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#AxisInnovates The latest news & views from Axis in the UK and Nordics

Issue 6



Who secur es your se curity syst Read mor em? e inside! Pa ge 9

AXIS Camera Station Integrator Suite A unique toolbox Page 5 Interview with Securitas Why thermal cameras? Page 12


Contents Editorial 3 Regional update 4 What’s new 5-8 Cybersecurity 9-10 Small Business 11 Focus article 12-13 Industrial 14 Transportation 15 Sustainability 16-17 Partner installation 18 Case stories 20-23 Awards 25 Training & certification 26-28 Seminars & events 29-30

Editor Kristina Tullberg Tel: +46 46 272 1800 in/kristinatullberg Publisher Atul Rajput 2

Helsinki Oslo


Gothenburg HQ Lund



Contact Axis Northern Europe UK office Axis Communications Ltd. 1 Capability Green Luton Bedfordshire LU1 3LU, UK Phone: +44 (0)1582 283 760

Twitter: Linked in: Facebook: YouTube: Blog:

Nordic office Axis Communications Emdalavägen 14 223 69 Lund Phone: +46 (46) 272 1800 Sales enquiries: +46 (46) 272 2050

@axis_neur /axis-communications /axiscommunications /AxisCommunications


The evolution of IP: 20 years in the making By Atul Rajput, Regional Director, Northern Europe, Axis Communications Atul Rajput: Welcome to the sixth edition of the Axis Northern Europe partner magazine #AxisInnovates. Since the launch of the world’s first Internet of Security Things (IoST) device in 1996, the NetEye 200 IP camera, we have witnessed a significant global change in the way security and surveillance technology is utilised. This has not been limited to a structural shift from analogue to IP technology, it extends to how video is being utilised, evolving beyond a forensic tool deployed as a deterrent, to a proactive tool driven by analytics. This shift has facilitated more intelligent, safer business operations and has been made possible through collaboration from technology partners and systems integrators. The ‘early adopters’ of the world’s first IP camera were predominantly from the IT sector – those keen to explore the possibilities of new technology. In the years following, as the technology matured and end users increasingly realised the benefits of IP video, the industry focus exclusively fell to the transition from analogue to digital. Today, forward-thinking companies are those proactively looking at how network video can create new business opportunities. As applications extend beyond security and surveillance, video is becoming a data-rich resource, creating vast amounts of information that can be analysed to enhance business operations. Despite expectations from the industry that a ‘turf war’ between IT and physical security companies would be set in motion as a result of this shift, this has failed to materialise. Instead, we saw co-existence and collaboration - with revenue generated by both traditional IT and physical security system integrators. Rather than a ‘turf war’, partnership’s developed which helped drive the security industry into its current state, with companies collaborating to fill skills gaps.

Enabling change through technological innovation The network camera market continues to experience healthy growth and has done so consistently for the last 20 years. In addition to demand fuelled by global security concerns and the need to protect infrastructure and public places, new opportunities are presenting themselves through integration with big data and IoT technologies, all of which push the use of surveillance technology beyond security. There were three big game-changing innovations which accelerated the shift from analogue to networked technology; Power over Ethernet (PoE), HDTV and H264 compression. PoE transformed how cameras are installed, significantly reducing the cabling infrastructure needed. HDTV and H264 worked together in unison – as the quality of video output significantly improved, the storage requirements grew exponentially. H264 compression allowed customers to benefit from far superior images, while still retaining the bandwidth and storage utilisation, ensuring it remained practical to deploy over the network. Another significant facilitator enabling growth was open standards around IP video, an issue Axis has been, and still is, a large supporter of. We currently have over 2,900 companies on our Application Development and Technology Partner Programme, who integrate our IP cameras into different applications; accelerating the shift from video monitoring towards the realms of business intelligence. The future of security - driven by industry collaboration The benefits of network cameras over their analogue counterparts are clear to see, however, the true value now sits with their networked capabilities. The future is one where video communicates seamlessly with other previously independent systems, helping to make the initiatives

of tomorrow, such as smart buildings and smart cities, a reality. To meet this challenge, we have trained over 60,000 delegates globally as part of our Axis Academy, and have been a key enabler in providing support for those wishing to increase their knowledge of network video technology. Due to the pace of technological change and innovation, coupled with the rising threat and severity of cyber-crime placing increasing emphasis on the importance of “securing” your security systems, the need for education never stops. While IP cameras may have started as a means to improve security and surveillance, through a succession of innovations during the last two decades, technology that once operated at 1 frame per second is now capable of facial recognition, footfall monitoring, business optimisation analytics and much more. The future of our industry is already emerging; the key to fully embracing this new frontier and rising up to the challenges facing the industry, such as cyber security, will rest upon the competencies and collaboration of all involved – a skillset 20 years in the making.



Axis open new UK training facility and Experience Centre by Dominic Jones, Regional Marketing Manager at Axis Communications Dominic Jones: Axis Communications’ Academy continues to go from strength to strength. Every month we are offering a wide selection of courses to our partners. Our new purpose built training facility will allow our partners who are attending academy courses to benefit from using the latest technologies that Axis have to offer. The fact that the Academy training center is now situated next to the UK Experience Centre means that we can make all of the latest solutions available as part of our academy courses. From speaking to our partners we know that they see a huge amount of value in being able to attend courses at the Academy. The site was also chosen for its excellent travel links situated only a stone’s throw away from London Luton airport, 30 minutes from central London by train and 5 minutes from junction 11 of the M1.

Axis Communications opens its Experience Centre within the new office facility in London Luton.

New UK Experience Centre open to Axis partners Our new UK & Ireland headquarters is also home to Axis’ first UK Experience Centre. Adding to an existing network spread across Lund, Munich, Boston, LA and Toronto, the new centre allows partners of Axis to gain first-hand experience of the many solutions and technologies that Axis can offer. Axis partners are welcome to visit the AEC: contact your Axis account manager and book in a tour now! From the latest applications available on the AXIS Camera Application Platform to technologies such as Zipstream, Lightfinder and thermal cameras, the new AEC will offer a great opportunity to learn about the latest innovations available. New office visitor address Axis Communications (UK) Ltd. 1 Capability Green Luton, Bedfordshire LU1 3LU Phone: +44 (0)1582 283 760


New training facilities on 1 Capability Green, Luton.


AXIS Camera Station Integrator Suite By Björn Callenfors, Distribution Account Manager Nordics, Axis Communications Björn Callenfors:örn-callenfors-73855327/ How can we at Axis, make life easier and more profitable for our partners as well as their customers? With this question in mind, we have developed a complete toolbox that we call AXIS Camera Station Integrator Suite. It allows you to work both smarter and faster when you design a surveillance system. However, it can sometimes be a bit overwhelming to get a good understanding of all the new products and solutions that are being introduced to the marketplace and therefore we decided to conduct an interview with Axis Director for Medium Businesses, Christina Behle. She explains more below.

AXIS Camera Station Auto configurator, the second pillar, offers an easy transfer of installation settings from AXIS Site Designer straight to AXIS Camera Station. This means quicker installations with an elimination of simple installation mistakes. This is perfect for when a system is not installed by the same person who designed the system. The third pillar is an effective deployment with AXIS Installation Verifier. The Installation Verifier ensures full functionality of the system before hand-over. This tool includes a detailed report on specific installation data to keep track of installations details for installers and end customers. The soon-to-be-launched Health Monitoring, is the final pillar. It offers a foundation upon which a service offering can be built. The tool itself enables proactive support and maintenance.

Here Christina Behle is Director what for she Medium has to say about Business AXIS Camera Station Integrator Suite.

