251‐6803
National Member
Local Member
Classic Millworks, LLC
Marilyn Zembsch (602) 696‐3620 marilyn@cmillworks.com 2122 W Lone Cactus Dr #7 Phoenix AZ 85027‐2650 Local Member
Closet Factory Becky Sharpe
(480) 998‐2070 Becky.sharpe@closetfactory.com 14425 N 79th St Ste H Scottsdale AZ 85260‐6995 National Member
Closet Factory
Clyde Hardware Co., Inc Sarah Hildebrandt
Pam Silkey
(602) 264‐2106
(480) 998‐2070 14425 N 79th St Ste H Scottsdale AZ 85260‐6995
sarah@clydehardware.com 4808 N 15th St Phoenix AZ 85014‐3725 Local Member
National Member
Contract Furnishings Mart
Contract Millwork Shana Pena
Steve Apodaca
(602) 304‐1000 spena@contractmillwork.com 4800 S 36th St Phoenix AZ 85040‐2905
(602) 563‐8101
steve.apodaca@cfmfloors.com 3150 N San Marcos Pl Chandler AZ 85225 Regional Member Sponsor
Local Member
Copenhagen Imports, Inc.
Craig Billiards
Lars Hansen
Craig Connelly
(602) 266‐8060 lars@copenhagenliving.com 1701 E Camelback Rd Phoenix AZ 85016‐4022
(480) 907‐7600 Craigbillards@gmail.com 15516 N Greeway‐Hayden Loop Ste 400 Scottsdale AZ 85260‐1867
Regional Member
Local Member
Crate & Barrel
Cullum Homes, Inc.
Liz Schulte
Kim Cullum
(319) 519‐9929 lschulte@crateandbarrel.com 1250 Techny Rd Northbrook IL 60062
(480) 949‐2700 kim@cullumhomes.com 14746 N 78th Way Scottsdale AZ 85260‐2969
National Member
Regional Member
Cullum Homes, Inc.
Cullum Homes, Inc
Maria Castanon
Suzanne Colins
(480) 949‐2700 maria@cullumhomes.com 14746 N 78th Way Scottsdale AZ 85260‐2969
(480) 949‐2700 suzanne@cullumhomes.com 14746 N 78th Way Scottsdale AZ 85260‐2969
Regional Member
Regional Member
Currey & Company Randy Gould
Dacor ‐ Samsung Electronics Ryan Gates
(602) 315‐0565
(480) 670‐1658
PO Box 62403 Phoenix AZ 85082‐2403 National Member
Ryan.gates@sea.samsung.com
National Member Sponsor
Daltile Corporation
Daltile Corporation
Diana Lubic
Sy Romero Ochoa
(480) 443‐1057 Diana.lubic@daltile.com 15550 N 84th St Ste 101 Scottsdale AZ 85260‐1836
(480) 434‐1057 Sy.romero@daltile.com 15550 N 84th St Ste101 Scottsdale AZ 85260‐1836
National Member Sponsor
National Member Sponsor
Daltile Corporation
Daltile Corporation
Denise Bowser
Christine Collura
(480) 241‐3195 Denise.bowser@daltile.com 2040 W. Rio Salado Parkway Tempe AZ 85281
(480) 241‐3195 Christine Collura@daltile.com 2040 W Rio Salido Parkway Tempe AZ 85281
National Member Sponsor
National Member Sponsor
Daltile Corporation
Tracey Schwartz (520) 425‐6233 tracey.schwartz@daltile.com 125 N Mount Vernon Ave Prescott AZ 86301‐3209
Dave's Custom Millwork Dave Perrin
(623) 465‐8866
Mperrin4@gmail.com 45023 N 7th St New River AZ 85097‐7333
National Member Sponsor
Delos Rugs
Tami Kondravy
Paula Quan (602) 304‐0001 paula@bobiersales.com 2125 E Jones Ave Phoenix AZ 85040‐1470
(610) 462‐5348
tamikondravy@yahoo.com 37154 W Leonessa Ave Maricopa AZ 85138
National Member
Delta Faucet Company
Delta Faucet Company
Christina Earle
Denise Suzuki ,Pacific West Furniture, Royal Mattress Denise Suzuki
(602) 228‐8964 christina@bobiersales.com 2125 E Jones Ave Phoenix AZ 85040
(949) 786‐5527 denise@denisesuzuki.com Local Member
National Member
Design Within Reach
Duchateau
Liza Harper
Lori Coleman
(480) 970‐8800 lharper@dwr.com 14049 N Scottsdale Road Suite 180 Scottsdale AZ 85254
(602) 300‐1983 lcoleman@duchateau.com 4535 E Ramuda Dr Phoenix AZ 85050‐8519
National Member
Local Member
Dunn‐Edwards Paint Corp.
