December 2016 Western Edition

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Toyota to Settle U.S. Truck Rust Lawsuit for up to $3.4 Billion, Approximately $15,000 Per Vehicle According to Reuters, Toyota Motor Corp has agreed to a settlement of up to $3.4 billion for a federal class action brought by U.S. owners of pickup trucks and SUVs whose frames could rust through, plaintiffs lawyers have said in court papers.

2008 Toyota Tacoma

The proposed settlement covers about 1.5 million Tacoma compact pickups, Tundra full-size pickups and Sequoia SUVs alleged to have received inadequate rust protection that could lead to corrosion serious enough to jeopardize their structural integrity, according to court papers. Attorneys for the plaintiffs, in court papers supporting the settlement, estimated the value of frame replacements at about $3.375 billion based on a cost of about $15,000 per vehicle and the inspections at about $90 million at $60 per vehicle. See Class Action, Page 66

CIC, I-CAR Continue to Work on Issues Related to Vehicle Scanning, Calibrations

issue came up: What happens when you do a pre-repair scan and you unScanning of vehicles for diagnostic cover something that’s not related to trouble codes as part of the collision the loss,” committee chairman Jack repair process continued to Rozint said. “It could be be a key topic at meetings something serious, related held in conjunction with to a safety system or some SEMA in Las Vegas in Nocritical functions of the vevember. A Collision Industry hicle. You talk to the vehicle Conference (CIC) committee owner about it, saying that examining some of the issues it’s not related to the accithe industry needs to address dent but it needs to be fixed. Jason Bartanen, related to scanning, for ex- director of Industry But the consumer says, ‘I ample, reported in Las Vegas Technical Relations barely have the money for for I-CAR that it continues to identify as my deductible. I just need many questions as answers. you to fix the collision damage.’ “On the last [conference] call, the See Vehicle Scanning, Page 24 by John Yoswick

VOL. 34 ISSUE 12 DECEMBER 2016

San Mateo, CA, Considers Auto Shop Regulations: Council Seeks Data on Parking, Safety by Samantha Weigel, San Mateo Daily Journal

Years after first initiating enforcement against several San Mateo auto repair shops for code violations, the City Council indicated it’s willing to reconsider the rules as a way to avoid potentially putting some out of business. Unpermitted vehicle lifts, worker safety, parking impacts and neighborhood concerns drove the council’s conversation on the night of October 17 as it considered the service industry’s place in the city. The issue arose in 2012 when reported parking complaints eventually led the city to discover other code violations at several auto repair shops. Unpermitted vehicle lifts and repair work illegally being done outdoors drove the city to initiate enforcement

proceedings, which it ultimately put on hold until recently. The dispute also led to an ongoing lawsuit between the city and one of the shop owners. The city recently began considering potential next steps, such as whether to change the rules or begin enforcement. During the October 17 study session, the council noted it might be willing to reconsider existing codes to keep the service industry thriving; but safety and neighborhood concerns remain top priorities. “I do think the automotive industry and repair shops do play a very vital function in our city; they do provide very meaningful jobs and they do provide very meaningful services,” Deputy Mayor David Lim said, according to a live video of the meeting. “I’m not afraid of regulating a busiSee San Mateo Council, Page 12

You Charge How Much for Labor? Figure Out Your Costs First!

finishes, it will be critical for collision repairers to invest in their facilities, With vehicle construction and tech- equipment, and training to stay curnology evolving at the most rapid rent and capable to properly repair vepace in history within the automotive hicles. industry, what steps will auto body Since this will most likely be a significant additional cost of doing business, he encouraged shops to take the time to build a pricing model that allows companies to accurately identify these additional costs. The purpose would be to quantify the actual amounts the company will need to seek to get reimbursed for this significant new and ongoing investment Tim Ronak, Senior Services Consultant with AkzoNobel – of capital. Vehicle Refinishes “Once you know the amount shops across the country need to take costs have increased, you can use this to remain successful? According to information to calculate a suitable adTim Ronak, Senior Services Con- justment or increase in prices and will sultant with AkzoNobel–Vehicle ReSee Charge How Much?, Page 20 by Stacey Phillips

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2 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com


Contents 1Collision Network Expands Into California,

Adds Wisconsin Location . . . . . . . . . . . . . . 12

ASA Partners with Advanced Auto Parts . . . . . 36 Awards Given, Milestones Met, and Future Plans

Discussed at Maaco Conference in NC . . . . 58

2016 SEMA Show Rolls Out 50th Anniversary

Axalta Announces 2016 Custom Finishes

ASA Northwest Stays Busy with Kids First,

Axalta Launches New Self-bonding Electrical

California Legislation to Thwart Unlicensed

Bullock Announces $1.3M Funding to Expand

Car Crashes into Auto Parts Store Near Covina . 8

CARSTAR Opens Door to 500th Location . . . . 27

AMI Seminar & Winter Retreat . . . . . . . . . . . 8 Dismantlers Signed Into Law . . . . . . . . . . . 11

Certified Collision Group™ & Enterprise

Rent-A-Car Form Strategic Alliance. . . . . . . 10

Collision Industry Conference Seeks Input Important Issues Facing the Industry,

Segments. . . . . . . . . . . . . . . . . . . . . . . . . . . 8

CREF Prepares Spring 2017 Career Fairs . . . . 33

ID Woman Sentenced for Insurance Fraud. . . . 22 Portland, OR, Shop Owners at Wits End

Dealing with Homeless . . . . . . . . . . . . . . . . 10

San Mateo, CA, Considers Auto Shop Regulations:

Calendar Competition Winners . . . . . . . . . . 70 Steel Coating . . . . . . . . . . . . . . . . . . . . . . . 66 Apprenticeship Programs . . . . . . . . . . . . . . . 6

CIC, I-CAR Continue to Work on Issues Related

to Vehicle Scanning, Calibrations . . . . . . . . . 1

Clarence Ditlow, 72, Auto Safety Advocate,

Passes . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Collision Industry Veteran Mike Causey Wins in Fifth Attempt to Become NC Insurance

Commissioner . . . . . . . . . . . . . . . . . . . . . . 26

DEG Surpasses 10,000 Inquiries Processed . . . 3 Event Organizers Release Information on

New NACE Automechanika. . . . . . . . . . . . . 68

Council Seeks Data on Parking, Safety . . . . . 1

Experimental Honda/Acura Crash Test

Attendance Records . . . . . . . . . . . . . . . . . . 64

Gerber Opens Second Location in

YANG’s Reception at AAPEX Breaks COLUMNS

Antonelli - How to Sell and Market Your Shop

Indexof Advertisers

Sparkle. . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Demonstrates Importance of Proper Repair . . 22

Greenville, NC . . . . . . . . . . . . . . . . . . . . . . . 4

GM Directs Body Shops to Scan for Pre- and

Post-Repair DTCs. . . . . . . . . . . . . . . . . . . . 70

in Today's Competitive World . . . . . . . . . . . 72

HARMAN – Has It Been Acquired by a Tier-2

and New Partnership with David Kindig. . . . 50

KGM Joins Advanced Measurement Systems. . 68

Attanasio - AkzoNobel Unveils Celebrity Vehicle Attanasio - NABC Presents Six Deserving Recipients with Refurbished Cars at

or a Consumer Electronics Supplier? . . . . . . 4

Lincoln Tech Helps Students Get on the

Road to a Career in Collision Repair . . . . . . 30

2016 SEMA . . . . . . . . . . . . . . . . . . . . . . . . 56

Mopar Introduces Awareness Campaign on

Veterans of America at 2016 SEMA . . . . . . 54

NFL Network Shifts Gears With New Reality

& Refinish Product Award Winners . . . . . . . 40

NHTSA Confirms 11th U.S. Fatality Tied to

Celebrities and Amazing Vehicles . . . . . . . . 34

OSHA Cites Ohio Vehicle Parts Manufacturer

Anniversary Camaro Debuts at 2016 SEMA . 46

Phillips - Successful Staten Island Shop Focuses

Anniversary at SEMA 2016. . . . . . . . . . . . . 52

Self-Driving Car Accidents: Who Will

in the Future . . . . . . . . . . . . . . . . . . . . . . . . 42

Sherwin-Williams Unveils New Dynamic

Attanasio - PPG Shows Support for Paralyzed

Attanasio - SEMA Announces Collision Repair

Attanasio - Valspar’s SEMA Highlights Include Attanasio - WD-40®/SEMA Cares 50th

Attanasio - WyoTech Celebrates its 50-Year Luehr - Automobile Technology Now and

Phillips - How to Market to, Sell and Service

Today’s “Connected Consumer” . . . . . . . . . 18

Phillips - Taking Personal Responsibility and Listening with Intent Will Help Your

‘Right to Request’ OE Collision Parts . . . . . 73 Series “Tackle My Ride” . . . . . . . . . . . . . . . 69

Rupture of Takata Air Bag Inflator . . . . . . . . 73

for Failing to Protect its Workers . . . . . . . . . 60 on Unique Approach to Customer Service. . . 2

Be Held Liable? . . . . . . . . . . . . . . . . . . . . . . 4

Clearcoat Offering Superior Appearance

and Productivity . . . . . . . . . . . . . . . . . . . . . 36

Snap-on to Acquire Car-O-Liner . . . . . . . . . . . . 6

Support CREF by Shopping on AmazonSmile . 60

Business Grow. . . . . . . . . . . . . . . . . . . . . . 48

The Collision Centers of NY Adds 5th

CIC on Estimates, DuPont Seeks Buyers . . . 44

Toyota to Settle U.S. Truck Rust Lawsuit for

Yoswick - NACE ‘96, Insurer-Owned Body Shops, NATIONAL

Location on LI . . . . . . . . . . . . . . . . . . . . . . 70

up to $3.4 Billion, Approximately $15,000

Per Vehicle . . . . . . . . . . . . . . . . . . . . . . . . . . 1

3M and CREF 2nd Annual Hire Our Heroes

WIN Scholarship Program Opens

ALLDATA Achieves Customer Milestone . . . . . 65

WIN® Opens 2017 MIW Nominations for May. . 59

NACE Automechanika Chicago . . . . . . . . . . 66

Out Your Costs First!. . . . . . . . . . . . . . . . . . . 1

Fundraiser . . . . . . . . . . . . . . . . . . . . . . . . . 19

ASA and AMi Call for Presentations for

On October 26th 2016, the Database Enhancement Gateway (DEG) received its 10,000th inquiry nearly nine years after the launch of www.degweb.org in November of 2007. The DEG was designed to help improve the information in collision repair estimates through feedback from the industry about vehicle-specific errors, omissions and inaccuracies in the database and labor times. The free service was initially founded by the Automotive Service Association (ASA), Alliance of Automotive Service Providers (AASP) and the Society of Collision Repair Specialists (SCRS) and continues to be managed by a Joint Operating Committee (JOC) of association representatives. “We can’t be more pleased with

Applications for 2017 . . . . . . . . . . . . . . . . . 68

You Charge How Much for Labor? Figure

Publisher & Editor: Jeremy Hayhurst General Manager: Barbara Davies Assistant Editor: Stacey Phillips Online Editor and Copywriter: Deana Cacus Contributing Writers: Tom Franklin, David Brown, John Yoswick, Janet Chaney, Toby Chess, Ed Attanasio, Chasidy Sisk, David Luehr, Stacey Phillips, Victoria Antonelli Advertising Sales: Joe Momber, Sean Hartman, Bill Doyle, Norman Morano (800) 699-8251 Office Manager: Louise Tedesco Sales Assistant: Jessica Day Content/Social Media Specialist: Cass Heckel

what the DEG has accomplished since its creation”, stated JOC member Rick Starbard. “What started as an ambitious desire to create a more efficient and transparent mechanism for raising and resolving database issues, has established itself as permanent and useful tool with tremendous cumulative value for the collision industry.” The roots of the DEG were first established through volunteer work, led by the late March Taylor. Through the Collision Industry Conference (CIC) website, Taylor would dedicate nearly half his day to volunteer efforts collecting information, researching the databases and processing hundreds of database inquiries from collision repair businesses around the country.

3M Automotive Aftermarket Division . . . . . . . . . . . . . . . . . .28-29 Audi Wholesale Parts Dealers . . . . .68 Automotive ID . . . . . . . . . . . . . . . . . .27 AutoNation Chrysler-Jeep-DodgeRam-Fiat . . . . . . . . . . . . . . . . . . . .22 Axalta Coating Systems . . . . . . . . . . .2 BMW Wholesale Parts Dealers . . . .67 Bob Smith BMW . . . . . . . . . . . . . . . .41 Bob Smith MINI . . . . . . . . . . . . . . . .41 Capitol Subaru . . . . . . . . . . . . . . . . .76 Car-Part.com . . . . . . . . . . . . . . . . . .14 Certified Automotive Parts Association (CAPA) . . . . . . . . . . .35 Chrysler-Dodge-Jeep-Ram of Seattle . . . . . . . . . . . . . . . . . . .40 Classifieds . . . . . . . . . . . . . . . . . . . .74 Colortone Automotive Paints . . . . . .20 Dave Smith Motors . . . . . . . . . . . . .37 Del Grande Dealer Group . . . . . .16-17 Denny Menholt Chevrolet . . . . . . . . .6 DJS Fabrications . . . . . . . . . . . . . . .34 Downtown Motors of LA (Audi, VW, Porsche) . . . . . . . . . . .51 Eco Repair Systems of North America, LLC . . . . . . . . . . .21 ECS Automotive Concepts . . . . . . .12 Elk Grove Toyota . . . . . . . . . . . . . . .50 Enterprise Rent-A-Car . . . . . . . . . . .48 Equalizer Industries, Inc. . . . . . . . . .46 First Auto Group . . . . . . . . . . . . . . . .36 Ford of Kirkland . . . . . . . . . . . . . . . .40 Ford Wholesale Parts Dealers . . . . .57 Galpin Motors . . . . . . . . . . . . . . . . .45 Glenn E. Thomas Dodge-ChryslerJeep . . . . . . . . . . . . . . . . . . . . . . .25 GM Wholesale Parts Dealers . . . . . .65 GYS USA . . . . . . . . . . . . . . . . . . . . .55 Herkules Equipment Corporation . .22 Honda-Acura Wholesale Parts Dealers . . . . . . . . . . . . . . . . . .38-39 Hyundai of Kirkland . . . . . . . . . . . . .40 Hyundai of Seattle . . . . . . . . . . . . . .40 Hyundai Wholesale Parts Dealers . .64

Art Director: Rodolfo Garcia Graphic Designer: Michelle Lucas

Western

REGIONAL

DEG Surpasses 10,000 Inquiries Processed

Serving California and Nevada. Autobody News is a monthly publication for the autobody industry. Permission to reproduce in any form the material published in Autobody News must be obtained in writing from the publisher. ©2016 Adamantine Media LLC.

Autobody News P.O. Box 1516, Carlsbad, CA 92018 (800) 699-8251 / (760) 603-3229 Fax www.autobodynews.com / news@autobodynews.com

Kearny Mesa Subaru-Hyundai . . . . .52 Kia Motors Wholesale Parts Dealers . . . . . . . . . . . . . . . . . . . . .61 Killer Tools & Equipment . . . . . . . . . .7 Lyle Pearson Auto Group . . . . . . . . .33 Maita Subaru . . . . . . . . . . . . . . . . . .54 Mazda Wholesale Parts Dealers . . .62 McPeek Dodge of Anaheim . . . . . . .18 Mercedes-Benz . . . . . . . . . . . . . . . .23 MINI Wholesale Parts Dealers . . . . .66 Miracle System/Equipment Gateway, Inc. . . . . . . . . . . . . . . . .26 Mitsubishi Wholesale Parts Dealers . .56 MOPAR Wholesale Parts Dealers . .43 Moss Bros. Chrysler-Jeep-Dodge . .31 Nicolosi Imports . . . . . . . . . . . . . . . .30 Nissan/Infiniti Wholesale Parts Dealers . . . . . . . . . . . . . . . . . . . . .71 Northside Trucks & Equipment . . . . .8 Polyvance . . . . . . . . . . . . . . . . . . . . .32 Porsche Wholesale Parts Dealers . .60 Preval . . . . . . . . . . . . . . . . . . . . . . . .75 Puente Hills Subaru . . . . . . . . . . . . .44 Riverside Kia . . . . . . . . . . . . . . . . . .42 Riverside Metro VW-Honda-HyundaiNissan-Mazda . . . . . . . . . . . . . . .58 Roy Robinson Subaru . . . . . . . . . . .11 SATA Dan-Am Company . . . . . . . . .15 Shingle Springs Subaru . . . . . . . . . .59 Shop-Pro Equipment . . . . . . . . . . . . .9 Sierra Chevrolet-Honda-Subaru . . .47 Subaru Wholesale Parts Dealers . . .63 Tacoma Dodge-Chrysler-Jeep-Ram .13 The Bay Area Automotive Group . . .49 Toyota Wholesale Parts Dealers . . .73 U-POL US . . . . . . . . . . . . . . . . . . . . .10 Valley Auto Dismantlers Association, Inc. . . . . . . . . . . . . . .53 Valspar Automotive . . . . . . . . . . . . . .5 Volkswagen Wholesale Parts Dealers . . . . . . . . . . . . . . . . . . . . .69 Volvo Wholesale Parts Dealers . . . .70 WyoTech . . . . . . . . . . . . . . . . . .19, 24

www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 3


Self-Driving Car Accidents: Who Will Be Held Liable? by Matthew C. Casey, Partner, Casey & Devoti

As I stated in my blog from earlier this month, self-driving cars are here. [See url at bottom of article.] In fact, the federal government is so sure autonomous cars will save lives they are pumping millions of dollars into a ‘Zero Deaths’ campaign. Their goal is to eliminate traffic fatalities in 30 years. The irony is that since the launch of the ‘Zero Deaths’ campaign, traffic fatalities have actually increased—up 10.4% in the first half of 2016. Industry experts and the government are using these alarming statistics as even more of a reason to move full-speed ahead with fully autonomous cars. But, the technology is still very much in the beta stage. As someone who fights for the rights of those injured by the negligence of others—the concept of self-driving cars and the developing technology leaves me with a multitude of questions. The two biggest questions: #1 Who will be held liable when a car using the autonomous mode crashes? #2 How will automobile insurance coverage evolve with the changing technology?

First, the issue of who is liable in the event of crash of a car in ‘autopilot’ mode. Right now, most ‘self-driving’ cars are only semi-autonomous and thus come with major disclaimers stating the driver must be ready to take the wheel at any second. But, realistically if a person is not fully engaged in the act of driving—how much are they really paying attention?

Will they have enough time to react? What if a driver claims he tried to override the autonomous mode and the technology wouldn’t allow him to take over? Man vs. Machine. These questions bring up another area of concern—insurance coverage and

Free

how will it evolve as the self-driving car technology evolves. Right now, insurance is state-regulated. Each jurisdiction has its own set of rules and regulations for auto insurance, and so far, for self-driving cars. The federal government has yet to take a larger role. But, will this change in the future? RAND Corporation, a nonprofit global policy think tank, has suggested a no-fault auto insurance system be implemented. Such a system might help prevent manufacturers from becoming overwhelmed by litigation. The industry and the government certainly don’t want product liability lawsuits to interfere with the development of the technology. The thought is a no-fault insurance system helps spread the burden of the cost of litigation related to crashes. If there is a dispute over who is at fault—the driver or the technology (manufacturer), all parties involved will have to increasingly rely on ‘black-box’ data recorders to decipher what happened. This raises even more questions—Who controls the ‘blackbox’ data? How will it be preserved? How forthcoming will a manufacturer be with the data when the technology fails? Only time will tell how quickly self-driving cars actually become mainstream. One thing is certain right now—the more the concept and technology are examined from all sides, the more questions I have.

Matt Casey is a partner with Casey & Devoti, a St. Louis-based personal injury law firm. Matt handles a variety of personal injury cases, including automobile, truck and train accidents, medical malpractice, product and premises liability, elder care and sexual abuse, Workers’ Compensation, and wrongful death. Matt and his law partner, Matt Devoti, are also authorized speakers for EndDD.org’s ‘End Distracted Driving’ We thank Matt Casey and Casey and Devoti for reprint permission. See more at http://www.caseydevoti.com/

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HARMAN – Has It Been Acquired by a Tier-2 or a Consumer Electronics Supplier? On November 14, Samsung announced plans to acquire HARMAN for $8 billion. The fundamental question that this news raises is how it is likely to affect the automotive industry as a whole. Although Samsung has been making approaches as a direct partner to carmakers for many years, it has, to date, failed to make any traction beyond integration of its consumer electronics devices. On the face of it, HARMAN provides Samsung with a firm entry point to the automotive market and the ability to build stronger partnerships. Lee Colman, Head of Connected Car at SBD, said, “HARMAN was among the first to identify the trend towards commoditized infotainment as well as the associated risks from which it has protected itself through a combination of innovation and acquisitions. It is now uniquely positioned to offer a holistic proposition of hardware, software, services, analytics, firmware updates and even cybersecurity.” As a result of this positioning, SBD’s research shows HARMAN having a significant market share. According to SBD’s USA Head Unit Tracker, HARMAN currently supplies 26 brands and 35% of models in the USA with advanced infotainment systems. The impact of the acquisition on vehicle manufacturers and other sup-

pliers depends very much on whether Samsung has acquired HARMAN as a Tier-2 supplier moving up the automotive supply chain or as a consumer electronics player moving across into the automotive industry. As a Tier-2 supplier, it can offer significant synergies in closely coupling its component-level hardware with HARMAN’s infotainment stack. Although some vehicle manufacturers are cautious of giving away too much of the pie to a single supplier, the enhanced experience that Samsung/ HARMAN can now offer could be compelling. As a consumer electronics player moving across to cars, the acquisition stands starkly against Apple and Google’s strategy of opting for a disruptive clean-slate approach. Although less ambitious than going it alone, Samsung’s proposition may yield more positive results in the short-term by enabling closer partnerships with vehicle manufacturers. In SBD’s view, it is likely to be both—although in the short-term, it is more probable that Samsung will focus on the synergies of vertically integrating infotainment components and systems. In the medium-term, watch out for further acquisitions by Samsung to complement HARMAN’s infotainment capabilities with sensor/autonomy capabilities from elsewhere.