What is AXIS Camera Station Integrator Suite? AXIS Camera Station Integrator Suite is a unique toolbox for integrators, which helps them efficiently design, sell and maintain an Axis installation. It is made up of four pillars. The first pillar, AXIS Site Designer, offers the possibility to design integrated security systems, expanding beyond cameras.

What are the major benefits? The combination of tools offer a number of benefits. AXIS Site Designer offers time savings on system design and an easy way of expanding systems beyond network cameras. When the project reaches the installation phase, the AXIS Camera Station Auto Configurator simplifies the installation by making it quicker and eliminates simple installation mistakes. This saves time and potential future support cases. Last, but not least, Health Monitoring acts as a foundation for additional revenue from service agreements and raises the overall service level for the end-customer. It seems like this is not a new software or video management platform, is that correct? Essentially it is a more effective way of working to save time and thereby money. It also offers the building blocks for an increased service level towards endcustomers by introducing a tool that enables proactive support.

I am a frequent user of AXIS product selector; does AXIS Camera Station Integrator Suite replace that? AXIS Product Selector is based on the fact that the user has an understanding of specific technologies and features. AXIS Camera Station Integrator Suite offers product recommendations in AXIS Site Designer based on simple installation requirements. Due to the connection between AXIS Site Designer and AXIS Camera Station, the settings made in AXIS Site Designer can be exported straight to AXIS Camera Station, minimizing risks in the installation phase. Do I have to use all of the components in AXIS Camera Station Integrator Suite or could I just pick and choose? Yes, you can pick and choose. But to benefit from the full potential of AXIS Camera Station Integrator Suite all of the pillars are integral. It should be seen as an efficient workflow from design of a system to maintenance. From start to finish. Not just a new product selector.


Could you elaborate on how AXIS Camera Station Integrator Suite can help to create a service offering? A foundation of a high service level is information on your customers systems to ensure better troubleshooting, this is available through AXIS Camera Station Installation Verifier. This combined with Health Monitoring gives a partner the ability to proactively check installations remote and proactively approach the endcustomers when service is needed, before the error has been discovered on site.

If Health Monitoring is added this gives the integrator a proactive ability to check a system and go out on site before the end-customer even knows about it. There by increasing the overall service level. When will AXIS Camera station Integrator Suite be available? Three first pillars are already released and available, health monitoring will be available in April 2017.

AXIS Site Designer for easy on-site system design

Easily select cameras and pick the right accessories and storage solution. System configurations such as camera names, resolution, and detailed instructions. You actually configure AXIS Camera Station Video Management Software already at this stage. When you have completed the design print, the installation instructions and share all details with your installer.

Go get started! You can already download AXIS Site Designer. With this tool, you can choose the right product for your project, based on the data you submit. Download AXIS Site Designer:

Auto configuration for quick and reliable installation

To eliminate installation mistakes and shorten installation time your system design made in AXIS Site Designer is automatically imported to AXIS Camera Station. Type your project key in AXIS Camera Station and all cameras, recorders and additional devices are automatically configured based on the original design.

Availa ble April 2 017

AXIS Installation Verifier for live testing

As a last step, run AXIS Installation Verifier, an application integrated in AXIS Camera Station. It will perform an onsite live system verification to ensure everything is working properly in normal operation as well as anticipated worst case scenarios. This will secure optimal performance before handing over the system to the customer.


AXIS Health Monitoring for effective maintenance

All your AXIS Camera Station installations are easy accessible by logging-in to AXIS Camera Station Health Monitoring. The portal will give you the possibility to monitor all your installations and get status such as if cameras and servers are up and running.


Everything you DO need; less of what you DON’T: Introducing Zipstream with dynamic frame rate By David Needham, Sales Manager UK and Ireland David Needham: When a high level of forensic data is required it is easily possible to achieve this using high resolution and light sensitive network cameras, that said this technology may also generate a lot of data. A common challenge is the need to optimise data storage. We asked Technology Marketing Manager, P-O Jasslin to tell us a bit more about how Axis can support businesses in this field.

The good news is that it can, as in 2015 Axis launched the first iteration of its innovative Zipstream technology. It is a significantly more efficient H.264 implementation, optimised specifically for video surveillance, lowering bandwidth and storage requirements by an average of 50 per cent or more in many common 24/7 surveillance installations. Decreasing the load on a system allows larger margins for intended or required retention time. In a small installation where edge storage is used, this lowers the wear and tear on memory cards, while simultaneously reducing the bandwidth usage for cloud storage and remote access of video material.

P-O Jasslin Technology Marketing Manager

Storage, as we all know, is a significant part of the total cost of any surveillance installation. There are various methods available to help reduce storage needs, such as saving video in a lower resolution, increasing compression or reducing the frame rate. The challenge faced by any business applying these methods, however, is the loss of the critical data it set out to capture in the first place. What if technology could be utilised that dynamically adjusts settings, dependent on what is happening within a given scene?

Today, Zipstream works seamlessly with a large number of Axis products, including thermal and pan-tilt-zoom cameras. Axis has also continuously added dynamic features and settings to this technology in recent years; the latest of these is dynamic frame rate. Zipstream with dynamic frame rate acts on motion, instantly A set of intelligent algorithms are used to analyse a scene in real time. Dynamic frame rate is directly correlated to motion in the scene, which means video stream bandwidth can be reduced to virtually zero if a scene is static and there is no activity. Then, as soon as a pixel changes, the system re-engages and increases the frame rate accordingly.

For example, often within logistic centres, sports stadiums, shopping centres or loading docks, there is a large amount of activity taking place at certain periods of the day, while at other times there is no activity at all. Whatever the system integrator or customer prefers, Zipstream settings allow for a wide field of customisation to ensure bandwidth and storage usage is reduced in times of little or no activity. One size fits none Although Zipstream with dynamic frame rate offers an array of possibilities to reduce storage requirements, there are certain scenarios when it may not be suitable. For example, if a business must fulfill regulations that require a full frame rate at all times, such as a within a casino, Zipstream with dynamic frame rate would not be recommended, instead then choose the basic Zipstream setting without dynamic frame rate.

Suitable for multiple locations and times of the day Zipstream, with dynamic frame rate enabled, is valuable when aiming to achieve continuous recordings in a scene where activities vary over the course of a day.


WHAT’S NEW A proven solution When deploying new technologies, all businesses require assurance that their new systems will deliver on expectations. Customers and partners can rest assured with Axis technology in the knowledge that it is rigorously tested before launch. Zipstream has been consistently proven to reduce bandwidth and storage requirements by an average 50 per cent or more. We will continue to further develop Zipstream going forward, so stay tuned for more exciting enhancements in the future. Does Zipstream meet your business needs? To learn more, contact an Axis representative and discuss how Zipstream technology with dynamic frame rate could assist in lowering storage and bandwidth requirements, without losing forensic detail. More info:

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An industry perspective on IT security. 10 tips for safeguarding your security system Steven Kenny, Business Development Manager A&E Programme. Steven Kenny: The world is changing for sure. Our daily use of smart, online products such as smartwatches, fitness trackers and even refrigerators is reaching new records by the minute. We are heading for a new era where billions of online gadgets collect and transfer data via the Internet. Gartner*, a leading research company, recently forecast that there will be 6.4 billion “connected things”, the Internet of Things, in use worldwide by this year. The vision of an “Internet of Things”, or abbreviated to IoT, is enticing. When we can interconnect and connect online, add intelligence and collect statistics, we also have the opportunity to build a more intelligent, secure and productive future. But there are challenges ahead, particularly with security in mind, and then in the form of IT security. Online IoT devices can involve security risks since the number of entry points to the network increases with every new product that is connected. This means a risk of unauthorised access to devices and data, a so-called IT security risk or cyber security risk. What does this mean for a security camera that is connected to the network? In contrast to other network-connected devices such as laptop computers or mobile phones, the IP-based security camera is not exposed to the normal threat of the user visiting potentially harmful websites, opening harmful e-mail attachments or installing untrustworthy programs. But a camera is a network device with an interface and, like other physical online security products, can therefore pose a threat. All of this makes you think about how a company or an organisation could and should start to plan its physical security systems from an IT security perspective.

