PurelyYou Multi-Page Style Guide

Multi-Page Brand Guide

By: Avneesh Naha n0203962

PurelyYou is an inclusive skincare brand focused on providing affordable, vegan, and effective products for all skin types. With a commitment to natural ingredients and sustainable practices, PurelyYou aims to empower individuals to embrace their unique skin, offering solutions that promote healthy, glowing skin without compromising on quality or ethics. The brand strives to create a community where everyone feels confident in their skin, supporting both personal beauty and environmental well-being.

Table of Contents 1.) Brand Story 2.) Logo + Variations 3.) Colour Palette 4.) Typography 5.) Print Implementations 6.) Fair use & Guidelines

Brand Story

At PurelyYou, we believe that skincare should be as unique as the individuals who use it. Born from a passion for clean, effective, and sustainable beauty, PurelyYou was created with one mission in mind: to offer everyone — regardless of skin type, tone, or texture — access to vegan, affordable skincare that works in harmony with nature.

We understand that no two people have the same skin, which is why our products are thoughtfully formulated with gentle, plant-based ingredients to address the diverse needs of all skin types. We pride ourselves on being a brand that is inclusive, transparent, and dedicated to empowering individuals to embrace their natural beauty. Whether you’re looking to hydrate, restore, or protect your skin, PurelyYou offers simple yet powerful solutions that bring out the best in your skin — purely, naturally, and without compromise.

Our commitment to sustainability runs deep. From our eco-friendly packaging to our cruelty-free formulations, every decision we make is guided by a desire to protect both your skin and the planet.

Logo Variations

RGB

Brand Colours CYMK

#C0F0F7

#FFACEC

#808000

#F7CDD0

RGB: 192, 240, 247

RGB: 128, 128, 0

#5B3121

RGB: 91, 49, 33

RGB: 255, 172, 236

RGB: 247, 205, 208

#C0F0F7

CMYK: 22%, 3%, 0%, 3%

#808000

CMYK: 0%, 0%, 100%, 50%

#5B3121

CMYK: 0%, 46%, 64%, 64%

#FFACEC

CMYK: 0%, 32%, 8%, 0%

#F7CDDo

CMYK: 0%, 17%, 15%, 3%

Typography

Business Cards

Business Cards

Business Cards

Loyalty Cards

Loyalty Cards

Sales Tags

Signage

Signage

Packaging

Packaging

Packaging

Packaging

Fair Use & Guidelines