Axis Brand Book | Sep. 2023 | Issue #1

Overview

Every page of this Brand Book is a love letter to our timeless values. As you turn these pages, let the essence of vanguard, our devotion to craftsmanship, and the warmth of collaborative communication weave a tapestry that defines our brand’s soul. Welcome to a journey where passion and purpose unite in an intricate dance, creating a story that is uniquely Axis.

the core characteristics that we seek with every task, every day

we’re not clairvoyant, but we see this in the future

the way we think and move towards our goals; what is on our mind

the objective of our work, what we want for the world around

visual images and general rules for imaging, refer to the design guidelines

paper if it doesn’t look like this, positively do not print.

adaptability reliability creativity community urgency speed

Not just words on paper; they are the driving force behind everything we do. Adaptable through the ever-changing landscape of business; reliable like bedrock in our relationships to deliver on our promises; inspired to think outside the box and find imaginative solutions. We foster collaboration, inclusivity, and a sense of belonging among our team members and stakeholders and tackle tasks with purpose and determination, making sure that we meet deadlines and exceed expectations.

To develop unique and customized projects that meet the needs of our clients in various sectors and business areas.

We strive to be a versatile and adaptable company, capable of facing any challenge.

Our goal is to be a versatile and adaptable company, capable of facing any challenge that arises.

We aim to have the ability to develop projects of any type and in any sector.

Our philosophy blends Stoic principles, a deep love for our products, and open internal communication. We value adaptability, reliability, and creativity as Stoic virtues, driving us to excel.

Community is our strength, and urgency and speed guide us to act with purpose. We believe that by aligning with these principles, we create exceptional products and a thriving internal culture that sets us apart.

05 visual elements

This section sums up which elements represent the brand and give identity to material. Please refer to the Design guidelines document for further information or, if more help needed, contact the design team.

COLOUR TYPEFACES

Maxeville

Virtual Reality

IvyPresto

Virtual Reality

Kiosk

Virtual Reality

Neue Montreal

Virtual Reality

Oldschool Grotesk

Virtual Reality

Daniel Téllez Girón Software developer

letterhead

(front)

(back)

Thank you for reading

and contiuning to make of this company a place of evolution and vanguard.

“Designers should always have the ambition to change the world for the better; it cannot happen by itself.” -Dieter Rams