Anatine has a history of content creation. “I’ve been creating content for games since I can remember; I’ve always liked that. I used to play The Sims™ (not online) and created clothing just for myself. And as soon as I created my SL® account, I started creating (or at least trying to) clothing and accessories.” Anatine creates in SL® what she enjoys in her first life, calling her in-world designs her own “fashion cravings collection.” When those same items can be enjoyed by others, it brings Anatine a deep sense of satisfaction. Like many in SL®, Anatine enjoyed the club scene for a time. It was at a club that [DDL] began to take shape. “I was standing at a club and someone talked to me. I didn’t know that person; the name didn’t ring any bells for me. Later I found out he was a designer. We became friends. He encouraged me to learn more, so I did. He’s not in SL® anymore, but he’s always been my role model and someone I’ll always admire. The second person I will always be grateful to is another stranger I met at the same club while just standing there. Another designer and owner of a great shopping sim (he’s not in SL® anymore either) who saw what I was doing and also encouraged me to make more accessories. He invited me to be a guest at a very popular discount shop at that time. So I started making more accessories, but I still didn’t have an in-world store. The third person who helped me was a friend of mine who told me literally, ‘It’s now or never! We are building your store right now!’ And he helped me build my first store. 54