2014 Autoforum January/February Online

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January/February 2014

I N F O R M E D

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A N D

I N N O V A T I V E

C-Class to lust over

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C OMM E R C IA L

Adding up the strike costs

Inside NACE in Vegas

extra-heavies 70% ‘vrot’

Latin America - Emerging Giant 2013 Sales Sum Up PAGE 1

AutoForum - January / February 2014

PAGE 2

January / February 2014

CONTENTS

08

Cover Stories NACE in Vegas

28

Latin America - emerging giant

38

2013 sales sum up

44

C-Class to lust over

08

Extra heavies are 70% ‘vrot’

50

Adding up the strike costs

20

18

Trade Talk Highlights of global and local industry news

News Forum

Thank you to MBSA for our cover photo.

Editorial By now you are well and truly in the swing of 2014 and wondering what actually happened to that break you paid so much for. It probably seems but a distant memory, especially at the pace that this year has started. Life was fast enough but it seems it is just speeding up.

AutoForum is in the process of some exciting changes and we look forward to sharing them with you in the months to come. They are sure to make your life easier and keep you in the know. But you don’t have to wait until our next issue to find out what’s up - simply follow us on Twitter and FB or visit our web site and keep up to date on all the news and happenings.

Enjoy the read

MISA Women of the Year

12

Trysome expands in Moz

12

AEI to roll out more “made in England” tyre inflation and compressed air products in SA

14

350,000 hybrid and electric trucks to sell 2013 to 2020

15

VW Outlines Alternative Powertrain Strategy

16

The emotive power of car design

17

Gallardo takes a final bow

18

Adding up the strike costs

20

GMSA’s Top 10

22

30

MIWA 24

Get reimbursed faster EDITOR: CLARE RUTKIEWICZ CONTRIBUTORS: AUSTRALIAN BODYSHOP NEWS ROY COKAYNE ROBERT KAISER

06

DAVE SCOTT Colin Windell Warwick robinson

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40

BodyShop News NACE in Vegas

28

The golden Hammer Awards

30

Business Forum Emerging markets could accelerate in-car technology global market growth?

32

250% Fuel price rise = Challenges in 2014

34

EVs are not a ‘magic bullet’

35

Technology - A daily part of the financial services industry

36

Latin America - An emerging giant

38

The changing face of retail

40

Selling vehicles online – What not to do

42

And that was 2013

44

50

AutoForum has an ABC circulation of 13236 ABC (July - September 2013).

NB New ABC figures to apply for 2014.

Full print run of 7800, and new frequency will be auidited in July 2014.

PAGE 3

www.AutoForum.co.za I N F O R M E D

Innovations Green Car Wash For US Hertz

46

Ipsos Quality Awards

47

New Range extender hoped to increase EV uptake

42

VW's US plant highlighted for its green credentials

44

Commercial Vehicles UD Trucks 2014 forecast

48

To date extra-heavies remain 70% ‘vrot’

50

Twitter Tips For Fleet Managers

53

Show Time EQUIP AUTO 2013

54

Aftermarketplace New Packaging For Echlin

56

Pattex launches 100% Range

56

Aftermarketplace directory

58

A N D

I N N O V A T I V E

Advertisers Guide Aerocure Alfa AMR AUDI Parts Auto Cosmos - Electrolog Bandit Signs Celette SA Equipment Africa Garage Trade Supplies Highveld Garage Equipment Integrated Marketing Ital Machinery Keizin Automotive Launch Tech Leaderquip MIDAS MISA Motor Merchandise Nissan PCL - AEI Robert Bosch Snapon Tenneco / Monroe Trysome Auto Electric Turbo Exchange VW Parts Wheelquip

OBC 17 51 5, 31 57 35 29 57 53 49 33 4, 57 27 23 IFC 13, 43, 55 34 26 11 37 21, IBC 9, 45 7 19 38-39 25 41

Don’t Know what this is?

Download a QR code reader for your Smart Phone or Tablet from the Apple or Android app stores, and you can use it to scan this code & go direct to our online edition at www.autoforum.co.za – it is free and updated DAILY!

While reasonable precautions have been taken to ensure the accuracy of the advice and information given to readers, neither the editor, nor the publishers, can accept any responsibility for any damages, injury or loss which arise there from. The opinions expressed by contributors to this magazine are not necessarily shared by the editor or the publishers.

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Trade Talk

AutoForum AutoForum - -January January/ /February February2014 2014

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Autoliv is Fiat's Supplier OTY

Gold for Federal-Mogul

F

F

iat and Chysler recently named Autoliv “Supplier of the Year” among suppliers in Europe, Middle East

and Africa (EMEA).

The awards ceremony, which was held late last year in Torino, Italy, saw Sergio Marchionne, CEO of Fiat and Chrysler, present Autoliv with the award for best performance of all suppliers to the group in EMEA. Autoliv was recognised for “providing best-in-class quality and financial performance, as well as for its ability to serve as a top-performing system supplier for complex safety and restraint applications.”

“We are proud and humbled to have been recognised by Fiat as a winner of their Supplier of the Year award,” said Autoliv’s Vice President Quality and Manufacturing Svante Mogefors who received the award from Marchionne.

Autoliv currently supplies radar systems, airbags, seatbelts, steering wheels and safety electronics to the Fiat Chrysler group. In 2012, Fiat Chrysler accounted for 7% of Autoliv’s global sales.

bibiphoto / Shuttersto

bibiphoto / Sh

PAGE 6

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ederal-Mogul’s Ferodo Eco-Friction brake pad range have seen the company walk away with a gold trophy in the aftermarket and retrofitting category at the Equip Auto 2013 International Grands Prix for Automotive Innovation Awards.

Hosted in Paris in October 2013, category winners were determined by an international jury of 80 automotive journalists and parts specialists, from more than 20 countries. (See also our report on the show on page 56).

The brake pads reduce emissions of copper and other particles in the environment, while providing better braking and a smoother, quieter performance.

Copper is an effective ductile component. It is however, a major pollutant, and replacing it is a complex process. The optimal alternative formulation can be made up of nearly 25 different components. Federal-Mogul has already started production of its Ferodo Eco-Friction plates, following development and extensive testing at its braking technology centres in Germany and the United Kingdom.

Although there are plans to eliminate copper in friction materials in the foreseeable future, a number of European manufacturers are already aiming to adopt friction materials containing minimal copper from as early as 2014. As a result, Federal-Mogul is currently preparing to launch its copper-free range of Ferodo Eco-Friction brake pads to the replacement market soon; a promise which is backed by the new taxi pad, FDB1854, which has been designed and tested as a copper-free brake pad for the Toyota Quantum people mover.

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Trade Talk

AutoForum AutoForum - -January January/ /February February2014 2014

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C-Class to lust after

VW CSI awarded

The all-new C-Class was officially unveiled with much fanfare at the North American International Auto Show in January. Mercedes Benz says that the model heralds a new chapter in the the company’s success story and sets new standards in the premium mid-range class.

V

The car boasts a lightweight design concept, with weight savings of up to 100kg, excellent aerodynamics and Merc adds, new, economical engines. At the same time it features a host of new assistance systems and a new airsprung suspension.

The award recognises individuals or organisations from across the SA Region that are making a real impact, especially in developing effective public policies and strategies, to overcome poverty. The Chairman’s Award of Excellence is presented to a CSI programme that has shown remarkable commitment to acting as a driver of change and investing in the future of the country.

The C-Class is the top-selling model series from MercedesBenz - the preceding model, which was launched in 2007, totaled over 2.4 million sales. The model has launched in the US with two variants – the C300 4MATIC with a 2.0L turbocharged direct-injection in-line four cylinder engine with preliminary power figures of 241 hp and 273 lb-ft of torque and a C400 4MATIC with a 3.0L turbocharged directinjection V6 at 329 hp and 354 lb-ft of torque.

The C-Class has also grown to take account of people’s increasing average height. With a 7.62cm increase in the wheelbase compared with the previous model, the vehicle is almost 94cm longer and 40cm wider. This means more space for the rear passengers and an increased boot capacity.

Merc explains that the new C-Class represents a bold departure from its predecessor, believing that its striking, dynamic design exudes sensuous clarity and arouses emotions.

As Gorden Wagener, Vice President Design Daimler AG, notes: “The new C Class showcases automotive passion by way of a contemporary design idiom. Progressive and emotional highlights underscore the ground-breaking design style of the new C-Class and demonstrate sensual clarity.

The new C-Class interprets modern luxury on a new level.”

PAGE 8

olkswagen Group SA was recently presented with the Chairman’s Award of Excellence for its Corporate Social Investment (CSI) programmes, in the 2013 Investing in Future and Drivers of Change awards. The latter was hosted

by Mail & Guardian in partnership with Southern Africa Trust.

Judges found that the VWSA’s programmes boasted wide reach and a holistic approach to Corporate Social Investment implementation and its strategic partnerships.

The company was a finalist in three categories in the 2013 awards - business, education and best corporate employee community involvement programme.

Nonkqubela Maliza, Director: Corporate and Government Affairs at Volkswagen Group South Africa, commented “About 80% of our CSI spending is on education and youth.

We took a conscious decision to align our spending with these social issues which are national priorities.” The education and youth projects include Ikhwezi Lomso Pre-School; the KwaNobuhle loveLife Y centre, Edu-Peg, Masifunde, the Soccer Fun Bus and Adopt A School Maths & Science Programme.

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Trade Talk

AutoForum AutoForum - -January January/ /February February2014 2014

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Golf's big year

WWCOTY

A

fter winning the European Car of the Year and World Car of the Year awards, the Volkswagen Golf ended off 2013 by picking up its third major international car trophy – the Car of the Year Japan award.

T

The Car of the Year Japan awards ceremony was held in conjunction with the 2013 Tokyo Motor Show and saw the Golf achieve a first for imported cars. It is the first foreign car to have won the title in the 34-year history of the awards.

Car Of The Year awards.

In a contest that was expected to see the Golf trade blows with the Honda Fit/Jazz for honours, the Golf polled strongly from the outset and ended up amassing a commanding 504 votes from the 60 jurors in attendance. The Fit/Jazz came in second with 373 votes and the Volvo V40 placed third with 167 votes.

“Women pack powerful purchasing power, representing a

he Ford Fiesta 1.0l EcoBoost recently proved that it has what it takes to win over the ladies. It took the

hotly contested “Supreme Award” as well as the “Economy Car Award at the recent World Women’s

Craig Von Essen, Product and Communications Manager for Ford Motor Company, Asia-Pacific and Africa, said: huge market opportunity. The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0l EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group.”

WWCOTY judges mentioned styling and the multi award-winning 1.0 litre EcoBoost engine as some of their highlights. SA’s Charlene Clarke commented that despite our price-sensitive market both in terms of purchase price and running costs, “South Africans adore brands they know and trust. As such the Ford Fiesta, specifically with its EcoBoost engine, is already finding massive favour with motorists in this market.

Now, of course, it comes with Ford’s sensational styling and SYNC technology. The surprisingly good performance of the EcoBoost engine and superb economy means this is an unbeatable combination.”

VWoA issues voluntary safety recalls Volkswagen of America recently notified the National

this on the instrument cluster. There have been no crashes

Highway Traffic Safety Administration (NHTSA) that it would

or injuries reported regarding this issue.

be issuing two voluntary recalls.

