Azerion DACH - Marketing Offer

We are Azerion

The Dutch technology and media group Azerion, headquartered in Amsterdam, was founded in 2014 and operates Europe’s leading platform for digital entertainment and media. Azerion’s scalable platform provides access to global audiences and connects publishers and game developers with advertisers from around the world. In addition, advertisers and publishers benefit from an exclusive range of products and services, divided into three areas: Digital Advertising, Ad Technology

Digital Content.

The global company is listed on the Amsterdam Stock Exchange and employs over 1,200 people in 28 offices worldwide, including London, Paris, Madrid, Milan, Istanbul, Singapore, Sidney, Sao Paulo and New York. The DACH region is served from the offices in Düsseldorf, Hamburg, Berlin and Munich. A team of over 50 experienced specialists provides support in all stages of a digital marketing campaign - from conception and production to delivery and optimisation.

For more information, visit: www.azerion.com

Table of contents

High Impact Mobile Advertising

With Fullscreen High Impact Ads against Banner Blindness

The multitude of advertising messages to which a user is exposed per day leads to the effect of so-called banner blindness, in which the advertisements are no longer actively perceived. High Impact Ads try to counteract this circumstance

Video and audio elements, as well as attention-grabbing animations, are combined with interactive advertising concepts, so that high impact ads clearly stand out from normal banner ads. The aim is to get the user to interact with the advertising medium in order to achieve a lasting advertising effect.

We create dynamic and interactive experiences that immerse users in the brand experience.

 Storytelling Emotions

 Exciting user experiences through a wide range of interaction options

....and many more options

Attention guaranteed

Highlights

• Triple A portfolio

• Nearly 100% viewability

• Ø 1% CTR

• Multiscreen (Desktop, Tablet, Mobile)

• Creation included

Gamification (Memory, Tap, Wipe, Hide&Seek, etc.) and many more… ...and many more! Oneskin

• Compatible with all targeting features of the Azerion Marketplace

• Compatible with 3rd party viewabiltiy trackers

• Available on all connected DSPs via Programmatic Deals Formats Standard

Product Gallery

Highlights

• 100% exclusivity

• Almost 100% viewability

• Up to 45 seconds of visibility

• High quality large advertising space

• Free advertising material

• ROS on a CPM basis (2, 4, 6, ...weeks)

• 150x more attention than other digital desktop ads

• Display positions 1-10

• Optional targeting, including time, language or browser ROS

Takeover

• 24h fixed placement

• Fixed price • Min. 3 different ads in rotation

• Min. 2.2 million AIs/day (Mon - Thu)

• 100% SoV

• Full service offer

• Professional consulting

• Tailor-made concepts according to individual customer needs

• Creative production in our AdStudio

Connected TV

Captivating experiences on the big screen

Big Screen advertising (full screen, 100% visible)

+ Reach exclusive audiences

CTV reaches key audiences that traditional TV does not.

+ Precise targeting and tracking options

CTV advertising offers extended targeting and precise analytics.

+ Lower cost barriers to entry

Due to greater cost efficiency, it enables small and medium enterprises (SMEs) to get on the big screen.

Non-skippable ads (+ sound-on)

Brand safe, personalized and relevant content

Ø VTR: >90%

Ad formats are appealing and lead to more conversions

66% of German TV households already own a smart TV.

63% of German CTV viewers watch both CTV and linear TV.

74% of German CTV viewers watch the programme with at least one other person

•

available via Improve Digital (SSP)

•

•

•

•

• Time

• Contextual

TV Spot Targeting & Fullscreen Ad

Activate your digital campaign with SYNC

... and use the impulse effect of your own TV spots or those of your competitors, combined with an increased willingness to buy through the advertising message. By activating digital campaigns exactly at the moment when the user's interest is at its highest through the TV campaign, potentials are created that pay directly into branding and performance goals.

Mobile Ad

TV as a digital sales driver!

