It’s A new ye A r, wit H new res OL uti O ns, new tren D s A n D new products. I love this time of year – ideas seem brighter, new products seem glossier, and goals seem even more attainable. this year I resolve to make at least one realistic resolution. Clean out the office? Revamp the living room? Revisit old art projects? Or start fresh with a new idea I haven’t tried? there is crispness in the air and optimism in my heart as I set out to discover what the new Year has in store for me.
I am inspired by the color palette and pattern offerings appearing on the market this year. Earthy hues with pops of vibrancy remind me of Indian Blanket flowers blooming next to an outcropping of northern Arizona granite. According to several paint companies, the new in color for 2012 is grey. this stylish neutral looks to be the pairing of choice, whether with watery blues or vibrant yellows. And tying into this is a trend towards metallics. Sleek and modern or elegant and glamorous, grey is the new black. this year is going to be about graphics and patterns. Bold patterns will be the primary focus. Mix textiles, patterns and textures to take best advantage of this new trend. And one of my favorite impulses is showing up in profusion – take a traditional pattern, simplify and enlarge it in order to form a new modern twist on the traditional. this “back to basics” look at traditional patterns is anything but. they are oversized, bold, colorful, tonal, stylized, abstract and ethnic. I am drawn to simple formal designs like Windsor Smith’s Riad showing an up-close view of a traditional trellis scheme, paired with informal ethnic flair like a Mexican blanket stripe. new Year’s Resolutions are swirling around in my head. Maybe I should revamp the living room with a new neutral grey to reinvigorate my existing color palette. Patterns are looming in my future…new tiling design in the bathroom? Mixing textiles and wood tones in the living room? Maybe my new art project will be a multi-media take on a traditional pattern. Many of the new offerings for 2012 are highlighted in this issue of Desert Design. Peruse the issue and then go on your own scavenger hunt for inspiration. the whole year is before you! DD
Create Your World!
tracey Marshall, ASID President 2011-2012 this year i resolve to make at least one realistic resolution.
We LCOM e tO O ur F irst issue of Desert Design Magazine for 2012. the beginning of a new year is an appropriate time for manufacturers and vendors to showcase their latest offerings to practicing interior designers. Fortunately, there are some common threads throughout the material we received from various sources. One of these common thread colors is the 2012 Pantone® Color of the Year, tangerine tango. Pantone’s website states that “In 1963, Lawrence Herbert, Pantone’s founder, created an innovative system for identifying, matching, and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community.” this system “is a vital tool for designers in the apparel, home furnishing, and interiors design industries for selecting and specifying color used in the manufacturing of textiles and fashion.” In this issue, you will see the latest in color trends, furnishings, and fabrics, as well as an article (by naomi Anderson) on how to check up on the viability of your PR goals.
I would like to thank members of the ASID family for continuing to provide our local community and regions beyond this locale with exquisite design, from design practitioners to industry partners. A big thank you goes to Phoenix Home and Garden Magazine for continuing to partner with our chapter and affording us the opportunity to grow our brand. this issue also contains an insightful article by Kermit Baker, Hon. AIA, AIA Chief Economist about the “downsizing of homes” in today’s economy.
We rely heavily upon advertisers in Desert Design Magazine and those IPs who support us throughout a given year by sponsoring events and providing products and resources for a project such as UMOM (the largest homeless shelter in the state and one of our chapter’s 2012 charities). By continually working together and expressing our thoughts through Desert Design Magazine, we can only increase the strength of our chapter.
Finally, beginning with the next issue, we hope to begin a “Milestones” section listing special events and anniversaries. Stay tuned, attend monthly meetings, and feel free to submit articles for publication in Desert Design Magazine. DD
Michael Clare, Industry Partner Editor
DESERT ESIGND
AsiD AriZOnA nOrtH CHAPter OFFiCe
BeV MCMAnn Administrator Suite 300 7702 east Doubletree Ranch Road Scottsdale, Arizona 85258 602-569-8916 www.asidaznorth.org
eDitOr
MICHAeL CLARe, Industry Partner editor 480-970-8400
eDitOriAL stAFF nAOMI AnDeRSOn, Industry Partner 602-820-2336
CAnDY LeSHeR, Industry Partner 480-784-6611 x 245 DeDe RADFORD, Industry Partner 602-702-7273
PuBLisHing stAFF Publishing/Advertising Sales Suite B 7507 east McDonald Drive Scottsdale, Arizona 85250
TeRRY BABB Publisher 602-870-8440
KARen ROMeRSA Associate Publisher 602-696-8768
LInDA LOngMIRe Art Director 602-274-3979
PATRICK JAgenDORF western Sales Representative 562-795-9134
Meetings& Events
February
May
March
June
April
Venue:
Venue:
MeeTIng ReCAPS
TH is LA st quA rter wA s filled with informative and exciting monthly gatherings. In october, Palavela Home of Scottsdale hosted our largest membership meeting. Laurie Clark, Senior Designer Account Executive with Sherwin Williams, presented COLORMIX™ 2012, color forecasts for the design community. She talked about palettes inspired by Mother Earth including forest, seaweed, algae, and moss. thank you to Ryan and Sue O’Meara for hosting the meeting and to Laurie Clark for bringing us this year’s colors.
noveMber brought us into the kitchen at Allstate Appliances where Mary Fisher Knott, Allied ASID, spoke about turning lemons into lemonade, specifically talking about some of her challenging kitchen projects. We collected a truckload of food for our community service organization, UMOM. thanks to Megan Still and her crew at Allstate for providing us with wonderful food and beverage.
