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I-CAR Responds to Associations’ Questions on Repair Standards, Clarifies Stance on OEM Procedures Gaps I-CAR responded to questions posed by repairer associations regarding the training organization’s position on repair standards, as they relate to OEM repair procedures, and I-CAR’s ultimate decision not to take an active role in the identification of gaps in OEM repair procedures and forming a council to foster closing those gaps, something the association’s had requested of ICAR in 2011. In an April 12 letter to I-CAR, the three repairer organizations had questioned I-CAR’s reasons for not accepting this expanded role in the development of repair standards, and

questioned statements made by I-CAR that “seem to suggest a belief within ICAR that not all industry segments support using OEM repair procedures as a standard of repair.” I-CAR responded in the form of a letter addressed to representatives of the Alliance of Automotive Service Providers (AASP), the Society of Collision Repair Specialists (SCRS), and the Assured Performance Network. In the latest official response, ICAR reiterated its position that it “firmly believes that OEM collision repair procedures are the industry stanSee I-CAR Clarifies, Page 8

VOL. 31 ISSUE 5 MAY 2013

Repairer-Only Meeting Focuses on Shops’ Response to Key Industry Issues at April CIC Phoenix Meeting by John Yoswick

Insurer-mandated parts procurement systems, and I-CAR’s decision not to follow through with its plans to work with automakers to identify and close the gaps in existing collision repair procedures, dominated discussion at a repairer-only meeting held in Phoenix in April. Aaron Schulenburg, executive director of the Society of Collision Repair Specialists, led the “Repairer Roundtable” meeting, but said it was less tied to any one organization than to an over-arching goal of providing

PAINT AND REFINISH TECHNOLOGIES Second of 2 Issues

GM Wants Dealers to Stock More Service Parts, Parts Managers and Dealers Debate Costs and Discounts

pact of the Service Lane Parts program. GM estimates that the majority of dealerships will spend $6,000 to $10,000 to buy the additional inventory, but worried dealers also believe it may result in buying parts that won’t move as quickly as GM believes, wasting valuable shelf space as well as money. See GM Dealers’ Parts, Page 16

Change Service Requested

P.O. BOX 1516, CARLSBAD, CA 92018

General Motors is revamping its service parts program and giving incentives to dealerships to increase their inventory for more same-day repairs and to buy more of those parts directly from the factory, Automotive News recently reported. However dealers and their parts managers have expressed serious concerns about the inventory cost and im-

repairers a place to discuss and establish objectives without the influence of other industry segments. “I think our industry has become well-informed,” Schulenburg said. “There is a great network of information going in and out of the associations, and from the trade I-CAR Board member press. But just Dusty Womble being informed did not support board decision isn’t enough. We See Repairer Roundtable, Page 9

• Custom Painter Stories, p. 10, 28, 32, 44 • Training and News, p. 6, 18, 24

Suit Filed Against Safelite and Toyota After DoubleFatality Rollover, Safelite Says Not Repairer of Record A Houston, Texas-based personal injury attorney has filed suit against Safelite and Toyota on behalf a Montana woman who he says lost both her husband and young daughter in a rollover crash, in which the windshield allegedly separated from the vehicle. The attorney, Rob Ammons, contends Safelite had replaced the windshield on the vehicle involved, while Safelite argues its claims division processed the claim on behalf of another glass shop. “While traveling on a North Dakota highway one December afternoon, the family’s 2005 Toyota Tundra contacted an icy patch and went out of control. The pickup crossed the highway’s median and rolled over,” Rob Ammons said in a news release. “Safelite, who had installed a windshield on the Tundra, was also named as a defendant,” the document

continues. “According to the lawsuit, the windshield separated from the pickup in this crash and exacerbated the movement of the roof’s pillars. As a result, the driver and rear seat passenger were partially ejected from the pickup, despite the fact that they were wearing their seatbelts.” Ammons listed Safelite as a defendant because he contends the company installed the windshield on the pickup, according to the release. Safelite’s senior corporate counsel has another take: “Safelite typically does not comment on pending litigation. However, in this tragic case, after a preliminary investigation we determined that Safelite AutoGlass did not perform the windshield replacement,” says Brian DiMasi, Safelite’s senior corporate counsel. “Rather, Safelite Solutions, the claims management business, See Safelite and Toyota Suit, Page 18

Presorted Standard US Postage PAID San Bernardino, CA Permit #2244


This Thiis Brand Th Brand Stands Stands for for Savings Savings

Acura of Austin

Nissan of Houston

• Over $400,000 Parts Inventory • 15,000 Parts in Stock • Trained Experienced Crew • In State Next Day Shipping w/Quick Local Delivery • Great Discounts

• Over 1.3 Million Parts Inventory • 28,000 Parts • Trained Experienced Crew • Texas & Louisiana Next Day Shipping • Great Discounts

Hours: Monday - Friday 7 am - 7 pm Saturday 8 am - 5 pm • Sunday Closed

Participating in Collision Link Wholesale Parts Specialist: John Raygo » 512-401-5976 Watts 800-575-3553 Parts 512-401-5976 Fax 512-401-5988 jraygo@mcdavid.com

Hours: Monday - Friday 7 am - 6 pm Saturday 8 am - 5 pm • Sunday Closed

Visit our E-Store: Estore.mcdavidnissan.com GENUINE SERVICE & PARTS

Participating in Collision Link Parts Manager: Dick Graham Phone 800-231-9657 Fax 713-948-1949 nissanparts@mcdavid.com

Acura of Plano

Honda of Frisco

• Over $500,000 Parts Inventory • 15,000 Parts in Stock • Trained Experienced Crew • In State Next Day Shipping Participating in Collision Link w/Quick Local Delivery • Great Discounts Wholesale Parts Specialist:

• Over $600,000 Parts Inventory • 11,000 Parts in Stock • Trained Wholesale Crew: Mario, Phillip • In State Next Day Shipping Participating in Collision Link w/Quick Local Delivery • Great Discounts Parts Manager: Chris Edgar

Hours: Monday - Friday 7 am - 7 pm Saturday 8 am - 5 pm • Sunday Closed

Doug Grajczyk » 972-964-6044 972-964-6000 Fax 972-964-6070 dgrajczyk@mcdavid.com

Hours: Monday - Friday 7 am - 8 pm Saturday 7:30 am - 5:30 pm • Sunday Closed

Phone 972-731-3175 Toll Free 866-442-2711 Fax 972-731-3179 cedgar@mcdavid.com

Lincoln of Plano

Honda of Irving

• Over $400,000 Parts Inventory • 8,000 Parts in Stock • Trained Experienced Crew • In State Next Day Shipping w/Quick Local Delivery • Great Discounts

• Over $1,000,000 Parts Inventory • 17,000 Parts in Stock • Trained Wholesale Crew: Gary, Marie, Jim • In State Next Day Shipping Participating in Collision Link w/Quick Local Delivery Parts Manager: Dan Zieber • Great Discounts

Hours: Monday - Friday 7 am - 6 pm Saturday 7:30 am - 4 pm • Sunday Closed

Parts Manager: John Keith Phone 972-964-5000 Fax 972-985-3114 jkeith@mcdavid.com

2 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Hours: Monday - Friday 7 am - 9 pm Saturday 8 am - 5 pm • Sunday Closed

Phone 972-790-6008 Toll Free 800-492-4464 Fax 972-790-6066 hondaparts@mcdavid.com


REGIONAL

Austin, TX, Shop Goes Green with

Waterborne Paint . . . . . . . . . . . . . . . . . . 5

GM Wants Dealers to Stock More Service Parts, Parts Managers and Dealers

Debate Costs and Discounts . . . . . . . . . 1

CARSTAR Opens First Texas Location in Plano . 4

Hoffman Auto Body Fined $54K for

Environmental Rules . . . . . . . . . . . . . . . 4

I-CAR Declines Facilitation of OEM

DEQ Wants Tulsa Shops to Meet

Fred Haas Toyota Triple Crown Winner in TX5

OSHA Violations . . . . . . . . . . . . . . . . . 37

Repair Standards . . . . . . . . . . . . . . . . . 46

Kirby, TX, Mechanical Shop Owner Found by

I-CAR Makes Mileston $200,000 Donation to

NWLCRA Met April 2 . . . . . . . . . . . . . . . . . 5

I-CAR Responds to Associations’ Questions

Brother Stabbed to Death Outside His Shop8

Scott Drake Commemorates 50th Birthday of Ford Mustang with Special Build

Collision Repair Education Foundation . 45

on Repair Standards, Clarifies Stance on

OEM Procedures Gaps. . . . . . . . . . . . . . 1

for Charity . . . . . . . . . . . . . . . . . . . . . . 17

Kadel’s Wins Regional Award. . . . . . . . . . . 5

TX ASA Supports Franchise Equity Legislation. 4

Tech’s Go-To Cutter . . . . . . . . . . . . . . . . 6

TX Auto Body Students Compete at SkillsUSA . 8 Texas Ranks 9th for Clean Energy Jobs

Posted in 2012 . . . . . . . . . . . . . . . . . . . 4

COLUMNISTS

Malco’s TurboShears Quickly Becoming

Most & Least Expensive States for

Car Insurance . . . . . . . . . . . . . . . . . . . 38

NABC’s Operation Comfort Fundraising

Kit Available. . . . . . . . . . . . . . . . . . . . . 37

Repairer-Only Meeting Focuses on Shops’ Re-

Attanasio: Is ‘Reactionary’ Marketing

sponse to Key Industry Issues at April

Franklin: Using Signage to be Unique in

Safest Cars are Civics, Lincolns, Mazdas,

Too Little, Too Late? Maybe Not. . . . . . 14 the Digital Age . . . . . . . . . . . . . . . . . . . 26

Hey Toby!: Glass and Windshield Installs

Must Be Handled by the Book . . . . . . . 40

Insider: Shops Should Be Able to Offer

Whatever Discounts They Want . . . . . . 36

NATIONAL

Aaron Clark Named VP at Assured

Performance . . . . . . . . . . . . . . . . . . . . 15

Automaker, OEM and Recall News . . . . . . 22

Axalta Coating Systems Holds Fleet

Council Meeting. . . . . . . . . . . . . . . . . . 38

Axalta Offers Courses . . . . . . . . . . . . . . . 39

CIC Phoenix Meeting . . . . . . . . . . . . . . . 1 Volvos; Toyota Camry, Prius V Get

Front-End Downgrade . . . . . . . . . . . . . 38

SEMA Board Candidates . . . . . . . . . . . . . 45

Service King’s Bonner to Speak at PBES

Conference . . . . . . . . . . . . . . . . . . . . . 43

Suit Filed Against Safelite and Toyota After Double- Fatality Rollover, Safelite Says

Not Repairer of Record . . . . . . . . . . . . . 1

PAINT SPECIAL

Crazy Painter Mitch Kelly, Father & Son

Keep on Truckin’ in SoCal . . . . . . . . . . 32

Custom Shop Masters Pro-Spray to Make

an Artistic Statement . . . . . . . . . . . . . . 10

Big Changes Coming for ASRW, Shorter

Glasurit Introduces Comprehensive,

Chicago Pneumatic Gives $10,000 in

KBS Coatings Adds ‘Safety Blue’ Color

Schedule, Possible Partnership . . . . . . 43

Tool Grants . . . . . . . . . . . . . . . . . . . . . 42

Collision Education Makeover School

Grant Applications Due by May 31 . . . . 39

David Brunori Promoted to Division

President at Matrix . . . . . . . . . . . . . . . . 30

Foundation Says 91 Cents of Every Buck

Went to Schools . . . . . . . . . . . . . . . . . 45

2-Clears Solution . . . . . . . . . . . . . . . . . 18

to Line-Up of Non-Porous Colors for

Rust Prevention . . . . . . . . . . . . . . . . . . . 6

Renowned Painter Mickey Harris

Co-Designed the SATAgraph 4 . . . . . . . 44

Six Tips to Finding Success in

Process Analysis . . . . . . . . . . . . . . . . . 24

Third Generation Custom Painter Was

Born Into the Business. . . . . . . . . . . . . 28

buyer must also make his or her own shipping arrangements. Tesla also has service centers in Austin and Houston, but they aren’t allowed to make warranty repairs, he said. The Texas dealers association says Tesla’s proposed changes aren’t good for dealers or consumers. “The best way for any manufacturer to retail their vehicles is through great dealers,” said Karen Phillips, the association’s general counsel. “They’re the ones who know how to retail, who know how to satisfy the customers, and they’re the ones who should be selling the product.” In addition to testifying at upcoming hearings, association representatives also are speaking to individual legislators about the bills. Phillips predicts the legislation will fail to gain approval before the Texas body’s session ends in late May. “To think you should have an exception because you have one electric vehicle is arrogant,” she said, adding that other manufacturers have been working on electric vehicles “for a long time.” If the legislation passes, Tesla says it will open more stores and service centers.

Publisher & Editor: Jeremy Hayhurst General Manager: Barbara Davies Assistant Editor: Melanie Anderson Contributing Writers: Tom Franklin, John Yoswick, Janet Chaney, Toby Chess, David Brown, Rich Evans, Ed Attanasio, Chasidy Sisk Advertising Sales: Joe Momber, Sean Hartman, Jay Lukes (800) 699-8251 Sales Assistant: Louise Tedesco Art Director: Rodolfo Garcia

Indexof Advertisers

Tesla Motors Takes on Texas Franchise Laws . 3

In its latest battle with state dealer associations, electric vehicle maker Tesla Motors is trying to change existing franchise laws in Texas. Tesla is behind bills introduced earlier this month in the Texas Legislature that seek an exemption to current restrictions on factory-owned dealerships for electric vehicle makers that have never used independent franchised dealers. It is Tesla’s most direct challenge to franchise laws already on the books. The Texas Automobile Dealers Association is opposing the legislation. If it becomes law, the proposed change would free Tesla from what one company executive calls “perhaps the highest barriers in the nation to operating” Tesla’s factory-store model. Tesla’s current operating situation in Texas is “expensive, time consuming and just ridiculous,” said Diarmuid O’Connell, Tesla’s vice president of business development. The company has two gallery locations in Houston and Austin but staffers are prohibited from engaging in selling activity. They can’t give pricing information or take orders. A potential buyer in Texas must contact out-of-state Tesla representatives to complete a sale, O’Connell said. The

Southwest

Contents

Tesla Motors Takes on Texas Franchise Laws

Serving Texas, Oklahoma, Louisiana, New Mexico and adjacent metro areas, Autobody News is a monthly publication for the autobody industry. Permission to reproduce in any form the material published in Autobody News must be obtained in writing from the publisher. ©2013 Adamantine Media LLC.

