T H E
S T A T E CONSUMER BEHAVIOR
SECTION I
O F
A R I Z O N A ’ S
H I S P A N I C
CHAPTER 2
M A R K E T
CONSUMER
Phoenix Hispanics Represent 15% Of The Total Electorate & 29% Adult 18-24 Voters REGISTERED VOTERS
TOTAL
HISPANIC
% HISPANIC
PHOENIX DMA
2,259,668
348,675
15%
REGISTERED VOTERS BY AGE
TOTAL
HISPANIC
% HISPANIC
18 TO 24
170,889
48,751
25 TO 34
332,134
73,031
35 TO 49
526,749
93,714
50 TO 64
624,291
80,069
65+
604,550
53,031
29% 22% 18% 13% 9%
PHOENIX HISPANIC REGISTERED VOTER
47 % 53 GENDER
%
Source: Audience Partners/Labels and Lists, Voter Registration Data, Data Run May 2015, Phoenix (Prescott) DMA
Phoenix Latino Voter Party Affiliation
REGISTERED VOTERS
TOTAL
HISPANIC
% HISPANIC
PHOENIX DMA
2,259,668
348,675
15%
REGISTERED VOTERS BY PARTY
TOTAL
HISPANIC
% HISPANIC
DEMOCRAT
616,430
148,751
REPUBLICAN
812,050
54,297
INDEPENDENT
788,263
140,659
OTHER
42,925
4,968
24% 7% 18% 12%
% TOTAL
% HISPANIC
27% 36% 35% 2%
43% 16% 40% 1%
% Of Total Registered Voters By Party
DEMOCRAT REPUBLICAN INDEPENDENT OTHER
Source: Audience Partners/Labels and Lists, Voter Registration Data, Data Run May 2015, Phoenix DMA
DATO S
TUCSON 2015 74