2
ECONOMIC OPPORTUNITY
THE VALUE IN THE HISPANIC CONSUMER "In one way or another practically all Hispanics have some responsibility for purchasing groceries for their households. As Hispanics live in larger households than the average American, they need more things and may need to do more with less. In this context, Hispanics are value-oriented consumers, with a spending on groceries estimated to be at $83.8 billion in 2017, which is 14% more than in 2012."
$83.8 BILLION
COURTESY OF
Hispanics & Shopping for Groceries Mintel Report, October 2017
HISPANICS ACCOUNT FOR $45 BILLION IN FOOD SALES $45.1B HISPANIC TOTAL FOOD SALES
FOOD SALES
GREW +0.4% CY 2017 vs. +0.1% non-Hispanic sales
$27.5B HISPANIC GROCERY
TOP 8 HISPANIC FOOD CATEGORIES
FELL –2.5% CY 2017 vs. -1.2% non-Hispanic sales
SALTY SNACKS $2.7B
SOFT DRINKS $2.3B
CANDY $1.9B
CHEESE $1.9B
+4.2% YOY GROWTH VS. +2.1% NH GROWTH
-0.5% YOY DECLINE VS. +1.3% NH DECLINE
+2.6% YOY GROWTH VS. +1.3% NH GROWTH
-0.6% YOY DECLINE VS. -1.4% NH DECLINE
MILK $1.9B
WATER $1.5B
RTE CEREAL $1.1B
FROZEN ENTREES $1.1B
-1.8% YOY DECLINE VS. -2.1% NH DECLINE
+5.4% YOY GROWTH VS. +4.7% NH GROWTH
-2.9% YOY DECLINE VS. -3.2% NH DECLINE
+1.7% YOY GROWTH VS. +2.0% NH GROWTH
COURTESY OF
Source: Nielsen Target Track CY 2017; GROCERY, DAIRY, FROZEN FOODS, MEAT and DELI departments and categories.
DATO S
A Z
2 0 1 8
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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T