Gerber Opens Second Location in Greenville, NC

Gerber has announced the opening of a second new collision repair center in Greenville, NC. The center

previously operated as Bland & Newsome Auto Body Repair and served the community for 38 years. Greenville is located about 85 miles east of Raleigh, NC, and the new center is located in a busy retail corridor about four miles from the other Gerber Collision & Glass center in Greenville that opened on October 17th. “This is a fast growing region, and when we saw the opportunity, we added a second location in Greenville,” said Tim O’Day, pres-

ident and COO of the Boyd Group’s U.S. operations. “This will enable us to better serve customers and insurance partners in North Carolina’s Tidewater region.” The Boyd Group is continuously looking to add new collision repair locations to its existing network in Canada and the U.S. Interested collision repair center owners should contact Kim Allen, director of business development, at (847) 410-6003 or kim.allen@gerbercollision.com.

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Snap-on to Acquire Car-O-Liner

Snap-on Incorporated recently announced that it has entered into a definitive agreement to acquire Car-O-Liner Holding AB (“Car-

O-Liner”) for approximately $155 million in cash. Based in Gothenburg, Sweden, Car-O-Liner, with trailing 12 month sales of approximately $95 million, is a global provider of collision repair equipment and information and truck alignment systems. Subject to certain closing conditions, the transaction is expected to close within 30 days. “Car-O-Liner’s product offering and special expertise are important additions to our Repair Systems & Information Group, bringing

greater capabilities in collision repair and strengthening Snap-on’s position in the heavy duty segment,” said Nick Pinchuk, Snap-on chairman and chief executive officer. “Given trends in the collision space, including the need for greater precision, the requirement to accommodate new materials and the higher emphasis on shop efficiency, we believe this acquisition will further Snap-on’s progress along its strategic and coherent growth runway of expanding with repair shop owners and managers. We look forward to welcoming Car-O-Liner associates to the Snap-on family.” According to the company, founded in 1920, Snap-on is a $3.4 billion, S&P 500 company headquartered in Kenosha, Wisconsin.

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Bullock Announces $1.3M Funding to Expand Apprenticeship Programs by Frances Lin, KTVH

Governor Bullock announced $1.3 million funding for Montana businesses to expand apprenticeship programs on October 27. Collision Pro owner Barry Reddick told MTN News that his company has been using the apprenticeship program since 1997. “The program’s helped out business, bringing up people from an apprenticeship to a journey level position. It’s helped us, and it’s helped them,” said Reddick. The program is available for some 60 occupations across the state, and there are over 700 business sponsors taking part. Reddick said a lot of times young people try to get their foot in the door with no experience and that the apprenticeship program is a way to help them out. “It makes it a lot simple for me as a businessman to have an apprenticeship program running in my business,” said Reddick. The Montana registered apprenticeship program is an employer-designed, earn-while-you-learn system. The U.S. Department of Labor

granted the $1.3 million state expansion through the Montana Department of Labor & Industry. “Both in the time that it take to acquire the journey level status, and pay that goes with it, and the apprenticeship, you get to make money while you’re learning instead of paying money for college,” said Reddick. Mike Waldenberg is the president of Central Plumbing & Heating based in Great Falls and Bozeman. He has now been training apprentices for over 20 years. “Bringing people up into the trade is a significant need in our community I guess, in our community that we live in and the apprentices that become journey level and management of our company. So it’s been a huge benefit to our business,” said Waldenberg. Waldenberg said training people in his construction business is his passion. Montana apprentices receive a nationally-recognized industry credential upon completion of the program. We thank KTVH for reprint permission.

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by Chasidy Rae Sisk

ASA Northwest is a busy association, and in addition to hosting monthly chapter meetings, the group has planned a variety of events for the coming months. During the month of November and into December, ASA Northwest will be hosting Hybrid Battery Repair & Rejuvenation, presented by Todd Black of Unlimited Service, with multiple locations available: Yakima, WA on 11/15, Kennwick, WA on 11/16, Spokane, WA on 11/17, Portland, OR on 11/29, Eugene, OR on 11/30, and Tacoma, WA on 12/7. Additional details are available on the association’s website at www .asanorthwest.com.

In October, the Pierce County Chapter kicked off its 17th Annual Kids First Program, designed to collect monetary donations to help needy families during the upcoming holiday season by providing presents for the children. The Sno-King Chapter kicked off its 5th Kids First Program in November. ASA Northwest is looking forward to their Winter Retreat to be held January 19–22, 2017. According to Jeff Lovell, President and Executive

Director of ASA Northwest, “This year, we will be at a new location: the Icicle Village Resort in Leavenworth, WA. There will be a hospitality suite all three nights with a fun event of arcade games for all on Friday night.” On Saturday, January 21, during the Winter Retreat, ASA Northwest will host an AMI seminar entitled “Attitude,” featuring ESI’s Maylan Newton. During the seminar, attendees will learn how their attitudes can cost money and also how to use attitudes to make money. ASA Northwest will host its Awards Banquet on Saturday evening to honor the association’s officers and their 2016 Outstanding Member of the Year. On March 24–26, 2017, ASA Northwest will produce its Annual Automotive Training and Expo (ATE) with a lineup of over 60 classes, taught by top management and technical trainers. Lovell states: “In addition to three days of classes, ATE 2017 will also offer an extensive trade expo featuring exhibitors displaying automotive parts, specialty products, service and repair equipment, and shop management services. Sign up early as these classes fill up fast—we sold out the last two years, so don’t miss your opportunity! Registration opens December 1, 2016.”

Car Crashes into Auto Parts Store Near Covina

by Ruby Gonzales, San Gabriel Valey Tribune

Deputies Tased and arrested a driver who crashed into an auto parts store then tried to fight with them on October 26, officials said. Because deputies used a Taser on him, the suspect was taken to a hospital to be checked. Lt. Elisabeth Sachs of the sheriff’s San Dimas station said the man wasn’t injured. One deputy suffered minor injuries during the incident, she added. She said the suspect was driving a Honda Civic when he crashed through the doors of the AutoZone at 21356 E. Arrow Highway around 4:30 a.m.

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“When deputies arrived, he was uncooperative and violent,” she said. Sachs said the man tried to fight three deputies. He was Tased and taken into custody, she added. She said Brian Perez Cardenas, 19, of Victorville was arrested on suspicion of driving under the influence and resisting arrest. Sachs said the building was not red-tagged, but was closed Wednesday. “Employees there are cleaning it up,” she said. Booking records show Perez Cardenas is being held at the sheriff’s San Dimas station jail on $25,000 bail. He was scheduled for an October 28 arraignment at West Covina Superior Court.

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Collision Industry Conference Seeks Input Important Issues Facing the Industry, Segments

The Collision Industry Conference (CIC) is inviting everyone in the collision industry to take part in a short online survey. The results of the survey will guide the future direction of the CIC over the next two years. The online survey is available at https://www.research.net/r/M5HTNQ3 and is open to anyone interested in providing input to the conference. The survey asks all members of the industry to detail the top three issues that are of concern to industry as a whole, and the top three issues that affect their particular segment of the industry. Guy Bargnes, chairman of the CIC, explained, “The Conference provides the industry with a forum where all collision industry stakeholders can come together to discuss pressing issues, build understanding across segments and seek consensus on potential solutions to communicate to the industry at-large. This survey is the opportunity for the industry to provide direct input to the Collision Industry Conference and help shape its agenda. Every two years, the CIC uses its January planning session to deter-

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mine the direction and agenda for its meetings and committees that are established to address the issues identified. The group uses the feedback it receives from this survey to guide the planning session. “All segments of the collision industry are undergoing dramatic change,” added Bargnes. “I ask that stakeholders from the collision industry take a few minutes to complete the survey to assist the conference and its many volunteer committee members and participants.” The Planning Session is scheduled to take place Thursday January 12, 2017 at the Palm Springs Hilton in Palm Springs, California. More details on the CIC Planning Session, including the agenda and hotel information, can be found on the CIC website at http://www.cic link.com.

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Portland, OR, Shop Owners at Wits End Dealing with Homeless by Christine Pitawanich, KGW.com

Mackin’s Auto Body in Northeast Portland can’t seem to get the help they need. Employees say an RV has been parked outside their shop for months. Trash has piled up. They’ve even found needles.

Frank Jozaitis points out the offending RV. Credit: KGW.com

“I think it’s way out of hand. It’s gotten so out of control and I think it’s an embarrassment for our city,” said one of the owners of Mackin’s Auto Body Shop, Suzanne Mackin. This week, employees even found a stripped SUV. “It was sitting there with broken-out windows, then we come in Wednesday it has the tires missing.

We come in Thursday, the hood’s half cracked open. Come in today, the hood’s all the way open,” recalled Frank Jozaitis, Mackin’s Auto Body Facility Manager. “I talked to the police officer about it and he says it actually belongs to the motor home,” he continued. Jozaitis and Mackin said the parked RV and the trash is hurting their business. “We have customers that come in and we have vendors that drive by and they feel threatened,” said Mackin. “It brings in a lot of bad elements to the area and we’re trying to run a business here. There are a lot of syringe needles around and stuff and we don’t want to endanger by employees,” said Ken Daron, the Shop Manager. They said police have been called about every other week for months. Nothing has happened. “They’re telling me that there’s nothing they can do because if it’s classified as a homeless vehicle then because of the city [policy], they can’t do anything about it,” Daron said.

10 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

“The city has instructed us to use a coffee can, to cut a hole in the coffee can and pick the hypodermic needles to remove them from our property, and I don’t feel that’s the smart thing to do,” Mackin said.

in case. Back over at Mackin’s, folks feel helpless. “Because the city, every person we’ve talked to they say you’ve got to contact this person or you got to contact that person and nobody wants to do something about it,” said Jozaitis. To find out what can be done in this type of situation, KGW reached out to Portland police. They referred us to Parking Patrol at the Bureau of Transportation. People there passed us off to the Mayor’s office. Brian Worley with the Mayor’s office responded, saying that people can report livHypodermic needle outside of Mackin’s Auto Body. ability issues with illegal Credit: KGW.com camping to the One Point of Al Perez works at Arrow Roof- Contact system here. ing. Mackin’s Auto Body Shop is beIf there’s criminal activity, then tween his business and the street. He police should be contacted. said the homeless situation in the area is getting worse. We thank KGW.com for reprint per“We’re seeing a lot more home- mission. less in this area by far than I’ve ever seen,” said Perez. For a while now, he said the company has employed a security guard who patrols 365 days a year just


California Legislation to Thwart Unlicensed Dismantlers Signed Into Law Assembly Bill 1858, environmental justice legislation authored by Assembly Majority Whip Miguel Santiago (D-Los Angeles), was signed into law by Governor Jerry Brown in September. Co-sponsored by the State of California Auto Dismantlers Association (SCADA) and the California State Board of Equalization (BOE), AB 1858 creates a multiagency team to investigate tax evasion, environmental damage, and public harm that occurs as a result of unlicensed automobile dismantling. California faces an illegal underground economy in the auto recycling industry which has led to numerous public health and environmental violations. Illegal dumping and disposing of vehicles, inadequate hazardous waste handling, car thefts, improper worker safety protections, and other violations threaten vulnerable and underserved communities. “Unlicensed dismantling is a ‘sleeper’ environmental justice, economic, and public health issue,” Santiago said. “The resulting environmental and public health damage to our communities calls for urgent action from the state. The governor’s signature prioritizes the health and safety of all people and ensures that all Californians

have the right to live, learn, and work in a healthy environment.” Of the 28 million registered vehicles in California, about 1.2 million are disposed of annually. Of those, approximately 360,000 (30 percent) endof-life vehicles are being processed through unlicensed and unregulated automobile dismantlers. Unlicensed automobile dismantlers do not follow licensing requirements by the California Department of Motor Vehicles (DMV) that include insurance obligations, work place safety requirements, tax liability, and environmental regulatory standards as required by law. “I want to thank Assemblymember Santiago for successfully advocating for comprehensive policy change on an issue that has been plaguing the State Board of Equalization,” BOE Fiona Ma, CPA, said. “Everyone should be paying their fair share of taxes, including auto dismantlers who are dealing with end-of-life vehicles that normally have toxic and waste issues such as safely removing and recycling unused gasoline, brake fluid, engine oil, transmission fluid, antifreeze, catalytic converters, tires, mercury switches, lead acid batteries, and Freon. It is imperative that these business owners are registered, li-

censed, and regulated like others to minimize toxic impacts and ensure the best environmental and health safety standards are adhered to.” Greg Pirnik, president for the State of California Auto Dismantlers Association, added that this measure “will help small businesses, protect jobs, and increase environmental protection by addressing the very serious and growing problem in California of unlicensed, unregulated, and underground automobile dismantling.” The multiagency team created by AB 1858 includes the DMV, the BOE, the California Environmental Protection Agency (CalEPA), and other departments within CalEPA, including the State Department of Toxic Substances Control (DTSC). Those agencies will be required to submit a report to the legislature outlining findings and policy recommendations by Jan. 1, 2019. AB 1858 will take effect on Jan. 1.

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Clarence Ditlow, 72, Auto Safety Advocate, Passes

The Detroit Free Press has reported that Clarence Ditlow, a consumer advocate who spent a lifetime trying to make cars safer, died on Thursday, November 10 at age 72. Ditlow is best known as a tireless safety crusader, campaigning for recalls of faulty GM ignition switches, Toyota models with unintended acceleration, and exploding Takata airbag inflators. Ditlow was famous for advocating for safety features to be added to cars and for recalls to be implemented when patterns of trouble emerged. Since 1976, he had served as the executive director of the Center for Auto Safety, a group that was founded by Ralph Nader and Consumers Union. According to Michael Brooks, the Center's acting executive director, Ditlow had battled cancer for the past year but had continued to work throughout his treatment. Ditlow was admitted to the hospital a few weeks ago after his condition worsened. “He leaves us with an incredible legacy and remains our inspiration going forward,” Brooks said in a statement.

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Continued from Cover

San Mateo Council

ness if it’s for the safety of the public and safety of employees and for quality of life of the community. But I need to have articulable reasons.” Lim noted the city’s existing code concerning auto repair shops was last updated in 1995. While not sure what prompted rules such as forbidding outdoor work and current parking requirements, Lim suggested the city may have been following in the footsteps of changes in state law. Lim expressed initial concern about whether the vehicle lifts were made for use outdoors, but he noted the California Division of the Occupational Safety and Health Administration, or OSHA, regulates this type of equipment. Councilmembers agreed they were interested in revisiting the city’s codes and learning more about why the rules were initially passed—such as to address possible noise issues from outdoor work or why the current parking requirements were enacted. [This] was just the initial step, and a lengthy public hearing process

would ensue before any city codes are amended. Mayor Joe Goethals agreed safety was top priority, but he would be interested in questioning “what should be the law, what should it be and why should it be that way, before we move toward enforcement.” Staff was also directed to begin outreach with business owners and neighborhood groups. During a 2013 survey, the city had an estimated 189 auto-related businesses, many of which are congregated near Claremont Street and Railroad Avenue, along Amphlett Boulevard, and around Palm Avenue. The city began enforcement against 10 shop owners it inspected, although staff acknowledged the extent of the alleged code violations was not yet known. About half a dozen local automotive shop owners spoke during the meeting, noting many were caught off guard when the issue was first broached in 2012. In fact, many were unaware that there was a permitting process for vehicle lifts and questioned the city’s rationale for its current parking requirements of two spots per lift. While some expressed frustration

1Collision Network Expands Into California, Adds Wisconsin Location The 1Collision Network has announced its expansion into California, adding Body Best Collision Center in Sonoma, CA to its network of collision repair centers.

Body Best owner Dino DiGiulio commented, “Body Best Collision Center is excited to begin our journey to the next level and pave the way for further network expansion in California. 1Collision Network will provide support to help facilitate the growth of our business and enhance our success in today’s consolidating marketplace.” 1Collision also added to their Wisconsin base with the addition of Aerco Collision in Altoona, WI. Aerco owner Shawn Kloss stated, “1Collision Network offers our business the marketing, performance, and organizational infrastructure needed for our continued success.”

1Collision Network President Jim Keller commented, “As we enter the California marketplace and continue to expand in the Midwest and South, we are both proud and enthused to welcome these two high-quality, successful business operators into our family of collision centers.” The 1Collision Network is an organization of independent and dealer-owned and operated collision repair businesses, committed to high quality collision repair services, peak performance, developing trusting insurance relationships, and ensuring a positive, predictable, and seamless repair experience for both the consumer and the insurer.

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with the process, they emphasized they too made safety a top priority and removing lifts could harm their businesses. “These racks (lifts) are safe because the fire department signs them off every year. The racks have always been there, I’ve never had a problem, they’re a long-standing use,” said Sean Hudson, owner of Hudson Automotive. “These racks provide our income. Your looking at, for the amount of guys I have, each rack is producing about $15,000 a month. Taking away a rack, I’m going to have to let guys go.” With housing developments afoot and parking a top complaint amongst both businesses and residents, the group of local shop owners urged the council to refrain from blaming a regional problem on them. Shop owner Kieran Murray agreed the lifts are an important source of revenue, and that if the real issue is parking, to deal with it accordingly. “Parking is tough in this area; it’s going to get worse with a lot of the new homes going in,” Murray said. “It has nothing to do with racks and as far as permitting and safety, we get inspected by our insurance companies

every year. I think we need to enforce parking. ...If it is a parking issue, start giving parking tickets.”

Currently, auto shops are required to have two spots, plus two for each lift. The council said they would be willing to explore the possibility of changing the rules, so long as it didn’t have a negative impact on neighbors residing nearby. With many of the shops located around the Caltrain tracks near downtown, close to several parcels being considered for housing developments, some had apparently expressed concerns about the city turning its back on the service industry in support of transit-oriented development. Council members emphasized they recognized and valued the locally-owned service shops and are seeking more information before reconsidering the rules that could affect both residents and small business owners. We thank San Mateo Daily Journal for reprint permission.

