ExecutiveLetter
TotheCalidaTeam,
WearepleasedtopresentAvenue5Residential’scomprehensiveproposalfor Cadence51.Weappreciatethetrustyouhavealreadyplacedinusasyour managementpartneratElyonFremont,andwelookforwardtobuildingonthat successfulrelationship.
Asadedicatedthird-partymanagementfirm,Avenue5offersanunbiased, partnership-firstapproachwithnocompetingownershipinterests.Withmorethan 700propertiesandover143,000unitsundermanagementincludingagrowing portfolioofSFRcommunitieswecombinenationalscalewithlocalizedmarket insight,customizedmarketingstrategies,andaresident-firstmindset.Ourproposal outlinesstrategiestomaximizeperformancethroughtargetedleasing,streamlined operations,andcuratedresidentengagementprogramsthatdriveoccupancy, optimizerents,andbuildlong-termresidentloyalty.
Weareexcitedabouttheopportunitytocollaboratewithyouagainandare confidentinourabilitytodelivermeasurableresults Welookforwardtodiscussing ourproposalingreaterdetailandexploringhowAvenue5canhelprealizethefull potentialofyourasset.
Sincerely,
Lesa,Kohl,Stephanie,DanielleandPete
LesaLaRocca DivisionPresident
KohlEisenhour ExecutiveVice President, Operations
Stephanie Baird
StephanieBaird SeniorVice President, Operations
AssociateVice President, Operations
PeteCowan VicePresident, ClientStrategy Group
Contents
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Section01
AboutAvenue5
OurPhilosophyandCulture
OurPortfolio
AreasServed
OurAwards
OurClientBase
ExecutiveLeadership
LasVegasOrganizationChart
LasVegasPresence
LocalLeadershipBios
ProposedRegionalManager
Lease-UpStaffing&StabilizedStaffing
Section02
PropertyAssessment
SWOT
KeyCompetitors
MarketSurvey
OpeningRents
CompetitorConcessions
Absorption
Lease-UpandStabilizedBudgets
OtherIncomeandFees
Section03
PropertyTransitionPlan
TransitionPlan
Section04
MarketingStrategy
TargetDemographics
MarketingStrategy
Section05
OperationsandIntegrationsExpertise LiveontheAvenue
BTRSpotlight
HumanResourcesExpertise
CareerDevelopmentExpertise DedicatedIntegrationsExpertise TechnologyandManagementSystems Expertise
MaintenanceandConstruction
ManagementExpertise
ComprehensivePreventiveMaintenance
Section06 FeeProposal ProposedManagementFee
BringingMore toLife
AtAvenue5,wesetanewstandardforwhat multifamilypropertymanagementcanachieve. Withacultureofvibrantengagementand industryexpertise,we’renotjustmanaging properties,we’reelevatingperformance.Our high-touchapproachdrivesrapidtime-to-value forownershipgroupswithprovenstrategiesthat workacrossallmarketsandpropertytypes.
Ourapproachisgroundedinfivecorebeliefs:
PRIORITIZINGPEOPLEAND PARTNERSHIPSFIRST
EMPOWERINGOURASSOCIATES
FOCUSINGONSOLUTIONS
CHAMPIONINGIDEASTHAT ACCELERATESUCCESS
DELIVERINGPROOFOVERPROMISES
Webringahands-on,high-performance mindsettoeveryclientweserveandproperty wemanage.AtAvenue5,wedon’tjustmeet expectations;weexceedthem,breathingnew lifeintounderperformingassetsanddriving meaningfulresults.
MoreNationalReach.
MoreinMarketTalent andResources.
Avenue5managesadiverseportfolioofmorethan740multifamilyproperties comprisingof143,000unitsacross22statesandWashington,D.C.Ourreachreflects asteadfastfocusondeliveringexceptionalpropertymanagementservicesona nationalscale,enhancedbylocalexpertise.
Asthe#8-rankedmanageronNMCH’sTop50Managerslist,Avenue5has consistentlyexceededpropertyperformancemetricsthroughourdynamic approachtooperationsandextensivemarketexpertise.Fromstabilized communitiestonewdevelopmentsandlease-ups,wetailorsolutionsthatdrive measurablesuccessformultifamilyowners.
Sincelaunchingin2015witha6,500-unitportfolio,Avenue5hasorganicallygrown intoatrustedpartnerformultifamilyandBTRownersnationwide.Ourcommitment tofosteringaforward-thinkingculture,investinginadvancedtechnology,and prioritizingoperationalexcellencesetsusapartintheindustry.
MoreReach
Avenue5isavibrant,full-servicenationalmultifamilyandBTRproperty managementservicesfirm.OurcompanyisheadquarteredinSeattle,Washington, withregionalofficesinDallas,Denver,OrangeCounty,Phoenix,Portland,SaltLake City,Spokane,andgreaterWashington,DC Avenue5haslocalexpertsbasedinkey marketsthroughouttheUnitedStates,includingNorthernCalifornia,LosAngeles, SanDiego,Reno,LasVegas,ColoradoSprings,Austin,SanAntonio,Houston,Atlanta, Baltimore,Philadelphia,Nashville,Charlotte,andTampa.Weemployover3,700 associatesnationwide.
MoreRecognition
Avenue5isproudtoberecognizedasanexemplary employerbyorganizationswithinandbeyondthe multifamilyindustry.Thisrecognitionreflectsour cultureofperformanceandserviceexcellence.
Wearecommittedtoleveragingourexpertise tobuildtrustandvalueforclientsincluding:
Institutionalclients
Familyoffices
Localandregionalinvestors
ExecutiveLeadership
TheAvenue5executiveteamisagroupofhighlyexperiencedprofessionalswith ahands-onapproachtomanagingproperties,atrackrecordofsuccess,anda commitmenttosafeguardingclients’investments.Weprioritizesolutions,hold ourselvestohighstandards,andhaveequallyhighexpectationsforourassociates.
WaltSmith ChiefExecutiveOfficer
KateSibbern ChiefMarketing Officer
JeffKrohn ExecutiveVicePresident ClientStrategy
CatherineJacobson ExecutiveVicePresident, PropertyMarketing
SteveDavis ChiefOperations Officer
LaurieBrashear ChiefHuman ResourcesOfficer
LynnOwen ExecutiveVicePresident ClientStrategy
KohlEisenhour ExecutiveVicePresident, Operations
MarkStringer ExecutiveVicePresident AncillaryServices
PålOttesen ChiefFinancial Officer
MelBarks ChiefPerformance Officer
LisaEllis DivisionPresident WestCoast
RobinHanson ExecutiveVicePresident Operations
TimSkluzacek ExecutiveVicePresident, AccountingandFinance
MarysusanWanich ChiefAdministrative Officer
RichardLondon ChiefLegal Officer
LesaLaRocca DivisionPresident Southwest Southeast andCentral
StephaniPark ExecutiveVicePresident, Operations
LasVegasOrgChart
MariaColl ExecutiveAssistant
CathyDallas Administrative Assistance
LesaLaRocca DivisionPresident
KohlEisenhour ExecutiveVice President
StephanieBaird SeniorVicePresident
ChrisCoffey AreaMaintenance Manager
DanielleLow AssociateVicePresident
CandiceBarmore RegionalManager
CarlMiller DistrictManager
PeteCowan VicePresident, ClientStrategy
ShivKathik Analyst, ClientStrategy
GiannaNegretti SeniorVicePresident, MarketingOperations
TaylorThomas AssociateVicePresident, MarketingOperations
BrandonPines RegionalMarketing Manager
MichaelRohn FieldMarketing Specialist
10
2,800+ properties units
7 clients
Mid-Rise 3properties 735units Garden 7properties 2,119units
Gateway 336units
1,506 Totalunits
Adler 388units
AltonSouthernHighlands 228units
LasVegasPresence
LocalLeadershipBios
KohlEisenhour,ExecutiveVicePresident,Operations
Kohl,whohasbeenactiveintherealestateindustrysince2006,previously servedasvicepresidentofoperationsforAvenue5’sSouthwestregion,where heoversawperformanceforstabilizedandrepositionedassets,properties undergoingrenovations,andlease-uppropertiesfromdevelopmentthrough stabilization.Hehasextensiveexperiencewithdevelopingdetailedoperating budgets,creatinginnovativestrategiestoincreaserevenueanddecrease expenditures,implementingandexecutingstrategiccapitalimprovement projects,conductingduediligence,leveragingmarketintelligenceandanalysis toolstotargetareasofupside,andcraftingin-depthcommuniquesand reportsforpropertyinvestors.PriortojoiningAvenue5,Kohlheldoperations leadershiprolesatGreystarandRiverstoneResidentialGroup.Hehasservedas amemberoftheboardofdirectorsfortheArizonaMultihousingAssociation andholdsanArizonarealestatelicense.