The second safety recall was expected to affect 3 836, The first of these is a voluntary safety recall affecting

2013-2014 model year Volkswagen Jetta Hybrids. The

approximately 62 155, 2009-2011 model-year Tiguans. In

automaker discovered that in the Jetta Hybrid the seven-

isolated cases, a fuse may trip in the Tiguan, thus resulting

speed dual-clutch gearbox (DQ200), electric malfunctions

in failure of one of the two vehicle light circuits. This in

could occur in the gearbox power supply if synthetic

turn causes individual light functions to fail. However, the

gearbox oil is used. This applies in particular if the vehicle

vehicle’s electric circuitry ensures that some lights remain on

is subject to a hot and humid climate, coupled with a high

all around the vehicle. The driver is immediately informed of

proportion of stop and go driving.

PAGE 10

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PAGE 11

AutoForum - January / February 2014

The latest global news

MISA Woman Of The Year - Robert Kaiser

T

he Motor Industry Staff Association’s MISA Woman of the Year Award is a fitting tribute to the ladies in the motor industry. The award recognises women not only for the role they play in the industry as professionals, but also in their families and communities.

anti-drug action programmes and assisting communities in cultivating sustainable vegetable growing projects.

Nolwazi’s community involvement is an example to all and engenders hope for a brighter future. Congratulations!

The winner of the MISA Woman of the Year Award is chosen from finalists selected in the various regions across the country. The 2013 MISA Woman of the Year Award was held in November at a glittering banquet attended by 200 industry dignitaries, in Johannesburg.

The award went to Nolwazi Ntshingila who works as a PA at a motor dealership in KwaZulu Natal and who has excelled through her involvement in various community upliftment projects in the Province. These include

Trysome expands in Moz In early December last year, Trysome opened its doors in Tete, Mozambique.

The area is touted to be the current mining hotspot in the world and predicted to remain so for the next ten years.

customers. Each branch comprises branch management, sales, admin, field service, warehousing and distribution.

In addition to servicing the mining sector, Trysome says that it is positioned to supply parts and services to operators of heavyduty automotive, earth moving, construction, agricultural, transport and mining machinery.

The company adds that full man-on-site services are also available.

Trysome is now well represented in Southern Africa, with branches throughout South Africa, Zambia and Mozambique, while the remainder of the southern part of the continent is serviced by a well-established Export Division.

Branches are geographically positioned – which Trysome believes enables products and services to be taken closer to its

PAGE 12

Robert Kaiser has been intimately involved in the motor industry for more than 30 years; he established Retail Motor Consultants in 2002, a consultancy providing management, marketing, communications and business relationship management services and ,through an associated company, BBBEE services for both corporate and SME businesses.

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PAGE 13

NEWS FORUM

AutoForum - January / February 2014

AEI to roll out more “made in England” tyre inflation and compressed air products in SA PCL’s exclusive distributor in South Africa, Johannesburgbased Automotive Equipment International (AEI), is gearing up to introduce more UK products to the marketplace.

The PCL brand is already a familiar sight in South Africa, with the highly-regarded MK3 a popular and established product. As the professional’s choice for low maintenance, high performance inflation, the MK3 tyre inflator has become a staple product in tyre shops, garages, transport depots and petrol forecourts.

However, there is a huge range of equally reliable and durable products soon to be discovered by customers in South Africa, including an exceptional range of air tools and a highly advanced selection of products for nitrogen tyre inflation.

Products of note include the ACCURA 12 digital inflator, offering PCL’s highest ever air flow characteristics for faster tyre changing, and the NEXUS nitrogen generation and inflation solution.

NEXUS offers cost-effective delivery without the need to buy, store and handle bottles, providing extended tyre casing and rim life, enhanced handling, and improved fuel efficiency. It’s simple to set up and buyers are guaranteed an inflation accuracy of up to ± 0.5%.

PAGE 14

Meanwhile the tiny 150mm x150mm ACCURA QUBE unit packs a petite but powerful punch, offering fast and accurate electronic tyre inflation within a simple, safe, state-of-the-art design; featuring just three modes: standard inflate/deflate and tyreshop.

With a head office and warehousing in Johannesburg, and branches in Cape Town, Port Elizabeth and Durban, AEI is ideally placed to service customers throughout South Africa, and offers first class sales, installation, servicing, maintenance and repair. This makes them the perfect partner for PCL, with its reputation for providing premium customer service and quality products - manufactured in England by a loyal and highly skilled workforce.

PCL’s Export Business Development Manager, Jonathan Robinson, said: “We are extremely excited about expanding our market in South Africa with such a firmly established and reputable partner as AEI.”

Further information about PCL’s products is available at www. pclairtechnology.com, and details regarding AEI can be found at: www.aei.co.za.

350,000 hybrid and electric trucks to sell 2013 to 2020 While hybrid, plug-in hybrid, and battery electric drivetrains have successfully penetrated the light duty passenger vehicle market internationally, the commercial truck market has proven to be more of a challenge. Government stimulus spending from 2008 to 2011 spurred R&D, production, and deployment of hybrid and plug-in commercial trucks, but demand has only recently begun to grow. According to a new report from Navigant Research, nearly 350,000 light, medium, and heavy duty hybrid and electric trucks will be sold in the global commercial fleet market from 2013 through 2020.

“Hybrid and electric truck market growth has slowed since 2011,” says Lisa Jerram, Senior Research Analyst with Navigant Research. “Since then, fleet managers have been learning which routes get the most fuel savings benefit and which don’t offer a fast enough payback to justify the price premium. While interest is picking up again, especially in North America, this market still relies on subsidies to offset substantial price premiums over conventional trucks or even natural gas vehicles.”

In addition to expanded availability of lower priced vehicles, the keys to growth in this market, according to the report,

will be rising prices for conventional fuels and added value to fleet operators from, for example, using vehicle batteries to provide onsite power and to eliminate engine idling.

Because the fleet market tends to be quite conservative, taking a long look at new technologies prior to adoption, the benefits of hybrid and electric trucks must be welldemonstrated before rising demand makes this market truly sustainable.

The report, “Hybrid and Electric Trucks”, analyzes the global market for hybrid electric vehicle, plug-in hybrid electric vehicle, and battery electric vehicle trucks. It provides an analysis of the market issues associated with the light duty (Class 2 equivalent), medium duty, and heavy duty vehicle segments for these technologies, as well as government policies and regulations affecting the market.

Global market forecasts, broken out by vehicle segment, drivetrain, and region, extend through 2020. The report also examines the different types of end uses for each technology, elements of the hybrid and electric drive system, competing technologies, and the key players in the market.

An Executive Summary of the report is available for free download on the Navigant Research website.

PAGE 15

NEWS FORUM

AutoForum - January / February 2014

VW Outlines Alternative Powertrain Strategy

V

W made use of the LA Auto Show late last year to outline its global strategy for the launch of vehicles with alternative powertrains. The Group’s Commissioner for Electric Drive Systems, Dr. Rudolf Krebs, said at a sustainability workshop at the show in late November: “We are going to electrify all segments. In plants equipped with our standardised assembly kits and modules, we are able to produce cars on the same assembly line, bumper-to-bumper, with conventional, electrified, and CNG powertrains. This flexible strategy enables us to react fast and cost-efficiently to actual demand and thus reduces risks.”

VW says that its brand has a positive interim balance from its “Think Blue. Factory.” environmental programme, which was launched in 2011. Head of Strategy, Processes and Organisational Structures, Peter Bosch, said: “The objective of the programme is to continuously improve the environmental compatibility of the production process.” By 2018 (based on figures for 2010), waste, energy, and water consumption and solvent and carbon dioxide emissions are to be reduced by 25%. “Already, half of the 3 400 environmental measures planned at our manufacturing plants have been successfully implemented.”

Krebs stressed that the Volkswagen Group aims to become a leader in e-mobility by 2018. It expects to achieve this by offering a full range of technologically refined, reliable, and affordable cars with alternative powertrains. By 2014, a total of 14 models from the Volkswagen Group brands will be available as Hybrid Electric Vehicles, Battery Electric Vehicles, or Plug-in Hybrid Electric Vehicles, according to Krebs.

A total of up to 40 models can be fitted with alternative drivetrains, including those running on CNG, as demand rises, he added.

Lars Menge, General Manager of Product Strategy, Volkswagen of America, pointed out that Volkswagen has expanded its diesel leadership position in the US market, selling 72% of all light-duty diesel vehicles in 2013. Currently, the TDI Clean Diesel installation rate is above 22%—an alltime high. Volkswagen now offers seven Clean Diesel models, more than any other brand, and six of those have an EPA estimated highway fuel economy rating of 40 mpg or better.

In 2014, Volkswagen will launch the latest high-performing TDI Clean Diesel engine generation, codenamed EA288.

Menge also announced that Volkswagen of America will add Plug-in Hybrid Electric Vehicles (PHEVs) to its lineup in the near future.

“Volkswagen has placed e-mobility at the centre of the Group and has invested heavily to build up core competencies for e-drive and battery manufacturing in-house.” The Group has hired 400 experts and trained 70,000 employees in e-mobility development, production, and servicing.

PAGE 16

The emotive power of car design T

he first scientific experiment of its kind has revealed that beautiful car design can tangibly evoke a powerful range of feelings that are on a par with the most basic of human emotions. The scientific experiment, conducted by Volvo Car Group (Volvo Cars) in collaboration with EEG specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design and how design aesthetics actually make us feel.

EEG is the recording of electrical activity along the scalp and measures voltage fluctuations resulting from ionic current flows within the neurons of the brain. The experiment proved that humans react emotionally to the shape of a car, with men in particular seeming almost genetically programmed to like sleek design with beautiful lines. The experiment was conducted to coincide with the launch of the Volvo Concept Coupé, the first expressive interpretation of Volvo’s new design strategy aimed at building a more emotive connection with the brand. Participants were asked to rate a series of images whilst wearing a dry sensor EEG headset that measured brainwave activity in the pre-frontal cortex of the brain. The images included the new Volvo Concept Coupé alongside perceived ‘bad’ and ‘out-dated’ car design, visuals of happy/ crying babies and men & women considered to be ‘beautiful’.

Thomas Ingenlath, Senior Vice President Design at Volvo Cars, said: “This survey finally proves what we’ve always suspected. Beautiful car design can elicit strong emotional responses ranging from a positive frame of mind to a sense of empowerment.”

• Men experienced more emotion whilst looking at images of beautiful car design than they did whilst looking at an image of a crying child • Women displayed an emotional intensity to the picture of a crying baby which almost doubled that of male participants • 74% of men claimed that good design made them feel positive • Only 33% of women rated images of car design higher than an image of an attractive man • 60% of men claimed that driving a beautiful car makes them feel confident and empowered.

Dr David Lewis, a UK leader in the neuroscience of consumerism and communications stated: “Appreciating an aesthetically pleasing design is an experience which combines understanding and emotions. These are so closely intertwined that it is impossible to distinguish between them. Aesthetic experience involves a unity of sensuous delight, meaningful interpretation, and emotional involvement.”

A parallel survey conducted by One Poll revealed that 43% of men said that they found the car shape and design to be the most appealing aspect, over the interior, gadgets, wheels and engine.

The front of the car was the most attractive feature for men, in contrast to the reaction from women where the rear of the car scored the most highly.