Autobody News

Box 1516, Carlsbad, CA 92018; (800) 699-8251 (760) 721-0253 Fax www.autobodynews.com Email: news@autobodynews.com

Absolute Mitsubishi-Hyundai . . . . . 16 BMW Wholesale Parts Dealers . . . . 33 Car-Part Pro. . . . . . . . . . . . . . . . . . . 25 Chevyland . . . . . . . . . . . . . . . . . . . . 28 Chief Automotive. . . . . . . . . . . . . . . 17 Classic BMW . . . . . . . . . . . . . . . . . . 14 Classifieds. . . . . . . . . . . . . . . . . . . . 46 Dallas Dodge . . . . . . . . . . . . . . . . . 48 David McDavid Auto Group . . . . . . . 2 Don Carlton Auto Group . . . . . . . . . 24 Equalizer Industries . . . . . . . . . . . . 10 Ford Wholesale Parts Dealers TX, OK, LA, NM. . . . . . . . . . . . . . 31 Fowler Honda . . . . . . . . . . . . . . . . . 42 Fowler I-240 Chrysler-Jeep-Dodge. 11 Garmat USA . . . . . . . . . . . . . . . . . . 18 GM Wholesale Parts Dealers . . . . . 43 Honda-Acura Wholesale Parts Dealers. . . . . . . . . . . . . . . . . . 20-21 Houston Auto Body Association. . . 39 Huffines Hyundai Plano . . . . . . . . . 26 Hyundai Wholesale Parts Dealers . 37 KBS Coatings . . . . . . . . . . . . . . . . . . 6 Kia Motors Wholesale Parts Dealers. 35 LKQ . . . . . . . . . . . . . . . . . . . . . . . . . 47 Malco. . . . . . . . . . . . . . . . . . . . . . . . . 7

Mazda Wholesale Parts Dealers . . . 45 Mike Calvert Toyota. . . . . . . . . . . . . 30 Mitsubishi Wholesale Parts Dealers. 41 MOPAR Wholesale Parts Dealers . . 27 North Freeway Hyundai . . . . . . . . . 32 PreFab Ads . . . . . . . . . . . . . . . . . . . . 4 Ray Huffines Chevrolet . . . . . . . . . . . 8 Reliable Chevrolet. . . . . . . . . . . . . . 32 Replica Plastics. . . . . . . . . . . . . . . . 36 River Oaks Chrysler-JeepDodge-Ram. . . . . . . . . . . . . . . . . . 4 SATA Spray Equipment . . . . . . . . . 15 Scoggin-Dickey Buick . . . . . . . . . . 23 South Pointe Chrysler-Jeep-Dodge. 19 Toyota of Fort Worth . . . . . . . . . . . . 34 Toyota of Laredo . . . . . . . . . . . . . . . 29 Toyota STAR Elite Dealers . . . . . 12-13 Toyota Wholesale Parts Dealers . . . 38 Urethane Supply Company . . . . . . . 9 VIM Tools. . . . . . . . . . . . . . . . . . . . . 40 Volkswagen Wholesale Parts Dealers . . . . . . . . . . . . . . . . . . . . 43 Volvo Wholesale Parts Dealers . . . . 44 Walcom USA . . . . . . . . . . . . . . . . . . . 5 Young Chevrolet . . . . . . . . . . . . . . . 39

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 3


Texas ASA Supports Franchise Equity Legislation

The Automotive Service Association is urging its Texas members to contact their state legislators in support of Texas House Bill 71, legislation that would revise the state’s franchise tax laws. The bill, if passed, would allow independent automotive repair shops to be taxed the same rate that dealers, parts stores and tire stores are now taxed. Two ASA-Texas members testified on behalf of the ASA at a hearing on HB 71 before a Texas House committee March 18, the association said. They were Charles Parker, executive director of ASA-Texas, and Johnny Bangs, owner of Bangs & Bumps Collision Shop in Tomball, TX. “Currently, automotive service and collision repair shops owned and operated by new or used car dealerships are taxed at half the rate used to tax independent automotive repair facilities doing identical work,” the ASA said. ASA requests that Texas members rally around House Bill 71 by sending a letter to their legislators urging them to support this bill. For information on how to contact Texas legislators on HB 71, go to www.TakingTheHill.com.

Texas Ranks 9th for Clean Energy Jobs Posted in 2012

A new report puts Texas among the top states to produce clean energy jobs last year. Environmental Entrepreneurs, a nationwide network of business leaders who promote economic growth and the environment, says in a recently-released report that there were 3,467 job announcements connected to clean energy and clean transportation projects in Texas in 2012. Only eight other states had more, the report says. California was No. 1 with 26,354 job announcements. In addition to the solar, wind, biomass and other renewable energy industries, the report also counted jobs related to energy efficiency, public transportation, smart grid and electric vehicles businesses. As a region, the Southeast led the country in manufacturing-related clean energy job announcements, with more than 13,700 jobs announced last year. Solar, advanced vehicles and wind energy were the leading industries. In total, the report says, companies and communities around the United States were expected to create 110,000 clean energy jobs.

4 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

CARSTAR Opens First Texas Location in Plano

CARSTAR Auto Body Repair Experts recently opened Sheer Metal CARSTAR, its first location in Plano, TX. Opened in 1958, the shop is owned by Grant D. MacQuilkan and managed by Esequiel Trejo. The shop is located at 903 J Place. “CARSTAR helps us compete against the other collision repair chains with the market with their systems, training and vendor programs,” said MacQuilkan. He added, “Add to that our now very unique ability to offer a nationwide warranty and our market has the best possible solution: top quality and guaranteed service provided by owners who personally care that you are taken care of well.” As a member of the CARSTAR network, the shop will have access to CARSTAR’s management system, new repair technology, national warranties, and several corporately managed direct repair and purchasing programs. “We are excited to see Grant MacQuilkan and Esequiel Trejo join the CARSTAR network,” said David Byers, CEO, CARSTAR Auto Body Repair Experts.

DEQ Wants Tulsa Shops to Meet Environmental Rules

The Oklahoma state Department of Environmental Quality plans to expand its outreach at Tulsa auto body repair shops in an effort to make sure they are aware of requirements in the Autobody Rule. The DEQ recently made the announcement it will be contacting facilities in Tulsa to see if they will voluntarily meet with DEQ staff. There is no charge for participation. “Understanding environmental regulations can be challenging,” said pollution prevention program manager Dianne Wilkins. “Our goal with this outreach is to assist facilities with environmental compliance.” One of the requirements is for all spray painting to be done in a spray booth. The rule also encourages the use of spray guns and techniques to reduce over-spraying, and other methods to prevent the release of any solvent mist. DEQ began its outreach effort on the Autobody Rule last year focusing on facilities in the Oklahoma City area.

www.autobodynews.com CHECK IT OUT!


NWLCRA Met April 2

The Northwest Louisiana Collision Repair Association met April 2. Guest speaker was Dick McDaniel with CarO-Liner, discussing Squeeze Type Resistance Welding. Since squeeze-type resistance welding is now specified by a growing number of automobile manufacturers for repair welding their vehicles, the repair specialist must know how to use a resistance spot welding gun, NWLCRA said. OEM guidelines are requiring this type of welding. The meeting was hands-on, allowing members to try the Squeeze-type resistance welder by Car-O-Liner.

Kadel’s Wins Regional Award

Farmers Insurance has presented Kadel’s Auto Body with the 2012 North American Regional MSO Group of the Year award. The award recognizes Kadel’s commitment to service and excellence. “As in the past, Kadel’s continues to provide outstanding customer service and timely, quality vehicle repairs,” said Pete Hickey, national MSO claims manager for Farmers. “Congratulations to everyone at Kadel’s Auto Body for their outstanding efforts and the well-deserved recognition.”

Austin, TX, Shop Goes Green with Waterborne Paint With over 22 years of providing Austin, TX, and the surrounding areas high quality auto body repair and painting service, WHITAKERS Auto Body & Paint is continuing their commitment to be a responsible member of their community by converting to PPG’s Envirobase Waterborne Paint. “Protection of our environment is everyone’s responsibility and we are doing our part by converting from petroleum-based paint to environment-friendly waterbased paint. This will greatly reduce VOC emissions,” said Larry Whitaker, President of WHITAKERS Auto Body & Paint. “We selected PPG’s Envirobase Waterborne Paint. PPG scientists understood early on that the auto body shop industry would have to move away from petroleum-based paints and they took the steps to address the environmental issues by developing a water-based paint system that produced remarkable results,” he added. Family-owned and operated, WHITAKERS Auto Body & Paint has been serving Austin drivers since 1989 and has two locations—one in central Austin and one in Lakeway.

The humidity is coming! The humidity is coming!

Fred Haas Toyota Triple Crown Winner in Texas Standox® is pleased to congratulate Fred Haas Toyota World in Spring, TX, for being named the 2012 Toyota Certified Collision Center Triple Crown winner in the large shop category. The awards are presented to the top Toyota Certified Collision Centers in the United States to recognize the value of the automotive body repair component and the contributions made to the overall success of the dealership’s operation. Nationwide, there are over 1200 Toyota Dealers with 190 dealers realizing the power of the Toyota Certified Collision Center program and that competed for the award. The criteria used to judge the worthiness of a Collision Center include: excellence standards ranging from customer satisfaction, business

ethics, employee training, shop productivity and efficiency, facility and equipment to safety and environmental considerations. “This is the sixth time in the 12 years of the award’s existence that we have won the top prize. It is a proof to our dedication to the certification program, great team of people and an always enhancing process” said Jeff Debner, collision center manager. Fred Haas Toyota is a proud user of Standoblue® waterborne basecoat system. “We are extremely proud of the entire repair team at Fred Haas Toyota,” said Matt Robertson, DPC sales director, North America. “Winning the award demonstrates the team’s commitment to the quality of the repair and a positive customer experience.”

Thermodry Technology BENEFITS: Heat your materials at the point of atomization within your spraygun nozzle and eliminate costly spraybooth retrofits 25% to 40% reduction in drying time for waterborne and solvent-based paints Walcom USA 30 Centennial Street, Pascoag, RI 02859

Tel: 401-293-0200 Fax: 401-293-0925 www.walcom-usa.com

The complete and efficient solution to resolve problems related to new generation paint application. www.autobodynews.com | MAY 2013 AUTOBODY NEWS 5


Malco’s TurboShears Quickly Becoming Tech’s Go-To Cutter by Ed Attanasio

Don’t be fooled by their sleek, stylish appearance and be sure not to be confused by their attractive price. Malco’s TurboShears metal-cutting tools are easy on the eyes, but their high carbon steel blades are not easy on 20-gauge steel. For that reason and many others, the TurboShear by Malco is quickly becoming the body repair technicians’ go-to metal cutting tool. Four years ago, Malco entered the automotive tools market and has already made a significant impact, led by top reviews from body shops all over the country. With a selection of dent removal tools (known as the Raditap Rapid Dent Removal System); door skin tools (TurboX Tools Door Hemming and Door Skin Removal Tools); hole punches/flange air tools, the aforementioned TurboShears (with five models); pliers, riveters, scratch awls, tube benders, slicers, seamers, snips, socket-drive Torx Bits, sockets and related accessories, Malco’s line of auto body tools is impressive for the three big reasons every collision tech wants—cost, performance and

durability. And the fact that they look good while performing their respective jobs surely doesn’t hurt either. Mike Janey, Malco’s Creative Services Specialist, discussed the manufacturer’s emergence into the collision repair field. “The TurboShears really took us

Malco’s TurboShears cut easily through auto body panels and profiles, including layered metal, rocker panels and plastic bumpers

into the automotive market, because we saw a need for this tool back in 2003 and saw how it could help body techs and companies or individuals

KBS Coatings Adds ‘Safety Blue’ Color to Line-Up of Non-Porous Colors for Rust Prevention

Rust is caused by moisture coming in contact with bare metal, producing a chemical reaction known as oxidation. The effect is to significantly weaken the metal and cause blistering underneath paint or primer. KBS Coatings offers its customers the world’s top rated rust preventive coatings but now KBS Coatings has raised the bar even higher with the addition of Safety Blue to the ten color line-up of RustSeal colors, according to Ben Bonkoski, Operations Manager of KBS Coatings. People battling rust problems with their cars, farm equipment, industrial equipment, and in so many other places, now have 10 choices of color, all of which are completely non-porous. Rust is one dilemma everyone seems to understand. Corrosion protection is really only as good as the products you choose. The power to protect lies in the details of a stop rust paint. KBS Coatings’ 3-Step system of KBS Klean (an industrial strength water-based cleaner & degreaser), KBS RustBlast (a powerful rust remover and metal etch) and RustSeal (an exclusive rust preventive coat-

ing) is the newest and most effective rust prevention system available today. KBS preparation products of KBS Klean and RustBlast are specifically enhanced with a revolutionary Oxygen-Block Technology that offers unique metal corrosion protection. RustSeal is a single-component, high-solid content, moisture-curing urethane. These exceptional properties make RustSeal the ideal stop rust paint choice for chemically bonding to metal for the purpose of stopping and encapsulating existing rust and corrosion caused by the damaging effects of water penetration. RustSeal protects and seals bare metal from moisture with a permanent coating that is actually strengthened by continued exposure to moisture. This non-porous, flexible coating that now comes in Safety Blue is also incredibly tough and extremely resistant to abrasion and impact. It’s technology that’s simply unbeatable. For more information, visit www.SHOPKBS.com or call 877548-9323.

6 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

that restore vehicles. But the huge attraction is the maneuverability and versatility it offers. It’s easy to control and operate and it won’t fatigue the user’s hands, wrists and arms, because it doesn’t require a lot of force to operate. Starting at $99, while other comparable tools retailing normally around $300, the TurboShear offers a double whammy—quality and price.� Available as a drill attachment and in air models, Malco’s TurboShear metal-cutting device can perform highly accurate straight cuts and left circular or square cuts in automotive steel. The TurboShears’ wide jaw opening allows the tool to easily make cuts in auto body panels, rocker panels and plastic bumpers effortlessly. Malco Products, Inc. in Annandale, MN, was founded 1950 when a young steel supply salesman, Mark W. Keymer, decided to manufacture and market a pipe crimper he had invented for use in sheet metal ductwork used with forced air heating systems. More tools soon followed and the business that started in a garage soon became a national enterprise. Sixtythree years later, the name Malco is

still associated with quality and reliability, as well as being known for regularly introducing exciting new hand tool designs and modifications for the various industries it serves. Malco’s website (www.malco-

Malco’s 18-gauge Heavy Duty Metal-Cutting TurboShear that can make straight cuts as well as left circular or square cuts in automotive steel

products.com) is packed with useful information about its automotive tools, complete with easy-to-use intuitive videos, a useful blog (Tool Talk) and a dealer locator. In the United States, Malco’s auto body tools can also be purchased through two main online distributors, Summit Racing Equipment and Auto Body ToolMart.

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Texas Auto Body Students Compete at SkillsUSA High school auto body students from Brownsville, TX, headed to Corpus Christi in early April to compete in the state SkillsUSA competition. The auto body program at Hanna High School has two firstplace entries to go with a sparkling 2000 Malibu hood that won best of show in the Rio Grande Valley, the Brownsville Herald reported. Each entry was a group project and had to be completed on a timelimited deadline, auto body instructor Eddie Loa said. “They were in here before school, at lunch time and after school working on their projects,” Loa said of his students. “It takes a lot of time and dedication.” The Malibu hood that won best of show is painted in bright burnt orange over a glowering skull as background. It was the project piece of juniors Robert Uribe Jr., Jose Villarreal, Servando Garcia Jr. and Jesus Perales Jr. “We try to get the car to come out as good as it can look, as if it was coming out of a new car showroom,” Uribe said. All four said they have their sights set on careers in the automotive industry, but first they plan to at-

tend the Universal Technical Institute in Houston. A Camaro spoiler won first place for first-year auto body students Estefan Perez, Adolfo Reyes and Jairo Torres. “It took us four weeks. It was like a countdown. We had to work very fast,” Torres said through an interpreter. He and his teammates are hearing impaired and have known each other for years. They said they like the fact that the auto body class is a hands-on class and that Loa has the patience to work with them. Loa said the hearing-impaired students are among his highest achievers. “I would take 20 of them if I could,” he said. “They really focus on their work.” The third first-place entry is a Ford Ranger front fender painted in a checkerboard pattern by the team of Finees Ochoa, Lidia Lopez and Jonathan Barrera. Loa said graduates of the auto body program at Hanna can be found working in the body and paint shops at auto dealerships across Brownsville. Some attend UTI first, while others go to work straight out of high school.

