PROFESSIONAL SERVICES
{ DIGITAL MARKETING } MIKE ARCE
JEFF HERZOG
CEO and founder Loud Rumor loudrumor.com
Founder and CEO ZOG Digital Inc. zogdigital.com
Arce is the founder of Loud Rumor, an online marketing agency that helps fitness studios grow and get more members. He is an entrepreneur, speaker, coach and host of a top fitness business podcast, “The GSD Show.” Business advice: “Find mentors and be a good mentee. By that I mean that you should always listen to what your mentors say.” Trend to watch: “Social media will have the biggest impact on our industry. Since this is constantly changing, my job is to stay up to date and ahead of the curve. At Loud Rumor, we currently use Facebook advertising as a way to generate hundreds of leads every month for our fitness customers. But that could change quickly based on social media trends.”
Herzog is considered to be a digital visionary, having pioneered the search marketing industry through his creation of iCrossing and later the launch of ZOG Digital. After selling iCrossing in 2010, Herzog launched his newest firm with a focus on innovative SEO and digital marketing practices, for his affluent fortune 500 clientele. At ZOG, he has built a team of industry innovators that focus on blending their unrivaled digital expertise, with cutting-edge marketing technology. Business advice: “Business success is based in finding a particular passion and pursuing it relentlessly. I find that passion is the No. 1 indicator on whether any business will succeed, and ultimately thrive.”
ALONA RUDNITSKY
Managing partner Helix House Digital Advertising Agency myhelixhouse.com Rudnitsky is the managing partner of Helix House and is currently working out of the corporate office in Old Town Scottsdale. She also serves as the marketing director of
Opportunities 4 Kids, a leading nonprofit organization that is helping underprivileged children obtain funding to pursue their passions. Trend to watch: “Virtual reality will be one of the biggest game changers in the advertising industry. It’s going to allow for a fully immersive experience and we’ll be able to give the potential client a test drive, trip, or walk through from the comfort of their home within the next few years.”
ALEXI VENNERI
BRIAN COLLING
Venneri is the co-founder and CEO of Digital Air Strike, a leading social media and digital engagement company. Venneri has more than 20 years of experience in marketing and is a pioneer in digital response, social marketing and online reputation management. Trend to watch: “New social platforms are emerging and existing ones change constantly — for example: Snapchat in 2013 and Instagram Stories in 2016. Also, the social sites are being viewed as resources for information – including Facebook, consumer reviews and job postings. With effective engagement strategies, our clients are able to capitalize on the changes.”
Colling is the founder of Colling Media, a technology infused lead generation advertising agency focused on results. Colling is passionate about helping to fuel the economy and staying on the cutting edge of what helps businesses succeed. Away from work: “Working out while listening to audio books in the morning gives my mind and body the energy it needs to fuel the day.”
Co-founder and CEO Digital Air Strike digitalairstrike.com
170 ABL | Nominate at azBIGmedia.com
CEO Colling Media collingmedia.com
INDUSTRY OUTLOOK: “I believe over the next 12 months to five years, the advertising industry will see a shift in the agency/client relationship. The new model will feature agencies who will help the advertiser become sophisticated marketers. I predict the client will be the smartest one in the room and an agency will help execute marketing strategies – much like an Ad Operations team. This
shift forces agencies to be better educators instead of hoping clients don’t have it all figured out. Clients will want to work with agencies that educate, leading to deeper win/win relationships and better advertising performance.”