StephanieBaird,SeniorVicePresident,Operations
Stephaniebeganhermultifamilycareerin1997andhasoverseenoperational performanceforgarden-style,urbanhigh-rise,mixed-use,conventional,lease-up, studenthousing,LEED-certified,andrepositionedassetsinArizona,Washington,Las Vegas,andOregon Shehasextensiveexperienceinpreparingandanalyzing budgets,conductingdetailedmarketanalyses,overseeingcomprehensiveinterior andexteriorrenovationprojects,developingpre-constructionbrandingconcepts, implementingstrategiestooptimizepricingandincreaseancillaryincome, managingpropertyacquisitionsanddispositions,andhiringandtrainingassociates. BeforejoiningAvenue5,StephanieheldleadershiprolesatGreystar,Riverstone ResidentialGroup,andHSC.ActivewiththeArizonaMultihousingAssociation,shewas partofthefirstgraduatingclassintheLyceumprogram,designedtobuildleadership skillsinthemultifamilyindustry StephanieholdsanArizonarealestatelicense
LocalLeadershipBios
DanielleLow,AssociateVicePresident,Operations
Daniellebeganhermultifamilycareerin2012asaleasingconsultantandhassince developedextensiveexperienceacrossallfacetsofpropertyoperations.Shebrings strongexpertiseincreatingandmanagingcomprehensivebudgets,analyzingasset performance,andidentifyingstrategicopportunitiestodriveNOIgrowth.Daniellehas successfullyledmultiplelease-upcommunities,implementingtailoredmarketing strategiesandoperationalplanstoensurerapidoccupancystabilizationandlongtermperformance Herbackgroundincludesestablishingstreamlinedprocessesto improveoperationalefficiency,managingcomplexcapitalimprovementand renovationprojects,conductingin-depthmarketanalyses,andoverseeingfull-cycle propertyacquisitionsanddispositions.Inadditiontoheroperationalstrengths, Daniellehasaproventrackrecordinrecruiting,training,andmentoringhighperformingteamsacrossbothstabilizedandlease-upassetsinherrolesasa propertymanagerandregionalmanager.PriortojoiningAvenue5,Danielleheld leadershiproleswithindustryleadersCamdenandRiverstone/Greystar,whereshe consistentlydeliveredstrongresultsacrossadiverseportfolioofassets
PeteCowan,VicePresident,ClientStrategyGroup
Withabackgroundinluxuryrealestatedevelopmentandmultifamily propertymanagement,Petebringsexpertiseinfinance,operations,and strategicplanning.HiscareerhasspannedrolesatBridgeInvestmentGroup, EastWestPartners,andGoldmanSachs,wherehefocusedonenhancing efficiencies,maximizingreturns,anddrivingbusinessgrowth.Peteexcelsin proformacreation,revenueforecasting,andequitywaterfallmodeling,with additionalexperienceinstructuringbudgets,debt,andcontractnegotiation
CandaceBarmore,RegionalManager
Candiceisaseasonedandhands-onRegionalManagerwithextensiveexperience inmultifamilypropertyoperations.Knownforherapproachableleadershipstyle anddeepoperationalknowledge,Candaceexcelsatdrivingassetperformance whilefosteringstrong,cohesiveon-siteteams.Herproactivemanagement approachensuresthateachcommunityunderheroversightoperatesefficiently, meetsfinancialgoals,anddeliversexceptionalresidentexperiences.
238units
ElyonFremont 242units
2. 3. 4. Gateway 336units
LeVanteatValleyVista 364units
AltonSouthernHighlands 228units
Total 1,408units
CourtneyHolquin,PropertyManager
Courtneyisanexperiencedpropertymanagerwhoiscurrentlyoverseeing thelease-upofAdlerinLasVegas.Renownedforherkeenattentiontodetail, strongleadershipskills,andexceptionalcustomerservice,Courtney consistentlydeliversoutstandingperformance,makingherastandoutwithin Avenue5’sportfolio.Shealsobringsacreativeflairtoresidentengagement, skillfullyorganizingunique,collaborativeeventsthatfosterastrongsenseof community Courtneywillbeavailabletotransitiontoanewopportunity oncehercurrentassetisstabilized
Lease-UpStaffing&StabilizedStaffing
Month1
Pre-Leasing
PropertyManager
Months3-6
$87,500/annual PropertyManager
$87,500/annual
Month2 Pre-Leasing
PropertyManager
$87,500/annual Maintenance
LeasingConsultant
$22/hour
Leasing Consultant
$21/hour
Months7-14
Tech/Porter
$21/hour PropertyManager
$87,500/annual
LeasingConsultant
Leasing Consultant
$21/hour
PropertyManager:50%unitdiscount
MaintenanceSupervisor:50%unitdiscount
PropertyManager
$87,500/annual
LeasingConsultant
$22/hour Maintenance Manager $32/hour Tech $24/hour 13%raisetotech
Strengths
DesirableMaster-PlannedCommunity:LocatedwithinCadence,a highlysought-aftermasterplanofferingextensiveamenitiesincludingparks, trails,communityevents,andretail.Thecommunityconnectsdirectlytoregional trailnetworkssuchastheLasVegasWashandRiverMountainsLoop.Cadence HighVisibilityLocation:PositionedonGalleriaDriveCadence’smainroute providingexcellentvisibility,accessibility,andstrongdrive-bytraffic.
InnovativeProductOffering:First-of-its-kindinthearea,blendingsingle-family rentalhomeswithamultifamily-styleamenityandleasingexperience
EducationalAlternatives:Despitelow-ratedpublicschools,familieshaveaccess tostrongcharterschooloptionswithinthecommunity,includingLegacy Traditional–Cadence,CoralAcademyofScience,andPinecrestAcademy.
GrowingRetailPresence:Continuedexpansionofnearbyretailincludesa16-acre developmentnearSmith’sMarketplacewithretaillikeEOSFitness,BrokenYolk Cade,DutchBrosandmore,enhancingneighborhoodconvenienceandappeal.
Weaknesses
ProximitytoAgingSubmarkets:AdjacenttomatureareaslikePittmanandValley View,whichfacechallengessuchasaginginfrastructure,highercrimerates,and visiblehomelessness potentiallyimpactingperceptionanddemand.
OngoingDevelopment&Traffic:Cadencehasbeenunderactivedevelopmentfor overadecade,andwithnonear-termcompletion,Cadence51willcontinueto experienceconstructionactivityandtraffic,especiallyalongGalleriaDrive.
LowPublicSchoolRatings:Zonedschoolshavebelow-averageratings (ElementaryandMiddle:3/10;HighSchool:5/10),whichmaybeaconcernfor prospectiveresidentswithschool-agedchildren.
Opportunities
StrategicPartnerships:PotentialtocollaboratewiththeCadenceMasterPlan Associationandlocalhomebuildersfortemporaryhousingsolutions,crossreferrals,andjointeventstodrivetrafficandengagement.
City-LedRedevelopmentInitiatives:TheCityofHenderson’sEastHenderson RedevelopmentPlansupportslong-termareaimprovement,including: YouthSportsComplex:PlannedindoorfacilityattheformerFiesta Hendersonsite.
HospitalityExpansion:Approvedhotelandcasinoproject,Cadence CrossingCasino,enhancinglocalactivityandeconomicdevelopment
RevitalizePlan:TheReimagineBoulderHighwayprojectisactively underway,aimingtoenhanceinfrastructureandtransformthecorridorinto asafer,moreattractivestreet.Asoneoftheprimaryaccessroutestothe property,improvementswillenhancevisibility,andoverallcurbappeal.
Threats
CompetingLease-Ups:Threeactivetraditionalmultifamilylease-upsinthe surroundingareacoulddiluteleasingmomentum,eventhoughtheyarenot directlycomparabletoCadence51uniqueproduct.
SeasonalLeasingSlowdown:Q4lease-uplaunchmayfacechallengesdueto typicalseasonaldeclinesintrafficandleasingactivity.
LingeringStigmaofEastHenderson:Althoughimproving,theareastillcontends withahistoricalreputationforcrime,homelessness,andaginginfrastructure factorsthatmayinfluenceprospectiverenterdecisions.
StringentSignageRegulations:BoththeCityofHendersonandtheCadence MasterPlanimposestrictsignageanddesigncontrols,potentiallylimiting marketingflexibility.
KeyCompetitors
VistaDelMar 123units
PineLanding 155units
Gateway 336units
Element12 265units
Townhomesat HorizonRidge 296units
Adler 376units
TheWatermark 151units
ParqonBoulder 228units
Snapshot
1x1
2x2
OpeningRents
OurproposedstartingrentsatCadenceat51arestrategicallystructuredtodrive absorptionwhileoptimizingrevenueacrossallfloorplans.Entrypricingforthe1x1–Attachedat$1,650reflectsitscomparativelylowermarketdesirabilitydueto sharedwalls,creatingavalue-orientedoptionthatappealstocost-conscious renterswithoutundercuttingthestandalone1x1–TypeAunits,whicharepositioned at$1,765tocapturehigherdemand.Two-bedroomunitsarepricedtoalignwith competitivemarketbenchmarks,withTypeBlayoutscommandingapremiumfor enhancedfeatures,privacy,andsquarefootage.Thethree-bedroomhomesfollow asimilarpattern,withTypeApricedat$2,525andTypeBat$2,595,supportingrent differentiationwhilemaintainingcompetitivepositioning.The4x2–TypeBtopsthe rangeat$3,385,reflectingitsscarcityandstrongappealtolargerhouseholds.This pricingframeworkprovidesaclearupgradepathacrossunittypes,balances competitiveentrypointswithvaluepremiums,andpositionsCadenceat51for stronglease-upvelocityandsustainedrentgrowth.
CompetitorConcessions
WerecommendlaunchingleasingatCadenceat51withanaggressiveconcessionof8 weeksfreerentonallmove-instogenerateimmediatevelocityandbuildoccupancy momentum.Asdemandstrengthensthroughthehigh-trafficspringandsummermonths, concessionswillbereducedto6weeks,maintainingcompetitivenesswhileimproving effectiverents.Bythefinalphaseoflease-up,incentiveswilltaperto1monthfree,supporting revenuegrowthandstabilizingthepropertyatstrongernetrentalrates.
Absorption
Cadenceat51’slease-upstrategybeginspreleasinginSeptember2025,withfirstmove-insinNovemberandan averageabsorptionof18unitspermonth.Occupancyisprojectedtoreach60%byJune2026andstabilize above90%byOctober2026,leveragingpeakspringandsummerdemandtomaximizevelocityandminimize concessions.
Lease-UpBudget
*Fulldetailedlease-upbudgetavailableintheprovidedsharefile
*Fulldetailedstabilizedbudgetavailableintheprovidedsharefile.
*Amenityfeeincludes:Internet,parking,landscape&porterrecoveryandpest.
TransitionPlan
120-DAYS
PARTNERSHIPBEGINS
Startpropertyinterestlist
ManagementteamjoinsOACmeetingsasrequested
Avenue5reviewsallofit’slease-updocumentation&trackerswithRaintree Avenue5Lease-UpChecklistfullyinuse:coverssignage,systems,keys,accesscontrol,WiFi testing,packageroom,petstations,etc.
90DAYS
ONSITEACCESS
Begincoordinationwith foranticipateddeliverysequenceandaccessforearlywalkthroughs.