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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 13


2016 SEMA Show Rolls Out 50th Anniversary Sparkle

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Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

How to Market to, Sell and Service Today’s “Connected Consumer” with Stacey Phillips

Many collision repair businesses are worried about getting cars in and out of their production areas and having better cycle time. During a recent Guild 21 webinar, Frank Terlep said to never lose site of how important the customer is to your business. “If individual businesses are not focusing on the consumer, there is a very good chance of them going somewhere else,” said Terlep, founder of eMarketing Sherpas. In 2014, a study conducted by Accenture asked consumers how likely they were to stop doing business with their auto/home insurance provider and switch to another one in the next 12 months. About 42.5 percent of those surveyed said they were likely or somewhat likely to switch insurance providers. The following year, a survey conducted by JD Power found 29 percent of people switched insurance companies in 2015. According to CCC statistics, as of 2015 less than 45 percent vehicles were repaired through a DRP. Part of really knowing and connecting with your customers includes finding out how they are currently using technology. A.T. Kearney found that more than 50 percent of the 10,000 consumers they surveyed said they are “connected” every hour and research has shown that the average adult spends nearly six hours a day in front of digital media, of which 19 percent is on social media. “Mobile is the way they want to be connected with the rest of the world,” said Terlep. The number one thing they look at on these devices is email (78%). “If you are utilizing an email system and sending email to your customers, you need to make sure the emails you send are easily read on a mobile device,” said Terlep. The other most popular activities on smartphones include web browsing (73%), Facebook (70%), maps/directions (64%) and games (60%). “The typical person who interacts with their smartphone interacts with their smartphone 150 times a day,” said Terlep. He recommended that shops figure out the percentage of their customers who are connected and then determine what the percentage of

sales and marketing budget and activities are focused on for that connected consumer. He said most likely, there will be a gap between the two numbers. Nine ways to sell, market to, and service today’s connected consumer: Web presence: Terlep said a business’s website is really an online lobby. “Your business will get more visitors to your online lobby than you’ll ever get into your physical lobby,” said Terlep. “The number one reason to have a web-

18 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

site is to drive business to your door.” He said some of the important components include a call to action, welcome and educational videos, a blog, appointment options, and ratings and reviews. Online/mobile search: Terlep stressed the importance of ensuring your website is mobile compatible and consider SEO (search engine optimization). All businesses that have a physical location have a Google My Business, which is tied to Google re-

views. “You must make sure you claim it and you must drive people to give you reviews,” he said. He also recommended categorizing the business and integrating with social media sites. Social media: “From a business perspective, it’s our belief that every business needs to have a position on Facebook, Google My Business, LinkedIn and YouTube,” said Terlep. Other social media, such as Twitter, Instagram and Snapchat, are options a business can look into after the first


four are in place. All social media sites should be an extension of the company website and be complete and professional. Online reviews: Terlep said online reviews are critical to every business. They will increase sales, help you better understand your customers, create customer engagement and improve your website ranking. “If you don’t have an active/formal process set up in your business to request and capture online reviews, it’s one of the most important things you should do,” said Terlep. “Online reviews are trusted more than any other marketing and advertising medium available today.” He said it’s simple to do and can give businesses the highest ROI (return on investment) from a marketing perspective. Email: In 2013, there were 3.9 billion email accounts around the world. By 2017, Terlep said that number is expected to rise to 4.9 billion. “Email is growing and growing,” said Terlep. “Most companies use email today and feel it is much better for marketing communication and retention than any other marketing tool.” Some of the emails he recommended sending include thank you emails with

surveys and/or requests for online reviews, informational emails, new service offerings, event invites, and 30-day follow ups. SMS/Text: The average voicemail callback takes over an hour, while an average text response takes 15 minutes. Terlep said 97% of adults use texts daily and 98% of texts are read in five seconds or less! Types of texts businesses can send include unsold estimates/proposals, repair status information, special offers, review requests and recalls. Mobile Apps: Terlep said that 86% of what is done on smart phones is through an app. “It gives the business an opportunity to own a piece of real estate on that consumer’s phone,” said Terlep. In addition, it helps build brand recognition, helps you stand out from the competition and cultivates customer loyalty. He said if shops can convince consumers that an app delivers enough value for them, they will have a distinct advantage over the competition. Video: Some compelling reasons businesses should consider video marketing include: it helps shops end up on page one of the searches; it increases email open rates; it’s the fastest

growing communication; YouTube is the second largest search engine; 59% of senior executives prefer video and they will watch for longer; and 95% of people are more likely to purchase. In addition to welcome videos and shop tours, other video suggestions include repair stories and cool cars. “I believe video is going to replace photos as the best way to document damage and other things in regard to repair,” said Terlep. Customer Relation Management System: “If the consumer is important to your business, you must consider a Customer Relationship Management system (CRM),” said Terlep. There are multiple benefits when shops make it a priority to put their customers first, according to Terlep. Not only does it improve sales and employee productivity, it also helps with branding, customer service and improves social media presence and performance.

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3M and CREF 2nd Annual Hire Our Heroes Fundraiser

In partnership with the 3M Automotive Aftermarket Division (AAD), the Collision Repair Education Foundation (CREF) has announced it has donated more than $750,000 since 2013 to be used toward scholarships and tool grants for more than 210 military veterans and their families through the 3M Hire Our Heroes program. In 2017, 3M AAD and CREF will mark the fifth year of the program, and both organizations will be facilitating the second annual 3M Hire Our Heroes Calendar for 2017. With a $200 donation to CREF, designated to the 3M Hire Our Heroes fund, shops will not only be giving to a worthy cause, they will also receive the commemorative calendar, which contains approximately $1,700 worth of monthly deals on 3M products. This year when a shop participates in all 12 months of promotional offers, they will qualify to receive a sample of new products introduced by 3M AAD in 2018. Additionally, the first 500 people to make the $200 donation will also receive a Hire Our Heroes replica hood designed by automotive designer Chip Foose. Visit http://3mcollision .com/hire-our-heroes.

www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 19


Continued from Cover

Charge How Much?

help determine the shop’s new desired labor rates,” said Ronak, during a recent SEMA 2016 presentation: “You Charge How Much for Labor?” “Savvy business owners will recognize that they require additional returns on the recurring additional invested capital.” When calculating how much your business should charge for labor, Ronak advised shop owners to know their costs before trying to figure out a price. “It is not something that is dictated to you by the insurance industry as many people might seem to think,” he said. “Figure out what it is going to cost you, including technology, facility and people in a capable fashion and then work backward to determine what you need to sell that for to preserve the profit level you enjoyed before the additional capital expense.” New technologies such as onboard safety systems, telematics, and hybrid power systems are expected to be at the forefront of development for another two decades. In addition, there is pressure to increase vehicle fuel efficiency due to CAFE requirements. He said these two factors are driving advancements in both technology and vehicle construction methods and materials. How much should a shop invest? Ronak said it depends on a shop’s individual circumstance.

Some considerations include: Aluminum repair equipment ($75,000 to $150,000) New measuring/fixture equipment ($15,000 to $20,000) Hybrid technology ($15,000 to $35,000) New welding equipment requirements ($15,000) OEM certification training ($2,500 to $12,500/tech/year)

Certification documentation fees ($2,500+/year) Carbon fiber repair (?) Ronak created a three-part spreadsheet (available from the Autobody News website) for shops to enter their data in terms of labor. Although individual results will vary, he said it was devised to help shops identify, quantify and track what they are currently spending and perform the calculations. Training: With training expenses increasing as shops attempt to keep pace with changing and emerging technologies, the idea is to annually track all training-related expenses (including tuition, testing, wages paid while training, travel expenses, etc…). By clearly identifying this aggregated annual training expense, Ronak said it will more accurately determine how much to allocate the following year per unit produced/billed. The key is to spread the expense out over ALL of the potential billable units to get reimbursed for the valid usable life of the investment made to ensure that technicians remain capable of repairing the technology-laden vehicles. Facility: Ronak mentioned two different strategies. One is expanding the facility, in which he said owners would need to look at additional volume. This is a different return model than taking an existing workstall and reconfiguring it for an alternate specified use (i.e. using it for aluminum repair) and ensuring there is a payback on the expenses for that unique type of work being done. Equipment: As more complex technology is developed, the cost of new equipment for the industry is rising while during the same period shops are realizing a return that is decreasing due to old technology and tooling being displaced too soon by new technology. Ronak said many shop owners are finding they need to purchase new (updated) equipment every year or two in order to repair vehicles properly per

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OEM specifications. Ronak said this is a difficult investment option as many scenarios result in equipment becoming obsolete before a real return is captured. After determining these costs, Ronak said shops would have a better idea on how to price labor to ensure they can price in such a way as to create a sustainable investment cycle. According to an industry survey, Ronak said a decreasing percentage of shops reported that net profit improved despite reporting significant increased net sales. “This increase in sales with decreasing net profit is an unsustainable trend as it will choke out investment,” he said. At the same time according to PCI, claim dollars paid through insurance providers increased $2 billion or roughly 10 percent from $19.9 billion the 12 months ending Q1 2015 to $21.9 billion the 12 months ending Q1 2016. Ronak said that the information seems to imply that while the expenditures are going up, there is pressure on severity that is forcing facilities to dramatically reduce what they charge for repairing vehicles. “Facility net profit is declining, and a large part of that decrease in profitability may very well be through this massive increase in finan-

cial investment required to understand this new technology,” he said. “These investments are not optional and in fact just to be able to be capable of fixing the technology, in addition to significant equipment and facility investments they are also being faced with massive annual per technician training expenses.” He said businesses need to recognize it’s now an ongoing and recurring expense and the only option available is to adjust what they choose to resell that labor for. “To remain profitable, you need to consider ALL of the costs of providing capable labor, including training,” said Ronak. He added that the annual costs associated with being capable of repairing these new vehicles is going to continue to accelerate, and keeping up with the additional training expenses will also be a necessity. “Technology is not going away and all reports indicate it will continue for another two decades; Just like Moore’s Law regarding Transistor compaction, vehicle technology is likely going to increase by doubling every 18 months,” said Ronak. “Clearly understand your costs … and figure out a way to get paid for it!”

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Experimental Honda/Acura Crash Test Demonstrates Importance of Proper Repair by Stacey Phillips

Body shops across the country learned during a recent SEMA presentation the importance of always following Honda and Acura recommended repair procedures. Steve Osborne, assistant vice president of American Honda Parts, Service & Technical Division, shared highlights of a proper repair during his SCRS seminar: “Lessons from Beyond the Repair.” “A safe and proper vehicle repair after an accident is of critical importance to American Honda and to the SCRS,” said Osborne. “It’s so important to us that the car be repaired properly, we give away the information absolutely free.” He said that some body shops think they don’t need to repair vehicles the way Honda/Acura specifies. In response, the car manufacturer set out to see what could happen if the OEM’s repair procedures aren’t followed. In 2015, they learned of a 2014 Acura MDX car that was improperly repaired in Southern California. The passenger’s door stiffener ring was sectioned and the door ring was installed

the vehicle looked great after being repaired, they wanted to find out how it would perform if it were in an accident. A small overlap crash test was conducted according to IIHS (Insurance Institute for Highway Safety) specifications at 40 miles per hour. Osborne said the result was a body structural collapse that caused an inoperable driver’s door, intrusion in the driver’s cabin, and a broken dashboard support beam. Many of the improper MAG plug welds also failed during the crash test, although the factory spot welds remained intact. “Had a person been in this car, they would have been injured severely,” said Osborne. He said the crash test Steve Osborne, assistant vice president of American helped demonstrate the imHonda Parts, Service & Technical Division portance of always following disassembled it and examined it thorthe body repair manual procedures for oughly. Then they took a brand new proper collision repairs. He encourMDX and replicated the poor repairs, aged shops to access the free informawhich included using MAG welding tion provided and share it with others rather than the recommended spot in the industry. The website is www welding. Osborne said that although .techinfo.honda.com. with MAG welding rather than spot welding, which should have been done according to the OEM’s recommended repair procedures. Osborne said that Honda did not want the car on the road. The company brought it into American Honda,

ID Woman Sentenced for Insurance Fraud

Attorney General Lawrence Wasden says a Shelley woman was sentenced November 14 for one count of insurance fraud. Seventh District Judge Dane Watkins gave Cristian D. Ceja-Aguilar a two-year fixed sentenced with a three-year indeterminate prison sentence. The court suspended the sentence and placed Ceja-Aguilar on probation for four years, ordered her to perform 150 hours of community service and pay a $1,000 fine plus court costs. Ceja-Aguilar, 33, pleaded guilty to one count of felony insurance fraud on August 9, 2016. By pleading guilty, she admitted that she provided GEICO Insurance a false statement when she reported her 2003 Chevy Avalanche was insured at the time of an accident. GEICO Insurance referred the case to the Idaho Department of Insurance’s Fraud Investigation Unit for additional investigation. The case was prosecuted by Deputy Attorney General Nicole Schafer of the Attorney General’s Crimes Unit.

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recalibration. It also indicates whether a scan tool, aiming targets or other special tools are needed for calibration. What do you do as a repairer? That’s a “We’ve spent thousands of hours tricky question.” on this search tool to save you time Another scenario Rozint raised: during the damage analysis process,” What if a diagnostic trouble code isn’t Bartanen said. The guide is available to found in a pre-repair scan, but only in subscribers of I-CAR’s “Repairability the post-repair scan? Technical Support” portal (https://rts.i“Did I create that from car.com/). the repair, or is that related to The CIC meeting in Las the loss?” Rozint asked rhetorVegas also marked the end of ically. California shop owner Randy He said there are comStabler’s 2-year term as chairmittee members who say the man of the conference. Starecent automaker statements bler said just as the vehicle on pre- and post-repair scans modifications displayed at mandate such scans on every Jack Rozint, Vice SEMA often become feaPresident of Sales repaired vehicle. Others, he tures on future vehicle mod& Service, Repair said, believe such decisions els, he sees CIC as often an for Auto Physical need to be made more on a Damage Business “incubator” for ideas and soUnit, Mitchell vehicle-by-vehicle basis. lutions adopted within the inInternational, Inc. “There are people on the dustry. and CIC Committee calls who have said, ‘If it’s To that end, he asked CIC Chair true, you need to scan every participants in Las Vegas to use vehicle 1996 or newer, and we haven’t the “open mic” portion of the meeting to scanned 90 percent of the vehicles share topics and ideas they’d like to see we’ve repaired [over the last 18 years]; CIC address in the next chairman’s two have we been repairing cars incorrectly years. since 1996?” Rozint said. “That’s two New Jersey shop owner Joe Luends of the spectrum, and I know the anbrano said he remembers starting to atswer may be somewhere in the middle, tend CIC decades ago because he saw but there is a very valid dis“hope” at those meetings. cussion about when is a scan “Hope that we could get necessary, and I think we need together and resolve many of to do more work on that.” these issues,” Lubrano said. An I-CAR representaHe said that too often, howtive at the CIC meeting ever, the meetings have depointed out that his organizavolved to a “waste of time” tion has recently developed because “nothing gets accomJoe Lubrano, NJ industry-vetted definitions of plished.” shop owner “pre-scan,” “post-scan” and “Change has to be made “post-repair calibration.” Jason Baras part of the discussion,” Lubrano tanen also said I-CAR has created a said. “If you don’t agree to change, vehicle-by-vehicle guide to help shops nothing is going to change.” determine what driver assistance sysHe suggested that eliminating tems may need to be calibrated fol- rekeying of estimates, which would lowing repairs. Bartanen said that by make things better for shops, is a topic the end of the year, the guide will CIC might want to revisit. Solutions cover all 2016 vehicles, and I-CAR for this exist, he said, but aren’t always will then begin adding 2017 vehicles making it down to the street level field and “hopefully go back on 2015 and adjusters. 2014 models.” Missouri shop owner Brett BaiThe guide is not VIN-specific, but ley said he sees a need for the industry instead shows the names and locations to reach consensus on “recommended” of all cameras and sensors that are opOEM repair procedures. tions on each make and model to assist “For some reason in our industry, shops in looking for the systems on a we take that term ‘recommended’ and particular vehicle in their shop, as well spin it in 17 different directions,” Baias to more quickly find OEM calibraley said. “If we have open-heart surtion documentation. gery and the surgeon recommends that The guide also indicates what we go to some sort of physical traintypes of events – such as glass removal ing, we’re probably going to be there. or replacement – result in the need for At the same time, if an OEM recomContinued from Cover

Vehicle Scanning

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mends that we put a frame rail in a certain place, as an industry we need to adopt that and make sure it happens. Bailey also said the industry is sometimes overly focused on “key performance indicators” as a management tool. “They may be a target or a goal, but we need to remember the No. 1 goal is to put that car back safely,” Bailey said. “As an industry, I think we all can point to instances where, because of speed or cost, there’s some bad things taking place. As an industry, we need to clean that up.” Scott Biggs of Assured Performance said controversy and opposing viewpoints have not seemed as welcome at CIC in recent years. “The truth is, we should embrace that,” Biggs said. “If there are major topics of interest to the industry, they should be aired out here and not controlled or manipulated. Having a place where people can come and argue and discuss and express their concerns should be exactly what we’re here for. I think the more we do that, the more relevant CIC is. What we discover in this room is what other people feel. Not what our camp feels, but what the other camp feels. Then you start think-

ing: ‘If we did something slightly different, it wouldn’t be so painful for them or it will be more acceptable to them.’ Hearing the way others feel about something allows us to make a better mousetrap.” Another long-time CIC attendee suggested there be some follow-up on proposed resolutions to industry issues that have been developed by CIC committees but have not been acted upon. He noted that at CIC in Las Vegas exactly 10 years ago, for example, a CIC committee suggested that if refinish labor times on repaired panels are adjusted, the estimate should also show the original labor time to allow someone receiving that estimate to know not just that the time was changed but also the magnitude of that change. All three estimating system providers at the 2006 meeting acknowledged the request, but the change was never made, so it could be something CIC could revisit. CIC in November launched a survey allowing anyone to submit issues they would like CIC to address next year. The conference’s biennial planning meeting will take place January 12 in Palm Springs, Calif.

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Collision Industry Veteran Mike Causey Wins in Fifth Attempt to Become NC Insurance Commissioner represented North Carolina-based, but now-defunct, Independent Auto Body NC Insurance Commissioner chalAssociation. lenger Mike Causey has prevailed in Causey, a retired insurance agent, his contest against Democratic incumlobbyist and former Autobody News bent Wayne Goodwin. Goodwin was columnist, has been a five-time candidate for the office. As recently as July he spoke at the North Carolina Association of Collision and Auto Repair (NCACAR) meeting in Charlotte, NC. (Search Autobodynews.com and autobody news.com/index.php/mike-causey .html for more.) North Carolina is the only state in the country that still has a Rate Bureau a vestige of days gone by when Mike Causey (r) with local Sheriff Donnie Harrison government control “stifled free enseeking his third term as NC Insurance terprise in the insurance industry,” acCommissioner. Causey ran on a platcording to Causey. He has said the form of modernizing the insurance inconsumer suffers in this system as they dustry and making the system more pay more for bad drivers and prop up competitive. an outdated process. Most significantly for collision reCausey spent 25 years in the inpairers, he has extensive experience in surance industry and first ran for comthe industry and is widely known as a missioner in 2000, working with body pro-shop advocate. Causey’s familiarand auto glass shops during the camity with collision repair issues and inpaign on what at the time were “huge surer policies has come from exposure issues.” The commissioner regulates to both repairers and insurers, having the insurance industry and also serves by Autobody News Staff

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as the state fire marshal. Causey also focused on consumer complaints and frustrations saying insurance leadership needs to be more responsive and more transparent in the way consumer insurance claims are handled. “We need better customer service and having real people answering phones in government offices is the best way to serve taxpayers.” Causey called for overhauling the state’s insurance system to attract companies offering new products and discounts not available in North Carolina. Goodwin defended the status quo, citing the state’s low auto insurance rates and his office’s track record of recover-

ing money from insurers that overcharged or misled consumers. Billy Walkowiak, owner of Belmont, NC-based Collision Safety Consultants, said to an industry media source that Causey’s experience as a lobbyist for state auto glass and auto body associations will make him more effective given the familiarity with collision repair issues. Causey had a stronger grasp of not only collision consumer issues— including what carriers were “refusing to do to assist consumers”—but health care consumer issues as well, Walkowiak said. “Mike Causey will be a huge asset to the collision industry and the consumers that were being taken advantage of,” he added. K&M Collision general manager Michael Bradshaw, who hosted Causey at the summer NCACAR meeting, also noted Causey’s familiarity with shop issues. When collision repairers traditionally go to an insurance commissioner or attorney general, “they’re spending a great deal


of time educating them,” Bradshaw said. “He knows as much as most of us,” he said of Causey, and repairers wouldn’t encounter “skepticism” that the practices they describe are actually happening. He was approached by the North Carolina Glass Association and the Independent Auto Body Association to become a lobbyist, Causey said. He accepted, playing a major role in the state’s shop choice legislation and regularly contributing to trade publications for years. Unfortunately, “the same problems still exist,” he said, 16 years later. In fact, despite the antisteering law, “the problem’s a whole lot worse today.”

Mike Causey Campaigning

He said “the control the insurance companies exert” seems to be worse, not just with shop selection but also with parts and repair decisions themselves.

CARSTAR Opens Door to 500th Location CARSTAR recently celebrated the opening of its 500th store. The milestone was reached with the conversion of two Cincinnati centers owned by multi-shop owner Kevin Rains. Formerly known as Precision Body and Frame and Center City Collision, the auto body shops have rebranded to CARSTAR West Chester and CARSTAR Center City respectively. According to the company, the brand is on pace to reach its goal of doubling its total unit count to 1,000

over the next four to five years. “Seeing CARSTAR hit the 500 shop milestone is a testament of the exceptional support we are able to offer our franchisees,” said president of CARSTAR Michael Macaluso. “After joining our parent company Driven Brands last year, CARSTAR shop owners have been empowered with more resources needed to grow their business. Our outstanding franchisees play a major role in propelling the brand as

said.

“They just have too much control over the repair process,” Causey said. Insurers should pay the bill and let the shops perform repairs, he said. Causey said that he was a “fan of OEM parts” and expressed support in the idea of OEM repair procedures. Causey also said that smaller and medium-sized shops hadn’t gotten the attention they deserve. “I will make that a priority in the Mike Causey administration,” he

Asked about the new trend of OEM certifications—which includes OEMs recommending shops they feel

we continue to grow. By adding successful, business-minded owners like Kevin Rains to our brand, CARSTAR will continue to be a powerhouse in the paint and collision segment.” Rains entered the auto aftermarket industry as an independent shop owner in 2003 when he purchased Center City Collision in Cincinnati, and again in 2015 when he acquired Precision Frame and Body in West Chester, OH. Rains observed massive

are best equipped to repair their customers’ vehicles—and if that deserves similar antisteering protection, Causey said, “I’ve not seen that end of it being a problem.” “Safety should be the primary factor,” he said. He was also open to the idea of licensing techs or auto body shops, an idea floated during the 2015 legislative session. “I’m not a big fan of overregulation,” Causey said. However, he said “we do need to have some oversight.” “We certainly don’t want the shops out there repairing substandard, [for cost reasons instead of] for safety’s sake,” he said. consolidation taking place in the paint and collision industry, which led to his exploration of joining a national brand. According to the company, CARSTAR was able to offer support to help accelerate growth plans, and he ultimately rebranded due to CARSTAR’s exceptional purchasing power, sophisticated operations platform and relationships with leading insurance carriers and vendors. Visit www.CARSTAR.com.

