Aveda Institute Magazine - Issue 3

WE KNOW WHAT YOU’RE THINKING...

A career in beauty? That’s not a real career is it?

The salon and spa industry is a growing component of the U.S. 2000 to 2019, salon industry outperformed the overall U.S. of those 19 years. suffered during the Covid 19 Pandemic. But the number of personal appearance jobs is projected to grow by 13% between 2021 and 2031, compared to only 5% for all US jobs.

Not only is the beauty industry a growing industry, it’s also an industry of small business owners. In fact, 1 in 3 individuals in personal appearance occupations are self-employed. In comparison, only 7% of the overall U.S. workforce is selfemployed.*

*According to the 2021 Professional Beauty Association’s Economic Snapshot of the Salon Industry

THIS AIN’T YOUR GRANDMA’S BEAUTY SCHOOL

Beauty education has come a long way. Gone are the days of windowless rooms filled with a haze of questionable chemicals. Instead, our facilities utilize state of the art technology in a spacious and bright atmosphere.

Aveda products are 100% vegan and responsibly manufactured. In the words of Aveda founder, Horst Rechelbacher, “If fashion pollutes, it should no longer be called fashion. It should be called pollution.”

Our facility is strategically located to maximize the number of guests for our students to serve. This means that as a student, you will have plenty of experience working on people, not just mannequins, when you graduate.

We strive not only to teach our students the skills to perform services, but also the skills to succeed in business. Our curriculum includes marketing, business and financial education that will serve our students for years to come!

GET WITH THE PROGRAM

At he Aveda Institute, we offer both cosmetology and esthetics options for our students. If you’ve never heard those words before, that’s okay. We’ll break it down for you and help you figure out which program is the best fit to help you achieve your dreams!

WHAT IS COSMETOLOGY?

A cosmetologist specializes in hairstyling, skin care, nail care, and hair removal. Attending our cosmetology program is like getting three licenses in one – cosmetology, esthetics and manicuring

HOW IS ESTHETICS DIFFERENT?

Esthetics focuses only on skin care including, skin

treatments, facials, makeup application and hair removal. An esthetician is not licensed to perform hair cutting, styling, or color services. Esthetics is typically a shorter program, but is more limited in scope.

SO, HOW DO YOU CHOOSE?

Choosing a program is a personal decision, but our admissions representatives are here to guide you through the decision-making process.

Cosmetology and Esthetics Information

BEAUTY CAREER OPTIONS

As a licensed beauty professional there are many beauty industry career options. From owning your own salon to commercial and Hollywood work, the beauty industry offers you the chance to find the fit that’s right for you. Whether this is something you’ve thought about for years or only recently interested in a career in beauty, we think you’ll find the beauty industry exciting and creative.

Below are just a few of the areas in which our graduates have worked.

CAREERS IN BEAUTY

MAKEUP ARTIST

ESTHETICIAN

EDUCATOR

HAIRSTYLIST

BRILLIANT FUTURE SCHOLARSHIP

The Aveda Institute’s Brilliant Future Scholarship is an opportunity for graduating high school students to show their passion for the beauty industry and be awarded a scholarship toward their education!

Apply Now!

LEARN MORE

ALUMNNI SPOTLIGHT

Ebony was inspired by people of color who forged a path of diversity in beauty. Today, she inspires the next generation of professionals to embrace what makes us unique.

After high school, Levi followed the path others thought he should follow. It wasn’t until later that he decided to pursue his passion for beauty. He found his true calling by helping his guests express themselves and embodies our mission of “do what you love, love what you do.”

Marie left behind a career in accounting to chase her dream of becoming a stylist. Since then, she has become an accomplished stylist, worked at New York Fashion Week, and inspired many future professionals as a cosmetology educator.

Watch these Alumni Stories and many more

EBONY IVEY Esthetics Team Lead Master Stylist

Cosmetology Educator

LEVI GRAGG

MARIE PANNELLBIGGS

AWARD-WINNING EDUCATION

CELEBRATING 17 YEARS OF EDUCATION EXCELLENCE

Each year, students have the opportunity to compete for a professional photoshoot and entry into the Professional Beauty Association’s North American Hairstyling Awards (NAHA) to be considered for the honor of Student Hairstylist of the Year.

Our Institutes have had finalists every year since 2007, with six students winning the top honor. In 2020 and 2021 our students scored back to back wins with Dottie Greene and Alisha Kemp being named Student Hairstylist of the Year. And in 2023, two of the five finalists were from our Institutes!

2023 Finalist

Student Stylist: Didem Gokturk

Photo: Nohemi Capetillo

2023 Finalist Student Stylist: Didem Gokturk

Photo: Nohemi Capetillo

The Aveda Institute is committed to helping our students achieve their full potential and to perform as some of the top beauty professionals. We live our mission of “Developing future leaders in the world of beauty and wellness” and that mission is what sets us apart from other beauty schools.

“My educators pushed me because they knew it was my passion and they believed in me. If I can win at NAHA in my first year as a student—I can do anything.”