(602) 702‐7273 @dunnedwards.com 15630 N 50th St Scottsdale AZ 85254‐1622
Edelman Leather Cheryl McCarthy (310) 855‐9355 cherylm@edelmanleather.com National Member
Regional Member
Elkay Manufacturing Company
Val Galvan
Kathy Salazar (602) 263‐8453 kathysalazar@emser.com 2604 S 38th St Phoenix AZ 85034‐7266
(480) 813‐1313
vgalvan@swmech.com 1440 W San Pedro St Gilbert AZ 85233 National Member
National Member Sponsor
Emser Tile
Emser Tile
Estrella Cabinetry & Design Center
Michelle Osborne
Laura Eagan
(480) 285‐9716 MichelleOsborne@emser.com 15500 N Greenway Hayden Loop Ste 1 Scottsdale AZ 85260‐1203
(623) 535‐7655 Laura@estrellacabinetry.com 14190 Van Buren St Goodyear AZ 85395‐2543
National Member Sponsor
Local Member Sponsor
Excel Dryer, Inc.
Expressions Home Gallery
Jay Trapnell
Kristina Bedoe
(502) 407‐5573 4278 South Goodall Place Tuscon AZ 85730
(949) 299‐6411 kdlbedoe@morsco.com 7550 E Greenway Rd Ste 110 Scottsdale AZ 85260‐1896
National Member
Local Member Sponsor
Fabricut and S. Harris
Facings of America
Misty Trevino
Christine Rhodes
(916) 804‐1550 misty.trevino@fabricut.com 8961 W Black Hill Rd Peoria AZ 85383‐3782
(480) 798‐5779 crhodes@facingsofamerica.com 4132 E Alan Ln Phoenix AZ 85028‐4115
National Member
Local Member
Faux Finishes
Feizy Import & Export
Rich Kovacich
Julie Rawlins
(480) 797‐4083 fauxfinishesinc@msn.com 6551 E Kohuana Pl Cave Creek AZ 85331‐8696
(602) 377‐8030 rawlinsaz@gmail.com 10410 E Laurel Ln Scottsdale AZ 85259‐2941
Local Member
National Member
Ferguson
Ferguson
Nicole Levy
Lissa Steele
(480) 444‐5000 nicole.levy@ferguson.com 3426 E Baseline Rd Ste 101‐103 Mesa AZ 85204
(480) 444‐5003 lissa.steele@ferguson.com 3426 E Baseline Rd Ste 101‐103 Mesa AZ 85204
National Member Sponsor
National Member Sponsor
Fiber Protector America
Fiber‐Seal Systems
Chad Brownlow
Nancy Nease
(480) 237‐3537 info@polishedcleaners.com 16211 N Scottsdale Rd Ste A6‐218 Scottsdale AZ 85254‐1584
(480) 519‐0121 NancyN@FiberSeal.com National Member
National Member
Fiesta Furnishings Claudia Leclair (480) 951‐3239 fiestaclaudia@aol.com 15320 N Hayden Rd Scottsdale AZ 85260‐2513
Flexco Anne Murrell 1401 E 6th St Tuscumbia AL 35674‐2919 Regional Member
Local Member
Fully Loaded Deliveries
Genova•Detwiler Custom Builders