Speaking about food, our host, Alyshaan Rugs, provided us with delectable Middle Eastern food for our Exotic Holiday Party in DeceMber. Our hosts were clothed in sari costumes and the belly dancer turned some heads. Across the hall, Arizona Wholesale supplied scrumptious desserts. thank you to gem Surfaces for providing libations. Members: thank you for bringing toys and books to Santa’s workshop for UMOM; the children appreciated their special gifts. A thank you to everyone for participating in the raffle benefitting UMOM with the grand prize being a $10,000 rug donated by Alyshaan Rugs. Other prizes included an IPAD from ASID and spa packages from Arizona Wholesale. DD
LegISLATIVe FUnDRAISIng eFFORTS
B Y C I n DY Lew TO n, ASID, P R e SID en T - eL e CT
Interi O r Design Coalition of Arizona (IDCA) hosted the very successful green grapes Wine tasting event February 2nd at AECOM’s new Phoenix office. this annual event is a fundraiser supporting IDCA’s legislative efforts in Arizona. What are those legislative efforts? the Coalition strives to protect the interior design profession through a voluntary registration that would give designers the ability to submit, stamp,
and sign non-structural plans for permitting purposes.
IDCA’s next event is an evening of golf, Design Under Par, to be held March 22, 2012. this fundraising event is for those who play golf or would like to have a great time playing At golf! A great silent auction is planned along with a fun evening of networking. Don’t miss out!
Lastly, ASID strongly supports legislative efforts in support of our profession throughout the country. to this end, ASID is hosting a legislative symposium in georgia next month and we expect to hear about the latest efforts. DD
• stephenie J. Hodge, Allied ASID
• kelly elizabeth Ford, Allied ASID
• eleanor brachfeld, Allied ASID
• gwen connor, Allied ASID
• Milt e. elliott, ASID
• betsy burgan, Allied ASID
• kim Marie soe, Allied ASID
• kristen kay abbey, Allied ASID
• lisa abadie, Allied ASID
• trampas c. Johnston, Allied ASID
• kristen M. wilmering, Allied ASID
• Janice s. Pierson, ASID, LEED AP
H r e M in D er! entries for this year’s competition will be submitted in digital format for the second year in a row.
H s u BM issi O n De ADL ine: 4/27/12 12 p.m. to 4 p.m. at the Kravet Showroom. To learn how to enter this competition, go to www. asidaznorth.org and click on the awards competition button on the home page.
H q uesti O ns? Contact AMY STRAng, Chair, at amystrang1@gmail.com.
ASID DeSIgneRS DeSIgn A STYLe VILLA FOR PHOenIx FASHIOn weeK!
ASID, C OMMITT ee C HAIR
FO r t H e se CO n D ye A r, A si D received a fabulous opportunity when Cheryl Lutton, Marketing Director for Cities West Publishing, Inc., asked ASID to design a “Style Villa,” for Arizona’s leading fashion event, Phoenix Fashion Week
Armed with an absolutely incredible team of volunteers, the crew created a design and enlisted Industry Partner Members and vendor donations to create relaxing lounge areas to compliment the Fashion Week’s vendor extravaganza at the talking Stick Resort!
Phoenix Fashion Week is a yearly runway show that “Bridges Designers and Buyers.” It draws 1,500 guests and was created to market established and emerging fashion designers from around the globe to top retailers, buyers, media, and fashionistas. the volunteers this year were challenged to create a space that was, according to Brian Hill, Executive Director of the event: “…cool, urban, hot, chic and…sick!”
the wall-less space is large and open to the public so the challenge was to create sitting venues, add excitement, and attract attention for the vendors.
twelve-foot vertical banners with hand-painted fashion illustrations on the surrounding pillars offered major impact; large tree pots dressed in skirts of a wild metallic fabric offered a bit of bling. Existing furniture slipped into colorful fabric covers and additional selected pieces gave the space a “cool” factor.
Fashion sketches from the show’s featured designers were printed on transparency film and transferred to make fabric pillows to adorn the space. the designers will receive the pillow as a souvenir of the event at the end of the show.
thanks go out to the ASID designers who worked so hard on the project and to all of the generous donations from the Industry Partners of ASID and vendors who donated to help bring the vision to life! DD
Phoenix Fashion Week Committee Members:
• kari Makenna, Student ASID, Chair
• Paulette kim , Student ASID, Co-Chair
• Paula savino, Allied ASID
• nancy slane-High, Allied ASID
• gabriela Jacobsen, Allied ASID
B Y K ARI M A Kenn A , S TUD en T Me MB e R
Our wi LDLy su CC ess F u L annual fundraising event, Design for Hire, opens to the public on February 25, 2012 and runs through March 2012. We need designers from all over the valley to participate in this worthy event. Proceeds support scholarships and educational events throughout the year.
Here is how it works: Register as a designer online at www. asidaznorth.org. Based on the information you provide on your registration form, you will be matched with one or more clients. You will donate a maximum of two hours of your time per client. the client will pay for a maximum of two hours at $75/hr. ASID AZ north Chapter collects this amount from you. Some clients will just want a consult and will be happy with only two hours. Others may want to engage your services beyond the initial two hours, and you are free to offer your design services at your standard rates.
Again, go to www.asidaznorth. org to register. Questions? Contact Diana Lubic, Chair, at dlubic@hotmail.com. DD
MARK YOUR CALenDARS
t r AD e sHO w/ Pr OF essi O n AL D evelopment Day
• April 19th, 2012
Atr AD e s HO w wit H V en DO r BOO t H s wi LL B e H e LD At t H e Arizona Design Center, 7350 n. Dobson in conjunction with this year’s Professional Development Day.
there will be approximately 50 booth spaces available for vendors and 4 CEUs offered to designers during the day in several showrooms.
this will be an exciting and informative day of networking and fun, so don’t miss it!
