The AYTM brand book

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Brand book TIMELESS INTERIOR DESIGN FROM THE AYTM UNIVERSE

Copyright © AYTM


In the City of Smiles WHERE THE TALE OF AYTM BEGINS

In the City of Smiles, where you can stroll through a rainbow, relax on the beach with sand between your toes and explore the raw nature of the woods and parks, is where the tale of AYTM begins. Aarhus is truly a charming place and you can feel the “hygge” and diversity everywhere you go. AYTM is a part of this cultural heritage and we are proud to be located at the harbour in the wonderful City of Smiles. In this brand book, you will learn more about the AYTM universe, creators behind the brand and our collection that is made to last – and from which we highlight beloved items.


The Infinite Bridge in the City of Smiles by Malik Skydsgaard.


Flower creation in the voluminous UVA ceramic vase.


Contents ENJOY AND EXPLORE THE BRAND BOOK

About our universe

1

The story of AYTM

4

The CSR standards

5

The AYTM design team

8

Bestselling items

9

Functional items

14

Unique items

17

Sculptural items

22

Award winning items

25

Contact us

29


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About our universe WHERE THE AYTM MAGIC HAPPENS

The idiom of the AYTM universe is simple and sculptural shapes and structures of Scandinavian interior classics that are reinvented with AYTM magic. Every collection stands out with their bold, voluminous and eye-catching design language, as they challenge design traditions, contributing to a new perspective through a more expressive and international approach to Scandinavian design. The contrasts between clean lines, materials and balanced palette of colours is where the magic happens, adding the unique touch of AYTM. With this, the essence of every AYTM collection is focused on high quality and exquisite details for an exclusive feeling in long-lasting items in terms of functionality, uniqueness and sculptural appearance.

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SPECULUM mirror tables in stacked formation.

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Founders of AYTM Kathrine and Per Gran Hartvigsen.


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The story of AYTM ONCE UPON A TIME IN THE CITY OF SMILES

The story of AYTM begins in 2015 in Aarhus, the City of Smiles, and the roots of the brand are tightly anchored in Danish and Scandinavian design heritage. The creators behind the brand is couple Kathrine and Per Gran Hartvigsen who successfully has run the company Gran Living ApS since 2004. AYTM is a part of Gran Living as its own signature brand. The name is a wordplay on the word »item« and is pronounced exactly as such, where the logo is a visual and circular fusion of the letters A-Y-T-M.

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The CSR standards COOPERATE SOCIAL RESPONSIBILITY

Since 2015, we have been members of the UN Global Compact and are working with the 10 principles on human rights, labour rights, environmental protection and of course anti-corruption. With a strong sense of respect and responsibility for our planet and fellow human beings, we want to contribute to sustainable development wherever we can. This is why we participate in the Amfori Business Social Compliance Initiative (BSCI). BSCI monitors our supply chain and ensures social compliance such as decent working hours, fair pay, health- and safety standards – and guarantees that no child labour or discrimination takes place in our supply chain. Furthermore, we are members of GoodWeave and FSC® (FSC®-C163241) certified. GoodWeave is an organization fighting child- , forced-, and bonded labour in the rug industry. Our rugs and doormats have the GoodWeave label and we therefore support the fight against child labour in the global supply chains. FSC® is an organization promoting viable forest management worldwide. For us, the FSC® label is a quality label that ensures social standards for the workers and responsible use of forests and the production of our FSC® certified items.

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REDONO rugs & doormats are some of our GoodWeave labelled items.

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Perfectly imperfect sketching of GLOBE vase.


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The AYTM design team THE ART OF DESIGNING WITH AYTM

Every design and collection created are the product of unique skills and close collaboration. Our in-house design team of great creative minds, who each bring their own indispensable talents to the table, work closely together to achieve original and inspiring products in the best quality and high standards of AYTM. It is truly a team effort that becomes visible in all our collaborations. In addition to the designs created by the AYTM design team, we also work with external and truly talented designers, who have brought their own touch to the AYTM collection – and much like our own design team, these designers are engaged in the creation and art of designing. As we evolve, so does the AYTM collection and our items are the results of the ever-changing world and interior design trends. Storytelling is therefore an important part of the design process, as the writing highlights each item and make them come alive with personality and character. AYTM offers more than just a collection of products. We offer a tale for every item and sprinkle with a little AYTM magic to form an understanding of the design language, materials and the entire AYTM brand.