Kirby, TX, Mechanical Shop Owner Found by Brother Stabbed to Death Outside His Shop

A business owner in Kirby, TX, was found on March 13, dead from stab wounds, behind his auto repair shop, Absolutely Affordable Repair off Ackerman Road. The victim was identified as Gary Weise, 43. According to Sgt. Michael Alonzo, Weise’s body was found by the victim’s brother behind Absolutely Affordable Repair. He had been stabbed several times and his throat was slashed. Alonzo said they were following up leads but they hadn’t identified any suspects. “We’re still looking into the case,” Alonzo said. “We’re just going to go Continued from Cover

I-CAR Clarifies

dard for complete and safe repairs” while acknowledging that, “Unfortunately, not all OEMs offer collision repair procedures in the U.S. market, nor do all OEMs offer consistent levels of collision repair information,” and that “I-CAR is committed to helping the industry close these gaps by working closely with the industry and the OEMs to research, develop, and de-

RAY HUFFINES

where the truth leads us right now and just see who basically wanted him dead.” Family members reportedly hadn’t seen or heard from Weise for a few days. Around noon on March 13, the brother went to the repair shop to look for Weise and found his body outside by the back corner of the building. Investigators said it appeared the body had been outside for some time but they hadn’t determined when the crime occurred. Weise ran the shop alone and lived less than half a mile away, Alonzo said. No arrest has been made.

liver collision repair procedures where none exist.” I-CAR also acknowledged that work in these areas must be performed “from a perspective of neutrality with an uncompromising priority on complete and safe repairs for the consumer.” In an email, I-CAR stressed that its focus is on “complete and safe repairs for the ultimate benefit of the consumer,” and said, “We believe the position and intentions stated in this letter, which complement those conveyed speak directly to this.”

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Continued from Cover

Repairer Roundtable

need to be able to strategize as an industry and have a plan. Being informed without having a plan won’t get us there. That’s part of what this meeting is, to formulate our voice.” I-CAR’s decision, announced just the week prior to the meeting, was widely criticized by those in attendance. In late 2011, three national trade associations (later endorsed by more than two dozen state and regional groups) asked I-CAR to take on the task of communicating Aaron Schulenburg with the automakers in an effort to increase the amount and availability of OEM repair procedures. As recently as late January, ICAR CEO John Van Alstyne said his organization was moving forward with a planned roll-out this summer of a 5-pronged approach to the issue, but the members of I-CAR’s board in attendance at a March meeting voted unanimously to halt the program. The request from the trade groups had indicated such an effort would support their statement that OEM repair procedures are the industry “standard” for repairs. Meeting attendee Tony Passwater, executive director of the Indiana Auto Body Association, said based on his past involvement with ICAR, he believes it was the word “standards,” more than the concept of expanding the availability of OEM procedures, that led to the decision. “That’s where they all cringe, especially on the insurance side,” Passwater said. Meeting attendee Dusty Womble, an I-CAR board member and an operating partner in Roger Beasley Collision Center in Austin, TX, said the I-CAR vote would not have been unanimous had it not taken place at the first board meeting he’d missed in four years. Meeting attendee Barry Dorn, a Virginia shop owner, said he felt it was important that people ask ICAR what led to the decision. “I implore all of you to talk to the Barry Dorn folks at I-CAR

about what happened, ask them to explain why they voted the way they did,” Dorn said. “To me this is inexcusable. In my opinion, I-CAR has been hijacked by special interests.” But meeting attendee Scott Biggs of the Assured Performance Network, which joined the national associations in their 2011 request to I-CAR, noted that it was a decision made by the ICAR board, not staff. “It should be noted that the staff did a huge amount of work in the last 18 months to address a lot of the things that we wanted them to do,” Biggs said. “Most of those things they’re going to continue to do.” What won’t continue, Biggs said, is I-CAR’s planned creation of a “council” to help facilitate and Scott Biggs filter the communication between automakers and the industry. Biggs and Schulenburg each said the conceptual solutions for the council was one aspect of I-CAR’s plan they hadn’t been “entirely comfortable with.” “I-CAR seemed like a good fit at the time. But any organization that isn’t willing to publicly and clearly state that the OEM repair procedures are the standard for repair probably isn’t a good partner for what we’re looking to accomplish here,” Schulenburg said. “So while there’s not a lot of detail I can give, what I can share is a large subset of the original requesters do intend to create an industry council to address collision repair procedural standards. The primary mission of this council will Dan Risley be to gather feedback and provide input to the OEMs to address deficiencies in the library of procedures and issues or question that arise form the industry dialog. It’s about communication.” Meeting attendee Dan Risley of the Automotive Service Association, which also was among the organizations requesting I-CAR’s involvement in 2011, said communication will be important because there “are some instances where the OEM repair procedure probably may not apply.” He noted, for instance, that Honda calls See Repairer Roundtable, Page 30

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 9


Custom Shop Masters Pro-Spray to Make an Artistic Statement right after high school but I couldn’t afford to do it full-time. In 1988, I While most teenagers were playing took a job working the night shift at a Little League and going to summer printing company producing full-color camp, John Wargo, the owner of The magazine covers and then I opened Custom Shop in Flanagan, IL, spent my shop during the day. It worked out his spare time restoring and painting very well, because I learned a lot cars. Now 43 and a highly-acclaimed about PMS colors, as well as tinting car fabricator, builder and painter, and mixing and blending them Wargo uses Pro-Spray paint on all his through my exposure to the printing creations, many of which appear at processes we used. I wasn’t planning major car shows nationwide and sell it like that, but it just worked out that for as much as $80,000. way.” Wargo switched over to ProSpray seven years ago and he’s happy he did. “Pro-Spray gives us our best bang for the buck, and that’s why we changed over in 2006. With all the primers, sealers, hardeners, reducers—it can really add up. With Pro-Spray I am getting a real value per every sprayable pint, because we use less and the coverage is exceptional.” John Wargo, the owner of The Custom Shop With six vehicles and three moin Flanagan, IL, uses Pro-Spray on most of torcycles in different stages of comhis award-winning vehicles pletion currently sitting in his 12,000 Every year, he wins an average of square-foot shop that includes a mod25 best paint awards for his show cars. est showroom, Wargo is passionate And even though he’s worked on lit- and driven to build amazing creerally hundreds of cars and motorcyations. cles during his highly successful But, he’s also passionate about career, Wargo still vividly remembers customer service as well. To get a the first vehicle he ever painted. large project ready for this year’s De“It was a 1975 Firebird and I was troit Auto Rama, Wargo worked 16 15, so I couldn’t even drive it,” Wargo hours every day for an entire month to said. “I worked on it for about six deliver a spectacular 1967 Karmann months and that’s where it all started. Ghia with a Viper V-10 motor to his I wanted to have a nice car when I was customer just in time for the show. old enough to drive, so I did all the With a crew consisting of three body work myself and then did a two- multi-talented techs, The Custom tone paint job on it. It wasn’t anything Shop builds roughly a dozen vehicles spectacular, but I thought it was pretty and 15-20 motorcycles every year, cool when I was 15.” including one show-class car done in-house annually. Wargo’s signature style has been described in many ways, but the one word most associated with his work is simply, “Wow!” His love of colors is evident in everyWargo named this creation “SSAWD”— a play on words because he thing he paints and chopped the vehicle and it’s an SS model— a 1969 Camaro Roadhe isn’t afraid to ster, with all-wheel drive and a wide body air ride use as many as it’s After completing two years of vo- required in order to fulfill his vision. cational training and learning the ba- In fact, one of his creations (a Ford sics of mechanical repair, Wargo pickup) was painted using 53 colors! turned down a college football scholTo achieve that wow factor each arship and pursued his passion for time on every car or motorcycle he customizing cars. “I got involved in it paints, Wargo uses Pro-Spray’s Solby Ed Attanasio

10 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

vent Basecoat System. And even though it’s a British product, Wargo paints American cars with it all day long and is always ecstatic with the finished product. As his #1 critic and a true artist, Wargo is always searching for that perfect paint job and ProSpray has been answering the call time and again. As a painter who covets new, exciting custom colors, Wargo was

like me who does custom paint work. I originally found the company when I discovered their line of ‘Outrageous Custom Finishes,’ and used a few of them on some cars I was painting. From there I decided to go with the Pro-Spray and it has worked out great ever since. “I also really appreciate the atomization I get with the Pro-Spray,” Wargo said. “In a perfect world, the solvent is supposed to evaporate in the air, so that it doesn’t get trapped into the paint job. That prevents us from getting that die back. With the ProSpray, it’s easy to go back and make a repair on the car Named “Project Grand Sport,” this 1968 Convertible Camaro Grand or on the paint job Sport is a custom monster that has received a ton of awards for The down the road, beCustom Shop at major shows cause it’s easy to immediately attracted by the color match up and simple to blend into, library Pro-Spray features, he ex- which many painters don’t think plained. about until two years later when “Pro-Spray’s custom line is ex- they have to go back and fix someceptional, which is ideal for someone thing.”


www.autobodynews.com | MAY 2013 AUTOBODY NEWS 11


12 MAY 2013 AUTOBODY NEWS | www.autobodynews.com


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www.autobodynews.com | MAY 2013 AUTOBODY NEWS 13


Social Media for Shops

Ed Attanasio is an automotive journalist based in San Francisco, California. He can be reached at era39@aol.com.

Is ‘Reactionary’ Marketing Too Little, Too Late? Maybe Not. with Ed Attanasio

by Ed Attanasio

A body shop owner came up to me at a California Autobody Association meeting recently and shared his tale of woe. A MultiShop Operator (MSO) had opened a location in his hometown, where Alan Suftin had to he had been doing implement some marketing business since the strategies quickly 1970s. The preswhen an MSO ence of the MSO with a similar name caused him conmoved into his cern, especially hometown and threatened the when he lost a survival of his DRP to his new 23-year-old shop neighbor and several of his top techs as well. His first instinct, he said, was to step up his marketing, social media and advertising efforts. When he then told me that he had borrowed $50,000 for market-

ing and wanted my opinion on where the money should be spent, I was a little flabbergasted. My first question for him was, “Why did you wait so long?” It surely wasn’t what he wanted to hear at the time and he certainly didn’t like what I told him next. “It might be a little too late.” I always tell people that marketing is a churn—an ongoing endeavor. You need to do several forms of marketing all the time to some degree. I ask body shops how many hours are you or your staff willing to dedicate to marketing, which includes social media, public relations, advertising and the Internet? I explain to them that marketing is not something you do when your car count drops or when you have a couple slow months in a row. The biggest mistake body shops make with marketing is having unrealistic expectations. I have heard these

statements from body shop owners more than once. “We did some cable advertising, but it didn’t work.” (It turns out he tried it for one month and when the phone wasn’t ringing off the hook, he got out of his contract.) “We didn’t get any new customers from our radio advertising.” But when I asked him how did you track the results (or lack of them) he didn’t have an answer. But, fear not. If you’re in a tight situation and want to fast track your marketing, you can still save the day if you work smart and jump in with both feet immediately. It’s not the best way to do it because the majority of any marketing won’t probably show any significant positive returns until you’ve been plugging away for six months to a year. When you embark on a marketing plan, it’s like planting a little seedling. It’s going to take some time before it will grow roots and eventually produce fruit.

Here is a scenario where a body shop owner moved quickly and did all the right things to save his 23-year-old shop from folding when an MSO came to town. Allen Sutfin, 54, the owner of Golden Valley Auto Body, was surprised when a shop with a name similar to his moved into his hometown of Yuba City, CA. Only a couple miles apart, the two shops were immediately being confused with each other. (The name of the MSO is being withheld). Suftin quickly realized he had a problem on his hands. “People started coming in here asking me When did you open the new shop?” Suftin said. “I told them it’s not my shop! Right then and there I knew I was in trouble, especially when I learned that some of my customers mistakenly brought their cars to be fixed there, thinking it was my shop.” Suftin has built a strong foundation and a large customer base in Yuba

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City, where he was born, so when he saw what was happening to his business, he didn’t get mad—he got even. “I came to the conclusion that my main advantage over this new shop was my longevity in town,” Suftin said. “We’re a locally-owned and operated business and we’ve been here since 1990. We have second-generation customers coming here. Hey, competition is always going to be present and it can get pretty intense in this industry. But in this case, I was losing cars not for my reputation, but because of a mistaken identity. We lost a few jobs right off the bat and that’s when I asked myself, what can I do?” Rather than taking the time to carefully contemplate his next move, Suftin acted definitively and started making things happen literally overnight. “I started doing larger ads in our local newspaper, the Yuba City Appeal Democrat,” he said. “We only have one newspaper here, so I wanted to be in there as often as I could. We’ve been picked as the best body shop in town for the past three years by this publication, so we starting leveraging that. In all of our ads, we began incorporating the phrase ‘lo-

cally owned and operated’ and started emphasizing our location, to avoid further confusion.” Ramping up his community outreach also became a priority, Suftin explained. “We’ve always been involved in our chamber of commerce and have hosted charity fundraisers here at the shop over the years. But now, these efforts took on a whole new importance. Charity events are a win-win, because we’re helping those in need and getting a lot of free publicity in the process, from the Appeal Democrat and the local radio stations here in Yuba City.” To complement all his other marketing efforts, Suftin devised a broadcast plan that involved both local radio and cable TV advertising. “We got on the air and made a statement,” he said. “It was our way of telling the community that we’re not retreating and things are still the same. We kept stressing we’re Golden Valley Auto Body and you know us—we’ve been here for more than two decades and there’s a good chance that you or someone you know has had their car repaired here.” By pushing his exemplary track record and the quality of his work,

coupled with an avalanche of marketing, Golden Valley Auto Body was able to stay busy, while most of the name confusion was alleviated. Suftin is looking at a profitable 2013 and his role in the business community is stronger than ever. What advice can he offer to other body shops all over the country whose business is threatened for one reason or another? “Fight it, any way you can,” Suftin said. “Marketing was the key for us, because it was our way of telling our story and clarifying who we are. Now the message is out there, and the advertising we’re doing today is simply supporting that. Any company is going to run into competition and adversity, but by using your resources and not panicking, you can survive and keep your good name intact.”

