A LEGACY OF LEARNING
P. 1-2
UNPARALLEL ED EDUCATION PROGRAMS
P. 5
MUD PARTNER SCHOOL
P. 7
CAREER OPPORTUNITIES ALUMNI STORIES
P. 9-14
FINANCIAL ASSISTANCE THE NEXT STEP
P. 8
P. 15
P. 15
P. 3-4
A LEGACY OF LEARNING The legacy of Horst Rechelbacher extends far beyond the creation of Aveda. A pioneer of holistic beauty, and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony, both individual and collective. Born in Austria in 1941 to an herbalist mother and a shoemaker father, Horst began working in the salon across the street at the age of 14. “I was not a good student at all but I was very eager to be something different,” he said. Horst was a natural talent, and by age 17, he was working as a stylist at a prestigious salon in Rome, tending to international celebrities. By the age of 20, he had won the European Hairstyling Championship, which he used as a springboard to tour Europe and the United States. “What is a calling? It’s like almost a fire inside me and it keeps me alive,” he said.
A LIFELONG STUDENT A world-class stylist in his teens, Horst ended up
“
in Minneapolis, Minnesota by accident. During a stylist competition in 1963, Horst’s car was hit by a drunk driver. After recovering, he decided to settle in Minneapolis and opened his own salon, Horst &
I was not a good student at all, but I was very eager to be something different.
Friends. As his success grew and he opened more salons, Horst faced burnout from overworking. With the help of yoga, meditation, and herbal remedies he re-entered his life. Following a retreat in India in 1970, Horst adopted holistic thinking and the belief that individual beauty is directly linked to the beauty of the world around us. His were ideas that would revolutionize the beauty industry. “We are the earth,” he said.
- Horst M. Rechelbacher, Aveda Founder
“We are soil. We are water. We are everything. So go organic if you can. So become a farmer. Grow in your own house. Grow peppermint and make your own tea. Celebrate life.” 2
U N PARA LLEL E D E DUCAT IO N CUSTOMIZABLE COLOR Aveda’s customizable color system allows you to develop a deeper understanding of color theory and the chemistry behind formulating, giving you skills that provide foundational expertise for any color system.
TWICE THE TECHNIQUES TECHNIQUES
AVEDA CURRICULUM
LEADING TEXTBOOK
Color
17
7
Texture
16
6
Cutting
21
12
3
BUSINESS CURRICULUM We teach you not only how to be a great service provider, but how to succeed in business. Our Marketing Curriculum will help you to build a client list and keep your books full, while our Financial Curriculum will give you the foundation on which to build a successful career as an entrepreneur.
BEACON AWARDS Beacon is an annual event held in conjunction with the Professional Beauty Association’s Beauty Week to provide the nation’s top future professionals with the guidance to achieve maximum career success. Beacon students attend the most celebrated industry events during PBA Beauty Week, including PBA Symposium, the North American Hairstyling Awards (NAHA), and Cosmoprof North America, and benefit from specially designed educational sessions to help them embark on a successful career path. As of January 2021, our Aveda Institutes have had more than 300 students honored by Beacon.
NORTH AMERI CAN HAIRSTYLING AWARDS The North American Hairstyling Awards (NAHA) is the most prestigious photographic beauty competition in North America, celebrating the artistry and skill of the professional salon industry. Seventeen of our students have been nominated for Student Hairstylist of the Year, with four of them winning the honor. We sat down with Aveda Institute Columbus alumni and 2020 Student Hairstylist of the Year winner Dottie Greene, to talk about her experience, what she has learned through the experience and what it has meant to her to be named the winner. Watch her story to learn more about her experience!
THE AVEDA NETWORK With more than 6,500 salons/spas in the nation, the Aveda network provides great opportunities for employment. But our education provides the knowledge and experience to work in any salon or spa.
