September/October Apartment News 2020

Page 1



The official publication of the Arizona Multihousing Association

Tribute Awards honor the best of 2020 PG 10 AMA Scholarship Winners

PG 5

AMC Update: A Virtual Tour

PG 13

A “Wild” Time in Tucson

PG 24

Apartment News | September/October 2020


It’s always a season of giving when it comes to our great members

818 N. 1st St., Phoenix, AZ 85004 phone: 602-296-6200 fax: 602-296-6178 web: 2020 AMA BOARD OF DIRECTORS EXECUTIVE COMMITTEE Chair, Kim Pacheco Scotia Group Management

With the holidays just around the corner, we’re reminded that it’s the season of giving. I’m proud to say


April Morris Cox Communications

Courtney Gilstrap LeVinus President and CEO Phone: 602-296-6200

Gloria Munoz Maricopa County Housing

Vice Chair, Reid Butler Butler Housing Company

Lisa Osborn-Warne Priderock Capital Partners

Treasurer, Scott Hines PEM Real Estate Group

John Rials Western Wealth Capital

Secretary, Linda Coburn NexMetro Development

Lisa Rosenfeld HSL Asset Management

Imm. Past Chair, John Carlson Mark-Taylor Residential

Mark Schilling MEB Management Services

AMC Exec., Sue Campbell Redi Carpet

Tina Schreiber Alliance Residential Company

Sarah Fluke Deputy Director Phone: 602-296-6212 Lauren Romero Tucson Area Association Executive Phone: 520-323-0643 Erika McDowell Director of Operations Phone: 602-296-6210

Stacey Searl Weidner Apartment Homes

that AMA members are some

BOARD OF DIRECTORS Elizabeth Beaulieu Quarterpenny Management

of the most philanthropic

Krisanne Beckstead Picerne Real Estate Group

Kim Pacheco AMA Board Chair

people with whom I’ve been associated.

Lesley Brice MC Residential Dahnn Brown Camden Property Trust

Christine Shipley Dunlap & Magee

Justin Steltenpohl P.B. Bell Companies

Carmen Suggs ConAm Management Corporation

AMA members always can be counted on to give back:

David Connant Valley Wide Security

David Vanek Greystar Real Estate Partners

To the organization. To their residents. To the community at large.

Crystal DeHoag Bella Investment Group

Luis Verger Shelton Residential

Anna DiSabato Dunlap & Magee

Wendy Weiske Gorman & Company

Kohl Eisenhour Avenue 5 Residential

Debbie Willis P.B. Bell Companies

Natalie Evans

Nicole Wray Greystar Real Estate Partners

Kimberly Fitch Nicolosi & Fitch, Inc.

Rhonda Wooder Stratton Restoration

arships through the Julie Hurst and Steve Peters Education Fund.

Adam Greco Burns Pest Elimination

Chris Worrell GPM Landscape, Inc.

These scholarships can be used for post-secondary Arizona accredited

Kristin Heiple Baron Property Services

One way members give back to the organization is by donating to AMA’s Better Government Fund, which is used to independently support candidates and initiatives important to the apartment industry. The goal is $1 million. This issue of Apartment News introduces five recipients of the schol-


Lisa Garcia Membership & Operations Administrator Phone: 602-296-6207

Greg Stobart MG Properties

Luz Bruscini MEB Management Services

What makes me even prouder is that no matter what time of year it is,

Kyle Simplot Accounting & Operations Manager Phone: 602-296-6203

Michelle Sinclair Evergeen Devco, Inc.

Amanda Perkumas Tucson Area Executive Assistant Phone: 520-323-0643 Jonathan Baldenegro Events & Education Administrator Phone: 602-296-6209 Christina Desaubin Communications & Marketing Coordinator Phone: 602-296-6204

Robert Hicks Alliance Residential Company

They are for employees of AMA member companies in good standing

Stacey Hogue Greystar Real Estate Partners

and to their immediate family members. Behind this fund are the Arizona Multihousing Charitable Foundation (AMCF) Big Hearts and

Michelle Howland Blue Steel Security Services

the Associate Member Council (AMC).

