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presents


What is

In search of a fresh perspective to promote Israeli quality flowers, Aviv Harmonie initiated an art student competition Out Of The Vase. Art students from different artistic disciplines were invited to participate. The students did not have previous floral design experience. Students were given a large selection of Harmonie flowers. Students competed for high cash prizes in three categories: Fresh look on classical use, Colors and Harmonie.


Assignments

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Bridal Bouquet The Next Generation Alternative for the traditional bridal bouquet. The Shoemaker Goes Barefoot At Aviv the shoemaker doesn't go barefoot. Green – Green Green is not just a color but a way of life. Develop innovative ways for the use of greens. For this assignment, only the use of greens is allowed and interpretation through them. Colors For this assignment we will draw a lottery to determine which flower/Harmonie Grower you will be working with. The goal of this assignment is to represent


the growers' niche flowers in new and unique ways. 5/12

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Aviv is More Than Just Flowers Create a presentation that emphasizes the broad range of Aviv products. The assignment will include fruit and vegetables that are also part of Aviv's wide range of products. Transparency To turn opaque materials into transparent ones and the influences that has on the assignment. Self Portrait Representative of who you are as a designer and expresses your design statement and expresses your nationality and ethnicity.You must follow your own


interpretation as a designer, opinion leader and innovation generator. 8/12

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Harmonie You must create a presentation that sends the message of the Harmonie brand. Minimalism At Its Best Create a minimalistic element that has a powerful message. For this assignment we will draw a lottery. Each participant will receive 10 branches of the flower he/she has drawn in the lottery, as well as an additional 10 branches of a flower of your choice. My Exotic Dream Vacation Create a presentation that emphasizes the dream vacation. This assignment will also


have a lottery to determine the flower that each participant will use. Here you can add other flowers and elements. 11/12

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Together To create a presentation that represents "togetherness". The purpose of this assignment is to work together with a representative of FloraHolland, the customer that you represent and a grower (assistants shall not participate in this task). 2115 Flowers in another hundred years. What will be the usage of flowers in a hundred years. What will be their role in our lives. The essence of innovation at its best.


Student Leontine Brugmans represented

Leontine Brugmans lives in Holland in the beautiful city of The Hague, She graduated this July from the Willem de Kooning Academie, Rotterdam, The Netherlands with a degree  of Fine Art.


Company FloraHolland global operation

FloraHolland is Aviv’s partner in producing the Out of the Vase event. With 4,500 members from The Netherlands and across the globe, and 4.5 billion Euros in annual turnover FloraHolland is the single most significant organization in the flower world. And the engine that is moving the flower trade globally.


Leontine Brugmans


For her Harmonie assignment Leontine created the unique Harmonie Family Tree That express the family roots of the Harmonie growers 3 generations on a family farm


For her work for Minimalism, Leontine Brugmans used Craspedia


For her work on the Shoemaker goes barefoot, Leontine created Flower Jewelry. A flower ring and a flower bracelet For this work she used Hibiscus fruit


For her dream vacation, Leontine took us to her


Snowglob dream destination using Curcuma and Kochia.


In Her work

Aviv is More, Leontine made a

unique plate of innovative combinations in flowers and fruits. She used : Scabiosa, Calla and Pon Pon Ranunculus


For her work on Transparency, Leontine created "This Is Not A Flower" – in which she approached the subject by incorporating two-way graphics into her work. For this work she used Peony


Lucas Vos, CEO of the flower auction, FloraHolland presented the students with the assignment Together, whereby the growers and buyers serve as floral assistants to the students and they work together to complete this assignment


TOGETHER


Mr. Lucas Vos joined Mr. Moshe Perez and together they awarded

the prizes to the winners.


Highlights Collection


of the competition


For the assignment Bridal Bouquet of the Future, Annika Geiger from Germany, created a wedding ring cushion designed as a clutch made of flowers using Tweedia as something blue and Paperwhite Narcissi


For the assignment: The final touch makes the difference. Xiali Ascencio from China created a beautiful bridal dress using Anemone and Green Trick


Annika Geiger from Germany used Tweedia to created Her : “Tweedia Sundial� for her work on The final touch makes all the difference assignment


Harmonie winter quality Gladioli were used in a few of the assingments


On the Minimalism assignment Xiali Ascencio from China created "Companionship" that is a symbol for timeless dedication. For this work she used “Harmonie� winter

Gladiolii collection


Lior Lifshitz from Israel used Gladioli in the Together assignment


On The final touch makes all the difference assignment Nuushi Harada from Japan created the Scabiosa Scoop Sushi “Like the fish is the heart of sushi, here the scabiosa gives flavor and color�


For her Transparency assignment Jody Lee from USA created “White light” using Gypsophila and Campanula


In his work for the Harmonie assignment Maciej Kwietnicki from Poland created an Harmony of flowers among them he used Helianthus,Wax flower, Ranunculus Pon Pon


In her work for Transparency Xiali Ascencio from China created a Transparent dress using Aspidistra elatior Milky way


For the Green-Green assignment Iulia Tulbure

from Romania used three amazing products available only from Harmonie.

Isopogon “Curly“ Grevillea baileyana Ruscus hypophyllum


On the Harmonie assignment Iulia Tulbure created a Hat and a Lampshade using among others Limonium and Lisianthus


Nuushi Harada from Japan for his work Minimalism Used Red Ranunculus on a stem of Equisetum.


For his work Bridal Bouquet of the Future, Lior Lifshitz from Israel created a picture representing different variation on the traditional “straight� marriage where partners of different variations are acceptable


Using : Ornithogalum White star and Grevillea


For his work on the Shoe maker goes barefoot, Lior Lifshitz from Israel created “Love invitation – The insect version “ Using : Gerbera, Lisianthus and Ranunculus


TOGET


THER


In her work for self Portrait, Ioana Sabrina from the UK used Phlox flower as her fragrant tea. Indeed Harmonie has a large selection of colors of this fregnent flower


For his work Bridal Bouquet of the Future, Maciej Kwietnicki from Poland created a wareable bridal bouquet Vail using Gypsophila Color Calla and Solidago


Valery Nyamwaya from Kenya created a pedant made of Aralia stems and twigs for the Minimalism assignment The pedant symbolized continuity


For her work on Harmonie, Annika Geiger from Germany used the deep colors of Lisianthus petals to create her dress


Alexandra Salamatina from Russia chose to create her Dress with an assortment of colorful flowers Trachelium Lisianthus Helianthus Anemone


Femke Haanappel From the Netherlands used mostly yellow and green to dress her model. She used in her work greens and yellows Greens: Setaria Tomer Grevillea baileyana

Yellows: Solidago Craspedia


www.floraholland.com

how inno vation is really done!

Out of the Vase 2015 FloraHolland  
Out of the Vase 2015 FloraHolland  
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