Desert Design Magazine Winter 2008 by Arizona North Chapter of ASID

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PreSiDent’S COLUMn

Shortly after joining ASID I asked another member for a resource referral. “I don’t have anyone for that, but let’s check the directory for our industry partners,” she responded.

That was a heel-of-hand-to-forehead moment for me. Why hadn’t I thought of that?

Since then I have often observed that our industry partners are our unspoken heroes – our ‘IP Angels,’ if you will. They support practitioners with their expertise, they underwrite our events, donate goods to raise money for scholarships and philanthropic efforts, provide internships for students, and volunteer on our committees.

Reality tells us that business relationships are developed in many ways – an interior designer may have a long-standing relationship with someone who is not an ASID Industry Partner member and therefore the designer simply prefers to use only that resource. The client may also have a personal preference. Competitive pricing and the Internet factor into product and service procurement, too. But when ever possible, our industry partners would greatly appreciate being given the chance to bid on the project. Not only may the designer be pleasantly surprised, but this is one way in which to thank our IP Angels.

• Thank you to Catherine Pliess, Director of Membership, for organizing the glorious ASID annual holiday party in the atrium of the Arizona Design Center on December 1. Nearly 100 members and guests gathered for camaraderie, live music by Jazzola, and delicious food. The following Monday nine bushels of non-perishable food were delivered to the food bank, estimated in value at $525.

• Linda Kolesar and Sheri Hauser are busy organizing the ASID Fourth Annual Tour of Homes scheduled for March 29, 2008. In case you missed the call for homes, please contact them directly:

Sherry Hauser @ Fax 623-935-3146 or Email hauserdesigns@cox.net Linda Kolesar @ Fax 480-814-8107 or Email vintagehouseint@hotmail.com

• Save the date for Collaborate ‘08 April 17, 2008: ASID’s Education Day combines with IDFA’s Professional Day to present an energized experience for all.

• E-Mail. We are ‘going electronic’ and often send information via E-mail. Please be sure that our administrator, Pauline Wampler, has your current email address so that you are kept in the loop! asid@theadmin.com

Katherine Thornhill, ASID, IIDA President

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ASID ARIZONA NORTH CHAPTER OFFICE

4035 east Fanfol Drive, Phoenix, Arizona 85028 602-569-8916 www.asidaznorth.org

EDITORIAL STAFF BrenDA StrUnK Editor and ASID Communications Director

PAULine wAMPLer Administrator 602-569-8916

PUBLISHING STAFF Publishing/Advertising 13835 north tatum Boulevard, Suite 9-626 Phoenix, Arizona 85032 Fax 602-867-0961

terrY BABB Publisher 480-309-7559

JACK SCHirrA Associate Publisher 480-231-9397

KiMBerLY BOnD Sales and Marketing Director 602-400-5083

MiKe LiGGett Account Executive 520-609-7877

LYnn SMitH DeSiGn StUDiO Art Director 623-376-9792

Desert Design Magazine is published quarterly for the Arizona north Chapter of the American Society of interior Designers by Babb-Schirra & Associates. editorial content and the Desert Design Magazine title are controlled and owned by the Arizona north Chapter of ASiD. reproduction of this publication in whole or in part, in any form, is strictly prohibited without the written permission of the Arizona north Chapter of ASiD.

neither the Arizona north Chapter of ASiD nor BS&A Publishing Group assume responsibility for the validity of advertisers’ claims or statements made in published items.

Katherine Thornhill, ASID, IIDA President

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Any window covering treatment can be motorized to provide clients maximum convenience.

WINDOW COVERING AUTOMATION

By Linda Kolesar, ASID Vintage House Interiors, Inc.

With a shout or a whisper, window treatments make a profound statement. Window fashions run the gamut from a minimalist approach to elaborate detailing for truly unique creations that delight the eye. Designers address issues of privacy, light and glare control and window dressing with characteristic style. Virtually unlimited fabric, trimming, and hardware options are combined to

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produce truly exceptional treatments. Greater consumer awareness leads to high expectations, especially in the luxury market.

An often overlooked tool in the designer’s toolbox is the

a dramatic flourish. Although automation is very appealing, the desire to use cutting-edge technology is often countered by fear of the unknown. Knowledge of a few facts about window covering motorization reduces any fear that may be associated with specifying these products.

Motor manufacturers provide a wealth of information for all possible applications. They can provide information about maximum and minimum rod sizes, the use of straight or curved rods and specialty products such as skylight coverage. Online and printed material is readily available to designers with the finer points of motorization. The cost of motorization varies with the particular motor selected. For instance, a Motor Drape Cord Drive system for up to 60 pounds of weight on a seven foot wide rod simply plugs into an outlet and has a suggested retail of $890. Local distributors of this equipment are a valuable source of information.

Motors must meet three important specification criteria in order to do the job. 1. How heavy is the drapery? The motor must be strong enough to open or lift the window treatment. 2. How will the electrical connection be made? It may be as simple as plugging the motor cord into a standard electrical outlet, or as complex as wiring to an integrated smart system.

emerging technology of window treatment automation. From elegant draperies to small window blinds, almost any type of window covering can be motorized, permitting easy opening of large, heavy draperies and hard

to reach blinds and simultaneous lifting of multiple shades. Bay window shades and wood blinds can be evenly raised with the push of a button. Opening the stage curtain as the lights are dimmed in a media room adds

3. What device will control the motor? Options include a wall switch, different from a light switch, touchpad, radio frequency remote control, infrared remote control, or an integrated control device. For infrared, the remote control must aim at the eye, for radio frequency, no line of sight is required.

Other helpful tips include

Privacy, light and glare control can all be managed with automated window covering controls.

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making sure there is a nearby electrical outlet for plugging in the motor. It’s also a good idea to ask the supplier how much amperage the motor will pull. Note that the motor is attached to the rod, so the design solution needs to allow for it to be hidden from sight. Perhaps the single most important thing to insure success is to work with an installer who is experienced in motorization.

Beautifully designed window coverings catch the eye and help define the space. Incorporating appropriate technology into the window treatments increases owner satisfaction and reflects positively on the designer. It’s a pleasure to provide joie de vivre with the touch of a button!

Automatic window controls permit easy opening of large shades.

‘08 Forecast Maps Out Latest Design Trends A NEW

The Sherwin-Williams 2008 color trend forecast paints the way to an exciting exploration of color with the addition of 39 hues selected by Sherwin-Williams’ color experts for the colormix ’08 forecast: The Around the World, Fork in the Road, No Place Like Home and Expand Your Horizons collections round out the ’08 color forecast.

Around the World

The latest Sherwin-Williams color quest begins is the Around the World collection—a departure in the comfort of familiar surroundings. Color knows no time zone in this destination inspired by carved furniture, ethnic and animal prints, decora-

TAKE A JOURNEY TO NEW WORLD OF COLOR

tive embellishments and fashion trends such as fringed Bohemian handbags and luxe textured fabrics.

“Our Around the World collection is influenced by complementary images of duponi silk, embossed leather, cut velvet, fringed and tufted furniture, semi-precious stones, fur and folk tapestries and padded damask headboards. This creates a cross-cultural palette of looks that appeal to all demographics” according to Sheri Thompson, Sherman-William’s Director of Color Marketing.

The Around the World journey begins with familiar colors that will continue to thrive in 2008. Representing the popular green color family are Cocoon and Tupelo, paired with the

warm hues of Ceremonial Gold Red Cent and Crabby Apple. The saturated Plum Brown connects these familiar shades with a palette of bolder colors influenced by the opulence of Russian and Eastern European, Middle Eastern and Latin American architecture, culture and décor: Dynamo, Feverish Pink , Majestic Purple, Relic Bronze , Tassel and Borscht.

Fork in the roAd

With the Fork in the Road destination, there is no single path to color exploration. Find delight in discovering unexpected colors from different directions.

“Color navigation is like sightseeing. We can play it safe and take a familiar route, or we can be adventurous and experience colors less traveled,” Thompson

explained the Fork in the Road grouping evokes the sights along our journey ― from brightly-colored saris, to rickshaws trimmed in shocking hues, to glowing energetic colors.

Choose a road well-traveled with the sophisticated hues of Ash Violet Frank Blue, Gecko, Liberty Blue and Blackberry. These contemporary shades, influenced by natural stone and tile surfaces are an analogous color palette, with color families that are next to each other on the color wheel. Although these hues are striking when used, they provide balance and create a more sophisticated style when combined.

The more adventurous, experience the vibrant, complementary colors of Gladiola, Quilt Gold, Organic Green and Real

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2007-08 arizona north Chapter Board of Directors

The Arizona North Chapter has a new administration under the presidency of Katherine Thornhill, ASID, sixth from left. Serving with Katherine, from left to right, are Melinda Foote, ASID, Professional Development Director; Susan Nicholson, ASID, Financial Director; Linda Kolesar, ASID, President Elect; Priscilla Valverde, Student Representative; David Andow, At-Large Director; Catherine Pliess, ASID, Membership Director; Brenda Strunk, ASID, Communications Director and Desert Design Magazine Editor; Pauline Wampler, Chapter Administrator. The 200708 Board took office on October 1, 2007 and will reign until September, 30, 2009.