PAGE 17

NEWS FORUM

AutoForum - January / February 2014

Gallardo takes a final bow

I

n the historic factory buildings of Sant’Agata Bolognese, the last Lamborghini Gallardo has left the production line. The final model is a Gallardo LP 570-4 Spyder Performante in Rosso Mars (red) and it was destined for a private collector.

With a total of 14 022 units, the Gallardo is not only the most-built Lamborghini, it ranks among the most successful super sports cars - and has long since established itself as an icon of Italian design and the art of automotive engineering.

From its appearance ten years ago in the year of the company’s 40th anniversary, the Gallardo marked a fundamental watershed in the history of Automobili Lamborghini. In Lamborghini’s first four decades, an average of just 250 Lamborghinis were built per year. In the decade of the Gallardo however, production grew to a whole new dimension with volumes of around 2 000 cars per year on average.

In keeping with the Lamborghini tradition, the name of the Gallardo too was derived from the world of bullfighting. Bred in the 18th century, the Gallardo bloodline was known for its exceptional courage and undaunted nature.

Gallardo began in 2003 at the Geneva Motor Show. Its unique, extreme

PAGE 18

design, created by the Centro Stile Lamborghini, phenomenal dynamics and outstanding quality formed the basis for its enormous and enduring success over a whole decade. The Gallardo’s technical concept was compelling from day one: systematic light weight design through an aluminum space frame; the combined power and high revving characteristics of the ten-cylinder naturally aspirated engine; the Lamborghini e-gear, a completely new robotised sequential gear shifting system; and, finally, the amazing handling and safety provided by permanent all-wheel drive.

The Gallardo Spyder joined the line up in 2005, while the Gallardo Superleggera came along in 2007. The second generation of the Gallardo arrived in 2008. With a redesigned front and rear, a new engine with petrol direct injection and 560 hp, plus furtherenhanced equipment, the LP 560-4 proved that even an excellent product can be improved. The secondgeneration Spyder was also delivered to its first customers in 2008. The new version of the Gallardo LP 570-4 Superleggera followed in 2010 with an increase in output to 570 hp, this time also as the open-top Gallardo LP 570-4 Spyder Performante. Occupying another niche in the broad spectrum of Gallardo versions were the LP 550-2 Valentino Balboni limited edition and the

LP 550-2 Spyder: with their rearwheel drive, they appealed to a particularly purist group of sports car fans.

The pinnacle of sporting performance among the total of 32 Gallardo variants was marked by the Super Trofeo Stradale and, finally, the Gallardo Squadra Corse. In specialist magazines from Quattroruote in Italy, through Car in the United Kingdom to Sport Auto in Germany, the Gallardo continued to prove right up to the end of its career that it was still the clear frontrunner in terms of performance, handling and driving pleasure, setting a best-in-class lap time in Hockenheim (Germany) and record lap times in Balocco and Vairano (Italy).

The Lamborghini Gallardo was sold in more than 45 countries across the globe and offered an exceptionally high range of choices for individualisation. Via the ‘’Ad Personam’’ program, each and every customer was able to have his Lamborghini V10 super sports car perfectly tailored to suit his own preferences.

In the year of Automobili Lamborghini’s 50th anniversary, the Gallardo success story has now come to an end with car number 14 022. Almost half of all 30 000 Lamborghinis built since the company was first founded in 1963, are Gallardos.

PAGE 19

NEWS FORUM

AutoForum - January / February 2014

Adding up the strike costs - Roy Cokayne

The cost of industrial action to the motor industry - including the three-week strike by motor ferry industry workers that ended in December after disrupting the transport by road of new vehicles – has risen significantly.

About 1 500 cars newly produced by BMW South Africa, with an average showroom value of R450 000 each, and 300 vehicles produced by the Ford Motor Company of Southern Africa were severely damaged by the severe hail storm in Gauteng in the last week of November.

Larry Palk, Secretary of the SA Motor Ferry Association (Samfa), also confirmed that sporadic stoning of vehicles being collected at depots in Gauteng and KwaZulu-Natal had resulted in damage to a number of vehicles.

Palk said this had led to Samfa obtaining a court interdict to get the unions involved in the strike to stop breaching picketing rules, intimidating non striking workers and damaging vehicles.

He said the number of vehicles damaged by workers during the motor ferry industry strike had not been quantified.

Guy Kilfoil, a BMW South Africa spokesperson, said the delay in getting cars to dealerships and for shipment to export markets because of the strike by workers in a car carrier industry had resulted in a build-up of stock.

BMW SA had to rent additional parking space to accommodate these vehicles - but this additional parking was not covered and 1 500 cars had been damaged by hail.

“The cars were severally damaged and some are close to write-offs. It caused hundreds of thousands of Rand’s damage, which is on top of the more than R1 billion lost because of the six-week strike in the motor industry.”

This is a reference to the back-to-back strikes in the motor manufacturing sector and retail motor industry in August and September, which also brought production by automotive component manufacturers to a halt.

Alisea Chetty, a Ford Motor Company of Southern Africa spokesperson, confirmed about 300 of their vehicles were damaged during the hail storm but declined to comment on the cost of the damage.

Chetty said the strike had affected the delivery of Ford vehicles to dealerships, but the impact to exports had been limited because 80% of exports units were delivered by rail to the port.

However, Chetty said Ford had missed vessels transporting its vehicles to export markets because it could not move the 20% that were required to be delivered by road.

The six-week back-to-back strike in the motor manufacturing and motor retail sectors resulted in motor manufacturers losing the production of 3 000 vehicles a day, valued at about R600 million. Hourly paid workers lost about R50 million a day in wages and benefits for the duration of the strike.

None of the other motor manufacturers reported any hail damage to their vehicles and all of them indicated they would have normal year-end shutdown in production from December 13 and resume production again on January 6.

Vincent Masoga, a SA Transport and Allied Transport Workers Union (Satawu) spokesman, said the wage offer accepted by workers in the motor ferry industry included an increase of 10% in the first year of a three year agreement, with a 9% increase in each of the following two years.

In year two and three of the agreement, workers will receive an 8% wage hike on January 1 and the remaining 1% on July 1.

Kilfoil added that the delays in the transport of export cars had also resulted in a delay in an entire shipment because of its inability to fill the shipment on time and additional costs to hire independent couriers to move cars.

This resulted in BMW SA only be shutting down its Rosslyn plant on December 21, to give it an additional 10 days of normal production.

Kilfoil said this was being done in an attempt to recover production volumes lost in the strikes and the units lost due to hail damage.

PAGE 20

Roy Cokayne is a senior financial reporter for Business Report.

PAGE 21

NEWS FORUM

AutoForum - January / February 2014

GMSA's Top 10 GMSA has recognised 10 of its automotive component manufacturers that it believes have demonstrated the highest levels of quality performance over the past 12 months.

The top 10 form part of the 801 suppliers to General Motors manufacturing locations across the world, and met the 13 stringent quality performance criteria to achieve global Supplier Quality Excellence awards.

Nine of the 10 winners are suppliers for the 6th generation Isuzu pick-up, which was launched in 2013 and anchors GMSA’s African expansion strategy. The South African bakkie is locally engineered and manufactured and, for the first time, available in both left- and right-hand drive versions, for the South African market and export across Sub-Saharan Africa.

GMSA Vice-President for Global Purchasing & Supply Chain (GPSC) John Astbury said the awards criteria applied to all suppliers across the world, making this a global recognition for South African-based suppliers.

Of GMSA’s 97 production suppliers, six of this year’s winners repeated their achievement from 2012. These companies, he said, were assisting General Motors globally in achieving its goal to design, build and sell the world’s best vehicles.

“Suppliers play a vital part in the overall quality of our vehicles, and we view their hard work and dedication as part

PAGE 22

of the foundation for GM to continue to be a leader in product quality and overall customer satisfaction,” Astbury said.

“Each winning company has consistently exceeded our expectations by delivering high-quality products on time, which helps us create compelling value for our customers.”

The “youngest” supplier receiving an award, for the second year, was First National Battery, a supplier to GMSA since 2010, while Onvlee Engineering and Goodyear South Africa have been supplying the company for more than 40 years each.

The winning suppliers to GMSA are: Continental Tyre SA Federal Mogul Sealing Systems Clomark Goodyear South Africa First National Battery Onlvlee Engineering OPM Tooling Import and Export Principle Plastics Schaeffler South Africa Sondor Industries

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AutoForum - January / February 2014

INNOVATIONS

MIWA

AutoForum - January / February 2014

The Motor Industry Workshop Association

get reimbursed faster Les Mc Master

We often hear complaints from workshop owners and managers that finance providers take forever to process reimbursements relating to mechanical breakdown insurance policies, leaving workshops out of pocket.

So what’s the secret to a smooth and stressfree reimbursement?

Mechanical breakdown insurance is insurance against an actual mechanical breakdown or ‘breaking/failure’ of a listed covered component on a motor vehicle or truck.

These insurance products are not extended warranties. They cover a set amount of components to a maximum limit or threshold as stated in the policy.

•

•

•

It is important to understand that finance providers and insurers have certain processes in place and it is key that you understand these processes and adhere to them closely.

If all is followed correctly, finance providers promise a six to eight working day turnaround reimbursements time, from receipt of invoice.

We spoke to Warren Fryer, a Dealer Relationship Manager at Motorite Administrators, who says two of the most common reasons for delayed payments are: invoices that do not have all the basic details needed to process payments and repairers who post or hand deliver invoices to be paid, delaying the process.

•

MIWA

•

PAGE 24

Willem van Rensburg, Audit Manager: Automotive for Innovation Group, agrees adding that repairers often don’t submit the relevant documents and don’t request the reimbursement authorisation needed to ensure the process runs smoothly.

Reimbursement processes are fairly similar for most insurers. We asked insurers for a guideline on the reimbursement process.

Here’s what they had to say...

•

Policy holders generally need to take their vehicles into an approved repair centre where the fault can be checked and a detailed quote provided.

The repairer needs the customer to clearly stipulate they have a Mechanical Breakdown Policy and what the policy number is.

The repairer then needs to contact the administrator of the policy via the contact details in the policy booklet.

Make sure you have the following information on hand when calling to lodge a claim on behalf of the policy holder: • Their repairer code • Policy number of the covered vehicle • Vehicle details eg. Make, model, registration number, vin number and engine number.

• Policy holder details • Fault / Cause / Remedy of the failure • Detailed quotation including costs split by parts and labour to complete the repair.

Once this information has all been verified the repairs can go ahead and an invoice can be e-mailed to the insurer in a PDF format so the repairer can be reimbursed.

It’s important to understand that the amount on the claim needs to be the same as that on the original invoice.

In some cases the repair may be slightly different from what was quoted initially.

In this case the repairer needs to call the administrator to update their order number with the changes. This prevents any short payments when the invoice is submitted.

It’s important to get familiar with the policies and processes provided by finance providers.

If in doubt, contact the finance providers and ask questions. It’s the responsibility of all parties to get informed and ensure the process runs smoothly. If you are constantly encountering late reimbursements from finance providers without due cause or would like additional information on process training, be sure to contact MIWA on www.miwa.co.za

Les Mc Master is the owner of M-Centre in Centurion and has been running his business for the past 26 years.

He has been in the motor industry for 42 years in various managerial positions, and assumed the role of Chairman of MIWA in 2009. He is currently leading the charge in the Right to Repair Campaign.