The most important aspect to consider is that IT security is a process, not a product. Threats must be handled at a system level, and the responsibility for securing the network with its online devices and services lies with the whole chain, from suppliers to installation engineers, administrators and system users. A user must feel secure with his/her security solution and this means that suppliers and manufacturers must also have expertise and communication strategies for IT security. Unfortunately this is not always the case. At a basic level, IT security is about risk management, and it is impossible to eliminate all risks. It can be expensive to protect yourself against absolutely everything so it is advisable to start by identifying what is most important to you and your organisation. Identify your critical assets and protect them thoroughly. Estimate the acceptable level of risk for your company. Also consider how you can mitigate the effects of certain risks and transfer other risks via different types of insurance. Physical security and IT security – is there really any difference? Who guards the security guard? Who secure the security system? It seems like Catch-22, but the idea of safeguarding a security system still looks like a very good idea. When it comes to IP-based security cameras you may wonder what we should worry about the most - their physical security or their cyber vulnerabilities? And in the 21st century, when IoT is growing exponentially, does it really make such a big difference?

The basic strategy is essentially the same. Regardless of whether you are responsible for the organisation’s physical security or its IT security, you still need to apply the same principles: > Identify your assets and resources and classify them - what should I protect? > Identify the most likely threats - who would and why would someone want to intrude? > Identify vulnerability - how could someone intrude? > Identify the anticipated cost of an attack - how much could it cost us if someone intruded? Identify your assets and resources When it comes to security cameras on your network, apart from the physical camera, the most important assets are the video stream and the video material that is stored locally in the camera or on an external server. This video is, in most cases, very valuable to your company but of little use to anybody else. However, you should carefully consider why an intruder might be interested in access to your video material.


Identify the most likely threats There are several potential threats to your IP camera system: physical sabotage (of the cameras themselves or the location the cameras monitor); access to the video material; or using a device (camera) as a point of intrusion in order to gain access to other parts of your network. Identify vulnerability No system in the world is completely invulnerable – to be effective, devices and networks have to be exposed to the outside world. But some vulnerability can be prevented. First of all, it is the physical exposure of a camera that can make it vulnerable to sabotage. The quality of the camera is of utmost importance that’s why at Axis we do our utmost to ensure that our cameras should withstand extreme physical conditions. Secondly, it’s about things like revealing passwords and allowing access to video management systems, as well as unsatisfactory practices in the operation and maintenance of the network. Identify the anticipated cost of an attack This step is important, because if you don’t know the cost of an attack then you can’t know how much to invest to safeguard your system. If the cameras are used in an everyday environment and there is no chance of them being used as a gateway to the rest of the network, you can expect the cost of an intrusion in the camera to be quite low. But if your situation is more sensitive and an intrusion in your network could expose your company to financial losses or loss of confidence then the costs will be much higher, and you will probably want to invest more time and energy in safeguarding your security system. For more in-depth assistance with safeguarding your security system, we recommend that you download the Axis hardening guide: AXIS_Hardening_ Guide_1488265_ en_1510.pdf


Axis’ top 10 recommendations As a leading developer and supplier of security cameras and IP-based security products, our team at Axis has taken responsibility for training and supporting our customers in their efforts to safeguard their security installations. Here are our 10 recommendations: 1. Conduct a risk analysis in accordance with the above model 2. Compile all available knowledge on how you can protect your system and work closely with your dealer, installation engineer and supplier. Don’t forget that the Internet is a fantastic source of knowledge. 3. Secure your network. If the network is hacked, it increases the risk of access to sensitive information and attacks on individual servers and network devices. 4. Use strong, unique passwords and change them at regular intervals 5. Don’t rely on a network device’s “factory default setting” a. Change default passwords b. Activate and configure a device’s cybersecurity functions c. Deactivate functions that are not used 6. Use an encrypted connection when possible, even on a local network 7. To minimise vulnerability, the user should not be allowed access to a camera if not required by the design of the system. The user should only have access to video via a VMS (Video Management System) or via a media proxy. 8. Check the access log on a regular basis to detect any attempts to hack the system 9. Check your network devices on a regular basis. Activate system notification whenever possible. 10. Always upgrade to the latest firmware because the manufacturer may have closed security gaps


A golden opportunity as small businesses seek assistance to protect people, premises and assets Yasin Miah, Small Business Account Manager, discusses why advances in IP-enabled technology are opening up new possibilities for the channel. Yasin Miah: Small business security is an ongoing challenge. According to the Home Office, an average of 22% of businesses spanning sectors such as retail and construction have experienced crime such as theft in the past year. The findings are echoed by a recent Axis Communications survey of small business owners responsible for procuring surveillance equipment, demonstrating that 38% have suffered a break in or theft at their premises. It is clear these businesses are proactively seeking to improve their security practices, however, with two thirds stating that video surveillance would make their premises more secure. As a result, the need for support from the channel in helping these organisations select and maintain a solution has never been greater. Embracing IP technology to meet security challenges There is a clear desire for new video surveillance technology which demonstrates that analogue solutions are increasingly being eclipsed by their IP counterparts. Small business owners are becoming aware that video surveillance is no longer restricted to a standalone device, and increasingly forming a part of an organisation’s existing IT infrastructure. As part of the survey results, it is perhaps surprising to hear that 38% of small businesses do not have video surveillance in place, although this is balanced by the fact over a third are seeking to implement it in the next two years. Of course, a significant number of small businesses do have a solution in place, and the key issue here will be those looking to replace legacy systems, with 82% seeking to implement new technology. Network camera technology is certainly transforming security for small businesses, providing opportunities for enhanced

surveillance, ease of access, and greater peace of mind as owners come to expect the quality and functionality they experience at home with other consumer devices. The research found that drivers for purchasing a new solution include the desire for remote monitoring and a strong support service as over 50% of small businesses cited these as key. It was also apparent that a robust solution that stands the test of time is important for small businesses, as time poor owners look for something that is easily maintained. Finally, but importantly, high-quality images are cited as crucial to improve the safety of small business premises. Seeking expert guidance from the channel The appetite for new technology that plugs into a business’ wider IT network provides a growing opportunity for IT and security providers. Over 75% of small business owners cited speaking to a local IT or security provider as their preferred route to purchase. Small business owners are increasingly savvy to the availability of high-level technology but without access to dedicated support and as the technology becomes more intricate, they will increasingly require guidance from their provider. Indeed, the network camera for small business is a logical progression for companies looking to capitalise on the converging market of networked communications. This forms a natural extension to existing elements of the IT infrastructure such as telecommunications, broadband and software services which address all mainstream business technology needs.

surveillance and alarm systems is becoming apparent as small businesses seek a single point of contact for IP network connected technology. As the challenge of securing small business premises continues and advancements in technology arrive to the market, a golden opportunity is emerging. Building a competitive advantage is important and those with a strong portfolio of products and services will of course be best placed for the provision of network camera solutions. Organisations increasingly need guidance and education as to how these systems can form part of the wider IT infrastructure. Download the full Market Opportunity Report: market-report-uk