Search for information on products from a TV commercial

Online shopping / online auction

Search for information on products that were shown in TV programmes

TV Spot

https://madl.ink/benz

TV synchronous Google Ads and Social Ads

• Licence-based targeting add-on

• Performance Booster for Search and Social Campaigns

• Performance uplift directly comparable

• Up to 30% CTR and ROI increase

TV synchronous Mobile Display Ads

• Mobile display campaign in the premium network

• TV synchronous playout

• 2nd screen targeting

• Free Creative Service

• Optimisation, reporting and monitoring

Search for information on the current TV programme

0 20 40 60 80

y: 14 - 69

often sometimes rare

TV can immediately influence the buying behaviour of viewers, e.g. if contact with a commercial triggers research into the advertised product or even a direct purchase in an online shop

28%

of 14-69 year olds have already ordered products or services directly on the internet in 2020 after becoming aware of them on TV

Activation of the Mobile Flight through your own or the competitor's TV spot.

Digital Audio

Innovative ads for your target group

Audio is…

Always with you

Digital audio is available everywhere, at any time and from different devices

Innovative

Follow an increasingly connected audience by being present in their digital audio environment

Most important facts

• Monthly reach:

• Ad creation:

• Customized solution:

• Analysis of ad impact:

400 M impressions

Included On request On request

Audio ad formats

• Pre-Roll (+ Companion Ad)

• Mid-Roll (+ Companion Ad)

• Post-Roll (+ Companion Ad)

• In-Game Audio Ad

Personal

The immersive listening experience creates a strong bond and responsiveness

Brand-safe Control and manage where your ads appear and benefit from maximum transparency

Touchpoints

• Online Radio

• Streaming

• Podcasts

• Audicles

• In-Game Audio

• Audio in Video

• Connected Devices

• Audio OOH

Targeting options

• Time

• IP / Geo

• Device

• Contextual

Premium supply partners

• Demographic

• Dynamic (weather e.g,)

• Interests

Publisher diversity

Uniquely diverse publisher portfolio - from podcasting, gaming, radio to video, from music streamers to speaker manufacturers.

Accessibility

Our audio inventory is easily accessible in direct and programmatic distribution

In-Game

One of the leading marketing offers in the field of in-game advertising

Game on

The games industry is now bigger than the film and music industries combined. Today, over 2.7 billion people worldwide play games, often on multiple devices.

7,7 M Active monthly users

690 M Monthly reach

In-Game formats

Mobile placements

Premium / Social games

Owned and operated content. Games are monetised through in-game purchases

18 Ø time played min / day

Casual games

Partnership with more than 1k game developers adding Ø >250 new casual games per month Games are monetised through advertising

80 Ø time played min / day

Verticals

requests

Virtual experiences

Through VR/AR and metaverse strategies, we offer customers a holistic experience

Studios

Digital out of Home + Mobile

Friends with benefits

+ DOOH + Mobile Advertising 2 channels from a single source

+ Reach

DOOH networks in all major german cities

DOOHM?

+ Full service Campaign planning, creation of advertising material & control

+ Posters were yesterday

Digital ads enable moving elements & videos in the outdoor area

Facts & Figures

On average, €4.05 is generated from each media euro invested in OOH.

98% increase in sales with a slight increase in the media budget

87% of the population always has their smartphone with them - day & night

25% of paid media initiated searches are attributed to OOH.

60% higher activation potential of OOH for search & social channels compared to TV & print

91% of the population is reached through OOH, usually multiple times & at different touchpoints

64% of the OOH effect is still detectable 2 weeks after the end of the campaign

35% of the population uses OOH as a direct impulse generator for mobile product searches

Strategies Networks

Standard

Geo-Fencing around DOOH networks as well as GPS-based retargeting for greater reach.

Verify

Mobile A/B testing for the right ad for each audience

Rush Hour

Control at the optimal time to increase sales at the POS.

0

Playground

Interactive ads according to customer-specific wishes

Reach your customers at and around the store

No more wasting time and navigating customers to the POS

(Re)activate brick-and-mortar retail with mobile driveto-store campaigns.

In addition to the primary goal of attracting users to the store through locator integration, drive-to-store ads also offer the opportunity to transform the digital customer journey into a personalised user experience. Through precise targeting and incentives such as discount promotions and coupons, dynamic location-based advertising can be used effectively and ensures simple and reliable conversion tracking Drive-to-

PROGRAMMATIC ECO-SYSTEM

Programmatic Services

Our Channels

Targetspot Premium Network Azerion Games Portfolio

Premium placements

Brand safe & premium environments, deal curation, Whitelisting

Formats

Own SSP with local & international publishers

Target groups

Game Distribution Platform Video Distribution Platform

Performance

Reach, viewability, VCR, LTR, attention