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Green Tips: A Basic Guide For Commercial Designers

By Lucinda Jennings, ASID, and Victoria Schomer, ASID

The prevalence of sustainable design projects has increased multi-fold, due in part to the growth of the U.S. Green Building Council, comprised of member organizations such as architectural and engineering firms, design firms, contractors and developers; federal, state, and local government agencies; and professional associations like ASID, AIA, ASLA and IIDA. The introduction of the LEED™ (Leadership in Energy and Environmental Design) Building Ratings System has set an industry standard for green building design. A new LEED™ for Commercial Interiors (CI) rating system is now in the pilot phase, intended for tenant improvement projects in existing buildings.

With this significant professional move toward specifying and building healthy buildings and interiors that offer superior indoor air quality and energy efficiency, it should be no surprise that sustainable design is considered to be the fastest growing segment of our industry.

Although many of the same design principles and material selecti on ideas related to residential design also apply to commercial design, the following are some sustainable design practices specific to commercial projects.

• Design flexible floor plans for multiple uses and easy future reconfiguration. Arrange spaces to maximize the penetration of natural daylight and allow views to the outdoors from all occupied spaces.

• Anticipate future renovations and attempt to avoid them. Interior spaces are often renovated because they have become outdated, even though the materials are not worn. Discarded materials add unnecessarily

to landfills.

• Provide adequate space for inhabitants to recycle paper, glass, metals and plastics. Locate the recycling spaces in easy-to-use areas.

• Specify materials that are manufactured locally or within a 500-mile radius to reduce the embodied energy costs of using fossil fuels.

• Specify carpeting manufactured from wool or recycled fibers. Consider woven carpeting with minimal backing material and avoid petroleum-based backing materials.

• Recycle existing carpet through the Carpet America Recovery Effort (CARE).

• Work closely with the electrical engineer to select high-quality, energy-efficient lighting. Coordinate lighting controls with operable window coverings to optimize lighting quality, minimize glare and save energy.

• Recommend using office equipment such as computers, copiers and printers with the EnergyStar™ rating.

• Specify products with low VOC ratings. Patronize companies that have submitted their products for testing by GreenGuard™ or other testing agencies.

Create a focal point that makes a positive impact on your designs and the World...

• Require a flush-out period prior to building occupancy.

• Research materials in advance, including a review of Material Safety Data Sheets (MSDS) and require submittals of the MSDS by the contractor particularly on product substitutions

• Remember that every project can serve as an educational experience for its primary users and the visitors that enter the building whether it’s an office building, manufacturing facility, elementary school or environmental learning center. Take advantage of the special opportunities presented by LEED™ to pursue recognition for your client’s new space or building as well as your design efforts.

Ferguson goes Green W

hen Ferguson hosted its “Going Green” event at their Meridian, showroom, designers found an array of products. Manufacturers such as Kohler, Satco, A.O. Smith, Delta and many others were in attendance to give provide an exclusive look at what they have been “greening” up.

In addition to the selection of appliances, lighting and plumbing from today’s most recognized manufacturers, the showroom showcased specialists from Energy Star and Leed as well as Tad Duby from On Point Advantage and Sharon Patterson from Om Your Home who shared information on how to be green, build green and market green.

“Ferguson believes that implementing and developing its corporate social responsibility policy is integral to its operations,” said Marina Hernandez, manager for the Meridian location. “We are committed to being the lead supplier of green plumbing and lighting products in the Meridian area. By focusing on issues such as the environment, Ferguson creates a sustainable approach to business that benefits customers, employees and the communities in which we do business.”

Ferguson’s showrooms showcase a selection of appliances, lighting and plumbing products from which designers can specify.

intersectWest expands program To Focus on Commercial Topics

As title sponsor of the 2008 IntersectWest commercial design conference, ASID, together with founding sponsor Contract Interiors Marketing Association (CIMA) has announced an educational program for the show being held February 5–7 in Las Vegas. In its second year, IntersectWest is expanding their seminar program with the help of ASID.

The three-day event will connect approximately 2,500 industry professionals with the latest issues and trends in product and design for commercial interiors. Attendees will browse exhibit space showcasing the newest products, participate in engaging seminars and network with other professionals. IntersectWest features a daily keynote address from a leading expert that will challenge conventional thinking. Admission to the three keynote programs is free to all who register in advance or $50 for event registration at the door.

Educational session topics vary with a strong emphasis on the future of design and the impact of environmental design and include:

• Restaurant Renegades Talk Design

• Spa Design: Planning for Wellness and Operational Success

• Recent Research in Green Marketing and Product Design

• New Ideas, Old Spaces: Adapting Nursing Facilities and Homes for New Approaches in Care

• Feel Like Buying: Quantifying Emotion in Retail Setting

• Environmental Materials

In addition to a discounted student reg-

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Current Legislative Highlights….

by Marilizabeth

Irecently met with David Stone, President-Elect of IDCA and an IIDA member, from the Interior Design Coalition of America (IDCA) regarding the proposed 2008 Interior Design legislation – which is geared to protect the public’s health, safety and welfare in all realms of design. The Arizona Technical Board of Registration, section 32-101 gives all the technical definitions for advertising to registration – and the proposed legislation would add in interior designer, and list them as “registered”, as item #22 and then re-number all that follows (http://www.btr. state.az.us/regulations/statues. asp#32-101) http://www.btr. state.az.us/regulations/statues. asp#32-101)

There are many technical facets to the proposed legislation, but the main question out there is, of course, “how will it affect me?” A key component of this proposal is that if you are already certified by the National Council for Interior Design Qualification (NCIDQ) you automatically qualify for this title. You won’t have to take more exams or further prove your skills or go back to school.

If you are not NCIDQ certified, you’ll need to show six years of combined education and experience! The current proposal requires 40 semester hours or

60 quarter credit hours of interior design classes along with a minimum of 3,520 hours of varied design experience. There is a requirement for a written exam proving minimum competency of national standards for protection of the public in all types of spaces. As it stands, there is no specific requirement in the draft bill that an individual is required to attend a FIDER/CIDA school or a 4 year university.

The individual that applies for their registered listing must also be in good standing in all states for a minimum of 12 months prior to their application (in Arizona). Their application will be checked against other state listings and disciplinary actions.

The other question that comes up regularly is “what about grandfathering?” Designers will have 18 months after both the passing and the establishment of the legislation to apply for grandfathering to become registered. As the legislation is currently proposed (and remember, if you’ve passed the NCIDQ, you don’t have to worry about any of this), you must prove that you have at least 12,480 hours of diversified, appropriate and practical experience in the design field. Alternatively, you must have 12,480 combined hours of design education and experience. The application is then reviewed and ruled upon

by the board and committees, all of whom are regulated by the Technical Board.

We must remember that the goal is not to put anyone out of business. The goal, instead, is to provide a method for commercial designers to communicate to their clients another level of knowledge of interior codes and other life safety issues. In addition, it will allow many residential interior designers, who are designing residential spaces in new commercial structures, renovated commercial structures (ie. lofts, high-rise condos, large single-family houses with jurisdictional code requirements) to demonstrate their understanding of building requirements.

So – what can we do? Right now, the proposed legislation

is in the hand of our lobbyist (Robert Gallagher from Gallagher & Kennedy law firm). Our lobbyists are currently trying to convince state Senator Barbara Leff and Representative Michele Reagan to support and push through the proposed legislation. To assist in this, we do need our members’ support! IDCA has hopes of getting this passed in the House and Senate in the upcoming 2008 sessions. If you have questions as to how you can help, contact Carl Clark at ceclard@uneedspeed.net or David Stone at junestone2@cox. net. Or, contact me at mare@ artisticdesignsllc.com, and I can assist in directing you to the proper channels.

IDCA just received a $10,000 grant from ASID national.

Polizzi Birk, Allied Member, ASID

Marilizabeth Polizzi Birk, Allied Member, ASID works with David Stone in the development of reform Legislation concerning designer certification.

WAnT your iMAGe to rise?

Try UsinG yoUr

“oUT oF THe eLevATor” speeCH!

By Soni Dimond

Hey. Heard anyone mention the “elevator speech?” Of course, you have.

It’s a clichéd term for a communications tool designers use to present to clients. A designer with something to present within a 30 to 60 second time span can use this tool while they hold others captive in the small, vertically moving cubicle. My public presentations and training courses are aimed at maximizing your professional and personal presentation skills. I share the following message: ”Puh-lease… Take your pitch out of the elevator!” Let your prospective client leave that confinement. That’s when you can submit yourself and your message to a true test. And, you’ll save the wasted time of wondering “Is that person truly interested or simply has no where else to turn?” Here’s a communication clue: If the prospect jumps out of the elevator at turbo speed, or must immediately take a cell phone call … you’ve hit the wrong buttons and your message plunged to the bottom

Attention eternal optimists: If you believe the concept that we may bump (sometimes, literally) into VIP’s (Very Influential Prospects or Vulnerable, Imprisoned People!) and “win them over” while riding up or down

Soni Dimond

an elevator … then you might have bought into the fact that a true elevator speech is a straight-talking, succinct communication that can be pitched while riding from the top floor to the lobby of a building.

Designers are smarter than that. We know not to expect to do all our pitching during a real elevator ride. It’s simply a great analogy.