LEARNING IN YOUR HANDS Your student kit includes an iPad to access our electronic curriculum that combines both Pivot Point theory with Aveda proprietary theory and techniques. 4
COSMETOLOGY Our cosmetology program incorporates extensive hands-on learning to provide students with a total body approach to beauty and wellness including hairstyling, color, skincare, and more. Included with your cosmetology education is MUD Level I Beauty Essentials Makeup Certification! Cincinnati - 1500 Hours Indianapolis - 1500 Hours Columbus - 1500 Hours Chapel Hill - 1500 Hours Los Angeles - 1600 Hours
ESTHETICS We also offer an Esthetics Program that covers skin care, body care, waxing, and makeup, with an emphasis on high-touch techniques using high-tech delivery during spa clinic treatments. Cincinnati - 750 Hours Indianapolis - 700 Hours Columbus - 600 Hours Chapel Hill - 600 Hours Los Angeles - 600 Hours
WH AT ’S T H E DIF F E RE N CE? CAREER
C O SM E TO LO GY
Hairstylist Hair Colorist Hair Extension Specialist Platform Artist Esthetician Wax Specialist Lash Artist Makeup Artist Salon / Spa Owner Skincare Specialist Social Media Influencer Educator
6
EST H E T IC S
The education starts in the classroom where aspiring make-up artists are taught the fundamentals of makeup application and the theory necessary to adapt make-up techniques to differing conditions. A MUD certified make-up artist can work anywhere from the retail floor, to a film set, to a bride’s special day.
LEVEL I
LEVEL II
LEVEL III
All students completing this course
At this level, students will be exposed
The completion of the Level III Make-
will receive a Level I Make-up Artist
to areas of fashion, print, film, television
up Artist Certification is designed to
Certificate. In this intensive 84-hour
and bridal make-up applications. The
prepare students with real world
course, students learn how to apply
completion of the Level II Make-up
experiences and a well-rounded
beauty make-up and the theory
Artist Certification allows students to
education that prepares them for
behind it. These first 84-hours
transfer to the main campus program.
a career as a make-up artist. In
should be viewed as the bare
addition, the student is allowed to
minimum to learn beauty make-up.
transfer to a main campus program.
7
CAREE R O PP O RT UN IT IES
EDUCATOR
HAIRSTYLIST
MAKEUP ARTIST
ESTHETICIAN
AVEDA DISTRIBUTION
AVEDA CORPORATE
8
Our graduates come from all walks of life and their careers span a vast array of fields within the beauty industry. What they all have in common is that their story started at the Aveda Institute. We sat down with some alumni to hear their story in their own words. Read a few stories and watch a few interviews with our alumni to learn about their great stories!
9
I am a 13-year marine corps veteran. I joined the marine corps when I was 17 years old and I got out when I was 30. I knew that hair was going to be my path, I just wasn’t sure how I was going to make that transition from the military, especially the marine corp. Going from a predominantly male career to one where I am dealing with primarily women on a day-to-day basis. That alone was a bit tricky, but I have always been a firm believer that you cannot talk about your success without talking about your failures. I first went to another cosmetology school where there was a situation that happened, and I was expelled from the school. I got out of the Marine Corps in October 2016 I started at that school in November 2016. After 13 years in the marine corps, jumping straight into my dream and not taking a moment to really get ready for it was probably my biggest mistake. But, I wouldn’t change one thing. My thirteen years of Marine service gave me the experience in the world to be able to build relationships with everyone. The military also helped pay for my school.
READ SAVINA’S FULL STORY
10
Marie Pannell-Biggs shows that it’s never too late to chase your dreams. From doing her doll’s hair as a child, to working an unfulfilling job in an accounting office, to chasing her dreams and working New York Fashion Week, Marie has never lost her love of creativity and beauty.
When asked what her favorite part of her job
Four weeks into college, Stefanie gave up a full
was, she answered “My favorite part is when
ride scholarship to traditional college to pursue
students are about to graduate I get to work
her dream of being an entrepreneur in the beauty
with them on realistic expectations, how to be
industry. Her parents were sceptical of her decision
profitable in our industry and how to have fun
but she buckled down, grew her knowledge, opened
and develop a career path from it.”
her own salon and eventually even chose to return to college to learn more about business to make her salon more profitable. 11
When I was in school, I started working at a salon as the front desk girl. I actually got fired because I started doing hair, after hours, which I was not supposed to do. Somebody had asked me to do their hair, and I wasn’t licensed. That was the thing that triggered me to go into hair school. I remember working all summer to transfer into this school of social work from a sociology program. I worked really hard and I took extra classes and it was like a month out before school was supposed to start and I remember I hadn’t booked any of my classes, which means you’re not going to get any of the classes you want. I was with my parents and it was like a coming out moment for me. I stood in front of them in the living room. I’ll never forget this moment, I told them, “hey, you know, I think I want to be a hairstylist” and they just kind of blinked and looked at me and they were like, “Well, we knew that. We couldn’t tell you, you needed to decide it on your own” I was like, “oh, OK then!”