Susan Knowles J.R. McDade

Speaking of AMC, that exciting group held its first virtual AMC event

Matt Koglmeier Koglmeier Law Group, PLC

in July. Thanks to Liv North Scottsdale for hosting a fun online event.

David Kotin Kay-Kay Realty

You can also read about it in this issue.

Sharon Kuhlman Shelton Residential

Giving back – it’s what the AMA and its members are all about.

Dustin Lacey Mark-Taylor Residential

– Kim Pacheco, AMA Board Chair,

Crystal Litzau Weidner Apartment Homes

Scotia Group Management, Inc.

Omar Mireles HSL Asset Management

Apartment News | September/October 2020


AMA CONTRACTORS CAPITOL CONSULTING GOVERNMENT RELATIONS Courtney LeVinus Government Affairs Consultant Phone: 602-390-1398 Jake Hinman Government Affairs Consultant Phone: 602-712-1121 Bastien Andruet Municipal Lobbyist Phone: 602-712-1121

PUBLIC RELATIONS/ COMMUNICATIONS MadridMedia Peter Madrid Owner, MadridMedia Phone: 480-495-3762 Leibowitz Solo David Leibowitz Owner, Leibowitz Solo GRAPHIC DESIGN James Dempsey Design Phone: 602-510-5508

A tribute to all who made our signature event a great online gala

JUNE - JULY 2020 NEW AMA MEMBERS The AMA would like to welcome all new members from June and July. We are excited to work alongside you to make our association and industry the best.

Congratulations to all of our 2020 AMA/Cox Communication Tribute

• Multifamily Utility Company

Awards winners. In its 28th

• Muscular Moving Men

year, this star-studded event boasted a record number of nominations –

• Rainbow INTL of Glendale

Courtney LeVinus AMA President & CEO

and a new twist. For the first time in the event’s great history, AMA members attended online. COVID-19, which has affected our industry immensely, forced us to cancel our gala at the Phoenix Convention Center. Still, it was an incredible event. This just goes to show the resilience

• Census 2020

• BSN Security

• Tarantino

• Nurture Boss

• Alsa Family Group

• Rently

• Benash, Inc.

• Frank Residential


• Master Rooter Plumbing

• S2 Residential

• ZipEco Recycling & Waste

• Chandler Village

past 28 years. I would like to personally thank Cox for its ongoing

• Arches Apartment Homes

partnership with us on this amazing program, as well as its continuous support for your association throughout the year.

• RendezVous Urban Flats

The Tribute Awards Committee, chaired by Reid Butler, worked tire-

• The Vista Village Apartment

lessly to make this year’s event as exciting as it was. The committee, volunteers, and the AMA staff all put in hundreds of hours compiling the video, securing and filming the presenters and writing the scripts.

• Artisan Park Apartments

It was quite an effort.

• Glen Rosa Apartments

As I said on the video many of you watched, we will be back next

• 2025 West Apartments

year – bigger, better and sweeter than before.

– Courtney LeVinus, President & CEO, Arizona Multihousing Association


• Lint Away Professional Duct Cleaning LLC • Mei Hsiu Chan Property • Tempe Holdings LLC • Logan Property Management • Sparrow Living • Tempe Friends and Family, LLC • 59 Roosevelt Apartments • Maravilla Apartments

• Pinon Lofts

• The Vistas

• Connect on Union Apartments

• Keller at Town Square • Zone Lux Apartment

• Country Gable Apartments

• Arcadia Hills

• Sierra Pines Apartments

Apartment News | September/October 2020

• Phoenix West


• Canyon Springs Luxury Apartments

Cox Communications has been our Tribute Awards partner for the

• Peoria Grand Apartment Homes • Senderos at South Mountain

• 3A’s Management Icn

and creativity of our AMA staff and our organization’s great members.

