The Axis Seller's Guide

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Seller’s Guide


SELLING YOUR HOME DOESN’T HAV All you need is the right plan. Outlining Your Objectives Market Analysis Review Strategic Planning for Your Home Define Listing Launch Timeline Professional Staging Consultation Pre-Listing Inspection Pre-Listing Appraisal Professional Photography Dedicated Property Website Video Tours Syndicated Online Launching the Marketing Plan Attracting and Qualifying Potential Buyers Weekly Reports & Constant Updates & Communication Enhance Online Listings Social Media Marketing Campaigns Events | Open Houses | Broker Exposure Negotiating Strategies Coordinate Escrow Contracts | Deadlines | Contingency Periods Closing & Celebrations

MAXIMUM EXPOSURE = BEST PRICE

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AVE TOBE DIFFICULT.

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SELL

YOUR HOME

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Property Showcase

Our Marketing Team Advertises Your Listing with the Best of Everything! Our 4, 8, & 12 page property brochures truly showcase your property with large hiresolution images, a professionally written property description, and a property feature insert that highlights upgrades or displays your property floor plan (if available). 6


Client Testimonial Our agent was a wonderful realtor for us! They helped us every single step of the way and answered all of our millions of questions!! They showed us tons of houses at our request and helped us narrow them down. They knew the area very well which helped us a lot as Nola transplants. After working with our agent, we have our realtor, and also friend, for life! They’re the best!!

Showcasing your listing doesn’t stop at photos and brochures. We also include: ► Area Photography (5-10 Photos of Surrounding Area)

► Professional Staging

► Professional Property Video Tour/Highlights

► Consultation Showcase Posters for Features or Plans

► Open House Invitations Showcasing Your Property

► Special Rider Signage to Attract More Buyers

► Social Media Ads

► Floor Plans in Marketing Materials (if available) 7


O u r a g e nt s a c t i ve ly p u r s u e b u ye r s t h ro u g h o p e n h o u s e s , p ro m ot i o n of p ro p e r t y at co m p a ny m e et i n g s , p e r s o n a l ly c a l l i n g to p l o c a l b u ye r s’ a g e nt s , p r i nt m a r ket i n g , A N D M O R E !

OPEN HOUSE INVITES Your agent markets your Open House with beautiful brochure invitations that are distributed for maximum exposure. In addition to print marketing, he also uses social media and online resources to advertise your Open House.

OPEN HOUSE EVENTS Your agent makes his or herself available to host open houses which can effectively maximize the exposure of your property to neighbors and passersby. We put out many directional signs to ensure maximum traffic to your Open House. Feedback from the Open House is always provided to you following the event.

BROKER TOUR EVENTS An MLS Tour is a tour on a pre-scheduled day and time by the MLS board where many local agents tour your property listing as soon as it comes on the market to become familiar with.

SIGN IN/FEEDBACK Getting guest sign ins and feedback is important to your agent’s follow up process. We make sure to stay in touch with everyone who comes through your Open House.

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Professional Photography Professional photography is part of every marketing campaign and ensures your property gets the most attention in print, online, and everywhere else it appears.

Video Tours/Highlights Video tours and highlights are very important for online exposure. These are featured on your property website, social media, and many other sites giving viewers the full experience of the property.

Professional Staging Professional staging is a great way to add value to your property and shows prospective buyers a finished home that feels both elegant and welcoming. You will receive a: • Professional Staging Consultation

• $500 credit towards home staging services

A Pre-Listing Inspection A pre-listing inspection is designed to save you time and net more money from the sale of your home. You will receive a:

• Premier Pre-Listing Inspection with full digital report.

• Premium 18 month

warranty with FREE listing coverage.

• 5 year roof leak

protection plan to pass along to buyer ... AND MUCH MORE!

A Pre-Listing Appraisal A pre-listing appraisal allows sellers to establish market value and then better determine a list price. Working with an appraiser can be particularly beneficial in a fluctuating market to ensure homeowners don’t aim too high or low. “Sellers could find their homes are worth more or less than they thought.” 9


Experience Matters LISTED AND SOLD

LISTED AND SOLD

In 12 Days!

Under Contract in 16 Days!

701 Bayou Rd | Thibodaux

4500 Cleveland Place | Metairie

LISTED AND SOLD

LISTED AND SOLD

Under Contract in 9 Days!

In Less Than 45 Days!

236 Glenwood Dr | Metairie

215 Ouiski Bayou Dr | Houma

LISTED AND SOLD

LISTED AND SOLD

In Less Than 45 Days!

In Less Than 2 Months!

884 Cr ystal St | New Orleans

620 Decatur St, Unit R | New Orleans

S o l d $ 1 , 285 , 0 0 0

S o l d $ 1 , 975 , 0 0 0

S o l d $ 889, 0 0 0

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S o l d $ 41 5 , 0 0 0

S o l d $ 6 48, 6 0 0

S o l d $ 6 97, 5 0 0


CLUB

HAPPY CLIENT

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MILLIONS

of visitors worldwide We syndicate your listing to thousands of websites online.

With over 92% of all home buyers using the internet during their home search, our marketing strategy ensures your listing is getting the exposure it deserves online including enhanced listings.

argsold.com 12


SOCIAL MEDIA There are 3.48 billion users on social media. The average adult spends more than 11 hours per day watching, reading, listening to or simply interacting with media.

47% of high quality real estate leads come from social media out of all of the tech tools available.