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Aaron Clark Named VP at Assured Performance

Aaron Clark has been named Assured Performance Co-Op Network’s vice president of national certification and network development and will be based at corporate headquarters in Irvine, CA. “We are thrilled to have Aaron joining our executive team to work closely with our staff and member shops driving the Certification program. He has the perfect background to help expand the impact and value of body shop Certification for all involved,” said Scott Biggs, CEO of Assured Performance. Clark has worked in the automotive and collision repair industry for more than 25 years as a body shop owner. Clark previously operated five body shop operations in the Indianapolis area, which he sold to ABRA Auto Body & Glass. Clark founded the Indiana Auto Body Association (IABA), served as chairman of the Society of Collision Repair Specialists (SCRS) for the past two years, and served on Assurance Performance’s board of directors for four years. “This new position fully leverages my knowledge as a former shop owner, and interests in the well-being of the collision industry,” said Clark.

w

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 15


Continued from Cover

GM Dealers’ Parts

GM rolled out the program April 1 as an incentive designed to improve service times and make customers happy. The program is voluntary, but dealers risk losing the discounts they get from wholesale distributors, who could curtail or eliminate their discounts because so much of their business is being shifted to GM. The automaker’s 4,400 dealerships can earn bonus money if they stock the parts GM recommends and if they buy those parts from the automaker rather than from AC Delco wholesale distributors. Parts Managers’ forums such as that at DealersEdge.com, are debating the impact of the program compliance on other programs such as Delco wholesalers and on GM’s Retail Inventory Management (RIM). Several parts managers at smaller dealerships were focused on the 10% Customer Special Order (CSO) surcharge which they felt would impact their body shop parts orders. The surcharge applies if RIM compliance targets are not met. Body shop business

has been negatively impacted by GM’s 35% parts restocking fee which has hurt both dealers and body shops. However, the biggest immediate impact is likely on AC Delco’s Wholesale distributors, who are concerned they could lose 30% of their volume from GM dealers. If so, it means Factory Motor Parts stands to lose about $25M per year as a result of this program. “We are going to drop our prices and go after your wholesale customer. GM has left us no choice,” said a rep quoted in the DealersEdge.com forum. Some parts managers are becoming very concerned that “using experience, intelligence and common sense to create a system that works to manage obsolesence, return on investment, maximizing gross profit, phasing in the right parts and days of supply,” are becoming devalued. Worried dealers elsewhere say GM’s incentive payments won’t be enough to offset the higher cost of buying more parts from GM and fewer from wholesalers, which typically sell at a 10–20% discount from the factory’s price. Some dealers also have doubts that it will improve same-day service rates because the new system will re-

duce their flexibility to search for needed parts ‘on the fly’ from local distributors or other dealerships because doing so would hurt their chances to earn bonus cash. Steve Hill, vice president of customer care and aftersales for GM North America, acknowledges some trepidation among dealers, but he says many who have studied it see the advantages for their bottom lines and for retaining service customers. Hill says the combination of offering in-and-out service and more original-equipment parts will help differentiate GM dealerships from independent mechanical shops. Similar to GM’s facility-renovation program, GM wants uniformity in parts and service. Some dealerships have high same-day service rates, but many don’t, says Tim Turvey, executive director of customer care and aftersales. “We wanted to have more of a ‘McDonald’s approach’ to make sure we have a certain core group of parts available to the consumer to fix their vehicle right then,” Turvey says. Under the new system, GM has added dozens or hundreds of parts to the list of items that dealerships are expected to keep on the shelf for sameday repairs. The list varies by store,

based on past ordering. Items range from radiators and shocks to spark plugs and weatherstripping. GM says it has overhauled its parts-distribution warehouses to get supplies to dealers faster and on the same day they’re ordered. If the order can’t be filled that day, GM will pay for overnight delivery. A number of dealers consulted believe they’ll break even because their end-of-the-month bonus payments will outweigh the higher inventory and purchase costs. Others think they’ll lose money. To earn a bonus, dealers must purchase at least 70% of the dollar volume of service-lane parts from GM. And they must use at least 70% GM or AC Delco parts on repairs to GM vehicles. Hitting those thresholds pays a bonus equal to 0.25% of the dealership’s total parts purchases. For example, a store that orders $100,000 in GM parts during a month would get $250. Dealerships that crack 90% on both purchases and repair-order sales can max out at a 4.25% bonus, or $4,250 a month on $100,000 worth of parts. Most dealerships that hit the 4.25% level should come out ahead, See GM Dealers’ Parts, Page 26

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Scott Drake Commemorates 50th Birthday of Ford Mustang with Special Build for Charity

Scott Drake recently teamed up with the Mustang Club of America and Mustangs of East Texas on a new project build to commemorate the 50th Birthday of the Ford Mustang. Scott Drake donated an unrestored 1964 ½ Ford Mustang Convertible and $10,000 in parts for the complete restoration and tribute to America’s beloved car. Members of Mustangs of East Texas, a Mustang Club of America Regional Group, are once again donating their time and talents to this historical project. In February, Mustangs of East Texas club members completely disassembled the 1964 ½ Mustang Convertible in one day. The commemorative Mustang has since been chemically stripped at Metal Rehab in FT Worth, TX, and the body work continues by Eddie Siler and Jerry Christopherson at Siler Auto Body in Tyler, TX. In the meantime, various components

of the Mustang are being restored by several club members. The fully restored 1964 ½ Mustang will be on display at the 2013 SEMA Show and will tour Mustang Club of Americas national and regional events in 2013 and 2014. It will play a big part in one of the Mustang Club of Americas Mustang 50th Birthday Celebration events in April 2014 before it is auctioned off at a Barrett Jackson

event. Proceeds will be awarded to the National Down Syndrome Society, a charity chosen by Scott and Suzanne Drake.

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Glasurit Introduces Comprehensive, 2-Clears Solution Redefining an entire category in an industry is a rare thing, but the next generation of clears has certainly arrived with the new Glasurit® MultiPurpose Gloss and Rapid Repair Clears. Together, they form a streamlined clearcoat system you can use to perform any size repair while increasing quality, productivity and customer satisfaction.

Multi-Purpose Gloss Clear 923460 for non-regulated areas and low VOC 923-220 Multi-Purpose Gloss Clear have been formulated by Glasurit chemists to improve on their highly regarded predecessors. According to BASF Market Segment Manager Tony Dyach, they reflect the latest advances in coatings technology. “These new clears overcome the typical trade-off between appearance, performance and ease of application,” said Dyach. “They are better in every way that matters to our customers, and will delight their customers with superior gloss and durability.” The Multi-Purpose Gloss Clears join the equally ground-breaking nobake Rapid Repair Clears to give you a comprehensive clearcoat system that covers everything from small panel and tight-space applications to large areas and overalls. Just when you thought the most stunning finish had been achieved, Glasurit has once again raised the bar with these next-generation clears, delivContinued from Cover

Safelite and Toyota Suit

processed the plaintiff ’s vehicle glass claim on behalf of another glass shop who performed the replacement,” he adds. “We are hopeful that we will be voluntarily dismissed from the case.” When asked about how “The Safelite Advantage” warranty comes into play, Melina Metzger, the company’s public relations manager says,

ering the ultimate European wet look.

New gold standard for premium clears Since being introduced by Glasurit in 2011, innovative Rapid Repair Clear 923-140 for non-regulated areas and low VOC 923-240 Rapid Repair Clear have redefined small panel repair performance with no fuss, no-bake convenience. After months of extensive, in-market testing, the Multi-Purpose Gloss Clears have also proven themselves. Together, they offer a new gold standard for shop managers, paint technicians and owners: • Glasurit Multi-Purpose Gloss and Rapid Repair Clears meet or exceed all OEM standards, and are fully approved for your warranty work over 90-Line waterborne or 55-Line solventborne basecoats. • Spraying is effortless with the same great flow and distinctness of image; while cure, ease of application, and polishing have been significantly enhanced. • The “Multi-Purpose” moniker is well deserved as the new formulations are designed for large areas and overalls, while also flexible enough to handle smaller areas or blend panels.

• The resulting finish is truly spectacular, providing unparalleled depth and gloss that will separate your work from the rest. • The new Multi-Purpose Clears are the perfect complement to the no-bake Rapid Repair Clears, which are the “Safelite’s warranty is for Safelite AutoGlass. Safelite Solutions doesn’t warranty other shops’ work.” Ammons and his law firm have successfully sued Ford, GM, Continental Tire and Cooper Tire in rollover cases in the past year.

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18 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

ideal choice for small panel repairs, door jams and other tight-space applications. • The no-bake Rapid Repair Clears allow you to buff and polish in just 30 minutes at 68°F, while also giving you the option to bake at 120°F for 15 minutes, if added speed is needed. Put to the test The Glasurit MultiPurpose Gloss

and Rapid Repair Clears have been put to the test by your peers and the results have exceeded BASF’s high expectations. Here are some of the comments we heard from our customers: (Regarding Multi-Purpose Gloss Clear) “Our customers love the high gloss, and our painters love how easy it is to apply and to buff. We were up

and running in no time since the new clears work seamlessly within our existing Glasurit system.” “Glasurit Rapid Repair works great. It’s the perfect choice for small individual parts like fenders and moldings.”

A clear revolution As customers become more demanding, BASF and its premium Glasurit® brand continue to build on over 120 years of meaningful innovation. The new MultiPurpose Gloss and Rapid Repair Clears are the latest example of the company’s focus on continuous improvement of its products through the latest science and technology. These next-generation clearcoats offer the superior performance and appearance expected by the most demanding collision repair centers, along with custom builders and elite restoration specialists. BASF encourages shops to consider these revolutionary clears as an easy-to-implement competitive advantage that will enhance quality, productivity and customer satisfaction. For more information, contact a BASF representative at 1-800-758-2273 or visit www.basfrefinish.com/glasurit.


www.autobodynews.com | MAY 2013 AUTOBODY NEWS 19


20 MAY 2013 AUTOBODY NEWS | www.autobodynews.com


Subscribers:

The Honda and Acura Dealers Listed Here are HO N DA T EX AS

TE XAS

TEX AS

L OU IS I AN A

Bankston Honda

Honda Cars of McKinney

Wholesale Parts Direct

Lewis v il l e

M c Ki n ne y

A us t i n

A l ex a n d r i a

800-344-8611 972-219-0021

800-786-9579 972-569-4222

800-234-4441 512-458-2910

318-448-8255 318-445-6677

Dept. Hours: M-F 7-7; Sat 8-5 www.bankstonhonda.com

Dept. Hours: M-F 7-7; Sat 7-5 Gene.chenault@hendrickauto.com

Dept. Hours: M-F 8-6 sales@wholesalepartsdirect.com

Dept. Hours: M-F 7:30-5:30 hondaparts@walkerautomotive.com

Benson Honda

Honda of Burleson

San A nt on io

Bu rl e s o n

800-727-8705 210-340-0831

888-682-3965 817-782-8735

Dept. Hours: M-F 8-5; Sat 8-12 hondaparts@bensonhonda.com

Dept. Hours: M-F 7-7; Sat 8-5 dcurran@hondaofburleson.com

Cleo Bay Honda

Honda of Frisco

K il le e n

F ri s co

877-253-6229 254-699-2478

866-442-2711 972-731-3176

Dept. Hours: M-F 7:30-6; Sat 8-5 parts@cleobay.com

Dept. Hours: M-F 7-7; Sat 7:30-5:30 cedgar@mcdavid.com

Fenton Honda of Longview

Honda of San Marcos

Lo n gv ie w

Sa n M a rco s

800-228-1910 903-753-5921

866-392-1313 512-392-1313

Dept. Hours: M-F 7:30-6; Sat 8-4 victor.ortega@fentonmotors.com

Dept. Hours: M-F 7:30-6; Sat 9-5 csmith@hondasanmarcos.com

Gillman Honda

Russell & Smith Honda

Walker Honda

N EW M EXI CO

OKLAHOM A

Don Carlton Honda

Garcia Honda

Tu l s a

A l b u q u e rq u e

800-722-2379 918-622-9670

800-677-6632 505-260-5002

Dept. Hours: M-Sat 7-6 hondaparts@doncarlton.com

Dept. Hours: M-F 7:30-6; Sat 8:30-5 Jscott@garciacars.com

Fowler Honda

Santan Honda

N o r ma n

C h a n d l e r, A Z

888-715-3197 405-573-5719

800-765-1353 480-285-2804

Dept. Hours: M-F 7-9; Sat 8-4 parts@fowlerhonda.com

Dept. Hours: M-F 7-5:30; Sat 7-5 wholesaleparts@santanhonda.com

Joe Marina Honda Tu l s a

800-722-0520 918-491-0110 Dept. Hours: M-F 7:30-6; Sat 8-4 parts@joemarinahonda.com

Hou st on

H o us t o n

800-999-8309 713-776-4834

800-833-0180 713-663-4266

Superior Honda

Dept. Hours: M-F 8-6; Sat 8-5 gduckworth@gillmanauto.com

Dept. Hours: M-F 8-6; Sat 7-4 rnarvaez@russellsmith.com

800-943-4227 504-368-5687

LOU IS IA NA

H a r v ey

Dept. Hours: M-F 7-5:30 parts@superiorhonda.net AC U RA T EX AS

TE XAS

OKLAHOM A

L OU IS I AN A

Don Carlton Acura of Tulsa

Walker Acura

Tu l s a

800-359-8555 504-465-8555

Autonation Acura

Gillman Acura

Leag ue C it y

H o us t o n

800-749-6227 713-371-4700

800-288-9180 281-209-4214

Dept. Hours: M-F 7-6; Sat 7-5 hoehns@autonation.com

Dept. Hours: M-F 7-6 jcastellow@gillmanauto.com

David McDavid Acura

Mac Churchill Acura

A u stin

F o rt Wo rt h

800-575-3553 512-401-5976

888-824-9634 817-806-0571

Acura of Baton Rouge

Dept. Hours: M-F 7-7; Sat 8-5 jraygo@mcdavid.com

Dept. Hours: M-F 6-7; Sat 8-5 jguin@macchurchill.com

866-733-2861 225-756-6166

David McDavid Acura

Sterling McCall Acura

Dept. Hours: M-F 7:30-6; Sat 8-5 dlavigne@acurabr.com

Pl a no

H o us t o n

972-964-6044

713-596-2337 713-596-2338

Dept. Hours: M-F 7-7; Sat 8-5 dgrajczyk@mcdavid.com

888-550-7278 918-664-2300 Dept. Hours: M-Sat 7-6 acuraparts@doncarlton.com

M e t a ir ie

Dept. Hours: M-F 7:30-6; Sat 8-2 parts@walkeracura.com

LOU IS IA NA

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Dept. Hours: M-F 7:30-7; Sat 7:30-4 rkahl@sterlingmccallacura.com www.autobodynews.com | MAY 2013 AUTOBODY NEWS 21


AUTOMAKER, AU A UTO OM MA M AK AK ER OEM OEM AUTOMAKER KE R,, OEM, M,, AND AND RECALL RE R E C AL CA ALL LL EC Autobody News

Volvo Recall for ID Labels

Volvo recalled only seven model-year 2013 S60 sedans and XC60 crossovers due to identification labels with an incorrect manufacture year, according to the National Highway Traffic Safety Administration. Affected vehicles were manufactured on Jan. 7. An incorrect date of manufacture on the certification label means the vehicles are noncompliant with regulation requirements, and owners may not be able to determine whether their vehicles are affected by future recalls. Volvo quarantined the affected vehicles and will install correct labels before sale.

Toyota Recalls 209,000 FJs for Seatbelt Flaws

Toyota Motor Corp. is recalling 209,000 certain FJ Cruiser sport-utility vehicles from the 2007 through 2013 model years due to a problem with the driver and front passenger seat belts. The retractors for the vehicles’ front driver and passenger seat belts are mounted in rear-door panels, where cracks can form if the rear doors are forcefully closed repeatedly over a long period. If this happens, the seat belt retractor could detach, which would increase the risk of injury in a crash. The car maker said it is developing a remedy for the problem and will begin the recall as soon as it decides on the necessary repairs.