Chris Berg
Meara Perrin
(480) 307‐8077 chris@fullyloadeddeliveries.com 2400 W Union Hills Dr Ste 140 Phoenix AZ 85027‐5193
(602) 368‐8582 meara@gdbuilt.com 4650 E Thomas Rd Phoenix AZ 85018‐7710
Local Member
Local Member
Gensun
Gud Furniture Design
Bob Ryan
Angel Gudino
bobryanpatio@gmail.com
(760) 799‐8241 gudfurnituredesign@gmail.com 81828 Via Parco Dr Indio CA 92203‐7713
National Member
Regional Member
Helser Brothers, Inc
Hinkley Lighting Factory
Camille Matthews
Jennifer Campo
(480) 497‐8191 camille@helserbrothers.com 3294 N Nevada St Chandler AZ 85225‐1124
(602) 279‐6267 jennifer@hinkleys.net 4620 N Central Ave Phoenix AZ 85012‐1818
Regional Member
Regional Member
Hinkley Lighting Factory
Michael Jackson
Shannon Hinkson
(602) 279‐6267 michael@hinkleys.net 4620 N Central Ave Phoenix AZ 85012‐1818
(480) 628‐2416
Shannon@HicksonCo.com 5050 N Central Ave Phoenix AZ 85012‐1818
Local Member
Regional Member
HL Design Build, LLC
Hinkson Company, LLC
Hooker Furniture
Richard Loope
Les Glaser
(480) 415‐5281 rloope@Hldesignbuild.com 5070 N 40th St Ste 140 Phoenix AZ 85018‐2193
(602) 321‐1962 lesg4@me.com 1524 W Orchid Ln Phoenix AZ 85021‐4340
Local Member
National Member
House Of Rohl
Hudson Valley Lighting
Wendy Asmus
Lori Del Secco
(480) 213‐1129 Wendy.asmus@houseofrohl.com 3 Parker Irving CA 92618‐1605
(480) 290‐5511 ldelsecco@gmail.com 151 Airport Dr Wappingers Falls NY 12590‐6161
National Member
National Member
Hunter Douglas, Inc.
Hyde Park Fine Rugs
Katherine Wentz
Brian Shanley
(845) 664‐7000 katherine.wentz@hunterdouglas.com 517 E 77th St New York NY 10075‐8810
(408) 477‐3200 20789 N Pima Rd # Jt‐140 Scottsdale AZ 85255‐7204 Local Member
Regional Member Sponsor
Hyde Park Interiors
Image Craft/Viapagi
Erik Humphrey
Lisa Perkins
(480) 405‐6500 8924 E Pinnacle Peak Rd Ste G1 Scottsdale AZ 85255‐3618
(602) 206‐4141 lbperkins@cox.net 3401 E Broadway Rd Phoenix AZ 85040‐2864
Local Member
Regional Member Sponsor
Image Craft/Viapagi
Imperial Wholesale Inc
Christine Sterling
Michael Imperial
(602) 305‐4814 csterling@imcraft.com 3401 E Broadway Rd Phoenix AZ 85040‐2864
(480) 986‐6900 pmitchell@imperialwholesale.com 9602 E Main St Mesa AZ 85207‐8912
Regional Member Sponsor
Local Member
Innovative Wine Cellars
Inside/Out Showrooms, Inc.