Watch for more information in future emails from ASID Arizona north Chapter. DD
DeSIgn exCeLLenCe AwARDS UPDATeS
Our APOLO gies tO Stacy Meisterheim, Allied ASID of Est Est, Inc. who was not recognized previously as one of the designers of the 3rd Place Singular Space winning entry. We are happy to now present a photo of the winning entry in the 1st place Public Facility category designed by norma Escandon Michaels, ASID of nM Interiors. Congratulations to both! DD
3rd Place – singular space
est est, Inc.
Stacy Meisterheim, Allied ASID
Kristin Fredstrom, Allied ASID
1st Place – Public Facility
nM Interiores group, Inc.
norma escandon Michaels, ASID
receive.
new ASSOCIATe MeMBeRSHIP CATegORY
I was encouraged to join by:
A SSOCIATE M EMBERS h I p QuALIFICATIONS
Member Name: ___________________________
EMember ID#: _____________________________
L igi BL e in D i V i D uAL s A re P r AC ti C ing interior designers who can demonstrate six years of full time interior design experience and provide a college transcript reflecting a minimum of an associate’s degree in a subject other than interior design.
Please include the name and member ID number of the ASID member who referred you in the appropriate fields on the membership application to receive a FREE ASID gift and be entered into a drawing for a prize valued at $500!
I was encouraged to join by:
experience must be verified by:
Member Name: ___________________________
• existing interior designer member of ASID
• existing IP member of ASID
Member ID#: _____________________________
• Current or past employers
• Current or past clients
Please include the name and member ID number of the ASID member who referred you in the appropriate fields on the membership application to receive a FREE ASID gift and be entered into a drawing for a prize valued at $500!
go to http://www.asid.org/members/associate/ to learn more and refer a friend in the Share the Love promotion! DD
Associate Members must comply with standard CeU requirements.
Application Fee: $100
Membership Dues: $430
SHARe THe LOVe
AI was encouraged to join by:
s A VALue D A si D M e MB er, yO u HAV e A strong influence on your colleagues and friends who are not currently a part of ASID. share why you love asiD and how being a part of this community has helped you grow your business, build your network and expand your knowledge—and get some extra $ while doing it!
Member Name: ___________________________
Member ID#: _____________________________
Please include the name and member ID number of the ASID member who referred you in the appropriate fields on the membership application to receive a FREE ASID gift and be entered into a drawing for a prize valued at $500!
I was encouraged to join by:
Member Name: ___________________________
Member ID#: _____________________________
Please include the name and member ID number of the ASID member who referred you in the appropriate fields on the membership application to receive a FREE ASID gift and be entered into a drawing for a prize valued at $500!
love instructions! Have the new member write your member ID number on their application or when they apply online, and we will track it. Once the new member has been active for four months, you will receive your voucher code for $50 that can be used towards membership dues or anything in the ASID store. true Love!
With whom should you share the love? think about your network of colleagues and friends. A designer can refer Industry Partners and vice versa. Don’t be shy - everyone could use a lil’ love!
Recruit 10 new members and become part of the Whole Lotta Love Club! You’ll receive a special ASID pin and be recognized at chapter and
national events. All individuals, companies, and their chapter affiliation will also be recognized on ASID. org. this promotion applies to professional and allied members. ASID student members may not participate. this offer is good for those that were active members in the past five years, but need to be reinstated. Just write the recruiter’s membership number on the reinstatement form.
go to http://www.asid.org/memberservices/love/ launch for more information and forms.
share the love. build an even stronger network of interior design professionals. DD
eYe On DeSIgn
B Y L I n DA J. B ARKMA n, eDITOR , P H oenix Ho M e & Gar D en ASID In DUSTRY P ART ne R
2012 Design trenDs
Design trends for the new Year are always a hot topic in January, with forecasts and predictions pouring in from industry experts many weeks prior. Based on their press releases, what I am seeing in the homes I review, and what I am hearing from design professionals, here are some of the trends that I feel have the most relevance for those of us fortunate enough to reside in Arizona.
COLOr
Since color is at the heart of all design decisions, that seems like a logical place to begin. tangerine tango, Pantone’s 2012 Color of the Year, will be brightening décor in the days to come, even if only in small doses. I see this lively reddish-orange hue used as an energizing accent reflecting the growing optimism about the economy. And since this is a color often seen in desert flora and our stunning sunsets, it has great regional relevance for Arizonans, in particular.
At the opposite end of the color scale are soothing winter whites, shades of grey and earth tones, which are bringing a sense of calm and sophistication not only to walls but to furniture, with lighter woods and painted finishes, especially in pale greys and whites. he muted palette even extends to tiles, with shades of white offering a look that is stylish and timeless. In place of color, dimensional, raised or textured designs are providing impact on fireplaces, backsplashes, wainscoting, tub surrounds, shower walls and more.
urniture
From sofas, chairs and ottomans to benches and headboards, from linen to leather, and from raditional to Contemporary pieces, tufted furniture is enjoying a resurgence in interest. Manufacturers jumping on the bandwagon include natuzzi, Leathercraft, Room, Zuo Modern, Charles P. Rogers, Peninsula and many more, primarily at the higher
end. For a timeless sense of elegance, the look is hard to beat. It’s truly a trend that transcends trends.