A union of historically disparate security solutions such as access control, video



The advantages of thermal cameras! By: Kristina Tullberg, Board Member at SäkerhetsBranschen Service AB Kristina Tullberg:

We asked Axis’ project manager Anders Bergmark to talk to Jonas Bergström, business development manager at Securitas, to find out a bit more about how Securitas uses thermal cameras in security installations and what advantages it sees in the technology. Here is the full interview. What installation scenarios are the thermal camera models most suited for? We primarily use thermal cameras in perimeter protection installations. An intelligent video application is integrated into the cameras and forms a virtual fence. If anybody or anything crosses this virtual line then an alarm call is sent to our security operation centre (SOC). What is the single greatest advantage of thermal cameras compared to optical cameras? The absolute greatest advantage for us is that thermal cameras result in significantly fewer false alarms. This means our operators in the security operation centre don’t need to evaluate as many incoming alarm calls and therefore become significantly more time-efficient. What is it that makes the Axis product portfolio in particular the one you prefer to work with? The quality and service life of the product, as well as the low proportion of products that are ”dead on arrival” (DOA), are of great importance to us. Axis support is also a decisive factor. It’s also basically the case that we’ve decided to standardise in order to keep our own need for support and service at a reasonable level. What have Axis thermal cameras contributed in terms of savings for Securitas with the reduced number of alarm calls? Securitas always aims to minimise the number of false alarms so that the operators can be more efficient when authentic alarm calls come in. In extreme cases, too many false alarms can affect an operator’s attention and ability to identify authentic alarm calls.


Anders Bergmark, Axis Project Manager

We estimate that the ratio of false alarms generated by intelligent video analysis in a thermal camera in relation to an optical camera is approximately 1 in 10. By keeping down the number of alarm calls per camera, each operator can handle more alarm events within a certain time frame, and this results in major savings. Do you have an example of an installation where thermal cameras have been of great benefit and resulted in different types of savings for both the end customer and yourselves? For a very large number of our customers, the implementation of thermal cameras with intelligent video analysis connected to our security operation centre (SOC) has resulted in major savings in the form of reduced vandalism, interrupted and halted burglary attempts, reduced number of emergency call-outs from security guards and reduced use of operator time.

Jonas Bergström, Securitas Business Development Manager

Why have you chosen to only use thermal cameras for perimeter monitoring? > Because the number of alarm calls generated is significantly lower than when using optical cameras. > Because thermal cameras don’t need extra lighting to be installed. > Because thermal cameras aren’t as sensitive to different weather conditions, such as snow, rain, fog, etc. > Because we can cover a larger area with a smaller number of cameras. > Because with thermal cameras we can detect movement in areas of vegetation, an environment where we would have greater difficulty in creating enough contrast in the image to generate an alarm.

At what distance from the camera can you detect people with a high degree of certainty? It all depends on the camera model used, with regard to the focal length of the lens. At up to 200 metres, it’s normally no problem to detect and generate an alarm for people or objects moving in the image. Based on your experience, are there any weather conditions that are particularly tough for thermal cameras? Dense fog, very heavy snowfall and certain reflections from puddles of water may cause problems, even for a thermal camera. However, our experience is that thermal cameras work considerably better than optical cameras in unfavourable weather conditions. Are there any other conditions that make things difficult for thermal cameras? Yes, vibration caused by an unstable mounting surface or a wind-sensitive mast is always a problem when working with alarms triggered based on intelligent video analysis. This primarily applies to long distances, because here even small vibration has a significant effect on the camera. However, Axis thermal cameras have built-in electronic image stabilisation (EIS) that helps in these conditions. You may also encounter problems even when the surroundings or background are the same temperature as an object or objects in the image, because a thermal camera cannot distinguish an object from its surroundings. Exactly as with optical cameras, the thermal camera is affected by its surrounding environment. But in general, the point is that a thermal camera is less affected by external factors than an optical camera.

About thermal cameras Axis thermal network cameras create images based on the heat that always radiates from any object, vehicle or person. A thermal camera is less sensitive to problems with light conditions, such as shadows, backlight, darkness and even camouflaged objects; and delivers images that allow operators to detect and act on suspicious activity – 24 hours a day, seven days a week. Read more:

About Securitas Securitas serves a wide range of customers in a variety of industries and customer segments. Our protective services, developed together with our customers, are designed to incorporate a high degree of technology content. While manned guarding still represents the cornerstone of Securitas, we continuously work to develop our offering. This enables us to meet customer specific demands at a competitive price. Visit the website:



Safe to consume? How technology is helping secure food and drink plants. Andy Martin, Business Development Manager Retail, discusses the contamination threats food and drink companies face and how technology can combat these. Andy Martin: Food and beverage production security has risen up the agenda for manufacturers and governments alike in recent years, as the threat of both accidental and intentional contamination of food by outside agents becomes a growing concern. The possible ramifications of contamination include bacteria such as E. coli, Salmonella and Listeria, or dangerous chemical agents, being distributed to the general public. It has been reported that over 85 per cent of countries have made progress with food security procedures, however, the San Bernardino terrorist attack in California in 2015, raises the question of whether food defence is going far enough, with one of the two attackers reported to be a food facilities inspector. It is clear that an attack against production and processing systems which provide food and water to entire populations is not only possible, but could be disastrous. Preventative measures – the key to food security The commonly accepted definition of effective ‘food security’ is when ‘all people, at all times, have physical, social, and economic access to sufficient, safe, and nutritious food that guarantees their food needs and preferences to conduct an active and healthy life.’ Accessibility to food is closely linked to food supply, and food security depends on a healthy and sustainable system which includes the production, processing, packaging and distribution of food. It is crucial businesses have a system in place that can prevent, protect and respond to alterations caused by biological, chemical, physical and radiological agents introduced intentionally or accidentally during the food production process.


Methods must be applied to prevent tampering or to help identify signs of this. As of 2002, various countries have begun to implement procedures and guidelines for food defence for all stakeholders within the food system. Common to all guidelines is the need for effective physical security to defend produce. There are several key elements to this, including the monitoring of car parks and the risk of intruders climbing over a fence to access service areas. This could be unauthorised personnel, cars or commercial and technical vehicles. It is also crucial to monitor all internal areas and the presence of unauthorised people in technical and manufacturing buildings or offices. Network camera technology – securing the perimeter Network video technology is vital in securing food and beverage companies’ perimeters. A key way to achieve this is through thermal imaging. In order to identify a potential perimeter breach as soon as possible, the threat must be identified in a timely manner, and this must be achievable around the clock. There are significant challenges, however, including the size of a facility and the variable lighting conditions, aggravated at night. Thermal imaging technology is extremely sensitive to light, therefore transmitting true colour images in low light conditions. Furthermore, noise reduction, together with the sensitivity to light, ensures excellent image quality. This makes thermal technology an ideal and crucial first line of defence for food and beverage industries. Manufacturing plants are often dangerous environments, with gases, vapours and combustible dust escaping during the production, processing and transportation

process. For this reason, explosion-proof camera technology is of vital importance to the food industry. The environment can often create a potentially explosive atmosphere with the oxygen in the air, which can be a serious danger to human lives and company assets if tampered with. There are numerous examples of how network cameras can go far beyond just surveillance in order to protect food and manufacturing plants from threats of contamination. Automatic detection features, facial recognition and people counting and / or tracking can help manufacturers increase security and improve operations, further reducing the need to resort to human intervention. The progress witnessed in network camera technology will certainly support the battle to secure food and drink plants. With high-profile security breaches abound, it is clear that organisations should be analysing the current preventative measures in place and look to the future in order to ensure food and drink plants are fully secured. This will help alleviate the threat of both accidental and intentional contamination, ensuring the public has access to safe food and organisations are shielded from the costly and reputational impact of production contamination. Find out more about how Axis can help protect industrial and manufacturing environments:


Network cameras in the UK Rail Industry: Overcoming the challenges to adoption. By Lucas Young, Business Development Manager Transportation Lucas Young:

One of the largest considerations within the UK rail industry is one of efficiency – every decision made must be based on a clear ROI with actionable results. When we consider the shift from analogue surveillance to networked solutions, many operators still judge this ‘new’ technology on the basis of its closed-circuit predecessor – discounting the numerous intelligence benefits that are now on offer. The average age of rolling stock in the UK is now at a 14-year high at 20.2 years old, with these assets built shortly before the invention of the first network security camera. It stands to reason that during the creation of safety procedures and policies, operators simply did not foresee cameras becoming such an essential tool. According to a recent report into the state of public transport, 30.4 percent of organisations revealed other priorities were a barrier to upgrading their surveillance network.

Operators simply did not foresee cameras becoming such an essential tool. 20.3 percent cited difficulty in securing funding, and 17.4 percent noted no clear business case, as they had seen no significant ROI. Notably, of those highlighting ROI, approximately three-quarters still use analogue systems. There is a clear education gap within transport when it comes to understanding the value of network video. The majority of carriages operate either through uploading security footage once it reaches a depot, or through staff manually downloading the footage once every

few days. Some operators only ever download the footage if an incident has been reported, meaning numerous issues often go unnoticed. This is why footage took so long to come to light in the ‘Traingate’ incident involving Jeremy Corbyn and Virgin. The technology currently exists, however, to take the hard work aspect out of surveillance solutions. Education: a significant barrier to further adoption Instead of an incident being reported and an employee trawling through hours of footage, newer cameras have analytic functions that come into play. This means that instead of just operating at a surveillance level, these cameras can trigger alerts for any important event, such as tools left in the tracks, bridge strikes, graffiti or drunken behaviour. The issue, however, comes from educating the rail industry on the progression of these analogue solutions to networked systems which can save time and money, increasing the overall safety and security of those travelling or working within a network. One of the largest issues with implementing these new systems, as well as fully realising the benefits that are on offer, is one of infrastructure, with existing communications networks in the UK presenting a significant obstacle. We are some way behind some of our continental neighbours with regards to WiFi technology, broadband, 4G and other networks. With the number of signal dead zones in the UK, we must increase the connectivity across the UK’s entire network to make use of a fully realised cloud solution within rail, allowing train operators to

react to real-time alerts and prevent any issues that may arise. Increasing capabilities through technological innovation There is a significant disconnect between the technology on offer, its availability and the benefits it can provide. Rail operators are gradually shifting towards IP systems, although these solutions are broadly a work in progress for a large number of train operators still using analogue or hybrid systems. Education is still a strong aspect in the uptake of networked security cameras. As an industry, we must do more to fully inform the rail industry of the new solutions available and but also the crossfunctional benefits they provide – ranging from security to predictive maintenance and analytics. To fully realise the future of networked cameras within rail, we must first focus on improving the connectivity of the UK as a whole. Once this has been achieved, there is an opportunity to standardise systems and ensure transport hubs across the UK are benefitting from the latest networked technology. With a commitment from security and transportation industry professionals alike, there is a real opportunity to shift away from legacy systems, supporting a reduction in crime, an increase in operational efficiency and a better ROI.



Edge-based analytics deliver reduced energy consumption and more efficient use of office space. Network cameras and intelligent analytics software enables presence-based lighting, ventilation and heating control as well as more efficient use of office space. Energy consumption may be reduced by up to 18 percent. “The intelligent solution featuring TrueView People Counter software and network cameras can very effectively contribute to more sustainable and climate-smart buildings, where we can save money and reduce environmental impacts,” says Ken Dooley, PhD student at Aalto University in Helsinki, Finland. Optimization and improving space efficiency Aalto University conducted a study aimed at investigating how a company could optimize energy consumption and use office space more efficiently. For example, lights should only be turned on when people are on the premises and only in the places they are in. Desks should be used more efficiently by getting employees to share desk space, since they are not all on the premises at the same time. Aalto University wanted to obtain factual and accurate information about how and when people spend time on the company’s premises. “Energy consumption is usually calculated in terms of kWh per square meter where consumption is divided by area so that different sized buildings can be compared. In rare cases it can be measured in kWh per person, based on the number of desks in the building or the number of people that the building was designed for,” says Dooley. “The fact that the length and time of the working day differs for different people was not taken into consideration. Energy is consumed in the unutilized area, even though it is empty. The premises are heated up, cooled down, ventilated and illuminated all year round based on assumptions.”


Previously the building managers of the studied building tried to manually calculate and estimate when people arrived at and exited from buildings, but individual patterns of movement are impossible to anticipate and predict. Today the building managers can obtain real time knowledge about the presence of people and how the premises are used. “Now we no longer need to guess,” says Dooley. “The cameras are replacing guesswork and assumptions with facts and accurate information.” Innovative and user friendly solution Aalto University chose AXIS M3006-V Network Camera along with TrueView People Counter software. The cameras are mounted on the ceiling and provide coverage of areas around entrances and also provide a good overview of the premises and of all the people who are there. AXIS M3006 provides a wide-angle view, supports HDTV, is quick and easy to install and manage, has digital pan/tilt/zoom functionality and motion detection. The cameras are very robust, durable and can detect camera tampering attempts like blocking or spray-painting. No video is stored − counting and analysis occurs in real time. “We are very happy that Aalto University has chosen Axis network cameras and TrueView People Counter software to make buildings greener,” says Anna Arwidi, Vice President Sales & Marketing, Cognimatics, an Axis company.

“Benefits include lower costs and reduced environmental impacts. Heating and ventilation systems can now be set with precision. This means that nobody is left sitting and feeling cold and the lights are not turned off when people still remain in the building.” “We are very positive about the fact that our smart solutions can contribute to more sustainable buildings,” says Jimmy Ek, ‎Nordic Sales Manager at Axis Communications. More climate-smart buildings The preliminary results from the study show an energy consumption saving of 15-18 percent, if the intelligent solution had been connected to all energy-consuming systems in the entire building. More efficient utilization of office space means that you can save a lot of desk space. The analyzed company could reduce its office space by a third. “We are very satisfied with the results,” says Dooley. “Far too much energy is consumed unnecessarily when people are not on the premises, such as during weekends and outside regular business hours.” Aalto University conducted the study during May 2016. Now the University plans to expand the study to cover larger areas of the company’s building and more cameras.


What is AXIS Camera Application Platform? AXIS Camera Application Platform (ACAP) is an open application platform that enables members of Axis Application Development Partner (ADP) Program to develop applications that can be downloaded and installed on Axis network cameras and video encoders. ACAP makes it possible to develop applications for a wide range of scenarios: > > > “These types of solutions for people and customer counting have been around for a long time,” says Arwidi. “We have been very successful in the retail sector, where customers have optimized staffing levels and opening hours based on this kind of information. We see great potential to have a similar impact in the property sector.”

Security applications that improve surveillance systems and facilitate investigation Business management applications that improve business efficiency Camera feature plug-ins that add value beyond the Axis product’s core functionality.