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Lincoln Tech Helps Students Get on the Road to a Career in Collision Repair by Stacey Phillips

More than 35,000 collision repair jobs will be available across the nation over the next seven years, according to the U.S. Department of Labor’s Bureau of Labor Statistics. Randy Bobzien, au-

tomotive product manager at Lincoln Tech, said that to help meet this demand the school is assisting students build career skills while working with employers to find the best candidates for their body shops. “One of the biggest challenges facing many employers is finding ways to overcome the skills gap—the gap between the skills they need in their workforce and the abilities of job applicants,” said Bobzien. “We want to educate employers and students alike that with the right training, that skills gap can be overcome.” Lincoln Tech began offering collision repair and refinishing training at its Nashville, TN, campus in 1940. The technical school has grown over the years and a collision repair program is now available at five of its 29 campuses across the United States. In addition to the Tennessee location, the collision repair

program is offered in Denver, Colorado; East Windsor, Connecticut; Indianapolis, Indiana; and Melrose Park, Illinois. Lincoln Tech’s curriculum is based on I-CAR standards and students are taught by ASE-certified instructors. The

diploma program takes approximately one year to complete but varies by schedule and curriculum. It includes hands-on training using diagnostic equipment, estimating costs, straightening frames and refinishing paint jobs and students have the opportunity to learn a wide variety of skills including dent repair, airbrushing, welding and feather edging. Bobzien said the various campuses work closely with body shops to best determine their hiring needs. He said this benefits students and managers alike. “Our students receive professional development and ‘soft skills’ training such as communication and time management, while they’re building hands-on collision repair skills,” said Bobzien. “Employers know Lincoln Tech grads are real professionals and will be valuable additions to their workforce.” His advice to body shops considering hiring students is to look for those who have trained at schools with a

students for training in this field.” Currently, there are 469 students enrolled for collision repair training around the country; 415 graduated last year.

coln Tech Collision Repair and Refinishing program,” he said. “The program gave me the fundamentals and the training to go into the business and be successful from the very

Tommy Curtis, a former student of the technical college in 198485, has taught at Lincoln Tech in Nashville since 1990. “As a young adult I could not have made a better career choice than attending the Lin-

first day. Looking back over my career for the past 35 years, everything positive in my profession started with Lincoln Tech.” Curtis is one of the many instrucSee Lincoln Tech, Page 47

Automotive Paint & Body Shop Supplies proven track record and with the right certifications. Students at the technical school also have the opportunity to put their artistic skills to use rebuilding andthen refinishing vehicles. For example, to celebrate the release of Star Wars: The Force Awakens in December 2015, collision repair students at the Melrose Park campus recreated a galaxy far, far away on the hood of a refurbished 1995 Pontiac Grand Am. Meanwhile, at the East Windsor campus, students rebuilt two damaged cars and turned them into two superhero tributes-on-wheels--Batman and Superman. “Today’s collision repair field is finding a broader appeal with people who are into art and design as much as they are into cars and auto body work,” said Bobzien. “We’ve also seen increasing interest among female

30 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

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CREF Prepares Spring 2017 Career Fairs by Chasidy Rae Sisk

As 2016 draws to a close, the Collision Repair Education Foundation (CREF) has begun preparing its Career Fair schedule for spring 2017. Brandon Eckenrode, Director of Development for CREF, believes it’s important for collision repair industry professionals to get involved and attend these career fairs in order to meet up and help cul-

tivate the next generation who will soon be entering the workforce. “We will be holding as many career fairs in the Spring of 2017 as we did in all of 2016.”

According to Eckenrode, “One, if not the most critical, issue that this industry faces is a shortage of properly trained, qualified entry-level staff to fulfill career opportunities in many industry segments, not just for body shops. These career fairs serve two purposes: 1) To help connect students seeking full-time, par-time, internship work with local industry employers and 2) motivate younger students who may just be starting out in their technical education to see the various companies that are awaiting them when they do graduate. Many of our past career fair participating companies are those who are seeking entry-level employment candidate but others are tool, equipment, paint, and other companies that are there to showcase their products and services to the future industry members. You see the issue of “where is the next generation of techs/staff going to come from” being asked and featured

within industry press article and at industry events.” The Spring 2017 Career Fair schedule will begin on February 2 in Des Moines, IA, moving to San Diego,

on March 9, Houston on March 22, and Dallas the next day. On April 8, they will be in Phoenix, AZ, followed by a trip to Pittsburgh, PA on April 19 and a stop in Atlanta, GA on April 25. On May 1, 3, 8 and 17, CREF will host career fairs in Chicago, IL; Madison, WI; Denver, CO; and Nashville, TN, respectively. The organization also plans to host events in Indianapolis, IN; St. Louis, MO; and Seattle, WA, but those

dates have yet to be determined. Eckenrode encourages the industry to get involved, stating “For those industry members who truly look to have this issued solved need to start acting now to 1) connect with local collision school programs and work with the instructors to ensure that the skill sets being taught are those that will make the students employable after graduation and 2) together (as an industry) we need to start working towards attracting the “best of the best” student candidates to the collision programs while also connecting with other school (non-collision) programs in making them aware of the non-technical positions that this industry offers in fields like customer service, marketing, accounting, business, etc.” Collision repair industry professionals interested in getting involved with CREF’s Career Fairs should contact Eckenrode at 847-463-5274.

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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 33


SEMA Show Goes On

Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

Valspar’s SEMA Highlights Include Celebrities and Amazing Vehicles with Ed Attanasio

Every November when SEMA rolls around, all of the paint companies step up in a big way to shine for four days and Valspar Automotive surely did exactly that at this year’s Show in Las Vegas. Among all of the fanfare and frenetic activity, Valspar Automotive was in to win it this year as they represented all of their other brands, including Matrix Automotive Finishes, Prospray Finishes and DeBeer Refinish. It was all about amazing vehicles, new product announcements and celebrity appearances at 2016 SEMA for Valspar Automotive. The company hosted the stars of two reality TV

now for about two years and the product is exceptional. We get dead-on color matches and the cars come out looking great. Just look at some of the vehicles right here in the Valspar Automotive booth and you can see what I am talking about.’ Featured vehicles in Valspar Automotive’s booth and in other locations at SEMA showcased the global leader’s coatings, including an original True Blue Pearl on a 1967 Mustang Fastback from the Matrix Automotive Finishes line; A 1966 Ford Fairlane GTA by Tony Lanesky of Anton’s Hot Rod Shop of Cleveland, OH from the DeBeer Refinish line; a 1978 Pontiac Trans Am in Prospray Finishes by John Wargo of The Custom Shop in Flanagan, IL as well as a custom trike in Matrix colors from Las Vegas’ notorious Count’s Kustoms and History’s Counting Cars. Owned by John Wargo and his wife Kim, The Custom Shop has featured many vehiTony Lanesky of Anton’s Hot Rod Shop of Cleveland, OH cles at SEMA in the past. Start(left) and Valspar Automotive Regional Sales Manager ing in the 1990s, the Wargo Ken Papich pose in front of this 1966 Ford Fairlane GTA family began showing their that Lanesky built spectacular custom builds and shows—Counting Cars on History and quickly became a huge name in the inThe Discovery Channel’s Gas Monkey dustry. In 2001, SEMA awarded The Garage—and also displayed a series of Custom Shop the Meguiar’s Shine breathtaking vehicles that attracted Award, and in 2008 they captured the crowds to their booth during the entire Best Truck award. Both of those show. award-winning vehicles were painted Show attendees who visited Valspar in Prospray Finishes, a Valspar AutoAutomotive’s booth on November 3 got motive brand. to meet Richard Rawlings of Gas Wargo has been using Prospray for Monkey Garage and the entire paint many years, he said, and that’s why he crew that works for Danny ‘the Count’ was so happy to have a car at Valspar Koker in his Count’s Kustoms refinishAutomotive’s booth this year. ‘Prospray ing shop, including Lonny Speer, Ryan is a perfect paint for what we try to Evans and ‘Horny’ Mike Henry. achieve with every build for customers Rawlings and the Count’s crew autoall over the country,’ he said. ‘We rely graphed limited-edition posters, signed on it for great finishes and the product cards and took pictures with fans. has never failed us.’ Wargo’s 1977 After meeting Rawlings and get- Trans Am used only Prospray colors, ting an autograph, Mark Watson a including Ruby Red (M7-27700), Myspainter for a collision center in Ohio tical Pearl (FX-708), Wilderness Candy was gushing about the reality star and (UC-03) and Spectra Flair (SF-1-18). how much he loves spraying Valspar’s Three additional vehicles repreproducts. sented Valspar Automotive and its ‘This is quite a thrill to finally brands, including a 1958 Plymouth meet Richard Rawlings, because I Belvedere in Prospray Finishes by have been watching his show forever,’ Wargo; a 1967 Ford Mustang in MaWatson said.’I have been using Valspar trix Automotive Finishes by Brandon

34 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

Knowles of Brand-X-Customs in Everett, WA; and a 1947 Ford Pickup in Valspar Automotive Refinish by Bo Vescio of Vescio Customizing and Restoration in Minneapolis, MN.

vada and Oregon. As a SEMA veteran, Papich discussed the show and all of the brands Valspar Automotive carries. ‘SEMA allows us to wave our flag and showcase all of our brands,’ Papich said. ‘All of our products have their own niches and each scenario is different. One shop may prefer one of our low VOC products, depending on their location, for instance. We offer something for everyone and focus on things like versatility and, of course, quality.’ Valspar Automotive succeeds because they help their customers to be better operaThis stunning 1977 Pontiac Trans Am was painted using tors while saving money via Prospray Finishes by John Wargo of The Custom Shop in less product usage. ‘We proFlanagan, IL vide training and support that is world-class and we pride ourselves Valspar Automotive Regional Sales Manager Ken Papich knows a lot about on that. We have more people out on the collision repair industry in the West, the street visiting shops and helping especially in the three states where he them to save money by using less product.’ manages a sales force–California, Ne-


www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 35


Sherwin-Williams Unveils New Dynamic Clearcoat Offering Superior Appearance and Productivity by Stacey Phillips

Celebrating its 150th anniversary, Sherwin-Williams Automotive Finishes recognized its past achievements and looked toward the future during the 2016 SEMA trade show. This included the unveiling of a NEW category for the refinish industry: Dynamic Clearcoat, CC200. Bryan Draga, Global Director of Marketing, said the product is a new category among premium clearcoats providing a “speed glamour finish” that offers superior appearance in half the time of a typical glamour clearcoat. It was designed to provide consistent, premium results across a wide range of repair sizes and environments. “New Dynamic Clearcoat offers the ultimate in gloss for high-end refinishing while maintaining shop productivity,” said Draga “With its excellent application properties, this versatile clearcoat is the perfect fit for the majority of collision repair work, providing simplified decision-making and consistent performance.” The product was developed over the last three years at the company’s Warrenville Heights facility in Ohio, where the Sherwin-Williams’ Automotive Refinish headquarters is based. Draga said an internally-developed resin was specifically created to help the product cure quickly at lower bake temperatures while providing a high gloss finish. To ensure the Dynamic Clearcoat exceeds customer’s expectations, it was thoroughly tested in shops across the country from Arizona to Massachusetts, including Mayfield Collision Centers in Ohio and Gullo Ford and Toyota in Texas.

“After our paint technicians sprayed this new Dynamic Clearcoat from Sherwin-Williams on dozens and dozens of customer’s vehicles at both

of our high volume/high production shops, they all instantly became raving fans,” said Tom Griffin, president of Mayfield Collision Centers. Griffin said it’s the best of all worlds. “For the first time, you don’t have to sacrifice quality for speed. Plus, what you see when you’re spraying it, is what you get when it dries.” He said another benefit is that it is a very forgiving product (hard to run/sag). “The bottom-line is: it works and it’s great…” said Griffin. “We tested the new Dynamic Clearcoat from Sherwin-Williams and my people loved it,” said Billy Coleman, body shop manager at Gullo Ford in Conroe, Texas. “It has a nice combination of the great clears the company offers now; this Dynamic Clearcoat provides the speed that we need, and final finish our customers always expect. Plus, it cuts my bake time in half. With collision repair shops under

ASA Partners with Advanced Auto Parts

The Automotive Service Association (ASA) announced that it has joined forces with Advance Auto Parts as its latest Sponsored Benefit Provider. Advance Auto Parts is a leading automotive parts provider that gives customers access through its nationwide network of stores and distribution centers. The company has more than 5,000 company-operated stores, serves more than 1,300 independently owned CARQUEST locations across North America and has more than 40 distribution centers that replenish inventory up to five times a week. As part of this new partnership,

ASA member-shops that have combined purchases from Advance Auto Parts and Carquest Auto Parts are eligible for national account pricing, business-development fund rebates and training content, as well as additional services from Advance. Member-shops also can receive rebate incentives on qualified purchases (based on their average quarterly spend) to reinvest in their businesses. Additional rebates are available when member-shops make their purchases online. Visit Advance Auto Parts’ profile at ASA.savings4members.com.

36 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

pressure for increased productivity, Draga said the new premium clearcoat provides multiple benefits including a quicker application time, energy savings from low temperature and short bake options, shorter reassembly time and less buffing required. “We wanted to create a product that was really user-friendly across a large range of repair sizes, skill sets and environments so you can get a good consistent result,” said Draga. He added that the clearcoat can be utilized for 90 percent of all jobs so shops can streamline the number of clearcoats and hardeners they carry, simplifying decision-making for the painter and reducing working capital for the owner. The new product was introduced at the Sherwin-Williams’ booth during the SEMA show, where the paint brand featured examples of its innovative products sold through more than 190 company-owned stores. It also showcased two unique Ford vehicles, which were entered in the SEMA 2016 Battle of the Builders: a 1965 Mustang Fastback and a 1934 Ford Pickup. Both were finished with the Ultra 7000 refinish system and the new Dynamic

Clearcoat. The Mustang, being considered for Muscle Machine of the Year in 2017, features the first Roush Yatesbuilt NASCAR engine in a street car, and produces 850 horsepower (hp) at 9000 rpm. The Ford Pickup, a hot rod with sports car driving characteristics, is powered by a 620 hp LSX454 and has a custom-built frame, bed, hood and lower half of the cab built from scratch. The company also offers training and consulting services for the collision repair industry. “Sherwin-Williams Automotive Finishes understands that it takes ‘more than just great paint’ to maximize the potential and profitability of any collision repair shop,” said Draga. “That’s why the brand works with owners to help increase revenue through a variety of training and onsite consulting services to help accelerate their business.” These include the EcoLean workshop series, shop impact assessments, Collision Repair Design Services, managed collision repair training, and Vision 20-Groups. For more information, visit www .sherwin-automtive.com/contact-us/

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H OND A C AL I FO RN I A

AutoNation Honda Co sta M es a

866-411-4759 714-434-5270 Dept. Hours: M-F 7-7; Sat 8-5 kleines@autonation.com

AutoNation Honda Roseville Ro se vi l l e

800-262-3201 916-783-5628 Dept. Hours: M-F 7:30-6; Sat 8-5:30 autonationhondaparts@hotmail.com

Avery Greene Honda Va l l e j o

800-834-8886 707-551-3202 Dept. Hours: M-F 7:30-6; Sat 7:30-5 parts@averygreenemotors.com

Barber Honda Ba ke rs fie l d

661-396-4235 Dept. Hours: M-F 8-5:30 bestchoice@barberhonda.com

First Honda Si m i Va l l e y

888-523-0698 805-584-6646 Dept. Hours: M-F 7-6; Sat 7:30-5 hondaparts@firstautogroup.com

Galpin Honda M i ssi o n H i l ls

800-GO GALPIN 818-778-2005 Dept. Hours: M-F 7-6; Sat 8-5 blemen@galpin.com

AC U RA C AL I FO RN I A

Acura of Fremont Fremon t

888-435-0504 510-431-2560 Dept. Hours: M-F 8-6; Sat 8-5 mike.ohare@acuraoffremont.com

Acura of Pleasanton Pleas ant on

888-985-6342 925-251-7126 Dept. Hours: M-F 7:30-6; Sat 8-6 mitch.cash@hendrickauto.com

38 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com


Please contact these dealers for your Honda or Acura Genuine parts needs. C AL IFOR N I A

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Dept. Hours: M-F 7:30-5 parts@southbayhonda.com

Dept. Hours: M-Sat 7:30-6; Sun 10-5 medfordhondaparts@lithia.com

Dept. Hours: M-Sat 7-5 terry.love@pscauto.com

Dept. Hours: M-F 7-6; Sat 8-4:30 mickw@oceanhondasantacruz.com

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Larry H. Miller Honda

510-547-8047 Dept. Hours: M-F 7-8; Sat 7-6

IDAH O

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Metro Honda M ontcl a ir

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C AL IFOR N I A

Dept. Hours: M-F 7-6; Sat 8-5 N EVAD A

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Sierra Honda Mo nrov i a

Findlay Honda

CAL IFO RNIA

WASH I NG TO N

Hinshaw’s Honda Au b ur n

253-288-1069 Dept. Hours: M-F 7-6; Sat 7:30-4:30 rickb@hinshaws.com

Honda of Fife F i fe

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McCurley Integrity Honda

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H e nd e r so n

800-322-8540 626-932-5614 Dept. Hours: M-F 7-6; Sat 8-4 parts@sierracars.com

Lithia Honda of Medford

888-234-4498 702-568-3531 Dept. Hours: M-F 7-6; Sat 8-5 fhhparts@findlayauto.com

C ALIF OR N IA

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Cerritos Acura

Metro Acura

R iv er s id e

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Hen ders on

888-701-0725 951-688-1500

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Dept. Hours: M-F 7-8; Sat 7-5 Ricardo.pena@hendrickauto.com Mark.reed@hendrickauto.com Jason.torres@hendrickauto.com

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Dept. Hours: M-F 7:30-5:30 wholesaleparts@metrohonda.com

Dept. Hours: M-F 7-6; Sat 8-4 jmoore@findlayauto.com

Marin Acura C o rt e M ad e ra

AutoNation Acura of South Bay

800-77-Acura 415-927-5350

To r ra n c e

Dept. Hours: M-F 8-5:30; Sat 8-4 parts@marinacura.com

310-784-8680 Dept. Hours: M-F 7-6; Sat 8-5 iwashitas@autonation.com

IDAH O

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Lyle Pearson Acura

Hinshaw’s Acura

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800-621-1775 208-377-3900

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Dept. Hours: M-F 7-6; Sat 8-5 johnny@hinshaws.com

www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 39


SEMA Show Goes On

Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

SEMA Announces Collision Repair & Refinish Product Award Winners with Ed Attanasio

If you’re designing and manufacturing an innovative, cutting-edge piece of equipment, tool or product that can help the collision repair industry in any way, shape or form, the Specialty Equipment Market Association (SEMA) is willing to give you some major kudos. But they

If a company can walk away with a SEMA New Products Showcase Award, it can be a game changer and provide a quick route to ongoing success for an established or growing business. More than 3,000 products were entered into 16 different showcase categories to be considered for the SEMA New Product Awards this year. Winners were judged on a wide range of criteria, including quality, marketability, innovation, technology and consumer appeal, among others. This year’s New Product Award winners in the Collision Repair and Refinish Prod(l to r) Dave Holgate and Hugh Atkins from Drew ucts category were awarded at Technologies proudly display its company’s Remote the opening breakfast at the Assisted Programming kit (RAP) that makes auto SEMA Show. First place went diagnostics easier for shops who don’t want to keep expensive diagnostic equipment sitting around in to Drew Technologies, Inc. of their shops Ann Arbor, MI with its Rehave to the best-of-the-best, and to be mote Assisted Programming kit (RAP). honest, the competition is always fierce. One runner-up award went to Bonding

Solutions’ Like90 Quick Check Temporary Gloss Simulator, and the other runner-up was Betag Innovation of

spot with its Remote Assisted Programming (RAP) system, designed to assist automotive repair collision technicians that are not comfortable working with computers or don’t want to keep expensive diagnostic equipment sitting around in their shops. “We understand that J2534 programming is not easy, and that’s why we’ve developed a simple, drama-free approach to enable shops to complete their repairs properly,” Hugh Atkins, sales rep for Drew Technologies said. “By using the RAP, they’re keeping One of the two runner-up awards went to Bonding Solutions’ these vehicles in their own faLike90 Quick Check Temporary Gloss Simulator. At left, Ed cilities, which allows them to Woodhull with Doug Badham with Bonding Solutions, retain more control of the relocated in Salt Lake City, UT pair process while making more money and providing better servWollerau, Switzerland for its Aluminum ice to its customers.” T-Hotbox. The RAP kit includes a Windows Drew Technologies won the top

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PC, J2534 device, Internet Access Modem, OEM Subscriptions, and Battery Maintainer. It’s everything a shop will need packed in an easy-to-use, allin-one kit. By using the RAP kit, shops no longer need to purchase additional tools or OEM subscriptions or have the expertise to perform the necessary diagnostics. Once a technician has completed a job, he or she can call the RAP support team using their toll-free number. The team then performs all of the J2534 programming to make the process easier. Then once the job is done, they simply pack up the RAP kit and move onto the next one. The shop pays only for each service and the results are always guaranteed. A company that has won several SEMA New Product Awards in the past and stepped up again this year with a new cutting-edge product is Like90 of Sunnyvale, CA with its Like90 QuickCheck™. This product simulates the depth and clarity of fresh clear on base, eliminating the need to spray expensive clear coat on spray-out cards. Unlike clear coat, Quick Check can be sprayed anywhere that is convenient or wherever the lighting is best

for matching color. It dissipates completely so that another color coat can be applied to the same spray-out card if the first attempt does not match. It requires no clean-up and has no odor. It sprays on the surface more evenly, better simulating the glossy finish of a clear coat. Two more distinct bene-

Betag Innovation of Wollerau, Switzerland received one of the other runner-up awards for its Aluminum T-Hotbox

fits of Like90 QuickCheck is that it stays wet long enough to allow plenty of time to judge a color match, even in hot, dry weather and dissipates completely without leaving any residue behind, according to the com-

pany’s website. Bonding Solutions Sales Manager Bill Kernahan was honored by the award and hopes that more and more shops will use their product as a result. “It’s an honor to receive SEMA’s new product award,” Kernahan said. “Bonding Solutions is dedicated to creating innovative products that make it easier and faster for our customers to do top quality work. When we analyzed the traditional color-matching and panel-checking processes, we knew there had to be a more efficient and safer way. Quick Check comes in an aerosol can which makes color-matching faster and more convenient than using clear coat. And it’s safer because it has no isocyanates. Quick Check also allows you to see body work defects at early stages of the repair process where they cost the least to fix.” The other runner-up winner is Betag Innovation, which produces a full range of equipment and training for small damage repairs, medium panel repairs and plastic repairs. The company’s North American Business

Development Director Dave Flockhart said that what’s really been turning heads lately is Betag’s T-Hotbox, and winning this award will surely continue the buzz. “It is a compact handheld unit designed for easy use and we also added an extra long cable to make the unit easier for its hand application,” Flockhart said. “We have two versions–the T-Hotbox PDR for the dent removal or dent reduction and the T-Hotbox Mech designed for the mechanical side to heat up nuts and bolts.” In addition, Betag Innovation has developed small damage repair and medium panel repair programs for BMW, that are all part of the current BMW North America Group University curriculum, held at BMW’s training centers in New Jersey, California and South Carolina. So if you’re thinking about a new product that can help the collision repair industry, start brainstorming now. Because maybe there is a SEMA New Product Showcase Award in your very near future, but next year’s show will be here before you can SEMA!