So, next time you consider using your elevator speech, be prepared with a DO and DON’T list: (Perhaps we should call these UPS and DOWNS)

• DO practice a great 30-second elevator speech before you deliver your final pitch. A good rehearsal will help you quickly terminate your terrible ideas.

• DO NOT leave others feeling trapped or tricked into hearing all you have to say simply because you believe you are entitled to their attention. I assure you they will leave you in a hurry.

• DO attend events designed specifically for networking purposes, such as chamber of commerce events career days or job fairs.

• DO NOT extend the elevator speech to more casual or every day activities, such as the kids’ sports events, or long plane flights….without being very aware that what you have to say is appropriate.

diMond’s GeM

Ever have someone corner you on a flight and give you a non-stop sales pitch at 40 thousand feet? It makes you want use the rip cord!

• DO use your elevator speech to warm your cold calls! Your brief pitch may be recorded on voicemail and could make or break a deal. Remember to

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include a request for action to encourage someone to actually want to return your call! Request a specific mutually convenient time to move ahead or take next steps. Indicate if you are following up by email which is less intrusive to some schedules and easier to answer quickly!

• DO NOT distill your communication to icy, concise sound bites, without a follow-up plan. Be prepared to explain and support your message when someone asks for more information.

diMond’s GeMs

• How do you know when to elaborate after you elevate? Learn to read body language. You can tell by a person’s

eye contact, personal space (leaning in, perhaps?) and inflection whether they are interested in hearing more. If I lean in…please tell me more! If I lean out…I’m not as interested as you may think.

• What’s the best length for an elevator speech? You can say a lot in a short time. You may only need a minute for your message. Add more info, but keep it simple, succinct and safe. Chances are you will be even more memorable that way. Remember that Abe Lincoln’s Gettysburg Address took less than three minutes to deliver!

• DO use the elevator speech to answer familiar queries in common social settings or in job interviews. In my communication classes, many students are

absolutely stumped when I ask them simple questions such as, “Who are you?” or “Why are you here?” And we know the job interviewer will ask “Why should we hire you?” or “What can you bring to this company?” The plan is to make your response so captivating that people will want to invest more time talking with you….outside of captivity.

diMond’s GeM

• DO NOT develop your message to the point of exhaustion or ego gratification. “Enough about me…what else do you want to know about me?” Excuse me, this is my floor. Bye-bye.

• DO be prepared to deliver a well-re-

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Take the opportunity that a short elevator ride provides to tell your elevator story. Keep the story current to be effective.

hearsed pitch for your design business. First outline your points, then review your message until it sounds natural in your choice of words. Don’t worry if it doesn’t sound the same each time you deliver it. If there a talking point you particularly want to emphasize, highlight it in color to make it stand out in the script. It is imperative that you sound real -- even on the phone inflection is key. How believable are you? Do you know how you sound to others? Record your voice and replay again and again. Do you like what you hear?

• DO NOT recite your speech as if you were performing in the high school play. You will sound rehearsed and your audience will know it was memorized. If you deliver your message with natural gestures, you will be seen as more authentic and real. Genuine encounters make us smile, but we also have a long memory for those who take us for fools by acting as fakes.

diMond’s GeM

Keep your message simple and authentic. Others know if you’re phony on the phone!

• DO know the lingo. The design/build business is brimming with insider babble. Brush up on design/build industry jargon, terminology and acronyms. You may wish to be a pitch parrot and improve your pitch with the client’s own phrases (check their web site!) It’s a huge compliment to let others know you did your homework. Remember to personalize your presentation. Talk with others with the ease and comfort of pleasant, friendly conversation.

• DON’T behave like anyone but y-o-u. Don’t make the other person in your “elevator” feel they’ve stepped into a company commercial. Use understandable language, not business speak. I have hosted events for intelligent, reasonably eloquent adults who have become caricatures of what (or WHOM) they consider business-like: formal, inflexible and without feeling or compassion. A boring delivery elicits a flat response with no ups or downs.

diMond’s GeM

• Ever been offered “Best Practices” along with a side order of Value Added Services”? You may say “Huh? What exactly, did that guy mean?” It’s enough to give indigestion to someone at a lunch meeting. Hope you didn’t ride an elevator to the restaurant.

As a public speaking coach, the first rule is KNOW YOUR AUDIENCE. The last rule is Leave them wanting more. Chances are, they will think about you for a long time after that short elevator ride. They’ll smile and they will pick up the phone when you follow through.

If you strive to stand out from other designers long after you stood together in the elevator your captive audience will want to follow you straight into the lobby …and you may end up smiling all the way to the bank!

ABout soni diMond

Communication coach, author and media relations specialist Soni Dimond is a nationally-recognized keynote speaker and a news placement authority.

Soni shares her ideas, techniques and tips for self- promotion and building a successful, positive professional network. She has grown her relationships with Arizona business associates and colleagues, through her Phoenix office where she provides clients powerful tools for advancement and recognition in the workplace. She assists individuals and groups with their effort to be more confident, believable and in control of their media message.

Listed among Pennsylvania’s Best 50 Women in Business, Soni blends her public speaking expertise with more than 25 years of global media relations experience and communication training.

Soni’s interview skills are the result of her professional experience with the media and in public relations, beginning with on-air experience as a television news reporter and anchor. Her career includes a variety of prominent communications positions, including International Public Affairs Specialist in Washington, D.C. and Media Relations Manager for the Pennsylvania Chamber of Business and Industry.

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ever Wonder How The Money is spent?

By Susan Nicholson, ASID, Chapter Financial Director

At the ASID Leadership Conference this past summer in Chicago, the chapter’s Board of Directors was provided with an analysis of revenue and expenses from ASID national.

According to national’s records, 85 percent of ASID’s income is generated by membership dues. The remaining 15 percent is derived from events, publications and interest.

National pays back 23 percent of dues to the local chapter. Those funds are used to support the chapter’s programs, activities and administration of the chapter. When a member pays $435 in dues, approximately $100 is rebated to the Arizona North Chapter.

So where is the remaining $335 spent? One of the more costly expenditures is the ASID website. It supplies a wealth of guidance and research information to the public as well as ASID members. The website is also expensive to maintain and update.

The website also explains what an ASID-member designer can do for a consumer plus tips and information on hiring a designer. ASID membership assures clients of the professional and ethical standards of the designer.

Designers working out-oftown projects use the membership data base of designers to find

ASID FY 2007 BUDGET

The following chart depicts percentages allocated to Revenue for the 2007 ﬁscal year.

Expenses

ASID FY 2007 BUDGET

The following chart depicts percentages allocated to Expenses for the 2007 ﬁscal year.

Membership services including legislative involvement, marketing and research, ASID’s website plus administrative are costs are all key expenditures in national’s budget.

Continued from Page 38

local professionals.

Education is also a major commitment of the national organization. National provides leadership training for chapter officers plus research into cur-

rent design topics. Membership development, customer service and chapter support account for 10 percent of national’s budget. Another function of national is to monitor and communicate to ASID members information

and developments concerning legislative issues. These matters are becoming more important to ASID members in markets across the country. Branding the organization as well as marketing ASID is another expense

from which members benefit. All of these general and administrative costs – marketing, research, the website and the national office staff account for 32 percent of national’s budget.

ArizonA Design Center

horizon Art

Horizon Art recently completed its gallery makeover with the addition of new original works in a variety of mediums including sculpture, pottery, accessories and hand-crafted furniture. Harold Hoeg, owner of Horizon Art, explained that Horizon has “broadened the selection of fine art by introducing new artists and new styles in a variety of mediums and prices. We believe our clients will be pleasantly surprised by the changes we’ve made and we hope they will identify us as their exclusive to-the-trade resource for truly unique original works of fine art and accessories.”

Horizon Art, is located in Suite 127 at the Arizona Design Center, 7350 N. Dobson Road in Scottsdale.

Pindler & Pindler

Doris Duke’s Newport Mansions Signature Collection of fabrics was inspired by exquisite art, antiques, furnishings and other global treasures found in her Rough Point, Rhode Island estate.

The collection combines bold colorations, vivid patterns and elegant motifs. It exemplifies Ms. Duke’s sense of elegance and eclectic nature.

Doris Duke was the only daughter of James B. Duke, the founder of American Tobacco Company, Duke Power Company and a benefactor of Duke University. She inherited her father’s estate at age 12 and became recognized as a preservationist, environmentalist and a style icon.

The Doris Duke Newport Mansions Signature Collection is available at the Pindler & Pindler showroom in Suite 104 in the Arizona Design Center.

Asid desiGners Win AWArds At holidAy desiGner CoMPetition

Two ASID designers took home awards from an event sponsored by the Arizona Chapter of the International Furnishings and Design Association (IFDA) and Ballet Arizona.

Home for the Holidays was held in the atrium of the Arizona Design Center on Dobson Road in Scottsdale on Friday, November 2 and Saturday, November 3. More than 50 designers displayed their holiday creations.

Cindy Lewton, Allied Member ASID won Designer’s Choice Best in Show for her entry entitled “Christmas in San Miguel.” She competed in the Christmas tree decorating competition.

Larry Lake, ASID of InterPlan won the Best in Show Designer’s Choice for his contemporary tablescape.

Live music and dances were performed by Ballet Arizona members.