CurVes
Chair and table legs, sofa backs and cabinet fronts are showing their feminine side with soft, graceful curves. note the Hayworth Lamp table and the
scoop-armed greta Chair from Lexington Home’s new Mirage collection, the curvaceous Palio Buffet from Domitalia of Italy and the curve-legged Cocktail table from Century Furniture’s Omni Collection. they make wonderful counterpoints to structured straight-edged pieces and Contemporary architecture.
B uy LOCAL
Possibly the biggest trend, the Buy Local mantra seems to be sweeping the nation. While there is a strong push across the country for consumers to buy products that are Made in America, the emphasis in Arizona is on purchasing items that are locally produced, designed, and/or available. We are fortunate to have a wealth of talented artisans, craftsmen and design professionals in Arizona, and Phoenix Home & Garden is intent on giving them our support. DD
MEDIA P A R TNER S
RAnDY w. FISeR IS new ASID CeO
RA n DY w. F IS e R HAS B een named ASID’s new executive vice president and chief executive officer.
Fiser brings to ASID a background in leading organizational transformation in corporate, not-for-profit, and professional services industries. His background includes leading staff, boards, executives, and stakeholders to design strategies, implement programs, and measure performance to achieve organizational goals. Fiser comes to ASID from the Washington, D.C.-based nonprofit education reform organization Achieve, where he served as vice president of management, finance, and operations. He has previous experience as vice president of
strategy for the Fannie Mae Foundation, as a senior advisor at the Make it Right Foundation, and as a senior associate at Booz Allen Hamilton, a strategy, management, and technology consulting firm.
Mr. Fiser’s appointment was announced by ASID President Lisa Henry, FASID, who led a national search task force seeking a qualified candidate to fill the executive position. Mr. Fiser was chosen from more than 150 candidates by the selection committee and approved by the ASID Board of Directors.
Fiser, a native Arizonian, has an MBA in international business from g eorgetown University, a Master of Arts in counseling and human development from University of g eorgia, and a Bachelor of Arts in human resource management from n orthern Arizona University. DD
P r POi nters : TOne YOUR MARKeTIng MUSCLeS In 2012
– a Marketin G Cir C uit Workout
BY n AOMI A n D e RSO n , A n D e RSO n +COMPA n Y PR/MARK e TI ng
IDO n’t kn O w about you, but getting and staying in shape physically is something I think about and strive for at the beginning of every new Year, but somehow towards spring my love of the “workout” fizzles to a few brisk walks per week and the lifting of Costco boxes out of my car. Sadly, golf just doesn’t count much in the heart-pumping department. Honestly, exercising is not one of my favorite pasttimes, but I’m fully aware of the importance it promises to my health and overall happiness. What are we without our health to keeps us feeling younger, stronger, and more confident? So, with that said, I am on board once again with new, revitalized energy for embarking on a spirited workout circuit in 2012…are you with me?
Like your personal health, the lack of movement of your marketing muscles on a steady and regular basis can result in your business becoming weak, stale, and gasping for breath. Of course, you don’t want that…so go strong into 2012 with a new approach. to help tone and condition your studio, follow my Weekly Marketing Circuit Workout 2012. By committing to only 30 minutes per work day building your brand, I can ensure you that your business will gain a healthier bottom line. (no, I didn’t say “bottom”, but let’s hope for that, too!)
Cir C uit #1: Marketing collateral stretch – to get started, spend 30 minutes to an hour reviewing all of your current marketing materials from your business cards to your e-mail signature line. Spread them all out on your drafting table and rank them 1-5 (1 being weak, dated and boring – or missing!). At a minimum, you should have in your branding arsenal the following consistently designed tools in 2012: Logo (eyecatching), business card (creative, off-sized, memorable), leave-behind flyer/brochure, letterhead (digital as well), envelopes, shipping labels, e-mail signature (logo, contact info, headshot, or project thumbnail images), and a Word Press Website/BLOg page. Stretch your imagination here. A grand first impression is vital to a healthy design practice. Don’t resist…push for better!
Cir C uit #2: Past client connections for endurance – It remains a rule of thumb today that 80% of your business comes from 20% of your client base. If you are a believer, then why not allocate 30 minutes per week reconnecting with past clients? You will undoubtedly bring in new projects. Results should include remodels, room renovations, new builds, or referrals to friends or colleagues. this strategy ranks at the top of my list for maximizing the health of your business on a shoe-string budget. Call, e-mail, or send a note today…tell them you’re alive, well, and that you appreciate their business!
Cir C uit #3: network Marketing treadmill – In 2012, this will prove to be one of the most critical promotional exercises you can jump on to excel in gaining new business. It can be rigorous, especially if you’re more of an introverted personality, but the more consistent you are with this climb, the more comfortable you’ll become, especially, when you start strengthening your network of referral partners, friends, and colleagues.
Cir C uit #4: iMarketing lunges – Breathe deep and step far out into the exciting world of Internet or Digital Marketing. I recommend 30 minutes to an hour per week focused on your Internet visibility. Are you on board and taking advantage of the value the Web provides your business? You may want to revise your site, optimize it for search engines, increase or start your blogging, and social media efforts. Don’t sweat it…there are personal trainers out there to guide you in these efforts. Believe me, potential clients are looking for you online now!
Cir C uit #5: Public relations Pull-ups – Build up your clientele by engaging in events and opportunities where you can share your expertise— such as speaking engagements, webinars, Lunch and Learns, and enewsletter. Offer educational events where potential clients are free to use information and the expertise you provide, but then they’ll quickly realize hiring you as the “expert” will give them the best results.
I hope these marketing exercises help strengthen your studio, showroom or service. Just like pumping the real thing, the consistent action of your marketing strategies will build your business endurance 2012! DD
The wall color is American Clay’s “Eureka”, a complement to Pantone’s 2012 Color of the Year.