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Big Quality

AutoForum - January / February 2014

Contents 28

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The Golden Hammer Awards

PAGE 26

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BODYSHOP NEWS

AutoForum - January / February 2014

NACE in Vegas - Michel Malik

N

ACE 2013 was held at the Mandalay Bay Hotel and Convention Center last month for the last time towards the end of the year. There are new dates, new management and a new venue. BodyShop News publisher Michel Malik was there.

In 2014, NACE will be held during Industry Week in Detroit next July. Co-located with I-CAR, CIC and the Collision Repair Education Foundation’s annual golf outing, the 2014 event will feature a week of comprehensive education and training taught by the brightest minds in the industry; a world-class tradeshow floor filled with the latest products and services from vendors committed to supporting the industry and the key networking opportunities that have come to set NACE apart.

At the close of NACE 2013, the Automotive Service Association (ASA) announced that Stone Fort Group will replace Hanley Wood Exhibitions as the company that will provide conference management, sales and marketing for NACE 2014.

“I can’t thank the Hanley Wood team enough for the decades of service to our industry, ASA and our event attendees,” said Dan Risley, ASA Executive Director. “The level of dedication they have shown to our CARS and NACE events has been unsurpassed. They have been true partners to the association, and we make this transition maintaining the utmost respect and appreciation of Hanley Wood and their leadership. With exciting and significant changes to our trade show format in 2014, we now welcome Stone Fort Group, which will be working with Hanley Wood during the next few months to ensure a smooth hand-off as we launch NACE in Detroit next July.”

Lindsay Roberts, Show Director, Hanley Wood Exhibitions, added: “It’s been an honour and a privilege to have such a great partner as we’ve had in ASA, and for the opportunity to be a part of NACE and the automotive repair industry. We feel completely confident Stone Fort Group’s direction of NACE in 2014 and beyond will positively impact the show, the association and the industry.”

PAGE 28

Stone Fort Group co-founders Sean Guerre and Brian Nessen have extensive trade show and conference experience.

For more than 20 years they have managed, owned and consulted on events around the world, including co-located programmes.

“We are excited to be a part of the changes taking place with NACE and feel the new direction of ASA will allow us to revitalise the show as well as be innovative in delivering an enhanced show experience for exhibitors and attendees,” said Nessen. “We look forward to contributing to the event by using our experience with numerous events that have the history and industry support that NACE brings.”

Added Guerre: “We’re honoured to be involved with ASA on NACE. We will carry on the good work that Hanley Wood performed for many years and make the transition as seamless as possible for partners, attendees, exhibitors and sponsors.”

As far as the 2013 NACE event was concerned, ASA hailed it a success, with more than 100 hours of management education and technical training, the largest MSO Symposium to date with 17 sponsoring organisations, two concurrent opening general sessions featuring industry-specific content and a lively welcome party on the show floor.

The expo featured more than 170 exhibitors supporting the show; the Main Stage, which featured a different industry speaker every hour, on the hour; scan tool demonstrations; PDR certification demonstrations; Recycled Rides gifting ceremonies and the First Responder Emergency Extrication demonstration; and the ASA Marketplace and Business & Technology Pavilion.

NACE 2014 will take place 29 July to 2 August at the Cobo Center in Detroit, Michigan and will be co-located with I-CAR, CIC and the Collision Repair Education Foundation.

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BODYSHOP NEWS

AutoForum - January / February 2014

The Golden Hammer Awards The Swedish organisation Alignment Academy recently hosted Toyota Sweden’s “Golden Hammer” competition. The competition is held to determine the best collision damage repair technician in that country and took place at the Swedish Trade Centre in Gothenburg, during the Auto Trade Show.

BODYSHOP

Six technicians competed in 6 different areas, with the winner then taking part in the international competition, i Japan, later this year. The six competition points include: Tech Doc - finding the correct information in technical documentation, Paintless Dent Repair, Door Alignment, Aluminium Hood Alignment, Electrical problem-search, and Welding. Last year’s winner, Mathias Johansson from Toyota Mölndal, was on hand during the testing.

PAGE 30

After a long day of competition, Daniel Pettersson was announced the winner. He was described as showing excellence in each of the 6 parts of the competition. Pettersson will travel to Japan later this year to participate in the international final.

“We think this competition is a fantastic way to encourage collision repair specialists to strive to be the very best in their field and are happy and appreciative that we can work together with Toyota Sweden,” says Michael Royson, Director, Alignment Academy. “Both Alignment Academy and Toyota Sweden understand that with the development of new vehicle construction methods it becomes extremely important to have knowledge and training in new collision repair methods in order to ensure safe and effective repairs and bodyshop profits.”

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PAGE 31

Business Forum

AutoForum - January / February 2014

Business insight

Emerging markets could accelerate incar technology global market growth

Accenture has released the results of a survey it has conducted recently, that indicates high interest in next-generation in-car technologies among drivers in emerging economies. This, the company believes, could help shape future demand for sales and provide the automotive industry with a sustained revenue stream - particularly in the local market, which is expected to have minimal growth in sales this year. The National Association of Automobile Manufacturers of SA (Naamsa) has forecast overall sales to rise by only 0.2 percent to 652 000 units - from 650 620 units last year.

The survey involved Accenture interviewing over 14 000 drivers in 12 countries, including South Africa, on their current use of in-vehicle technologies and expectations for future use. Areas covered included navigation and traffic services; a range of autonomous driving aids; in-car services, including entertainment, work tools and learning; safety services; black box-type monitoring of a person’s driving patterns that can help reduce insurance premiums; and a number of passenger-related services.

In-car technology is rapidly becoming a key carpurchasing criterion. Globally, drivers are twice as likely to choose a car based on in-vehicle technology options than its driving performance. While SA tends to emulate mature markets, the interest in in-vehicle technology was far more pronounced in other emerging markets, as tabled below.

Choosing a car

• • • • •

Night vision device – 83% of South Africans interested in this technology, 67% globally Front/ read end collision alarm warning – interest of 82% in SA, 72% globally Lane changing warning systems/ blind spot warning system – 80% interest in SA, 62% globally Fatigue warning device – 65% interest in SA, 53% globally A system that allows the passenger to stop the car if, for example, the driver suffers a heart attack – 62% interest in SA, 51% globally

South Africans are the current highest users of vehicle tracking services at 34%, versus 17% globally. South African drivers also have the highest interest in access to a breakdown call system at 86% (global average is 77%), and driver support technology that identifies traffic signals, congestion and accidents – 89% of South Africans would like the technology, versus 76% globally.

The research also uncovered strong interest among consumers in vehicle health reports and vehicle lifecycle management services. While only 7% of SA drivers surveyed said they currently use a vehicle health report and 8% use vehicle lifecycle management services, 40% and 35%, respectively, expect to start using these services soon. According to Accenture, OEMs that are able to tap into this

In-vehicle technology drives decision

Driving performance drives decision

Global

39%

14%

US

30%

24%

South Africa

26%

19%

Brazil

61%

5%

China

50%

15%

Indonesia

49%

6%

Malaysia

39%

9%

In SA, there is strong interest in a number of aspects of autonomous driving, primarily in relation to safety features.

SA interest outweighs that of the other countries surveyed in terms of:

PAGE 32

demand could open up new revenue streams around maintenance-related technology and engine and parts wear and tear.

Says Ciaran Seoighe, Managing Director: Automotive, Accenture SA: “There is high consumer interest in connected-car technologies, particularly in the emerging markets. South Africans in particular are already the highest users of vehicle tracking services and show the highest demand of all consumers surveyed for additional safety features. These include automated emergency alerts in the event of a crash, fatigue and lane changing warning systems as well as collision avoidance capabilities. The challenge in South Africa will be to provide the support and infrastructure required to meet this demand in the short-term.”

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AutoForum - January / February 2014

250% Fuel price rise = Challenges in 2014

S

outh African companies that import goods from other regions have come under increasing pressure over the last ten years, as a result of continuous, steep increases in the petrol price.

Since January 2004, the price of fuel in South Africa has increased by a massive 252% for petrol and 276% for diesel. The US Energy Information Administration also recently forecast the Brent crude oil price to average $107 per barrel during the fourth quarter of 2013 and $102 per barrel in 2014.

Penny Henley, Logistics Manager at Blue Strata, says that while the EIA forecasts suggest that the average price of oil may decline marginally in 2014, this provides little relief for importers that are already under significant pressure.

“Importers are battling to offset the already steep rises in the fuel price.

This combined with other steep prices rises in electricity, forthcoming e-tolls and possibly higher wages, means many importers may seeks to mitigate the impact by finding cheaper alternatives elsewhere in the business.”

PAGE 34

“While sourcing cheaper options may be advisable in some respects, caution should also be exercised. Choosing a transportation company purely on the basis of price could place the company at severe risk. Some companies have been known to significantly undercut on pricing in order to gain new business, with the result that the prices creep back up over time, or else they cut back on other areas such as maintenance, leaving the vehicles in a poor state and at risk of breaking down, creating delays or stock shortages.”

She advises that companies should instead look for long-term relationships with their transporters to ensure that they can deliver on their promise. “One route that companies can take to minimise the impact is to ensure that transporters accurately adjust for any fuel surcharge, so that any increase is relevant to the corresponding rise in the fuel price.”

“Most transporters have a base price with a fluctuating fuel surcharge on top of that, so Blue Strata monitors the costs charged by transporters and any fuel surcharges imposed by them to ensure that the rise is relevant,” she says.

Henley explains: “If an importer doesn’t understand how this fluctuating surcharge works and how it can be accounted for, then a transporter could potentially increase it by too high a margin. This isn’t a core part of a business, so often importers don’t monitor these conditions and aren’t able to work out an accurate calculation on the surcharge.”

Should the petrol price not stabilise in the longer term, she says alternative methods of transport such as rail may start to prove a viable consideration for importers. “While there are a number of initiatives currently being rolled out to bolster South Africa’s railway infrastructure, rail services are still not reliable enough to ensure delivery on a specified date.

“That said, the differentiator between road and rail is starting to narrow considerably, as the fuel price continues to escalate and it is becoming harder to justify the differential in price between the two. As a result, we may begin to see some businesses prepared to accept delays in turn for a cheaper delivery cost,” adds Henley

Wheelquip in Gauteng As a well known garage equipment distributor, Nic Kruger has a strong presence in the local market with his range of tyre and garage equipment. He invited us to Wheelquip’s Johannesburg branch to introduce Jacque Coertze and Pieter Smit, who are heading up his operation’s Gauteng base.

Coertze is no stranger to the industry with 17 years of experience in the sector. He explained: “Wheelquip is well known for equipment, but in addition to the aggressive marketing of our quality brands, we believed that we could add value to the business by expanding the consumables side.” To this end, they have been involved with Wheelquip since the middle of 2013 and are focused on expanding the range of products and services already offered to existing clients – enabling their clients to, in turn, expand their own services to the market.

Coertze continued “We believe not only in the balance between price, quality and service but as we move into the an era of new technologies and premium products, Wheelquip is building and strengthening our client base and expanding our future markets”.

Smit will be responsible for the Corghi range and will head up the launch of the new R.E.M.O compact aligner and other exciting new products in the equipment category. Wheelquip Johannesburg has employed new staff to balance their focus on the local and African markets. “It brings even more consistency to the way we service our clients and support their businesses” added Kruger, explaining how this strategy is building their relationships with clients through quality products, training and an even higher level of service.