2012 Subaru Outback, Legacy Recall for Wipers

Subaru is recalling 16 2012 versions of the Outback and Legacy due to a problem with the windshield wiper motor, according to the National Highway Traffic Safety Administration. It’s an expansion of an earlier recall that affected 2010-11 versions of the cars. The affected vehicles were manufactured from April 6 through May 12, 2011 and use a wiper motor cover that may overheat. This could lead to a fire.

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Honda Wins Best Brand Image Award

Honda Motor Co. has the best brand image of any major auto maker, according to a study released by Kelley Blue Book. The study takes results from 12,000 people who were shopping for a new car and using its Web page to do research. The 2013 Brand Image Awards say Honda was the most trusted brand and considered the best value of all car brands in the survey. Honda’s U.S. sales rose 24% in 2012 and have risen a modest 4.4% in the first two months of the year. Its redesigned Accord sedan is selling well and the company is investing heavily in plants in the U.S. and Mexico to meet anticipated demand.

Japanese OEMs Recall 3.4 Million Vehicles for Airbags

Japanese automakers, including Toyota, Nissan and Honda, are recalling about 3.4 million vehicles worldwide due to defective airbags supplied by Takata Corp. Toyota is recalling about 1.73 million vehicles produced between November 2000 and March 2004. Honda is recalling about 1.14 million vehicles, while Nissan said it may call back 480,000 vehicles. Mazda said it recalled 45,463 units. This recall underscores the risk of huge global supply chain problems as automakers increasingly rely on a handful of suppliers for common or similar parts to cut costs. Some airbags at the front passenger seat may not inflate correctly because of a problem with the propellant used in the airbag inflator, Toyota spokesman Ryo Sakai said. Takata has also supplied the faulty airbags to non-Japanese carmakers, said Toyohiro Hishikawa, spokesman for the components maker, declining to identify them. Tokyo-based Takata supplies airbags and seatbelts to major automakers including Ford Motor Co. and Daimler, as well as the Japanese brands. No injuries or deaths have been reported as a result of the faulty airbags, Toyota said.

22 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

Chrysler Issued 6 Separate Recalls for 215,000 Vehicles

According to the automaker, the recalls stem from a variety of different problems involving the tunnel shield, parking brake, fuel-tank transfer tube, warning light, rear brake calipers and engine cover. The recall includes 78,500 older-model 4x2 SUVs for a heat shield that can loosen and contact the driveshaft, causing wear and possible breakage over time. Officials explained the action follows fewer than 40 complaints of broken driveshafts on the 2007 and 2008 Dodge Nitro, Jeep Liberty and the Liberty’s sister model sold outside NAFTA. Chrysler will recall approximately 9,300 trucks, more than half of which are in currently in dealer inventory, to inspect their parking brakes and, if necessary, reset them according to specification. A routine internal audit of 2013 Ram 1500 pickups discovered a small number of vehicles whose parking brakes did not comply with mandated performance standards. Chrysler also will recall approximately 30,000 model-year 2012 SUVs to improve fuel flow when the vehicles are subject to certain driving conditions. Affected are Jeep Compass and Patriot models assembled between Oct. 18, 2011 and May 7, 2012. Chrysler will recall approximately 139,000 sedans to prevent improper warning-light illumination for model-year 2011 and 2012 Chrysler 300s, Dodge Chargers and Dodge Challengers assembled between April 11, 2011 and Dec. 14, 2011. Chrysler will recall 52 compacts to correct an issue that may compromise parking brake function. Affected are model-year 2013 Dodge Dart models built over 24hour period in November with brake calipers that do not meet specification. Chrysler will recall approximately 7,000 model-year 2013 heavyduty pickups — almost all of which are still in dealer inventory — to replace their engine covers. Affected are Ram 2500 and 3500 pickups.

www.autobodynews.com

May 2013

2013 Dodge Challenger Recall for Wiring Issue

Chrysler is telling owners of certain V-6-equipped Dodge Challengers to stop driving their cars until a wiring issue can be fixed. The automaker is voluntarily recalling approximately 2,500 of the 2013 vehicle models to address possible short circuiting. “This condition could cause a wire harness to overheat and possibly lead to fire. Chrysler Group is aware of seven such incidents. None caused injury,” the automaker said. The automaker also advises owners not to park affected vehicles in or near any structure. According to Chrysler, a total of 4,459 vehicles are affected, but 1,900 are at dealerships. The Challengers that are part of the recall were built during an eight-week period ending Jan. 24, 2013.

Hyundai, Kia Recalls 1.7 Million Vehicles for Switch

Hyundai Motor Co. and Kia Motors Corp. are recalling about 1.7 million vehicles in the United States to replace a faulty switch that can prevent brake lights from illuminating and trigger other problems. When a driver presses the brake, the switch is supposed to turn on the brake lights and turn off the cruise control. A defective stop lamp switch could cause the brake lights not to illuminate, the cruise control not to deactivate or the push-button start to work erratically, Hyundai and Kia said. As many as 1,059,824 Hyundai models could be affected. The recall covers the 2007 to 2009 Accent and Tucson; the 2007 to 2010 Elantra; the 2007 to 2011 Santa Fe; the 2008 to 2009 Veracruz; the 2010 to 2011 Genesis Coupe; and the 2011 Sonata. The Kia vehicles with potentially faulty switches are the 2007 to 2010 Rondo and Sportage; the 2007 to 2011 Sorento; the 2007 Sedona; the 2010 to 2011 Soul; and the 2011 Optima. As many as 623,658 of those models could be affected.


Ford Focus Outsells Corolla

182,800 Honda, Acura Vehicles Recalled

Ford said it sold more than one million copies of its Focus for the first time last year. More than 1.02 million compact Focus cars were sold worldwide in 2012, outpacing Toyota’s Corolla, of which close to 873,000 were sold, according to data compiled by Polk. China accounts for one-quarter of all sales, and the Focus was the best-selling passenger car in China in 2012 for the first time ever. Ford’s F-Series pickup truck, which has been the top-ranked U.S. pickup for close to four decades, rounded out the top three with 785,630 sales. The Fiesta, with more than 723,000 sold, came in sixth on the list, making it the world’s best-selling subcompact car. Honda’s Civic and CR-V rounded out the top 10 with 651,000 and 625,000, respectively.

Honda is voluntarily recalling 182,800 vehicles due to an electronic stability system malfunction, according to a statement from the automaker. Affected vehicles are 101,000 Honda Pilot crossovers, 60,000 Acura MDX SUVs and 21,000 Acura RL sedans, all from model-year 2005; 800 model-year 2006 Acura MDX SUVs are also affected. According to Honda, if an electrical capacitor on the system’s control unit was damaged during the manufacturing process, the system could malfunction and apply a small amount of brake force for a fraction of a second outside the driver’s control. If the driver applies the brakes during a system malfunction, a crash could result.

Mitsubishi is issuing two recalls for its 2013 Outlander Sport compact crossover, according to the National Highway Traffic Safety Administration. The first is to address a fuel pump problem that affects 3,724 all-wheeldrive-equipped Outlander Sports manufactured from June 11- Dec. 11, 2012. These vehicles may be missing a fuel sending unit harness, which could re-

sult in a false fuel tank level reading. The second recall affects 4,539 Outlander Sports with faulty brake stop lamps manufactured June 11- Sept. 11, 2012. NHTSA reports that the brake lights may illuminate intermittently and the shift lever could also be moved out of park without pushing the brake pedal. This condition could cause a crash.

Mitsubishi Issues 2 Recalls for Outlander Sport Crossover

Ford Recalls 3,500 Cars for Possible Fuel Tank Leaks

Ford Motor Co. is recalling about 3,500 Taurus and Lincoln MKS sedans and Explorer SUVs. The Dearborn automaker said it is recalling 2,537 of its 2012 Ford Taurus sedans, 968 of its 2012 Lincoln MKS sedans and 30 of its 2013 Ford Explorer SUVs because their fuel tanks may leak at the seam in the event of a severe accident. About 3,000 of the vehicles were sold in the U.S. Others were sold in Canada, Mexico, Europe and other markets. The vehicles are all built at Ford’s Chicago Assembly Plant.

2013 Buick LaCross, Cadillac SRX Recalled

General Motors recalled 26,582 of the 2013 Buick LaCrosse sedans and Cadillac SRX crossovers due to a transmission problem, according to the National Highway Traffic Safety Administration. Affected are LaCrosses manufactured April 25, 2012-March 6, 2013, and SRXs built May 29, 2012- Feb. 18, 2013. A software problem could cause the transmission to inadvertently shift to Sport mode.

2012 Subaru Outback, Legacy Recall for Moonroof

Subaru is recalling just 14 2012 Outback wagons and Legacy sedans due to a problem with the moonroof glass that could cause it to detach, according to the National Highway Traffic Safety Administration. Affected vehicles were manufactured between April 6 and May 12, 2011. An inadequate amount and position of adhesive between the glass and retainer of the moonroof could cause the glass to loosen and detach while driving, creating a potential road hazard and increasing the risk of a crash, according to NHTSA.

2013 Buick Encore Recalled

General Motors is recalling 144 of the 2013 Buick Encore compact crossovers because of a steering wheel malfunction, according to the National Highway Traffic Safety Administration. The affected vehicles were manufactured Dec. 9 to Dec. 28, 2012, and are equipped with a heated steering wheel. NHTSA reports that in these vehicles, the steering-wheel fastener may not have been installed properly, causing the steering wheel to become loose and separate from the steering column.

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Six Tips to Finding Success in Process Analysis by Susan Guyer Finishmaster Marketing Manager

Audit is a scary word—tax audits, financial audits, and process audits often conjure images of mounds of paperwork. There are different approaches to running an audit, many of which are cumbersome, completed one time and forgotten, or too complicated from the first step. Simplifying the process and moving away from a process audit to a Process Analysis will help you with continuous improvement. FinishMaster has built a system to help shop owners improve processes by getting the entire team involved, applying small changes, and monitoring success over time. Jeff Smith, FinishMaster District Sales Manager in West Central Florida, discusses shop audits he has seen in the past. “I have seen audits that are 30 pages long with 100+ boxes to check off. People are ready to be done before they start. Our experience shows that less is better and it is more about observing and asking questions than checking boxes.”

facilities for ways to improve on an individual basis and they help implement the changes. Being able to constantly see ways to improve allows us to adapt to an ever-changing industry.” Even if a process is documented, review it using the Process Analysis plan, there might be additional opportunity for improvement. Keep it simple. Smith said he starts with one area that needs improvement, such as color match. Having a “road map of questions” in advance and asking more that come to mind while walking through the process allows you to uncover opportunities for improvement. Smith continued, “It is important to take pictures while you are conducting the process analysis. This Chris Shrewsbury, Ferman Acura and Chevrolet with is not only a great reminder Jeff Smith, FinishMaster of each step, but it is also an Director for Ferman Acura and important visual aid when compiling Chevrolet in Tampa, FL, talks about the analytics. Here are some of the his experience with audits. “Instead basic questions specific to color match of one size fits all, FinishMaster’s asked during a Process Analysis. Process Analysis really looks at our • When is color matching done?

Smith said they have built a process focused around six key points that lead to an effective and successful Process Analysis. Take off the blinders. Look at the shop from a fresh perspective and do not assume that anything is perfect. FinishMaster helps remove the blinders by tailoring the process analysis to what each shops needs. Chris Shrewsbury, Collision

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• Is it done in the spray booth? • Do you use all color documentation including variant chips? • When do you do spray outs? Keeping it simple and walking through one process from start to finish, rather than tackling an entire list, enables the group to more easily identify points of opportunity for change. Gain more input from Management and Technicians. Focusing on the questions and answers gathered during the Process Analysis is the best opportunity to gain insight about current process and ideas for change. If you ask the right questions, in most cases, both the management and the technicians will give you more than enough opportunities for improvement. Building the Process Analysis through documented conversation leads to solutions. To set up new processes and implement change, there has to be buy-in from all participants. Match changes/Standard Operating Procedures (SOPs) to material movement. Think back to the color match issue reviewed during the

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step outside the defined SOPs, you have a very high success rate on both profitability and productivity,” said Smith. Monitor for success. Smith reinforced, “Making major changes is why we see other audits fail. Focusing on small changes has the most impact, and monitoring those changes is the only way to be successful.” There are two simple steps once you have identified an opportunity and set new SOPs. Step 1 is to build a followup check list. Basically, this is a small analysis custom built to monitor compliance on all the agreed changes and Chris Shrewsbury, Ferman Acura and Chevrolet with new SOPs with key performJose Bezares, FinishMaster Account Manager ance indicators (KPIs). Most gested improvement is to complete the of the time audits are performed, the initial spray out when jambing parts. results go in the back of the desk When implementing a small change, drawer and implementation is rare. this is the perfect opportunity to set up With a follow-up check list perSOPs. formed at preset intervals, the same “During the SOP setup, we use issues will not come up six months or the data collected to match all materi- a year later. A check list has to be cusals, storage, and distribution to the tom built with each Process Analysis technicians so there is complete com- conducted at the shop. pliance. When you can match proce“Setting up procedures that match dures to materials with no options to only materials in our facility has inProcess Analysis. Once the current process is understood through questions and photo documentation, digging through the data is the next step. Identify areas that the smallest changes will have the greatest impact. For example, with color match a sug-

creased both profitability and produc- lision in Brandon, FL, discusses his tivity. With FinishMaster’s unique experience with FinishMaster’s KPI tracking methods we monitor our Process Analysis. “Most companies progress to ensure the procedures are claim to have a lot of tools to help followed and the changes are posi- you, but you rarely see them used. To tive,” said Shrewsbury of Ferman my surprise, FinishMaster came in Acura and Chevrolet. Step 2 is to monitor performance. Again, everyone has KPIs and spreadsheets with more numbers than most can digest. Keep it simple. Have only pertinent KPIs and build a custom tracking calculator that can monitor the effectiveness of the changes implemented. This takes some creativity and some Larry Lampinen, Nu Finish Collision with Jeff Smith help from FinishMaster, but when you sit down to review KPIs it day one doing a Process Analysis and will include very specific measures of has not stopped bringing me ideas for implemented change that show prof- improvement. The data the Process itability and productivity results. Analysis provides ties material usage Understand that the process to an individual technician in correlanever ends. The continuous improvetion to their hours produced. This ment model is a key component of gives us a very precise way to see making the Process Analysis success- profitability by technician so we can ful. By removing blinders, all areas in identify opportunities for improvethe shop can be reviewed over time ment right down to a technician. Their and check lists can be updated if betimplementation of best practices has ter process ideas are identified. Larry been a benefit to my overall performLampinen, Owner of Nu Finish Colance.”