Colo� Trends
Trends in color are essential elements in a designer’s choice in specifying wall colors, wall coverings, fabrics, flooring, furnishings and accessories. two major companies that are very involved in researching color preferences are Sherwin-Williams and American Clay. Because the products they provide to designers depend on color, their market research serves as a reliable base for forecasting popular color preferences for the coming year.
Sherwin- w illiam S a merican c lay
Sherwin- w illiam S
“Pairing colors within the same color family is a dominant trend. We discovered a fresh array of combinations within color families – be it fiery reds, watery blues, grassy greens or organic neutrals,” explained Jackie Jordan, Sherwin-Williams’ Director of Color Marketing who summarized the company’s paint and finish 2012 forecast.
• reDs burn brigHtly
Red is the color of love and warmth and aesthetically ranges from deep passion to soft femininity. this palette includes hues of flowers and glowing embers. It isn’t a single red, but a deep gradation of fuchsias, redoranges, violets, and delicate pinks.
• blues not wasHeD out
this palette identifies a pair of functional and treasured blues: denim and water. It explores the darkest indigo to faded-jeans hues, some with violet undertones, as well as the shimmery shades that reflect water bodies.
• greens FirMly PlanteD
Casting aside dated yellow-tinged greens, this palette includes lush, moody, and complex greens. It showcases the greens of the sea and forest; leafy motifs; rustic, natural textures as well as organic elements such as algae, moss, and seaweed.
• neutrals ProviDe balance
Raw materials continue to influence color trends, especially the more subtle hues. Picture a field of grain, pile of pebbles, weathered wood, and earthen clay. gold tones embody the sun and soft metallics – and they warm up this palette. textural elements such as linen, unfired porcelain, and mixed woods provide subtle tonal variations.
Sherwin-Williams has identified 40 hues in their 2012 color forecast that are close to each of these groupings.
American Clay has designated a color called Eureka to complement Pantone Matching System’s Color of the Year, tangerine tango.
Clay is a material which has existed since 1100 AD and has often been reformulated to meet specific construction objectives. “By mixing clay with additives, it can be used on walls and ceilings providing designers a “new” material for interior use that is durable, non-toxic, resists mold, and has zero environmental impact. Also, there are no volatile organic compounds in this clay formula,” explained American Clay’s April Riggins, Allied Member, ASID.
Modern clay is a cost-effective, creative interior treatment designers often use to enhance an interior. Exposing clients to clay is exposing them to one of the new trends and products of 2012. DD
An example of a Designer Fluff pillow with a fresh pattern by Trish Gardner
FabricTrends
Throughout the ages, fabrics have been an integral part of the interior designer’s repertoire. From duvets and wall coverings to furnishings and window coverings, we often desire to embellish the interior environment with color, texture, and warmth.
de S igner
brings bold patterns and unusual color combinations to the world of pillows. Co-founder and new York based interior designer Audra Canfield hand picks fabrics for her handmade pillows. they are offered in five sizes: 18 x 18, 20 x 20, 22 x 22, 12 x 20, and 15 x 20.
Palla S textile S
provides us with Valetudo (Latin for health and wellness) privacy curtains, a product which contains layering of pattern and color to create depth and visual texture. this product was created by healthcare designers for healthcare projects. they also offer trevira FR polyester for durability and “cleanability”. DD
Pallas’ “Valetudo” privacy curtain for healthcare projects.
fluff
This secretary, available through Palavela Home, serves as a multifunctional furnishing for downsizing.
Downsizing of Homes
May Have Finally Peaked
Ke RMIT B AK e R , H O n. AIA, AIA C HI e F eCO n OMIST, www.AIA. OR g
d ecline S in h ome Size S Stabilizing
DECLInES In HOME SIZES StABILIZIng
Downsizing has been the dominant theme for the housing market over the past several years. As falling house prices pushed the number of foreclosed properties to record levels, new homes have been getting smaller and more affordable in an effort to compete with these distressed properties. As a result, home designs have not included much in the way of extras. the few options included typically focused on green features (often to improve energy efficiency in an environment of rising energy costs) or accessibility, as our aging population looks for adaptations that allow them to stay in their current homes. While these basic themes persist, they are becoming less dominant as the housing market indicates the beginning of a thaw. there are indications that the falling home sizes that began during this downturn may be finally hitting bottom.
Also, except for homes aimed at first-time buyers, homes at all the major price points are seeing more moderate conditions as compared to a year ago. In addition, home improvement projects, which make up a growing share of workloads at many residential architecture firms, are reported as improving by the majority of firms serving these segments.
Sim P licity in h ome l ayout S
SIMPLICItY In HOME LAYOUtS
Reflecting the desire to keep homes affordable in the current weak housing market, home layouts have generally been simpler and floor plans more flexible. the one general exception to this trend is continued interest in accessibility into and around the home. As our population ages and households prefer to age in their current home, accessibility has become a growing concern. As a result, in-home accessibility was observed to be increasing in popularity by 58 percent of residential architect respondents, basically unchanged from a year ago. Accessibility into and out of the home was another design priority seen as growing in popularity by almost half of the respondents. A single-floor design is yet another consideration typically favored by households with accessibility concerns.
An open space layout was another design priority seen as growing in popularity. With more pressure on space in the home, interest has grown in designing homes with more open space that gives the household more programmatic flexibility. Informal space is another lifestyle preference that remains popular.
i m P rovement S Po P ular
IMPROVEMEntS POPULAR
Outdoor living continues to be a popular lifestyle preference, and therefore a popular design option. Sixty percent of respondents reported outdoor living spaces (like covered outdoor space, outdoor rooms, and outdoor cooking areas) to be growing in popularity, one of the few items where popularity was reported as accelerating from the survey of a year ago. A related trend, blended indoor/outdoor space, was also reported as growing in popularity.