Wheelquip can be contacted in Jet Park on the East Rand on 011 397 4610

PAGE 35

AutoForum - January / February 2014

Technology - A daily part of the financial services industry -

Dr. David Molapo

The transport sector in South Africa presently carries about 95% of the nation’s goods. This sector, in turn, relies on the services of the fleet management industry. It uses fleet operators’ products to help manage and reduce the risks inherent in an industry where assets, in control of drivers, are spread across the country. The challenge is to centralise controls in what is a highly decentralised business.

Due to the ageing of the country’s rail transport system and its lack of capacity, trucks have become a key component of the local and regional economy. Today, all sectors depend on trucks that crisscross the country with their large loads 24-hours- a- day, 365- days a year.

The industry has expanded exponentially over the years and will continue to do so until massive expenditure on rails systems provides a viable alternative. Naturally, as the transport industry has grown, so competition has intensified.

Pressure on margins has resulted, as transport operators have been forced to compete by reducing tariffs, whilst coping with soaring costs for fuel, spares and repairs.

It is in these vital arenas that the financial services sector, through their offerings of technology-driven fleet cards and reporting services, have become essential partners to the transport sector. By offering a comprehensive risk management service, financial services can assist fleet managers to efficiently examine comprehensive reports on their vehicles and operational costs.

The most recent major turning point in risk management took place after banks conducted negotiations with the Payments Association of South Africa (PASA). Standard Bank played a leading role in these negotiations and subsequently implemented a new approval system for all fleet card transactions.

PAGE 36

Existing point of sale (POS) terminals and credit card switch facilities of the card infrastructure of the four major banks,

which were being utilised at fuel stations, became the backbone of a new real-time, online transaction authorisation service for the fleet industry. Essentially, technology that had been the preserve of the retail and personal banking markets was adopted for the business sector, bringing with it real benefits and value.

Updated and improved real time systems have improved information flow to the point where the time frame for transaction reporting has reduced to 1 minute after a transaction has taken place. Previously, where fleet card transactions were approved in an offline environment by the terminal, reporting only took place once the merchant banked that terminal. Only then, could information be analysed.

Although there is no formal reporting of industry turnover, Standard Bank alone has made about R8.4 billion in payments through electronic transactions this year thus far.

When losses are compared against this turnover, and it is also considered that there are about 650 000 fleet cards from all four banks in circulation, the size of the achievement becomes obvious.

Dr. David Molapo is the Head of Standard Bank Fleet Management.

Standard Bank statistics also show that this year-to-date transactions worth R229.9 million were declined at forecourts and spares and repair merchants, because they appeared to be irregular. Subsequently, R33.2 million in transactions were approved by customers for various reasons. Therefore, technology was central to seeing savings of R196.8 million being passed on to customers-a credible 2.02% of total card spend.

Standard Bank Fleet Management’s ‘share’ of industry net losses has also reduced from R 1.1 million, or 10.37% of the sector’s total in 2012, to only 6.21% of the total industry loss of R6.59 million by the end of October 2013. Considering that the bank’s fleet card base is the second largest in the fleet card market, it is no small feat to contribute only 6.21% of the total fleet card industry’s net losses.

Convergence provided a major step forward for the fleet industry and transcended the traditional barrier between personal and business devices by enabling fleet data to be received on computers and cellphones on a 24-hour-a-day, year-round basis.

Technology has made control seamless. Monitoring and reporting now begin when a vehicle leaves a yard. Reports on the use of fuel, tyres and maintenance facilities become available almost immediately. The online authorisations may have brought the fleet industry into line with credit card technology, but already the industry is looking forward.

The question most being asked is whether the ‘chip and pin’ system commonly used in credit cards does not have a logical home in the fleet industry. Whether this technology will further advance the controls and benefits available through the real time transaction approval system is still open to debate. Discussions abound around whether the ‘chip and pin’ system would be the ultimate system for securing online transactions, or if the current online authorisation system as applied by Standard Bank Fleet Management sufficiently addresses this concern.

Online authorisation currently proves to be the more robust and suitable solution for fleet operators as proven by the reducing net losses for industry members like Standard Bank. ’Chip and pin’ suits the personal market in a card being tied to an individual user, whilst fleet operations often result in drivers using different vehicles and cards every day with the obvious risks in terms of the security around pin numbers. Mobility that allows ‘chip and pin’ cards in fleets to be used across a broad spectrum of fuel merchants is also an issue, as this is presently not possible. As with all technology changes, the real benefits offered for all parties in the value chain will be the deciding factors. There is no doubt that technology will continue to evolve and that there will be benefits for the industry and its customers.

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PAGE 37

AutoForum - January / February 2014

Latin America - An emerging giant -

Robert Kaiser

T

he Centre for Dynamic Markets at the University of Pretoria’s Business School, the Gordon Institute of Business Science, recently presented a week-long focus on Latin America during which Tony Leon, former SA Ambassador to Argentina, shared some of his experiences during his Ambassadorial term in Buenos Aires.

Leon, who is a former Leader of the Democratic Alliance and Leader of the Opposition in Parliament, in typically humoristic style refers to himself as an “Accidental Ambassador”, having been appointed to the post by the SA Government upon his retirement from active politics. He shared some interesting insights about Argentina and the business in that country, where a large part of the economy is held privately, i.e. not by way of public shareholding in stock exchange-listed companies. This is well illustrated by the fact that the total stock capitalisation of the Buenos Aires Stock Exchange is equal to approximately 20% of Argentina’s GDP (pop. 41 million), whereas in South Africa, the JSE total capitalisation figure is 300% of GDP! He noted that Argentina is a difficult country to export to,

PAGE 38

but holds huge potential for business for exporters who enter the market, across all sectors. Some South African success stories include Standard Bank, SAB Miller SA mining houses such as Anglogold Ashanti and Distell who were very successful in Argentina and other Latin American countries. According to Leon, the SA liqueur Amarula is a hit in South America!

SAA would be terminating this route soon, as he is of the opinion that tourism numbers to SA from Argentina would as a result decline sharply.

Leon highlighted the fact that Latin American countries such as Mexico (pop. 120 million) and Brazil ( pop.

198 million) are experiencing sound economic growth and that in total, Latin America represents a combined population of 640 million people, of which 85% are in urban areas and with a projected

South African business is getting involved in Africa, which presents huge business opportunities for various sectors. These include the motor and allied industries and SA entrepreneurs would do well to also look at South America, which has a huge motor industry. The fact that there are no less than two Automechanika business to business Shows serving the continent (Buenos Aires and Mexico City) is an indication of the scale of the automotive industry, both OEM and aftermarket, on the continent.

GDP of double that of the African continent by 2020.

An important factor highlighted by Leon is the importance of direct air links between countries. He illustrated that tourism from Argentina to SA averaged some 8 500 visitors p.a. whereas the tourism figure from a country such as Mexico with more than double the population of Argentina was less than 1 700 p.a. He ascribed this to the direct airlink between Argentina and SA operated by SA Airways and lamented the fact that

Participation in shows such as Automechanika Mexico City and Buenos Aires are ideal opportunities to enter the market and warrants consideration by SA exporters.

The excellent assistance scheme offered to SA exporters by the Department of Trade and Industry under its Export Marketing & Investment Assistance (EMIA) is ranks among the best of its kind anywhere and presents a golden opportunity for SA exporters to enter foreign markets. Opportunity awaits!

PAGE 39

AutoForum - January / February 2014

The changing face of retail -

Graham Bush

W

hen I started in the Retail Industry in the 70’s, we did not have computers, scientific history, the internet, or cell phones. What we had was good old fashioned ‘gut-feel’ and relationships, both with our customers and suppliers. Now for the first time in eons, the role of the retailer is changing.

Now, brands must manage multiple revenue streams, where the retail space may not be primarily devoted to income. Following this trend, wireless service providers such as Verizon (www.verizonwireless.com) have transformed their retail environments into places primarily for customer service, not monetary transaction.

There is no doubt that the internet is changing the retail experience, and with it how we shop. Many retailers are feeling the pressure of the prices and convenience e-commerce that some retailers offer. How many of us go to a travel agent to buy an airline ticket these days?

Designing these new shopping experiences is not just about immediate sales but about creating opportunities to facilitate impulse purchases, up-sell, and cross-sell.

The challenge is in building a shopping experience that combines the in-store, transactional, and post-sale goals. The experiences must come together to promote discovery in-store and the continuation of the sales process at home. Amazon suggesting a tripod with a new camera may not create more value. However, recommending a guide to photographing wildebeest for a camera purchased for a safari trip is more likely to increase perceived value.

Recent research shows that shopper satisfaction at retail stores is declining by up to 15% per year. Stores that used to define the diversity of shopping centers, from bookstores and clothing to consumer electronics and home goods, are closing. Small and large brands alike are searching for strategies to react to the change in customer expectation, where online retailers win on prices and convenience.

Change creates opportunities.

Retailers must adapt business models and integrate local, personalised services with online convenience.

The value of the convenience store is continually evolving, driven by changes in distribution. Recently, we have witnessed a shift in retail from physical to experiential, where the currency of value is the experience. However, we are only at the beginning of an economy driven by virtual goods. For example, while eBook market share is rapidly rising, Kindle eBooks only account for around 1% of total print sales.

While retailers traditionally see online and store marketing as competing businesses, customers ultimately care about convenience and perceived value, and most of all, “The Shopping Experience”.

As the “goods” we sell change, so do our purchasing behaviors. What was once a simple transactional process becomes a complex web of value shifts across several customer touch points.

PAGE 40

We have to radically rethink how retail businesses earn revenue when sales margins are declining. We can learn and apply insights from sectors that have made this move already.

So, what do we do? Firstly, learn from the experts.

We are overwhelmed with choice, and most products advertised to us do not match our lifestyle expectations.

Too much choice results in confusion and indecision, the stumbling blocks for purchases.

Nordstrom’s online and in-store growth can be attributed to their innovative approach to handling inventory to match shopper searches.

The recent launch of their redesigned website includes editorial features for a magazine-like shopping experience.

Online shoppers looking at products can see where they are available nearby and reserve them for

pickup. By creating a personalised online and in-store shopping experience, Nordstrom has increased sales by an average of 8%. (http://shop.nordstrom.com) On the other hand, e-commerce still lacks browsing and discovery experiences that satisfy curiosity. The current standard for online shopping revolves around instant satisfaction initiated by a specific search. Etsy is one exception, with rich interfaces and interesting browsing options (color, time spiral, local) that stimulate exploration. (www.etsy.com) Then we have brands. Brands have the opportunity to become destination spots. Retail spaces can relax customers, offer refreshments, and provide entertainment while creating the conditions to engage in a conversation that builds brand loyalty.

A visit to Vodaworld or Pick n Pay’s new concept store: Pick n Pay on Nicol is testimony to a new shopping experience. Nestlé’s gourmet coffee brand, Nespresso, successfully crafts various types of encounters with their customers. Although the machines are available in several stores, the capsules are only available from the company via mail, phone, Internet, or in Nespresso Boutiques. The boutiques are designed to develop and maintain a continuous relationship, even offering a club for coffee connoisseurs. The boutiques offer complementary coffee, distinguishing the purchase of new capsules from other repetitive shopping rituals.(www.nespresso. co.za) So, as sales and profits decrease, business models must change. Retailers must embrace the fact that monetary transactions are moving elsewhere, and often at a different time. As a result, retailers are becoming places that manage customer relationships and form and maintain brand awareness.