Completedetailedunitpricingexercise Orderofficeequipment
Purchaseallitemsformaintenanceshop Mailboxset-upwiththepost-office
60DAYS
PRELEASINGBEGINS
Leasingteamactivelytakesleads,andbookstours
Earlymove-inincentives,first-lookevents,andtargetedadcampaignsbegin Leasing,residentapp,andutilitybillingsystemsareconfiguredandtested MSbeginsformalpunchwalkswithconstructiononreadyunits
30DAYS
PUNCHWALKSBEGIN
Ensuringallsystemsarelive,RUMutilityconversionfromconstructiontoproperty. Finalreviewofleasingdocuments,fairhousingcompliance,andsitepolicies Reviewfinalpricing&advertising
TCO
UNITTURNOVER
Avenue5beginsQAturnoverinspectionsandsignsoffonreadinessperdeliveryphase Coordinatewithconstructiononphasingforelevatoruse,pathoftravel,andsafety procedures
FirstresidentsMoveinandtheexperiencebegins
TargetDemographics
Tomaximizemarketingefficiency,Avenue5conductsathoroughdemographic assessment,utilizingdatafromsourceslikeESRI,householdincomestatistics,age demographics,employmenttrends,neighborhoodinformation,andlocalmarket insightsfromplatformssuchasZillow,Apartments.com,andsocialmediatrends.
Thissegmentationdataprovidesinsightintoresidents'lifestylepatterns,helping usunderstandwhotheyareandwhytheymakerentaldecisions.Thisallowsusto craftresonantmessagingandeffectivelyreachprospectiverenters.
Avenue5MarketinghasidentifiedCadence51’sprimarytargetsegmentasModern DesertNesters,RemoteLifeRenters,andEstablishedEmptyNesters.
ModernDesertNesters
Profile:Dual-incomecouplesandyoungfamiliesseekingstylish,low-maintenance homesinavibrant,master-plannedsetting.
AgeRange:30–45yearsold
HouseholdSize:2–3members
Characteristics:
ProfessionalsworkinginHenderson,DowntownLasVegas,orremote/hybrid roles
DrawntoCadenceforitsblendofnature,moderndesign,andcommunity connection
Seekease,flexibility,andastrongsenseofplace Behaviors:
Valuecommunitytrails,splashpads,andeventprogramming Tendtoworkoutatlocalgymsorusefitnessappsathome
SpendweekendsexploringLakeLasVegas,hikingSloanCanyon,orgrabbing coffeewithfriends
ShoppingHabits:
FrequentshoppersatCostco,Target,andSproutsonELakeMeadParkway Useonlinedeliveryforessentials(Amazon,Instacart) BrowseCadenceneighborhoodboutiquesorTheDistrictatGreenValleyRanch PreferredDining/Activities:
FavoritesincludebrunchatTheCoffeeClassortacosfromLeticia’sCocina Enjoycasualentertainmentlikefamilymovienights,downtownevents,or neighborhoodconcerts
TargetDemographics
Remote-LifeRenters
Profile:Tech-savvysinglesorcouplesworkingfromhomewhowantmodern, privaterentalhomeswithflexiblespaceandwalkability.
AgeRange:28–40yearsold
HouseholdSize:1–2members
Characteristics:
Employedinremoterolesforstartups,finance,orcreativeservices
Seekpet-friendlyhomeswithsmarttech,fiberinternet,andspaceforahome office
Prefermoderninteriorsandcommunityfeaturesthatsupportproductivityand wellness
Behaviors:
Activeonsocialplatformsandwellnessapps(Peloton,Headspace,etc.)
Oftenleasesight-unseenorstarttheirhomesearchviaInstagramorYouTube tours
Joinlocalcoworkinggroupsorattendcommunitymeetupsforconnection
ShoppingHabits:
Shopdigitally-first—AmazonPrime,HelloFresh,andcuratedbrandslike ParachuteorBrooklinen
PickupessentialsatTraderJoe’sorWholeFoods,oftenafteraquickgymstop PreferredDining/Activities:
Gravitatetowardtrendyorhealth-consciousdininglikeSkinnyFATSorGreens& Proteins
LoveweekendgetawaystoZionorRedRockCanyon,andmakeuseofnearby bikepathsanddogparks
TargetDemographics
EstablishedEmptyNesters
Profile:Downsizingcouplesorindependentretireeslookingforapeaceful, amenity-richrentalhomeinawalkable,low-maintenanceneighborhood.
AgeRange:55–70+yearsold
HouseholdSize:1–2members
Characteristics:
Retiredorsemi-retiredwithfixedorinvestmentincome
Prioritizeconvenience,single-levelliving,andproximitytofamilyormedical care
Appreciatescenicsurroundings,strongsenseofcommunity,andonsite lifestyleprogramming
Behaviors:
Morningwalkerswhousethecommunity’strails,dogparks,andfitnessstations Participateinsocialclubs,communitymarkets,orvolunteergroups Travelfrequentlyandvaluelock-and-leavepeaceofmind
ShoppingHabits:
ShopatlocalgrocerystoreslikeSmith’sandAlbertsons BrowsehomegoodsandseasonaldécoratHomeGoodsorKohl’s Preferin-personserviceoverdigitalformostpurchases
PreferredDining/Activities:
Enjoyrelaxedmealsatlocals’favoriteslikeVentanoorTodd’sUniqueDining Attendculturalevents,livemusic,orcasinonightsinnearbyGreenValleyor WaterStreetDistrict
MarketingStrategy
OurCustomApproach
TheAvenue5propertymarketingteamdevelopsacustommarketingstrategyfor eachpropertytailoredtooccupancygoals,incorporatingpropertybrandandkey differentiators,assessmentoftheneighborhoodandtargetdemographics,and campaignperformancefromsimilarassets.
AtCadence51,wewillcommunicatethevaluepropositiontoourtarget demographicthroughastrongbrandthathighlightsourlocationandproperty differentiatorsanddeliverconveniencestoourresidentsthatwillelevatetheir experience.Wewillkeepthefollowingelementsattheforefrontofourmarketing strategy:
1Introducethebrandinthemarketplacethroughanewwebsite,digital marketingcampaignstrategy,andoutreach
2.NurtureleadsthroughefficientAIdigitalsolutions,protocols,andkey performanceindicatorstailoredtothetargetdemographic
3.ResidentretentionsolutionstoensureweareseeingROI,haveestablisheda positivereputation,andbuiltamenityactivation
MarketingStrategy
Studio5|BringingtheBrandtoLife
Studio5,Avenue5’saward-winningin-housecreativedesignagency,isdedicated tocreatingahighlyrelevantandimmersivemarketingexperienceforeachof Avenue5’smanagedproperties.Ourendgoalistoconnectourproperties’brands withthepeoplewhomattermosttothemthrough:
Professionalbranding
Copywriting
Collateraldevelopment
Video
Photography
Mediapositioning
Websitedesignservices
ByutilizinginputonlocalmarketconditionsfromAvenue5’soperationsleaders andpropertymanagers,andbycapitalizingontheextensiveknowledgeprovided byregionalmarketingmanagers,theStudio5designteamiscommittedto craftingabrandexperiencethatreflectspropertyneeds,goals,andmarket conditions.
Studio5wouldbeavailabletoassistwithcreatingacaptivating,fullyintegrated marketingexperiencedesignedtoappealtoaproperty’stargetdemographic throughcompetitivelypricedmaterialsandservicesincluding:
Collateral:Brochures,directmailers,doorhangers,eventmaterials,flyers,print ads,sellsheets,stationery,residentcommunicationpieces,andmore
Digitalassets:E-blasts,e-newsletters,digitalads,digitalbrochures,Craigslist slides,officetemplates,websitegraphics,socialmediagraphics,blogcontent creation,andmore
Signage:A-frames,banditsigns,banners,directionalsigns,fencewraps,Hframes,posters,wayfindingsignage,windowdecals,wind-masters,andmore Othercriticallease-upmarketingmaterialsandservices:Cinemographs, copywritingservices,floorplans,furniturestaging,photoediting,promotional products,renderings,siteandvicinitymaps,stockphotos,andmore
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FormoreinformationonStudio5,youcanviewourStudio5capabilitieshereas wellassamplesofpropertybrandingwe’vecreatedthatearnedusfourMUSE Awardsbelow:
1. Altair
2. Argos
3. ParkonFirst
4. 3ZERO3
YoucanalsoviewtheCadence51customStudio5Proposalhere
Cadence51PropertyWebsite
WerecommendamodernwebsiteforCadence51,leveragingthelatest technologiesfromourpreferredpartner.
Weofferuniquelycrafteddesignsandflexibletemplatedsites,allmanagedbyour digitalteamandourin-housecreativedesignagency,Studio5 Ourapproach ensureshighstandardsindesign,userexperience,andperformance,with personalizedcustomizationsandseamlessAPIintegrations.
Wecanalsocollaboratewithanypreferreddesignfirmsorthird-partyprovidersto ensureconsistentbrandingacrossallmarketingandleasingplatforms.
