Overview
Every page of this Brand Book is a love letter to our timeless values. As you turn these pages, let the essence of vanguard, our devotion to craftsmanship, and the warmth of collaborative communication weave a tapestry that defines our brand’s soul. Welcome to a journey where passion and purpose unite in an intricate dance, creating a story that is uniquely Axis.
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the core characteristics that we seek with every task, every day
we’re not clairvoyant, but we see this in the future
the way we think and move towards our goals; what is on our mind
the objective of our work, what we want for the world around
visual images and general rules for imaging, refer to the design guidelines
paper if it doesn’t look like this, positively do not print.
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Index 01 values
04 mind
03 vision
02
mission
06
05
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adaptability reliability creativity community urgency speed
Not just words on paper; they are the driving force behind everything we do. Adaptable through the ever-changing landscape of business; reliable like bedrock in our relationships to deliver on our promises; inspired to think outside the box and find imaginative solutions. We foster collaboration, inclusivity, and a sense of belonging among our team members and stakeholders and tackle tasks with purpose and determination, making sure that we meet deadlines and exceed expectations.
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To develop unique and customized projects that meet the needs of our clients in various sectors and business areas.
We strive to be a versatile and adaptable company, capable of facing any challenge.
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Our goal is to be a versatile and adaptable company, capable of facing any challenge that arises.
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We aim to have the ability to develop projects of any type and in any sector.
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Our philosophy blends Stoic principles, a deep love for our products, and open internal communication. We value adaptability, reliability, and creativity as Stoic virtues, driving us to excel.
Community is our strength, and urgency and speed guide us to act with purpose. We believe that by aligning with these principles, we create exceptional products and a thriving internal culture that sets us apart.
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05 visual elements
This section sums up which elements represent the brand and give identity to material. Please refer to the Design guidelines document for further information or, if more help needed, contact the design team.
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LOGOTYPE TAGLINE
ISOTYPE
COLOUR TYPEFACES
Maxeville
Virtual Reality
IvyPresto
Virtual Reality
Kiosk
Virtual Reality
Neue Montreal
Virtual Reality
Oldschool Grotesk
Virtual Reality
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2023,21.838287,-102.1576063 16 06 print
Daniel Téllez Girón Software developer
lanyard
lanyard
letterhead
(front)
(back)
Thank you for reading
and contiuning to make of this company a place of evolution and vanguard.
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Arqueros
fracc. Gomez Portugal C.P.20250
“Designers should always have the ambition to change the world for the better; it cannot happen by itself.” -Dieter Rams
Av.
#124-f