Designing for customer relationships opens exciting opportunities for selling on,or up-selling; cross-selling, and consumer support. These relationships can be built using insights from lifestyle editors, fashion, hospitality, and community to create continuous experiences across retail channels.

In a saturated retail environment, one cannot compete on convenience, price, or relationship alone. To remain relevant, retailers must design experiences that merge the physical and online store. Time to get ‘with-it’ guys!

Addition resources: Fast Company’s Co.; Method Co.; IPG Media Lab.

PAGE 41

AutoForum - January / February 2014

Selling vehicles online – What not to do -

Edna de Sousa

M

ost dealerships are making use of a digital platform to improve vehicle sales, but not everyone has reaped the full benefits as of yet. A few simple mistakes could mean the difference between quickly selling your vehicle and leaving it to (gather) dust in your virtual showroom.

Some of the most common errors spotted online include: 1. Not updating stock Every time new stock arrives, upload it to your digital site.

It not only bumps your stock up to the gallery page (which puts your ad in the spotlight), it’s also been proved to be more attractive to buyers, who see recently refreshed or uploaded stock as more likely to be available than ones who were uploaded weeks before. Keep uploading pictures and text - these days it can be done from a mobile phone with a camera.

2. Not using keywords Keywords are what makes your ad pop up in a search engine, whether on the portal itself or on Google. We know that Internet browsers (particularly online shoppers) use very specific keywords when conducting a search. A prospective buyer would not, for instance, conduct a search using the

PAGE 42

word “Nissan” - he would probably use very specific terms, such as “1999 Nissan Sentra 160 GSi with Mag Wheels and Aircon”. Include as many keywords as you can in your description of the vehicle. If you are able to place keywords as meta tags on your ad, do so. Online shoppers are spoiled for choice – narrow the search down and make your car easy to find for your (delete extra space)prospective customer.

3. Not using social media Most sites have plug-ins in their virtual showrooms that allow you to share your uploaded stock across Facebook or Twitter – use them! Not only does this provide you with a bigger audience, but it’s an audience of people that you know or have done business with in the past, which means that they trust you or your company. Moreover, social media allows others to share your post to their trusted circle of friends, which adds to the level of exposure your brand and vehicle gets.

As the online space becomes more competitive, dealerships and private sellers can’t afford to make mistakes. Make the most of your digital platform – keep it alive with regular posts, keywords and photographs. Small tweaks to your ads can make a big difference!

Edna de Sousa is the Product and Marketing Manager at Auto Mart.

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AutoForum - January / February 2014

And that was 2013 -

Colin Windell

A

midst high levels of controversy surrounding both the e-Toll and Nkandla issues along with the devastating effects of the auto industry strike and the backlash from Marikana, 2013 ended on a whimper with just 95 more vehicles sold in December than in the previous year.

However, the December, 2013 new passenger car market and light commercial vehicle market both reflected a year on year volume decline of 0,9% despite the car rental industry accounting for 9,3% of total sales.

Export sales recorded an improvement during December, 2013 and at 21 613 units reflected a gain of 1 845 vehicles or 9,3% compared to the 19 768 vehicles exported during December, 2013.

For the fourth year in succession, new vehicle sales in South Africa recorded year on year gains. However, for 2013 new vehicle sales – primarily as a result of the slowdown in the economy coupled with above inflation average new vehicle price increases – came in well below original NAAMSA expectations of about 7,3% in domestic sales volumes for the year. In the event, aggregate sales grew by only 3,2% in volume terms. This compares to the annual growth in total sales of 24,7% year on year in 2010, 16,1% in 2011 and 9,0% in 2012.

“WesBank was more bearish with our 2013 forecast than many, but the depreciation of the Rand and instability during the last quarter as a result of industrial action contained the market more than many expected,” says Rudolf Mahoney, head of Research at WesBank.

Light Commercial Vehicle (LCV) sales were instrumental to the overall market growth, up 5,7% on 2012 to 169 234 units. The biggest segment growth came from the Medium Commercial Vehicle (MCV) segment, which grew 14,8% but only contributed 11 595 units to the market. Passenger car sales were up 1,8% to 379 720 units.

WesBank’s book indicated an increase in consumer demand year-on-year: numbers of applications increased 5% over 2012.

“The average transaction value is also on a strong upward trajectory with the average value of new car deals increasing 10,6% year-on-year from R222 924 in December 2012 to

PAGE 44

R246 536 in December 2013,” says Mahoney. “In contrast, the average used car transaction value has only increased by 5,9% during this period from R157 372 to R166 687.”

This provides a clear indication affordability remains the singular driving factor in South African mobility. After years of stability in new vehicle prices, the depreciation of the Rand against major currencies has resulted in inevitable increases, making the pre-owned market more attractive in the process.

Average contract periods have remained consistent at 67 months for new vehicle deals, but increased marginally from 66 to 68 months on used vehicle deals.

“Customers are also holding onto their vehicles for longer,” says Mahoney. “The replacement cycle bottomed during May 2013 at 35 months, down from 45 months recorded in September 2010.

Our average deal duration on new vehicles has increased to 37 months, up from 36 months in December 2012. Used vehicle replacement now comes up in 33 months on average compared to 31 months in December 2012.

“We expect growth in new vehicle sales to be intrinsically linked to the performance of the economy during 2014,” says Mahoney. “Consumers’ monthly mobility budgets will continue to come under pressure from these increases and associated administered costs such as e-Tolls, so we foresee that customers will continue to ‘buy down’ to more fuel efficient cars as well as shifting to the used vehicle market.”

Brian Olson, Vice President of Sales, Service and Marketing at General Motors South Africa (GMSA) said 2013 lived up to the expectation of continued growth in motor vehicle sales, perhaps not as high as initially hoped for, but still enough to ensure the fourth year in succession of incremental year-onyear sales and this is a positive for the industry in what was a challenging year for new vehicle sales.

“While the numbers are in for December it is always considered prudent to assess December vehicle sales on aggregate with sales in January of the following year to avoid any timing variances that can occur. For this reason we await the January 2014 numbers with interest,” he says.

“The industry expected a more significant increase in sales, based on the low interest rate environment, the delayed

Colin Windell is the Editor of Fleet Magazine.

According to Hamman the much publicised increase in living costs, spearheaded by the increasing fuel prices and Gauteng toll roads, had a greater influence on the type of vehicle sold, than the overall sales figures. He expects further growth in the entry-level vehicle segments, including A, B and Sub-B. Not all bad though - Audi South Africa enjoyed a record year having delivered 19 335 cars to South African customers in 2013. This makes Audi the leading premium German brand in terms of volume growth with a year-on-year increase in excess of 20%.

replacement cycle of vehicles after sales peaked in 2006, extremely high levels of new vehicle introductions and retail marketing,� says Calvyn Hamman, Senior Vice President of Sales and Marketing at Toyota South Africa Motors. “Unfortunately the various strikes in the automotive and component industries, followed by strikes by staff in the vehicle delivery industry disrupted sales for more than two months. The subsequent shortage of certain high volume models dampened the year’s local sales and export performance,� says Hamman.

The total premium market increased from 79 563 units in 2012 to 85 020 units in 2013 and accordingly the South African premium market size achieved a new record in 2013.

“One should always evaluate December vehicle sales in conjunction with January sales, as many customers and dealers withhold vehicle registrations in December in order to record the new model year on the vehicle’s registration.

Averaging sales over these two months should perhaps give a better indication of sales growth in 2013,� says Hamman.

Aggregate annual industry sales by sector, over the past five years, were as follows –

Sector

2009

2010

2011

2012

2013

2013 / 2012 % Change

Cars

258 129

337 130

396 292

442 604

450 440

1.8%

Light Commercials

118 159

133 756

149 301

160 174

169 234

5.7%

Medium Commercials

7 229

7 557

9 218

10 104

11 595

14.8%

Heavy, Extra Heavy, Commercial Buses

11 705

14 464

17 438

17 737

19 351

9.1%

Total Vehicles

395 222

492 907

572 249

630 619

650 620

3.2%

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PAGE 45

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INNOVATIONS

AutoForum - January / February 2014

AutoForum - January/February 2014

The latest automotive technology

Green Car Wash For US Hertz The Hertz Corporation has rolled out a waterless, non-toxic “green clean” car washing process at more than 220 neighborhood locations across the United States. The car rental company plans to expand this to all viable neighborhood locations in the United States and Europe in 2014, making waterless car washing available to nearly 3 700 locations. It says this shift could save more than 130 000 000 gallons (over 492m litres) of car wash water annually.

“Managing one of the largest car rental fleets in the world requires a significant amount of car washing,” commented Hertz Chairman and Chief Executive Officer, Mark Frissora. “Moving to a waterless car wash system is another innovative way Hertz is addressing both its sustainability and business needs. We have been able to achieve significant environmental and cost savings, while continuing to offer customers the best fleet in the industry.”

The new process is said to not only ensure that cars are detailed properly, it also conserves water and avoids toxic cleaners. The company worked with Green Team Partners to develop a non-toxic, biodegradable and hyperconcentrated waterless car wash formula and

PAGE 46

dispenser, which reduced the product volume by 79% and resulted in a 77% reduction in shipping and transport costs, over nonconcentrated solutions.

An entire car can be washed with 6 to 8 ounces (around a cup) of a proprietary, environmentally friendly, fully biodegradable solution, in approximately 8 minutes. After the solution is sprayed onto the car, the specially formulated molecules envelop the dirt particles, lifting them away from the car’s paint. A high quality microfibre towel is then used to wipe the lifted dirt particles off the surface. A second clean microfibre towel is used to polish the surface, leaving behind a shiny protective coating that preserves the clear coat and paint.

Hertz has already been recognised for its sustainability achievements, including Zagat’s “Best Green Options”, Global Business Travel Association’s “Sustainable Innovation Award”, Swedish Association of Green Motorists’ “Most Environmentally Friendly Car Rental Company”, and Fleet News UK’s “Environmental Award.”

Ipsos Quality Awards

I

psos recently announced the results of the 2013 Ipsos Quality Awards for Product Quality. The 9-year-old awards are described as the benchmark in owner’s experience in the automotive industry.

The study is the largest survey of its kind in South Africa and forms part of Ipsos’s Syndicated Automotive Research a study into vehicle quality as well as sales and service transactions.

The model that shined brightest for 2103 was the Lexus IS, which scored the lowest number of problems at only 11 per 100 vehicles. The top performing passenger car brands for the latest survey include Mazda, Audi and Chevrolet with 1st places in more than one segment. The Light commercial vehicle (LCV) segment was dominated by Toyota and Isuzu, with the leading model in LCV being the Isuzu KB Diesel Single Cab.

Overall Quality Improves

Patrick Busscha, Automotive Business Unit Director at Ipsos commented: “(2013) marks a slight shift in the category awards for passenger vehicles as there are a few brands who have not appeared recently, or before, represented in many of the Gold categories.

Mercedes-Benz walked away with the Gold for best local plant, Lexus for best premium brand and Mazda for best volume brand. “This is great for the automotive industry and re-introduces some new competition. Some of the other brands have caught up to the traditional benchmarks in product quality and this bodes well for the industry as well as the consumer.”