Sponsors included Western Interiors & Design magazine, Cielo Homes, Bed, Bath & Beyond, the Arizona Design Center, Rugs of Kaibab, Dunn-Edwards Paints, Fully Loaded and PhotoGraphics by HeatherJKirk.com.

Home for the Holidays was held to raise funds for the Youth at Risk program.

Grand Villa by Wood Mode.

reGreen AsiD AnD UsGBC

The American Society of Interior Designers’ Foundation and the U.S. Green Building Council have partnered on the development of best practice guidelines and targeted educational resources for sustainable residential improvement projects. This program will increase understanding of sustainable renovation project practices and benefits among homeowners, residents, design professionals, product suppliers and service providers to build both demand and industry capacity.

This program will complement the release of LEED for Homes, but is not itself a LEED-branded rating system with certification thresholds and recognition levels. It is a guideline with educational resources for setting and achieving performance-based objectives for sustainable residential improvement projects.

A technical committee comprised of both ASID and USGBC members and invited experts has developed guidelines that focus on the key practice areas and define performance-based objectives for sustainable residential renovation projects. The manual outlines detailed strategies for applying the guidelines and include illustrative case studies and resource references.

WhAt is the siGniFiCAnCe oF reGreen?

Over the past two decades, the residential remodeling market has expanded by leaps and bounds as the median age of the U.S. existing housing stock has topped 30 years and financing options have brought costs within reach.

billion

homeowners on improvement projects in 2005 accounted for more than 40 percent of all residential construction and nearly two percent of the U.S. economy (Harvard University Joint Center for Housing Studies 2005).

In just 10 years, nearly 30 million homes have undergone renovation and remodeling projects exceeding 10 percent of the total home value. The majority of these projects have been completed in homes valued at over $250,000. Two-thirds of these projects have taken place in homes acquired since 1990 (Harvard University JCHS 2005).

Residential remodeling projects provide an opportunity to address a growing list of environmental, economic and health concerns:

• Average home energy costs have reached $3,800 per year.

• From 1980 to 1994, the number of Americans suffering from asthma increased by 75 percent in the general population and by 160 percent among children (U.S. EPA 2005).

• The residential sector contributes

roughly 20 percent of total U.S. carbon emissions (Energy Information Agency 2006).

According to a survey commissioned in 2005 by ASID, six out of 10 U.S. homeowners report they would consider integrating sustainable design practices into a future home improvement project, provided those enhancements were cost-competitive. The findings suggest that the market for sustainable, or “green” design products and services for the home may be more extensive than previously thought.

Similarly, the 2006 Energy PulseTM survey states that 42 percent of respondents are either very likely to make energy efficient home renovations or have already done so. Respondents rank lack of information and lack of availability among the top reasons why they don’t do more to address energy efficiency (The Shelton Group 2006)

WhAt Are the reGreen resourCes?

1. Residential Remodeling Guidelines & Manual

A best practice guidelines and manual are under development by a techni-

cal committee for green residential remodeling for use by building, design and construction professionals. The guidelines include: (1) remodeling projects described by scope, integrated pre-design issues and environmental strategies by building systems; (2) library of strategies by environmental topics; and, (3) case studies.

2. Learning Programs

Learning programs will be developed to support the use of the best practice guidelines and hasten the adoption of green practices by residential design professionals, contractors, suppliers and consumers. These courses will include both instructor-led and webbased offerings that cover key practice areas and complement industry practices.

3. Resources

Print and electronic resources will be developed for green residential remodeling projects to reach residential design professionals, contractors, suppliers and consumers for both outreach and education purposes.

Moe M. Tavassol i

Direct Importer of Fine Oriental Rugs

International location resource

Antique Persian Senneh

invista Adds Paint Product line to stainmaster Brand

Aline of architectural paints including primer and ceiling paint has been added to the Stainmaster product line.

The paints are available in 1,300 formulated hues and may be custom-matched to nearly any color using a color computer. A primer and ceiling paint formula is also available in multiple sheen finishes.

Stainmaster paint formula utilizes special resins and pigments that provide thicker coverage and smooth flow on walls, ceilings and other surfaces. They are a 100 percent acrylic high solids formulation that is exclu-

sive to Stainmaster paints.

Stainmaster products are owned by Invista. The brand is more than 20 years old and includes Stainmaster carpets, a nationally distributed line of carpeting.

home tour date set For March 29

SAs we ring in the New Year On Behalf of the entire crew at Rest Assured we extend our heartfelt congratulations to the

ASID Design Excellence Award Winners for 2006-2007 who we are honored to have in the Rest Assured Family of Clients

Anita Lang Mueller, Allied Member ASID, Interior Motives, Inc.

Janet Brooks, ASID and Angelica Henry, ASID Brroks-Henry

Sandra Evans, ASID Knoell & Quidort Architects

Teri Mulmed, ASID, - DoDaz, Inc.

Mary Meinz, ASID - Robb & Stuckey Interiors

Wishing

everal of the Valley’s best-designed homes are on the map of the Fourth Annual Tour of Homes scheduled for Saturday, March 29.

The one-day, self-driven tour begins with a tasting brunch at SubZero and Wolf Appliances, 15570 North 83rd Way in Scottsdale. A map of the tour plus any update information will be available at the tasting brunch.

Additional tour information and tickets are available for $55 from Chapter Administrator Pauline Wampler, 602-569-8916. Tickets are also available the day of the tour at the SubZero showroom.

Colleen M. Pawling, ASID

Colleen M Pawling Interior Design

Lynn & Peter Blake

January 24. 5:30, David Adler oriental carpets, Arizona Design center

February 21. 5:30, Foliage Factory, tempe

March 20. 3:00 steinway pianos

(see calendar of events on page 69 for complete details)

Red are inspired by the shiny patent leathers in shoes, accessories and upholstery. These less-specified colors aren’t often used together, given their heavy contrast, but are more visually acceptable of them as we look to embrace their intricate patterns, textures and colors of different cultures.

At the crossroad of the Fork in the Road is the versatile, bright blue Fountain, a fresh, primary hue that invites the exploration of distinct color paths. “Blue has been in the background for some time, but is coming back into vogue,” Ralich Spak said.

no PlACe like hoMe

grouping bridges the classic colors of past and future. What’s old is new again, but with a modern twist.

“In a weakened housing market and uncertain financial times, there is a desire to return to stability and find harmony within our environment and ourselves,” Ralich Spak said. The No Place Like Home collection is not about a minimalist, cold look, but it shows an air of simplicity.

harvested wood.

Cosmetic tones and icy cool grays are featured in the No Place Like Home grouping. The grouping includes Gorgeous White, Mountain Air, Twinkle, Evening Shadow, Fleur de Sel and Restful White. The grounded shades in this collection are Agate Green, Bateau Brown, Granite Peak and Pink Shadow, along with the balancing shade of Classic Sand.

exPAnd your horizons

Advances in technology and a yen for livelier, vivid surroundings allow the colors in the Expand Your Horizons collection to soar to new heights.

The Expand Your Horizons collection is a journey of color discovery. Each complex shade encourages a leap into a new world of color. Get spicy with Cayenne or Tatami Tan; go underground with Iron Ore; explore nature with Wood Violet; blaze a leafy trail with Marquis Orange; or dive into the blue Aquarium. Continued from Page 18

The No Place Like Home

A well-dressed home includes soft, pale neutrals and sensible, grounded hues. Think ecofriendly natural fibers, industrial-styled, stamped sheet metal screens and architectural details like decorative concrete floors and exposed ceiling beams from

“High-gloss finishes, lacquered surfaces and saturated

hues provide an almost glowing quality to the colors, giving them a fresh new appeal,” Thompson said. “Our Expand Your Horizons destination brings to mind opposing colors and textures ― from surfaces with high-tech designs, to patterned upholstery and glass promoting future color and design evolution.”

AsiD’s Festive Holiday Party Yields Donations to Food Bank

More than 100 ASID designer and Industry Partner members celebrated the holiday season at a party on December 1 in the atrium of the Arizona Design Center on Dobson Road.

Guests were asked to bring a can of food to be donated to the Food Bank. Nine bushels of canned food, estimated at $525 was contributed by the party goers.

Attendees enjoyed music by Jazzola accompanied by beverages and appetizers.

Alexander Sinclair’s Showroom Manager, Debbie Renter, President, Sylvia Lorts and Designer Consultant, Nathalie Nicoli enjoyed catered refreshments at the ASID Holiday Party.

Greta Guelich, ASID, former Arizona North Chapter president and Eric Berkey, General Manager of Hinkley’s Lighting Factory were two of the ASID Holiday Party guests who contributed canned foods to the Food Bank.

ASID student members Jessica Smith, Jason Madar, Chapter President Katherine Thornhill and Cassandra Coats socialize during the ASID party festivities.

Color usage triggers emotional response

Designers and color technologists know that there are certain colors that “feel” sad, or peaceful, or invigorating. So it is not surprising that the belief in the direct connection between specific colors and specific human emotional responses has gained acceptance within the interior design community. Professional designers seek to create spaces that are both expressive and meaningful, according to Stainmaster Carpet.