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Lean Operations

David Luehr is the owner of Elite Body Shop Solutions, LLC, a collision business consulting firm based in Nashville, Tennessee. He is a 30 year veteran of the collision repair industry. David is an expert in Body Shop Operations and specializes in Lean, and Theory of Constraints methods. Email him at dluehr@msn.com

Automobile Technology Now and in the Future with David Luehr

What would happen to the collision repair industry if automobile collisions no longer happened? This is a serious concern to many people in our industry and I hear a lot of differing opinions on the subject. Clearly, crash avoidance technology is already a reality. Many speculate that crash avoidance technology will soon become standard equipment on most vehicles, and I don’t see any reason to doubt it given the progress we are already seeing. I am positive that such technology will create the intended safety consumers seek in their automobile purchases, and it will have a dramatic effect on the number of vehicles that need to be repaired. I believe that if not for the increased use of cell phones and other distractions by drivers in the past few years, we would have already felt a steeper decline in repair work than we already have. I don’t have a crystal ball to predict the future, but I don’t think we need one to predict that vehicle accident frequency will likely continue to decrease and we may end up having a surplus of shops as a result. Now before you jump off a bridge, let me point out a couple things. There is always an opportunity contained in every adversity. Despite the decrease in the number of repairs, many believe, as do I, that severity will increase due to the additional technology involved and the expense to repair this technology. As I write this, there are serious conversations taking place all over the industry about the added expense diagnostic scanning both before and after repairs as well as the many other calibrations that are required. Yes, fixing cars will continue to require new skills, new equipment, and new expense, but for the

shops with the right mindset to embrace these changes, I think a very prosperous future could be in store for those that can weather the technological storm. Sadly, some shops will not survive. If you embrace the change, you can not only survive but benefit and prosper from our quickly changing world.

Self-driving cars What about autonomous vehicles? I believe that self-driving cars are indeed a reality of our future, mainly because they already exist in our present. The big questions that remain unanswered is how long will it take to perfect the technology for practical use and how long it will take for humans to embrace it from a consumer standpoint? While the concept of the driverless car has been around for nearly a century, in 2009 Google decided to make it a priority. While Google has no interest in becoming a car manufacturer, they have been relentless in their pursuit of the perfect autonomous car. Logging millions of miles, Google, several vehicle manufacturers, and even UBER, are doing some impressive things with the technology and learning very quickly how to make self-driving a reality. UBER is already running cars all over the city streets of Pittsburg, while Google has been running its friendlylooking Google car that has no interior driving controls whatsoever all over our roads with only minor negative instances. These cars utilize a combination of lasers, cameras, and radar technology to identify objects and respond accordingly. Proponents of the technology say that it will save lives by reducing cars crashes, reduce traffic

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congestion, and give people with disabilities access to transportation they may not have otherwise. No one can seem to give an exact answer to our tough question though. How long until it affects the collision repair industry? I hear answers that range anywhere from three to 30 years, and I am not losing any sleep over it. I do not believe autonomous cars will completely replace cars with drivers anytime soon because other than being stuck in traffic, many of us still love to drive. The technology while possibly providing more safety than human drivers, is currently in a stage of what Google calls “paranoia.” The vehicles are learning very quickly how to identify objects and react appropriately, but there is a lot of learning still to be done before these computer-driven cars do it with confidence. It is like a nervous teenager just learning how to drive, paying very careful attention, but never willing to

risk pulling out into traffic and trusting that the oncoming car will slow down for us. I would hate to be the guy behind one of these! There are other limitations too. As of now, the sensing technology has difficulty working in inclement weather, and is useless on snow-covered roads. I believe when self-driving cars do become widely available to the public, they will initially be targeting carpool-type transportation, the elderly, and those with disabilities. I think it would be logical to assume that in the early stages of adoption, self-driving cars will be used for HOV or express lane freeway applications. I am excited to watch as this technology unfolds and hopefully makes the world a better place, instead of just another useless gadget. This has been an excerpt from the book The Secrets of America’s Greatest Body Shops to be released early 2017. See www.bodyshopsecrets.com

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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 43


Historical Snapshot

—John Yoswick is a freelance writer based in Portland, Oregon, who has a body shop in the family and has been writing about the automotive industry since 1988. He is the editor of the weekly CRASH Network (for a free 4-week trial subscription, visit www.CrashNetwork.com). Contact him by email at jyoswick@SpiritOne.com.

NACE ‘96, Insurer-Owned Body Shops, CIC on Estimates, DuPont Seeks Buyers with John Yoswick

20 years ago in the collision repair industry (December 1996) Texas shop owner Joe Sanders delivered a hard-hitting NACE Chairman’s opening address, touching on nearly all of the industry’s hottest issues. He criticized the computerized estimating system provider for focusing more on removing overlap than on automating “add-ons.” He called on paint manufacturers to strop trying to block pointof-sale controls on product clearly labeled as “for professional use only.” He said shop owners are tired of doing more work to use non-OEM and salvage parts while benefitting less financial for doing so. And he called on I-CAR to define an “industry-acceptable repair” in order to help the industry cope with rising consumer expectation and the threat of diminished value claims. Many of his comment were directed toward the insurance industry. He criticized their use of unfair caps on materials. He praised State Farm and USAA for developing internal systems to accept any of the three automated estimating systems, and called on other insurers to follow their lead. He said it was up to the top insurance executives who attend NACE to relay needed information to others in their company and industry. “Please help us carry the message back to other insurers, adjustors, supervisors and appraiser that the abuses of the automated estimating systems must stop,” Sanders said. “If we are to stay controlled to the tenth of the hour by the times posted in these systems after overlap deductions, then we must be compensated for the additional operations not included at the original calculation. We are tired of hearing we’re ‘the only one who asks for it.’” – As reported in Automotive Report. In the year following his address at NACE, Sanders sold his two Texas shops to Caliber Collision (his son Mark is president and chief operating officer of Caliber); he continued to work as a consultant and in various capacities in the industry before retiring in 2005.

15 years ago in the collision repair industry (December 2001) Another insurer has invested in a col-

lision repair industry consolidator. The Interinsurance Exchange of the Automobile Club, an affiliate of the Automobile Club of Southern California, has invested $30 million in Caliber

In 1996, Mike Anderson was a Virginia shop owner and on a CIC committee calling for the estimating system providers to add more information about refinish labor times that have been manually changed

Collision Centers. Caliber, based in Irvine, Calif., has 62 locations in California and Texas. Despite its substantial investment, the Automobile Club will have no control over day-to-day operations, and will not have access to information other than what pertains to its insureds. “We have been using Caliber since 1991, and we just like what they do,” said Jim Gilmartin, senior vice president for insurance operations at the Automobile Club. “Their performance has been exceptional, not only I the way they deal with our members, but the services they provide: the speed with which cars are repaired, the good feelings our members have in their relationship with Caliber, the quality of the repairs.” Caliber has been part of the Automobile Club’s “Immediate Repair Program” since 1991, and Gilmartin said that in investing in Caliber, his company hopes to see Caliber expand into other areas where the Automobile Club sells insurance. – As reported in Hammer & Dolly. Caliber is now based in Texas and has more than 400 shops in 16 states and the District of Columbia. In 2003, Texas passed a law restricting insurer ownership of collision repair shops, a law that insurers challenged for five years all the way up to the U.S. Supreme Court but was eventually upheld. So in order to continue expanding in Texas, Caliber in 2008 sought

44 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

funding from a Canadian investment firm that enabled both Zurich Financial Services (of which Farmers Insurance is a subsidiary) since 1997, and the Automobile Club of Southern California to cash out their investments in Caliber.

10 years ago in the collision repair industry (December 2006) If refinish labor times on repaired panels are going to be adjusted from those in the estimating systems – something 96 percent of shops say they have seen insurers do –the printed copy of the estimate should show what the original labor time is. That was the recommendation of the Collision Industry Conference (CIC) Estimating Procedures Committee at the conclusion of a panel discussion on the topic in Las Vegas. “The committee’s recommendation is to show the reduction amount as a separate negative line entry, or clearly

document the calculation,” Mike Anderson, a member of the CIC committee who moderated the panel discussion, said. “So on the bottom of the estimate, for example, line 42 would tell you a refinish time was changed from, say, 2.2 to 1.6. Then as the end-user of that estimate, you would be able to know the time was changed and by what magnitude.” Anderson, owner of Wagonwork Collision Centers in Alexandria, Va., opened the panel discussion with the responses he received from the estimating system providers to a series of questions the committee asked about manual changes to refinish times. [Anderson said that shops say] the justification they are given for such changes is that the changes are being made on refinish labor times for “partial refinish” of repaired panels. “In some cases, the system generated blend times are being applied to See NACE ‘96, Page 60

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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 45


SEMA Show Goes On

Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

WD-40®/SEMA Cares 50th Anniversary Camaro Debuts at 2016 SEMA with Ed Attanasio

Over the years, WD-40 has worked with some of the best car designers and fabricators on the planet, including Chip Foose, Ian Johnson from PowerNation and others. For the seventh time now, WD-40 unveiled a

working with WD-40 on all of their SEMA rebuilds over the years. The company and the charity joined forces again to create a custom 1967 Chevrolet Camaro to celebrate both the 50th anniversary of the SEMA Show as well as the 50th anniversary of the Camaro. It made its debut at the 2016 SEMA Show in Las Vegas on November 3 during a press conference hosted at WD-40’s booth. The vehicle was then featured at the SEMA Cruise that concluded the SEMA show on Friday, Nov. 4. The eventual sale of this ® The WD-40 /SEMA Cares 50th Anniversary Camaro spectacular vehicle will raise marks the seventh time that SEMA and WD-40 have combined their forces. More than $700,000 has been more funds for SEMA. By raised by the sales of the first six vehicles, and this auctioning off the other six Camaro will undoubtedly add to that total significantly vehicles, more than $700,000 stunning vehicle at SEMA to be auc- has been raised by the sales of these tioned off later to raise money for SEMA cars. The WD-40®/SEMA Cares 50th SEMA Cares, a charity that has been

46 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

Anniversary Camaro proceeds from the sale of the vehicle will go to Childhelp®, an organization that provides services to abused and neglected children, and the SEMA Memorial Schol-

sources of the SEMA community together to make a positive difference in children’s lives. Annually, the SEMA Cares Committee leads significant fundraising efforts including the SEMA Cares Pinewood Drag Races and participation in custom industry-build vehicles that are auctioned off. The Camaro project was designed by noted car builder Neil Tjin and built in partnership with Tjin and instructors from Universal Technical Institute™. The engine, transmission, suspension, wheels WD-40 Brand Manager Shannon Edwards discusses the and tires were installed on WD-40®/SEMA Cares 50th Anniversary Camaro and PowerNation™ TV, and the WD-40’s commitment to SEMA Cares entire build showcased how arship Fund, which provides schol- WD-40 Company products are used arships to students entering the auto- by automotive professionals in their motive aftermarket. restoration and customization projects The SEMA Cares Committee, es- all over the world. In addition to WD-40® Multi-Use tablished by the Board of Directors in Product with its thousands of uses, the 2007, aims to bring the voice and re-


Falken Tires, Baer Brake Systems, LR Auto Body and Optima Batteries. Neil Tjin is one of the top up and coming designers within the automotive industry and has been involved in the sport compact market for more than a decade. Tjin has always been a strong, passionate individual, especially when it comes to the cars he creates. He is worldrenowned for pushing the envelope and going against the grain. Over the years, Tjin and his talented staff have been responsible for designing and building more than fifty highprofile vehicles showcasing their creative talents on nuCar builder Neil Tjin checks out the interior of the WD-40® merous Hondas, Acuras, Nissans, Infinitis, Scions, Volvos, /SEMA Cares 50th Anniversary Camaro. Tjin did the entire build in an incredible four and a half weeks, unheard of in Chevrolets and Pontiacs. In the industry recent years, Tjin has also Dirt & Dust Resistant Dry Lube, Electeamed up with major OEM manufactrical Contact Cleaner, Industrial- turers such as Chevrolet, Pontiac, Scion Strength Degreaser and the newest and Honda North America. addition to the lineup, Spray & Stay Tijn was relieved to get the WDGel Lubricant, according to Shannon 40®/SEMA Cares 50th Anniversary Edwards, WD-40 Brand Manager. Camaro done on-time and looking so Build partners that donated prodfine because the vehicle’s deadline uct for use on the Camaro include Eckwas insane, he explained. ler’s, Budnik Wheels, Axalta, Eibach, “We had to get this project done entire line of WD-40® Specialist® products were put to use during the build. These include the WD-40® Specialist Rust Release Penetrant Spray, Water Resistant Silicone Lubricant, Protective White Lithium Grease, Long-Term Corrosion Inhibitor, Rust Remover Soak, Machine & Engine Degreaser,

SIERRACHEVROLET

in four and a half weeks, while many shops would have needed something more like 12 months or more. I work primarily with the OEs, so this was an unusual job for us, but we loved doing it and we’re so happy with the finished product. The people at UTI did a lot of work and I think we did an excellent job of showcasing a lot of WD-40.” WD-40 Brand Manager Shannon Edwards is a veteran of these SEMA car builds and has seen firsthand the importance of the cause and the buzz that is always created with these showstopping vehicles.

“This is a winning formula and it helps all of the parties involved–WD40, SEMA Cares, the companies that donate their time and materials and the builders, such as Neil Tjin, who gain national attention with these cars,” Edwards said. “Plus, we all do it for the charity, which makes it even more special!”

SIERRASUBARU

Continued from Page 30

Lincoln Tech

tors around the country who are helping these students train for future jobs in the industry. Bobzien, who oversees all of Lincoln Tech’s automotive programs nationwide, sees that future as wide open for graduates. “At Lincoln Tech, we’re in regular contact with employer partners as well as respected industry professionals who serve on our advisory boards,”

he said. “We’re able to make sure our students are always learning the skills most important to today’s collision repair employers, and we’re proud to help hundreds of students overcome the skills gap in this field every year.”

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My SEMA

Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

Taking Personal Responsibility and Listening with Intent Will Help Your Business Grow with Stacey Phillips

In a large meeting room filled to capacity during the recent SEMA show, Mike Jones asked attendees to “listen with the intent of being influenced.” During his two-hour seminar, the human behavior expert and president of Discover Leadership Training talked about how to better understand yourself, which will in turn help you better understand others. This will not only lead to better relationships personally, it will help you create and manage teams and become more successful and profitable in your business. “You don’t lack anything in this present moment to have the highest performing team in the industry— wherever you are right now,” said Jones. Honored for his past work by both President Bush and President Clinton, the author, keynote speaker and master trainer has worked extensively with small- to medium-sized business owners and their teams for the past 30 years. He told his audience that if they only remember one concept when they leave his presentation, walk away knowing that small steps lead to small wins. “It’s transformative,” said Jones.

community. “As long as I’m besting my best, then there is no point of reference to anything outside of me,” said Jones. “I can now get on a journey where I’m in a state of growing every day of my life.”

5 Tips on growth

Mike Jones

1) Vulnerability is not synonymous with weakness “If you really want to grow and learn and if you want to expand your personal capacity, you have to learn how to allow yourself to get vulnerable,” said Jones. “That’s when real courage shows up.” Rather than being considered a weakness, being vulnerable means getting out of your comfort zone. If you want to experience real courage in your life, Jones recommended getting out of that comfort zone and allowing yourself to experience vulnerability. 2) Courage is not absence of fear Jones said that courage is acknowledging fear, focusing on your outcome, and doing it anyway, recognizing that the worst thing that could happen is that you could fail. “This is critical if you plan to become a game changer,” said Jones. “If you risk nothing you are risking everything!”

3) Your perspective By four years old, Jones said that over 45 percent of a person’s belief system is in place, which is the lens that you view the world through. From Mike Jones, president of Discover Leadership Training, 4 to 18 years old, over 99 perduring SEMA 2016 cent of your belief system is An alumni of Northwestern Uniin place. This includes all of the things versity’s Executive Leadership Proyou learned from another human gram, Jones said a study conducted at being and all of your experiences. the school found that the average “My perspective, or ‘my truth,’ by human being only realizes about 10 the time I’m 18 years old is what I’m percent of their full potential over the actuating on in every relationship I course of a lifetime. have,” said Jones. “As long as we are Throughout his career, Jones has managing our relationships as if our worked with students teaching them truth is the truth, there is conflict in the how to have an internal barometer and relationship.” He said there is no good ‘best their best.’ He said this same or bad, right or wrong, positive or negconcept can be applied to the business ative; only your thinking makes it so.

48 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

Although everyone can be given the same instructions, they will all deliver on them differently due to their unique perspective. In terms of working at a body shop, Jones suggested finding ways to somehow get on the same page, and look at the same picture before executing any plan.

4) Take personal responsibility In order to bring about change, Jones stressed the importance of taking personal responsibility for your attitude and all of your actions, rather than blaming others. “Own your stuff,” said Jones. “As soon as you do, it’s game on. As long as you are blaming somebody else, it’s game over.” He pointed out that change is inevitable in this industry, but growth is optional. “You get to choose,” said Jones. “You can stay where you are or you can choose to grow. By taking

personal responsibility, it completely transforms your relationships with others.” There are 86,400 seconds in every day. “One of the greatest gifts that every last one of us has is the gift of choice,” said Jones. “We can choose to believe anything we want. Why not choose to believe in yourself?”

5) Team building Jones talked about the difference between reactive listening and responsive listening. Reactive listening is based on viewing the world through your own views and perspective, whereas responsive listening is being present and in the moment with others. “To live effectively, recognize the presence of your reactive listening and take care that it isn’t distorting your perceptions so as to mislead you in your communication and decisionmaking,” said Jones. See Help Your Business Grow, Page 53


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SEMA Show Goes On

Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

AkzoNobel Unveils Celebrity Vehicle and New Partnership with David Kindig with Ed Attanasio

AkzoNobel kept it a secret until Nov. 2 at 1 pm, when the company finally unveiled its 2016 SEMA celebrity vehicle to Show attendees. When the cover was removed by master car builder Dave Kindig, the four-tone 1955 Chevy Nomad Wagon received thunderous applause and everyone agreed that it surely did not disappoint.

tured on the Velocity Channel. AkzoNobel and Kindig will work together over the next year to mutually develop a new custom color line of automotive paints. While announcing the AkzoNobel celebrity car, Kindig also discussed his new relationship with the company. “We are going to be developing a whole new line of amazing colors for AkzoNobel,

This spectacular four-tone 1955 Chevy Nomad Wagon was built and designed by David Kindig of Kindig-It Design in Salt Lake City for AkzoNobel for the 2016 SEMA Show

Kindig and his team put more than 1,500 hours into the build, adding nuances throughout, including flipping the bumpers, installing a Kicker stereo system and a whole wide range of new enhancements. The Nomad was first manufactured by Chevrolet from 1955 to 1961 and then brought back into production from 1968 to 1972. Today, Nomads made in the 1950s are the most coveted by car collectors and rebuilders who love working on them. As owner and chief designer at Kindig-It Design in Salt Lake City, UT, Kindig runs a state-of-the-art custom shop where mostly classic cars are converted into breathtaking creations. Kindig operates the shop with his wife, Charity, and they are wellknown for their highly-rated reality show, Bitchin’ Rides, which is fea-

with a classic look. These are colors that car lovers will want to use and painters will also want to spray. They will have a ton of depth and will be absolutely incredible. So hang on to your socks because this year is going to be amazing!” Jennifer Solcz, North American Marketing Manager for AkzoNobel Vehicle Refinishes made some opening remarks to the crowd at their booth prior to the unveiling. “AkzoNobel is proud to join forces with Dave Kindig, a true automotive artist, who is known throughout North America for his exceptional quality, workmanship and style,” she said. “AkzoNobel is in the business of color, and we are dedicated to color innovation through product development and dynamic strategic partnerships.”