Application gallery: camera-applications/ application-gallery

View video: videoplayer/28885#



Innovative transport-on-demand service provider Cabfind deploys NW Systems IP access control & surveillance security system By Nick Platt Higgins, Key Account Manager Nick Platt Higgins: Wirral-based IP video specialist NW Systems has installed a fully integrated IP video and access control systems to help fast-growing transport-on-demand service provider Cabfind, secure its new headquarters in Birkenhead in Wirral. NW Systems recently installed a pure IPbased, fully integrated access control and video surveillance system to cover both the inside and outside of Cabfind’s new headquarters in Birkenhead, Wirral. The new system combines Axis IP cameras and door controllers with Imron access control software and Milestone front-end video management software (VMS), to ensure entries via all key doors are covered and video recordings collected for viewing on authorised desktops and smart devices. NW Systems met Cabfind’s demand for HD quality surveillance through deployment of some of the latest Axis network cameras designed for high performance even in low light conditions, thereby delivering high quality images around the clock. NW Systems went further to install open platform AXIS A1001 Network Door Controllers at key entrances together with AXIS A4010-E smart card readers, located on the building’s door frames. The Axis door control hardware units were linked to Imron’s IS2000 open architected access control software platform, holding records of Cabfind’s identity card holders which are checked at point of access, around the clock. NW Systems was able to configure the system in such a way that the Imron access control platform was fully integrated with Milestone Systems’ Access Control Module, itself an extension to Milestone XProtect® Express video management


software (VMS) which manages the display of live and recorded video alongside door entry and exit events. This integration enables Milestone XProtect® Smart Client users to view IS2000-generated access control and alarm transactions alongside timesynchronised video recordings, on authorised Cabfind desktop PCs and smart mobile devices. The new system not only offers superior security but also delivers operational efficiencies by automating many of the tasks that previously would have consumed the time of Cabfind’s IT, HR and security teams. Michael Luddington, CFO,, said: “As well as delivering a highly streamlined access control and surveillance system in our headquarters today, NW Systems has developed a fully networked system which is capable of being expanded as we strive for further efficiencies. For example, we may extend the use of the door control system, enabling it to double as a Time & Attendance system to help us better manage our people going forward.” Frank Crouwel, Managing Director at NW Systems, summarised: “I’m very proud that our IP video expertise has now extended into delivering one of the UK’s first fully integrated access control and IP video management systems – all on a budget that shows us that many more companies could benefit from integrating previously separate access control and CCTV systems.”

About NW Systems Group NW Systems Group is an IP video and security solutions provider. NW Systems is the group’s installation and systems integration arm with a strong presence in the manufacturing, industrial and logistics sectors as well as in education, retail and leisure. Streamdays is a global live streaming webcam hosting service designed for the tourism and hospitality sectors. RemoteManager is a web-based camera system designed specifically for construction and development projects, facilitating easier project management and improved online marketing. NetworkWebcams is the group’s highly successful supply-only division, offering a wide range of IP cameras, video management software and accessories. NetworkWebcams is now the leading online supplier of IP video products in the UK and exports to all other parts of the EMEA. Read more about NW Systems


Integrated control within reach smart, simple & straightforward surveillance of your workspace

All-in-one package ___ Intuitive software platform ___ Axis product integration



Axis cameras facilitate faster and better healthcare IP cameras and wireless communication installed in Danish ambulances.

Region Nordjylland in northern Denmark is responsible for the healthcare of approximately 600 000 inhabitants. The region has several general hospitals and some hospitals offering specialist care. Distances to hospital can be long by Danish standards. Sometimes patients are taken to a specialist hospital when they could have been treated by their local hospital, and sometimes they go to hospital unnecessarily. Region Nordjylland wanted to improve patient care and patient safety. The sick and injured should get the necessary care more quickly, while the amount of unnecessary hospital visits should be reduced. Region Nordjylland wanted to install mobile video streaming between ambulances and hospitals in the region. Initially, the video streaming solution would primarily be used for ambulances carrying children and stroke patients. It may be difficult to assess whether a stroke is serious, so if a stroke is suspected then it is vitally important to get medical care in time. The time factor is critical.

The video streaming solution is designed for ambulances on the outskirts of cities, where the distance to hospital is greater.


A mobile video streaming solution involves major technological challenges. These include a sufficiently fast connection to provide high frame rate and image quality. Doctors and other healthcare staff must be able to remotely make a correct assessment of the state of health of patients in the ambulance, make decisions on which hospital and what type of treatment the patient needs as well as what should be prepared for the arrival of the ambulance. There must not be any malfunctions, and it must be possible to transfer the images simply and quickly via 3G or 4G, without interruption. The network cameras should have low weight, since they were fitted in the ceiling inside the ambulances. They should be easy to install, program, operate and maintain. In addition, the cameras should be able to zoom into different parts of a patient’s body to allow close-up images when required. The network cameras should also allow easy integration into existing IT systems.

One of the challenges was also getting doctors and nurses to use the solution since it involves a new way of working. “This is a new type of solution and a new way of working. We are at the cutting edge of the technological development, but it takes time to change human behaviour”, says Søren Aagaard Christiansen, Senior Consultant, Region Nordjylland. Safe and reliable solution Radiocom, a supplier of radio communication equipment for wireless communication, installed AXIS M5014 PTZ network cameras in the ceilings of eleven ambulances. The network cameras have HDTV quality, low weight and discreet design, and are simple to install and maintain. “Axis network cameras are of high quality and are easy to use”, says Mikael Hansen, Managing Director at Radiocom.

The cameras are small - are the same size as the palm of a hand - reliable and robust. They can reproduce fine detail in images, even during bumpy ambulance journeys caused by potholes in the road, for example, and provide recordings at high frame rate. There are clearly visible buttons so patients can see whether a camera is switched on or off. Doctors and other healthcare staff can remotely view a full body image of patients and zoom in to individual parts of the body. They have a simple and convenient single sign-on solution and can look at images from the various ambulance cameras on their hospital intranet.

“It has worked well and is a very good solution. We see great opportunities in video streaming for ambulances and hospitals”, says Søren Aagaard Christiansen. Doctors and other healthcare staff have been given new opportunities to make remote medical assessments of patients while they are in the ambulance. Doctors can help ambulance personnel with advice, so that they can start treatment of the patient in advance, prior to arriving at hospital, make decisions on whether a certain type of specialist care is required and which hospital has the best resources for admitting the patient, for faster and better healthcare.

The mobile video streaming solution is secure and reliable, and while in operation can easily change between different types of network to ensure optimum bandwidth.

It can be of vital importance for stroke patients to get the right care in time. Sometimes the case can be resolved straightaway in the ambulance and the patient can go home.

The right care at the right time Region Nordjylland has been supplied with a reliable IP-based video communication system that increases the quality of healthcare and safety for the patients.

The video streaming solution results in time savings for patients and Region Nordjylland, as well as cost savings and a reduced number of unnecessary hospital visits.

For major accidents, patients can be taken to different hospitals in a structured way, adapted according to an individual’s injuries and according to which hospitals have the best resources for admitting the injured. “Video streaming in ambulances is really good from a patient perspective. It’s the future - where the doctor can watch over a patient in the ambulance”, says Søren Aagaard Christiansen. Mikael Hansen at Radiocom thinks that more ambulances will be installed with network cameras in the future, as well as in other types of emergency vehicle, which will contribute to a safer and smarter world.

“The cameras can save lives,” says Mikael Hansen.