Residential architects are extremely positive about the interest in improving existing homes. Over 60 percent of respondents report that improvements for addition and alteration projects are increasing, with only 10 percent reporting declines. Household interest in kitchen and bath remodeling is reported as even more favorable. DD
HOt new PRODUCTS
As we embark upon a new year, we expect new products. Here are some of the hottest designs! With each of them, designers can meld traditional with contemporary.
new from ki is the Itoki Chair which is generously proportioned and joins two plyform shells for great comfort. www.ki.com
Design witHin reacH presents us with the Doyl Chair designed by gabriele and Oscar Buratti for B & B Italia (2011). these designers created a new type of thick leather chair – lines that are normally concave are convex, a single hide of leather is used for the complex upholstering process, and then a padded seat is inverted for maximum comfort. the chair is available in saddle, chocolate, black, ivory, and grey. www.dwr.com
alysHaan Fine rugs brings us contemporary tone-on-tone silk and wool rugs which can be used with traditional couches and chairs. www.alyshaan.com DD
MEDIA P A R TNER S
Student Chapters
T H e A RT In STITUT e OF P HO en I x n ew S BY tAB it HA eVA ns , S TUD en T ASID, C HAPT e R P R e SID en T
TH e interi O r D esign stu D ents
had a great fall quarter! We partnered with Schick Design g roup by making and donating Christmas wreaths for a charity organization. Design One also supported this cause by donating some great pieces. We helped raise over $3,000.
Students also participated in RealWorld
DesignWeek. We had a special day with wellknown, award-winning designer, Lynne Beyer, Allied ASID, who welcomed 10 students into her studio and showed us the ropes. We were grateful for this opportunity and the invaluable insight.
We are excited to announce that we had six graduates last quarter, including Jenny Stack, Student ASID. Congratulations to all! DD
S COTTSDAL e C OMMU n ITY C OLL ege n ew S
B Y k eit H s t A nt O n , S TUD en T ASID, C R e ATIV e M ARK e TI ng C HAIR
e FL e C ting u PO n t H e FALL se M ester, I have heard nothing but positive responses from SCC students regarding the opportunities ASID has presented. taking a break from the AutoCAD lab is tough to do during the semester, but students who have attended ASID events are always speaking highly of their experiences. the miniature rooms for UMOM looked amazing. the Daltile scholarship provided a creative outlet with a competitive edge and RealWorld DesignWeek provided a glimpse into
our future as designers. Our chapter events brought a variety of speakers to campus, including architect Vern Swaback, FAIA, who spoke to a packed room of eager students.
Me SA C OMMU n ITY C OLL ege n ew S : Aw ARDS , T RIPS A n D M OR e!
B Y e ri CA gA r C i A , S TUD en T ASID
es A C OMM unity C OLL ege stu D ents
After a creative and demanding Fall semester, SCC students have recharged their batteries through travel and relaxation and are looking forward to an exciting Spring. In addition to the Student Charette Competition and Student Career Day, we are planning a variety of design related field trips and guest speakers. DD R M
ended the fall semester with a huge success - two wins in the ASID
Miniature Room Student Competition! Students and instructors are very proud of our winning students.
During the 2012 spring semester, MCC Interior Design g roup board members and other students traveled to Las Vegas for Surfaces 2012. We learned vital information about the design
Miss this Event!
world from all the vendors. t his was a wonderful opportunity for students to network and gain invaluable information from design professionals in a real world trade show setting.
Additionally, Mesa Community College’s interior design students will be focusing their attention on the upcoming Student Charette Competition and Student Career Day, as they are eager to continue with their education and network with design professionals. DD
Career Day save the Date! saturday, March 24, 2012 9 a.m. – 1:30 p.m.
Student Chapters
2011 ASID
M I n IATUR e R OOM C OMP e TITIO n
TH e nOV e MB er 17t H COMP etiti O n held at Allstate Appliance in Scottsdale, brought some outstanding talent from interior design students all over the valley!
the students were asked to design and fabricate miniature rooms the size of the average fashion doll = 10” in height. When scaled down the rooms would need to be approximately 24”w x 15”d x 15”h.
All of the items in the room had to be designed and fabricated by the students, and no finished,
ready-made items were permitted. Students could purchase items such as beads and wire, for example, to construct a chandelier.
they were judged on craftsmanship, construction, materials, creativity and the ability for the rooms to be played with by a child while using design elements and principles.
Entries will be donated to UMOM, (homeless and domestic violence shelter & supportive services), as children’s holiday gifts at the December ASID Holiday Party. DD
Firs T Pl ACE - MCC Doll Haus
MA rk C HA n D l E r , J E nni FE r Br Au T i GAM
sECon D Pl ACE - collins college colorado cabin
Jos EPH rE iss
T H ir D Pl ACE - mcc moroccan i nterior k i M Wi TGE n, Eri CA G A r C i A, n i Col E PA lu MB o
directory
3 DAy B L in D s
gary gilbert 602-300-8623
Kathy Trojan 480-239-1014
Kimmy Brock 480-239-7916
Juliet egler 623-203-2583
Tammi Motsinger 480-236-6819
gerry novotny 623-203-2567
AA LL stAte A PPL i A n C es
Hollye goddard 480-948-9896
A LL stee L , i n C.