• Villa Tree Apartments

• Mera City Center

JULIE HURST AND STEVE PETERS EDUCATION FUND In 2015, the Arizona Community Foundation (ACF) created a scholarship fund to provide post-secondary educational funding for the employees of AMA member companies in good standing and to their

His accomplishments in our industry inspired the Board to rename

immediate family members.

Steve Peters Education Fund.

the fund to include his name. It is now known as the Julie Hurst and

For the fund to be sustained over the time, Arizona Multihousing The AMA Board of Directors named the education fund in memoriam,

Charitable Foundation (AMCF) Big Hearts had a goal to raise $50,000.

honoring Julie Hurst, Senior Vice President with Riverstone Residential.

The original goal was to have the funds available for distribution by

Julie served on the AMA Board until her passing in 2012.

January 1, 2019. With the help of the Associate Member Council (AMC), AMCF Big Hearts hit its $50,000 goal early, making 2018 the first year

In 2017, the Arizona apartment industry lost another dear friend,

that applicants could apply and be awarded.

Steve Peters, a Senior Portfolio Director with Shelton Residential.

–Continued on next page


The Arizona Multihousing Association Better Government Fund (AMA BGF) is an industry defense fund used to independently support candidates and initiatives and to help support policies that strengthen the apartment industry in Arizona. As of press time, the BGF has raised more than $942,000 toward its goal of $1 million.



Click here to learn more.

Apartment News | September/October 2020


602-675-8700 office 602-675-8707 fax ROC# 327236

These scholarships can be used for post-sec-

Scholarship awards are for one year of un-

Last year’s first-time winners were Giselle Coll,

ondary Arizona accredited institutions in-

dergraduate study for part-time and full-time

Arizona State University; and Burke Wood,

cluding trade/vocational school, community

students at an accredited college, trade/vo-

University of Arizona. Madison Furnas, a 2020

college or a university. Immediate family

cational school or university located in Ari-

recipient from ASU, was also a 2018 recipient.

members include children, spouse or depen-

zona. This scholarship fund is administered

dent of a legal guardian.

by the ACF.

2020 Julie Hurst and Steve Peters Scholarship Fund recipients

Katyln Wilcox Katlyn is a sophomore at Arizona State Uni-

Melodie Bridges Melodie is a 2020 graduate of Casteel High

Madison Furnas Madison is a junior studying marketing and

versity studying psychology. Her freshman

School. In college she plans to pursue an

business data analytics with the hopes of

year she joined Alpha Omicron P. Katlyn is

education to become a diagnostic medical

working internationally after graduation. She

also in the Auxiliary of Post 91, which sup-

sonographer. Her desire is to become an echo

currently works for JoyBox Media, a TikTok

ports veteran charities across the nation.

sonographer, a specialization centering on

agency and launched her own brand and pod-

the human heart that ultrasound profession-

cast called Gettingolden to empower young

als may choose to practice.

women herself.

Macy Danjou Macy says she is excited to start her next journey. She plans on attending Glendale Community College for two years then transfer

Burke Wood Burke Wood is an incoming sophomore at the

to a 4-year university. After completing her

University of Arizona studying environmental

sports medicine internship her senior year

studies. He is involved in a sophomore honor-

in high school, she says she this is what she

ary on campus and is looking forward to the

wants to do. Macy would like to help people

opportunities this upcoming year presents.

and make a difference.

In the future he hopes to pursue a career in environmental protection and conservation.

Apartment News | September/October 2020


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AMA Happenings Resident adds flair to Vela on Camelback Local artist Jody Barrilleaux has been commissioned to create an expansive mural for the Vela on Camelback Apartments, 4949 N. 7th St., in Uptown Phoenix, where he also lives. “Jody is quite literally an artist in residence,” said Tom Shelton, Principal with Shelton Residential, the management firm for Vela on Camelback. Barrilleaux has worked for many high-profile clients, including creating some blacklight art for basketball legend Shaquille O’Neal and paintings for restauranteur and celebrity chef Guy Fieri. He has also been contracted by the U.S. Air Force for murals at Scott Air Force Base in Illinois. The artwork at the Vela on Camelback complex will consist of a nearly 24-foot-long mural titled “Wind.” It is acrylic on canvas and is mounted to metal panels. In the mural, Barrilleaux brings his vision of “a calming, windy day – the leaves blowing in the wind.”