Face recognition and people counting boost customer service and profitability More effective marketing, tailored campaigns and optimized staff levels are among the benefits gained by the Rajalla På Gränsen shopping centre and retailers. Rajalla På Gränsen is one of the largest shopping centres in Northern Finland. Located in the city of Tornio in Lapland, it is near the Swedish border. The shopping centre boasts more than 40 stores from home decoration and fashion to sports and leisure and offers a variety of other services, such as cafés, restaurants and a cinema. Footfall at the shopping centre reaches several million each year. Rajalla På Gränsen wanted to acquire accurate statistical and demographic data about the gender, age and facial expressions of visitors to further improve customer service and shopping experience. Stores, cafés and restaurants wanted to optimize their staff planning according to peak visitor times. They also wanted to create more tailored advertising campaigns for target groups and provide special offers to visitors based on their age and gender. The solution had to be easy to use, manage and maintain remotely. The previous system used by Rajalla På Gränsen only calculated visitor numbers and wasn’t very reliable. One person who had large shopping bags or a shopping cart was sometimes counted as several people. Or, if several people used an entrance at the same time, they were sometimes counted as just one person. Reliable solution The solution installed by Axis partner Valfi consists of eight AXIS M3006-V network cameras and Cognimatics’ TrueView People Counter software to count everyone who uses the entrances to the shopping centre. The wide-angle view of AXIS M3006-V provides a good view of the shopping centre premises. The network camera has a vandal-resistant design, it supports HDTV and is easy to install, manage and maintain. AXIS M1125 Network Cameras were installed on the interior walls, with Valfi’s


face recognition software to identify visitors’ gender, age and facial expressions. The AXIS M1125 cameras were mounted at the height of 160 cm to allow for easy zooming and image capture of visitors of all sizes. The cameras support HDTV and Wide Dynamic Range, which captures sharp images even from scenes with strong variations in light. “We chose Axis network cameras, because of their high image quality, robust and reliable design and easy installation and integration to existing security and IT systems. Axis also has excellent customer support,” says Valtteri Kujala, Managing Director, Valfi. The statistics and analysis solution is entirely cloud-based. Rajalla På Gränsen can access data and images in real time for analysis, but they are not stored. Tailored campaigns and safer shopping Rajalla På Gränsen now has a reliable solution that provides accurate statistics about footfall and demographics. “We are very satisfied. We have gained new opportunities for creating more effective

advertising campaigns that better reach our target groups and can provide more tailored offers, while retailers can better optimize their staffing according to footfall,” says Jukka Korpimäki, Shopping Centre Director, Rajalla På Gränsen. Valtteri Kujala estimates that a store using this kind of solution could boost its profitability by as much as 20 to 30 per cent.

With the solution, retailers can also analyse their conversion rate, which measures the share of visitors who make a purchase, which also helps improve profitability. Rajalla På Gränsen is the first shopping centre in Finland to implement a solution that combines facial recognition with people counting. Several other shopping centres have signalled their interest in this unique solution.

COMMENTARY ON ANALYTICS by Andy Martin, Business Development Manager, Retail

What is Axis working on currently with regards to predictive analytics – the use of big data to improve business intelligence? Dwell time analysis, customer flow and merchandising effectiveness are all analytic elements supported by modern network surveillance cameras, allowing businesses to make more informed decisions on marketing and product placement within stores. This is a technology and process that already exists in e-commerce – the challenge retailers face is translating that level of analytic capacity to a traditional brick and mortar store. As an industry, we have been looking at customer behaviour with surveillance technology for a number of years, however, traditionally we’ve only focussed on bad behaviour. Now we’re taking a more granular approach that looks specifically at business intelligence within different environments. The cameras now look at how people move around the store, including what products or displays customers stop by and how long they ‘dwell’. This gives retailers a picture of what their store entrance needs to look like, and how they can achieve the best customer flow around their store. The information is gained through a form of facial recognition. This is highly accurate, although also depends on camera placement and utilisation to offer valuable insights.

This allows retailers to access details on the effectiveness of marketing campaigns, product placement and advertising, meaning these organisations can effectively adjust their operations for maximum profit and customer experience. Before this technology was available, shops used to use mystery shoppers to achieve an early form of business intelligence. They would literally send in shoppers over a time period, monitor the directions they took and what they looked at, and make important decisions based on that limited sample size. It was a very manual, very time consuming process. As an example, Axis worked with a high-street fashion retailer who implemented business analytics in their best performing menswear store. They were expecting to find useful data through analytics which could be utilised in other menswear stores to increase sales. What they actually discovered was over 40 per cent of their target-aged men didn’t visit menswear in the first place. In fact, although the performance in menswear was extremely good, it was not attributed to their target market. They were in fact missing huge opportunities.


Store performance analysis

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Peo Co ple un tin g

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What is your store showing you? Gain valuable customer insight. In a world of smart phones, TVs, watches, and so on, why not work more efficiently, gain more insight, and improve the customer experience with innovations that create the “Smart Store” of the future? With Axis surveillance technologies in place, just add-on the right analytics to take your store from good to great. Let video surveillance and access control solutions monitor your store layout, shelf inventory and queues as well as teach you about your customer and employee behavior. Embrace your store’s IQ. See what it’s showing you. 24


Winner of the Security Fire and Excellence Awards 2016 We’re delighted to announce that our innovative AXIS Q3709-PVE network camera won CCTV Camera Equipment of the Year at the Security Fire and Excellence Awards 2016 in the UK. The camera is distinctive in its use of a single point of surveillance designed to perform the functions of many. A huge thank you to all those involved. Read more about AXIS Q3709-PVE:

MTS Security scoops top award for ‘Innovation in Security’ at the 2016 ISIA Awards MTS Security has claimed the top award for ‘Innovation in Security’ at this year’s ISIA Awards, hosted by Ireland’s premier security body. The award, sponsored by Axis Communications, was secured by MTS Security for the innovative approach taken in collaboration with Topaz Energy, where the organisation successfully collaborated on numerous Security Solution Technologies to assist in measured improvements in the areas of Health & Safety, Loss Prevention and Personnel & Asset Protection. Axis is dedicated to sponsoring industry-leading accolades such as those awarded by the ISIA as it looks to support innovation from rising players in the security field. More recently, working with Topaz Energy, MTS Security has successfully deployed multiple technological solutions focusing on retail intelligence algorithms embedded in Axis camera heads. By optimising the way security technology is used, this collaboration will result in a variety of measurable improvements, assisting the retailer in further improving productivity and profitability. Looking beyond surveillance, Axis Communications seeks to support the desire for increased productivity and profitability within business, including the

use of analytics technology within retail. Ranging from footfall metrics in assessing marketing campaign effectiveness, to linking with Electronic Article Surveillance (EAS) systems to minimise shrinkage, the potential to strengthen company safety, security and profitability is considerable. Ultimately, the sponsorship of the ISIA ‘Innovation in Security’ Award category forms part of Axis’ larger objective of supporting businesses in the drive towards a smarter, safer world. Peter Dempsey, Key Account Manager for Ireland at Axis Communications says,

“Axis was delighted to sponsor the ‘Innovation in Security Award’ at the recent ISIA awards. It was fitting to sponsor this category, particularly following the recent 20th anniversary celebration of the world’s first network video camera, the AXIS 200. The work undertaken by MTS Security is well deserving of the award. Their utilisation of retail analytics with Axis technology is a cutting-edge approach – one not widely utilised today, although one we predict will gain significant momentum in the future.”


Axis Voice

News & industry insights every week 30 minutes online webinar Join the weekly AxisVoice webinars! Industry professionals present real life scenarios and insights from the world of Internet of Security Things.