Yet, some accepted beliefs about the connection between color and emotion are being challenged by researchers attempting to better understand this relationship. Most of the evidence for causality in the literature, it turns out, is anecdotal, contradictory, or simply misunderstood. Cultural identity, coupled with day-to-day experiences in the world, are significant factors controlling how we perceive and react to colors.

Does this mean that preconceived notions about color and emotional response are invalid? Not exactly. Our notions are probably not contextual enough. Multiculturalism is blossoming in our societies and our understanding and appreciation of color is constantly evolving. As we design in an increasingly connected world, we are challenged to seek a better understanding of how the colors we use influence human emotion.

The following color combinations are meant to inspire you to seek a broader understanding of the interaction of context and color perception as a matter of design.

A Touch Of Glass

Brooke d’Alleyrand to head iP Partner Chair

By Brooke D’Alleyrand

Wholiday house oops!

What an honor, I am very proud to be the Industry Partner Chair for 2008. I must thank Arts Alive President, David Andow, Industry Partner and Member-AtLarge Director, for the recommendation to my new position. David, I appreciate your confidence and all of your support. Thank you.

For those of you I have not met, I am the Director of Marketing for Sub-Zero and Wolf Southwest, Westye Southwest and formally Interwest Distributing. I have been an ASID Industry Partner member for the past 6 years and have served on numerous committees. I truly believe that the best way to be an effective IP member is to get involved with ASID membership meetings, volunteering for committees and sponsorship.

For the next year, I am pleased to serve as the IP voice to the board; however I can not do this alone. I am asking all Industry Partners to get involved and speak with me. I believe that my responsibility is to provide your input to the board, and I look forward to a positive IP year. Not only do I plan to increase IP participation within the ASID, I hope to develop an easy means of communication. I will be organizing Industry Partner meetings that will address ideas, concerns, opportunities, etc… along with a monthly email to further communications. I hope to increase your visibility within the ASID, as well as providing you helpful business ideas to further enhance your brand and/or marketing plan.

Please feel free to contact me at 480-921-0900.

hat was up with the unreadable invitations to Holiday House? Although with the best of intentions and support from the printer to reprint new invitations at no charge the old saying goes “what can go wrong will go wrong,” and it did. After reviewing the entire scope of the event and out of the best interest for all those involved, including the benefactors, the decision to cancel the event was necessary. Needless to say many new checks and balances are in process to help prevent cancelations in the future. The Committee worked very hard organizing the event and deserves a special thanks. What we’ve all learned from this experience will help us produce a better event next time.

Author Critiques

leed Certification standards

In an op-ed in Dallas Morning News, Author Daniel Brooks wrote that many architects and designers are critical of the U.S. Green Building council (USGBC) Leadership in Energy and Environment and Design (LEED) rating system because they “see a system that has more to do with generating good PR than saving the planet.”

Critics contend that the LEED “point system creates perverse incentives to design around the checklist rather than to build the greenest building possible.” Although the “Green Building Council has tweaked its checklist in response to criticism,” the certification process “can cost more than $100,000 with all the paperwork and consults.” Brooks concluded by suggesting that “the solution lies not in giving out medals for greenness one building at a time, but in encouraging greener communities.”

Brooke D’Alleyrand

Arts Alive hosts october Asid Membership Meeting

Arts Alive, hosted the October 18 ASID membership meeting. Good company, wine, hors d’oeuvres and art were just one of the draws into the gallery that evening, the other…to share our experience, education and ideas.

Leland Beaman educated the designers and Industry Partners about the components of fine art. His use of pastels and years of perfected techniques, Beaman ventured through the backgrounds of several genres of art and how they connect as a visual communication

Candie Guay, left, and Connie Brennan explain techniques of custom framing to attendees.

There was standing room only in Arts Alive showroom as chapter members saw presentations by artists.

to the world around us.

Next, Dan Kime, Arts Alive’s Giclèe Printer, sparked an interest on the role he plays at the gallery. “We are not only able to reproduce art from our local artist, but can also provide many services to you, such as the ability to make your photos into a Giclèe print opening doors to incorporating personal touches to your designs. Be creative and we can help you create.”

The evening continued with Art Consultants Candie Guay and Connie Brennan, explaining the custom framing

techniques that the Gallery uses to make their clients art as unique as their paintings and photography. Framing styles such as double stack frames, hand wrapped liners, hand wrapped mats, and gallery wraps were all discussed and shown to the members.

ASID’s October meeting was an overall success. Through their continued education, networking and innovative thinking, the designers and Industry partners have been able to maintain growth and success throughout the valley now and for years to come.

Ferguson hosts november Membership Meeting

Michelle Fray from Kohler did an outstanding job of educating designers on fulfilling our client’s dreams (ok-maybe our own dreams too) of

Phoenix, AZ 85012

a custom shower at Ferguson Bath, Kitchen & Lighting at the Scottsdale Airpark location. Her presentation showered attendees with knowledge. This will not count towards our new CEU membership requirement. CEU’s must be taken between January 1, 2008 and December 31, 2009. NCIDQ will track CEU’s for non certificate holders with the appropriate paperwork and $12. Ferguson’s also surprised North Chapter members with a new lighting showroom just a few steps north of the kitchen and bath showroom.

Leland Beaman presented several genres of art and how they connect to the visual world.

Chapter President, Katherine Thornhill welcomes ASID members to the November membership meeting hosted by Ferguson Bath, Kitchen & Lighting in Scottsdale.

istration fee of $12 per session, ASID and CIMA have dubbed Thursday, February 7 as Student Career Day. The line-up includes special programming just for this emerging professional market including:

• Four Generations in the Workplace: Searching for Common Ground (8:30 a.m.)

• Options – A Panel Discussion for Students (10:30 a.m.)

• ASID Portfolio and Resume Review (1:30 p.m.)

“IntersectWest is a new, intimate conference and exhibition devoted to the Western United States and office, education and healthcare product trends and introductions,” says Dick Sinclair, President of CIMA. “In collaboration with the interior design industry, it’s about focusing on the intersection of new ideas and innovations brought by the leading practitioners and thinkers in the field. We are excited to have partnered with ASID to further enhance this great show.”

The following members of the CIMA Board will be attending the show and their companies will be exhibiting: Casey Journigan, Arcadia, Danny Davis, Davis Furniture Industries, Dick Sinclair, The EOC Companies, Gregg Masenthin, JAMI, Tom Sehrer, Magna Design, Barry Mumm, Rosemount Office Systems, Don Heeringa, Trendway, Dan Tuohy, Tuohy Furniture, and Scott Schwinghammer, Versteel. Below are detailed descriptions of each educational session, excluding the keynote presentations.

interseCtWest itinerAry

Wednesday, February 6

10:30 a.m.

Restaurant Renegades Talk Design

Brett Thorn, Food Editor, Nation’s Restaurant News

Jimmy Bradley, Chef and Owner, Red Cat Restaurant

Hear from the top experts in the restaurant business on food service establishment design, service and more. Learn more about what industry trends are influencing restaurant planning and design.

1:30 p.m.

Spa Design: Planning for Wellness and

Operational Success

Brett Blumenthal, senior strategist, Gensler

Ralph Newman, Chief Operating Officer, WTS International

Chris White, Senior Vice President, Planning and Design Services, WTS International

Learn how to best plan for the development, design and operation of a luxury spa in an interactive discussion with the experts. Panelists will highlight planning, design, pre-opening and operational issues that are critical to the success of a spa. This seminar will also address those hotels that are con-

sidering the inclusion of a world-class spa and those that already have spas incorporated as a part of their hotel amenities.

1:30 p.m.

Recent Research in Green Marketing and Product Design Distinguishing Between Green Washed and Serious Green Products

Deborah Dunning, President and CEO, The Green Standard

The products building designers select to finish and furnish interior spaces can

Continued on Page 56

have a greater impact on the environment than the core and shell of a project, as they are replaced five to ten times over the lifetime of an average structure in the US (50 years). Learn about The Green Standard and Interiors & Sources, “The Green Guide EcoList™ and the related matrix of product certification programs.

10:30 a.m.

Thursday, February 7

New Ideas, Old Spaces: Adapting Nursing Facilities and Homes

for New Approaches in Care

Jeannette Steeves, President, Timely Manor, Inc.

Current trends in health care design are dynamic, often “out of the box”. This presentation highlights some of the innovations and cutting-edge technologies that are facilitating health care design trends as well as the theories and philosophies that support them.

10:30 a.m.

Feel Like Buying: Quantifying Emotion in Retail Setting

Dan Hill, President, Sensory Logic, Inc.

Engagement. Satisfaction. Loyalty. What are those terms if not emotional indexes of whether the retail experience a company offers its customers is immersive enough and pleasing enough to ensure repeat business? In this groundbreaking speech, Dan Hill lays out not only the brain science of why connecting on a sensory-emotive basis is the key to success, but also how a company can measure and, therefore, manage to create sensoryemotive experiences that can work tim eand again to build a competitive advantage.

1:30 p.m.

Environmental Materials

EEugene Lisa, Vice President Environmental Education, Verde Interior Products

xcellence is never an accident: it is always the result of high intentions, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.

xcellence is never an accident: i intentions, sincere effort, inte execution;itrepresentsthewise

The designer/architect will learn the construction of “traditional” materials used for interior and exterior products, as well as the available substitutions and enhancements to make these products greener. Gain a greater understanding of the true cost structure of green materials, and some of the logistical problems that may confront manufacturers.

interior design Product Finder Adds new Features For 2008

Choose Excellence

furniture, headboards, cornices and

When a keen eye for detail is needed, let us live up to our name.