- Dottie Greene, 2020 WINNER

An image from 2020 Student Hairstylist of the Year, Dottie Greene’s collection. Photo: Keith Bryce

2023 Finalist

Student Stylist: Destiny Johnson

Photo: Nohemi Capetillo

2023 Finalist

Student Stylist: Destiny Johnson

Photo: Nohemi Capetillo

WHAT IS UNPARALLELED EDUCATION?

Photo: Keith Bryce

Education is about more than just the classroom. The Aveda Institute provides opportunities for our students to participate in a number of unique and exciting events. We’ve been recognized by magazines and industry organizations for the quality of our education in no small part due to these events.

The North American Hairstyling Awards (NAHA) is the most prestigious photographic beauty competition in North America, celebrating the artistry and skill of the professional salon industry. Twenty-one of our students have been nominated for Student Hairstylist of the Year, with six of them winning the honor. In fact, one of our students has taken the win for two years in a row in 2020 and 2021!

Beacon is an annual event held in conjunction with the Professional Beauty Association’s Beauty Week to provide the nation’s top future professionals with the guidance to achieve maximum career success.

Beacon students attend the most celebrated industry events during PBA Beauty Week, including PBA Symposium, the North American Hairstyling Awards, Cosmoprof North America, and benefit from specially designed educational. To date, we have had 222 students selected as Beacon honorees!

Our Institutes have been recognized by Modern Salon Magazine’s Excellence in Education Awards for a number of categories, including:

EARTH JAM

AN ANNUAL CELEBRATION OF OUR STUDENTS’ PASSION

Starting in 2004, our Aveda Institutes held an annual fashion benefit as a vehicle for our students to show off their talents and passion in a themed event that raised money for local charities. In 2021, Earth Jam evolved into a virtual event to continue to offer a unique opportunity for our students.

Each year, a competition is held at each of our locations in which students create hair and makeup looks that are inspired by the year’s selected theme. The top looks from each Institute are selected to participate in a photoshoot with renowned celebrity photographer.After the photo shoot, a panel of beauty professionals from around the country evaluate the images for their technical skill, interpretation of the theme and more. the team who has the highest scores from the panel is awared a $2,000 scholarship for each member of the winning team.

2023 Virtual Earth Jam Winner Student Stylist: Tanya Kennedy

Photo: Nick Spanos

Past themes have been the Ayurvedic Elements (earth, wind, fire, water, and infinity) and fashion designers including Christopher John Rogers, Christian Siriano, Betsey Johnson, Eckhaus Latta, Ralph Lauren, Schiaparelli, Chanel, Balmain, and Gucci.

In 2023, our students celebrated the theme of Icons of the Beauty Industry. The icons they were inspired by included Vidal Sassoon, Vivienne Mackinder, Tippi Shorter, Ted Gibson, and Aveda’s own Antoinette Beenders.

Scan the QR code to the right to watch last years Earth Jam and see all of the amazing work our students produced!

WATCH EARTH JAM 2023

2023 Virtual Earth Jam Finalist Student Stylist: Julia Gates

Photo: Nick Spanos

2023 Virtual Earth Jam Finalist

Student Stylist: Jaclyn Collins

Photo: Nick Spanos

Cover Image

2023 Virtual Earth Jam Finalist

Student Stylist: Shelby Mitchell

Photo: Nick Spanos

2023 Virtual Earth Jam Finalist Student Stylist: Kailee Hoskins

Photo: Nick Spanos

SUPERIOR EDUCATION BY DESIGN

Great salon and spa design can evoke another place, another era or even another state of being. It sparks emotion, whether that’s the vibrant vibe of a cutting floor community, the creative show-andtell spirit of the color bar or the calming Zen of the spa zone.

Each year, Salon Today Magazine recognizes salons, spas and beauty schools for exemplary design. In 2023, the new Aveda Institute Indianapolis was named School of the year.

This isn’t our first honor though! The Aveda Institute Chapel Hill took home the honor in 2016 after opening it’s new facility. Our facilities are a reflection of our commitment to excellence in beauty education!

EDWIN NEILL II

FULL POTENTIAL STUDENT COMPETION

2023 Winners

Aveda Institute Columbus

Colorist: Shelby Mitchell

Stylist: Ayse Al-refaai

Makeup: Jaydine Mallari

This annual student award competition was created to memorialize one of the greatest motivators in the Aveda network. A role model for all - Edwin Neill II not only believed in our mission, he lived it daily. His greatest memory will be his contribution to the youth of the beauty industry. The Edwin Neill II Full Potential Student Award emphasizes Edwin’s belief in team versus individual achievement, which he brought to our network.

Our family of Aveda Institutes have had student winners in 2023, 2021, 2018, 2017, 2015, 2013, and 2010. In 2023, one of our institutes also won the Educator Team award, showing that our drive for excellence extends through the entire organization. We’re extremely proud of all of the hard work our students put into this competition and excited to what our future students come up with!

OUR CURRICULUM A

t the Aveda Institute

we don’t just teach our students how to pass the state board examination, we teach them how to succeed. Our curriculum includes modules for advanced education from legendary stylist and beauty educator, Vivienne Mackinder, Make Up Designory (MUD) certification, and Aveda’s own exclusive curriculum,

called Learn Aveda. We also included training in business development from ProsperU, financial wellness from Money by Qnity, and professional development with CanvasMe. With all of these amazing additions to our curriculum, we believe that an Aveda education is the best way to start your career in beauty!