Steve Kennedy 602-290-0157
A Lys HAA n Fine r ugs
Suzanne Daley 480-607-4955
A MALF i Li V ing
Robert e. Howard 602-254-2141
A M eri CA n C LAy C O nstru C ti O n sOLuti O ns
Jeremy Valentine
602-694-4483
An D ers O n & C OMPA ny
Pu BL i C r e LAti O ns/ M A rketing
naomi Anderson 602-820-2336
Ar Dy’s gALL ery OF w in DO w C OV erings
Ardy Andjelich 602-276-2232
Ari ZO n A Fine Art e x PO
Judi Combs 480-837-5637
Ari ZO n A t i L e
Roland Arnold
David Cobos
Arden Mullins
The following companies and showrooms are Industry Partner members of the Arizona north Chapter of ASID. Accordingly, they support the ASID Industry Partners Code of ethics and Professional Conduct, assuring designers of a high level of integrity and professionalism in their business practices and policies.
Meghan wise
April Marsh
480-893-9393
Renee Pomatto
480-991-3066
Ari ZO n A wHOL es AL e
s u PPLy C OMPA ny
Kent greenhalgh
480-596-0092
Ar M str O ng
Robert Trimble
480-985-9087
Brenton Tesreau 636-300-0984
ArtCrAF t g r A nite, M A r BL e A n D t i L e
Chris woelfel
480-829-9197
ArtitAL i A g r O u P
Alison Felicioli 480-367-0905
AZAD i Fine r ugs
Kimberly Karahadian 480-483-4600
AZ CustOM Designs
Art Zerolias 480-659-6440
B
B ABB Me D i A
Terry Babb 602-870-8440
B A is CH & s kinner
P HO enix
Christie Colthrun 602-285-0888
B A jA r O Met HOD
Barbara Kaplan
480-998-5088
Be DMA rt
Rick emrich
623-878-0536
Doug Poll 480-752-0670
Be LLACO r.COM
Josephine Lowry 651-294-2536
BenjAM in M OO re Connie Mesko
303-588-5232
Best Li L’ Fr AM e sHOP
Michael weeks 480-946-9561
Bi Lt MO re PAP er HA ngers
Robert Hendel 602-625-1080
Bi Lt MO re sH utter C O. Dan Draper, Jose Molina 602-254-4464
B Lue rA in g ALL ery Jessica Blaz 480-874-8110
Br OA n n u tO ne Mark williams 469-362-8028
Bu D ’s Dr AP ery Den Tom Miller 520-327-0123
Bur D ette
C AB inet C O. Cortney Murdock 480-830-8818
CC AC tus s tO ne & t i L e Betsy King Pooneh Kashani 602-275-6400
C AL i FO rni A C LO sets
Margaret Kres 623-434-8888
C ALV in C HA r L es gALL ery Veronica graffius 480-421-1818
C AM e LOt C O n C rete Pat Janis 480-227-2776
C A r L is L e w i D e P LA nk F LOO rs Lauri Buffum 603-446-6105
Centr AL Ari ZO n A s u PPLy Brian gallop 480-922-9191 ellen Claycomb 480-834-5817
Century Furniture Jim Kayser 480-837-8686 Sue Robisch 480-362-1832
C H ristOFL e Valentina Younan 714-957-2865
C LA re Fr AM e & Art Michael Clare 480-970-8400
C LO set FAC tO ry Doug Daniels 480-998-2070
C O rnerstO ne C AB inet Christopher Boulton 480-988-0171
C O sentin O us A Chad Faraci 480-763-9400
Cu LLu M H OM es, i n C. Kim Cullum Maggie Brooker 480-949-2700
Currey & C OMPA ny Randy gould 602-315-0565
CustOM Cre Ati V e M A r BL e & g r A nite Praveen Puranam 623-432-4529
CustOM wO rks HOP FO r Designers georgia weatherspoon 602-276-2727
DDACO r
Steve ertle
480-704-7493
Dennis Jacksom
480-861-4774
DAL-t i L e
eva Martinez
602-620-0801
De LtA FAu C et C O.
Paula Quan
602-304-0001
Designer F Lu FF
Trisha gardner 602-625-2787
Design sO ur C e Furniture
Karen Cramer
623-878-1234
Design w it H in r e ACH
gabe Holland 480-970-8800
Design t r AD eOn L ine. O rg
Michael Baker 866-842-4188
D s A Pu BL is H ing & Design
Duff Tussing 888-747-7865
Dunn-eD wA r D s
PA int
Dede Radford
602-702-7273
Dur AL ee FAB ri C s & Fine Furniture
Dana Bryant
602-696-5722
Bernard Dordick 949-300-9831
EeL e C tr OLux M A j O r
A PPL i A n C es
Heather Flaa 619-549-2380
eL k Ay
M A nu FAC turing C O.
Meagan Farney
nicole Lamanes
Val galvan
480-813-1313
eM ser t i L e
Randy Bultsma 602-263-8453
e xC e LL en C e uPHOL stery & Design
Matt Cepkauskas 602-717-1321
FFi B er-s e AL syste M
Deborah Bobroff 480-941-1798
Fine Art L AMP s
Robert Barrett
480-759-1677
First iMP ressi O n s e C urity D OO rs
Tim Corneilus
480-320-4966
F L exCO
Susan eski 310-844-8974
F O r M i CA C O r P.
Debrinne Ferguson 925-250-5581
F O rtress, i n C.
Paul Brown 480-443-1134
g e M s ur FAC es
Robert grant 480-779-0791
gOLD s tA n DA r D
Finis H es Michael goldstein 480-540-3223
g ri ZZLy i r O n, i n C.
Jason LaBrash 602-716-9660
HH AC ien DA
Lig H ting, i n C.
