GAP X YASH PRADHAN

Yash Pradhan

Freelancing Graphic Designer and Illustrator

Originating from Bombay with over six years in his career, Yash Pradhan is a man who doodled his way in the industry by working and collaborating with companies such as Adidas, Levi’s, Netflix, One Plus, BoAt Lifestyle, Omnikon, Wolves, Bhavishyavani Future Sounds, etc. In his work, he yearns to create his observations of everyday life in different forms and illustrate them through his unique perception. From playing with fonts and denim to playing with augmented reality, he has shown his diverse portfolio to many and yet aspires to explore more.

The idea was to showcase the design elements specific to India in an optimistic and visually-interesting manner.

The illustrations on the patch designs come in various forms and sizes with a wide range of compositions inspired by Indian arches, rikshaws, Bollywood movies and music, cutting chai and more.

Therefore, each patch comprises a mix of Indian culture, fluid design shapes and forms representing individuality, inclusivity, creativity, simplicity, optimism, and doing good, which are GAP’s core beliefs.

The following five designs showcase the same in the GAP’s Spring colour palette so that they can be adapted over GAP merch to showcase this collaboration of Culture and Modern American Optimism.