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Bestselling items THE ICONIC SHAPE OF GLOBE

The expression of GLOBE is linked to the simplicity of the AYTM logo – and being among one of our very first items, GLOBE vase holds a special place in the becoming of the AYTM universe. The iconic GLOBE vase has over the years extended to an entire family that is a must-have for design lovers. The elegant metal base, that creates a sculptural look with endless styling possibilities, highlights the universal round shape of every GLOBE. The design language has been the focus in the entire design process, where the GLOBE quite naturally draws us with its organic and simple form. The GLOBE family, which simplicity aligns so perfectly with the AYTM collection, is to this day on the list of our most popular and bestselling items. DESIGNED BY AYTM design team. CATEGORY Accessories.

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The expression of GLOBE is linked to the simplicity of the AYTM logo.

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MIRROR, MIRROR ON THE WALL WHO IS THE FAIREST OF THEM ALL?

Our CIRCUM mirror is, like the GLOBE vase, an interior classic. With CIRCUM mirror, you will always have the most beautiful reflection in your home. CIRCUM is an elegant addition to any room due to its slim-round frame and tinted glass that creates a dramatic yet cozy effect. Mirrors have surpassed their function as they also hang like pieces of art on the wall, which is truly the essence of our CIRCUM mirror. DESIGNED BY AYTM design team. CATEGORY Mirrors.

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The multifunction’s of the CURVA stool.


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Functional items THE MULTIFUNCTIONAL CURVA

The AYTM collection offers many functional items that are useful in so many ways. The CURVA family is a great example of high functional products, where the CURVA stool works as both a table and shelf on the wall. The curves of CURVA refers to a mild summer day where a warm breeze and blue skies dominate the atmosphere. With the simple arches and contours, CURVA casts beautiful shadows and reflections that adds dimension and dynamic to any space. DESIGNED BY AYTM design team. CATEGORY Furniture and accessories.

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FLOWERS ALL YEAR LONG WITH FLORES The FLORES rug is also a multifunctional item of ours that looks incredible as a decoration on the wall or centerpiece on the floor. Tulips have been the main inspiration for FLORES rug that is created in stunning New Zealand Wool. The unique surfaces and incredible colour combinations of the flower are beautifully adapted in the characteristic rug that gives you flowers all year long.

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Unique items THE UNIQUENESS OF ARURA

We work in close collaboration with our suppliers and believe that high quality is not just a matter of the material but also of great artistry. We therefore seek specialized productions for each of our products. Many of our products are handmade and each of these items are unique. This is especially the case with ARURA, which mouth blown, coloured glass, exclusive style and divine detailing highlights the authenticity and uniqueness of each item. ARURA is an accessories family of the popular vases, dispensers and storage boxes that are great examples of eccentric design that comes from playing with dimensions. All ARURA vases are made of mouth blown glass, where the nature of the material and mouth blowing technique means that each vase is beautifully unique – and stands as forever-pieces in your home. DESIGNED BY AYTM design team. CATEGORY Accessories.

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ARURA vase in the colour of amber.

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A VASE AND A PIECE OF ART The ARURA trio vase of mouth blown stained glass is a truly spectacular piece. The vase can transform any room with its uniqueness – creating a sense of exclusivity with its vibrant and wonderful look. Combined with a detailed finish, asymmetrical design and wavy appearance, the ARURA trio vases are a discreet allusion of the wilderness of the ocean – and without doubt spectacular pieces. ARURA has an eccentric design that comes from playing with dimensions, which is evident by the elegant tripartite design of the trio vase. DESIGNED BY AYTM design team. CATEGORY Accessories.

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The dynamic design and vibrant curves of UVA.


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Sculptural items THE SCULPTURAL SHAPE OF UVA

The UVA vase is the essence of voluminous elegance. The shape and meaning creates the finest relation, as UVA is the word for grape. Like clusters on a vine plant that turns into wonderful wine, UVA vase embodies joy and renewal in the most stunning and exquisite way. UVA vase in ceramic and glass are sculptural and dynamic masterpieces and some of the unique items in the AYTM collection. The authentic and quality chosen raw materials used for UVA and all other items in our collection, creates long-lasting and exclusive items that turns in to forever-pieces in your home. DESIGNED BY AYTM design team. CATEGORY Accessories.

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THE REFLECTING FEELING OF SPECULUM The functionality in the designs of AYTM is too visible in the SPECULUM mirror table. SPECULUM is among the first items in our collection and has been extended in to numerous tables in different colours, shapes and sizes. SPECULUM mirror tables are much more than boxes of mirrors, but pieces of design that are suitable as coffee tables for the living room or side tables for the bedroom. Furthermore, SPECULUM stands as a work of art when several tables are stacked together.

