AwareNow: Issue 18: The Outside Edition

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Page 111

Tanith: Not only have you created a brand that is going beyond sustainable you also donate profits from every kit to charity - tell us about your charity partner and what they are doing to bring clean and safe drinking water to people in developing countries

Tim: Charity: water ( is an amazingly forward-thinking organisation founded in 2006 by Scott Harrison an ex-night club promoter in New York, interesting guy, he’s written a book called ‘Thirst’ which I highly recommend reading. They have funded water projects in 29 countries serving water to over 12.7m people.

A big barrier to charity is transparency, actually how much of my donation ends up with the people that really need it and how much goes on the organisations running costs, expensive buildings in central London, CEO’s wages etc. With charity: water they totally got this and have split their organisation up in to two area’s; The running costs which they call ‘The Well’ which is funded by private wealthy donors and gift aid which allows 100% of public donations to go in to their field and help make a difference. They track and report every penny raised and show the projects that donors help fund with photos and GPS coordinates so you can see the positive impact you’re having.

The team are great, I’ve met them a few times, very personable, open to collaborations and very supportive of us so couldn’t ask for a better charity partner.

Tanith: The kits are undoubtedly flying out especially with festivals now happening again, but what is next for you and the team at Full Circle?

Tim: As with many businesses Covid has hit us hard, we’d only had one full season before it struck. Last year’s festival season didn’t happen and I think only a handful will happen this year so we lost a lot of momentum but we’ve made it through. The future is looking positive so for now we’re focussing on getting the core product established which is the hygiene pack for festivals and any outdoor pursuits then we’ll see what other opportunities arise. ∎

Want your own festival pack, get it here: TANITH HARDING

Director of International Development, The Legacy Project, RoundTable Global Tanith is leading change management through commitment to the RoundTable Global Three Global Goals of: Educational Reform, Environmental Rejuvenation & Empowerment for All. She delivers innovative and transformational leadership and development programmes in over 30 different countries and is also lead on the international development of philanthropic programmes and projects. This includes working with a growing team of extraordinary Global Change Ambassadors and putting together the Global Youth Awards which celebrate the amazing things our young people are doing to change the world.