Avenue5propertymarketingrecommendsthefollowingwhencreatinganew website:
High-resolutioninteriorunitandexteriorpropertyimagesthatreflectthe communityandactivatedspacesatCadence51
Diverselifestylephotosshowcasingwhatresidentscanexpectwhentheymove intoboththepropertyandLacey
Propertyvideothathighlightstheamenitiesandlocalarea
Metadescriptions,metatags,accessibilitywidgets,andaninteractivemap
Chatbotandtextcapability
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MarketingStrategy
Additionally,ourareasofdigitalexpertiseandoptimizationpracticesinclude: Coordinatingallphasesofresponsivewebsitedevelopment,includingdigital strategysessions,scopesofwork,andtimelines,coordination,validation,and systemstesting
SyndicatingpropertydataacrossmajorILSnetworks,reviewsites,and classifiedadvertisingplatforms
ReviewthePOP5marketingchecklistssubmittedbypropertiesonaquarterly basis,inwhichpropertiesprovideadetaileddescriptionofallactivitiesinthe followingareas:
Websiteandonlinemarketing
On-siteexperienceforprospectiveresidents
Residentappreciation
Customerrelationshipmanagement
Leasingandoccupancypropertyperformance
Conductdigitalmarketingassessmentsforpropertywebsitesregularlyto analyzesiteperformanceanddetermineopportunitiesforimprovementinthe realmsofdesign,content,SEO/SEM,technologyoptimization,ILSoptimization, businesslistings,andlinkageswithsocialmediasitesandonlinereviewsitesas appropriate
ReachingProspectiveResidentsWhereTheySearch
Avenue5’spropertymarketingteampossessesthemulti-channelmarketing knowledgeandlocalmarketexpertiseneededtosupportmultiplecampaign initiatives.Asweproceedwiththelease-up,werecommendlaunchingamixof traditionalandnon-traditionaladvertisingsourcesuniquetoCadence51 Selectingmultiplecampaigninitiativessupportstherenter'sextendedsearchfora newapartmenthome.Belowareafewlease-uptacticsthatwillreachcustomers wheretheysearch:
Pay-per-click(PPC):Internetresearchistheleadingsourcethatprompts prospectiveresidentstomakeapurchase,andwerecommendinvestingin PPCtogrowthenumberofvisitorstothepropertywebsite.Campaignswillbe highlytargetablebygeography,keyword,andbrowsingtypetoensurethat trafficishighlyqualified
Siteretargeting:Adsfollowtheprospectiveresidentforupto60days, appearingonhundredsofthousandsofwebsiteswithinGoogle’sretargeting network,includingYahoo!,apartmentfinder.com,localnewsstations,andmore. Socialmediaadvertising(mixofpaidandorganic):Socialmediaadvertising allowseachpropertytoconnectwithahighlytargetedsetofprospective residentsandprovidespropertieswiththeabilitytoreachtheseprospective residentsbyselectingtherightsocialplatform,geographiclocations,interests, relationshipstatus,topemployers,educationandmore.
Werecommendastrongmixoforganicandpaidsocialstrategies, includingactiveFacebook,Instagram,andYouTubeaccounts
Weadvisetheonsiteteamtopostthreetimesperweek,focusingon communitystories,events,andpartnershipsbuiltthroughoutreach marketing.
FacebookLiveandInstagramStorieswillshowcaseauthenticcommunity life,resonatingwithtargetrenterdemographics.
WewillleverageourYouTubechannelforvirtualtours,maintenancehow-to videos,andpaidads.Throughpreferredpartnerships,wehaverefinedour YouTubeadstrategy,makingitavitalpartofourdigitalmarketingmix Searchengineoptimization(SEO):Thepropertymarketingteamwillmake specifictextandkeywordrecommendationstoimprovethesite’svisibility withineachsubmarket.Thesetactics,inpartnershipwiththeproperty’spaid advertisingstrategies,willensurethepropertyisstillreceivingaheavyvolume ofpaidtrafficwhilereestablishinganorganicpresence.
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MarketingStrategy
Geo-targeting:Thepropertymarketingteamandoperationswillworktogether toidentifytoplocallocationstosetavirtualgeographicalboundaryaround andtriggertargetedadswhenenteredandexited.
EmailMarketingandRemarketing:Previousprospectiveresidentsmayremain interestedinapropertyandmightreconsidertheirleasingdecisioniftheright offerisplacedbeforethemviaanenticingemailoffer.Byreconnectingwith previousvisitorsthroughemailremarketing,propertieshaveasecondchance atconvertingaprospectiveresidentintoaresident.
Oursupplierprovidesatargetedemailsolutionthatincludesstrategic development,audienceselection,deliveryassuranceand24/7reporting andanalytics.Thisisatop-funneltacticthatisaimedtodriveleadstothe property.
Craigslistposting:WebListersisalow-costCraigslistpostingtooldesignedto simplifythepostingprocessforon-siteassociates,andtohelpassociates avoidviolatingtheCraigslisttermsofservice.Theonsiteteamwillposta varietyofads3-5times,daily.
InternetListingServices(ILS)Avenue5recommendsutilizingmultipleILS servicesinthemarketingstrategy.TheseincludeservicessuchasZillow, Apartmentscom,ApartmentList,Rent,etc
ResidentReferral:Establisharesidentreferralcampaignthroughflyers,the residentportal,andincreasedincentivestobuildcommunityandencourage referrals.
MarketingStrategy
OutreachCampaign
Avenue5believesthatcomprehensiveoutreachisessentialinattractingresidents. Thepropertymarketingteamassistspropertiesindevelopingdigital,collateral, andin-personstrategiestocreateandmaintainrelationshipswithlocal employers,businesses,andotherkeystakeholders Togrowlocalawarenessand attractqualified,prospectiveresidents,Avenue5empowersallon-siteteam memberstotakepartinoutreachmarketingeventsandimplementresident referralandneighborhoodoutreachprogramsonanongoingbasis.Specific locationsthatareselectedforoutreachinclude,butarenotlimitedto:
Restaurants:
1.Slive19Grill&Bar
2.OmeletHouse
3Juan’sFlamingFajitas&Cantina
CoffeeShops:
1.TheCoffeeClass
2.TheHumanBean
3.PublicWorksCoffeeBar
Entertainment:
1.CadenceCrossingCasino
2ClarkCountyHeritageMuseum
3.WestHendersonFieldhouse(comingfall2026)
ShoppingandGroceryStores:
1.Smith’sMarketplaceatCadence
2.NaturalGrocers
3.GalleriaatSunsetshoppingmall
MarketingStrategy
LeadNurturing
Tofreeupmoretimeforbusyon-siteassociatestofocusontours,closing, grassrootsadvertising,andcommunitydevelopment,Avenue5recommends utilizingthefollowingdigitalsolutionstonurturewebsitetrafficasachatbot, scheduleappointmentsthroughemail,andhelpmanagepropertyinquiries throughtourschedulingandfollow-ups.Thiswebsitewillnotonlylookpolishedbut willalsofunctionasahigh-performingleasingtool.Itwillinclude:
InteractiveSiteMap
Empowersprospectiverenterstoexplorethecommunitythroughavisually engaging,map-basedinterfacethatshowcasesreal-timeavailability,pricing, floorplandetails,andunit-levelfeatures.
Prospectscanpersonalizetheirsearchusingintuitivefilterssuchaslocation, view,proximitytoamenities,andspecificapartmentfeatures
Integrateswithvirtualtoursandleasingtoolstosupportself-guided exploration,reducingfrictioninthedecision-makingprocess.
Boostsconversionbygivingrentersaclearsenseoflayout,orientation,and lifestylefit beforetheyeverscheduleatour.
Chatbot
Providesinstantresponsestoprospectandresidentinquiries24/7,improving engagementwhilereducingonsiteworkload.
Assistswithschedulingtours,answeringfloorplanquestions,sending availability,andguidingprospectsthroughtheapplicationprocessinrealtime.
Supportscurrentresidentsbysubmittingmaintenancerequests,checking balances,andprovidingpaymentremindersviachatortext.
Automatesrenewalmessaging,improvingearlyretentionbykeepingresidents engagedwellbeforeleaseexpiration.
IntegratesdirectlywithRentCafetoensureconsistentcommunication, streamlineddataflow,andreducedmanualfollow-upfortheonsiteteam.
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MarketingStrategy
VirtualTours
Showcaseseachavailablehomewithimmersive,high-qualityvirtual walkthroughsthathelpprospectsvisualizetheirfuturespacewithclarityand confidence.
Allowsrenterstoexplorefloorplansattheirownpace,ontheirowntime,and fromanydevice,creatingafrictionlessleasingexperience.
Supportsawiderrangeofprospects,includingout-of-marketrentersorthose withbusyschedules,byremovingbarrierstotouring.
Strengthensconversionbymakingthevarietyandqualityofavailable homesfeeltangible,engaging,andmove-inready
PersonalizedVideoMarketing
Theon-siteteamcancreatebranded,personalizedcontentandshare videoswithprospectiveresidents
LeverageAItohelpgeneratecontentthatresonatesdeeplywithfuture residents
Avenue5ReputationManagement
Avenue5providesoperationsleadersandpropertymanagerswithaccesstoa reputationdashboardthatcollectspropertyreviewsfromFacebook,Google,and ApartmentRatings,andallowsthemtorespondtoreviewsinonecentrallocation. Alloperationsleadersandpropertymanagersreceiveweeklydigestemailsthat summarizecrucialpointsrelatedtoonlinereputationmanagement.Avenue5’s propertymarketingteamprovidesfurtherreputationmanagementsupportby claimingandmonitoringallpropertybusinesslistingsandenablingand optimizingproperties’Yelp-brandedprofilepages.
Inaddition,thepropertymarketingteamprovidessupportforrespondingto sensitiveonlinereviews,whicharepotentiallycontroversialorcouldattract unwantedpublicormediaattention.Propertiesexperiencingdifficultiesmeeting theirAvenue5KPIscompleteCFRMactionplans,whicharereviewedwith Avenue5’spropertymarketingexpertstodeterminespecificcoursesofcorrective actionthatimproveproperties’surveyandonlinereputationperformance.
MarketingStrategy
CustomerFeedback
Avenue5hasacustomerfeedbackprogramthatautomaticallysendssurveysto prospectiveorcurrentresidentswhentheytouraproperty,moveintoaproperty, makeaservicerequest,andrightbeforetheyarescheduledtorenew.Each operationsleaderandpropertymanagercanaccessareal-timedashboard showingpropertysurveyperformanceandrequestsforfurtherfollow-upmadeby residents.Inaddition,alloperationsleadersandpropertymanagersreceive Avenue5’sproprietaryweeklydigestemailsthatsummarizekeypointsrelatedto propertysurveyperformance.
Associatescanviewsurveyresultsviaaneasyonlinedashboardreportingsystem andcomparetheirproperty’sresultstoouroverallkeyperformanceindicator(KPI) scoreoffouroutoffivestars.Propertiesexperiencingdifficultiesinmeetingtheir Avenue5KPIscompleteCFRMactionplans,whicharethenreviewedwith Avenue5’spropertymarketingexpertstodeterminespecificcoursesofcorrective actionthatimproveproperties’surveyandonlinereputationperformance.
SocialMedia
Avenue5’spropertymarketingrecommendsanorganicandpaidsocialstrategy: activeFacebook,Instagram,andTikTokaccountsfortheproperty.Managepages closelyfordiscovery,awareness,andaffirmationduringtherenterjourney.