ASID has launched the second year of the Interior Design Product Finder – a web-based buyer’s guide providing members and other industry professionals direct and immediate access to the products and services they need most.

Available through the ASID web site, the Interior Design Product Finder features a broad array of products and services listings that aid purchasing decisions. The guide uses search technology that continually indexes the content of participating supplier web sites. Newly enhanced functions allows users to perform keyword-driven searches that mirror traditional search engines and filter by state, Industry partner, Commercial Provider, Residential Provider and “To the Trade,” giving them a very flexible and effective search tool. The Request for Information feature allows users to contact participating suppliers with a click of a button for assistance.

Monitoring tools May reduce home energy Costs

The New York Times business section reports that according to the results of GridWise, a yearlong government study by the Pacific Northwest National Laboratory of the Energy Department, allowing homeowners “to closely monitor and adjust their electricity use lowers their monthly bills and could significantly reduce the need to build new power plants.”

The results “suggest that if households have digital tools to set temperature and price preferences, the peak loads on utility grids could be trimmed by up to 15 percent a year.” Moreover, over the next 20 years, the study suggests the tools may spur savings of “$70 billion on spending for power plants and infrastructure, and avoid the need to build the equivalent of 30 large coal-fired plants, say scientists at the federal laboratory.” Scientists said the “demonstration project was as much a test of consumer behavior as it was of new technology.”

The research team was interested in finding out “if the ability to monitor consumption constantly would cause people to save energy -- just as studies have shown that people walk more if they wear pedometers to count their steps.”

industry Figures to highlight interiors ’08

Confab in new orleans

As part of the ASID annual conference on design, two popular figures within the industry, JeanMichel Cousteau and Rosemarie Rossetti will address the conference audience in March and discuss two important issues affecting the design profession: sustainable and universal design.

Cousteau will give a lecture on his life’s work and most recent project, the JeanMichel Cousteau Fiji Islands Resort. The resort is built as a perfect example of the possibilities of sustainable design and JeanMichel will entertain the crowd on the influence of ecofriendly design and how it relates to the hospitality industry and our lifestyles. As a society we are beginning to think about our environmental impact in all that we do, and interior design in all its forms is no different.

The second keynote will move the audience with a talk about a side of design

we don’t hear enough about: the health, safety and public welfare. When Rosemarie Rossetti’s life was changed forever by a tragedy that paralyzed her from the waist down, she made it her mission to increase awareness of universal design and its application in every day life. During INTERIORS 08 she will demonstrate that preparing a home for the future and incorporating design that works for all ages and levels of accessibility should be considered in every design project. Rosemarie is known for creating the Universal Design Living Laboratory—a

Motorization... Automation

Explorer, environmentalist, and son of Jacques-Yves Cousteau, Jean-Michel

Roller shade systems • Roman shade systems Drapery track systems

Sivoia QED™ by Lutron, the leader in architectural shading solutions

Things just aren’t remotely close to the way they used to be!

BEBRAVE | LIVECREATIVELY

3,500 square-foot, ranch-style residence that incorporates the finest craftsmanship and state-of-the-art products and services.

ASID is pleased to welcome these two prestigious speakers to their annual conference, March 13 – 16 in New Orleans. Those interested in attending can purchase an all-inclusive conference pass, a day pass, or a guest pass (accompanied by a conference attendee). Also, a keynote pass is available and ASID members can attend for free.

ChAPter nAMes 2007-’08 CoMMittees, ChAirs

The Arizona North Chapter Committees have been announced by President Katherine Thornhill ASID

The following committees and the chairs serve the chapter in their capacities for one year, until the new Board takes charge in October, 2008.

Awards Competition

Colleen Heldenbrand 602-463-2052

Karen Mandarino 480-332-6919

Robyn Randall 480-213-9407

Awards Event

Sandra Kush 480-956-6782

Career Day

Marci Dusseault 480-353-9622

Desert Design Magazine, and Chapter Website

Brenda Strunk 480-239-9559

Education Day

DeDe Radford 602-702-7273

Home Tour

Sherry Hauser 623-935-5061

Ethics

Sandra Evans 602-468-9250

Industry Partners

Brooke D’Alleyrand 480-921-0900

Membership

Katherine Pliess 480-661-5300

Sample Sale/

Student Scholarship

Larry Lake

480-443-3400

Student Shadow Week

Dan Heldenbrand 602-616-0569

Colleen Heldenbrand 602-463-2052

Sponsorship

Carol Morrow

480-767-7980

602-331-7584

Roland Arnold 480-893-9393

STEP/NCIDQ

Norma Escadron Michaels 602-257-2282

Student Affairs

Marci Dusseault

480-353-9622

designer shares tips for Awkward transitional Areas

Christine Reid, an Albany interior designer, offers advice on designing an awkward kitchen-family room area in which “none of the walls are available for furniture placement.” Reid suggests building a custom bookshelf to utilize the space underneath the counter overhang, or “to add a six-inch platform to the floor in the bar area, which may cramp the rest of the room.”

According to Reid, a “suitable flooring material for the room could be engineered wood, cork, bamboo or natural linoleum.”

For the “front of the bar counter-bookshelf,” Reid suggests “a wide bench or rectangular ottoman, which will provide seating with the option of facing either the kitchen or the fireplace.” She used a 52 inch-long by 26 inch-wide leather ottoman.

Lighting, sconces could be used in the kitchen, or another option would be to “install small recessed lighting fixtures in the ceiling above the kitchen counter steps, and also above the wall that leads to the garage. If lamps are used, install electrical outlets in the floor near the sofa. “Finally, for balance, a “large plant or small tree in the corner.”

Student Members:

Whitney LeighAnn Adams, Marissa Elizabeth Alff, Dhiva Alvarado, Carolyn Avon, Andrea Bartenhagen, Molly Beresford, Jill Berg, Lina Bieliauskaite, Jodi Lee Blaker, and Julie Blubaugh.

Andrea Renee Boardman, Linley Nicole Conrad, Veronica Corney, Katherine Anne Critchfield, Jenea Cull, Jennifer Dahmann, Jessica Dersa, Kristen Ducy, Sandra Dukeman and Timothy Edwards.

Heather Epling, Lauren Erker, Michele Even, Katie Faulkner, Brittany Faust, Lissa Feagler, Melissa Flickinger, Taunya

Christine Mccabe Frank, Crystal Gabbert and Catharine S. Genzler.

Jacqueline Gilbert, Audrey Gillam, Emily Jessica Graham, Tamarah Granzow, Sommer Hagen, Katy Hedrick, Lori Hunt, Jamie Rae Hylland, Kelsey Kacerek and Dean N. Kanakis.

Lioudmila Kanshepolsky, Kali Maya Kirouac, Carol Kiviko, Hae Lee Ko, Marielle Natsuko Komori, Christine Larson, Heather Mahe, Breanna Leigh Martin, Cierra Martin and Nazareth Mekonnen.

Susan Mingori Reid, Olivia Morales,

Az north Chapter

Grows with 72 new Members

The membership roster of the Arizona North Chapter is quickly growing with the recent addition of 72 new members. They are:

Allied Members:

Katherine Suzanne Stilgenbauer and Nicholaus J. Shackleton

Candace Morris, Pamela Mullavey, Trina Murphy, Robin Myers, Rebecca O’Neill, Karen Patrew, Christine Hermoso Reimer and Natalie Said.

Lauren Sickle Vining, Patricia Liana Swenson, Alex Terry, Kristin Tremain, Kristen MarieVanDyke, Carissa Vanmierlo, Megan A. Viera, Helanna Weinstein, Tanya K. Zgorzelski and Patricia Rose Melelina Zilka.

Asid e-mail’s daily news to Members

ASID has collaborated with U. S. News and World Report, the company responsible for daily news summaries for the White House, to bring members ASID Daily News. Selected from thousands of sources by editors from U. S. News Customs Briefings. ASID Daily News provides up-todate and important interior design news. The electronic digest, a customized morning newspaper with important news from the previous 24 hours that affects the interior design industry.

ASID Design Daily is sent exclusively to ASID members via e-mail and keeps members informed about significant issues and breaking news in the interior design industry. The category listings at the beginning of the newsletter takes readers directly to chosen topic.

From sustainable design to new products, to business or ASID news, each news bulletin falls into a category that is easily accessible at the top of the page, or easily recognized by distinct category headings within the newsletter.

Each issue features a “Leading the News” story which can be found at the top of the page for quick and easy scanning of the day’s most important industry information. In just a few minutes each morning, members can stay on top of the latest happenings in the design industry.

News bulletins are summarized directly in the newsletter to provide comprehensive, customized information. This makes it easier to save issues in an inbox or print a story of interest without losing critical information.

Industry Partners dIrectory

The following companies and their representatives are Industry Partner members of the ASID Arizona North Chapter and are supportive of ASID programs and policies. This list was current at press time.