Empowering people and organizations through knowledge By: Markus Lai, Sales Engineering & Training, Northern Europe Markus Lai: Keeping and expanding knowledge within your company is important on so many levels. It gives us as employees an opportunity to learn and broaden ourselves within our field, which in all honesty has grown massively the last few years. It can spark interests in new solution areas creating a road for personal development and growth. For the end-user it means they get to interact with a professional that has a passion for his or her work and has gone through practical and theoretical training in order to become a certified professional.

It’s great how raising knowledge and competency within an organisation has so many direct positive effects on the business and that it often starts with the individual. As a company with a long history of innovation, we have always shared our knowledge and ideas, but equally we have realised the importance of learning from partners and customers. I look forward to seeing engagement in 2017 taking place in the same dynamic and rewarding ways as they did in 2016, and perhaps through your requests find new ways of sharing experiences.

The end customer will benefit from the same knowledge sharing and get a system, a design or an installation that is of the highest quality. This means that from a company perspective, we get customers that are highly satisfied with the engagement as well as the endresult, and as a company, we can do more installations with higher quality in less amount of time.

To further strengthen our training programs we have entered into a partnership with a new global certification provider in order to keep our partner network skilled and certified, something that has been increasingly sought after by the end customers. So take the opportunity to be educated and maybe even certified this year. The journey starts with knowledge! Welcome to Axis Academy in 2017!

Read more about our training programs: learning Read more on how to become an Axis Certified Professional: learning/certificationprogram/

More accessible than ever. Our test distributor has over 5000 certification test centers around the world, so certification is more accessible than ever – wherever you are, there’s a center near you. From 2017, certification is valid for three years, rather than two, which means a better return on your investment. And when it is time to recertify, the entire process – from learning to testing – is available online and free of charge for partner staff.

Axis Certification Program – Master your knowledge.



Classroom trainings Through a combination of presentations and hands-on exercises, the Academy provides a variety of basic and advanced classroom trainings. Below are the courses available this spring according to the schedule. Network Video Fundamentals Network Video Fundamentals is a comprehensive course, covering the essentials of network video. Topics such as basic camera installation, image usability, bit rate optimization and video analytics are explored in theory lessons combined with hands-on labs. You will learn a wide variety of video surveillance basics, such as: > Camera technology and setup > Selecting the appropriate camera type and placement > Ways to save bandwidth and storage > Intelligent applications Who should attend? Professionals working with system integration and network video design. Designing Network Video Solutions Designing Network Video Solutions covers many important aspects of designing a network video surveillance system. Topics such as surveillance goals, camera placement, video analytics, network performance and storage solutions are discussed. All theory presented is put into practice in a comprehensive lab session. After the training you will: > Understand the cornerstones of a network video system > Understand how product selection and camera placement effect the usability of a system > Be able to make decisions on product, placement and storage solutions based on customer needs > Be able to use Axis’ system design tools to facilitate the design process Who should attend? Professionals working with network video design. We recommend all students to first attend Axis’ Network Video Fundamentals.


System Solutions System Solutions provides hands-on design and configuration experience in creating a complete security system. You’ll develop a better understanding of the solution including video management software, access management, audio and video analytics. You’ll leave the classroom confident in developing end-to-end solutions built and configured with IP based products. You will learn how to: > Create a complete video solution with a select core components such as video, audio and access control > Integrate SIP and VOIP products to further enhance the solution offering to the customer > Configure users, groups, and schedules for access control using AXIS Entry Manager Who should attend? Individuals that will sell, support, install, configure, or manage a complete video system solution.

AXIS Camera Station Axis Video Management Software is a technical course, giving you the skills you need to successfully deploy and manage AXIS Camera Station. You will learn how to: > Plan, install and use AXIS Camera Station > Set up events > Navigate between live view and play back recordings > Handle camera and parameter management Who should attend? Professionals working with system integration and network video design. It is recommended to have attended the Network Video Fundamentals classroom training. Pre-certification Have you decided to become an Axis Certified Professional? We will help you prepare for the test. You can sign up to this pre-certification course, which will prepare you for the test so that you feel comfortable with taking it.

TRAINING CALENDAR NORDICS - Upcoming classroom trainings, Spring Course



March 14-15

Lund, Sweden

System Solutions

March 23

Lund, Sweden

Network Video Fundamentals

April 5-6

Helsinki, Finland

System Solutions

April 25

Oslo, Norway

Network Video Fundamentals

May 3-4

Oslo, Norway

Network Video Fundamentals

June 13-14

Lund, Sweden

Network Video Fundamentals

Register! Our distributors also host classroom trainings. Contact your distributor for more information and available dates.

UK - Upcoming classroom trainings, Spring Course



Designing Network Video Solutions

March 16

Designing Network Video Solutions

March 21

Manchester Worsley Park Marriott Hotel Manchester Worsley Park Mariott Hotel Capability Green, Luton

Network Video Fundamentals

April 5-6

Capability Green, Luton

Designing Network Video Solutions

April 26

Capability Green, Luton

Network Video Fundamentals

May 3-4

Capability Green, Luton

Designing Network Video Solutions

May 17

Capability Green, Luton

AXIS Camera Station

May 18

Capability Green, Luton

Axis Pre-certification

May 24

Capability Green, Luton

Network Video Fundamentals

March 14-15




Axis end-to-end solution seminars The Axis end-to-end solution offers you all of the benefits you expect from Axis in terms of product quality and pre- and post-sales support. Innovation is always included with Axis and our system design tools make end-to-end solutions simple to design, install, commission and maintain. Attendees are welcome to join either of the half-day sessions or attend for the full day. Lunch will be served. Our presenter will be Peter Currie – Medium Business Key Account Manager.

Morning session Building a solution with AXIS Camera Station Time: 9 am – 12.30 pm During this hands-on morning session you will configure an AXIS Camera Station solution from an ‘out of the box’ configuration to a complete system – Including configuration and interaction of camera, IP speaker, IP door station, AXIS A1001 Network Door Controller and input/ output devices, and alarm/event cause and effect. Seats are limited in the morning session to 12 people. The afternoon session can hold 16. Venue UK office, 1 Capability Green Luton, Bedfordshire, LU1 3LU



Afternoon session Selling Axis solutions Time: 13.30 pm – 16.30 pm During this afternoon session you will be given the tools to help sell AXIS Camera Station > > >

Why adopt Axis end-to-end solutions AXIS Camera Station 5.0, a closer look Tour of the Axis Experience Centre to see the end-to-end solution in action

Event dates

March 15 May 16 July 11

Axis Communications Retail Open Day.

Date: 11 April 2017 Time: 10:30 am – 4 pm Venue: Axis Communications Regional HQ, Luton UK Axis, the global market leader in network video, would like to invite you to attend a Retail Open Day at their New Experience Centre. Please come and see how Axis can help with your retail challenges with well-proven solutions such as:

> > > > > >

Prevent losses from shoplifting, theft and cashier fraud Gain a faster return on investment thanks to reduced losses and increased efficiency Improve store layouts, staff planning and result of in-store advertising Easily integrate network video with your existing systems such as POS and EAS and access control Improve your bottom line and increase top line sales Efficient access control and visitor identification

If you would like further information or want to register, please contact: Email Michaela Baggs: or register online directly:


About Axis Communications Axis offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to customers through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets. Axis has more than 2,600 dedicated employees in more than 50 countries around the world, supported by a global network of over 90,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information about Axis, please visit our website

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Š2017 Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right to introduce modifications without notice.

Axisinnovates March 2017  
Axisinnovates March 2017  

Issue 6: The purpose of this magazine is to provide all of our partners and customers with the very latest news and views from Axis Communic...