The LCV segment was dominated by Toyota, which won best overall LCV brand, best local plant and best double cab brand. Isuzu took the honours for the best Single Cab.

The overall average across the passenger vehicles decreased slightly from 2012 – from 41 PP100 to 39 PP100.

“Although not a significant drop, it is an indication of the ongoing improvement trend from previous years. Yielding lower scores is proving more and more challenging, as there is not as much room for further differentiation and improvement.”

“The encouraging thing about (2013)’s results is that models that were placed in lower positions in previous years have now moved up and are throwing down a serious challenge to the traditional front-runners. This is an indication that manufacturers across the industry, and the overall industry at large, are improving in delivering better product quality to automotive consumers. This coupled with the ever-growing range of products available means that consumers are more spoilt for choice than ever before” The Ipsos Quality Awards recognise the top 3 performers by model segments and by brand categories. http://www.ipsos.co.za/SitePages/Quality%20Awards %20November%202013.aspx.

PAGE 47

AutoForum - January/February 2014

UD trucks 2014 Forecast UD Trucks kicked off the year’s press events by holding their annual forecasting and market analysis event in Johannesburg recently. MD Jacques Carelse began the presentation by predicting a tough year ahead, but reiterated that UD clients, both existing and new, will be provided with dedicated service via their dealer network. This ethos is underpinned by their brand message of “going the extra mile”.

“2013 defied expectations” he commented. Growth for emerging markets actually performed better than expected on a global scale, while it was still not stellar by any measure. Not surprisingly, the currency’s volatility was blamed as a major contributor to our economic woes, losing over 20% in the last quarters of 2013. The result is that SA’s trade deficit was the worst performing of the BRICS countries. Add to this the fact that exports have stagnated, our GDP is sluggish and supply inflation has not abated - and he predicted even more pressure to be heaped on the Rand.

Through all the doom and gloom though, came some light – especially for the truck market, which in the period actually grew by 11% with the MCV segment growing by 14%. “We are still in the top 5 but recognize how competitors have really capitalized on opportunities in the segment”. He attributed the loss to the age of the UD MCV product, but reminded the group of the new products and brands to come in the next year. In HCV UD still retains the No.1 position, with 24.18% of the market and an expectation to grow this with the dealer network and new product strategies. The XHCV segment is another area where UD outperformed market growth, yet failed to lead the pack.

“We expect the range expansion and the new Quon to continue our success in this area” he continued. “The brand also has a strong African footprint and the ability to adjust operational plans to cope with demand”.

UD’s crystal ball “sage” Rory Shulz, also know as the General Manager for Corporate Planning and Marketing, then took the stage to put forward his predications for the year. “The GDP growth should remain just under the 3% range, and a realistic expectation for the Rand/Dollar would probably rest in the region of 11.5 to 1” he lamented. He listed the main issues to watch for as inflation and interest rates, the currency, the elections and continuing social issues and, of course, labour (the first issues of which

PAGE 48

were already raising their heads again in the mining sector at time of going to print). “We believe that the market will be far slower for the period to total out at around 32 550 units for the year, representing between 4.93-5.12% growth.”

The UD brand is continuing to evolve, with better aligned products and what they describe as an “uncluttered” brand message. “We have concentrated on developing more of a global strategy and refinements for specific markets, especially focused on emerging markets. All the European and eastern brands are having to look carefully at how they cater to market needs, in order to remain competitive” Shulz explained.

In terms of product planning, the Quon, Quester and next generation Quester leading into 2016 as a combination of both are expected to keep the brand bouyant, with features such as ABS and Euro 5 compliance by 2017. He added that these completely new products will only be able to succeed once the correct grades of fuel are available countrywide. We all live in hope.

General Manager for retail development, Marle Visagie, decribed how the UD network has historically been an advantage that will continue as a key focus area. “Brand specific dealerships will continue, in addition to the three combined brand centres within the larger group.” She explained that exisiting commitment of R4.8 Million will cover training over the coming 2 years.

The discussion continued on how the macro economic and truck sales statistics seemed to diconnect, but could be explained by the market realisation that shorter replacement cycles can actually prove more cost effective in the long run.

As always, this important part of our economy continues to be an exciting and vibrant area to watch, but currency volatility will most likely extend the trade deficit for 2014 . We can all hope for some currency stabilisatio later in the year.

(For a look at the full presentation visit the story online at www.autoforum.co.za , and download a PDF of the presntation courtesy of UD Trucks.)

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AutoForum - January / February 2014

To date extra-heavies remain 70% ‘vrot’ - Dave Scott

After the national outcry over the Fields Hill tragedy in KwaZulu-Natal, where 22 died with more post-accident deaths, it’s natural to expect there might be a tightening of truck safety standards – especially on the N3 and M13 route into Durban. Not so.

During a specialist exercise conducted by ‘FleetWatch Brake & Tyre’ Watch teams at the beginning of November, 41 trailer combinations were tested and 29 were suspended from going any further. That’s a shocking 70% failure rate! Does this differ from the past as FleetWatch has now tested well over 450 trailers?

No! There is no improvement as the average 70% failure of truck combinations is a consistent national average, no matter which province where this exercise has been conducted.

Driving safety commentator, Rob Hadfield-Jones, in AutoForum October 2013 says that the “Government is entirely culpable”. This all makes it too easy for consignors to side-step their responsibility in going for the lowest road transport rate and truck owners to feed on greed. It’s clear that the ‘lowest rate’ can only be achieved by operating the oldest vehicles, overloading,

under-maintaining, hiring the lowest-paid drivers and stretching hours on the road. And as Chris Barry, MD of truck insurers HCV, puts it: “South Africans live with a culture of denial”. What’s it got to do with me as consignor if the transporter I have selected runs an unsafe road transport business in contravention of the Regulations?

Drivers are clueless when it comes to trailer foundation brake maintenance. Adding to this, if a driver refuses to drive a combination with obvious retardation weakness, he loses his job and another is waiting to take his place – that’s the reality of the industry.

People only change their behavior if there are consequences for not matching behavior standards. If we entirely donate behavior change to our Government, who is seemingly constantly beset with corruption scandals, then the national road accident stats will never change. Yes, the Government is not there to market the law and have meetings over Regulation amendments – the law must be enforced. But the entire road transport logistical chain must bear a share of the logistical

Continued on page 52

PAGE 50

Dave Scott is a member of the S.A. Guild of Motoring Journalists, and is a monthly contributor to the press on transport and trucking related subjects. In 2002 and 2003 Dave Scott was the S.A. Guild of Motoring Journalists winner of the category ‘Business Motoring’. As a member of the S.A. Institute of Tribology he takes a keen interest in the application of lubricants to road transport maintenance and the cost of ownership.

His key writing focus is on fleet management including the technology of trucks and road transport.

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AutoForum - January / February 2014

problem – from consignor to consignee to identify and raise standards. Or do we continually gravitate to the lowest factor?

The FleetWatch exercise has a specific mandate to focus on brakes and tyres while trailer connectors – fifth wheels in particular – have been added. For time reasons trailers are never disconnected from trailers to measure wear on rubbing-plates and kingpins for abnormal wear and Regulation compliance.

The second fifth wheel in an interlink combination is the connecting component that takes more strain and wear than the fifth wheel on the truck tractor and many combinations never get disconnected frequently enough to clean fifth wheels and rubbing plates. One could safely assume that most trailers are hopelessly out of trailer connector wear-tolerance and that the Jost team at FleetWatch is observing the tip of an iceberg.

There are items not in the law books which far exceed the limits of truck safety. One rig pulled off for inspection showed wheel-hub oil leaks on every trailer axle. One hub with a severe leak created a very hot wheel hub that could easily be experienced with a naked hand when felt between the rims mounted to that hub. This overheating is a situation that accelerates seal failure leading to hubseizure and a major road incident – a truck cannot be removed from the road for shocking maintenance in this case but only be give a citation for oil leaks. The remedy should actually be that the vehicle owner is immediately faxed with a warning that should on-road failure occur he/she will be prosecuted to the full extent.

against movement are left loose on the trailer deck to fall onto the road. Loose unused bolts, for securing a spare wheel that is not fitted, are rattling around to free themselves and fall onto the road. Damaged and missing wheels flaps create additional spray to create blind spots in passing. Many wheel flaps do not comply with Regulation 217 dimensional requirements. Reflective tape is damaged and dirty – who cares if you can be seen? Tail lamps show a long period of ingrained road detritus that has never been cleaned. This is in direct contravention of Reg. 158 and Reg. 184 (5) & (6) where lamps must also be ‘reasonably clean’. 69% of fatalities on the N3 occur at night and rear end shunts dominate so just getting the rear lamps clean and visible is a major step forward.

Ranting against the Government and revving entrenched gravy-train bureaucrats for our horrendous road accident stats has not changed anything in 20 years. This is much more complex than enforcement alone and a seemingly impossible cultural change of care is needed. RTMS (Road Transport Management System) is one answer and a multi-facet, integrated approach will slowly get us there. In the meantime let’s get efficient enforcement in place. Don’t sell strategize and sell safety – just enforce it!

Watch your back – 70% of the truck trailer combinations out there are ‘vrot’.

Reference: http://www.accidentspecialist.co.za/pdf/news/brake_ and_tyre_watch_review_nov_2013.pdf

Never mind vehicle safety it’s clear that truckers are not caring for other road users: Logs for securing cargo Sloppy attitudes to cargo location and fastening are evident in so many cases – 2-ton steel coils get tied down with a single, knotted, frayed cabletie. To aggravate the pathetic attempt at fastening the steel coils are placed sloping off-centre so that the entire cargo leans to one side which with vehicle speed and inertia on a specific cornering situation will result in a ‘cargo-spill’.

PAGE 52

Dave Scott is a member of the S.A. Guild of Motoring Journalists, and is a monthly contributor to the press on transport and trucking related subjects. In 2002 and 2003 Dave Scott was the S.A. Guild of Motoring Journalists winner of the category ‘Business Motoring’. As a member of the S.A. Institute of Tribology he takes a keen interest in the application of lubricants to road transport maintenance and the cost of ownership.

His key writing focus is on fleet management including the technology of trucks and road transport.

Twitter Tips For Fleet Managers VW Fleet in the UK has launched a new Twitter feed for fleet managers in that country - allowing them to stay up to date with the latest products, offers and advice.

> No Contact with Rim

The new handle – @VWUKFleet – aims to communicate directly with anyone responsible for managing a company car fleet, offering up to date information on the latest models, innovative technologies and ownership benefits, following Volkswagen Fleet’s mantra to make fleet managers’ lives a little bit easier.

> Lightweight and Durable

> Fast Clamping > Full range of tyre sizes > Accurate results > Ergonomic design > No extensions needed > One size fits all > Super Short Rollback

Volkswagen Communications Manager, Tracey Rossetti, commented: ‘Twitter gives us some great opportunities to engage directly with our customers while offering useful advice on the benefits of choosing Volkswagen for their company’s fleet.

‘This new channel will further complement the way in which we communicate and share information while enabling us to understand what’s really important to a fleet manager. ’ You can follow Volkswagen Fleet on Twitter by clicking here https://twitter.com/VWUKFleet

All Equipment available in Red / Blue David Barendse 082 450 6109

Tel: 011 908 5199 Fax: 011 864 1588 gts@telkomsa.net

Proud suppliers of the following top brands:

PAGE 53

SHOW TIME

AutoForum - January / February 2014

Show Time EQUIP AUTO 2013 With 90 000 visitors - 25% of which were international - and 1 300 exhibitors, the Equip Auto 2013 exhibition again proved itself as a meeting place on an international scale for equipment and services for all vehicles.