Sandy Horwitz
Catherine Trevigne
(480) 538‐1288 sandy@winecellardesigns.biz 8340 E Raintree Dr Ste 89 Scottsdale AZ 85260‐2540
(480) 994‐1060 accounting@insideoutshowrooms.com 6812 E Thomas Rd Scottsdale AZ 85251‐6914
Local Member
Local Member
Interior Define
Interior Essentials
Jen Schwendener
Laurent Bernard
(323) 831‐3649 Jen@interiordefine.com 171 S La Brea Ave Los Angeles CA 90036
(480) 478‐8612 scottsdale@interior‐essentials.com 2720 N 68th St Ste 3 Scottsdale AZ 85257‐1203
National Member
Local Member Sponsor
International Market Centers
Italian Design Concepts
Lee Hershberg
Diana Richardson
(702) 599‐3064 lhershberg@imcenters.com 475 S. Grand Central Parkway Suite B1615 Las Vegas NV 89106
(480) 534‐3970 d@ItalianDconcepts.com 15125 N Hayden Rd Ste 119 Scottsdale AZ 85260‐2570
National Member
Local Member
Jaipur Living Inc.
JennAir
Peggy Hicklin
Vanessa Dahm
peggyh@bassman‐blaine.com 3030 N. Hayden Rd. #29 Scottsdale AZ 85251
(480) 356‐9122 vanessa_a_dahm@jennair.com 2740 E Quiet Hollow Ln Phoenix AZ 85024‐6227
National Member
Local Member Sponsor
Karndean Design Flooring
Carrie Tull
Kohler Kitchen & Bath Americas Katie Baker (480) 268‐1113 katie.baker@kohler.com 444 Highland Dr Kohler WI 53044‐1515 National Member
(480)339‐9247
Carrie.tull@karndean.com National Member
Kohler Signature Store by Hughes Supply Abigail Mallett (480) 397‐2021 Rebecca.Yarborough@hajoca.com 4513 N Scottsdale Rd Ste 116 Scottsdale AZ 85251‐7638 Local Member
Kravet, Inc. Ellen Bosco (800) 648‐5728 ellen.bosco@kravet.com 2728 N 68th St Ste 1 Scottsdale AZ 85257‐1213 National Member
Kravet, Inc.
Kravet, Inc.
Crystal Fritz
Elliott Halem
(480) 994‐3900 crystal.fritz@kravet.com 2728 N 68th St Ste 1 Scottsdale AZ 85257‐1213
(818) 710‐9900 elliott.halem@kravet.com PO Box 9028 Calabasas CA 91372‐9028
National Member
National Member
La‐Z‐Boy Furniture Galleries
Lexington Home Brands
Jennifer Chandos
John Rojas
(602) 426‐5292 chandosj@lazboyaz.com 4135 E Cotton Center Blvd Phoenix AZ 85040‐8849
(480) 320‐8998 jrojas@lexington.com 1934 E Camelback Rd Ste 120 PMB 456 Phoenix AZ 85016‐4136
Local Member Sponsor
National Member
Lights Up Arizona! LLC David Gill (480) 600‐2504 david@lightsuparizona.com 4525 N 66th St Unit 90 Scottsdale AZ 85251‐1020
Logison Acoustic Network Steve Williams (877) 799‐2644 swilliams@archoustics‐west.com 5722 Lonetree Blvd Rocklin CA 95765‐3734
Local Member
National Member
Lunada Bay Tile
Emily Marris
Lutron Electronics Co. Kathryn Bertmaring (484) 294‐7455 kbertmaring@lutron.com PO Box 8363 Scottsdale AZ 85252‐8363