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the AkzoNobel booth, I was pleas“I’m thrilled to be working with AkzoNobel on developing this brand antly surprised and absolutely thrilled. Dave Kindig is an amazing builder, new custom color line,” said Kindig. and to be associated with him is a big “Since I started spraying Sikkens Autowave, my projects have looked better than ever before. So I am super psyched because I’ll now be able to combine my style and quality and mix it with these terrific products. To really open up and dial in the colors that I want to see on great vehicles–that’s my goal with this new line.” The owner of the Celebrity Nomad is Mark Timlin, the owner of Burnett’s Auto Parts Kindig (r) shows the car’s owner, Mark Timlin (l) of in Green River, WY. When he Burnett’s Auto Parts in Green River, WY, what he has saw his vehicle for the very done with his 1955 Nomad during the unveiling first time at the unveiling, he looked shocked for a moment before deal. They filmed the build, and hopefully it will appear on an episode of smiling from ear-to-ear. Bitchin’ Rides at some point so that “The last time I saw that car was a year ago, and it was down to the bare people can see all of the creativity and metal,” he said. “So when I saw it at hard work that went into this car.”

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SEMA Show Goes On WyoTech Celebrates its 50-Year Anniversary at SEMA 2016 with Ed Attanasio

To mark its 50th anniversary, WyoTech unveiled two vehicles that students, graduates and instructors customized at this year’s SEMA Show in Las Vegas. Students at their Blairsville, PA campus designed and built a ‘Shagadelic

ebrate a half-century teaching the collision repair professionals of the present and future. WyoTech’s Industry Relations Specialist John Hurd was one of the main driving forces behind the planning of the reception and is hoping that it will become an annual event. ‘We had roughly 80 people at the reception and everyone was excited by the turnout,’ Hurd said. ‘We had one alumnus from our 1973 graduating class here and another who graduated in September of this year, so more than five decades were represented. This was our first alumni asWyoTech’s Industry Relations Specialist John Hurd (left) had the school’s alumni sign this 50th anniversary bansociation event and we are ner. At right, that’s Allen Froschauer, a 1985 graduate now planning to do this every Van’ and a Harley Davidson Chopper year. Our graduates have a ton of knowledge and experience and if we with bells and whistles galore. In addition to showcasing the two can share that with our current stuvehicles at its SEMA booth, the school dents, staff and instructors, that is one also hosted an alumni reception to cel- of one of our main goals with the

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Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

alumni association.’ Another goal for the school was to make a big splash with their ‘Shagadelic Van’ and they indeed achieved it and more with their eye-catching concept vehicle. Ford Authority named

‘It is so cool and a real tribute to the 1970s, when everyone had vans like these!’ Featuring a custom grille, rear window louvers, and bubble window, this van was painted completely with PPG custom hues. Although it looks like a 1970s conversion van in many ways, it also contains a lot of technology from today, including a cockpit with a top-tier Kenwood audio system

The original drawing of WyoTech’s “Shagadelic Van,” a 2016 Ford Transit concept van designed with a 1976 “Cruising Van” Ford advertisement in mind

it one of the top five Ford vehicles at SEMA and attendees flocked around it throughout the entire show. ‘I keep expecting Scooby Doo and Shaggy to jump out of the back of this van,’ Brian Frame the owner of Gene’s Auto Body in Montrose, CA said while visiting WyoTech’s booth.

WyoTech graduate Marc Christ, the co-host of the TV show Detroit Muscle, produced by PowerNation, enjoyed the alumni reception at SEMA

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tom-made side pipes enables the engine to perform better which gives the vehicle a nice look and a strong sound. Hurd discussed the van and its role at this year’s SEMA show. ‘Ford gave us the van and acted as our corporate partner for this project,’ he said. ‘WyoTech graduates and instructors really took the lead on this build and they did an exceptional job. To see how it went from the original sketch all the way to the finished product was a great experience for everyone involved. The little nuances really make this van truly special–from the custom shag carpeting to the lighting system and the custom-fabricated side pipes– it takes that 1970s look and pumps it up with modern additions.’ MAVTV documented the Ford build from start to finish with a 12-part series for ‘Chop Cut Rebuild,’ to air after the show, so the van will be getting a lot more than just its 15 minutes of fame, Hurd said. ‘It’s exciting, because we succeeded with this van in several ways,’ he said. ‘Showcasing this vehicle is a big deal, but it is going to provide us with continued exposure, which was of course one of our main goals with the ‘Shagadelic Van.’ To show the rest of the world the

with Rockford Fosgate speakers and amps; 20-inch flip-down center monitors from Samsung, and custom WyoTech appointments with Katzkin

WyoTech’s “Shagadelic Van” is a party on four wheels

leather seating. HushMat soundproofing will keep more of the music inside and with a XK-GLOW lighting system, it’s like a disco within a van. Mechanically, the van still has its 3.5-liter EcoBoost engine, but enhanced with the existence of a SCT XR 4 Performance programmer. A Gibson Performance Exhaust system with cus-

creative zeal and technical aptitude of its students, WyoTech students and staff also customized a Harley Davidson chopper-style motorcycle, which was also displayed in the WyoTech booth at SEMA.

Continued from Page 48

Help Your Business Grow

In order to grow as a team, Jones encouraged everyone to be focused on the same outcome and synergistically listen to each other with the intent to be influenced. He said the result is understanding every individual’s unique perspective in order to create something better together than anyone can do by themselves. “That’s called synergy,” said Jones. That’s what ultimately leads to success,” said Jones.

WyoTech’s Operations Manager Bruce Gamroth (left) and Dean of Curriculum Rick Hartman networked at the alumni reception

For more information, contact Mike Jones, Discover Leadership Training: mikej@discoverleadership.com

WyoTech was founded more than 50 years ago in Laramie, Wyoming, and has since become one of the premier providers of technical training in the United States. WyoTech offers training for mechanical and technical occupations in automotive, diesel, collision/refinishing, motorcycle and marine technology. WyoTech has campuses in Blairsville, Pennsylvania; Laramie, Wyoming; and Daytona Beach, Florida. For more information, visit www.WyoTech.edu.

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SEMA Show Goes On

Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

PPG Shows Support for Paralyzed Veterans of America at 2016 SEMA with Ed Attanasio

painters on the list, including Charley Hutton’s Ridler award winner “Olds Cool;” Darryl Hollenbeck’s Ford, named America’s Most Beautiful Roadster; Ryan Korek’s merlot red International pickup dubbed “Eight-Dollar Corn;” Jerry Kjensrud’s Chevy, “Halo,” a Grand National Roadster Show award winner; Nathan Curry’s tribute motorcycle, making its show debut; and Joe Ballard’s multi-awardwinning tribute custom bike. In addition, PPG booth visitors were able to meet, get autographs, and listen to legendary paint icons talk about their PPG product preferences, including Charley Hutton from Charley Hutton’s Color; Bobby Alloway from Alloway’s Hot Rod Shop; Tom and Mitch Kelly from Kelly & Son Crazy Painters; Darryl Hollenbeck from Vintage Color Studio; Kenny Youngblood from Youngblood Art/Motorsport Gallery; Mark Worman and Will Scott from Graveyard Carz and Doug Dorr, aka “The Master of Pinstripes.” PVA is a congressionally chartered veterans service organization founded in 1946 that has developed a unique Julia Walker, the Director of Corporate and Venture Philanthropy for Paralyzed Veterans of America with expertise on a wide variety of paralyzed veteran Bill Lawson at the PPG booth at issues involving the special the 2016 Show needs of members – veterans make a lasting impression. They al- of the armed forces who have experiways have exciting new products to enced spinal cord injury or dysfuncdisplay, and some of the best automo- tion, according to the organization’s tive painters in the world are featured. website. You can always count on the fact that Julia Walker, the Director of PPG will pump up the creativity of Corporate and Venture Philanthropy their booth for that “wow” factor. Last for PVA, was on-hand during the four year, the theme was Mardi Gras, and days of SEMA and brought three this year it was “A Salute to Color,” members of the organization with her with a patriotic World War II theme to spread the word about the organithroughout the company’s enormous zation and its mission. booth. “When PPG invited us to be a part As always, PPG also showcased of their booth at SEMA, it was unexan impressive lineup of cars, trucks pected and definitely a thrill,” she said. and bikes with some big designers and “We brought three members of PVA to To bring awareness and support to its cause and mission, PPG Refinishing invited the Paralyzed Veterans of America (PVA) to be a part of their booth during the 2016 SEMA Show in Las Vegas, Nov. 2-5. Because PPG believes in this non-profit organization that is dedicated to veterans’ service, medical research and civil rights for people with disabilities, they invited PVA to SEMA 2016 in order to bring national exposure for its vehicle donation program “Wheels Helping Warriors.” Every year, people are anxious to see the theme for PPG’s booth at SEMA because they know that the company is going to go over the top to

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Las Vegas—Bill Lawson, Jason Reyes and Ryan Lindstrom—and it provided a great opportunity for them to see the

Everyone anticipates PPG’s SEMA booth and this year it surely did not disappoint with “A Salute to Color,” a patriotic World War II theme

show and gain some exposure for our organization. We wanted to use this forum to tell people about what we do and also about our Vehicle Donation Program. Everyone was telling us that the PPG booth at SEMA is always a big deal and people anticipate what theme they will come up with every year. The Americana theme for this year’s booth was perfect for us and our mission, so the entire experience was outstanding.” In addition to sharing their stories with attendees who visited the PPG booth at SEMA, the PVA also asked for cash donations, Walker explained. “The people were so supportive that we ended up raising more than $3,500, which was exceptional. This money can go a long way toward helping our members and taking our mission further. Relationships like these can really benefit PVA in many ways now and in the future, so we’re delighted to be associated with an amazing company like PPG.”

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SEMA Show Goes On

Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

NABC Presents Six Deserving Recipients with Refurbished Cars at 2016 SEMA with Ed Attanasio

Half a dozen deserving individuals and families as they attempt to recover families from Nevada received keys to from catastrophic circumstances such completely refurbished by the as unexpected job loss and homelesswith vehicles Ed Attanasio National Auto Body Council (NABC) ness,” said Chuck Sulkala. “Our goal at its annual Recycled Rides Luncheon with Recycled Rides is to positively on Nov. 2nd at the 2016 SEMA Show change lives by donating vehicles that in Las Vegas. More than 300 people represent hope, independence and freedom. Of all the things we do here at NABC, this is probably the most satisfying–givwith Stacey Phillips ing cars to people who truly deserve them.” The six recipients this year included Suidi Ali, who received services from Family Promise’s Shelter Program earlier this year after losing her job with Stacey Phillips and apartment. She now has a great career and an apartment that she and her children are Recycled Rides vehicle recipient Patrick Kelly (center) poses with Ted Rupert, owner of Rupert’s Auto Body happy to call home, but her car (right) and one of last year’s car recipients, Michael (until now) was a major conAtkinson, a Navy Corpsman who now works as a cern. Suidi Ali has been workmetal technician with Stacey Phillips ing hard to leave homelessness enjoyed the presentation luncheon held in her rear window, and her nearly new at the Westgate Las Vegas Paradise 2016 Hyundai Accent will help her Convention Center, with many of the achieve it. Ali was nominated by Family sponsors, body shops and insurance Promise of Las Vegas and the car was companies that donate their time and donated by Enterprise and refurbished money to the Recycled Rides Program by Gerber Collision. with Stacey Phillips Brigette Garcia and her husband each year in attendance. This year’s six Recycled Rides rehave two young sons with special cipients were selected in partnership needs. To get to her sons to the their with three local nonprofit service organizations – Family Promise of Las Vegas, The Shade Tree, and The Marine Corps League. This year’s vehicles were donated by Allstate, GEICO, with Victoria Antonelli State Farm, USAA, Enterprise Rent-aCar, and Hertz and were refurbished by collision repairers, including Caliber Collision, Fix Auto Henderson, Gaudin Ford, Gerber Collision & Glass and Rupert’s Auto Body. Parts, materials Six completely refurbished cars sat quietly under their covers until they were unveiled at and services were contributed by LKQ NABC’s annual Recycled Rides Luncheon on Corporation, Axalta, AkzoNobel, ColNov. 2nd at the 2016 SEMA Show in Las Vegas orGlo, High Sierra Glass Works, LT Mufflers and Brakes, Milne Auto Tow, medical appointments, Garcia deReno Buick GMC, Sierra Wheel Repends on public transportation, and it pair, The Pit Shop, Alpine Lock and is stressful at times. Brigette recently Fast Glass. landed a good job in the medical field, Executive Director of the National and her husband works from home so Auto Body Council Chuck Sulkala he can be available to care for their has been hosting these car giveaways children. Their 2008 Ford Edge will since the program began, and he was help the Garcia family manage their back on the dais again this year. “Lack daily transportation without the stress of transportation is in many cases a and expense of taking the bus. The major obstacle for people and their Garcia family was nominated by Fam-

ily Promise of Las Vegas; the car was Media and Publicity for Shops donated by Allstate and refurbished by

Shop Strategies

Body Shops Giving Back

Gaudin Ford. The third recipient, Debbie Hatfield, and her two sons were in Family Promise several years ago until she could obtain employment and get back on her feet. Earning minimum wage, one of her sons was on the baseball team, and it was always a challenge to get him to his games. On top of it all, this single mother’s vehicle broke down earlier this year and eventually died, but her transportation problems are gone because she now has a 2014 Chevy Impala. The car was nominated by Family Promise of Las Vegas and donated by GEICO and refurbished by Caliber Collision-Reno. Lorae Chadwick, her husband and their one-year-old daughter were forced to leave their previous apartment due to an abusive situation with their roommate. They had to live in separate shelters initially until they

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were able to receive support from The Shade Tree organization and find housing together as a family. This is truly a family that is becoming self-sufficient,

Recipient Brigette Garces with representatives of Allstate and Gaudin Ford who donated her Ford Edge

and with their completely refurbished 2015 Hyundai Leandra, they will be able to live productive lives without the drama of not having reliable transportation. The Chadwick family was nominated by the Shade Tree and the vehicle was donated by Hertz. See NABC Presents, Page 59

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56 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 57


Awards Given, Milestones Met, and Future Plans Discussed at Maaco Conference in NC by Victoria Antonelli

On Saturday, October 15, Autobody News listened in as Jose Costa, president of the paint and collision division of Driven Brands, and Jason Ryan, president of Maaco, capped the Maaco Conference in Charlotte, NC. The teleconference covered the milestones that Maaco and Driven Brands have met in 2016 as well as their plans for 2017. Costa explained that Driven Brands, which is headquartered in Charlotte, has four main divisions with 10 brands that operate about 2500 locations across North America. They generate about $2.5 billion in sales. Their four divisions–the largest and most important one being paint and collision, which encompasses Maaco, CARSTAR, and Drive N Style–generates $1.3 billion with a little under 1,100 locations. “In 2017, Maaco and CARSTAR will add between 100 to 200 locations each,” explained Costa. “We’ve had a very aggressive growth projection over the last four years, with plans to continue that growth into next year.”

Ryan added that Maaco recently celebrated their 500th location, after adding over 50 stores to the map in 2016. “We’ve had a really solid, fantastic 2016 performance,” he said. “We’re celebrating the third year of five percent or greater same store sales growth, so organic business is very healthy.”

Ryan also stated that Maaco’s fleet department, which is one of the MSO’s major initiatives to help grow the top line for their sales, has grown about 30 percent again this year to exceed $100M in annual sales. “We’ve also been working on the marketing side of things,” he said. “We’ve redesigned our websites so we can continue to engage with customers. We’re also bringing back the ‘Uh Oh, Better Get Maaco!’” Maaco sponsored Martin Truex Jr.’s Furniture Row Racing Toyota the

weekend before the conference for the Bank of America 500 at Charlotte Motor Speedway. “We are looking to continue seeking out these partnerships going forward,” said Ryan. Ryan added that the MSO is also working on a new estimate program to help close more sales, as well as a recycling program that they hope will increase top line sales by another five percent. The Maaco president also acknowledged this year’s winner of the SYL Young Award, Katie Inge, who is based in Chesapeake, VA. “She is the first female recipient of this award,” Ryan said. “She highlighted tremendous performance in a short period of time.” The young shop owner joined the Maaco system last year. Inge increased sales in 2015 by 15 percent, and accelerated sales in 2016 by 30 percent, resulting in a $2 million profit, according to Ryan. Here is the full list of award recipients: Terry Taylor Award – Frank Furino, Orlando, FL

SYL Young Award – Katie Inge, Chesapeake, VA

David M Lapps Award – Brian Greenley, Litteton, CO

MAACO Cup – Hector Loyo, New Berlin, WI

Rookie of the Year – Tim Ciri, Vancouver, WA

Multi-Shop Owner Award – Mike Drum, Atlanta, GA 25 Year Milestone – Joe Ambuul, Colorado Springs, CO

Maaco franchisees are also recognized on a regional level with the Regional Cup Awards for stellar performance and operations that leads to an increase in both car count and overall sales. The 2015 Regional Cup Winners are: Northeast Region - Dennis Raftopoulos, North Brunswick, NJ Mid-Atlantic Region – Ron Raio, Del-

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Southwest Central Region – Bill Lytle, Oklahoma, City, OK Southwest Region – Joe Ambuul, Colorado Springs, CO

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For more information about Maaco, visit www.maaco.com. For more information about Driven Brands, visit www.drivenbrands.com.

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WIN® Opens 2017 MIW Nominations for May

Women’s Industry Network (WIN®) has announced that nominations are now being accepted for the prestigious Most Influential Women (MIW) Awards and will be accepted through December 30. The winners will be recognized at a gala held during the 2017 WIN Educational Conference, May 8-10, 2017 at the Westin Denver Downtown in Denver, CO. Nominations of women working in any segment of the collision repair industry across the United States and Canada are welcome, and WIN membership is not a requirement. Once again, WIN has retained an independent consultant to interview those who have been nominated for the award and select the winners so that WIN can remain unbiased in the selection process. “I am honored to have the opportunity through WIN to work with so many amazing women in this industry,” stated Cheryl Boswell, CFO DCR Systems, LLC., MIW committee cochair and 2015 MIW honoree. "The MIW program gives us the opportunity to recognize those extraordinary women who are leaving a positive mark on our industry.” See more at www.womensindustrynetwork.com.

Henderson. The final recipient was Patrick Kelly, a Marine Corps veteran who still suffers from injuries sustained The final two Recycled Rides from a 2,500-ft. fall from a helicopter went to members of the military. First, during a parachute accident. After Navy Seabee veteran Jeffrey Hicks more injuries followed while on duty, was severely injured while on deploy- Kelly received an honorable discharge ment in Afghanistan and has faced from the Marines and then later a demany challenges adjusting to living gree in medical illustration. He curwith the injuries he sustained. Jef- rently works at the veteran’s affairs office and volunteers with the Marine Corps League, and now he will be able to get there easily with his 2011 Mitsubishi Gallant. Kelly was nominated by the Marine Corps League and the vehicle was donated by USAA Insurance and refurRecipient Lorae Chadwick with Scott Bridges of Hertz, bished by Rupert’s Auto Body which donated a 2015 Hyundai Leandra in Carson City, NV. frey’s wife is employed while he takes Kelly said that the car presentacare of their two sons, taking them to tion was a “major event” in his life, sports events, school and family gath- and he couldn’t stop thanking Ted erings. When his car died, taking care Rupert, whose shop refurbished the of the children was a daily challenge, car and brought it back to life. “So but with their completely refurbished many people have helped me along 2012 Nissan Murano, they will be on the way, and Ted as well as USAA are time all the time. Hicks was nomi- amazing to do this for me. With my nated by the Marine Corps League Gallant, I will be able to do so much and the Murano was donated by State more and get to where I need to be on Farm and refurbished by Fix Auto time.” Continued from Page 56

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OSHA Cites Ohio Vehicle Parts Manufacturer for Failing to Protect its Workers from Machine Hazards

The absence of adequate machine safeguards led to an amputation and other machine-related injuries at a Mansfield manufacturer of parts used by automobile, motorcycle and appliance brands. One of these injuries involved a 22-year-old temporary employee who suffered the partial amputation of two fingers on his left hand on his first day of work. On October 21, 2016, the U.S. Department of Labor’s Occupational Safety and Health Administration proposed penalties of $536,249 to Milark Industries Inc. for three willful egregious, one willful, and three serious violations of safety standards stemming from multiple investigations of injuries as well as complaints received alleging unsafe working conditions. The agency has placed Milark in its Severe Violator Enforcement Program. “Milark Industries continues to create an environment where employees are allowed to bypass machine safety procedures and are threatened to be disciplined if they don’t meet the production quotas. By doing so, the company is creating an unacceptable culture of risk and getContinued from Page 44

NACE ‘96

repaired panels, which appears to be in contradiction of database guidelines,” Anderson said. If a shop received a printed estimate written in an estimating system the shop doesn’t have, the only way to know that refinish time has been changed is to note the asterisk by the labor time. But even so, Anderson said, the shop has no way of knowing what the original labor time was if they don’t have that estimating system, so there is no way to audit how significant a change has been made. – As reported in Autobody News. Anderson sold his shops in 2010 and is now an industry trainer and consultant. Representatives of all three estimating systems at the CIC meeting acknowledged the committee’s request for the additional information on estimates. None has made the change. 5 years ago in the collision repair industry (December 2011) DuPont CEO Ellen Kullman said last week the company is giving its auto-

ting people hurt on the job,” said Kim Nelson, OSHA’s area director in Toledo. In May 2016, OSHA opened a complaint investigation at the company. A review of injury logs revealed that an employee received a laceration injury on April 22, 2016.