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 25


On Creative Marketing

Tom Franklin has been a sales and marketing consultant for fifty years. He has written numerous books and provides marketing solutions and services for many businesses. He can be reached at (323) 871-6862 or at tbfranklin@aol.com. See Tom’s columns at www.autobodynews.com under Columnists > Franklin

Using Signage to be Unique in the Digital Age with Thomas Franklin

Are signs still relevant in this digital age of websites, Facebook, Twitter, YouTube and more? The U.S. Census Bureau says 18% of households relocate every year. It’s well known that many people choose a place of business by the attractiveness of its appearance and signs. People who move into the vicinity of a collision repair facility are likely to only know of the shop if they see a sign and like it. The Small Business Agency reports that businesses that add, improve or enlarge signage enjoy an average revenue increase of about 5%. Signs in this digital age should also have a broader focus. In addition to the usual location and services message, today’s sign should also drive viewers to the shop’s website, Facebook page, and other on-line locations like Twitter, Pinterest and YouTube. This is especially true of signs not on the shop’s physical property. Shop vehicles with printed information, or a magnetic sign, should definitely emphasize on-line connections in larger type. The same is true if the shop invests in bus bench ads, bus ads, taxicab ads or billboards. All of the signs and ads should have the same look and feel with a prominent logo and any other images used. Some shops like to use a photo of the shop but this space could be much better used. Signs with an emotional appeal always do better. Charities use photos of handicapped children or handicapped older people to reach viewers

emotionally. Sympathy may work for them but fear is a much better target emotion for body shop sign messages. One survey found 9% of vehicle drivers text or talk on a cell phone while driving. A dramatic photo of an inverted crashed vehicle could capture attention with a message like, “This could be you. Don’t text and drive or you might be paying us a visit,” or “Don’t read this sign if we’re interrupting your text message. We’ll see you at the shop.” One key to an effective sign is uniqueness. Check out your competition’s signs to see what you shouldn’t do. You don’t want to be sending a “me too” message. It’s pointless to emphasize quality. Everyone expects that. Emphasizing cost for self-pay prospects is fine, but is unlikely to motivate those who expect insurance to pay. One approach that isn’t often used is the collision prevention emphasis. It takes a tip from dentists who emphasize tooth care but know they’ll be fixing the teeth anyway. A shop with an adequate facility to hold a small weekly or monthly class could provide information on collision aversion and prevention. Insurance agents would be glad to speak to young drivers or students just for the exposure to new potential customers. The sign invitation message would be truly unique. The size and location of a sign generally determines how many people see and read it. Today’s huge, digital moving signs are astonishing but

Continued from Page 16

us to change our discount program,” Mauro told Automotive News. A large Midwest Chevy dealer says he figures the new system will cost his store more than $100,000. He has traditionally bought a large amount of inventory from local wholesalers. The dealer also says he’s not willing to let a repair drag into the next day as he waits on an overnight delivery from GM. His parts manager will continue to buy those last-minute parts through distributors, which will count against his purchase loyalty. Hill says that even if a parts manager can run down that out-of-stock part on the same day, it’s not as good as having the part already on hand.

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says Steve Hurley, dealer principal at Stingray Chevrolet in Plant City, FL, and co-chairman of the Chevrolet National Dealer Council. Hurley’s store should come out $40,000 to $50,000 ahead under the new system, he says. Rowerdink Inc. is a Grand Rapids, MI, wholesale distributor to GM dealerships in Michigan. In the Detroit area alone, the company expects to lose roughly half of the $10 million revenue it makes from more than 50 GM stores, says Chris Mauro, Rowerdink GM dealer account manager. “It could force

26 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

also very expensive. Ten years ago I priced out a Las Vegas style moving neon sign for a shop. The cost was over $500,000. It’s probably much less today but still prohibitive for any regular sized shop. But this type of sign is worth checking out. In a location by heavy street or highway traffic this kind of sign would capture continual viewers. A while back one group of shops in the same general area pooled their resources and invested in large signage. They called themselves “Gold Class Collision Shops” and listed all locations on the signs. I was surprised by the cooperation of shop owners who were actually competing for business in that area. There is one final concern about the message on signs and related media. Any shop with a website would like to have their site appear on Google’s or Yahoo’s first page when someone searches for a collision repair

facility in their area. The search engine that weighs and evaluates the site determines in what order their site appears. My web-savvy sources tell me content on a site is very important and the keywords used in that content may determine the fate of the site when it is evaluated. If a shop has done its homework, the best keywords that people look for are known and used frequently in the site’s content. The problem is that all of the other shops doing a professional site will be using most of the same key words. Here is where a shop seeking uniqueness in signs and ads can multiply the benefit by incorporating key words and images that most other shops wouldn’t use. By approaching the content for a sign using the same basic keyword and image idea used to attract search engine recognition, it is also likely to attract a sign’s viewer and drive that viewer to look for the shop’s website.

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Third Generation Custom Painter Was Born Into the Business by Melanie Anderson

Darryl Hollenbeck, 45, of Vintage Color Studio in Concord, CA, is a third generation custom painter and car restorer. His grandfather owned one of the first body shops in Oakland back in the late ‘30s and early ‘40s

Custom painter Darryl Hollenbeck pictured here in the rearview mirror

and later sold his shop to Hollenbeck’s uncle. Darryl’s father worked in the shop as well, with Darryl joining the family business at age 21. With 25 years experience, Hollenbeck has owned Vintage Color Studio restoring hot rods and custom cars

for painting John Mumford’s 27 T Roadster, built by Roy Brizio Street Rods, which won “America’s Most Beautiful Roadster” at the recent 2013 Grand National Roadster Show in Pomona, CA. He’s won that award twice. The first time he won the award was in 2005 for painting Paul Hansen’s Moal Built 1932 Roadster called ‘Seduced.’ Over the course of his career, Hollenbeck has custom painted well over 100 cars, many of which have graced the covers of hot rod and custom car magazines. Several of those magazine covers are featured on his website at www.vintagecolorstudio.com. He owns three hot rods himself—a 1950 Mercury from his late father, a 1957 Chevy Wagon and a 1932 Roadster that he’s still working on. Some of Hollenbeck’s favorite projects include restoring historical cars that were originally customized back in the ‘30s and ‘40s. For example, Hollenbeck restored a 1949 Mercury that belonged to Sam Barris (George Barris’ brother). Hollenbeck said this car was the first Mercury to be chopped and customized and it was a new car when Sam Barris did it in 1949. Hollenbeck also restored the 1936 Ford Jack Calori Coupe, which was the November 1949 Hot Rod

Pickup and cost $15,000 to build. Peters and Gejeian built the undercarriage. It won the prestigious “America’s Most Beautiful Roadster” award at the Oak-

paint and body work on the car with Art Himsl doing the graphics. Another favorite project Hollenbeck worked on was Vic Edelbrock’s

This 1932 Roadster was owned by Vic Edelbrock Sr

land Roadster Show two years in a row in 1958 and 1959. The Ala Kart is known for being the first show rod that turned into a model car kit. The Ala Kart was restored by Roy Brizio Street Rods in 2011 and Hollenbeck did the

father’s 1932 Roadster that was restored by Roy Brizio Street Rods in 2004. Otis Victor Edelbrock, who died in 1962, was an American automotive aftermarket performance parts engineer, racer and is considered one

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Hollenbeck painted this 1949 Chevy truck for Eric Clapton

for the past 10 years. Most of the vintage cars he works on date back to the ‘30s, ‘40s and ‘50s, with the ‘newest’ car he’s ever worked on being a 1966 Shelby Mustang. “I love cars. I was born into it,” said Hollenbeck. “I love the challenge of taking something old and rusty and turning it into something beautiful and award-winning.” Hollenbeck has won several awards, including the award he won

Magazine Cover Car, and was Best in Class Winner at Pebble Beach in 2005. Another famous historical car that Hollenbeck has worked on is the Ala Kart, originally customized by George Barris and owned by Richard Peters. The car survived a fire that destroyed Barris’ shop in 1957. The car, named from a menu at the time George Barris, Richard Peters and friend Blackie Gejeian met at a local coffee shop to discuss the car, is based on a 1929 Ford

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of the founders of the hot rod movement. The 1932 Roadster was the personal car of Edelbrock Sr. and was also as a test vehicle back in the ‘40s at the El Mirage Dry Lakes in southern California. Hollenbeck said the average project takes about three months, from start to finish, with the paint work itself taking about 10 days. Some of Hollenbeck’s famous customers include English rock guitarist Jeff Beck, singer Eric Clapton, and James Hetfield of Metallica. The recent change from solvents to waterborne paint isn’t something Hollenbeck is thrilled about. Like

Hollenbeck restored this 1932 Roadster

many painters, he appreciates routine and using the new water-based products has changed up the way he’s used to doing things.

1936 Ford coupe

“Now we gotta try to make water base work for what we do, and it’s geared more toward the collision in-

The famous Ala Kart originally customized by George Barris won “America’s Most Beautiful Roadster” in 1958 and 1959

dustry,” he said. “It does have its advantages in what we do, but you get used to doing something a certain way, then all the sudden the EPA changes everything on you.” He says waterborne is easier to use, but takes longer to dry between coats. For example, he said it used to take him eight hours to paint a Roadster with solvent and now that same size car takes about 12 hours to paint using waterbase. He also acknowledges that the

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water-based paint colors are more vibrant, but adds that a custom line of water-base products for custom work doesn’t exist yet. Hollenbeck has been using PPG for nearly 30 years, since he was “in high school and just starting to mess around with paint,” and says the PPG brand is very userfriendly. “There isn’t a custom line of water base,” he said. “For instance, Candy Apple Red isn’t available in water base See Third Generation, Page 30

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Continued from Page 9

Repairer Roundtable

for replacement of sun visors after airbag deployment. “And you can’t even use the same screws. You’re supposed to have brand new screws, otherwise you’ve just deviated from the standard procedures from Honda,” Risley said. Similarly, he said, Toyota calls for the complete replacement of some seats after airbag deployment. “And if you meet with Toyota and you ask them, ‘Why can’t I just replace a seat back,’ which was the procedure at one time, their response is a little bit different than you might think,” Risley said. “Most people assume it’s a safety issue. In this particular case, the reason they want you to replace the full seat is the impact on

customer service. The material on the seat back wouldn’t match the seat bottom and customers were dissatisfied.” Schulenburg acknowledged that the goal is not to give “automakers carte blanche” in terms of procedures but to have two-way communication with them and to have mechanisms in place to ensure it is a collaborative industry effort. “I think the key take-away is that the industry can be assured that there will be solutions for you,” he said. “Where we go is predicated only on the needs of the repairers who are using these procedures.” The discussion of insurer-mandated parts procurement system also focused on potential ways to address what one Arizona shop owner termed “the death knell of the industry.” Several attendees discussed existing or proposed state legislation that

could limit such programs. A bill introduced earlier this year in Maryland, for example, would prohibit an insurer from requiring a shop to use a specific vendor or process for the procurement of parts or materials necessary for repair of a vehicle. A number of attendees also discussed the importance of shops educating their local parts vendors. Although several attendees said that based on their conversations with State Farm they felt it was now inevitable that the insurer will move ahead with PartsTrader, Schulenburg said he’s not so sure. “I think ‘resistance is futile’ would be a position I would want to take, too, if I wanted to get people who were resisting to stop resisting,” Schulenburg said. “‘We’re moving forward with it regardless…’ is a great approach to encourage people to stop questioning it. I

David Brunori Promoted to Division President at Matrix

Matrix System recently promoted David Brunori to division president of Quest Automotive Products (QAP). Brunori has 30 years of experience in the collision repair and restoration market and has been with Matrix System Automotive Finishes for 20 years. Continued from Page 29

Third Generation

so you have to figure out how to make it and that takes more time.” According to Cindy Schauer, Segment Communications Manager with

Brunori currently serves on the Board of Trustees for the Collision Repair Education Foundation, the Oakland Schools Education Foundation, and as an adviser for the Oakland Schools’ Technical Campus–Southwest. He holds a bachelor’s degree in

has made some products that work well with their current waterborne brands, Envirobase High Performance and Aquabase Plus, that make it easier to use in a custom finishing situation. Darryl Hollenbeck’s Vintage Color Studio, 2330 Bates Ave, Suite B-1

chemistry and a graduate degree in business management. “Being named division president is an honor and a major accomplishment in my professional career,” said Brunori. “I have always tried to follow very simple guidelines: have a vision,

just don’t know that that’s true. I would caution anyone hearing those messaging points to take it with a grain of salt.” Schulenburg ended the meeting by saying he looks forward to eventually having hundred of repairers in the room for future meetings. “I see the discussion in the industry moving to more proactive strategy versus just a reiteration of war stories and gripes and complaints,” he said. “That’s really healthy for our industry to make that transition.”

John Yoswick, a freelance writer based in Portland, Oregon, who has been writing about the automotive industry since 1988, is also the editor of the weekly CRASH Network (for a free 4-week trial subscription, visit www.CrashNetwork.com). He can be contacted by email at: jyoswick@SpiritOne.com.

lead people and stay focused. I am looking forward to see what the future has in store.”

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Crazy Painter Mitch Kelly, Father & Son Keep on Truckin’ in SoCal by Melanie Anderson

Crazy Painters Mitch Kelly, 53, his father Tom Kelly, 73, and son Thomas Kelly, 22, might be a little crazy with the schedule they keep. Based out of Bellflower, CA, the three-generation trio don’t have much free time between painting custom hot rods, Harleys, semi tractor trailers, race haulers, motor homes and, re-

cently, even a plane. Owners of Kelly & Son The Crazy Painters, Mitch and his dad Tom still have yet to add “& Grandson” to the sign, but the younger generation is holding his own with his computergenerated design and logo work. You might say painting is in their blood. Mitch’s great great grandfather was striping horse-drawn wagons on the Ford line before motors were even

Mitch Kelly’s 1957 Bel Air Chevy, called “Blue Heaven” has won several awards

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invented. Tom Kelly’s grandfather did pinstriping back in the ‘40s, and Tom, who started in the business at age 13, is well-known for working with Von Dutch as well as Ed ‘Big Daddy’ Roth. Mitch also started in the business at age 13, painting wheels for his dad. Mitch says his dad and grandfather named the shop “Crazy Painters” because of the airbrush work they did back in the ‘50s involved a lot of monsters, flames and ‘crazy’ graphics and lettering.

‘Best Paint’ award in their division from the Grand National Roadster Show in Pomona, CA, and in March, the car was selected as a Vintage Air Custom Rod of the Year Finalist at the Goodguys 4th Spring Nationals in Scottsdale, AZ. Upcoming shows include the Long Beach Grand Prix and Cruising

Blue Heaven At SEMA 2012, Mitch unveiled his 1957 Bel Air Chevy called ‘Blue Heaven’ and since then the car has won several awards. In NoA slice of heaven vember, it was selected as Goodguys Builder’s Choice Top 10 at for the Cure in Orange County. The the Goodguys 2nd Fall Del Mar Na- car will also be featured in an upcoming issue of Hot Rod Magazine. tionals in Del Mar, CA. In December Despite the car’s popularity and it won ‘Best in Show’ at the 15th Anaward-winning looks, Mitch says it’s nual John Force Holiday Car Show in time for the car to go and he is looking Yorba Linda amongst approximately 3,000 cars in the show. In January, for a buyer. Mitch is eager to start his Blue Heaven came home with the next street rod project and has a ‘61

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Impala and ‘57 Chevy Bel Air convertible awaiting his attention.