NFI announces five promotions Tucson-based Nicolosi & Fitch, Inc., announced the promotion of five professionals. Promotions at NFI, a full-service property management company, included Lea Castellanos promoted to Staff Accountant; Jodi Jackson, Chief Financial Officer; Cari Rascon, Area Manager-Student Portfolio; Fatima Boubion, Regional Director; and Lori Chase, Vice President of Operations. Roaring 20s Phoenix Reverse Trade Show One of the AMA’s annual signature events, the Phoenix Reverse Show, went online for the first time. Nevertheless, it was a “roaring” good time. The theme was the Roaring 20s. The RTS gives Associate members quality time with key decisionmakers from Arizona’s leading apartment owners and management companies.

Apartment News | September/October 2020



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Apartment News | September/October 2020


28th annual AMA Tribute Awards honors more than 660 nominees in event’s first online celebration By Peter Madrid

More than 500 members gathered online to celebrate


the best and brightest of the multifamily industry in Arizona at the 28th Annual AMA/Cox Communications Tribute Awards. This year was the event’s first virtual celebration. A highlight of the awards was a video compilation of the finalists talking about what the Tribute Awards mean to them. Some responses included: “The Tribute Awards represent prestige within our industry.” “They are the Academy Awards of the industry.” “They reflect well on our company.” “I’m very honored to be chosen as the face of the company.” “As a team it really means something special to us.” “This is an award not just for my career but for my company as well.” The Tribute Awards Committee, under the leadership of Reid Butler, Butler Housing Company, worked tirelessly to prepare for an entirely online event. “We know this year has been very difficult. We’d all prefer to be celebrating our accomplishments in person,” said Courtney LeVinus,

Affordable Community of the Year, Downtown Motor, MEB Man-

AMA President and CEO. “We are missing our hugs and high fives.

agement Services; Renovated Community of the Year, The Wexler,

But I’m excited to celebrate you today. We all know how important

Chamberlin & Associates; Developers Award for Best Community

it is to recognize the passion of this organization. As we celebrate at

Design (Garden), Riverwalk, MC Residential; Developers Award for

home, in your office or on site with your teams, we will be back next

Best Community Design (Mid/Low Rise), Arista at Ocotillo, P.B. Bell

year bigger, better and sweeter than before.”

Companies; and Developers Award for Best Community Design (High

Awards were also handed out for most-viewed finalist videos post-

Rise), The Link Phoenix, CA Ventures.

ed on AMA’s YouTube channel. The top 3 were: 1, Motif, Weidner

Two new individual honors were presented as well: Corporate Employ-

Apartment Homes, Best Community Prior 2001, 154 likes; 2, Andrea

ee of the Year, Luis Verger, Shelton Residential; and Arizona Executive

Woods, Assistant Manager, Ridgepoint, HSL Management, 124 likes;

of the Year, Lesley Brice, MC Residential.

3, Cat Martinez, Community Manager 1-199, Arcadia Walk, Avenue5

A total of 660 nominations from 34 member companies participated.

Residential, 111 likes.

Volunteers donated 575 hours of their time to help judge.

Along with recognizing industry leaders, the Tribute Awards also recognized some of Arizona’s best properties. This year’s winners:

Apartment News | September/October 2020

It truly was the highlight of the year for the AMA – even if it was online.


