nastystudios Brand Guideline 2022

www.nastystudios.com

SEASON COLLECTIONS

[IG] @nastystudios www.nastystudios.com

BRAND GUIDELINES

BRAND GUIDELINES

TABLE OF CONTENTS TABLE OF CONTENTS TABLE OF CONTENTS

- 01: OUR STORY BRAND STORY PRINCIPLES BRAND VOICE KEY TAKE-OUT

6 8 9 10

- 02: ASSETS LOGO TYPE TYPOGRAPHY COLOR PALETTE

14 16 20

- 03: PRODUCTION USER EXPERIENCE

24

- 04: IMAGERY HEADLINE INFORMATIVE PRODUCT SHOWCASE

36 38 40

- 05: SUMMARY CHECKLIST

44

- 06: IDEATIONS DESIGNS

48

WHAT WE DO IS WHAT WE ARE

OUR STORY OUR STORY PRINCIPLES BRAND VOICE

BRAND STORY FROM TAMPIN TO NEWYORK Celebrating local flavours in a journey towards the global.

Ours is a journey in the INTRODUCTION making. One that’s made of our roots and connections, fueled by dreams and inspirations, and coloured by the experiences along the way.

NastyStudios basks in the nuances found in its origins and retelling them in an international style. It is the loremaster and curator of narratives and nostalgia, of stories and memories, sharing them with the world in a style of its own.

It represents a statement that there are always connections to be cultivated through cultural experiences, and friendships to be forged through an identity of its own.

NastyStudios is more than just fashion – it is an idea that culture truly connects and identity truly inspires.

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BRAND GUIDELINES OUR STORY

IN A NUTSHELL

ASSETS

INTRODUCTION PRODUCTION

As a merchandising brand, NASTYSTUDIOS is a vehicle for social conversations that connect its followers.

NASTYSTUDIOS is a conversationist,

SUMMARY

7

IMGAERY

regaling and sharing its roots and experiences in local cultures through the designs of its products to connect consumers in Malaysia and around the world.

PRINCIPLES CONVERSATIONS, NOT CONFLICTS

The brand is a form of a social conversation. It builds connections, it fosters relationships and likes without being confrontational or antagonistic.

In design: The brand’s designs are conversation pieces

that unite not discriminate, that inspire not instigate.

PROFOUND, NOT SUPERFICIAL

People who connect are thoughtful, so is the brand. Everything that it produces reflects a degree of thinking, consideration and exploration.

In design:

CONCISE, NOT COMPLICATED

The best social conversations are simple and clear. As such the brand stands out in terms of clarity, it does not obfuscate with complicated intricacies.

In design:

DOWN-TO-EARTH, NOT OVER-THE-TOP

The brand’s designs are simple and clear in its ideas and messages. It avoids unnecessarily complicated, elaborate and intricate designs.

The best people to have a conversation and connect with with are those who are grounded and real. The brand does not appear extreme or elitist.

In design:

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The brand dares to experiment to create designs that represent statements that INTRODUCTION provoke thoughts, ideas and conversations.

The brand remains relevant to the tastes of the every day man in the street. It does not pretend to be a luxury brand or appeal to the extreme niche crowd.

ASSETS

EMOTIONAL Feelings, not facts. Fun, playful, inspirational.

Passionate. Aims to connect.

OUR STORY

“How do we talk? Like this. It’s like talking to a friend coz it feels… so right!”

BRAND GUIDELINES

BRAND VOICE

CONVERSATIONAL Spoken, not literary, yet not too broken. Short and concise. Friendly, easy-going. Spirit of sharing.

Malaysian.

PRODUCTION SUMMARY

9

IMGAERY

CONTEXT-AWARE Relevant, contextually current. In tune with place, trends & nuances.

KEY TAKE-OUT

THIS IS MY STORY

Purveyor of social conversations that started in Malaysia, spreading across the INTRODUCTION world.

IT’S DIFFERENT

10

BRAND GUIDELINES

I FEEL THE CONNECTION

CULTURALLY COOL

IT’S ROOTED

LOCAL FLAVOUR

PASSION & ATTITUDE

THERE’S CHARACTER

IT’S INSPIRATIONAL

ASSETS

FEELS DARING

OUR STORY

A STATEMENT OF THE WORLD

PRODUCTION IMGAERY SUMMARY

11

BRAND (IDENTITY) STANDARDS©

ASSETS LOGO TYPE TYPOGRAPHY COLOR PALETTE

- ASSETS

-

- LOGO TYPE Logo must be designed in a vector application such as Adobe Illustrator or Affinity Designer. The reason for this is that the logo needs to be available without losing its quality.

It should be crisp regardless of whether it is printed on a tiny business card or huge scale billboards.

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BRAND GUIDELINES

COMPUTATION Height = 2sq

Minimum Size:

Width = 165x22px

OUR STORY

Clearspace:

ASSETS

Minimum:

8cm x 1.88cm

Maximum:

20cm x 4.7cm

SUMMARY

15

IMGAERY

*With default clearspace.