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PRICE RIGHT & ATTRACT BUYERS Pric ing your property c ompetitively will generate the most activity from agents and buyers.

Pric ing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

TIME ON THE MARKET WORKS AGAINST YOU IF YOU WANT TO COMPETE, BE COMPETITIVE › The buying market has a short attention span. › Pricing your home right the first time is key. › Proper pricing attracts buyers. › We want to generate offers before the market moves on to newer listings.

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REST EASY

when you know you have TWOGREAT GUARANTEES!

What’s your biggest fear when you list your home with a Real Estate Agent? IT’S SIMPLE! You worry about lack of communication and being locked into a lengthy listing agreement, costing you valuable time and exposure on the market. Well, here is our agent’s promise to you!

EASY EXIT GUARANTEE! We take the risk and fear out of listing your home. HOW? › You can cancel your listing anytime. › You can relax, knowing you won’t be locked into a lengthy contract. › Enjoy the caliber of service confident enough to make this offer.

COMMUNICATION GUARANTEE! Did you know that 72% of sellers are dissatisfied with their agents and the number one reason is COMMUNICATION. › You call, text or email - Your agent responds in a timely manner. › Your agent will personally communicate with you with a weekly sellers market update. IF an update is missed, you enjoy a nice dinner out ON YOUR AGENT! 15


Pete Matthews Hand, Holmes, Pilie & Matthews, LLC True Title, LLC 110 Veterans Blvd., Suite 525 Metairie, LA 70005 504-309-1030 Fax: 504-309-1033 pmatthews@truetitle.net

Anne Queyrouze Marketing and Sales 2700 Lake Villa Drive, Suite 110 Metairie, LA 70002 504-832-4101 Fax: 504-832-1141 Cell: 504-615-9251

Aldo Russo HDMK Inspections 225-663-1362 Kristy Artigues Avery South 504-782-3405


You found the one. Now protect it. Pay only for the protection you want. Finding the right home can be a lot of work, but adding the right coverage is easy with Allstate House & Home® Insurance. I can help you customize a policy for your home and save an extra 10% for signing up now. Plus, when you bundle your home and auto policies, you can save even more. Call me or stop by my office for a free quote.

C O N S T R U C T I O N

Maghen Dodge 504-754-2400

333 West Harrison Avenue New Orleans, LA 70124 mdodge@allstate.com

Dclarkson2@bellsouth.net 504-919-9407

Coverage, discounts and features are subject to terms, conditions and availability. 10% discount applies to premium for major perils. Savings vary. Allstate Vehicle and Property Insurance Co., Allstate Property and Casualty Insurance Co. © 2015 Allstate Insurance Co.

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One place to help with all your insurance needs.

LET US GUIDE YOU HOME Caliber Home Loans, Inc. is a national lender with the strength and stability you’re looking for … and a lot more. I can offer a growing array of loan options, so you don’t have to settle for a “one size fits all” mortgage. They include: Conventional/Conforming loans Jumbo loans up to $3 million Government-insured products, including FHA, VA and USDA loans Renovation Loans including HomeStyle, FHA203k More loan options. Faster closings. Less paperwork. Contact me today to learn more. Ted Nusenow Loan Consultant | NMLS# 419357 3421 N. Causeway Boulevard | Ste.404 Metairie, LA 70002 504-473-6283 ted.nusenow@caliberhomeloans.com www.caliberhomeloans.com/tnusenow Caliber Home Loans, Inc., 1525 S. Beltline Rd Coppell, TX 75019 NMLS ID #15622 (www. nmlsconsumeraccess.org). 1-800-401-6587. Copyright © 2021. All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all dollar amounts. Other restrictions and limitations apply.(40222)

Ted Nusenow Caliber Home Loans 504-473-6283

Alex Shafirovich Loan Originator NMLS# 1301823 InterLinc Mortgage Services c: 504.292.3443 AShafirovich@lincloan.com www.LendNOLA.com


Brett e. Patron & A S S O C I AT E S

Residential Appraisal Services for the Greater New Orleans Area

(504) 451-5358 brett@brettpatronappraisals.com www.brettpatronappraisals.com

NICOLE MARULLO Broker/Owner Axis Realty Group 504.202.0354 Licensed in Louisiana #0995703593 Broker #0995700509



› 10+ Years Experience

› Innovative Marketing Strategies

› Certified Negotiation Experts

› Five Star Professional Award

N EG OT I AT I O N & E XECUTION N E G OT I A T I ON S T R A T E G I E S

E S C R OW P R OC E S S

• Procure & Evaluate Written Offers • Qualify & Analyze Merits of Each Offer • Offer Response Strategies

• Contract Management • Effective Disclosures & Seller Protection • Deadlines & Contingency Periods

• Negotiation Strategies to Optimize Price and Terms • Multiple Offer Process

• Continued Negotiation • Compliance & Transaction Support

• Backup Offer Strategy

• Relocation Concierge

C O N T R AC T

C LO S E

C ON N E C T W I T H U S T ODAY !

5 0 4 . 3 3 6. 3 0 0 0

a rg i n fo g ro u p @ g ma i l.c o m 4 401 Veterans Blvd, Suite 200 Metairie, L A 70006

argsold.com AXIS REALTY GROUP

This is not intended to solicit a listed property or the offerings of other Broker/Realtors. If your property is currently listed for sale with a Broker/Realtor, please disregard. Equal Housing Opportunity.

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