In search of a fresh perspective to promote Israeli quality flowers, Aviv Harmonie initiated an art student competition Out Of The Vase. Art students from different artistic disciplines were invited to participate. The students did not have previous floral design experience. Students were given a large selection of Harmonie flowers. Students competed for high cash prizes in three categories: Fresh look on classical use, Colors and Harmonie.
Bridal Bouquet The Next Generation Alternative for the traditional bridal bouquet. The Shoemaker Goes Barefoot At Aviv the shoemaker doesn't go barefoot. Green â€“ Green Green is not just a color but a way of life. Develop innovative ways for the use of greens. For this assignment, only the use of greens is allowed and interpretation through them. Colors For this assignment we will draw a lottery to determine which flower/Harmonie Grower you will be working with. The goal of this assignment is to represent
the growers' niche flowers in new and unique ways. 5/12
Aviv is More Than Just Flowers Create a presentation that emphasizes the broad range of Aviv products. The assignment will include fruit and vegetables that are also part of Aviv's wide range of products. Transparency To turn opaque materials into transparent ones and the influences that has on the assignment. Self Portrait Representative of who you are as a designer and expresses your design statement and expresses your nationality and ethnicity.You must follow your own
interpretation as a designer, opinion leader and innovation generator. 8/12
Harmonie You must create a presentation that sends the message of the Harmonie brand. Minimalism At Its Best Create a minimalistic element that has a powerful message. For this assignment we will draw a lottery. Each participant will receive 10 branches of the flower he/she has drawn in the lottery, as well as an additional 10 branches of a flower of your choice. My Exotic Dream Vacation Create a presentation that emphasizes the dream vacation. This assignment will also
have a lottery to determine the flower that each participant will use. Here you can add other flowers and elements. 11/12
Together To create a presentation that represents "togetherness". The purpose of this assignment is to work together with a representative of FloraHolland, the customer that you represent and a grower (assistants shall not participate in this task). 2115 Flowers in another hundred years. What will be the usage of flowers in a hundred years. What will be their role in our lives. The essence of innovation at its best.
Student Annika Geiger represented
Annika Geiger studying International Fashion Design at Fashion Design Institute in D端sseldorf, Germany She worked on various style types, but my favorite is couture design. She is mostly inspired by nature, especially flowers. Annika is representing Germany and Bloomways at the out of the Vase competition
Company Germany and Bloomways
With 17 different locations, Bloomways is one of the leading flower wholesalers in Germany. Bloomways operates as an independent company in the cut flower industry, as well as in the purchase and sale of cut flowers. Bloomways Cash & Carry markets and mobile sales routes cover the entire country and provide reliable service to the German and Austrian flower retail market around the country. Bloomways has long business relations with Aviv and buys â€œHarmonieâ€? quality specialty flowers and greens.
Anika Geiger Winner of the Harmonie runway show
For her winning work on the Harmonie assignment, Anika used the deep colors of Lishanthus petals to create her dress
For the assignment Bridal Bouquet of the Future, Annika Geiger from Germany, created a wedding ring cushion designed as a clutch made of flowers using Tweedia as something blue and Paperwhite Narcissi
Annika Geiger from Germany used Tweedia to created Her :â€œTweedia Sundialâ€? for her work on The final touch makes all the difference assignment
Put on your green glasses â€“ We have to start thinking GREEN Anikas work for Green Green Using Myrtus Aspedistra
For Minimalism, Anika created the Invitation to the runway show Using Ranunculus.
The seconed star to the right â€Ś Is Anika exotic vacation destination where she finds Ornithogalum thyrsoides Ranunculus Campanula
Anika worked together with a grower, a FloraHolland rep and a buyer from Bloomways To create the Work together, Grow together piece
Using Peony Lisuanthus
of the competition
For the assignment: The final touch makes the difference. Xiali Ascencio from China created a beautiful bridal dress using Anemone and Green Trick
Harmonie winter quality Gladioli were used in a few of the assingments
On the Minimalism assignment Xiali Ascencio from China created "Companionship" that is a symbol for timeless dedication. For this work she used â€œHarmonieâ€? winter
Lior Lifshitz from Israel used Gladioli in the Together assignment
For the self portrait category Ioana-Sabrina Stoica who is an Advertising major presented a self portrait “5 O’clock Tea Time” using Phlox flowers as a source for a fragrant flower tea ...
On The final touch makes all the difference assignment Nuushi Harada from Japan created the Scabiosa Scoop Sushi â€œLike the fish is the heart of sushi, here the scabiosa gives flavor and colorâ€?
For her Transparency assignment Jody Lee from USA created “White light” using Gypsophila and Campanula
In his work for the Harmonie assignment Maciej Kwietnicki from Poland created an Harmony of flowers among them he used Helianthus,Wax flower, Ranunculus Pon Pon
In her work for Transparency Xiali Ascencio from China created a Transparent dress using Aspidistra elatior Milky way
For the Green-Green assignment Iulia Tulbure
from Romania used three amazing products available only from Harmonie.
Isopogon â€œCurlyâ€œ Grevillea baileyana Ruscus hypophyllum
On the Harmonie assignment Iulia Tulbure created a Hat and a Lampshade using among others Limonium and Lisianthus
Nuushi Harada from Japan for his work Minimalism Used Red Ranunculus on a stem of Equisetum.
For his work Bridal Bouquet of the Future, Lior Lifshitz from Israel created a picture representing different variation on the traditional â€œstraightâ€? marriage where partners of different variations are acceptable
Using : Ornithogalum White star and Grevillea
For his work on the Shoe maker goes barefoot, Lior Lifshitz from Israel created “Love invitation – The insect version “ Using : Gerbera, Lisianthus and Ranunculus
For her work for Minimalism, Leontine Brugmans used Craspedia
For his work Bridal Bouquet of the Future, Maciej Kwietnicki from Poland created a wareable bridal bouquet Vail using Gypsophila Color Calla and Solidago
Valery Nyamwaya from Kenya created a pedant made of Aralia stems and twigs for the Minimalism assignment The pedant symbolized continuity
Alexandra Salamatina from Russia chose to create her Dress with an assortment of colorful flowers Trachelium Lisianthus Helianthus Anemone
Femke Haanappel From the Netherlands used mostly yellow and green to dress her model. She used in her work greens and yellows Greens: Setaria Tomer Grevillea baileyana
Yellows: Solidago Craspedia
how inno vation is really done!