ISSUE 01 avedafi.edu
INTRODUCING
ALISHA KEMP
STUDENT HAIRSTYLIST OF THE YEAR
ALSO INSIDE Is Aveda Institute For You? Alumni Success Stories Financial Aid Explained Beauty Career Options
WE KNOW WHAT YOU’RE THINKING... A career in beauty? That’s not a real career is it? The salon and spa industry is a vibrant and growing component of the U.S. economy, with more than 1.2 million total establishments and more than $57 billion in annual sales.* From 2000 to 2019, salon industry job growth outperformed the overall U.S. economy in 16 of those 19 years. Not only is the beauty industry a growing industry, it’s also an industry of small business owners. In fact, 31% of all individuals in personal appearance occupations are self-employed. In comparison, only 6% of the overall U.S. workforce is self-employed.* *According to the 2019 Professional Beauty Association’s Economic Snapshot of the Salon Industry
THIS AIN’T YOUR GRANDMA’S BEAUTY SCHOOL
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eauty education has come a long way. Gone are the days of windowless rooms filled with a haze of questionable chemicals. Instead, our facilities utilize state of the art technology in a spacious and bright atmosphere. The products we use are safe, natural, and ethically sourced. In the words of Aveda founder, Horst Rechelbacher, “If fashion pollutes, it should no longer be called fashion. It should be called pollution.”
Our facility is strategically located to maximize the number of guests for our students to serve. This means that as a student, you will have plenty of experience working on people, not mannequins, when you graduate. We strive not only to teach our students the skills to perform services, but also the skills to succeed in business. Our curriculum includes marketing, business and financial education that will serve our students for years to come!
GET WITH THE PROGRAM Cosmetology and Esthetics Information
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t he Aveda Institute, we offer both cosmetology and esthetics options for our students. If you’ve never heard those words before, that’s okay. We’ll break it down for you and help you figure out which program is the best fit to help you achieve your dreams! WHAT IS COSMETOLOGY? A cosmetologist specializes in hairstyling, skin care, nail care, and hair removal. Attending our cosmetology program is like getting three licenses in one – cosmetology, esthetics and manicuring
treatments, facials, makeup application and hair removal. An esthetician is not licensed to perform hair cutting, styling, or color services. Esthetics is typically a shorter program, but offers more limited opportunities. SO, HOW DO YOU CHOOSE? Choosing a program is a personal decision, but our admissions representatives are here to guide you through the decision-making process. CAR EER Hairstylist Hair Colorist Hair Extension Specialist Platform Artist Esthetician Wax Specialist
HOW IS ESTHETICS DIFFERENT? Esthetics focuses only on skin care including, skin
Lash Artist Makeup Artist Salon / Spa Owner Skincare Specialist Social Media Influencer Educator
C O S M E TO LO GY
EST HE T I C S
Career Opportunities // 3
CAREER OPPORTUNITIES
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s a licensed beauty professional you will have many beauty industry career opportunities. From owning your own salon to commercial and Hollywood work, there’s a fit for everyone. Whether this is something you’ve thought about for years or only recently interested in a career in beauty, we think you’ll find the beauty industry exciting and creative. Our graduates have achieved success in many different roles in the beauty industry. Below are just a few of the fields that our graduates have worked in
CAREERS IN BEAUTY EDUCATOR
HAIRSTYLIST
MAKEUP ARTIST
ESTHETICIAN
AVEDA CORPORATE
AVEDA DISTRIBUTION
WHAT’S YOUR DREAM? IMAGINE YOU... Behind the chair Being your own boss Educating future professionals Working Fashion Week As an influencer (fill in your dream here)
Alumni Spotlight // 5
ALUMNNI SPOTLIGHT JAKE IVINS
EBONY IVEY
BECCA DALY
Jake’s passion for his students drives everything he does. After teaching dance and working behind the chair, he found his purpose in developing the next generation of beauty professionals.
When Ebony began her career in beauty she was inspired by people of color who forged a path of diversity. Today, she inspires the next generation of professionals to embrace what makes us unique.
In high school, Becca struggled with traditional education. When she discovered cosmetology, she discovered her calling. As an assistant director, Becca thrives on creating an environment where learners of all types can excel.
Cosmetology Educator
Esthetics Team Leader
Assistant Director
Watch these Alumni Stories and many more
2021 Student Hairstylist of the Year Alisha Kemp Photos: Keith Bryce
A Pattern of Excellence // 7
A PATTERN OF EXCELLENCE AVEDA INSTITUTE STUDENT WINS STUDENT HAIRSTYLIST OF THE YEAR FOR THE SECOND YEAR IN A ROW
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ach year, students have the opportunity to compete for a professional photoshoot and entry into the Professional Beauty Association’s North American Hairstyling Awards (NAHA) to be considered for the honor of Student Hairstylist of the Year. Our Institutes have had finalists every year since 2007, with six students winning the top honor. In 2020 and 2021 our students scored back to back wins with Dottie Greene and Alisha Kemp being named Student Hairstylist of the Year. The Aveda Institute is committed to helping our students achieve their full potential and to perform as some of the top beauty professionals. We live our mission of “Developing future leaders in the world of beauty and wellness” and that mission is what sets us apart from other beauty schools.