“Rock My RV” Mitch, Tom and Thomas Kelly also have been busy taping episodes of a new TV show called “Rock My RV” which will begin airing on the Travel Channel in May. Legendary rocker Bret Michaels, a long-time RV devotee, will host the all-new “Rock My RV” series. According to their website, Michaels leads a team of skilled, custom RV designers and fabricators to transform ordinary RVs into “outrageous, badass, hooked-up mobile mansions on the road.” The Kelly’s have recently painted two motor homes for the show, a GMC for a gourmet sausage entrepreneur and a Fleetwood for a Midwest family who travels the California coast. The GMC, Mitch said, looked like it had been in a hurricane with broken fiberglass and rusted screws, nuts and bolts. Kelly and crew repaired the fiberglass, replaced all hinges, sanded, base coated with his all-time favorite red—PPG’s Hot Red—and then added a black and gold pearl belly stripe while son

Thomas created an awesome 3D logo for the owner’s business. “This was a three-Kelly effort,” said Mitch. Thomas did the design and logo work, Mitch did the mask off, and base painting and stencil graphics, and Tom Kelly, with his phenomenal airbrushing talents, added depth and shine with candies and pearls and created a 3D affect. Mitch painted the 30-foot Fleetwood motor home belonging to the Midwest family black with gold stripes and red candy with graphics in a three-

layer design in red and gold with drop shadowing done in stages. Three sets of graphics lay on top of each other. Tom finished it off with a custom 3D mural painted in the back of the motor home to commemorate the wild and scenic California coastline that the traveling family loves to visit.

Kawasaki Motocross Race Trailer Another recent project the Kelly men have worked on includes a Kawasaki Volvo tractor with a race trailer. Painting extravagant tractor-trailer

rigs is a Kelly specialty. Clients include professional motocross and supercross teams and manufacturers. These jobs are great calling cards for the Kellys as the trucks travel across the country on nationwide tours with riders giving TV interviews and doing commercials in front of the Kelly custom-painted trucks. What’s different about this new project is that Thomas is solely responsible for creating all the design work. Proud Papa Mitch says his son presented his design ideas to the corporate Kawasaki race team decision makers who loved his work and agreed to the concept within five minutes. The semi is painted black with white and lime green and a heavy metallic blue, with a green and blue pearl for sparkle. Mitch says you can’t see the glitter until the sunlight hits it just right and then the paint job “winks at you.” Mitch is able to paint semis in a huge 63’x19’x19’ paint booth, but he didn’t start in a fancy, monster-size paint booth. He got his first semi-truck custom paint job back in 1992 from the Association of Volleyball Professionals (AVP). They wanted an image See Mitch Kelly, Page 34

Kawasaki team trailer painted by Mitch Kelly

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Continued from Page 33

Mitch Kelly

plane? Mitch’s friend Dana Pontious lives on an airport in the Mojave Desert and owns a 1955 Cessna 172, the second oldest Cessna 172 still flying today. Dana has owned the plane for a few years and she’s been flying it bare

of a 30-foot volleyball player diving for the ball on the side of the truck. Mitch said yes before he even knew they could do it. Mitch recalls they set up a projector in the driveway and parked the truck on the street. They projected the image they wanted on side of the truck to sketch it out. Out of hundreds of custom paint jobs completed over four decades, this job turned Brian Deegan’s truck out to be his all-time favorite. Today, custom paint jobs on a aluminum. The plane needed a paint semi run about $50,000. It takes about job. Who better than her good friend a week of prepping and another four Mitch? The father of Dana’s fiance, days to paint a semi, Mitch said. Adam, happens to be a mechanic and rated with FAA to work on planes, so they tore the plane apart and they Truck for Brian Deegan Mitch completed another recent trachauled it in a trailer in 104 pieces to tor-trailer project for Brian Deegan Mitch’s Bellflower shop. who races off-road trucks. Thomas Mitch met Dana years ago as a created the designs, incorporating all fellow dirt bike rider. “Dana is the the sponsors’ logos and Mitch painted kind of girl who hooks up a trailer to the rig using his favorite PPG Hot Red, Titanium Silver and created a bright yellow to match the “Rock Star” yellow. Mitch completed the black, red, silver and yellow look with red and gold micro sequence flakes. Deegan of Temecula, CA, is a former freestyle motocross racer who founded Metal Mulisha, a freestyle 1955 Cessna 172 before paint job motocross FMX team, and is a Rally Car Gold Medalist and winner the motor home by herself, hauls it out of ten X-Games medals. to the desert, gets out her bike and rides with the boys at the same speed we did,” Mitch said. And a Plane Motorcycles, custom vehicles, motor Mitch recently spent a long weekhomes, semi trucks. So, why not a end prepping, sealing and painting the

Cessna. He used PPG’s base colors, a Inc. The dollies can be bolted to disk titanium silver and white, to create a brakes, tires aren’t necessary, and it allight gray with slight pearl metallic lows a tech to work beneath the car sheen. Of course, he added his fa- and works well for low-sitting cars vorite Hot Red and then they covered that can be put right on the dolly. the plane in black and silver graphics. Mitch said his son went a bit crazy on the graphics and after three long days of adding color and graphics all over the body, tail and wings, Mitch was completely worn out. Adam put the plane back together and Dana made immediate plans to fly to Florida to pick up her sister to go to an air show and have some fun girl Mitch Kelly and son Thomas Kelly time. Dana’s plans included showing the plane and flying in a “They are invaluable for pushing showcase. a dead car around the shop,” said “I have waited a very long time to Mitch. “Currently, we have a 1982 get this paint job,” Dana said. “As I sit low-rider Cadillac getting customized back and look at it now, it was well and it wouldn’t push anywhere, so we worth the wait. It is better than I could have it on one of Doug’s dollies. We have ever imagined. I can’t believe can move it wherever we want to this is my airplane!” work on it. If you can’t move it, you can’t work on it. They are vital to getting the job done.” Can’t Move Without It One of the products that Mitch finds For more information about Mitch invaluable in his shop is his mobile and Tom Kelly Crazy Painters, go to: car dolly built by DJS Fabrications www.kellyandsoncrazypainters.com.

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1955 Cessna 172 (after paint job) won “Grand Champion” in a recent air show 34 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

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Inside Insurance

The Insider is a corporate-level executive with a Top 10 auto insurer in the U.S.. Got a comment or question you’d like to see him address in a future column? Email him at Auto.Insurance.Insider@gmail.com

Shops Should Be Able to Offer Whatever Discounts They Want with The Insurance Insider

There is enough controversy in the industry today to write three or four different stories on the hot topics. I will not contribute to the proliferation of propaganda and conspiracy theories by discussing parts or insurance company direct repair programs. I have another controversy for shops to rally around.

didn’t take direct action to address it. It was easy to cost-shift 40 years ago because OEM sheet metal parts were very expensive. Parts were three times the price they are today. They were also three times the size and weight. OEM parts were expensive because there wasn’t any real competition. (The aftermarket parts industry

Due to my executive position and the company I am employed by, I have not been able to share my views publicly or within the confines of my corporation. Don’t feel bad for me. That’s why I write these articles. I can share my thoughts and experience without placing my job in jeopardy. I can only imagine what would happen if I decided to challenge “The Institution” and talk about what is widely considered heresy amongst insurance executives. Several decades ago, it was common practice for shops to help customers with their “out-of-pocket expense.” Shops would attract and assist their customers by paying a tow bill or a portion of their rental car expense. Some shops went further and decided to cover the customer’s deductible. How was this possible? It was because there weren’t a lot of laws and regulations strictly prohibiting the behavior of cost-shifting. Insurance companies knew about it, although we

was still only in its infancy.) If you had to replace a fender, you ordered a genuine OEM part from the dealership. Because parts were expensive, shops could write for a new part and repair the old one. This allowed shops to make a lot of money on labor, save the customer money and still do a safe repair. Life was much easier for body shops back then. Direct repair programs didn’t exist, which facilitated the body shop industry accepting the widespread adoption of cost-shifting. Now, because of legislation, costshifting is considered fraudulent. What about deductibles? There is legislation in many states that prohibits a shop from “saving” or “reimbursing” the customer’s deductible. Here is where I am going to stray from the herd: I believe shops should be able to advertise and implement deductible saving programs. Shops should be able to decide whether or not they want to offer incentives to their consumers as a means of gaining

36 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

business. I think we refer to that as competition in the marketplace. I do not believe I would find a colleague here in the insurance industry to support my ideology. The problem is trust. I suppose this cunning old wily insurance veteran still believes that shops have some integrity. But every piece of legislation ever proposed or enacted was put in place because generally my industry doesn’t trust shops to do the right thing. Nobody will publicly make that statement, but it is fact. Insurers believe that it is impossible for a shop to offer a significantly discounted deductible without cost-shifting. I agree to some extent because the profit margins in the shops are certainly not what they were in the 70s or 80s. But if a shop decided they wanted to reduce their profit margin to gain a customer, why should it be illegal? Isn’t that the true definition of a direct repair program? I am not sure how

providing a discounted deductible is any different. After all, shops agree to provide a parts discount or reduced labor rate in exchange for being on a direct repair program in order to gain business. I am not advocating for “costshifting” or committing fraud. I am not supporting shops writing all OEM parts so they can repair them or replace them with aftermarket parts. I am suggesting that shops should be able to offer whatever discount they want to customers, up to and including reduced deductibles. Considering today’s economy, customers may be more apt to have their vehicle repaired rather than cashing out. If it was up to me, I would trust you to do the right thing. You should also know that I do not employ enough adjusters to reinspect every vehicle we insure, thus rendering my opinion moot. But I trust you.


Hoffman Auto Body Fined $54K for OSHA Violations

An body shop in East Hartford, CT, is facing federal fines totaling $54,300 for repeated workplace safety violations, according to a statement from the U.S. Department of Labor’s Occupational Safety and Health Administration. The Hoffman Auto Group includes three dealerships and two auto body shops. The violations are specific to the company’s auto body repair facility at its East Hartford location. The shop was cited for unsafe storage of chemicals and flammable materials. The auto body shop was cited after an inspection that began on Dec. 6 to “verify correction of hazards cited during a 2011 inspection,” according to the statement. The inspection revealed that hazards identified during the 2011 inspection were still present a year later, including storage of flammable equipment and materials near paint spraying booths and electric panels. The stored materials “limited access to extinguish potential fires, presented fire and shock hazards and impeded cleaning around the booths, which allows potentially combustible materials to accumulate,” according to the statement.

Two citations, carrying $40,000 in proposed fines, were issued due to the repeat violations. Three other “serious violations” resulted in $14,300 in proposed fines, according to the statement. The statement went on to say that serious violations occur when “there is substantial probability that death or serious physical harm could result from a hazard about which the employer knew or should have known.” Those violations stemmed from improper storage, disposal and cleanup of combustible materials, as well as unlabeled containers of hazardous chemicals and an improperly located electrical outlet. OSHA said Hoffman had 15 business days from receipt of the citations to comply or contest the findings. The company is not contesting the citations. “The Hoffman family considers the safety of our employees a top priority and all issues identified by OSHA regulators in December of 2012 at the East Hartford body shop were rectified immediately and completely,” the company said in a statement. “Additionally, we will make whatever changes are appropriate to continue to ensure a safe workplace for our employees.”

NABC’s Operation Comfort Fundraising Kit Available The National Auto Body Council recently announced that an Operation Comfort Fundraising Kit—complete with camera-ready artwork for posters, flyers, donation cards and envelopes—is now available on its website to make it easier for collision industry related companies to participate in the NABC’s $1.5 million Operation Comfort Capital Campaign. The NABC is spearheading industry-wide efforts to raise funds to purchase, renovate and equip a 30,000-sq-ft. training facility in San Antonio, TX, for Operation Comfort’s AutoMotivation program. Wounded soldiers in the AutoMotivation program benefit from occupational and rehabilitative therapies as they work on automotive projects. NABC-led efforts take the program to the next level by providing opportunities for disabled soldiers to learn new job skills and acquire certified I-CAR curriculum-based training for new career paths in the automotive industry. “Our industry also benefits in the long-run because the outcome will be an increased pool of skilled, trained technicians,” said Chuck Sulkala, NABC Executive Director. Suggested fundraisers that com-

panies could implement include: • Donating a specified dollar amount for each repair or product sold. • Matching each dollar donated by customers and the local community, and • Offering a special promotion with proceeds to benefit Operation Comfort. Creative development of the Operation Comfort Fundraising Kit was donated by Enterprise Rent-A-Car, which is also sponsoring a grand prize trip to Walt Disney World® Resort for the local shop that raises the most funds. “We wanted to offer a fun incentive and challenge to encourage as many companies as possible to join in our fundraising efforts for Operation Comfort,” said Mary Mahoney, Vice President for Enterprise. The Operation Comfort Fundraising Kit can be accessed via the NABC website at www.autobodycouncil.org. The Enterprise-sponsored contest runs to June 30. The awarding of the grand prize will be based on funds received by July 4, 2013. The winner will be announced at the NABC Board meeting July 23 in Boston. For more information about the Operation Comfort Fundraising Kit, contact Mary.F.Mahoney@ehi.com.

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www.autobodynews.com | MAY 2013 AUTOBODY NEWS 37


Most & Least Expensive States for Car Insurance

Louisiana has the highest average car insurance rates in the nation, followed by Michigan and Georgia, according to Insure.com’s annual state-by-state comparison of insurance premiums. Maine enjoys the least expensive car insurance rates, followed by Iowa. Georgia rose from the No. 10 position in 2012 to this year’s third-place spot.

2013 state rankings of car insurance rates Avg. annual premium* 1 Louisiana $ 2,699 2 Michigan $ 2,520 3 Georgia $ 2,155 4 Oklahoma $ 2,074 5 Washington, D.C. $ 2,006 6 Montana $ 1,914 7 California $ 1,819 8 West Virginia $ 1,816 9 Rhode Island $ 1,735 10 Kentucky $ 1,725 11 Connecticut $ 1,723 12 New Jersey $ 1,697 13 Alabama $ 1,667 14 Missouri $ 1,638 15 Massachusetts $ 1,625 16 Pennsylvania $ 1,604 17 Delaware $ 1,586 18 Hawaii $ 1,583 19 Texas $ 1,545 20 Arkansas $ 1,545 21 Maryland $ 1,528

National average 22 North Dakota 23 Wyoming 24 Alaska 25 Utah 26 Kansas 27 Minnesota 28 New Mexico 29 Tennessee 30 South Dakota 31 Oregon 32 Nebraska 33 New York 34 Florida 35 Mississippi 36 Nevada 37 Virginia 38 Illinois 39 South Carolina 40 Colorado 41 Wisconsin 42 Arizona 43 Washington 44 Indiana 45 Vermont 46 Idaho 47 New Hampshire 48 Ohio 49 North Carolina 50 Iowa 51 Maine

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

1,510 1,501 1,496 1,455 1,438 1,435 1,432 1,431 1,408 1,397 1,387 1,384 1,369 1,364 1,345 1,341 1,322 1,322 1,288 1,271 1,228 1,227 1,226 1,183 1,176 1,133 1,112 1,106 1,085 1,028 934

Source: Insure.com.

