For every industry there are various ways to reach your target audience in order to best market your product or service. Some methods work better than others. The key, of course, is to find the quickest and most cost-effective strategy that will provide you with the maximum return on investment.
The freight transportation industry has undergone many changes over the past few years and never has it been more important to find a solution to marketing challenges than it is today.
This diverse sector consists of:
- Freight brokers - Freight forwarders - Small, medium and large transportation companies - Owner/operators
What has recently proven to be the most successful method of targeting the freight 1