An image from 2020 Student Hairstylist of the Year, Dottie Greene’s collection. Photo: Keith Bryce
“My educators pushed me because they knew it was my passion and they believed in me. If I can win at NAHA in my first year as a student—I can do anything.” - Dottie Greene
WHAT IS UNPARALLELED EDUCATION?
Photo: Keith Bryce
Unparalleled Education // 9
Education is about more than just the classroom. The Aveda Institute provides opportunities for our students to participate in a number of unique and exciting events. We’ve been recognized by magazines and industry organizations for the quality of our education in no small part due to these events.
The North American Hairstyling Awards (NAHA) is the most prestigious photographic beauty competition in North America, celebrating the artistry and skill of the professional salon industry. Eighteen of our students have been nominated for Student Hairstylist of the Year, with six of them winning the honor. In fact, one of our students has taken the win for the past two years in a row!
Beacon is an annual event held in conjunction with the Professional Beauty Association’s Beauty Week to provide the nation’s top future professionals with the guidance to achieve maximum career success. Beacon students attend the most celebrated industry events during PBA Beauty Week, including PBA Symposium, the North American Hairstyling Awards (NAHA), and Cosmoprof North America, and benefit from specially designed educational sessions to help them embark on a successful career path.
Our Institutes have been recognized by Modern Salon Magazine’s Excellence in Education Awards for a number of categories, including: • • •
Facilities • School Culture • Community Involvement •
Technology Alumni Programs Placement
MUD Partner School // 11
The education starts in the classroom where aspiring make-up artists are taught the fundamentals of make-up application and the theory necessary to adapt make-up techniques to differing conditions. A MUD certified make-up artist can work anywhere from the retail floor, to a film set, to a bride’s special day. All cosmetology students will receive Level I MUD Certification for no additional cost. Our partnership with MUD also allows for continuing education post-graduation for Level II and Level III MUD Certifications at the MUD Campus in either New York or Los Angeles.
12 // Financial Aid Explained
FINANCIAL AID EXPLAINED Figuring out how you can afford to pursue your career in beauty can be intimidating. With all of the unfamiliar language and confusing acronyms, it’s easy to feel lost. But we’re here to help! Here’s a quick overview of the financial aid process as well as some common terms and acronyms explained! FIGURE OUT YOUR OPTIONS Your eligibility for certain loans and aid types depends on a number of factors. Your age, dependency status, financial situation and more. Our Financial Aid team is here to help you find out what you qualify for and to guide you through the process. PELL GRANT The Pell Grant is the largest federal grant program offered to undergraduates and is designed to assist students from low-income households. A Federal Pell Grant does not have to be repaid. To qualify for a Pell Grant, a student must demonstrate financial need through the FAFSA form.
FSA ID An FSA ID consists of a username and password which gives you access to the U.S. Department of Education’s online systems and can serve as your legal signature when completing electronic documents. DIRECT SUBSIDIZED LOAN A Direct Subsidized Loan is a federal student loan where a borrower isn’t responsible for paying interest while in an in-school, grace, or deferment period. UNSUBSIDIZED LOAN An unsubsidized loan through the Direct Loan Program offers students a low, fixed interest rate. It is not based on financial need. PARENT PLUS LOAN Direct PLUS Loans, otherwise known as Parent Plus Loans, are federal loans that parents of dependent undergraduate students use to help pay for education expenses.
FAFSA Federal student aid is aid from the government in the form of grants, loans, and/or work-study to assist students with college or career school. The Free Application for Federal Student Aid (FAFSA®) is the form students fill out to apply for this aid. To fill out the FAFSA you will need the school codes below. • • • • •
Indianapolis - 041559 Columbus - 041378 Cincinnati - 038373 Chapel Hill - 041407 Los Angeles - 041378* EFC
Your Expected Family Contribution (EFC) is an index number that colleges use to determine how much financial aid you’re eligible to receive. Your EFC is calculated according to a formula established by law and the information from your Free Application for Federal Student Aid (FAFSA®).
NEXT STEPS 1. REQUEST INFO 2. TOUR OUR FACILITIES 3. APPLY FOR AN FSA ID 4. COMPLETE YOUR FAFSA 5. FINANCIAL AID APPOINTMENT 6. ENROLL AND START YOUR EDUCATION 7. BEGIN YOUR CAREER
TAKE THE NEXT STEP
Aveda Institute Los Angeles operates as a branch of Aveda Institute Columbus and uses the same school code.
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Scan the QR Code and fill out the form to request more info!
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