OSHA’s May and June investigations cite the company for hazards at both its Baird Parkway and Rupp Road facilities in Mansfield. OSHA found the company: ● Failed to lock-out robotic welding cells and tube bender. ● Bypassed safety interlocks in order to maintain the production rate. ● Bypassed safety devices while conducting maintenance activities. ● Failed to train workers in procedures to prevent unintentional machinery operation during service and maintenance, a process known as lockout/tagout.

motive paint unit an opportunity to meet financial targets before DuPont considers its options for the business. The Bloomberg news agency reported last month that “people knowledgeable of the matter” said DuPont hired Credit Suisse Group AG to seek buyers for its “Performance Coatings” unit, which includes its automotive paint division. DuPont promoted John McCool a year ago to president of the Performance Coatings segment, and gave him “very specific performance targets,” Kullman told reporters last week. “From a performance standpoint, we’ll give them a chance to see if they can get there… If any of our businesses can’t obtain their targets, obviously we’ll look at alternatives, whatever that means.” – As reported in CRASH Network (www.CrashNetwork.com), December 19, 2011. Nine months later, DuPont announced it was selling its 11,000-employee automotive paint business to private equity firm The Carlyle Group for $4.9 billion in cash. The company was later renamed Axalta Coating Systems, and The Carlyle Group sold off its remaining interest in the company this past summer.

60 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

Milark has been the subject of other recent OSHA inspection activity. In September 2015, a 20-year-old worker suffered a serious injury and in July 2015, a machine amputated three fingers and part of a fourth from the right hand of a 19-year-old worker. The company contested OSHA citations issued in both those cases. A December 2016 court date has been set before the Occupational Safety and Health Review Commission. In all, OSHA has inspected the company 10 times since 2007. The company’s worker’s compensation carrier is Ohio Bureau of Workers Compensation. Based in Mansfield, Milark Industries is a privately-owned company, employing over 150 workers, and specializing in metal stampings, tube bending, welded parts and subassemblies. The company has 15 business days from receipt of its citations and penalties to comply, request an informal conference with OSHA’s area director, or contest the findings before the independent Occupational Safety and Health Review Commission. Source: OSHA

Support CREF by Shopping on AmazonSmile

Collision industry members can support the Collision Repair Education Foundation (CREF) in their annual campaign fund this holiday season by shopping on AmazonSmile, a website operated by Amazon.com that lets customers enjoy the same selection of products as are available on Amazon.com. When collision industry members shop on AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the price of eligible purchases to CREF once it has been selected as the desired charitable organization. Instructions for signing up for AmazonSmile are as follows: • Visit www.smile.amazon.com to sign in or create an account. • Go to Your Account from the navigation and select option to Change Your Charity. • Search for “Collision Repair Education Foundation” and select as your charitable organization. • A message at the top of your browser should read “Supporting Collision Repair Education Foundation.” • Amazon will automatically donate 0.5% of the purchase price from your eligible AmazoneSmile purchases to CREF. See www.collisioneducationfoundation.org.

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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 61


Shop Strategies

Stacey Phillips is a freelance writer and editor for the automotive industry. She has 20 years of experience writing for a variety of publications. She can be reached at sphillips.autobodynews@gmail.com.

Successful Staten Island Shop Focuses on Unique Approach to Customer Service with Stacey Phillips

Young Entrepreneurs Academy, Clean Barry Cruipi Sr. established Barry’s and Green Expo and various other comAuto Body in 1986, repairing vehicles from a three-car garage. Today the munity events. withJr. Stacey Phillips shop is run by Barry and his sister Michelle and employs 20 auto body What are some of the ecotechnicians and mechanics. The facilfriendly initiatives you have ity has 22 bays and repairs more than employed at your shop and why it is so important? 2,000 cars a year. Autobody News spoke to Barry Jr. about their unique approach to customer withservice. Stacey Phillips I believe Barry’s Auto Body is Staten Island’s only eco-friendly body shop. We only use the BASF We noticed your shop is curGlasurit 90 waterborne paint system for rently holding an online sweepall of our jobs. We have recyclers for all stakes and giving away a Kymco solvent waste materials and thinners scooter. Can you tell us about the conused. We also use only eco-friendly test and if you’ve had similar giveproducts for detailing. aways? with Stacey Phillips Our pledge to use environmentally We decided to run the Kymco friendly products shows in everything scooter giveaway as a way for we do. Not only are we committed to

Q: A:

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strate the automotive tips provided in our blogs. The videos were so successful that we decided to create a comedic series of videos about a hus-

My SEMA

tomer-focused industry to one that exists to serve the insurance companies. The reason for the change is because insurance companies have adopted the practice of anointBarry’s Auto Body is located in Staten Island, New York ing body shops as direct repair shops (DRPs). I feel when they negotiband and wife who find themselves in ate the price for repairs ahead of time in need of various auto repair and servexchange for referrals, it results in the ices we provide. The reaction to the repair shop becoming more focused on video has been great and people are volume than it is on performing quality anxiously awaiting the next videos in of work. the series, which we will release over We have also seen advances in time. We have planned to release a technology needed to repair vehicles total of four videos but we may decide properly. The new technology is costly to add more. but necessary and includes welders, What changes have you seen paint booth equipment, electrical scanover the 30 years you have See Staten Island Shop, Page 64

Q: Tips for Busy Body Shops A:

Shop Strategies with Victoria Antonelli

Over the years, the A: auto body industry has moved away from a cus-

Q:

The Right Parts. A Perfect Fit. Run by Barry Jr. and his sister Michelle, the shop has 20 auto body technicians and mechanics

our customers and the public to help us celebrate 30 successful years in the auto body industry. The scooter has a 49cc four-stroke engine and is a 90 MPG rating. It is lighter than most small motorcycles and easier to handle for beginners. There is no cost to enter the contest and we plan to announce the winner on January 1, 2017. In the past, we ran an Apple Watch giveaway and we have also given away mini detailing packages through social media contests.

Q: Giving back to the community A: is extremely important to us because it is our community who has What is the importance of reaching out to the community?

helped us achieve success. We are board members of the Staten Island Chamber of Commerce, Staten Island Economic Development Corporation, Kiwanis and Free Masons. We participate in the Richmond County Fair, the

providing a quality product for our customers’ vehicles, we’re committed to the environment too.

How do you use the Internet and Q: social media in your business? We share helpful tips on our A: website (barrysautobody.com) and social media (https://www.facebook

.com/barrysautobody). Visitors can read about topics such as: how to set up an insurance claim; how to clean, wax and detail your car or SUV; what to look for when buying a new car; and what to check for if you had your car repaired at another shop but feel it might not have been done properly.

Can you tell us about the Donna Q: and Vito YouTube videos you’ve filmed? Recognizing that many people A: prefer videos to reading, we filmed a series of videos that demon-

62 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

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Puente Hills Subaru City of Industry (626) 322-2555 (626) 322-2600 Fax Mon.-Fri. 7-6; Sat. 8-3 parts@puentehillssubaru.com tony@puentehillssubaru.com

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Roy Robinson Subaru Marysville (866) 662-2819 (360) 716-2553 Fax Mon.-Fri. 7-6; Sat. 8-4:30 wholesaleparts@royrobinson.com

www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 63


Certified Collision Group™ & Enterprise Rent-A-Car Form Strategic Alliance

Certified Collision Group™ (CCG), and Enterprise Rent-A-Car announced today the formation of a strategic alliance to support CCG’s growing national network of collision repair businesses that are both performancedriven and OEM certified. Enterprise Rent-A-Car is known for its extensive network of locations and outstanding customer service. This agreement leverages the support

multiple business development and supply chain offerings. CCG affiliates will fully utilize Enterprise’s solutions for insurance replacement rentals, while also realizing a preferred rental program when they travel. “We are proud to have the opportunity to be a participant in the ongoing development of Enterprise’s suite of technology offerings. Our

of Enterprise’s growing ARMS® Business Solutions technology offerings to benefit CCG affiliate collision repair locations across the country by increasing operating efficiencies, enhancing customer service and streamlining communications with insurance companies and customers. CCG’s accelerated growth, projected to be upward of 500 locations within the next three years, will require a robust data platform to further automate and manage CCG’s

growth and broadening of our value channels requires a partner laser focused on service—as we are—and we find that level of commitment with the team at Enterprise,” stated Bruce Bares, President and CEO of Certified Collision Group. “As CCG grows its national footprint of OE Certified repairers, we are confident Enterprise will be with us each step of the way by providing essential business tools to help our affiliates and their strategic business partners better compete

Continued from Page 62

Staten Island Shop

We believe that it is our attenA: tion to detail and our customeronly focus that has helped us achieve

longevity and success. We understand that the majority of our customers come to us as a result of an accident. Usually, they are shaken up and worried about how much the repair is going to cost, how long they will be without their vehicle and whether or not their vehicle will be fixed properly. In order to give our customers peace of mind, we post our prices on our website and in our shop; we help The facility has 22 bays and repairs more than 2,000 cars our customers file their insura year ance claim; we keep EnterOur company philosophy is to prise rental cars on site for their solely focus on customer satisfaction, convenience and we provide a written which includes creating a clean, comwarranty on all the work we do. fortable atmosphere in both our waiting room and our service areas; providing For more information about Barry’s on-site Enterprise rental vehicles; and Auto Body, visit www.barrysautoassisting customers as they file their inbody.com. Details about the Kymco surance claim from start to finish. Our giveaway are posted on https://www focus is on the customer—not the in.facebook.com/barrysautobody/app/ surance company. 190322544333196/ and the YouTube videos can be found on https://www What do you attribute your suc- .youtube.com/watch?v=oOBEw0mh cess to? KnE&t=10s. ners, frame machine equipment, etc. In order to stay ahead of our competition, we provide our employees with specialized, repair-focused training.

Q:

64 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

every day”. “We are thrilled to be a preferred provider of CCG and look forward to working with them,” said Dan Friedman, Assistant Vice President, Collision Sales, Enterprise-Rent-A-Car. “Our technology products will support CCG in their emergence into the OE certified Collision repair space and as a national provider. Consumers and Insurance partners choosing CCG Affiliates will be given the exceptional Enterprise service experience, while participating shops benefit from state of the art technology.” Certified Collision Group™ (CCG) provides non-intrusive competitive solutions to well established collision repair businesses with Proven Performance relative to repair capabilities, customer satisfaction and client KPI’s. CCG Affiliate repairers enjoy multi-level insurance partnership solutions and significant economies of scale that lead to discounts on everyday products, services and equipment purchases to both increase profitability and create a more level playing field in their markets. The 1stCERTIFIED™ tier within CCG represents our highest performing repairers.

YANG’s Reception at AAPEX Breaks Attendance Records

A record 260 young professionals attended a networking reception hosted by the Young Auto Care Network Group (YANG), a community of the Auto Care Association, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev. on Nov. 2. “Our diverse membership accurately represents the auto care industry and is comprised of enthusiastic and innovative next-generation leaders working for manufacturers, warehouse distributors, retailers, jobbers and service centers,” said Alena Van Cleave, chair, YANG, A & Jay Automotive, Inc. “The turnout from all these segments was fantastic at this reception.” One of the central goals of YANG is to offer its members the opportunity to interact with like-minded professionals from up and down the aftermarket supply chain. While the reception in Las Vegas is YANG’s most heavily-attended event of the year, the organization also hosts multiple Regional Meet-Ups throughout the year as a way to expand the under-40 network and bring YANG members together. YANG is currently booking dates for Regional Meet-Ups in 2017. For more information on hosting a Regional Meet-Up, contact katy.mcquiston@autocare.org. For more visit www.autocare.org/yang.

THE RIGHT PARTS For Your Collision Job Visit these Genuine Hyundai Parts Dealers

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ASA-CT October Meeting Focused on Shops Managing Their Online Reputations The ASA-CT held its October membership meeting at the Hilton Garden Inn in Milford, CT, on October 20. Their guest speaker was Kyle Reyes, CEO of The Silent Partner Marketing who discussed how shops can manage their online reputation through social media sites, such as Twitter, Facebook, Instagram, Google and Yelp.

our companies if our consistent message is high employee turnover.” Reyes also encouraged attendees to register their shops on Google and to closely monitor their Google Analytics. In response to audience questions about how to handle negative online comments, Reyes insisted that responses are necessary for all

According to Lisa Siembab, Executive Director of ASA-CT, “Reyes encouraged shops to be consistent in posting through all mediums and to include videos – not just written posts. Additionally, he reminded us that consumers want to have confidence in our businesses, and posting ‘help wanted’ ads is not the way to instill confidence that we have a strong culture within

comments, including negative ones, as this garners consumer confidence by showing that the shop isn’t afraid to admit when they can do better. As the meeting concluded, shops were given the opportunity to sign up for the mystery shopping project created by ASA-CT to provide shops with more insight into the consumer’s experience when visiting their facilities.

ALLDATA Achieves Customer Milestone

ALLDATA LLC, an AutoZone company, exceeded 100,000 subscribers in North America within the third quarter of 2016. ALLDATA solutions are now available across North America—in the United States, Canada and Mexico. “The growth in our North American customer base speaks to our emphasis on putting customers first, listening to each and every customer and tailoring products to meet their specific needs,” said Mitch Major, president of ALLDATA LLC. “It’s simple, really. We exist to serve our customers. We’re here to help them run their shops efficiently, serve their customers and succeed. Our team works hard to get it right, and we will continue to deliver the best solutions, from repair information to shop management to personalized support.” ALLDATA provides OEM-direct mechanical and collision repair information solutions to shops of all sizes. “Car Care Center is a familyowned business with a 47-year history, and we’ve kept our priorities pretty basic: helping people with their cars,” said Lynne Cardwell, CEO, Car Care Center in Sacramento, Calif. “It sounds simple, but to do it, we’ve

had to learn and re-learn the amazingly diverse and always-changing technology embedded in vehicles. The one constant we know to expect is change! In this demanding environment, we’ve kept pace thanks to ALLDATA’s updated repair information and easily navigated online resources. Our ASE-Certified technicians and service advisors depend on ALLDATA to solve diagnostic problems quickly and to estimate correctly what it really takes to do the job. All of this protects our bottom line. We know ALLDATA understands small business and values its customers as much as we value ours.” “We are proud to be a partner in the long-term success of so many shops,” added Major. “The ALLDATA portfolio of products is designed to help our customers succeed. We are constantly innovating to deliver what’s needed today, tomorrow and in the future, and we look forward to many more years of contributing to the success of shops across North America.” For more information, visit www .alldata.com.

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ASA and AMi Call for Presentations for NACE Automechanika Chicago

If you have a presentation you would expertise of the presenter. like to share with professionals in the If you would like to propose a collision repair industry, the Auto- presentation at NACE Automechamotive Service Association (ASA) nika, you will need to complete a Call and its educational partner, the Auto- for Presentations form. Access the motive Management Institute (AMi), form at: http://tinyurl.com/asaamicall. would like to hear from you. Tony Molla, ASA vice president, and ASA/AMi are accepting propos- Jeff Peevy, AMi president, are coorals for presentations to be given dur- dinating the organizations’ call for ing the educational conference at the presentations. 2017 NACE Automechanika Expo & Presenters will be listed on the Conference to be held July 26-29 in www.autobodynews.com NACE Automechanika Expo & ConChicago. The deadline for submis- ference website, CHECK ITonsite OUT!program masions is Dec. 1, 2016. terials and signage. Among other Dan Risley, ASA president and benefits, there will be pre- and postexecutive director, said the presenta- event promotion to businesses across tions last August at NACE in Ana- the United States and in multiple heim were well received. “We hope countries, and presentations will be to build on that success and have promoted via email, social media, even better presentations this year in event marketing brochures and press Chicago at NACE | Automechanika. releases. From the reviews we’ve received, Questions? Molla can be reached To advertise our attendees look forward to the va- by emailing tonym@asashop.org, or Advertising Sales at:Peevy riety of sessions offered during call calling (703) 470-3243, and Jeff NACE and give high marks for the can800-699-8251 be reached by emailing jpeevy content that they can take back to @amionline.org, or calling (224) 704e-mail: their shops and implement right 3840. advertising@autobodynews.com away.” For more information, visit www Selection will be based on a pre- www.autobodynews.com .ASAshop.org or visit ASA’s legislasentation’s quality of content, need/de- tive website at www.TakingTheHill mand for the information and the .com. Continued from Cover

Class Action

Toyota admitted no liability or wrongdoing in the proposed settlement filed on Nov. 9 before U.S. District Judge Fernando Olguin in Los Angeles. “We want our customers to have a great ownership experience, so we are pleased to resolve this litigation in a way that benefits them and demonstrates that we stand behind the quality and reliability of our vehicles,” Toyota said in a statement. Under the settlement terms, Toyota will inspect the vehicles for 12

years from the day they were first sold or leased to determine whether frames need to be replaced at comBe Seen by Our pany expense and Readers! reimburse owners who previously paid for frame reCALL Advertising Sales at: placement. The settlement reached on Oct. 31 covers Tacoma trucks from the advertising@autobodynews.com model years 2005 through 2010, Sequoias from 2005 through 2008 and www.autobodynews.com Tundras from the 2007 and 2008 model years. Toyota also agreed to pay $9.75 million in attorneys’ fees, $150,000 in costs and expenses, and $2,500 each to the named eight class representatives as well as the cost of advertising the settlement.

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Axalta Launches New Self-bonding Electrical Steel Coating

Axalta Coating Systems has developed a new one-component selfbonding electrical steel varnish called Voltatex® 1175W-1K. According to the company, the new varnish offers longer shelf life and significantly improved handling with the same technical performance as standard two-component systems. “Voltatex 1175W-1K provides users with increased product reliability, more efficient processing and The source for timely very user-friendly handling,” said information that every Frank-Rainer Boehm, Global TechbodyManager shop needs! nology for Axalta’s Energy Solutions business. “An effective self-bonding one-component varnish CALL 800-699-8251 requires a highly-sensitive and wellcontrolled crosslinking system to ensure that the coating’s application, Mail drying Subscription and hardening all work well. Achieving that has always been a challenge chemically. Traditionally, it

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66 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

©2016 MINI, a division of BMW of North America, LLC. The MINI name, model names and logo are registered trademarks.


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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 67


Event Organizers Release Information on New NACE Automechanika Organizers of the new NACE Automechanika have released the following information regarding the 2017 event to be held in Chicago, IL from July 26th through 29th: Automechanika Chicago and NACE have joined forces to serve the automotive service and collision repair industry in one cohesive event. Moving forward, this event will be branded “NACE Automechanika” and will serve as a valuable event for product discovery, networking and training for shop owners and technicians and distributors.

What’s Changing: New name - The International Autobody Congress & Exposition (NACE) has a long history in the collision repair industry, serving as a staple event in the market for decades. NACE is an important gathering place for stakeholders of all types—collision repair shop owners, insurers, PBE distributors, manufacturers, service providers, OEMs and more. Therefore, it is essential for NACE to maintain its brand identity as part of this new partnership. At the same time, the Automechanika brand is undeniably recognized globally as a leading trade fair producer within the automotive sector. The

combined NACE Automechanika show plays on the strengths of both entities and shows our commitment to serving the overall automotive service and collision repair communities. New dates—Automechanika Chicago was introduced in 2015 as a biennial event. With this partnership, the decision has been made to make the combined NACE Automechanika show an annual event. The 2017 edition will be held July 26–29, 2017 at McCormick Place West in Chicago. Discussions are ongoing with other groups and industry associations those who typically hold meetings around NACE and some who do not. The talks have been very positive and we anticipate an extended slate of activities as we reach agreements with other co-located events. Details of these agreements will be announced as they develop. Going forward, we will refer to “Automotive Service and Collision Repair Week” when referring to NACE Automechanika and events surrounding it. New faces—This co-production will bring a host of new faces to the team, from sales and marketing to the show director and others. We feel the best way to introduce you to these key figures is to invite you to a we-

WIN Scholarship Program Opens Applications for 2017

The Women’s Industry Network (WIN®) is committed to financially supporting females who demonstrate a desire to excel in the field of Collision Repair.