Congratulations 2020 Tribute Awards Winners Housekeeper of the Year

Community Manager 1-199 Units

Roxanne Redfield

Staci Zimmerman

Greystar Real Estate Partners, LLC

Baron Property Services, LLC

Service Technician of the Year

Community Manager 200+ Units

Ildefonso Alejandro Salinas Duran

Nicole Woodley

Camden Property Trust

Baron Property Services, LLC

Service Supervisor 1-199 Units

Property Supervisor of the Year

James Brancatelli

Sandra Giambanco

Quarterpenny Management

MEB Management Services

Service Supervisor 200+ Units

Regional Service Supervisor of the Year

Carlos Silval

Troy Carnicle

PEM Real Estate Group

BH Management Services

Leasing Consultant of the Year

Best Team & Community prior 2001

Isaac Davis

Denim Scottsdale

Bella Invesment Group, LLC

Greystar Real Estate Partners, LLC

Assistant Manager of the Year

Best Team & Community 2001-2011

Kimberly Frampton

Encantada Queen Creek

BH Management Services

HSL Asset Management, LLC

–Continued on next page

Apartment News | September/October 2020


Best Team & Community 2012-2019

Arizona Executive of the Year

7160 Optima Kierland

Lesley Brice

Optima Realty Inc.

MC Residential

Community Manager of the Year: Outside the Valley

Developers Award for Best Community Design - High Rise Style

Hilda Lopez

The Link Phoenix

Shelton Residential

CA Ventures

Maintenance Supervisor of the Year: Outside the Valley

Developers Award for Best Community Design - Garden Style

Jose Mills


Quarterpenney Management

MC Residential

Best Team & Community of the Year: Outside the Valley

Developers Award for Best Community Design Mid/Low Rise Style

The Colony

Arista at Ocotillo

Greystar Real Estate Partners, LLC

P.B. Bell Companies

Volunteer of the Year – Tucson

Renovated Community of the Year

Kimberly Barrow

The Wexler

MEB Management Services

Chamberlain & Associates

Volunteer of the Year – Statewide

Affordable Community of the Year

Michelle Sinclair

Downtown Motor

Evergreen Devco, Inc.

MEB Management Services

Industry Partner -Statewide Mark Zinman Zona Law Group

Industry Partner – Tucson Natalie Evans

Bringing us closer

Corporate Employee of the Year Luis Verger Shelton Residential

Cox Communications In Appreciation of Your Title Sponsorship 28 Years

Apartment News | September/October 2020


Virtual Tour Liv North Scottsdale hosts AMA’s 1st online AMC event

By Michelle Howland

The July 2020 Associate Member meeting was a virtual event for the first time in the history of the AMA, meaning folks couldn’t network in person. That didn’t matter to the approximately 30 AMC members on the Zoom call. The usual camaraderie was there, along with the opportunity to learn about the host, Liv North Scottsdale. While we did have the opportunity to do our introductions of each Associate team member and the company they represent, it was a bit

Aly Betancourt shared with us all of the details of the beautiful Liv North Scottsdale. While we were not able to tour the community,

of community, Liv offers solutions to your busy, hectic life.

Liv did share all of the online photos so that

Built in 2015 Liv North Scottsdale comprises

we really could get a feel of this gorgeous

241 units. It offers resort-style amenities such


as heated saltwater pools and spas, concierge

different than in person. However, it still gave

The winner of the Zoom meeting call with

us all the opportunity to get our names and

Liv Communities was Charlie Sasso with

services out there.

Apartment Life.

We had the pleasure of learning about Liv

About Liv North Scottsdale

Communities and their philosophy on busi-

Liv North Scottsdale, 15509 N. Scottsdale,

ness from Operations Manager Kristin Seifert.

Road, offers far more than luxury apartment

Manager Cindy Roy and Assistant Manager

homes. With resort-style amenities, seamless

Apartment News | September/October 2020

technology, friendly staff and a strong sense

recycling and trash services, a car care center, a luxury state-of-the-art fitness center and more. The community makes for a great second home for those looking to escape the


cold northern winters.