Wewillrecommendthattheonsiteteamposttosocialmedia3timesperweek withanemphasisonourstoryandbranding,whileincludingafocuson communityeventsandpartnershipsbuiltfromoutreachmarketing.Socialmedia activitywillincludelivestoriesviaFacebookLiveandInstagramtoportraylifewhile livingatCadence51.Theselivestorieswillbefamiliartoourtargetrentercohorts.
MarketingStrategy
Avenue5PropertyMarketingTeam
Avenue5’smarketingoperationsteam,primarilymadeupofourregional marketingmanagersandfieldmarketingspecialists,arelocatedintheregions theysupportallowingtheseteamstoworkcollaborativelytoensureoptimum performanceresultsareachievedthroughthesuccessfulimplementationof strategic,proactivemarketingprogramsandinitiatives,includinggaugingeach property’shealthwithmonthlyreviewsandmarketingwatchlistcallswhen propertiesarenothittingcurrentleasinggoals.
Avenue5’srobustnationalpropertymarketingteamandcorporatemarketingand communicationsteamssupportthesepropertyeffortsandregionalmarketing teamsthroughvariousdiscipline,including:
RegionalMarketingManager
PerformanceAnalysis&Optimization:Analyzetheeffectivenessofmarketing tacticsandstrategiesacrossregions,recommendingthecontinuationof successfulinitiativesanddiscontinuationofunderperformingones.
SubjectMatterExpertise:Offerexpertguidancetoclientsonoptimalmarketing strategiesandtactics,ensuringalignmentwithbusinessobjectivesand supportingoperationalgrowth.
MarketLandscapeInsights:Developacomprehensiveunderstandingofmarket dynamics,includingtechnologytrends,competitoranalysis,andevolvingclient needs,toinformmarketingdecisions
ClientEngagement&Reviews:Activelyparticipateinquarterlybusinessreviews withclients,providingvaluableinsightsandactionablerecommendationsfor theirmarketingplans.
On-SiteTeamCollaboration:Workalongsideon-siteteamstoimplementand refinemarketingstrategies,continuouslyseekingopportunitiesfor improvementandgreatereffectiveness.
StrategicContentManagement:Developmarketingstrategiesandoversee contentcreationforvariousplatforms,includingwebsites,ILSs,socialmedia, andprintmedia,ensuringconsistencyandalignmentwithbrandgoals
ProjectOversight&ResourceManagement:Monitorprojecttimelinesand coordinateinternalandexternalresourcestoensurethetimelyandhighqualityexecutionofmarketinginitiatives.
Trackkeyperformanceindicatorsforspecificmarketingactivitiesattargeted properties,andmakerecommendationsforimprovingmarketingmetrics
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MarketingStrategy
FieldMarketingSpecialist
Workwithon-siteteamstoexecutemarketingtacticsandstrategies,andto identifyanyopportunitiesforrefinementorimprovement
StrategicMarketingImplementation:CollaboratewiththeRegionalMarketing Managertodevelopandexecutestrategicmarketinginitiativestodrive optimaltrafficandleasingperformanceatassignedproperties.
SiteVisits&On-SiteSupport:Performregularsitevisitstoassesson-site marketingefforts,providetraining,andensurethatinitiativesarebeing effectivelymanagedandexecuted.
KPIMonitoring&Analysis:Trackkeyperformanceindicators(KPIs)for marketingactivities,analyzeperformancedata,andprovide recommendationsforimprovingmetricsandoverallmarketingeffectiveness.
Cross-functionalCollaboration:Serveastheprimarymarketingliaison betweenthepropertyteamsandtheregionalmarketingteam,ensuring alignmentandclearcommunicationonstrategiesandgoals.
MarketingStrategy&ContentCreation:Developandimplementmarketing strategiesforplatforms,includingwebsites,ILSs,socialmedia,andprintmedia, ensuringconsistentmessagingandengagementwiththetargetaudience.
ProjectOversight&Execution:Workcloselywithon-siteteamstoimplement marketingstrategiesandcampaigns,ensuringallprojectsarecompletedon timeandmeetestablishedqualitystandards.
Avenue5CorporateMarketingEngagement
Avenue5’spropertymarketingteamprovidesexpertiseinbranding,digital,paid advertising,collateral,residentservices,andmediarelationsstrategiesacrossall marketsandpropertytypes.Ourin-housemarketingexpertscreatedetailed analysesofcustomertrends,localmarketconditions,andperformanceissuesthat impactoccupancy,revenue,andnetoperatingincome.Withtheresultsofthose analysesinmind,ourpropertymarketingteamspartnerwithregionalleadership andon-siteassociatestodevelopacomprehensiverangeofsolutionsfordriving qualifiedtraffic,addressingoccupancyfluctuations,andoptimizinglong-term consumertraction
CustomerExperienceandMarketingPerformance
Overseesprograms,partnerships,processes,strategies,andtoolsthatprovide supportatscaleforAvenue5’sregionalmarketingandoperationsexpertsand thatdriveperformanceandrevenueforourpropertiesincludingcustomized reportingneeds.
MarketingStrategy
MarketingTechnologyandClientSolutions
Focusedondeliveringforward-thinkingmarketinganddigitalstrategiesthatdrive performanceandinnovationforourclients Ourteamworksacrossdepartments marketing,operations,andclientstrategy to:
Supportkeyinitiativesandelevatetheexperienceforcurrentclients
Provideproactive,customizedsolutionsforclientsjoiningtheAvenue5portfolio Expandthevisibilityofournationalmarketingcapabilitiesthroughoutthenew businessprocess
Throughthiscollaborativeandstrategicapproach,weensureclientsreceivetailored, tech-forwardmarketingsolutionsthatalignwithboththeirgoalsandAvenue5’s commitmenttoexcellence
NationalSalesStrategy
Supportstheleasingandsalesteamsbydefiningbestpracticesandstrategic optimizationsinleadmanagementandbybridgingthegapbetweenleasingand marketingefforts
CorporateMarketingandCommunications
Supportspropertiesthroughcrisiscommunication,mediarelations,andpublicrelations efforts.
BrandDevelopment
Studio5isAvenue5’sexclusive,award-winningin-housecreativeagency,committedto transformingapartmentbrandingwithinnovativemarketingexperiencestailoredtoeach Avenue5-managedproperty.Ourgoalistocraftunique,immersivebrandstoriesthat engageandexcite,utilizingourcreativity,precision,andstrategicinsighttoelevateeach community’snarrativeandreflectpropertyneeds,goals,andmarketconditions.
DigitalMarketing
Supportstheteamresponsibleforoverseeingalldigital-relatedsystemsandprocesses, includingwebsites,socialmediaaccountmanagement,businesslistings,anddigital engagementanalysis.
SocialMedia
SupportsAvenue5properties’socialmediapresencebyworkingwithon-siteteamsto developstrategiesthatmaximizeengagementacrossallsocialchannels.
MarketingIntegrations
Avenue5’sdedicatedmarketingintegrationsteamsupportsAvenue5’sintegrationsteam bystreamliningeffortsformarketingspecificneedsfornewpropertiesensuringthatall legacymaterialsarereceived,propertywebsitesareseamlesslytransitionedover,and thattheonsiteteamsaresetupforsuccessattheonsetofanychangeinmanagement.
Avenue5'sSingleFamilyRentalStrategy
LiveontheAvenue
LiveontheAvenuestreamlinesoperationswithtechnology,reducingon-sitestaffing whilemaintaininghighservicestandards Mostsingle-familyhomeresidentslease throughself-guidedtoursandonlineapplicationsviatrustedsuppliers,ensuring convenienceandefficiency.
Avenue5’sproprietaryYardiCRMfollow-upsystemprovidesstructured communication,enhancedbyproperty-specificvideosexplainingkeyprocesses.Each propertybenefitsfrom“Ava,”ourvirtualassistant,andautomationtoolsthatdrive residentsatisfactionfromdayone.
Unlikescatter-sitemanagementmodels,weoffercentralizedsitemanagementfor consistencyandefficiency.Wealsoplaceassociateson-siteasneededtoassist residentsandmaintainassetintegrity,balancingautonomywithpersonalizedsupport. Freeself-guidedtoursfurtherenhanceconvenienceandtrust.Wehaveidentifiedfive primaryrentersegments:
Starterfamilies
Familiesintransition
Divorcedoruncouplingfamilies
55+activeadults
Maturesingles
Thesingle-familyrentalmarketisgrowingindemandbuthasfewerprospective residentsthanmultifamilyrentalorsingle-familyfor-saledwellings.Itisimportant tofullyanalyzeandunderstandthesubmarketandtargetdemographicfora single-familyrentalcommunitytotargetthecorrectaudienceandmaximizeROI andoccupancy.Theresearchincludes:
BeeCaveVista 89units,Austin,TX
HorizonatRidgeview 112units,FortWorth,TX
CasaSantaRitaRanch 170units,Georgetown,TX
MapleatStarlingPlace 90units,SanJacinto,CA
BLVD120 75units,Pleasant,UT
River’sEdge 92units,Austin,TX
HorizonatPremier 122units,Plano,TX
LineaStillwater 230units,Georgetown,TX
47+
36 properties units cities
5,700+
TheFlatwoodsatBabcockRanch 246units,BabcockRanch,FL
CottagesattheRealm 72units,Lewisville,TX
EmpoweringOurPeople
SuperiorBenefits,CareerGrowth, High-EngagementCulture
Avenue5isdedicatedtoensuringexceptionalassetperformanceand residentsatisfactionbyrecruiting,retaining,andtrainingtheindustry’s mostcustomer-focusedandskilledprofessionalstoserveourproperties andcorporatesupportgroups.Ourhumanresourcesgroupworks diligentlytosourceindustry-leadingcompensationandbenefits packages,streamlinepersonnelprocessesthroughthelatest technology,facilitatetimelyandaccuratepayrollprocesses,guide performancemanagementandassociatedevelopment,provide associateswithcareergrowth opportunitiesandadminister programsthatreflectour corebeliefswhileenhancing associates’workenvironments.
Avenue5’scompetitivepay andbenefits,combinedwith ourhigh-performance, high-engagementculture, havegeneratedoverall associatesatisfactionand retentionratesthatarehigher thanothercompaniesinour industry Weareproudto provideassociateswitha rewardingcareerexperience thatmotivatesthemtoinvest theirtimeandenergyintoour client’ssuccess.
