Main Street Flats Brand Concepts

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

MAIN ST R EET F L AT S LO GO CO N C EPT S ROUND 1

MAIN STREET FL ATS

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H EL LO OUR GOAL IS TO CONNECT YOUR BRAND WITH THE PEOPLE WHO MATTER MOST BY USING MESSAGING AND CREATIVE THAT WILL RESONATE WITH THEM.

NIGHT LIFE

ALPINE LAKES

S H O P S AT T H E B R AV E R N

BELLEVUE SQUARE

DOWNTOWN PARK

MOHAI

WEEKEND ESCAPES

LUMEN FIELD

DOWNTOWN

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

MAIN STREET FL ATS

AREA — BELLEVUE, WASHINGTON

M A I N S T R E E T F L AT S L OG O CO N C E P T S

MAIN STREET FL ATS

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PROPERTY — 10575 MAIN ST, BELLEVUE, WASHINGTON 98004

TARGET AUDIENCE

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Metro Renters

Affluent & Focused

Urban Chic

These renters are highly connected, using the

The Affluent and Focused renter is aiming

The Urban Chic renter will live an exclusive

internet for entertainment and making envi-

for a balanced lifestyle. They are highly

and sophisticated lifestyle. They will be

ronmentally friendly purchases. Main Street

educated and successful in their careers,

mostly couples in their early forties. This

Flats’ pre-wired for technology amenity will

some being in consulting roles or operate

sophisticated

appeal to them. Once they move in, they will

their own businesses. These renters will

the condominium level of finishes and

need no disruption in internet connection.

frequently visit upscale day spas and salons,

amenities. They seek to have luxury living,

Long hours online are balanced with time at

filling their weekends with charity dinners,

appreciating imported wines and organic

the gym and embracing their inner “foodie”

shopping, and music concerts. The Affluent

foods. The Urban Chic renter is in pursuit of

at Bellevue’s trendiest food destinations.

and Focused cohort will look to have their

a community that suits their lifestyle. They

They

Flats’

calendars consumed with a variety of interests

will embrace the Bellevue city life by visiting

24-hour fitness studio and the cybercafé

including fine arts, fitness regime, networking

museums, art galleries and theaters for a

bar. Music and art are the major sources of

events, and more. These renters are open to

night out.

entertainment for this group. They are well

purchasing a house if the right home becomes

educated and striving to get ahead and to

available.

will

appreciate

Main

Street

improve themselves, often changing jobs as they climb the ladder within their industry.

renter

will

be

drawn

to

BRAND PERSONALITY

M A I N S T R E E T F L AT S L OG O CO N C E P T S STUDIO5

URBAN CHIC • ACTIVE • CONNECTED • TECHY • PROFESSIONAL TRENDY • CAREER FOCUS • DOWNTOWN • SOCIAL SOPHISTICATED • LUXURY • ACCESS • NETWORKING

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LO GO O P TIO NS

CONCEPT 1

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CONCEPT 2

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CONCEPT 3

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CONCEPT 4

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CONCEPT 5

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CONCEPT 6

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OVERVIEW

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

CONCEPT 001

A N UPSC A L E L I N E D C USTOM LOG OM A R K R E PR ES EN TS LU X U RY A N D H IG H S TA N DA R D S O F LIV IN G M OOD: MODE R N + SOPH I STICATED + LU X + TO P N OTCH COLOR : A C L A SSY LUX URY LO O K IN B L ACK A N D G O LD

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

A P P L I CAT I O N

R E S TO R AT I O N H A R DWA R E

M A I N S T R E E T F L AT S L OG O CO N C E P T S

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INTERIOR INSPO

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

CONCEPT 002

THE CUSTOM CLASSIC SANS SERIF FONT WITH ITS UNIQUE FLATTENED CHARACTERS AND CIRCLES REPRESENTS NETWORKING AND CONNECTION MOOD: CONNECTED + MODERN + MOVEMENT + CLASSIC COLOR: SHADES OF BLUES MAKE THE PERFECT WELCOMING STATEMENT

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

A P P L I CAT I O N

M A I N S T R E E T F L AT S L OG O CO N C E P T S

| R E S TO R AT I O N H A R DWA R E M O D E R N

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INTERIOR INSPO

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

CONCEPT 003

BINARY DOT WEB LOGO THAT FORMS THE LETTER M IN A MODERN AND FUTURISTIC WAY MOOD: TECHY + INNOVATIVE + ADVANCED + FRESH COLOR: VIBRANT SHADES OF GREEN CONTRAST WITH SILVER FOR A SOPHISTICATED LOOK

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

A P P L I CAT I O N

ROOM AND BOARD

M A I N S T R E E T F L AT S L OG O CO N C E P T S

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INTERIOR INSPO

CONCEPT 004

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

CONCEPT 004

A CUSTOM LINEAR CREATIVE MONOCHROME MONOGRAM THAT IS ARTISTIC AND MODERN MOOD: BOLD + CONTRASTED + MODERN + PLAYFUL + CLASSY COLOR: A MEMORABLE VIBE IN BLACK AND WHITE

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

A P P L I CAT I O N

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

INTERIOR INSPO | CB2

CONCEPT 004

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

CONCEPT 004

LOGOMARK THAT MAKES THE LETTERS “M” AND “S” FOR A TECH-SAVVY LOOK MOOD: FUTURISTIC + TECH SAVYY + CONNECTED + TRENDY COLOR: COMBINING NAVY BLUE AND CORAL CREATES AN EYE-CATCHING CONTRAST FOR A CASUAL VIBE

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

A P P L I CAT I O N

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

I N T E R I O R I N S P O | C R AT E & B A R R E L

CONCEPT 006

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

CONCEPT 004

A LOGOMARK AND TYPEFACE THAT TAKES INSPIRATION FROM THE MOST PRESTIGIOUS SCHOOLS MOOD: COLLEGIATE + TRENDY + REFINED + MODERN COLOR: EARTHY SHADES OF BLUE AND GREEN CREATE A PERFECT COMBO

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

A P P L I CAT I O N

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

INTERIOR INSPO | SCHOOLHOUSE

MAIN STREET FL ATS

SIX

M A I N S T R E E T F L AT S L OG O CO N C E P T S

THREE

FIVE

FOUR

TWO

ONE

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LET’S GIVE THIS PLACE A NEW LOGO

NEXT STEPS...

RECEIVE LOGO AND COLOR APPROVAL

CREATE BRAND STYLE GUIDE

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M A I N S T R E E T F L AT S L OG O CO N C E P T S

HIGH F I V E!