PRODUCTION

PRINTING

- ASSETS

-

- TYPOGRAPHY We have selected 2 typefaces that better reflect our statement and enthusiasm into the entire brand main communication.

These specific typefaces can be used alternatively as a combination posts for content creation depending on the designer’s preferences.

CAUSTEN

PRIMARY TYPEFACE

AaBbCcDdEeFf 123456789 ©&$¥{}•® Causten is a geometric sans serif font family with maintains rationality in designing each form. With use the sharpness of the eyes, and remain logical, so that balance is maintained in each form. So, it will get a clean, neat, and perfect shape.

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Causten comes with 9 weights and a matching oblique, making it 18 styles.

It makes it perfect for all creative projects. Also, some alternative glyphs will be an attractive choice.

BRAND GUIDELINES

SECONDARY TYPEFACE

IMGAERY

- Open Source Publishing

SUMMARY

17

“We took Nimbus (original variant) as the base of the design. We proceeded to remove the serifs with raw cuts. We did not soften the edges. We are not here to be polite.”

PRODUCTION

NotCourierSans (typically present in Linux OS) is a “monospaced” font in which specialize to embrace each letter in long sentences. It only contains 2 weights; Regular and Bold.

ASSETS

AaBbCcDdEeFf 123456789 ©&$¥{}•®

OUR STORY

NOTCOURIERSANS

- ASSETS

-

- TEXT HIERARCHY “Typography exists to honor content.

– Robert Bringhurst

EST

2 .2 .2 2

OFFICIAL COLLECTION SUMMER/SPRING 23’

Caption Text

Core Media Typo 6 pt Type / 8 pt Leading

Copy Text

Core Media Typo

Core Media Typo

Big Headlines and Title

HEAD TYPO

10 pt Type / 12 pt Leading

19

HEAD TYPO 20 pt Type / 22 pt Leading

SUMMARY

Sequencer and Title for Marketing

IMGAERY

14 pt Type / 18 pt Leading

PRODUCTION

Headlines Copy Text

ASSETS

8 pt Type / 10 pt Leading

Headlines and Typobreaks

OUR STORY

Context Text And Inner Headlines

BRAND GUIDELINES

CONTENT CREATION

- ASSETS

-

- COLOR PALETTE These colors are formulated to work well with each other while promoting interesting and often unusual combinations. Do not use colors that are not found in the core color pallete.

PRIMARY COLORS

SECONDARY COLORS

BRIGHT WHITE

FIERY RED

PANTONE®: CMYK: RGB:

PANTONE®: CMYK: RGB:

11-0601 TCX #f4f5f1 #ffffff

FROST GRAY PANTONE®: CMYK: RGB:

APRICOT BLUSH 17-0000 TCX #838183 #848283

ESPRESSO PANTONE®: CMYK: RGB:

20

18-1664 TCX #e10714 #e20006

PANTONE®: CMYK: RGB:

14-1420 TCX #f5a8a3 #ffaaa2

DOVE 19-1103 TCX #030204 #000000

PANTONE®: CMYK: RGB:

15-0000 TCX #afaba5 #aeaaa4

BRAND GUIDELINES

C: M: Y: K:

34% 26% 33% 7%

HEX: #aFa9a0

5% 3% 7% 0%

HEX: #f5f5f0

R: 254 G: 174 B: 165

C: M: Y: K:

C: M: Y: K:

C: M: Y: K:

C: M: Y: K:

91% 79% 62% 97%

48% 39% 37% 19%

HEX: #848283

0% 87% 85% 18%

HEX: #d01c1f

0% 31% 35% 0%

IMGAERY

R: 208 G: 28 B: 31

PRODUCTION

R: 132 G: 130 B: 131

HEX: #000000

HEX: #feaea5

SUMMARY

21

APRICOT BLUSH

FIERY RED

R: 0 G: 0 B: 0

ASSETS

C: M: Y: K:

OUR STORY

R: 245 G: 245 B: 245

BRIGHT WHITE

DOVE

FROST GRAY

ESPRESSO

R: 173 G: 171 B: 163

CORE BRANDING ITEMIZATION

PRODUCTION USER EXPERIENCE

-

Standard 3.5” x 2”

OUR STORY

- LEATHER TAG

BRAND GUIDELINES

- USER EXPERIENCE

Thread Sew Custom Made ASSETS

Debossed Coloured

PRODUCTION IMGAERY SUMMARY

25

26

-

Standard 3.5” x 2”

OUR STORY

- WOVEN TAG

BRAND GUIDELINES

- USER EXPERIENCE

Thread Sew Standard Print ASSETS

Embroidery Coloured

PRODUCTION IMGAERY SUMMARY

27

- USER EXPERIENCE

-

- PARCEL PACKAGING Size to be decided

28

-

Size to be decided *FOR SHIRTS & ACCESSORIES

OUR STORY

- PLASTIC PACKAGING

BRAND GUIDELINES

- USER EXPERIENCE

ASSETS PRODUCTION IMGAERY SUMMARY

29

- USER EXPERIENCE

-

- ENVELOPE Common 6” x 8” A4 Sizing White Logo

30

-

Size to be decided

ASSETS

PRODUCTION

IMGAERY

SUMMARY

31

OUR STORY

- THANK YOU CARD

BRAND GUIDELINES

- USER EXPERIENCE

- USER EXPERIENCE

-

- WASHING TAG Size to be decided

32

-

Size to be decided

ASSETS

PRODUCTION

IMGAERY

SUMMARY

33

OUR STORY

- PRICE TAG

BRAND GUIDELINES

- USER EXPERIENCE

LOOK & FEEL REFERENCES

IMAGERY HEADLINES INFORMATIVE PRODUCT SHOWCASE

- IMAGERY

-

- HEADLINES An exceptional post title can get your article shared on social media, even before its read.