DynamicTalent Acquisition
LeveragingExpertRecruitmentandRobust NetworksforOptimalTeamBuilding
Ourin-houseprofessionalrecruitersmaintainapipelineofexceptionalperformers, bothinsidetheindustryandoutsidetheindustry TheseAvenue5recruitersutilize customonlinecandidateassessmenttoolstodeterminethebestfitforeach positionandtoestimatetheperformancesuccessofeachcandidateafterhire. Ourrecruiterssupportlocalleadershipassociatesaswellaspropertymanagers throughouttheentirehiringprocessbyprovidingguidanceonthemosteffective recruitingmethodsbasedonthemarketandopenpositions,bysecuring competitivepricingthroughonlinerecruitingsites,andbyensuringthatall candidatespossesstheproperexpertiseneededtomeetthedemandsofour clientsandcorporategroups
Avenue5alsoleveragestheextensiveprofessionalnetworksofourleadership teamsandlocaloperatorsintherecruitmentprocess.Recruitingisacollaborative effortbetweenouroperationsleadersandourhumanresourcesgroup.Because ourassociatesenjoythecollaborativeworkenvironmentandgrowthopportunities offeredatAvenue5,andunderstandthespecializedmultifamilytalentdemands withineachlocalmarket,theyconsistentlyrefertheirfriends,formercolleagues, andmembersoftheirprofessionalnetworkstoourteams.Thesuccessofour in-houserecruitmentreferralprogramdemonstratesthatourassociatesare championsforourcompany,understandwhatittakestomasterproperty managementroles,andproudlyreferotherstojoinus.
ElevatingEmployeeBenefits
OfferingComprehensive,CompetitiveBenefitsfora Satisfied,HealthyWorkforce
Avenue5’shumanresourcesgroupremainsabreastofcareermarketplacetrendsin citiesacrossthenationanddevisesstrategiestogeneratecompellingofferpackages ineachmarket.Wepromoteahappyandhealthyworkplacebyprovidinga competitivebenefitspackagethatprovidesflexibleoptionsforassociates,includinga choiceofmedical,dental,vision,short-andlong-termdisability,andlifeinsurance; coveragebeginsthefirstofthemonthfollowingthehiredateforallfull-time associates.Ourassociatesarealsoeligibletoparticipateinour401(k)planafter30 daysofserviceandreceiveacompanymatch.Ourtimeoffprogramisgenerousand includespaidvacation,sicktime,eightholidays,apaidvolunteerday,andadayoffin celebrationofeachassociate’sbirthday.Furthermore,ourperksprogramprovides uniqueincentivesanddiscountsdesignedspecificallyforassociatesatAvenue5.
My5HumanResources ManagementSystem
ComprehensiveHRManagementforSeamless EmployeeEngagementandAdministration
Ourcomprehensivehumanresourcesmanagementplatform,My5,poweredby ExponentHR,allowsmanagerstoviewandinteractwiththefullemploymentlifecycle fortheirassociates,includingonboarding,jobchangesandpromotions,timekeeping, bonusprocessing,andpayroll.Additionally,theplatformprovidesallassociateswith accesstoviewandchangetheirpersonneldetails,includingbenefitsenrollment, familystatus,directdeposit,andpersonalinformationupdatesonline.Thesystem, whichintegrateswithourcareerdevelopmentportal,ensuresthatassociate informationremainscurrent,andpromotesaccurateaccountingforourclients.
ChampioningDiversity andInclusion
AtAvenue5,wevaluediversity,inclusion,andbelonging,andoureverydayactions reflectourvalues.OurREACHat5diversityandinclusioncollectivereflectsAvenue5’s commitmenttoextendingkindness,understanding,andaspiritofcollaborationto ourassociates,clients,residents,andotherswhomweareprivilegedtoserve.We understandthatwhenwereachbeyondourselvesandseektounderstandothers’ perspectives,wecultivatearichandmeaningfulexperiencethatcreatesbrighter futuresforusall.
AboutourREACHat5focus:
Expandedrecruitingplatformstoreachdiversecandidates
Summerenrichmentinternshipprogramdesignedtointegratediversity andinclusionintoallaspectsoftheinternrecruitmentprocessandintern experience
Go5intranetpagededicatedtodiversityandinclusion,featuringdiversity andinclusion-relatedcontentanddiscussions,informationondiverse culturalcelebrationsobservedbyAvenue5,andlinkstodiversityand inclusiontrainingandrecordedwebcastdiscussionswithsubjectmatter expertsondiversity
Philanthropiccontributionstoorganizationswithafocusondiversity, inclusion,andservicesforhistoricallydisadvantaged,underrepresented, anddisenfranchisedpopulations
Paiddayoffforassociatestopursuevolunteerpositionswithorganizations focusingondiversity,inclusion,andservicesforhistoricallydisadvantaged, underrepresented,anddisenfranchisedpopulations
Supplierselectiondatabaseallowingpropertiestofilterandchooseminority ownedbusinesses,woman-ownedbusinesses,veteran-ownedbusinesses, andbusinessesownedbypersonswithdisabilities
ExpandedpartnershipstoincludetheMilitarySpouseEmploymentProgram (MSEP),ArmyPays,Entryway,andCLEFerguson
InthespiritofREACHat5,Avenue5isafoundingmemberandsponsorofthe NationalMultifamilyHousingCouncil’sdiversity,equity,andinclusioninitiative. Thisinitiativehighlightedbestpractices,providedresources,andbuiltstrategic alliancestohelpmultifamilyorganizationscreatediverse,equitable,andinclusive organizations.Additionally,weserveontheNationalApartmentAssociation’s(NAA) diversityandinclusionstrategicplanningsub-committee.
Thesub-committee:
DevelopstheNAA’sdiversityandinclusionstrategicplan
Formulatesdiversityandinclusionbenchmarksforthemultifamilyindustry Shapesthecollaborationbetweenmultifamilyindustrygroupsand historicallyBlackcollegesoruniversitiestoenhancediversityandinclusion inrecruiting
Createsformalrecognitionopportunitiesfortalentedyoungmultifamily professionalsfromdiversebackgrounds,aswellasormultifamily organizationsthatareadvancingdiversityandinclusiveness
Dr.LorriOliver-Goldmann,VicePresident,DiversityandInclusion Lorri,whohasbeenactiveinthepropertymanagementindustrysince1998,leads Avenue5initiativesdesignedtocreateamorediverseandinclusiveworkplace culture,andtoensurethatthecompany’spolicies,procedures,practices,and systemsareequitableandallowallassociatestoreachtheirhighestpotential Shehasextensiveexperienceingeneratingdetailedstrategicplansforassociate diversityandinclusionprograms,craftingcomprehensiveassociatetraining programs,conductingextensivetrendresearchandcompetitiveanalyses,analyzing ROIandperformanceforcompanyinitiatives,mentoringandtrainingassociates, andoverseeingtheexecutionofcustominitiativestoassistteamsatstabilized properties,lease-ups,rehabs,andaffordableassetswithissuesrelatedtodiversity andinclusioneducationandprogramimplementation,amongothers.Priortojoining Avenue5,LorriservedinleadershiprolesatArchstone,BRE,BlackRock,Riverstone ResidentialGroup,andInvitationHomes ShecurrentlyservesontheNational ApartmentAssociation’sdiversityandinclusionstrategicplanningsub-committee andactivelyengageswiththeNationalMultifamilyHousingCouncil’sdiversity, equity,andinclusioninitiativeasAvenue5’sdesignatedrepresentative.
AdvancingCareer Development
FosteringaCultureofGrowthwithDiverseLearning Opportunities
OurcareerdevelopmentandtrainingteamiscommittedtoretainingAvenue5’s remarkableperformersbyassistinglocalleadershipinestablishingaculturethat supportsassociategrowthandencouragesskilldevelopmentthroughouttheir careers.Tothisend,ourlearningexpertshavedesignedacompelling,multifaceted environmentthatincludesonline,classroom,andexperientiallearningformats.
AssociateOnboarding
Ourweeklycareerkick-offcallprovides newassociateswithanintroductiontoour company’scustomerserviceexpectations, structure,culture,benefits,programs,and resources.Duringthislive,high-touch onboardingexperience,associateshavethe opportunitytoaskquestionsandengage withAvenue5leadersandcorporategroup subjectmatterexperts.
Wewillsoonbeofferinganenhanced onboardingprogramwithasocial ambassadorcomponent,inwhichnew associatesarepairedwithexperienced Avenue5mentors.Throughthissocial ambassadorinitiative,newassociates willhavetheopportunitytolearnnewskills, engagewithourcompany’suniqueculture, andconnectwithnetworkingopportunities andotherresourcespromotingpersonal developmentandcareergrowth.
Mentorship,Engagement,andProfessionalGrowth
Ourcareerdevelopmentandtrainingteamalsooverseesanothercareer enhancementplatformforassociates,theElevateprogram.Elevateisaskillcheck initiativedesignedtoensurethatouron-siteteamsaremakinganeffective connectionwitheachprospectiveresident,andthatourassociatesexcelinskills relatedtocustomerservice,customerexperience,andclosing.Theprogramallows ustomeasureandimproveoursalesandserviceprocessesateachproperty, identifyandrecognizeourtopperformers,andelevateourproperties’performance, ourclients’results,andourassociates’careers
SkillEnhancementandCustomTraining
OurAvenueUonlinelearningcenter,whichincludesthousandsofvideocourses, enhancestheskillsofassociatesatalllevelsandinallroles,andprovidescustom trainingonAvenue5proprietarysystems,companyprocesses,property managementskills,compliance,personaldevelopmentsubjects,andmore.Using thelatesttechnology,researchonskilldevelopment,micro-learningformats,eyecatchinggraphics,andgamification,ourwebinartrainingsessionsengage associatesandmakethelearningprocessinteresting.Additionally,eachassociate hasunlimitedaccesstocoursespromotingcareergrowthaswellaslocal,in-person professionaldevelopmentcoursesonavarietyoftopicsincludingcustomerservice, sales,andmaintenance,amongothers
Resources,Recognition,andCollaboration
Go5,theAvenue5intranet,isourassociates’go-todestinationforcompanynews, information,resources,andassociateandteamrecognition.OnGo5,associates areencouragedandempoweredtoaccesstheinternaltoolsthatassistthemin completingeverydaytasks,tocelebrateouruniqueculture,tonetworkand collaboratewiththeircolleagues,toconnectwithAvenue5’scorporatesupport groupsandinternalsubjectmatterexperts,andtolearnfromtheirfellow associates’innovativeapproaches,strategies,andideas
DedicatedIntegrationsExpertise
IntegrationsTeam
Ourpropertyintegrationsspecialistshavea combined110yearsofon-siteleasingand propertymanagementexperience,andhold expertiseinoverseeinglease-ups,renovations, andstabilizedcommunities.