Prosper U’s “Drivers of Success” program is a hands-on, resultsdriven business intensive program for beauty schools.

It teaches students best practice business-building tools including retailing, retention, rebooking, referrals and building great relationships. Your students will develop the passion and skills to succeed by learning communication guidelines, manners, selfesteem, how to make a great living, how to set goals and more. Students will learn how to be successful, build self-confidence and gain the tools needed to make more money!

As part of our students’ enrollment, they receive top financial training empowering them to succeed with their money AND their craft. The MONEY by Qnity program guides them through eight visually engaging modules; each module featuring five timeless and timely MONEY lessons; including videos, activities, discussions, real life money stories, and so much more!

Our students have access to Canvas ME, a home for over 42,000 Beauty, Barber, Esthi, Nails, Makeup, teacher, students, and professionals who are ready to showcase their hard work, share their portfolio links, network, and apply for career changing opportunities.

Canvas ME empowers students to overcome the biggest hiring challenges in the beauty industry.

INDUSTRYLEADING SKINCARE EDUCATION

All of our esthetics students will learn not only the Aveda skincare curriculum, but also the Ultraceuticals skincare curriculum and the Sylton Observe Skin Imaging System.

Using the Observ Skin Imaging System allows our students to perfect their consultations and point out concerns when they matter most, before they start to show.

Our graduates will be equipped to understand the skin at every level and to recommend treatments and products to address nearly any skin care concern.

CUSTOMIZABLE COLOR

Aveda’s customizable color system allows you to develop a deeper understanding of color theory and the chemistry behind formulating, giving you skills that provide foundational expertise for any color system.

Our color is 100% Vegan and as always Cruelty Free and 95% Natural. It’s a true semi-permanent hair color range, lasting up to 16 shampoos, perfect for fashion colors. There are SO MANY WAYS TO WEAR VIBRANT COLOR and so many different techniques and placements to choose from.

As an Aveda Institute student, your knowledge of color theory paired with the Aveda Vibrants line of fully customizable color will prepare you for any color request!

®

The education starts in the classroom where aspiring make-up artists are taught the fundamentals of make-up application and the theory necessary to adapt make-up techniques to differing conditions. A MUD certified make-up artist can work anywhere from the retail floor, to a film set, to a bride’s special day.

All cosmetology students will receive Level I MUD Certification for no additional cost. Our partnership with MUD also allows for continuing education post-graduation for Level II and Level III MUD Certifications at the MUD Campus in either New York or Los Angeles.

FINANCIAL AID EXPLAINED

Figuring out how you can afford to pursue your career in beauty can be intimidating. With all of the unfamiliar language and confusing acronyms, it’s easy to feel lost. But we’re here to help!

Here’s a quick overview of the financial aid process as well as some common terms and acronyms explained!

FIGURE OUT YOUR OPTIONS

Your eligibility for certain loans and aid types depends on a number of factors. Your age, dependency status, financial situation and more. Our Financial Aid team is here to help you find out what you qualify for and to guide you through the process.

PELL GRANT

The Pell Grant is the largest federal grant program offered to undergraduates and is designed to assist students from low-income households. A Federal Pell Grant does not have to be repaid. To qualify for a Pell Grant, a student must demonstrate financial need through the FAFSA form.

FSA ID

An FSA ID consists of a username and password which gives you access to the U.S. Department of Education’s online systems and can serve as your legal signature when completing electronic documents.

DIRECT SUBSIDIZED LOAN

A Direct Subsidized Loan is a federal student loan where a borrower isn’t responsible for paying interest while in an in-school, grace, or deferment period.

UNSUBSIDIZED LOAN

An unsubsidized loan through the Direct Loan Program offers students a low, fixed interest rate. It is not based on financial need.

PARENT PLUS LOAN

Direct PLUS Loans, otherwise known as Parent Plus Loans, are federal loans that parents of dependent undergraduate students use to help pay for education expenses.

FAFSA

Federal student aid is aid from the government in the form of grants, loans, and/or work-study to assist students with college or career school. The Free Application for Federal Student Aid (FAFSA®) is the form students fill out to apply for this aid. To fill out the FAFSA you will need the school codes below.

• Indianapolis - 041559

• Columbus - 041378

• Cincinnati - 038373

• Chapel Hill - 041407

• Wilmington - 013850

• Des Moines - 042033

NEXT STEPS

1. REQUEST INFO

2. TOUR OUR FACILITIES

3. APPLY FOR AN FSA ID

4. COMPLETE YOUR FAFSA

5. FINANCIAL AID APPOINTMENT

6. ENROLL AND START YOUR EDUCATION

EFC

Your Expected Family Contribution (EFC) is an index number that colleges use to determine how much financial aid you’re eligible to receive. Your EFC is calculated according to a formula established by law and the information from your Free Application for Federal Student Aid (FAFSA®).

7. BEGIN YOUR CAREER

TAKE THE NEXT STEP