(209) 298‐9025 emily@lunadabaytile.com 1661 240th St Harbor City CA 90710‐1310 National Member
National Member
Madeli‐USA LLC
MAK Inspirations
Emily Garcia
Antoinette Kirwan
(305) 718‐8817 angelm@madeli.com 9710 NW 110th Ave Unit 1 Medley FL 33178‐2549
(602) 481‐9269 Makinspirations@gmail.com 25934 N 84th Ln Peoria AZ 85383‐3601
National Member
Local Member
Michael Madley Furniture Design Michael Moody (480) 490‐4922 hello@michaelmadley.com 7147 E Rancho Vista Dr B9 Scottsdale AZ 85251 Local Member
Minted Sarah Greenwood trade@minted.com
747 Front St FL 2 San Fraancisco CA 94111‐1917 National Member
Mitchell Gold + Bob Williams
Modern Luxury Scottsdale
Denica Herman
Lauren Sturman
(480) 444‐5790 denica.herman@mgbwhome.com 7014 E Camelback Rd #1023 Scottsdale Fashion Square Scottsdale AZ 85251
(209) 642‐3857 info@azn.asid.org 7525 E 2nd St Ste 100 Scottsdale AZ 85251‐4575 Local Member Media Sponsor
National Member
Monogram Appliances
Deron Rensen
Monogram Appliances Jay Klosterman
(480) 297‐3552 deron.rensen@geappliances.com 16026 N 52nd Pl Scottsdale AZ 85254
(480) 387‐9715 Jay.Klosterman@geappliances.com 11639 E Wethersfield Rd Scottsdale AZ 85259‐2623
National Member Sponsor
National Member Sponsor
Monterrey Tile Company
Moore and Giles
Jeffrey Bennett
Lori Benninghoff
(480) 507‐7966 jeffrey.b@monterreytile.com 225 W Baseline Rd Gilbert AZ 85233‐1014
(602) 295‐4859 lorib@lbinteriorconcepts.com 7106 N 18th St Phoenix AZ 85016
Local Member Sponsor
National Member
Mortarr
Mortarr
Jen Levisen
Lindsey Rogers
(507) 668‐4098 Jen.levisen@mortarr.com 7291 N. Scottsdale Rd. No. 1012 Scottsdale AZ 85253
(507) 668‐4098 lindsey.rogers@mortarr.com 7291 N. Scottsdale Rd. No. 1012 Scottsdale AZ 85253
Regional Member
Regional Member
My Studio Desk LLC
Old World Tile & Granite
Denise Peloquin
Robbie Kern
(480) 788‐2080 denise@mystudiodesk.com 1525 S. Higley Road #104 Gilbert AZ 85296
(480) 483‐0608 7301 E Redfield Rd Ste 1 Scottsdale AZ 85260‐3932 Local Member
Local Member
Ornamentation
Our House Designs
Leann Fernald
Mari Mack
(480) 788‐6607 leann@ornamentationaz.com 115 S Weber Dr Ste 1 Chandler AZ 85226‐3208
(970) 819‐0729 Mari.ssimerson@gmail.com 2646 Riverside Dr Steamboat Springs CO 80487
Local Member
RegionalMember
Paul's Upholstery Cleaning/MicroSeal of Phoenix
Pella Windows & Doors Mountain West
Paul Vitzthum
Patricia Frisoni
(602) 320‐1844 vitz102@cox.net 18861 N 62nd Ave Glendale AZ 85308‐7628
(480) 344‐3280 frisonipv@pellamw.com 120 E Corporate Pl Chandler AZ 85225‐1059
Local Member
Local Member Sponsor
Pindler & Pindler, Inc.