OneoftheprimaryinitiativesofAvenue5hasbeentoimproveonboarding forbothassociatesandassets,asthisprocesshashistoricallyposed significantchallengesforthemultifamilyindustry.Tominimizedisruptionsto propertyoperations,andensureasmoothtransitiontoAvenue5 management,wehaveestablishedaninternalintegrationsdepartmentthat issolelyfocusedononboardingnewassetsandprovidingsupporttoon-site teamsatintegratingpropertiesfor30dayspost-transition.Theprocess beginsearlyintheawardingofthecontractwhentheteambeginsengaging alloftheinternaldepartmentstoprepareforthetransitiondate.
Sincelaunchingourthird-partymanagementservicesinOctober2015, Avenue5hasintegrated1,000properties,totalingnearly200,000units,into ourportfolio.Weintegrate anaverageofeightnew propertiespermonthinto ourportfolio,onbehalfof clientsseekingaproperty managementcompany change,clientspurchasing newproperties,andclients investinginnewconstruction properties.
IntegrationsSpecialist
Seamless Property Onboarding
Ourin-houseintegrationsteam leadsouronboardingefforts andmonitorsallstagesof managementtransitions.
Arepresentativefromthisteam,the integrationspecialist,isassignedtoeach newintegratingpropertyatAvenue5.The integrationspecialistmaintainsadetailed checklistofonboardingtasksandhostsregular callswithAvenue5’soperations,maintenance, informationtechnology,accounting,marketing, ancillaryservices,andaffordablecompliance teamstodiscussneedsrelatedtoupcoming propertyintegrations.Betweencalls,the integrationspecialistutilizesAvenue5’s customSalesforceintegrationsdashboard forcross-departmentalcollaborationand communicationregardingownerrequirements, taskassignmentsandcompletions,newhire approvals,systemcredentials,document sharing,andmore.
Inadditiontobeingsupportedbya dedicatedintegrationspecialiston-site, eachnewpropertyteamhasaccesstothe maintenancesupportandexpertiseprovided byourmaintenanceintegrationspecialist.
APhasedApproach
IntegrationTeam
Pre-Integration:OnceAvenue5hasbeenverballyawardedmanagement, anintegrationspecialistisassignedtothenewAvenue5property.During thisphase,theintegrationspecialistisresponsiblefortrackingonboarding tasksandmilestones,initiatingcommunicationwiththeproperty’s operationslead,andfordisseminatingownerandlegacymanagement informationanddocumentation.
IntegrationDay:OnthefirstdayofmanagementwithAvenue5,theintegration specialistgreetstheon-siteteaminperson,introducesthemtoAvenue5’s culture,platforms,andpractices,andsupportstheteambycompletingcritical tasksincludingnewassociateonboarding,computersetups,andresident communications,helpingtoeliminateorminimizedisruptionstoproperty operations.Theintegrationspecialististypicallyon-sitefortwotothreedaysbut maystaylongeriftheneedarises.Upontheirdeparture,theintegrationspecialist willprovideareportofcompletedandpendingtaskstotheoperationslead,while actingasaliaisonforthenewpropertymanagerastheyacclimatetoAvenue5’s cultureandresources.
Post-Integration:Theintegrationspecialistcontinuestomonitorsystemsetupsand pendingtasks,andhostscallswheresystemsetups,resources,andtraining requirementsarereviewedandconfirmedwheresystemsetups,resources,and trainingrequirementsarereviewed.
Anotherlayerofpost-integrationsupportisprovidedthroughthefacilitationof suppliersetupandcompliance.Thistakestheburdenoffourpropertymanagers duringthefirstmonthofintegration,allowingthemtofocusonpropertyoperations. Oncecompletedthespecialistwillupdatethepropertymanagerandprovide coachingonsuppliercompliancemovingforward
OperationsTeam
Pre-Integration:Theoperationslead,usuallytheregionalmanager,servesas themainliaisonbetweentheclient,currentmanagement,andAvenue5.This roleinvolvescollectingnecessarydocuments,data,anddigitalassets, understandingclientobjectives,creatingpropertybudgets,recruitingstaff, anddevelopingstrategicmarketingplanswiththepropertymarketingteam.
IntegrationDay:Wheneverpossible,theoperationsleadwillbeon-sitetowelcome theirnewassociates,discussclientstrategy,andintroducetheproperty’sleasing andmarketingplans Theymayalsomeetwithsuppliersforbidsonnewservice contracts,ortourthebuildingandreviewthemarketwiththeclient.
Post-Integration:Theoperationsleadworkscloselywiththepropertyassociatesto reviewreporting,ensureappropriateaccesshasbeenissuedtoallplatforms,and verifythattheon-siteteamhascompletedtherequiredtraining.
MaintenanceTeam
Pre-Integration:Theproperty’smaintenanceintegrationspecialist participatesinintegrationcalls,assessesmaintenanceneedswiththe operationslead,andassistsinrecruitingandhiringmaintenancestaff.They alsoschedulesuppliersforservicecontractbidsandcollaboratewithclients onconstructionorrenovationprojectscopes.
IntegrationDay:Themaintenanceintegrationspecialistaidson-siteassociates withlockchangesforvariousareasandassistsinassessingsafetyrisks,identifying utilityshut-offs,touringvacantunits,settingupon-callschedules,andprioritizing workordersandunitturns.
Post-Integration:Themaintenanceintegrationspecialistreportsonanykey propertymaintenancefindings,workswiththeclientonconstructionorrenovation trackingasneeded,implementsnewservicecontracts,andprovidesmentoring andsupportforthepropertymaintenanceteam.
SystemsTeam
Pre-Integration:Thesystemsteamconfiguresthepropertymanagement system,includingtheCRMplatform,andcollaborateswiththemarketing teamtoestablishtheresidentportalandonlineleasingfunctionalityonthe propertywebsite.Priortointegration,theycollectdataandbeginsystemsetup.
IntegrationDay:Uponreceiptoffinalapprovedreports,thesystemsteam completestheconfiguration,initiatesthedatatransfer,andworkswiththe accountingteamtovalidatethenewreportswiththefinalsreceivedfromprior management.Additionally,thesystemsteamcompletesthesetupofBlueMoon, Avenue5’sleasedocumentplatform,sothatleasesmaybegeneratedimmediately
Post-Integration:Oncedataisvalidated,thesystemsteamactivatestheproperty managementsystem,assignsaccesstoassociates,andsendsthemawelcome emailwithpropertyclosingreportsandatrainingcalendar.Theteamalso integratesthemanagementsystemwiththewebsitetoenablefullonlineleasing andresidentportalfunctionality.Helpdeskticketsfornewpropertiesareprioritized andaddressedpromptly.
AccountingandTreasuryTeams
Pre-Integration:Theaccountingteamschedulesacallwiththeclientto reviewspecificaccountingrequirements,debtservice,cashdistributions, andlenderrestrictions.Thetreasuryteamopensoperatinganddepository bankaccounts,andordersbanksupplies.Additionally,thetreasuryteam reviewsallaccountingreportsbeforetheconversionprocess.
IntegrationDay:Theregionalcontrollersendsawelcomeemailtotheproperty managercontainingbankaccountinformation,thenameoftheassignedproperty accountant,andinstructionsconcerningaccountspayableprocedures,monthly financialprocesses,andmonth-endcloseinstructions
Post-Integration:Onceclosingdataistransferredintothepropertymanagement system,theaccountantreviewsfinancialreportsbeforethesystemgoeslive,and workswiththepropertyoperationsleadtocompleteallrelatedaccountspayable itemsandclientfinancialreportingrequirements
PropertyMarketingTeam
Pre-Integration:Thepropertymarketingteamcollaborateswiththe operationsleadandclienttounderstandpropertyneeds,including rebrandingorrefreshingthebrand.Theyalsodevelopplansforaccessing theproperty’sURLanddigitalassetsforwebsitedevelopment,reviewcurrent advertisingsources,setupcustomerfeedbackandreputationmanagement platforms,andoffermarketingtacticsandstrategyadvice.
IntegrationDay:Thepropertymarketingteamsecuresaccessto,andcontrol of,socialmediasites,andensuresthatthelegacywebsitedomainhasbeen transferredtoAvenue5.
Post-Integration:Thepropertymarketingteamcollaborateswiththesystems teamtointegratethewebsitewiththemanagementsystem,workswiththeclient onbrandinginitiatives,andcoordinatesmarketingandleasingplanswiththe operationslead.Additionally,theyassessnewproductsandservices,connectthe propertywithmarketingresourcesandtraining,anddelivermarketinganalytics reportstotheon-siteteam,operationslead,andclient.
AncillaryServicesTeam
Pre-Integration:Theancillaryservicesteammanagesutilitybillingand servicetransfers,rentersinsurance,receivables,andnationalsupplier accounts Theyalsosetthescreeningcriteriaforeachproperty,ensurethese criteriaareintegratedintothemanagementsystem,andevaluatemusic, video,andinternetlicensingneedsforeachproperty.
IntegrationDay:Theancillaryservicesteamsendsawelcomeemailtotheon-site teamcontainingsupplieraccountcredentialsandinstructions,providesthe on-siteteamwithdetailsonsuppliercompliance,andsetsupsuppliersinthe propertymanagementsystem
Post-Integration:Theancillaryservicesteamliaiseswiththethird-partybilling companytoensurethatallutilityaccountsaretransferredover,andperformsa leaseauditbeforebillingresidentstoverifythatchargesareinaccordancewith thelease.
