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MARCH 2020

THE TRUSTED VOICE OF THE AUTO INDUSTRY FOR MORE THAN 30 YEARS

End of the road General Motors starts working with its dealer network on ‘transition arrangements’ after calling time on iconic marque as strategies to improve the business fail

H

olden dealers and the automotive industry are slowly getting to grips with General Motors’ decision to “retire” the marque. For many, February 17’s announcement to scrap the iconic brand in New Zealand and Australia came out of the blue. Dealers on both sides of the Tasman are now planning their futures with Holden new-vehicle sales, local design and engineering operations slated to end by 2021. Julian Blissett, senior vicepresident of international operations, says GM took its decision after implementing and considering numerous options to turn the company around. “Holden hasn’t only made cars, it has been a powerful driver of the industrialisation and advancement of Australia and New Zealand,” he says. “Over recent years – as the industry underwent significant change – we implemented alternative strategies to try to sustain and improve the business with the local team.” Kristian Aquilina, interim

chairman and managing director of GM Holden, says given the significance of the marque through its history, it’s critical to work with all stakeholders to deliver a dignified wind-down. Aquilina, ex-managing director of Holden NZ, says the end of the brand, “which has been with us for 160 years and is almost ubiquitous in our lives”, will be felt deeply.

“We understand the impact of this decision on our people, customers and dealers” “We understand the impact of this decision on our people, customers, dealers and partners.” Moving forward, employees will be provided exit packages and support, and the company is working with its dealer network on transition arrangements.

GM says that factors impacting the case for further investment in Holden included “highly fragmented” right-handdrive markets, the economics to support growing the brand and delivering appropriate returns on investment. In this issue of Autofile, we talk to experts on what lies ahead, speak to dealers, examine what’s going on in Australia where franchise holders appear to be at loggerheads with GM and how motorsport will be affected. We also examine the marque’s new-vehicle sales statistics on both sides of the Tasman. Holden NZ’s new car sales came in at 276 last month – down by 49.4 per cent compared to 545 in February 2019 – although the Trax jumped by 89.4 per cent to 89 registrations. It also sold 175 Colorados – down 41.5 per cent.

Partnerships for over 30 years

GLOBAL VEHICLE LOGISTICS NZ - JAPAN - AUSTRALIA - UK - EUROPE


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