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Award winning items AND THE AWARD GOES TO…

AYTM designs have over the years won different awards within the interior design industry. On the following pages, we recap these awards, which we are all truly proud of and grateful for. CASTELLUM LED lamp is inspired by the Danish church Grundtvigskirken. The powder coated steel gives the lamp a solid finish, representing the strength and stability of church portals. The gold-plated ball functions as the ON/OFF switch. Raising the ball will increase the light gradually – and your room will be shining like the sun. STATEMENT OF THE JURY The design of the CASTELLUM LED lamp is a beautiful example of the playful approach to classical sacred architecture and makes the beautiful lamp an eye-catcer in any interior. DESIGNED BY AYTM design team. WINNER CATEGORY Excellent Product Design (Lighting).

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Shine like the sun with CASTELLUM led lamp.

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We want to contribute to significant moments in life by offering products that makes it easier, more convenient and ambient to be more outside. This is the essence of the NOVO furniture designed by Rasmus Falkenberg. STATEMENT OF THE JURY The filigree styling of the table looks pleasantly lightweight and timelessly modern. The golden connections are a beautiful detail, which also featured on the chairs and in this way elegantly illustrate the coherence of the series. DESIGNED BY Rasmus Falkenberg. WINNER CATEGORY Excellent Product Design (Furniture).

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Let the curves of ANGUI family wrap around and dominate your space. The shape of ANGUI is created by playfully experimenting with the organic and graceful movements of a snake. The soft contours effortlessly spark up the atmosphere in a room with their uniqueness – just like a snake effortlessly moving through any terrain. With its sleek, pipe styled frame, ANGUI mirror is a beauty for any bathroom, hallway or bedroom. Hang it on its own or place several together. No matter where you put the mirror, it will reflect on you, the fairest of them all, in a stunning silver-stained glass. DESIGNED BY AYTM design team. WINNER CATEGORY Design Award Winner.

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A hook is not just a place to hang your coat! It is a unique chance to enhance your home décor. The various sizes of the CONCHA hooks means you can create an art piece, which also has a function. STATEMENT OF THE JURY The CONCHA hooks are great as decorative pieces in any room. With their sculptural shape combined with the shining surface, the hooks become decorative wall accessories that do not immediately reveal their purpose. DESIGNED BY AYTM design team. WINNER CATEGORY Excellent Product Design (Accessories).

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Inspired by the waves of the ocean, the curves of CURVA refers to a mild summer day where a warm breeze and blue skies dominate the atmosphere. With the simple arches and contours, CURVA casts beautiful shadows and reflections that adds dimension and dynamic to any space. The design of the CURVA magazine holder has become an instant icon. The secret behind the success of this beautiful design is the perfect combination of form and function. It fits perfectly into the modern home, with its timeless expression and design. DESIGNED BY AYTM design team. WINNER CATEGORY Homestyle Award Winner.

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Contact us WE REALLY WANT TO KEEP IN TOUCH! AYTM SHOWROOM & HEADQUARTERS Polensgade 15 8000 Aarhus C Denmark

B2B ORDER INQUIRIES

AYTM IMAGEBANK

Professional customers

Images, videos and so much more

EMAIL order@aytm.dk

PHONE + 45 8678 2620

ordercn@aytm.dk (Chinese customers)

EMAIL contact@aytm.dk

B2C WEBSHOP INQUIRIES

WEBSITE www.aytmdesign.com

Private customers

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EMAIL shop@aytm.dk

@aytmdigitalshowroom AYTM SOCIAL MEDIA Follow us on different platforms Search for @aytm or @aytmdesign


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MARKETS NOT COVERED BY AGENTS OR SALESMEN

AYTM CEO / CSO Per Gran Hartvigsen

inquiry@aytm.dk

PHONE +45 2069 2620

Owner of AYTM

EMAIL pgh@aytm.dk

FRANCE Gaël Serre

GERMANY Tina Werrelmann

ITALY Tiziana Fassina

Agent / Joseph Living Agency

Agent / T.W. Handelsagentur

Agent / TJ International Design

PHONE +33 616 245 041

PHONE +49 174-3454767

PHONE +39 335 318053

EMAIL gse@aytm.dk

EMAIL twe@aytm.dk

EMAIL tfa@aytm.dk

NETHERLANDS Gina Sanders

SWEDEN Helena Johansson Sofia Carlsson

Agent / CAAT Brands Agency PHONE +31 (0) 6 12698986 EMAIL gis@aytm.dk

Agents / Artella Agentur PHONE +46 709 69 90 83 (Helena) +46 706 47 75 60 (Sofia) EMAIL aaa@aytm.dk

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WE RESERVE THE RIGHT FOR MISPRINTS, ERRORS, PRODUCT CHANGES & DISCONTINUED ITEMS. AYTM BRAND BOOK


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