–Continued on next page

Community amenities • Liv Fit fitness center • 8-foot television screen at the pool and spa • Dog friendly with Bark Park • Rooftop lounge with entertainment kitchen, fireplace and misters • Saltwater heated pool and spa • Smoke-free community • Wi-Fi throughout all amenity areas

• Business center/conference room • Hub with Liv Cafe coffee bar • Free Yoga, Pilates, and group fitness classes • 24-hour emergency maintenance • Controlled Access Buildings Apartment amenities • Thoughtfully designed spacious layouts

Liv Communities helps people live fuller

• Entertainment kitchens with

lives by developing, owning and operating

granite countertops

luxury residential communities through

• Electric car charging stations

• Full-size washer and dryer

• Liv Fit group fitness room

• Private covered patio or balcony

• Gaming, media room and business

• Private wireless router in each home

center in The Hub • Interactive cardio and strength equipment • Liv Simply concierge services • Outdoor kitchen and lounge areas • Parking garage with elevators

About Liv Communities

its Liv multifamily conventional apart-

• Stainless steel, Energy Star appliances • Walk-in closets

ment and LivGenerations senior living brands. In addition to providing prime locations, premium finishes, inspired designs, and resort-style amenities, Liv Communities provides extensive opportunities for residents and team members to engage in community activities and make

• Doorstep valet recycling and

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trash services

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Apartment News | September/October 2020



Legally Speaking

The Pandemic and domestic violence Stressful life events, quarantine can lead to abuse, conflicts in units, on property

By Mark Zinman, Esq.

When COVID-19 first became a significant problem in the U.S. in March, there were a lot of jokes about quarantining and alcohol consumption and an expected waive of babies being born later in the year. While alcohol sales definitely went through the roof, experts are now expecting there to be an increase in divorces this year. This is due to the fact that people are going through a stressful time, including job loss, and they are often stuck at home 24 hours a day. Managers see this conflict firsthand with all types of roommates, not just married couples or families. These factors of stressful life events and quarantine, inevitably lead to problems in units and on property. At Zona Law, we have seen an increase in the amount of questions from managers relating to residents seeking to be released from their lease due to domestic violence. This is a horribly unfortunate situation and managers must know the legal steps to follow to assist victims of domestic violence. While most managers are aware they have to release a resident from their lease when the resident is a victim of domestic violence, they often don’t know what qualifies for such relief and what actions should be taken by the resident and the manager.

tims, this article will address domestic violence as it is more common in communities). If a resident is a victim of domestic violence, they

This information is critical for a manager to know because not only

can ask to have the locks changed at no cost to them, or they can

is there a statute on-point in the Arizona Residential Landlord and

ask to be released from their lease.

Tenant Act, but domestic violence also has fair housing implications. It is imperative managers respond appropriately when a resident

The incident of domestic violence must have occurred within 30

asks about breaking their lease due to domestic violence.

days before their request (unless waived by landlord), and they can be released from their lease on a date agreed with the landlord

A.R.S. § 33-1318 codifies a victim’s rights in regards to their lease (while the statute also sets forth rights regarding sexual assault vic-

Apartment News | September/October 2020

–Continued on next page


within 30 days of giving written notice. The resident is responsible

of domestic violence, or (2) a report from law enforcement agency

for their rent until the agreed upon termination date, but they are

showing that the tenant notified the agency that the tenant was a

not liable for any lease break or penalties associated with an early

victim of domestic violence.

termination. It is as if they fulfilled the lease. They remain liable

Remember, an order of protection is different than an injunction

for damage to the property.

against harassment. While there may be overlap in some cases, to

It’s important to note that if the abuser/aggressor is also as a resident,

get an order of protection there has to be that familial or sexual re-

they remain liable on the lease – the abuser effectively caused a

lationship. If a resident has obtained an order of protection, a judge

material and irreparable breach and they shouldn’t be financially

has already determined that they are a victim of domestic violence.

released from liability. At the same time, the landlord can refuse to

A person with an injunction against harassment may not qualify as

give them access to get their belongings, unless the resident has a

a victim of domestic violence.

police escort. In other words, the aggressor should not be returning

Domestic violence is a serious problem. While there is a lot to digest

to the property, and may be subject to an immediate eviction, but

from A.R.S. § 33-1318, it is a great statute to have on the books as it

they are not released from liability.

gives clear guidelines for both landlords and residents to follow in

It’s important to learn who qualifies as a victim of domestic violence

these unfortunate situations. This statute ensures that the victim’s

– the definition is broader than you may think. A.R.S. § 33-1318 ap-

rights are protected and landlords have guidance to follow to create

plies to victims of domestic violence as defined in A.R.S. 13-3601.

consistency for fair housing purposes.