READ MIA’S FULL STORY
12
New York was definitely the goal. I came to New York at like 15 or 16 years old and my eyes were wide open, I was blown away. Especially coming from Cincinnati which I thought was the big city and then coming to New York, was just… Wow! This is the big city. And I fell in love with it. I needed to find a way so I can end up here eventually. I knew I wanted to be behind the chair, but I didn’t’ necessarily know until I got to New York how many options you have, especially in a city like this. You can do so many different things with it. It opened my eyes. I don’t just have to be behind the chair. I love being behind the chair, but I can do so many different things. I knew I always wanted to do Fashion Week. Beginning in 2011, I was doing at least on season. That kind of tapered off, I did like eight hard seasons back to back to back and now I’m a little more picky. Just because it’s a lot and it’s amazing, but it’s a lot. It’s great being my own boss, but I don’t think I would have been able to do any of that without the education and foundation I received from Aveda.
READ JOHNNY’S FULL STORY
13
Jake Ivins is a creative through and through and has translated his love of dance and beauty into a passion for education. After spending some time behind the chair, his desire for a new challenge and nurturing nature led him back to the Aveda Institute Chapel instructor training program where he says “I found what I wanted to do for the rest of my life.”
Bethany’s passion is education and making sure
From her time as a director of child care in the military
there’s a place for everyone in this industry.
to a stint teaching cosmetology to prison inmates, to
Her story began sixteen years ago with a
shaping the next generation of stylists at the Aveda
scholarship contest that helped her discover a
Institute, Latonya’s passion for people has driven her
path to a career she loved. She shows her drive
throughout her career.
for diversity by educating people on how to use haircare products for all cultures. 14
Originally, I thought I was either gonna be a rock star or point guard for the Chicago Bulls. Then I found out that I’m short and I’m not nearly good looking enough to be a rockstar, so I figured I got do something else. I’ve never had any problems in school, like flunk out of school or anything like that. I just had a real problem going to school – like actually making into the class, I was that kid. I wasn’t really a good “sitting-behind-a-desk” kind of person, so I needed to find something that I was able to up and moving and doing. When I was 15, I worked a show in Columbus and saw Van on stage cutting hair. At that time I was in a band with some friends and I was like, “he looks like a Rockstar up there.” That’s something I could do. My mom owned an Aveda Salon for years and I’d already been hanging out in her salon and I just kind of got more interested in that moment. I’m not a college guy. It’s just not me. It crushed my dad. My dad’s dream was for me to be a frat boy and to go away to school because he never had that opportunity. He had to work his way through college. Meanwhile, I thought that sounded like torture. But, he was really openminded about it. He thinks it was a great thing for me to go into and now he’s my biggest cheerleader.
READ DANIEL’S FULL STORY 15
FI N A N C IAL ASSISTAN C E FEDERAL FINANCIAL AID Those that qualify may be awarded a Pell grant, Direct Subsidized and/or Unsubsidized Stafford Loans, and/or Direct Parent Plus Loan. In order to be considered for aid, a student must complete a FAFSA (Free Application for Federal Student Aid). The amount of financial aid that a student may be awarded is based on a student’s Expected Family Contribution, which is determined by his or her FAFSA application.
SCHOOL CODES: Columbus: 041378 / Chapel Hill: 041407 / Los Angeles: 041378* Cincinnati: 038373 / Indianapolis: 041559 * Aveda Institute Los Angeles operates as a branch of Aveda Institute Columbus and uses the same school code.
NE XT ST E PS 1. APPLY FOR AN FSA ID If you are considered a dependant (generally age 24 or younger), parent must also obtain an FSA ID.
2. COMPLETE YOUR FAFSA Once you have your FSA ID, you may begin your Free Application for Federal Student Aid (FAFSA).
3. FINANCIAL AID APPOINTMENT Meet with a member of our Financial Aid Team to finalize a financial plan that suits your needs.
4. ENROLLMENT / EDUCATION With your financial plan set, you you’re ready to sign your enrollment agreement and start your education.
5. START YOUR CAREER Upon graduation you will be prepared to start your career as a licensed professional!
16
AS K ABOUT OUR N IGHT PRO GRAM ! *not currently offered at Aveda Institute Los Angeles
17
START YOURS TODAY! nurturavedainstitutes.com 18