SHOW TIME

This 21st staging of the event focused on three major themes: more business, more services and more events. “A true barometer of market developments in aftersales, repair and automotive services, Equip Auto once again focused attention on the industry’s ability to come together and innovate. The exhibition is indispensable in maintaining the sector’s competitiveness and optimising opportunities for development, energising many segments of the automotive aftermarket and its players,” said Claude Cham, President of the FIEV.

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With satisfaction levels at 85% (up from 73% in 2011), the visitors - comprising repair professionals (42%), trade (36%) and industry and services (13%) - were largely mobilised by professional initiatives organised by the show’s partners. As well as gaining a number of quality contacts, visitors were able to benefit from a programme that was rich information and training, many demonstration areas featuring equipment, products and services, as well as various interactive and fun activities.

For this reason, 87% of them have already confirmed their attendance for the 2015 event (versus 82% in 2011).

Exhibitor satisfaction was also up for the 2013 event - 76% as opposed to 73% in 2011.

This satisfaction was particularly related to procurement projects within six months (79%) by decision makers (who represent 72% of visitors to the show) and a new audience, with 32 % of visitors attending for the first time (versus 24% in 2011). Finally, after the 2013 edition, 77% of exhibitors already indicated that they would participate in the 22nd edition of the event in 2015 (versus 73% in 2011).

Essential for business development, the training workshops offered by the various federations (NFPC, GNFA, FNAA, GIEG, FFC, GNESA and more) attracted an average satisfaction rating of 89% among participants.

“The results of the overall satisfaction survey at the exhibition, and in particular those relating to the first edition of the Bodywork & Repair Innovation Space, with rates of 89% and 85% respectively, showed how relevant the proposals were. This initiative, in conjunction with the Bodywork Village, has attracted many visitors, customers and prospects driven by real needs for information and training,” said Patrick Cholton, FFC Equipment President and FFC Vice President.

The show saw more than 160 new products announced, and the International Grands Prix for Automotive Innovation and the Special Awards rewarded a total of 13 companies. Watch out for more news on the next event in 2015.

EFB Enhanced Flooded Battery

2

YEAR WARRANTY

Extra peace of mind for your customers.

The new enhanced flooded battery - EFB - from Midas is designed to be used in micro-hybrid vehicles which feature start/stop* technology without regenerative braking.

The Midas Gold EFB has improved charge acceptance characteristics. Coupled to this major feature, the battery has a longer life and has the ability to charge and discharge up to twice the number of times of a conventional battery in start/stop* applications.

Charge Acceptance: New processing techniques and new negative plate additives have increased the rate at which this battery can be charged.

High Cranking Power: The fully framed grids, additives and advanced processing techniques maximise the cranking power of this range.

Deep Cycle Applications: Robust design and the addition of a membrane to both positive and negative plates results in a battery that is more able to withstand ongoing discharging and recharging and has twice the cycle life of standard flooded automotive batteries under start/stop* conditions.

Factory Sealed - never add water: Under normal operating conditions this battery will not require topping up during its cycle life.

Guarantee: The Midas Gold EFB range carries a nationwide 24 month guarantee in South Africa.

Recycling: The new Midas Gold EFB range is fully recyclable. * Applies to certain models only, terms and conditions apply.

CH2911

PAGE 55

Aftermarket place AutoForum - January / February 2014

AutoForum - January/February 2014

New Packaging For Echlin Echlin, the automotive aftermarket brand from Control Instruments-Automotive available in South Africa since 1948, has announced a new packaging design and the introduction of a gold emblem. “The gold emblem is a symbol of our dedication to offering premium quality automotive parts,” said Desigan Govender Brand Manager - Engine Systems, Control InstrumentsAutomotive. The cartons used for packaging are environmentally-friendly and can either be recycled or will decompose. The ink used is non-toxic and the board is made of 100% recycled material. The premium brand in electrical accessories, switches and sensors, auto-electrical, cooling, ignition and fuel categories, Echlin has remained at the forefront of product development for nearly 60 years, boasting the widest range of radiator caps, oil filler caps, locking caps, ignition products, water pumps, fuel pumps, carburettor kits, thermostats and switches in the South African automotive aftermarket. Echlin is the industry reference in terms of range and quality. “Our range is one of the most comprehensive in SA, catering for the majority of local passenger and light commercial vehicles,” says Govender.

Pattex launches 100% Range Henkel brand Pattex has released new 100% Glue and Gel, which - it explains is a range of incredibly strong adhesives suitable for a variety of applications, including in vehicles.

UV- and shock-resistant, as well as waterproof and flexible once cured, the bonding agent can resist temperatures between -50 °C and 80 °C. The final result is fully transparent, and as a bonus there is a 30 minute adjustment period.

Other highlights include the fact that the Gel is non-drip and suitable for vertical applications and both are acid-free. With a 100% concentrated formula and no solvents, Pattex 100% Glue and Gel are available in stores countrywide.

PAGE 56

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PAGE 57 Unit 9 Edison Park, 183 Edison Crescent, Hennops Park, Centurion, 0157

DIRECTORY LISTING

Aftermarketplace Directory

To advertise your listing in AutoForum Aftermarketplace Directory contact us on 011 466 3733 or email: info@AutoForum.co.za

AUTO ELECTRICAL Auto Cosmos - Electrolog

Electronic Parts (Electrical) Catalogue

012 327 6210

Autozone

Aftermarket Electrical Parts & Accessories

0861 122 111

Bosch

Parts, Accessories & Batteries

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

First National Battery

Industrial & Automotive Batteries

011 741 3600

MED Motor Electro Diesel

AutoElectrical Components & Accessories

021 505 4000

Parts Incorporated Africa

Automotive Components & Accessories

011 879 6000

PSH Holland

Alternators & Starter Motors

011 704 5196

Trysome Auto Electrical

Parts, Accessories & Batteries

011 823 5650

Connoisseur Automotive

Air Conditioning Specialists

021 419 7188

Highveld Garage Equipment

Air Conditioning Specialists

012 330 0540

Macs Automotive

Air Conditioning Equipment

011 498 0700

Snap-on Equipment

Diagnostics Equipment

0861 762 766

Aer-O-Cure

Spray Booths, Chassis Straighteners & Welding Equipment

011 444 6454

BSE

Body Shop Equipment

011 452 9688

AIR CONDITIONING

BODY REPAIR EQUIPMENT

CLEANING EQUIPMENT Aer-O-Cure

Pressure Washers & Vacuum Cleaners

011 444 6454

Autozone

Tools & Garage Equipment

0800 200 993

Highveld Garage Equipment

Pressure Washers & Vacuum Cleaners

012 330 0540

NAPA/Midas Group

Tools & Garage Equipment

011 879 6000

PSH Holland

Parts cleaning Equipment

011 704 5196

Keizin Automotive

Car Care Consumables & Products

0861 227 489

Aer-O-Cure

Electronic Chassis Straighteners

011 444 6454

Autozone

Diagnostic Tools & Garage Equipment

0800 200 993

Beissbarth

Wheel Alignment Equipment

011 651 9600

Bosch

Diagnostic Equipment

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

DIAGNOSTIC EQUIPMENT

Direct Data

Diagnostic Equipment

Equipment Africa

Diagnostic Tools & Garage Equipment

012 653 0364

Highveld Garage Equipment

Engine Analyser & Diagnostic Scanners

012 330 0540

011 493 9985

Integrated Marketing

Sales, Service & Repairs to all Equipment

012 664 3556

Leaderquip

Wheel Alignment Equipment

011 334 1680

Macs Automotive

Air Conditioning Diagnostic Equipment

011 498 0700

Midas

Diagnostic Tools & Garage Equipment

011 879 6000

PSH Holland

Alternators & Starter Motors Test Benches

011 704 5196

Snap-on Diagnostics

Diagnostics Equipment

086 176 2766

Wheelquip

Wheel Alignment Equipment

021 949 0010

Aer-O-Cure

Tools & Garage Equipment

011 444 6454

Autozone

Tools & Garage Equipment

0800 200 993

Beissbarth

Wheel Alignment Equipment

011 651 9600

Bosch

Diagnostic Equipment

011 651 9600

BSE

Tools & Equipment

011 452 9688

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

Direct Data

Diagnostic Equipment

011 493 9985

Equipment Africa

Tools & Garage Equipment

012 653 0364

Highveld Garage Equipment

Tyre & Lifting Equipment & Tools

012 330 0540

Hofmann Megaplan

Complete Range of Garage Equipment

011 472 7279/5954

Holts Honeywell

Car Care Consumables & Products

011 613 6111

Integrated Marketing

Sales, Service & Repairs to all Equipment

012 664 3556

GARAGE EQUIPMENT & TOOLS

Ital Machinery

Brake & Clutch Machinery

011 483 3737

John Bean - Snap-on Equipment

Wheel Service Equipment

086 176 2766

Leaderquip

Tyre & Lifting Equipment & Tools

011 334 1680

Macs Automotive

Air Conditioning Equipment

011 498 0700

Mastercraft

Tools & Garage Equipment

0861 MCINFO

NAPA/Midas Group

Tools & Garage Equipment

011 879 6000

PSH Holland

Alternators & Starter Motors Test Benches

011 704 5196

Snap-on Tools

Tools & Garage Equipment

086 176 2766

Wheelquip

Wheel Service Equipment

021 949 0010

Alert Engine Parts

Distributors of Quality Parts

021 590 8250

Alfa Brake Drums & Discs

Brake Drums & Discs

011 608 0801/3

AUDI Parts

Genuine OE Parts

086 043 4838

Autozone

Aftermarket Parts & Accessories

0861 122 111

Bosch

Parts, Accessories & Batteries

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

Federal Mogul Ferodo

Aftermarket Parts & Accessories

011 630 3000

First National Battery

Industrial & Automotive Batteries

011 741 3600

Holts Honeywell

Car Care Consumables & Products

011 613 6111

Macs Automotive

Air Conditioning components

011 498 0700

MED Motor Electro Diesel

AutoElectrical Components & Accessories

021 505 4000

Midas

Aftermarket Parts & Accessories

011 879 6000

Nissan SA

Aftermarket Parts & Accessories

080 064 7726

NAPA/Midas Group

Aftermarket Parts & Accessories

011 879 6000

Parts Incorporated Africa

Automotive Components & Accessories

011 879 6000

RAM

Belts & Hoses

011 248 9400

SABAT

Batteries

08600 SABAT

Trysome Auto Electrical

Electrical Parts, Accessories & Batteries

011 823 5650

PARTS MANUFACTURERS & DISTRIBUTORS

Turbo Exchange

Aftermarket Parts & Genuine OE Parts

011 402 7085

Victor Reinz

Aftermarket Parts

011 432 2667

VW Parts

Genuine OE Parts

086 043 4737

Auto Cosmos - Electrolog

Electronic Parts (Electrical) Catalogue

012 327 6210

Bosch

Automotive Training Courses

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories, Vehicle service & repair

086 000 3227

MED Motor Electro Diesel

AutoElectrical Training Courses & Catalogue

021 505 4000

Misa

Staffing Association

011 678 6328

SERVICES

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