A person is a victim of domestic violence if certain actions are

Always talk to your attorney if you have any questions.

taken against the person, and they have or had a familial or sexual relationship with the person, have a child in common, or they live

Mark B. Zinman is an attorney with Zona Law Group.

in the same household. In other words, the first factor focuses on

He is a past and present board member with the AMA.

what happened to the victim, and a second factor focuses on their

He may be reached at 480-994-4732.

relationship to the aggressor. To prove they are a victim of domestic violence, a resident can provide: (1) a copy of an order of protection showing they are a victim





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AMA Patron Profile Blue Steel Security Services 2320 W. Peoria Ave #C118, Phoenix, AZ., 85029

By Peter Madrid

When the going gets tough, it’s a relief to know there is an industry group such as AMA in your corner, says Michelle Howland, CEO of Blue Steel Security Services. Blue Steel has been an AMA member since its

“We keep hearing about the COVID crisis and,

inception in 2009; Howland has been involved

yes, it is a crisis,” Howland says. “Of that there

with AMA as a regular or associate member

is no doubt. However, when you’re picking up

since 1994. While one of the reasons for a

the phone and calling your security company,

vendor to join AMA is to network within the

it’s never just to say hello. It’s because there

industry to drive business, there is another,

is a building that is on fire or an incident at

more important intangible, she says.

an apartment unit.

“One of the more subtle benefits of membership are during times of crisis,” Howland says. “None of us have ever faced a challenge like COVID-19 and we’re all running on trial and error. Being an active part of the AMA has given us the opportunity to learn from other members how they are approaching this crisis. All of us are smarter than any one of us and the AMA proves that every day.” COVID-19 has impacted every aspect of her company, Howland says. From the business

“One of the more subtle benefits of membership are during times of crisis. “None of us have ever faced a challenge like COVID-19 and we’re all running on trial and error. Being an active part of the AMA has given us the opportunity to learn from other members how they are approaching this crisis.”

loss due to market uncertainty

We succeed just as we did before COVID – improvise, adapt and overcome.” Industry groups are vital to the success of any business. How has Blue Steel leveraged it standing in the Arizona multifamily community through its membership in AMA?

and employee loss due to the virus and the in-

“There is a crisis, so we get the call. With more

crease in unemployment benefits to constant

than 250 communities serviced around the

review of protocols to ensure the company

Valley, you can rest assured that almost every

has the best practices in place, there isn’t an

day one of them is in ‘crisis’ in some form. Yes,

aspect of Blue Steel that has been unaffected,

COVID is a crisis and at Blue Steel, we are

she says.

extremely adept at operating in crisis mode.

Apartment News | September/October 2020

Michelle Howland CEO, Blue Steel Security Services (602) 283-4827


“We are involved. You can’t just talk the talk; you have to be willing to walk the walk. Get on the committees at the AMA and realize that this is a marathon not a sprint. It is about –Continued on next page

building relationship and through that you

keep our word and provide a quality product

over the 15 months from the AMA team and

will build trust,” Howland explains. “I think

and when we fall, we make it right. By doing

its members just checking to see how my

that if you take every opportunity to get in-

that we have reaped the rewards of our clients

family was doing.

volved, it does not have to be you personally

that continue to grow and build their portfo-

but a member of your team then the multi-

lios and they take us with them.”

family industry will see you are involved and you care and are willing to invest and give back to this industry and they will then start investing in you.” Multifamily remains one of the “hottest” property types in Arizona. How is this benefiting Blue Steel?