A2OF 480-250-3027

Bill West

Accent by Masters

Glass Tinting

Linda Hill

Acme Entertainment Technologies

Dan Milligan

602-267-0706

480-634-7870

Affinity Kitchens 480-348-0088

Lorna Blend, Stephen Klassen

aka Green 480-946-9600

Jeffery Frost

Alexander Sinclair

Sylvia Lorts

480-423-1141

Michelle Lorts 480-423-8000

All Wood Treasures

Jerri Stapley, Ed Shamah, Doug Shamah, Scot Perfect

480-921-4100

Altered Element, LLC. 602-291-8093

Joseph Hall

Antique Art Treasures, Classic Cigar Treasures

Donna Heffner 702-515-7434

Antoine Prolux, LLC. 602-952-1580

Marc Desplaines

Arizona Blind Creations 480-507-6992

Dave Wells

Arizona Stone 480-641-1042

Kristina Davis

Armstrong

Robert Trimble 480-985-9087

Brenton Tesreau 636-300-0984

Michael Gavin 480-507-3650

Arizona Tile, LLC 480-893-9393

April Marsh, Roland Arnold, David Cobos, Arden Mullins

Art Effects Framing 480-982-7327

Richard Hornberger

Artisan Cinema & Sound 480-538-1071

Bill Aziz

A Touch of Glass 602-996-0367

Jane Jacobson, Mark Stravitz

Arts Alive 480-998-9790

David Andow

Asian Trade Rug Company 520-326-7828

Tomas Almazan

Aterra Lighting and Controls 480-368-9955

Paul Salmonson

Audio Video Contractors 602-443-3000

Paul Einan

Auer Design House

Michelle McMullen 480-767-0880

Nicole Saia 480-767-0880

Amy Lutz 480-767-0880

Thomas Easton 480-747-6110

AZADI Fine Rugs 480-483-4600

Kimberly Karahadian, David Neishabori

Baccarat 760-346-6805

James Hood

Baisch & Skinner Phoenix, Inc. 602-285-0888

Darlene Summers

Baldwin Hardware Corporation

Sean Clark 949-837-2196

Jason Schwede 602-751-9515

Bang & Olufsen America, Inc.

Natalie Meskers 480-945-6555

Bellacor.com 877-688-7039

Frankie Cameron

Bellazura International, Inc. 480-663-8000

Frank Coombs

Best Lil’Frame Shop 480-946-9561

Michael Weeks

Biltmore Paperhangers 480-949-7813

Robert Hendel

Biltmore Shutter Company 602-254-4464

Dan Draper, Dana Draper

Botanical Elegance, LLC

Nolan Beverly 480-705-0882

Cecelia Beverly 480-991-9909

BR-111 Exotic

Hardware Flooring 800-525-2711

Allan Nery

Bud’s Drapery Den 520-327-0123

Tom Miller

Burdette Cabinet Company 480-830-8818

Edward Neilander, Roger Understiller

Cactus Stone & Tile 602-275-6400

Betsy King, Pooneh Kashani

California Closets 623-434-8888

William Black

Carpet Closeouts 602-493-7700

Howard Pressman

Center of Modern Design 480-483-9988

Josh Murrietta

Century Furniture/ Heirloom Furniture 480-837-8686

Jim Kayser

CertaPro Painters

Debbie Black 602-574-4325

Ana Afshari 480-962-8180

Cinemagic 480-991-4388

Cary L. Christie

Clare Frame & Art 480-970-8400

Michael Clare

Classic Custom Cabinetry

Doris Pritchert 480-596-5601

Mary Crone 480-607-2290

Barbara VanMater 480-596-5601

Closet & Storage Concepts 623-776-2200

John Friesner

Cole Studio 623-434-7889

Randy Cole

ArizonA north ChApter

Desert Lion Sun Control, LLC 480-657-7250

Donald A. Gorman

Desert Star Construction, Inc. 480-951-4425

Jerry Meek, David Schumm

Design One International, Inc. 480-967-2100

Donald A. Nottingham

Design Surfaces, LLC. 480-946-2565

Marianne Mulhall

Distinctive Carpets 623-225-9460

Joe Hutson

DSA Publishing & Design 972-747-7866

Duff Tussing

Dunn-Edwards Paints 602-702-7273

Dede Radford

Duralee Fabrics & Fine Furniture 602-793-0328

Deanna Carr

Earth and Images 480-596-0498

Isabel Dellinger, Vilma Besch

Echoes of Asia Antiques & Furnishings, LLC 480-922-0438

Balint Kocsis

Edelman Leather 310-289-0100

Stacey O’Leary

Electrolux Major Appliances

Heather Flaa 949-502-5163

Larry Tice 480-766-2224

Emser Tile

Randy Bultsma 602-263-8453

Allen Briant 480-443-8453

Elegance by Design 480-993-8263

Carol Vaiana-Menkhus

Enmar Hardwood

Flooring, Inc. 480-497-1633

Tricia Thompson, Todd Thompson

Euro-Flex Luxury Sleep Systems 480-627-0005

Lee Steele

European Design 480-951-5234

Allan Rosenthal

European Home 602-263-0198

Kay Massaro

Eurotouch Services, LLC 480-626-1655

Andrew Pocys

Excellence Upholstery & Design 602-717-1231

Matt Cepkauskas

Exotic Home 480-443-8100

Jamie Michaels

Fannin Interiors 602-840-8088

Sharon Fannin

Fabrica International 800-854-0357

Steven Giese

Facings of America, Inc. 602-955-9217

Lindsey Kreus

Fastframe 623-825-9110

Lisa Vargo

Feathers Custom Furniture 480-905-1396

Dan Levinson, Claudia Levinson

Fenwick’s Fine Rugs 480-443-4777

Aylin Garret, Kelly Rushmann

Ferguson 480-556-0103

Jim Robinson

Fiber-Seal Systems 480-941-1798

Deborah Bobroff

Fiesta Furnishings

Claudia Farrar 480-443-8203

Shelley Burris 480-951-3239

Fines Gallery 239-277-0009

Mo Hadi

Flooring Resources, Inc. 480-991-9605

Jeff Currie

Floors 480-970-1892

Phil Kouladakis

Forseys Arizona 480-315-1063

Robert W. Forsey

Fortress, Inc. 480-443-1134

Paul Brown

Gratia Artis, LLC. 480-649-6090

Laura Nickle

Gregory – Matthew 480-302-6092

Tom Tweet

H Abode

Angela Walls 602-320-2727

Jessica Aikin 602-301-1507

Hansgrohe, Inc. 619-238-8186

Chip Martin

Hernandez Contemporary Fine Art 480-429-6262

Liz Hernandez

Hinkley’s Lighting Factory 602-279-6267

Michael Jackson, Eric Berkey

Hopper Finishes 602-273-1338

Bret Hopper, Jenifer Bryant Hopper

Horizon Art 480-949-1990

Harold Hoeg

House of Knobs 516-333-7100

Roulla Savva

IMC-International

Marble Collection 480-894-5551

David Hollabaugh, Chuck Pharo

Inex Creative Floors, Inc. 602-257-6483

Elvir Hodzic, Halil Hodzic

Inhabit Furniture 480-348-1818

Leigh Kohrs

Inside/Out Showrooms, Inc. 480-994-1060

Bill Heacox

Interior Design

Resources, Inc. 480-964-0121

Alex Yost

Interface FLOR Commercial 602-957-8962

Andy Green

Interwest Distributing Co. 480-921-0900

Brooke D’Alleyrand

Jessitt-Gold Interiors 951-898-5073

Gilda Eldridge

Jody Florman-Artist/ Faux Finisher 928-567-2365

Jody Florman

Julian’s Fine Cabinets 480-421-9898

Karen Doerflein, Tim Green

Kaiser Tile 602-454-1101

Ralph Kaiser

Kid Glove, Inc. 602-953-1910

Kim Fulwider

Sharon Forrest

Kip Merritt Design 480-990-2290

Kip Merritt

Kitchen Solvers of Phoenix 602-768-0274

Keith Wolfram

Kitchens Southwest 480-443-0102

Dana Hayes

Kohler Company 503-939-0882

Sharmin Smith Welch

Kravet Fabrics, Inc.

Ellen Bosco 800-648-5728

David Smith 480-994-3900 Larsen Gallery 480-941-0900

Rachel Neubech

La-Z-Boy Furniture

Galleries 623-487-9447

Julie Ann Coleman

Lamps Plus Professionals 800-304-8120

Michael Goeul

Light Up Your Life, Inc. 602-274-4772

Bob Ferraro

Linder Publishing, Inc. 480-443-7750

Michael Kupanoff

LKG Contemporary 480-945-1209

Greg Sanchez

Lutron Electronics Company 602-923-7718

Jay Baumer

Lynch Furniture Handlers, Inc. 602-276-1909

Barry Colasso

3M Safety and Sun Control Window Films 480-985-9293

David Ewing

M. Design

Donna Fabbri 650-302-5206

Michael Kowitz 602-263-9410

Mare Nostrum Design 480-467-2426

Jack Shanahan

Mark Nord Painting 602-565-5277

Kevin Steigner

Mark Speirs Architectural Woodwork Installations 480-282-1280

Mark Speirs

Market Hardware 301-652-8921

Brian Kraff

Mexican Tile and Stone Company 602-954-6272

Joe Fortuna, Robert Peddle

Sarah Kearney 714-847-3200

Diana Sartor 818-644-1859

Mircoseal International 475-814-6464

Lance Lashelle

Modern Masters, Inc. 818-644-1859

Diana Sartor

Mohawk Floorscapes

Ann Nagy Seay 800-241-4900

Tim Shey 602-237-6797

Natural Territory 480-998-2700

Santosh, Rao, Praneeta Rao

National Buildmaster 602-381-6400

J. Eckley

Nationwide Floor and Window Coverings 602-493-1223

Yvette Martin

Nexus 21 480-951-6885

Heather Sanders

Nyla Simone Home 480-422-6178

Maria Benson, Katherine

Justice Alford

Occasions by Design 480-423-0506

Stephanie Toler

O’Connor & Associates, Ltd. 800-894-4199

Brad Ross

Olhausen Billiard Mfg., Inc.