Premier Lighting
Laurie Friedman
Ken Ross
(480) 229‐4070 lfriedman@pindlercorp.com Scottsdale Design District 2716 N 68th St, Ste 10 Scottsdale AZ 85257‐1216
(623) 907‐2669 Kenneth@shoppremier.com 15507 N Scottsdale Rd Ste 140 Scottsdale AZ 85254‐2167 Local Member Sponsor
Regional Member
ProSource of Phoenix
PSI Window Coverings
Rick Schildgen
Philip Igneri
(480) 420‐2553 rick@prosourcephoenix.com 4545 E Broadway Rd. Ste 200 Phoenix AZ 85040‐4827
(480) 443‐0203 info@psiwindowcoverings.com 7255 E Adobe Dr Ste 110 Scottsdale AZ 85255‐4031
Regional Member
Local Member
Purity Kitchen and Bath Designs
QDI Stone Quarries Direct Intl
Ann Gardner
Lisa Rane
(480) 404‐6994 sales@puritykitchenbath.com 2602 W Holly St Phoenix AZ 85009‐2607
(602) 284‐9335 2633 N 24th Dr Phoenix AZ 85009‐1809
Local Member
Regional Member
Reeves Paperhanging, Inc
Dale Reeves
Rug Treasurers Nick Motlagh
(480) 922‐5568 dale@reevespaperhanging.com 7650 E Redfield Rd Ste C1 Scottsdale AZ 85260‐6906 Local Member
(480) 951‐4148 14405 N Scottsdale Rd Ste A Scottsdale AZ 85254‐3492 Local Member
Rug Worx
Salt Creek Furniture
Scott Gwilliam
Ed Cameron
(602) 350‐4083 info@rugworx.com 3050 S Country Club Dr Ste 6 Mesa AZ 85210‐8342
(623) 412‐4366 Brendae@saltcreekfurniture.com 14418 N Scottsdale Rd Ste 183 Scottsdale AZ 85254‐4084
Local Member Sponsor
Local Member
Samsung Electronics America
Samsung Electronics America
Dan Pease
Darrin Dillavou
(602) 402‐3878 d1.pease@sea.samsung.com 25449 N 40th Ln Phoenix AZ 85083
(602) 689‐4143 d.dillavou@sea.samsung.com 256 E. Liberty Ln Gilbert AZ 85296
National Member
National Member
Scottsdale Design District
Serena & Lily, Inc
Don Payne
Jane Stier
(480) 421‐0221 donpayne@floorstyles.com 2708 N 68th St # 2732 Scottsdale AZ 85257‐1209
(866) 971‐1016 Jane.stier@serenaandlily.com 10 Liberty Ship Way Ste 350 Sausalito CA 94965‐3312
Local Member Sponsor
National Member
Sherwin‐Williams
Sherwin‐Williams
Christopher Cook
Laurie Clark
(602) 220‐4964 christopher.t.cook@sherwin.com 2131 E Jackson St Phoenix AZ 85034‐2524
(602) 570‐7146 laurie.clark@sherwin.com 5127 E Toniko Dr Phoenix AZ 85044‐2815
National Member
National Member
Solstice Stone
Nicole Burke
Sonance Bill Grover (949) 472‐6482 Morris‐Tait Assoc. 23342 Madero Ste E Mission Viejo CA 92691
(480) 493‐2000
nburke@solsticestone.com 4502 E Virginia St Mesa AZ 85215‐911 Local Member Sponsor
National Member
Steelcase Inc.
Stile & Rail Design Studio
Jennifer Callahan
Eric Blair
(602) 908‐9236 23246 N 20th St Phoenix AZ 85024‐7596
(480) 440‐3848 eblair@stileandraildesign.com 15475 N Greenway Hayden Loop Ste B14 Scottsdale AZ 85260‐1628
National Member
Local Member
Structures Cabinet and Design
Structures Cabinet and Design
Kate DeWald
Leyda McCurdy
(602) 647‐1265 kate@structurescabinet.com 2090 East University Drive #106 Tempe AZ 85281
(480) 794‐1966 info@structurescabinet.com 2090 E University Dr Ste 106 Tempe AZ 85281‐4684
Regional Member
Regional Member
Studio 41
Sub‐Zero/Wolf
Sara Wolf
Erin Johnson
(480) 999‐1575 swolf@shopstudio41.com 15551 N. Greenway‐Hayden Loop A145 Scottsdale AZ 85260