Headlines are the most vital element in content creation, especially on social media.

EST

2.2.22

OFFICIAL COLLECTION SUMMER/SPRING ‘23

36

BRAND GUIDELINES

ANNOUCEMENT PROMOTIONS GIVEAWAYS

NARRATION

EST

ASSETS

They will comprehend the message of the posting more quickly if the image and large headline contrast, which will help them to perceive better clarity.

OUR STORY

Image titles are subjective to different buyer personas and they often receive little thought.

2.2.22

OFFICIAL COLLECTION

MARKERS • Official Logo • Campaign title • Coloured layer (75% Opacity)

• Centerized - ½ of Y and X Axis • Headline: 14 pt • Sub-head: 10 pt

IMGAERY

TECHNICAL

PRODUCTION

SUMMER/SPRING ‘23

SUMMARY

- IMAGERY

INFORMATIVE By sharing the right and powerful messaging, standalone brand will be able connect authentically with followers and share important initiatives to drive awareness or promotions.

This can inspire the community to take action towards the issues that matter depending on the content that is being put out.

EVENTS

38

NEWS

REPORTS

BRAND GUIDELINES OUR STORY

NARRATION

ASSETS

Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F.

PRODUCTION

This very much translate our ideas as a direct content presentation so that users can find what they need quickly.

TECHNICAL

• • • •

• • • •

Official Logo Big Title Sequence Descriptions Coloured layer (75% Opacity)

Left side alignment Logo minimum size: 165x22px Headline: 30 pt Descriptions: 10 pt

IMGAERY

MARKERS

SUMMARY

- IMAGERY

-

- PRODUCT SHOWCASE

40

Apparel: Tote Bag (17’) www.nastystudios.com

These design references may eliminate any difficult procedures and provide a standardised version of informative visuals corresponding to the brand thematic scheme for the target audience.

BRAND GUIDELINES

APPARELS ACCESSORIES MATERIALS

OUR STORY

NARRATION Product photography serves to highlight the products so that they are more visually appealing and coherent to potential customers.

ASSETS

Because the official logo is already present on the products, save the bottom left corner of the photos for brand tagging and official website.

PRODUCTION

MARKERS

• Bottom Left of image • Vertical rotation • Secondary Typeface only (10 pt)

SUMMARY

Apparel: Long Pants (XL) www.nastystudios.com

TECHNICAL

IMGAERY

Apparel: T-Shirt (M) www.nastystudios.com

• Type of item • Name of product with size • Official website

FINAL WORDS SYNOPSIS REVIEW

SUMMARY CHECKLIST

CHECKLIST Verify the bullet point and compare it to future published content. Please rework anything that is inconsistent until it is perfect.

1. LOGOTYPE

Please confirm that you have adhered to the exclusion zone and minimum size criteria.

2. TYPOGRAPHY

Establish a strong visual hierarchy, provide a graphic balance, and set the overall tone.

3. COLOR PALLETE

Please make sure to use the primary and secondary colours that have been approved.

4. IMAGERY

Use images or content components that have the appropriate colour scheme.

We represent a statement that there are always connections to be cultivated through cultural experiences, and friendships to be forged through an identity of our own.

By engaging others through our designs, NASTYSTUDIOS® brings to the surface the trends and nuances that matter, and their underlying discussions. It’s all about the fundamentals and, as a social conversationist, that’s what truly matters.

EST

2 .2 .2 2

FINAL WORDS.

PROPOSED PRODUCTS

IDEATIONS DESIGNS

48

PRODUCT IDEATIONS

49

BRAND GUIDELINES

BRANDING

50

PRODUCT IDEATIONS

51

BRAND GUIDELINES

DESIGN

52

PRODUCT IDEATIONS

53

BRAND GUIDELINES

WORK SHIRT

54

PRODUCT IDEATIONS

55

BRAND GUIDELINES

WORK SHIRT

56

PRODUCT IDEATIONS

57

BRAND GUIDELINES

WINDBREAKER

58

PRODUCT IDEATIONS

59

BRAND GUIDELINES

SHORTS

60

PRODUCT IDEATIONS

61

BRAND GUIDELINES

DAT HAT

62

PRODUCT IDEATIONS

63

BRAND GUIDELINES

SNAPBACK

EST

2. 2 . 2 2

GUIDELINES TO HELP THE CREATIVE TEAM IMPLEMENT NASTYSTUDIOS STANDARDS ACROSS ASSOCIATED EVENTS, CLOTHING AND IMAGES.