Sue Doyle 615-323-8522

Dale Townsend 480-517-3663

One Posh Place 480-941-8954

Paige Bailey

Painted Illusion 480-857-7920

Colleen Spies

Passport Accents 480-502-0208

Patrick McCourt

Passport Imports 602-327-3271

Janice Proffitt

Paradise Valley Antiques & Furnishings 480-483-9800

Roya Nassirian

Petite Chateau 602-667-3551

Wende Katz

Phoenix Art Group 602-241-1060

Barbara Brackett

Picture Source Homelines, Inc. 480-838-1445

Jim Wagstaff

Pietra Stone, Inc. 480-940-4585

Jill Thomas

Pindler & Pindler 480-283-8911

Laurie Friedman

Pinnacle Glass Design 480-377-0960

Christy Maycock

Potheads International, Inc. 480-425-7184

Lori Watts

ProSource Wholesale Floorcoverings 602-470-1484

Rabbit Canyon Designs 480-987-6244

Cheryl McNeill, Tanya Mahaffey

Reeves Design/Build, Inc. 623-374-2699

Dale Reeves

Rest Assured, Inc. 602-437-9201

Lynn Blake, Peter Blake

Restoration Hardware 480-922-6996

Annie Angus

RM COCO 573-334-0517

George Howard

Rive Gauche Fine Arts 480-947-6372

Frederic DeClaremont, Aiste Parmastd

Robb & Stucky Furniture and Interior Design 480-922-0011

Michael Scott

Robert Allen Group 480-325-2524

Janice Roetman

Roche Bobois 480-443-0430

Nathalie Chianura

Rugs of Kaibab 928-830-0268

Kathleen Cwirko Spero Scott Group

ProSource® Wholesale Floorcoverings.

ArizonA north ChApter

Steelcase, Inc. 602-462-5009

Anne Bales

Steinway & Sons

Peter Becker 206-622-7580

Janet Priset 480-951-3337

Stockett Tile and Granite Co.

Susan Beggs, Gary Cole 480-596-9672

Kim Hester 480-695-8750

Stone Creek

Furniture Factory 480-451-3100

Linda VanNattan

Stone Elements 623-780-9200

Katarina Bosilcic

Strictly Wholesale, Inc. 480-362-1220

Ali Raza

Stroheim & Romann, Inc. 623-214-8466

Steve Levine

Sun Rock Kitchen and Design, LLC. 480-276-0967

James Rogers

Sunbrella 336-586-1240

Gina B. Wicker

SunWest Appliance Distributing 480-784-6611

Kristi Ludenia

Tandus 480-250-7778

Elissa Sweary

The Art Department 480-596-9800

Elissa Sweary

Elaine May Gallery 480-941-4200

Elaine May

The Elegant Window 480-854-3078

Karen Barnes

The Floor Club Corporate 480-922-9111

Greg Tayles

The Foliage Factory, Inc. 480-947-5585

Jan Braden

The Hart Studio 480-294-6063

Darla Hareza, Deneice Hase

Thermador/Bosch/ Gaggenau/Siemens 480-763-2669

Ric Coggins, Nathan Guess, Tony Colombo, Heather Olney

Thermasol Steambath Company 480-353-0324

Debi Rusk

THG USA, LLC. 323-428-0100

Keith Amado

Touch of History 480-991-8898

Breyan Burke

Triad Speakers 480-922-0200

Paul Epstein

Tri-Light Builders 480-895-3442

Tammy Zagar

TurboChef 678-987-1726

Leslie Hoffman

Vanessa Joaquim

Underfoot, LLC.

Gary Lester

Unique Building Concepts 602-404-0690

Pat Moran

Urban Southwest 602-266-3310

Rose Ann Colamartini

Valley Light Gallery

Patti

CALENDAR oF EvENTS

January

Arizona North Chapter Board Meeting

STEP Workshop

2006/2007 Sub-Zero and Wolf Kitchen Design Contest entries due in Madison, WI. Contact Brooke D’Alleyrand or Janae Hyland at Westye Group Southwest at 480-921-0900

Jubilation 08 Auction Donations Deadline. Melinda Foote , mafooteaz@msn.com or 602-678-0860

North Chapter Membership Meeting, 5:30 pm at David Adler Oriental Carpets, Arizona Design Center, 7350 N Dobson Road inScottsdale. Subject is Oriental Carpets 101. lainey@ davideadler.com 480-513-3200

Early registration deadline for IP Members for Collaborate ’08 (Education Day)

February

INTERSECTWEST 08, Las Vegas.

Arizona North Chapter Board Meeting

North Chapter Membership Meeting, 5:30 pm Foliage Factory, 1733 E McKellips #105 in Tempe. Featured speaker Ron Black, ronblack@thementorgroup.com with CEU’s. foliagefactory@webmail.com, 480-947-5585

March

Design for Hire

Deadline for Desert Design Magazine articles. Theme for Spring issue is Remodeling.

Send all submissions to Brenda Strunk at b_strunk@msn.com.

IDEC Annual Conference, Montreal, Quebec Canada

Arizona North Chapter Board Meeting

The ASID Conference on Design. New Orleans

Environments for Aging, Designs for a New Era, Tucson.

North Chapter Membership Meeting , Steinway Pianos at 3 pm. High Tea with Lawrence Libin, curator at the Metropolitan Museum of Art Musical Instruments in New York. He will be doing a presentation on the evolution of design and the piano. CEU’s. Evie Offord eofford@msn.com or 505-4802371.

Arizona North Chapter Tour of Homes.

April

Design for Hire

Spring 2008 NCIDQ Examination

Student Shadow Week

Arizona North Chapter Board Meeting

Student Charette Competition, Arizona Design Center

Collaborate 08, formerly known as Education Day. Chapparal Suites Resort, 5001 N.Scottsdale Rd.

Career Day

Desert Design Magazine Winter 2008

desert design desert design

Custom Hand Woven Rugs

desert design

PreSiDent’S COLUMn

desert design

WINDOW COVERING AUTOMATION

‘08 Forecast Maps Out Latest Design Trends A NEW

Around the World

TAKE A JOURNEY TO NEW WORLD OF COLOR

Fork in the roAd

2007-08 arizona north Chapter Board of Directors

Bring Africa into your ne

Chaise Lounge

Traditional Zulu Baskets

Green Tips: A Basic Guide For Commercial Designers

Ferguson goes Green W

intersectWest expands program To Focus on Commercial Topics

Current Legislative Highlights….

WAnT your iMAGe to rise?

Try UsinG yoUr

diMond’s GeM

diMond’s GeMs

diMond’s GeM

diMond’s GeM

diMond’s GeM

ABout soni diMond

Y�u� ��ients �re �� �e ��st �ands. N��…

LOOK AND FEEL YOUNGER WITHOUT INVASIVE SURGERY

SALON SERVICES

FRACTIONAL CO2 LASER SKIN RESURFACING

ever Wonder How The Money is spent?

ASID FY 2007 BUDGET

Expenses

ASID FY 2007 BUDGET

ArizonA Design Center

horizon Art

Pindler & Pindler

Asid desiGners Win AWArds At holidAy desiGner CoMPetition

reGreen AsiD AnD UsGBC

WhAt Are the reGreen resourCes?

Moe M. Tavassol i

invista Adds Paint Product line to stainmaster Brand

home tour date set For March 29

exPAnd your horizons

AsiD’s Festive Holiday Party Yields Donations to Food Bank

Color usage triggers emotional response

A Touch Of Glass

Brooke d’Alleyrand to head iP Partner Chair

Wholiday house oops!

Author Critiques

leed Certification standards

Arts Alive hosts october Asid Membership Meeting

Ferguson hosts november Membership Meeting

Operational Success

for New Approaches in Care

Environmental Materials

interior design Product Finder Adds new Features For 2008

Choose Excellence

Monitoring tools May reduce home energy Costs

industry Figures to highlight interiors ’08

Confab in new orleans

Motorization... Automation

BEBRAVE | LIVECREATIVELY

ChAPter nAMes 2007-’08 CoMMittees, ChAirs

designer shares tips for Awkward transitional Areas

Student Members:

Az north Chapter

Grows with 72 new Members

Asid e-mail’s daily news to Members

Industry Partners dIrectory

ProSource® Wholesale Floorcoverings.

CALENDAR oF EvENTS

January

April

AsiD on the go

Y�u� ��ients �re �� e ��st �ands. N��…