As such, applications for the 2017 scholarship program are currently being accepted through January 19, 2017. WIN offers scholarships that will provide tuition assistance as well as educational opportunities and enrichment events to qualified applicants. The program for 2017 consists of the College Student Tuition and Conference Scholarship awards. The College Student Tuition and Conference Scholarship awards are presented to students enrolled in a post-secondary collision repair technology program. Each scholarship recipient will receive a $1,000.00 scholarship to continue their post-secondary education in collision repair and a one-year WIN Membership. Some recipients will also receive pay-

ment of their registration fee and travel expenses to attend the 2017 WIN Educational Conference in Denver, Colorado May 8th-10th, 2017. In addition, scholarship recipients will have the opportunity to be mentored by a member or the WIN Board of Directors or a 2017 recipient of the Most Influential Women (MIW) Award. The deadline for applications is Thursday, January 19, 2017. For scholarship requirement details and submission instructions, please visit http://thewomens industrynetwork.ning.com/page/ scholarships. To learn more about WIN programs or for information on becoming a member or sponsor of WIN, visit the WIN website at www .WomensIndustryNetwork.com. For more information about the WIN Scholarship Program, contact Bev Rook-Twibell at (816) 678-4777 or beverly.rook@safelite.com.

www.autobodynews.com CHECK IT OUT!

68 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

binar where you can hear from them in person. Exhibitors past and present will be receiving an electronic invitation with the conference call details.

What’s Staying the Same: Same high level of quality and service—This co-production enhances our ability to offer you the best customer service and highest quality event possible, while helping you achieve your show goals. We all have one goal in mind: to make every effort to provide you with a successful show experience. Same Show features - The same exciting show features and co-located events will remain and only grow as NACE Automechanika continues to blend its two events into one. Our theme has been “Change is Good; Growth is Better” and this alliance is just the beginning. NACE Automechanika brings the best of both worlds together and we are excited about this opportunity to provide you with an expanded business platform. Please don’t hesitate to contact one of us to discuss your questions, concerns or share your excitement. We are here to make this transition a smooth and seamless one.

KGM Joins Advanced Measurement Systems

Advanced Measurement Systems, Inc. (AMS) has announced the addition of KGM Equipment to the AMS Distributor network. Serving MA, RI, CT and NH for over ten years, KGM specializes in body shop and automotive industrial equipment. “AMS has limited protected territories available, so we were very happy to add KGM to our network,” said Bill Mitchusson, sales manager for AMS. “Their expertise in frame and measuring equipment makes them a perfect addition!” The latest innovation from AMS is SPECTRE™, a cordless Bluetooth laser measuring system that can certify measurement accuracy. According to the company, Spectre™ is the first battery-operated laser measurement system in history, eliminating cables and providing unprecedented versatility. “Small, powerful and portable, Spectre™ can be easily used from two-post estimating through blueprinting and repairs,” a statement from the company read. For more information, visit www .ams-laser.com.

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NFL Network Shifts Gears With New Reality Series “Tackle My Ride”

NFL Network has announced the debut of Tackle My Ride, a new unscripted reality series premiering Tuesday, November 15 at 8:00 PM ET. The show features co-hosts former Pro Bowl linebacker and Super Bowl Champion LaMarr Woodley and Demented Customs founder and master car builder James Torrez, who surprise deserving football fans with ultimate fan car makeovers by their NFL hometown heroes. From Super Bowl Champion, media personality and executive producer Michael Strahan and Leftfield Pictures, Tackle My Ride calls on current NFL players including New York Giants defensive end Jason PierrePaul and Cleveland Browns cornerback Joe Haden along with their respective teams (see full list below) to help deserving, loyal fans makeover their everyday vehicle into a customized, team-inspired dream ride. Each week, viewers go inside the onfield heroes’ garages, learn fascinating, loyal football fans’ stories, and get a behind-the-scenes look at Torrez’s highly creative and renowned auto restoration shop. The announcement of Tackle My Ride was made by Woodley and Torrez in front of automotive enthusiasts

at the 2016 SEMA Show. “We’re excited to continue to create this type of lifestyle programming, which allows us to highlight

“NFL Network has given us a tremendous opportunity to bring fresh, authentic and inspiring programming beyond the game of football to fans across the country,” said Strahan. “Through the lens of custom car restoration, the series highlights individual stories of loyal fans-in-need while giving viewers inside access to some of their favorite football stars.” “Tackle My Ride is the first unscripted program for NFL Media completely focused on the important relationship between the teams NFL Network debuts new reality series “Tackle My and players, and the millions Ride,” starring Super Bowl Champion LaMarr Woodley of fans that make the NFL (right) and Demented Customs master car builder, part of their lives,” said Julie James Torrez (left) with featured Cleveland fan, Joe Haddon, Senior Vice PresiWhitthorne (center) at 2016 SEMA Show in Las Vegas dent of Marketing for NFL on Wednesday, Nov. 2, 2016. Credit: Business Wire Media. “With this show, our players and their engaging per- we’ve made a strategic investment by sonalities and bring them together expanding our lineup to bring new auwith our most passionate fans,” said diences to NFL Network and continue Michael Mandt, Executive Producer to grow the NFL fan base. The program of Original Content for NFL Net- represents crossover content that will work. “The car customization indus- appeal to a wide audience across the try has an attitude, lifestyle, and country, including millions of car enculture all its own, and this series will thusiasts.” deliver cool access and a great story Tackle My Ride airs Tuesdays at in each episode.” 8:00 PM ET on NFL Network. Below

is a broadcast schedule for the 2016 season: • November 15 – featuring the Cleveland Browns and cornerback Joe Haden

• November 15 – featuring the Seattle Seahawks and defensive end Cliff Avril

• November 22 – featuring the Minnesota Vikings and tight end Kyle Rudolph

• November 29 – featuring the New York Giants and defensive end Jason Pierre-Paul

• December 6 – featuring the New Orleans Saints and defensive tackle John Jenkins

• December 13 – featuring the Dallas Cowboys and cornerback Brandon Carr NFL Network’s Tackle My Ride is produced by Leftfield Pictures in association with SMAC Entertainment with executive producers Michael Strahan, David George, Shawn Witt, Sean Moran and Constance SchwartzMorini. For more information, visit www .NFL.com/nflnetwork.

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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 69


Axalta Announces 2016 Custom Finishes Calendar Competition Winners Axalta Coating Systems has announced the winners of its 2016 Custom Finishes Calendar Competition, who will appear in the 2017 calendar. Custom car owners and builders from across the United States and Canada vied to have their vehicles featured in the custom calendar that Axalta has produced annually since 1993.

Axalta experts looked for motorized passenger vehicles including automobiles (imported or domestic), motorcycles, aircraft or watercraft that are finished with Axalta’s custom Cromax®, Nason®, Spies Hecker®, Standox® brands, or Hot HuesTM products. Entrants must own or have painted the vehicle they entered into the competition. Entries were judged on “best use of color,” including finish quality, technical difficulty, design originality

and artistic merit. Twelve winners will appear in Axalta’s 2017 Custom Finishes Calendar. The grand prizewinner will receive $1000, a complimentary professional photo shoot of the winning vehicle, cover position on the 2017 Custom Finishes Calendar, one calendar page highlight and 35 copies of the 2017 calendar. Eleven first place winners will each receive $500 cash, a complimentary professional photo shoot of the winning vehicle, one in-calendar page position and 35 copies of the 2017 Calendar. The winners’ names and locations, descriptions of their vehicles, basecoat brand used and the months in which their vehicles will appear in the calendar are as follows: Grand Prize Winner - Cover and April: Derick Samson, Marshall, Missouri, 1952 Mercedes Benz 170S (Cromax®)

January: Scott Austin, Eau Claire, Wisconsin, 1965 Ford Falcon Futura (Hot HuesTM)

February: Michael Velek, Manuta, Ohio, 1965 Buick Riviera Gran Sport (Spies Hecker®) March: Tim Strange, Lewisburg, Ten-

GM Directs Body Shops to Scan for Pre- and Post-Repair DTCs

General Motors Company has issued a position statement for the collision repair industry directing technicians to scan damaged vehicles for diagnostic trouble codes (DTCs) both before and after repairs. According to the company, GM’s goal is to ensure that all necessary repairs are diagnosed during the estimate process, and that vehicles are returned to customers in pre-crash condition. Testing is especially critical when safety systems are impacted. “Even minor body damage or glass replacement may result in damage to one or more safety-related systems on the vehicle,” said John Eck, collision manager, GM Customer Care and Aftersales. “Any action that results in loss of battery-supplied voltage and disconnection of electrical circuits requires that the vehicle be tested post-repair to ensure proper electrical function.” Many safety and security-related components, sensors and Electronic Control Units (ECUs) require calibration and/or “learns” when replaced, Eck stresses. These systems must be repaired according to the

corresponding GM repair procedures. “Technicians who follow proper pre- and post-repair scanning procedures have an edge when it comes to customer satisfaction because dashboard lights can’t tell you everything that’s going on with a vehicle’s electronics,” Eck said. “With pre- and post-scans, techs will start with the right diagnosis and right parts out of the gate; they’ll reduce repair cycle times and they should see fewer follow-up visits. More importantly, the scans will help ensure that the vehicle and its safety systems are returned to their pre-crash conditions.” All of GM’s position statements can be downloaded at http: //www.genuinegmparts.com/forprofessionals/position-statements. For more information, visit www .gm.com.

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nessee, 1968 Chevrolet C10 Pickup Truck (Cromax®)

May: Lamar Ard, Westwego, Louisiana, 1961 Chevrolet Corvette (Standox®)

June: Jim and Pat DeFew, Benton, Kentucky, 2015 Custom Motorcycle (Hot HuesTM) July: PJ Burchett, Knoxville, Tennessee, 1950 International Harvester Metro Van (Cromax®) August: Micky Heflin, Paducah, Kentucky, 1933 Ford Roadster (Nason®)

September: Robbin Sheets, Lodoga, Indiana, 1934 Diamond T 211 Truck (Cromax®)

October: Scott McCormack, Leesburg, Florida, 1967 Pontiac Tempest (Cromax®) November: Patrick Buse, Omaha, Nebraska, 1960 Pontiac Ventura (Cromax®) December: Bruce Ricks, Sapulpa, Oklahoma, 1956 Ford Victoria (Cromax®) For more information, visit www .axaltacs.com.

The Collision Centers of NY Adds 5th Location on LI

The Collision Centers is opening an 12,000-square-foot shop in Medford, NY, the company’s fifth location on Long Island. “We want to continue to grow on Long Island, and this shop opens some new markets for us,” company founder and CEO Joe Amodei said. “We have worked to build a great infrastructure of people and processes within the business that will allow us to continue to grow in the future.” Amodei credits the company’s growth to a culture focused on three things: quality repairs, earning customer trust through outstanding service, and industry-leading cycle time. “Our team systems at all of our locations are laser-focused on making sure we consistently deliver all three,” Amodei said. “We’re excited to bring that winning combination to Medford and the surrounding communities.” The Collision Centers, a family-owned and operated business founded in 1989, also has shops in Babylon, Huntington, Patchogue and Riverhead, NY.

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www.autobodynews.com | DECEMBER 2016 AUTOBODY NEWS 71


Shop Strategies

Victoria Antonelli is a freelance writer and editor for the automotive industry. She has a journalism degree from University of Rhode Island. She can be reached at vantonelli.autobodynews@gmail.com.

How to Sell and Market Your Shop in Today’s Competitive World with Victoria Antonelli

as we all know,” said Trapp. “Sending a handwritten thank you letter or postDuring the 2016 SEMA Show, the So- card in the mail will really help you ciety of Collision Repair Specialists stand out.” (SCRS) held a variety of informative Most of the above tasks are taken seminars that covered all corners of care of by the shop’s customer service the ever-changing collision industry. representative. However, every member of your body shop’s team plays a role in keeping customers happy, which ultimately increases sales. Here are some pointers Trapp provided for estimators: ● continue to build rapport—people buy from people ● gather personal repair needs ● ask customer what they would like you to use to “re(l to r) Steve Schoolcraft, Phoenix Solutions; Steve pair for them” Trapp, Axalta; Ryan Taylor, Body Shop Booster. ● explain in common sense Credit: SCRS PowerPoint terms Steve Trapp of Axalta, Steve ● package sell Schoolcraft of Phoenix Solutions ● review packages and ramifications Group, and Ryan Taylor of Body before hitting “print” Shop Booster came together to deliver ● follow up when promised (persisa presentation on how to sell and martence can increase closing by 30-45 ket effectively in a competitive marpercent) ketplace. “You should be holding weekly Trapp started off his portion of meetings with your staff” to go over the presentation by sharing his tried marketing and selling methods, repair and true sales strategies. He really expectations, weekly goals, and any drove home the importance of “ex- questions or concerns, he added. ceptional customer service” with the Trapp also stated that body shop following guidelines: workers should be spending signifi● confirm appointments via agreed cant time on the vehicle’s appearance time and method before returning it to the customer: ● provide props while they are in ● 15 minutes—hand wash to remove waiting room: posters, lobby video, digital photo frame, brag book, detail menu, etc. ● greet customer by name at check-in ● offer refreshments ● encourage them to call at any point if they’re not satisfied ● have file built, key tag created, and be ready for them ● get rental header information filled Credit: SCRS PowerPoint in ● proactively provide status updates road grime car washes cannot via agreed time and method ● 30 minutes—hand wash and interior ● review repair with customer tidy up to make vehicles feel like new ● ask for referral, then thank them ● 60 minutes—deep clean / prepare to ● stay in touch with them up to 3 sell or trade or improve appearance or years via handwritten letter or post- to install a uniform coat of wax (90 card days later) “Customers are much more likely ● overnight—repair most ding and to open something that comes in the dents and deep clean for a lease turn mail verses something sent via email, in or improve resale by Victoria Antonelli

72 DECEMBER 2016 AUTOBODY NEWS | www.autobodynews.com

● counter display should urge customers to stop in two to three times a year, schedule appointments online

coming more and more immune to corporate marketing hype,” he said. “The shift is placing pressure on the insurance company’s marketing budgets to maintain marketing share.” As money continues to pour into marketing efforts, there is pressure to reduce operational costs, Schoolcraft added. The reason that customers rely more heavily on referrals, especially when it comes to “distress purchases” is because of a behavioral concept called “Observer Participancy,” he explained.

Steve Schoolcraft, president of Phoenix Solutions Group, started his presentation by describing a trip to the body shop as something that falls under a “distress purchase,” because it has no degree of purchase motivation. “Nobody wants to get into an accident,” he said. According to Schoolcraft, these six factors send customers to the shop: ● accident frequency ● insurance claims filed ● seasonal elements ● weather events ● changes in buying behaviors (customer pay vs. insurance) ● economic considerations (repair vs. cash out) And overall market distribution is affected by: ● direct repair relationships ● business referral sources Credit: SCRS PowerPoint ● consumer referrals ● repeat customers “People seek out similar individSchoolcraft also stressed the im- uals that have had ‘like’ experiences portance of repeat customers, and that and want to discuss them,” Schoolmost shops don’t have nearly as many craft said. “It is human nature to want as they think (according to a study to share a negative experience with done by Vision 2020 in February 2006 your group of friends; misery loves and July 2015): company.” ● industry repeat calculations are exHe then concluded his portion by tremely flawed summing up what body shops need to ● most shops with a tenure of know when trying to score referrals 10 plus years have a less than and repeat customers: 2 percent repeat rate ● memory is a powerful marketing ● 3 percent repeat rate equates tool for body shops to doubling a shop’s sales vol● an exceptional repair experience is ume every 5.2 years required “The question that needs to ● continuous outreach throughout the be asked by every shop is, to entire life cycle (5 plus years) impacts what extent do my customers growth currently depend on other peo● both technology and traditional ple and prior experience vs. marketing methods are required to tap corporate influenced marketing (such into this opportunity as claims, dealerships) when making Last but not least, Ryan Taylor, their purchase decisions?” He contincreator of the app Body Shop Booster, ued, “How can we get customers to dediscussed his 19 years of industry expend more on other people and prior perience in Canada, and how his app experience in the future?” can help enhance both the customer Schoolcraft believes that conand shop’s experience. sumer decision making is shifting. The app guides customers on “Today, the new consumer is a how to capture accurate photos of the smarter, skeptical person who is bedamage on their vehicle and send it to


an estimator without actually visiting a shop. The built-in GPS and marketing algorithms help to market & influence the customer to choose your shop.

Credit: SCRS PowerPoint

“The average customer is willing to travel three to five miles for an estimate, and 14 miles for a repair,” said Taylor. According to bodyshopbooster. com: ● 62 percent have damage right now, but feel that stopping at a shop for an estimate would be an inconvenience ● 83 percent research shops online ● 74 percent choose a body shop based on convenience Customers will take two photos of the damage, after being prompted with an example photo, in order to get an accurate depiction of the height,

width and angle. “It shows damage depth and transfer that is hard to see with a straight-on shot,” said Taylor. The application also collects the customer’s name, phone number, email address, zip code, city and state, and referral source, he explained. “You can qualify the customer better if you know where they live and how they found out about your shop,” Taylor added. Don’t have a smartphone? The email function allows users to access the application on their desktop or other device. “We don’t want any customers left behind, so we made a cloud app that works on smartphones, tablets, iPads, Kindles, desktops, and laptops,” he explained. For more information on selling and marketing in a competitive marketplace, contact the speakers: Steve Trapp: steven.r.trapp@ axaltacs.com Steve Schoolcraft: steve.school craft@phoenixsolutionsgroup.net Ryan Taylor: ryan@bodyshop booster.com

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NHTSA Confirms 11th U.S. Fatality Tied to Rupture of Takata Air Bag Inflator

The National Highway Traffic Safety Administration has confirmed that a crash fatality in Riverside County, California, is tied to a rupture of a recalled Takata air bag inflator. The victim, a 50-year-old female, died after sustaining injuries in a crash on Sept. 30. NHTSA investigators have inspected the vehicle, in cooperation with local authorities. This is the 11th confirmed U.S. fatality tied to ruptures of Takata air bag inflators. The victim was driving a 2001 Honda Civic. The vehicle was first recalled in 2008, and records show that the recall repair was never completed. The vehicle is included in a population of Honda and Acura vehicles which has been identified by NHTSA as holding “substantially higher risk.” The air bag inflators in these particular vehicles contain a manufacturing defect which greatly increases the potential for dangerous rupture when a crash causes the air bag to deploy. Ruptures are far more likely in inflators in vehicles that have spent significant periods of time in areas

of high absolute humidity—particularly Florida, Texas, other parts of the Gulf Coast, and Southern California. Testing of the inflators from these vehicles show rupture rates as high as 50 percent in a laboratory setting. The Department of Transportation continues to ask for the news media and public’s assistance to find the remaining unrepaired vehicles. Drivers of these vehicles should immediately visit SaferCar.gov to check whether their vehicle has any outstanding safety recalls. Those that do should contact their nearest dealer to schedule a no-cost immediate repair. Replacement parts for these vehicles are available immediately. The higher-risk inflators are in the following 2001-2003 Honda and Acura vehicles: 2001-2002 Honda Civic 2001-2002 Honda Accord 2002-2003 Acura 3.2TL 2002 Honda CR-V 2002 Honda Odyssey 2003 Acura 3.2CL 2003 Honda Pilot

Mopar Introduces Awareness Campaign on ‘Right to Request’ OE Collision Parts

The Mopar brand is rolling out a new multi-faceted awareness campaign designed to both inform consumers of their “Right to Request” Original Equipment (OE) collision parts and highlight the benefits of choosing Mopar products over the aftermarket for collision repairs. The initiative will include a new informational ad that details the rights of owners to ask for OE parts for collision repairs. The “Right to Request” ad will be featured on the brand’s YouTube page, as well as on its official website (www.mopar.com/collision). A Mopar collision repair guidebook showcasing OEM Mopar collision products will also be distributed for display at collision shops and FCA US LLC dealers. According to the company, additional videos and images will reinforce the Mopar brand’s commitment to helping repair vehicles the right way with OE parts. “Consumers have the freedom to choose, and that includes the freedom to insist on OE Mopar collision parts to protect their investment in their vehicles,” said Ross McGin-

nis, vice president of Parts Sales and Field Operations for Mopar. “Owners have the right to ask for OE parts created by the same engineers who designed and built their vehicles in order to protect their vehicles and the people riding in them.” “In some cases, repair shops can be pressed to install generic, lower-quality aftermarket parts instead of OE factory products,” a statement from the company read. “The case for insisting on OE parts is even more critical considering the complex technology and safety systems integrated into the manufacture of today’s modern vehicles. In areas such as corrosion resistance, material strength, appearance and even packaging, OE Mopar collision parts provide factory performance and reliability that unknown aftermarket parts often lack.” For more information, visit www .mopar.com.

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