(480) 222‐8224 erin.johnson@subzero.com 15570 North 83rd Way Scottsdale AZ 85260
Local Member
National Member Sponsor
Sunbrella
Marcia Blake
Tabarka Studio (480) 681‐7978 info@tabarkastudio.com 2716 N 68th St Ste 9 Scottsdale AZ 85257‐1207
(336) 586‐1220 mblake@glenraven.com 11104 N 110th Pl Scottsdale AZ 85259‐3920
Local Member
National Member
The Art Department
The Collector's House
Terry Amerine
Jamilyn Fournier
(480) 596‐9800 Terry@TheArtDeptAZ.com 7850 E Evans Rd Ste 106 Scottsdale AZ 85260‐6919
(480) 268‐9292 jamilyn@thecollectorshouse.biz 8787 N Scottsdale Rd Ste 208 Scottsdale AZ 85253‐2328
Local Member
Local Member
The Elegant Window
The Stone Collection
Karen Barnes
Joe Schreur
(480) 854‐3078 karen@elegantwindow.com 2764 E Claxton Ct Gilbert AZ 85297‐7520
(972) 488‐5700 Jschreur@thestonecollection.com 4101 S 38th St Phoenix AZ 85040‐2959
Local Member
Regional Member
The Tile Shop
The Tile Shop
Dustin Ollerhead
Samatha Wicker
(623) 215‐1743 dustin.ollerhead@tileshop.com 3051 East Indian School Rd Phoenix AZ 85016
(480) 386‐5479 Samatha.Wicker@tileshop.com 14000 N Hayden Road Suite 105 Scottsdale AS 85260
National Member
National Member
The Tile Shop
Thingz Contemporary
Jason D'Asto
Steve Fischer
(480) 214‐6135 097manager@tileshop.com 14000 N Hayden Rd Ste 105 Scottsdale AZ 85260‐5521
(480) 378‐0717 Steve@ThingzContemporary.com 15125 N Hayden Rd Ste 100 Scottsdale AZ 85260‐2566
National Member
Local Member
TOTO USA, Inc.
TOTO USA, Inc.
Paula Quan
Alex Oorin
(602) 304‐0001 paula@bobiersales.com 2125 E Jones Ave Phoenix AZ 85040‐1470
aoorin@toto.com
National Member
National Member
Trade‐Wind Manufacturing
True Residential
Mark Hallett
Cortney Winger
(602) 900‐8500 mhallett@t‐wusa.com 800 W Grant St Phoenix AZ 85007‐3428
(801) 807‐7937 cwinger@truemfg.com 25719 W Miami St Buckeye AZ 85326‐2932
Local Member
National Member
Underfoot
Villagio Tile
Shelly Lester
Doug Adamson
(480) 222‐1120 info@underfootaz.com 7850 E Evans Rd Ste 101 Scottsdale AZ 85260‐6919
(480) 477‐8800 doug@vtile.com 8340 E Raintree Dr Scottsdale AZ 85260‐2540
Local Member
Local Member Sponsor
Visionmakers Intl.
Waterworks
Kimberly Witgen
Marsha Cates
(480) 703‐1887 kimw@visionmakersintl.com 1850 N Higley Rd Mesa AZ 85205‐3304
(480) 946‐2550 Marsha.Cates@waterworks.com 2732 North 68th Street Suite 7 Scottsdale AZ 85257
Local Member
Regional Member
Wendover Art Group
Williams Sonoma, Inc.
Stuart Spencer
Courtney Minton
(727) 573‐1417 stuart.spencer@wendoverart.com 6465 126th Ave Largo FL 33773
(602) 279‐0716 cminton1@wsgc.com 100 E Camelback Road, Ste 148 Phoenix AZ 85012
National Member
National Member
Wilsonart LLC
Wipliance
Joseph Kluger
Hugh Travis
Joseph.Kluger@wilsonart.com PO Box 6110 Temple TX 76503‐6110
info@wipliance.com 7301 E Acoma Dr Ste 1204 Scottsdale AZ 8526‐3111
National Member
Local Member
York Wallcoverings
Your Source
Lynn Parks
Karen Romersa
(717) 846‐4456 15200 Cavalier Canyon Lakeway TX 78734
(602) 696‐8768 kromersa@yoursourceaz.com Local Member
National Member