Linkedin The Love Campaign

Centred around the idea of enabling only ‘love reacts’ on LinkedIn for Valentine’s Day, which would create a positive and supportive vibe all over the community on the platform, where people can appreciate their connections indirectly by spreading love. If Linkedin, a prominent brand and platform, leads the way with this campaign, other platforms such as Facebook and Instagram may follow suit, turning the digital environment into a positive and collective community experience, rather than just an individual experience.

This campaign will differentiate LinkedIn from other social media platforms, and gain attention as a unique brand identity.