“When Jay passed in October and I was standing and speaking at his funeral and I looked

On a personal level, what does it mean to

out and saw so many AMA friends that were

Howland to be a member of AMA? For her

there to support me, I knew I had made all

it’s all about family, she says.

the right decisions for my career path that

“The meaning of friendship/family was made clearer to me this past year. My only sibling was diagnosed with a glioblastoma (an aggressive type of cancer that can occur in the

lead me to such a loving, supportive group of people. I knew that although my family had just gotten smaller, it was way bigger than I ever knew. The AMA is family.

“I always say, ‘here we grow again,’ and that’s

brain or spinal cord). I got the call while I

“I have been a member since I was just 26

the truth,” Howland says. “Blue Steel has been

was at an AMC meeting and had to rush out

years old; I am now 52. During my time with

built on relationships. What I mean by that is,

to meet the ambulance at the hospital.

we do not advertise except with everything we do with the AMA. We do not now nor have we ever gone out to sell or do cold calls. Instead, we have grown organically through relationship and the growth of our clients.”

“Then over the following 15 months there were several times that I would have to ask one of my fellow AMA members, Adam Greco, to step in for me at an event or committee meeting as I was helping in the daily care

“Customer service has always been our foun-

for my brother. I cannot tell you the amount

dation. We do our absolute best every day to

of emails, texts and phone calls I received

the AMA I have gone through each position from a Leasing Agent to a Regional VP to now owning my own business. I could not have done it without the support of the AMA behind me. I knew if I had them in my corner, jumping off the ledge into ownership would not be quite as scary.”

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Apartment News | September/October 2020


7/10/19 4:52 PM

Smart Apartments. Connected Communities. Self-Guided Tours Access Control Automated Move In/Out PMS Integration Parking Management Asset Protection Operational EďŹƒciency Work Order Maintenance

Apartment News | September/October 2020


Education & Events All AMA education sessions in Phoenix and Tucson are subject to change during the COVID-19 pandemic. Please refer to the AMA website for information and registration. All Education Classes & Events Are Virtual Unless Otherwise Specified To register you will need your username and password. If you need help or are a non-member, please contact Jonathan Baldenegro at or (602) 296-6209.





Active Shooter & Deescalation Techniques

Tucson Golf Tournament

September 15

Randolph Golf Course



September 17

October 6 & 8

classes & events

September 25


October AMC Meeting

September 21-25

October 10

Conflict Resolution

October New Member Orientation

September 24

Learn more about

October 21

Domestic Violence October 14

Appliance Repair October 15

AMA/Cox Communications Golf Tournament October 30 Starfire Golf Course

Landlord Tenant October 22


CPR & First Aid October 23

Plumbing Basics October 28

Apartment News | September/October 2020


602-675-8700 office 602-675-8707 fax ROC# 327236

Get 10 percent off any package through October 31st! PROMO CODE: APTUnite Visit us at Apartment News | September/October 2020



What’s up


down in Tucson Tucson Reverse Trade Show “Wild West Showdown with the AMA” at the Tucson Reverse Trade Show Presented by ATI Restoration was a huge success as companies pivoted to doing everything virtually.

Fourteen management companies came together to meet with 25 teams


each throughout the day to learn about new products and services and network together in a time when things are so distant. Thank you to our sponsors: Diamond – ATI Restoration Emerald – Ally Waste Services,, Avalanche Security Solutions, CheckpointID, Law Offices of Scott M. Clark, Lowe’s Pro/


Maintenance Supply Headquarters, Sunland Asphalt, Sound Crete Contractors, Unforgettable Coatings and Zona Law Group Ruby – ALN Apartment Data, Inc., Multifamily Utility Company, Parcel Pending, and Zillow Rentals Turquoise – Edmondson Law PC, CenturyLink, Designer Quartz, Home Depot Pro, LittleBird, Roofing Southwest, Slik Finish Resurfacing, Urban Surfaces, and Valet Living

For more information on how to become a patron member of AMA, please contact Sarah Fluke,, 602-296-6212. Apartment News | September/October 2020




By Blythe Edmondson, Attorney at Law Xxxxxxxx

But it’s the lasting ones that count…

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Jae Van Anne, SLM 480‐217‐8007 Apartment News | September/October 2020


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