David Pritchett 480-991-6767
H A nsgr OH e, i n C.
Matthew Young 714-656-8990
Jennifer Schibetta 702-303-7066
He L ser Br Ot H ers, i n C.
Jason Helser Jay Helser 480-497-8191
Hink L ey’s Lig H ting FAC tO ry
Michael Jackson eric Berkey 602-279-6267
H O r CHO w Brittany watland 480-425-1462
H O ri ZO n Art
Harold Hoeg 480-949-1990
HunterD O ug LA s, i n C.
Mike weddington 210-315-0791
Bryan Clabeaux 818-256-9012
Mark Mendoza and Kim Mergen
800-473-1112
Shelley DeVall 818-544-1277
David Flynn 951-704-3011
Ken O’Brien
602-300-0253
Ingrid Degrutt 818-657-9203
ii nsi D e/Out sHO wr OOM
Bill Heacox 480-994-1060
i nter FAC e F LO r C OMM er C i AL
Andy green 602-957-8962
i ntern Ati O n AL
Design g ui LD 2
Debby Bradford 480-948-8908
kkA rn D e A n i ntern Ati O n AL
Stacy Dunn 602-421-7048
k i/PALLA s t exti L es
Tina gazia 480-406-7166
kOHL er i nteri O rs
Shelley Heinley 480-483-0025
kOHL er k itCH en & B At H A M eri CA s
Harmin Smith welch 480-272-4701
Michelle Fray 480-287-2554
k r AV et, i n C.
elliott Halem 818-710-9900
ellen Bosco 800-648-5728
Bernadette LaMedica 818-710-9900
LL A M A is O n
Alan Reinken 480-948-1144
L AMP s P Lus Pr OF essi O n AL
Michael gouel 800-304-8120
L Aur A’s gA r A ge
Laura Miller 602-314-4900
L A -Z B Oy Furniture gALL eries
Julie Coleman 602-426-5292
Lig H ts uP Ari ZO n A!
David gill 480-600-2504
Line A r Fine
wOOD w O rking
Allan Rosenthal 480-968-1223
LO rts
M A nu FAC turing
Jessica Anne Youde 623-936-1437
Lutr O n
eL e C tr O ni C s C O.
Robin goetz 480-290-5536
MMi C r Os e AL
i ntern Ati O n AL
Paul Vitzhum 602-320-1844
M O en, i n C.
Scott Landis 888-450-5492
M OHAwk F LOO rs CAP es Tim Shey 602-237-6797
nn exus 21 Cory Lovett 480-951-6885
OO CCA si O ns! By Design Rebecca waldron 480-423-0506
One P O s H P LAC e
Paige Bailey 480-941-8954
PPALAV e LA H OM e
Ryan O’Meara
Sue O’Meara 480-946-1006
PA r AMO unt i nteri O rs gregory Yodis 480-363-7950
Pin DL er & Pin DL er, i n C.
Laurie Friedman
805-531-9090
P LA nt
sOLuti O ns, i n C. Joe Zazzera 480-585-8501
Pre M ier Lig H ting
Collin Herdt 623-907-2669
Pr OsO ur C e
wHOL es AL e
F LOO r COV erings
623-434-3100
602-470-1484 623-742-3660
P si w in DO w C OV erings
Philip Igneri
480-443-0203
Rr ee V es
PAP er HA nging, i n C.
Dale Reeves
602-374-6500
r est Assure D, i n C.
Lynn Blake
Peter Blake
602-437-9201
r estO r Ati O n H A r D wA re Annie Angus 480-922-6996
SsCOtts DAL e Design
Distri C t
Don Payne 480-421-0221
sH erwin-w i LL i AM s
Laurie Clark
602-570-7146
Angie France 602-861-3171
sOLuti A
Per FO r MA n C e
Fi LM s Di V. Tracey McKelvey 602-277-8468
sOMF y syste M s, i n C.
Ryan Larew 908-612-8100
s tA in MA ster C A r P et Kelly Oester 480-451-3003
s tee LCA se, i n C.
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s tO ne q uA rry, i n C.
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480-897-0333
s tO nesi D e
Doreen Roe 877-340-0158
s un B re LLA gina B. wicker 336-586-1240
s un w est A PPL i A n C e Candy Lesher 480-266-0701
TtH e Art De PA rt M ent Terry w. Amerine 480-596-9800
tH e eL eg A nt w in DO w Karen Barnes 480-854-3078
tH e g re At Org A ni ZAti O n Lenka Drabkova 480-998-1522
tH ink Art Rob Kaminer 480-998-9790
t. L. M O rris gALL ery Tracey L. Morris 602-748-4292
uu nique Bui LD ing C O n C e P ts Karla Terrel 602-944-9494
u nique C A r P ets, Lt D. Clorinda D’Agnolo 800-547-8266
uP tO wn Art M ALL evelyn Fazio 316-393-3923
VVi Designs Larry Cull 866-597-0404
Vi Z gLA ss Lawrence Ji 510-569-8899 w
wAterw O rks
Michele Hartley 480-946-2550
w estern s tAtes F LOO ring
John Moakler 480-892-8144
wH ir LPOOL C O r PO r Ati O n Art Johnson
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sP e C i AL Robert Mann 520-818-2225
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Ardy’s Gallery of Window Coverings
Ardy Andjelich
Kelli Enriquez
3422 East Atlanta Avenue, Suite 103
Phoenix, AZ 85040
602-276-2232
PSI Window Coverings
Phil Igneri, Owner
Amber Rucker, Showroom Manager
7255 East Adobe Drive, Suite 115 Scottsdale, AZ 85255 480-443-0203