AffordableComplianceTeam
Pre-Integration:Theaffordablecomplianceteamcollaborateswith operatorsandclientstoidentifyanyaffordableprogramsattheproperty, andcontactsregionalauthoritiesasneededtogatherinformationonall relevantrequirements.
IntegrationDay:Theaffordablecomplianceteamdesignatesanassociate tosecurecopiesofalltenantincomecertificationsthatwillbesenttothe appropriateparties.
Post-Integration:Theaffordablecomplianceteamprovideson-siteteamswith trainingoncompliancepracticesaswellasassistanceonissuesrelatedto affordablehousing,complianceauditing,HUDadministration,Low-IncomeHousing TaxCredits,HUDloans,andanassortmentofinclusionaryhousingprograms monitoredbycities,counties,andstateandfederalagencies.
QualityAssurance
Avenue5’sQualityAssuranceprogramprovideson-siteevaluationsofeach propertytwiceayear.Thesefull-bodiedinspectionsareconductedbyAvenue5 associatesindependentofouroperationsteams.Qualityassurancespecialistsare trainedtoevaluatepropertiesbasedon5categories:propertyoperations,resident lifecycle,maintenance,marketing,andassociatemanagement.Itemsineach categoryareevaluatedaccordingtoAvenue5’spoliciesandpractices,usinga0-3 scoringmodel:3–exceedsexpectations,2–meetsexpectations,1–doesnotmeet expectations,0–missingcompletelyorseverelyunderexpectations.Anyitemthat scoresbelow2requiresacorrectiveactionthatisassignedtotheproperty.
Avenue5’sQualityAssuranceprogramismeanttobeapartnershipwithproperty associates;itwascreatedtohelpidentifyareasthatmightneedattention,butalso tocelebratestrengthsandsuccesses.High-performingpropertiesaswellasthose thatshowimprovedscoresovertimearefeaturedinGo5,Avenue5’sassociate intranet
TailoredAccountingfor PropertyGrowth
MaximizingGrowthandProfitabilitythroughExpert FinancialAlignment
Wecraftasuccessguideincollaborationwitheachpropertyownerthatoutlines accountingcalendarreportingdates,monthlycloseschedules,chartsofaccounts, andpracticesandguidelinesforpropertyonboarding,budgeting,accounting monthend,financialchangesandreclasses,reporting,cashmanagement, capitalizationexpenditures,baddebts,writeoffs,latefees,ownerdistributions,and more Inaddition,inordertofacilitateaccountants’holisticunderstandingofeach property’sclientprioritiesandbroader businesscontext,eachclient-specific successguidedetailsapplicablestrategies relatedtooperations,marketing,technology, maintenance,renovations,capitalplanning, supplierrelationships,andotherareas.Each accountantreceivesacopyoftheapplicable successguidebasedonthepropertiesfor whichtheymaintainoversight
Uponintegration,eachpropertyisassigned adedicatedaccountteambasedonthe specificpropertyownerbeingserved.Each ofourpropertyaccountantsmaintains oversightofnomorethan12properties, inordertoensurequality,accuracy,and personalizedservice.
EnsuringAccuracyandIntegrityinProperty FinancialOperations
Avenue5maintainsstrictinternalcontrolpoliciesandproceduresforproperty activityreporting,charges,system-widefeesanddeposits,billing,controloffunds received,delinquencymanagement,laterentandfees,returnedchecks,petty cash,invoices,checkrequests,move-outprocessing,collectionfileprocessing, securitydepositrefunds,financialreporting,budgets,andpurchasing.fostera productiverelationshipwithlocalmediaoutletsandensureapositiveprofileinthe localcommunity,weassistpropertieswithactivitiesincluding:
RobustInternalControls StrategicBudgetPlanning
CraftingandMonitoringAnnualBudgetsfor OptimizedPropertyOperations
PropertyoperatingbudgetsarecompletedbyAvenue5onanannualbasis, accordingtoeachowner’sschedule.Theintentistodevelopanaccuratebudget thatanticipatestheneedsoftheproperty,andactsasaguideforproperty operationsforthecomingyear. Performanceagainstbudgetis monitoredthroughthemonthly financialstatement.
AdvancedReporting Capabilities
Customizable,AutomatedSolutionsforDiverse OwnerRequirements
Wehave70standardreportscurrentlyavailablethroughAvenue5,andhavethe abilitytocreateandautomatecustomreportsinourYardienvironment,basedon eachowner’sneeds.Additionally,wehaveextensiveexperienceinelectronically transferringreportingdatatoclientsthatusedifferentaccountingsoftware.
Comprehensive InternalAudits
EnhancingFinancialIntegrity withExpertThird-PartyReviews
Avenue5retainstrustedthird-partyauditing specialiststogeneratekeyreportsand performspotchecksofallfinancialsupon clientdemand.Ourexternalauditingexperts arecommittedtoobservingbestpractices andsharinginnovativeideasthathelp propertiestostrengthentheirperformance andexceedperformanceexpectations.
ExpertConstruction Management
LeadingMultifamilyProjectswithPrecision,from ConcepttoCompletion
ThemaintenanceandconstructionmanagementgroupatAvenue5leadsall phasesofmultifamilyconstructionandrenovationprojects,employingprocesses thatminimizerisks,enhancecontractorcontrol,reduceday-to-dayproperty disruption,reducedelays,leveragecostsavingsthroughpreferredsupplier relationships,andoptimizereturnoninvestment.Ourin-housemaintenanceand constructionexpertsoverseethedesign,planning,contracting,materialacquisition, andconstructionprocessestoensurethat eachprojectadherestoitsscopeofwork, schedule,sequencingofphases,budget, andqualitystandards Additionally, membersofourmaintenanceand constructiongroupexaminedesignconcepts andpricingscenariostodeterminewhich renovationprojectsaresupportedbylocal marketconditionsandarelikelytogenerate amaximumreturnoninvestment.
Ourrenovationexpertscollaboratewith clientsandoperationsonprojectconcepts, plans,timelines,andimplementation We definescopes,developcostestimates, inspectunits,sourcematerials,select topcontractors,obtaincompetitivebids, managecomparisons,handlecontracts, createschedulesandbudgets,oversee inspections,securepermits,andsupervise allconstructionanddesignactivitiesto completion.
ProactiveArea MaintenanceStrategy
EnhancingPropertyCarethroughExpertOversight
Avenue5takesaproactiveapproachtoregionalmaintenance.Ourarea maintenanceleadersaretaskedwith:
Conductingsitevisits
Managingsiteauditsandinspectionswithregardtocapital improvements,sitesafety,siteSOPoperationscompliance,andproperty maintenanceprograms
Assistingsiteswithbudgeting,renovations,andcontractnegotiations
Providingassistancewithpostingjobopenings,recruiting,interviewing,andhiring Overseeingmaintenancecoachingandmentoringinitiatives
Standardizingareamaintenancepracticesandreporting
AssistingwithAvenue5’snationalaccountsformaintenancesuppliers LiaisingwithAvenue5’sclientservicesexpertsondevelopment,duediligence, propertyintegrations,andotherclientneeds
Additionally,ourareamaintenanceassociatesmanagebothonlineandin-person training.Ouronlinelearningsystemincludesallnecessaryindustrycoursesandis regularlyupdatedbyAvenue5’scareerdevelopmentteamascourseworkevolves. Theareamaintenanceteamcollaborateswithtrainingexpertstocreatespecialized coursesledbymaintenanceleaders Avenue5alsopartnerswithsuppliersfor industry-specifictraining.Associatesareencouragedtoattendlocaltradeshowsand conventionstofostercareergrowth.Committedtoassetpreservation,ourleaders enforceanextensivepreventivemaintenanceprogram,requiringeachpropertyto adheretoandmaintainascheduledplanunderregionalleadership.
ComprehensivePreventive Maintenance
SafeguardingPropertyValuethroughSystematicCare
Avenue5takesprideincaringforourapartmenthomes,propertygrounds, commonareas,andamenities,andensuringthattheyareattractiveandin excellentcondition.Wearecommittedtotakingallnecessarymeasuresto maintaintheintegrityofeachassetandpreserveitsvalue.Tothisend,wehave createdapreventivemaintenancescheduleformthatcanbeutilizedforthe weekly,monthly,quarterly,semi-annual,andannualpreventiveinspections. Preventivemaintenanceguidelines,whicharecarriedoutbytheproperty managerandmaintenancesupervisor,areasfollows:
WeeklyPreventiveMaintenanceInspection
Commonarealights
Marketingpath
Poolcare
MonthlyPreventiveMaintenanceInspection
Emergencylightingandexitsigns
Stairinspections
Golfcartsafetycheck
Laundryroomsandmailkiosks
Exerciseequipment
QuarterlyPreventiveMaintenanceInspection
Compactor/dumpster
Sidewalksandconcrete
HVACfilterchanges
Commonareaamenities
Firesprinklersystems
Firepanel
Fireextinguishersinplace
Accessgates
Poolgates
SmokeDetectors
Carbonmonoxidedetectors
Dryervents
Apartmentwaterheaters
Semi-AnnualPreventiveMaintenanceInspection
Chillers,generators,andboilersystems
Irrigationsystem
Propertydrainage
AnnualPreventiveMaintenanceInspection
Commonarealightingsafetyassessment
Fireextinguishercertification
Firepanelcertification
Firesprinklercertification
Firehydrantcertification
Elevatedsurfacesinspection
Elevatorcertification
Parkinglot,drivelanes,asphalt, speedbumps,andcurbs
Fencing
Golfcarts
Doorsandwindows
HVACcondensationlinesandcoils
Roofandgutters
Apartmentinspections
Wevalueourrelationshipswithourclientsandbelievethattransparencyiskeyto buildingtrustandfosteringlong-termpartnerships.Inlinewiththiscommitment, wewanttobeclearaboutourfeestructure.
Weproposeamanagementfeeof2%ofgrossrevenue,andthebelowminimum feerampschedule,whicheverisgreater.
Months1-3:Minimumof$7,140
Months4-6:Minimumof$7,500
Months7+:Minimumof$8,500
Thefeelistisconstructedtoseparaterequiredfeesfromoptionalfees.Therequired feeswillbeincorporatedintothepropertybudgetandinclusiveofanyunderwriting thatmaybeaskedtobeprovided