Safest Cars are Civics, Lincolns, Mazdas, Volvos; Toyota Camry, Prius V Get Front-End Downgrade Two versions of Honda’s Civic are among five vehicles added to Insurance Institute for Highway Safety’s list of top safety picks for performing well on a new crash test simulating a severe front-end collision. The two- and four-door Civics, Honda’s second-best selling car in the U.S., earned the IIHS’ “Top Safety Pick Plus” award for performance both in previous tests and a new evaluation of a crash in which a vehicle’s front corner collides with a car, tree or pole. Volvo Cars’s Volvo XC60, Ford’s Lincoln MKZ and Mazda’s 2014 Mazda 6 also got the top picksplus designation. Thirteen other models were named in December. “Improvements to the Civic and Accord allow us to put large-volume vehicles into the marketplace and improve the safety of the overall fleet,” Chuck Thomas, chief engineer of automotive safety for Honda in the U.S., said. The insurance group, based in Arlington, VA, has said it created the new test in part to improve vehicle safety. Honda made engineering changes to the 2013 Civic in part to meet the test requirements and asked

the group to test the car, Thomas said. The institute this week said it will release results of the small-overlap front crash test for small sport-utility vehicles this year. In December, it released results of the test for mid-size cars with Toyota’s Camry, formerly the best-selling mid-size car in the U.S., and the Prius V hybrid, earning the lowest ratings in the new front-end collision test. Camry was recently suplanted by Ford’s Focus in this sales category. The insurance-industry funded group has said it introduced the test last year because that type of accident accounts for almost a fourth of frontal crashes that seriously injure or kill people in front seats. Honda used higher-strength steel formed at high temperatures to strengthen the Civic body and designed the cars so the engine compartment absorbs more energy in a front crash, Thomas said. He declined to comment on the cost of the changes. The Civic was redesigned for the 2012 model year. It overtook Toyota’s Corolla last year as the best-selling compact sedan in the U.S., according to researcher Autodata Corp.

Axalta Coating Systems Holds Fleet Council Meeting

Axalta Coating Systems (formerly DuPont Performance Coatings) held its 9th Fleet Business Council meeting in Paterson, NJ, on April 5-6 to provide fleet business owners and managers with the leadership skills to improve shop efficiency, enhance profitability and grow their business. The Fleet Business Council is the first forum of its kind in the U.S. Established in 2009 with a group of 10 fleet customers from across the U.S., the Council brings together specialists in heavy-duty truck, RV, bus and commercial equipment repair and refinishing. The goal of the Council is to promote an environment where owners and managers can interact with other professionals, share best practices and further develop their business management skills. Led by industry expert Mike Anderson of Collision Advice and hosted by Axalta Coating Systems, the meetings are scheduled on a quarterly basis and are structured to include a discussion of financial management principles, member shop tours and critiques, as well as guest speakers who provide industry information. Valtek, Inc., located in Paterson,

hosted a tour of its shop that focuses on repair of heavyduty truck and equipment, fire apparatus, RVs and buses. A representative from Reliable Equipment presented an overview of new tools, equipment, and processes for bonding and riveting on vehicles. Kirsten Klabunde, a certified CPA with Collision Advice, provided a detailed look into the benefits of using the statement of cash flows to analyze business operations. “Participating in the Axalta Fleet Business Council has significantly improved the direction and profitability of our business,” said Joel Forte, one of the owners of Final Touch Coach Works in Valencia, CA, who has been a Council member for one year. “The networking opportunity to address real-world business concerns has proven to be extremely valuable.” For additional information or to become a member of the Axalta Fleet Business Council, contact your local Axalta Coating Systems representative or call 1.800.438.3876.

38 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

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Collision Education Makeover School Grant Applications Due by May 31 The Collision Repair Education Foundation is encouraging collision industry businesses to take an active part in their local collision school programs by assisting them in applying for the 2013 Ultimate Collision Education Makeover $50,000 school grant. Two $50,000 grants (one secondary, one post-secondary) will be awarded this year, as well as several secondary prizes of $10,000. Below are the top 3 reasons why industry members should be working together with their local collision school programs on the 2013 Ultimate Collision Education Makeover grant application: #3. Establish connection with local collision school, instructor, administration, and students. Now is the opportune time for industry businesses to become fully engaged with their local collision school programs. By meeting with school administration, the collision instructor(s), and their students, local businesses can view firsthand what their collision program needs are and coach them on what skill sets collision students should have by graduation to ensure for the most efficient and capable professional possible. #2. Makeover applicant schools at the top of Education Foundation’s

support list in 2013. The schools that apply for 2013 Makeover grant receive top priority for support by the Collision Repair Education Foundation in the coming year. Since the Makeover grant’s inception in 2009, the non-winning schools have received over $1 million (total) in donations and support. Makeover applicant instructors are also provided exclusive opportunities to attend technical training and receive other donations from industry supporters. #1. Congrats, your local school has won and their $50,000 collision wish list will be fulfilled. There will be at least two selected Makeover winning schools this fall and local industry members taking an active part in the application process can help enhance a school’s application. Many collision schools are facing severely reduced budgets and this grant will transform the winning collision programs for many years to come. An industry member’s guidance and support of helping a local school apply for the Makeover grant could lead to that school being selected as one of the winners. Instructors are advised to begin the application early which is available online at CollisionEducation-

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Foundation.org. The Makeover grant is available to secondary and post-secondary collision school programs nationwide, with priority going to not-for-profit/public schools. The application is due May 31, 2013 and the winning schools will be announced during an industry reception to be held at SEMA 2013. As part of the Makeover grant application, schools provide their own itemized wish list, which can include any tools, supplies, and equipment that are needed by the collision program. Each of the winning schools will have their $50,000 wish list fulfilled through the Collision Repair Education Foundation and industry donors/supporters. The goal of the Ultimate Collision Education Makeover grant is to honor a school that has been doing an outstanding job in educating students in collision repair, but needs some financial assistance to improve their program’s teaching materials and equipment. With strained school budgets, the Education Foundation and industry supporters have the opportunity to bridge the program’s financial gap and to make a difference in the lives of the students studying collision repair.

Axalta Offers Courses

Axalta Coating Systems is offering new damage analysis and production management courses for the heavy duty truck market. The HDT Damage Analysis course provides a standard damage analysis approach to write more complete estimates and increase consistency of estimates to raise repair center’s gross profit and increase the percentage of closed repair orders. This one-day class includes numerous hands-on exercises related to the commercial vehicle collision industry, which emphasize the principles taught during the course. HDT Production Management course focuses to assist implementation of lean principles relating to blueprinting, proper parts management and production controls in a commercial vehicle repair center. Key techniques to improve technician efficiency, reduce cycle time and improve customer satisfaction are examined in this one-day course. Industry experts from Team Marketing Group are the main content contributors and will provide the primary instructors for these courses. For additional information or to register, contact your local Axalta Coating Systems representative or call 1.800.438.3876.

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Hey Toby! with Toby Chess

Toby Chess is an I-CAR program instructor, Training specialist, and former salvage yard operator. Toby is universally known in the collision industry for his work with first responders and advocacy for body shops and consumers. He can be reached at tcspeedster@yahoo.com

Glass and Windshield Installs Must Be Handled by the Book

The other day I heard about a lawsuit that I would like to share with you (see article starting on the cover). A Toyota dealer contacted Safelite to install a windshield into a 2005 Toyota Tundra. The vehicle was involved in a rollover accident and the windshield allegedly “separated from the pickup” resulting in two fatalities. Safelite contends that they only handled the claim and contracted with a independent class company to handle the installation and they should not be named in the multi million-dollar lawsuit. I’m not going to comment on the merits of the case but it reminds us of the importance of correct windshield and glass installs. Barrett Smith, President of Auto Damage Experts wrote: “This is why it is so very import to be very careful and selective when choosing a sublet glass replacement company and other outside vendors to provide services for your business. Just because you engage another’s service doesn’t exempt you and your company from liabilities that may arise from a tragic loss such as this. Even recommending another service could land you in enough trouble to cost you tens of thousands in dollars proving you have no liability!” Let’s take a look at the basics of glass and windshields in particular. 1) What is the function of a windshield? The main function of today’s windshield is ■ It is part of the vehicle structure ■ It is part of the frontal air bag system ■ It restrains the passengers in vehicle ■ And yes, it keeps the bugs off your face.

One reason rollovers are so dangerous is that, when a vehicle rolls over, its roof can crush down on the occupants, causing head injuries, paraplegia and death. Today’s vehicles are

engineered so that the windshield provides much of the stiffness necessary to keep the roof from collapsing. In fact, some experts say that the windshield accounts for up to 60% of the cabin’s structural integrity in a rollover.

Some vehicles, the passenger’s side frontal air bag is deflected off of the windshield and is aimed at the front passenger seat. Just these two examples should serve to remind us that installing a windshield takes more than a phone call to your local vendor and you are finished. Not by a long shot. 2) Before going any further, let’s look at how glass is categorized. All windshields are marked with two letters: AS stands for American Standard. The number indicates the position in the vehicle where the glass may be used, based on its optical quality. AS1 is the clearest glass (at least 70% light transmission), is laminated, and can be used anywhere in a motor vehicle (typically just the windshield). AS2 is tempered, with at least 70% light transmission, and can be used anywhere except the windshield, and— AS3 can be used in certain locations in certain vehicles (it can be laminated or tempered, and has less than 70% light transmission.) AS3 is also known as Privacy Glass.” We deal with 2 types of glass: laminated and tempered. Laminated glass is a type of safety glass that holds together when shattered. In the event of breaking, it is held in place by an interlayer, typically of polyvinyl butyral (PVB), between its two or more layers of glass. The bonding process takes place under heat and pressure. When laminated under these conditions, the PVB interlayer becomes optically clear and

40 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

binds the two panes of glass together. Once sealed together, the glass “sandwich” (i.e., laminate) behaves as a single unit and looks like any other glass. Tempered glass is a type of safety glass processed by controlled thermal or chemical treatments to increase its strength compared with normal glass. Tempering creates balanced internal stresses which cause the glass, when broken, to crumble into small granular chunks instead of splintering into jagged shards. These two pictures and examples of the marking on the glass. They are known as “bugs” and will be found on all automotive glass and to identify what type of glass it is. Vehicle manufacturers must meet Federal Motor Safety Standards 208, 212, 216 & 219 for glass and vehicle occupant safety. Aftermarket installers use urethane and primers that are manufactured and tested to meet federal and industry standards, but they

are not regulated by the government, which means that you better do your due diligence when subletting your glass. (See form on page 56.) If you are not familiar with the safety stan-


dards here they are:

FMVSS and Autoglass FMVSS205, FMVSS212, FMVSS216, FMVSS219 See below for a look at a few of the popular Federal Motor Vehicle Safety Standards pertaining to auto glass, including a brief summary of each standard.

571.205 Standard No. 205; Glazing Materials Scope. This standard specifies requirements for glazing materials for use in motor vehicles and motor vehicle equipment. Purpose. The purpose of this standard is to reduce injuries resulting from impact to glazing surfaces, to ensure a necessary degree of transparency in motor vehicle windows for driver visibility, and to minimize the possibility of occupants being thrown through the vehicle windows in collisions.

571.212 Standard No. 212; Windshield Mounting Scope. This standard establishes windshield retention requirements for motor vehicles during crashes. Purpose. The purpose of this standard is to reduce crash injuries and fatali-

ties by providing for retention of the vehicle windshield during a crash, thereby utilizing fully the penetrationresistance and injury-avoidance properties of the windshield glazing material and preventing the ejection of occupants from the vehicle.

571.216 Standard No. 216; Roof Crush Resistance Scope. This standard establishes strength requirements for the passenger compartment roof. Purpose. The purpose of this standard is to reduce deaths and injuries due to the crushing of the roof into the occupant compartment in rollover crashes.

571.219 Standard No. 219; Windshield Zone Intrusion Scope. This standard specifies limits for the displacement into the windshield area of motor vehicle components during a crash. Purpose. The purpose of this standard is to reduce crash injuries and fatalities that result from occupants contacting vehicle components displaced near or through the windshield. Do you know what the black strip in the photo is called and what’s it for? It’s called a Frit and it serves two roles

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on the glass. First, as a cosmetic feature that is used to hide interior trim and pinchweld details. Second, the frit inhibits UV degradation of urethane adhesives. While the frit will not completely block the UV rays from passing through the glass, it does significantly reduce UV light transmission. Most urethanes are not UV stable. If urethane is left exposed to sunlight for prolonged periods of time, it will yellow and turn chalky. Presence of the frit will extend the lifetime of the urethane adhesive system. Many of today’s vehicles have been specifically designed to utilize the windshield as a structural component of the vehicle body by providing increased torsional stiffness. Vehicle manufacturers are careful to select special, high-modulus polyurethane (PUR) adhesives to bond the windshield to these specific vehicles. Re-

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lying on the windshield as a structural member, the high-modulus adhesive also allows the OEM to minimize the thickness of the steel used to build the car, thus reducing weight and costs. The high modulus urethane is more rigid when completely cured, and the properties of the non conductive urethane do not interfere with the newer sophisticated electronics in vehicles Each urethane has its unique set of primers which are an integral part of the bonding process. Each urethane also has a cure time (the time that it takes for the urethane to harden) before it is safe to drive the vehicle. It is

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important for the collision repair facility to know what that cure time is. If the urethane is not cured, the safety of the vehicle will not have been restored. The pinch weld that has been repaired or replaced, needs am epoxy primer or a similar product applied to the bare metal surface. Some vehicle manufacturers allow refinishing the surface, while others want only epoxy primer applied. All OEMs state that there should be no body filler applied to the pinchweld where urethane is used due the fact that the urethane will not adhere to the substrate. Let’s take a quick look at adhesion failure. Adhesive failure: The inability of an adhesive to stick to a surface. During adhesive failure, the adhesive

cannot bind two surfaces together and separates from the substrate. Cohesive failure: The inability of an adhesive to resist internal separation. During cohesive failure, the adhesive sticks to both surfaces, but can not hold them together. Many windshields and backlites have antennas and defroster grids em-

bedded in the glass. A non-conductive adhesive should be used if the adhesive will contact the antenna or defroster lines when the part is installed. Non-conductive adhesives prevent interference with antenna systems and heated defroster systems that are contained in the glass. Many new glass parts have the antenna, defroster connections or buss bars around the edge of the glass in the same area that the adhesive is applied to install a glass part. Using a conductive adhesive will affect the performance of the electrical system. Several adhesive manufacturers offer a non-conductive product for these glass applications. A broken heated grid line on a backlite will affect the operation of the antenna. Many new radio and cellular phone antenna designs are incorporated into the heated grid design in the backlite. If a heated grid line is broken it will affect the performance of the antenna. The line break will become more noticeable with the general public as diversity antennas gain popularity and reduce the need for traditional mast antennas. There are aftermarket grid line repair systems available which can restore both the heating and the antenna characteristics of the grid line. Does the rain sensor module come on the replacement windshield? No. At this time, none of the rain sensor designs require the sensor to be applied by the manufacturer on the replacement windshields. The electronic sensor that is on the existing windshield in the car must be removed and re-mounted onto the replacement windshield. How is the rain sensor attached to the replacement windshield? There are special re-attachment kits for the replacement industry, available through your local dealer, which can be used to re-attach the electronic rain sensor to

Chicago Pneumatic Gives $10,000 in Tool Grants Chicago Pneumatic has announced that it is providing ten $1,000 tool grants to the Collision Repair Education Foundation. These grants will allow students entering the workforce to have the best pneumatic tools available to enhance their new skill sets. Secondary and post-secondary collision students attending career and technical schools and colleges have the opportunity to apply for more than $300,000 in available scholarships and tool grants available through the Collision Repair Educa-

tion Foundation and its industry supporters. Other sponsored awards include: • 3M Hire Our Heroes Veteran Scholarships & Tool Grants • Alliance of Automotive Service Providers Massachusetts (AASPMA) Tool Grants • ABRA Auto Body & Glass Tool Grants • Alcoa Foundation Aluminum Training Grants • CCC Michael Salvatore Memorial Student Repair Technician Scholarship.

42 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

the new windshield. The Cadillac kit consists of tape, cleaners and primers for replacing the Cadillac module. The Mercedes/BMW kit contains the tape and a new lens. Instructions for application are included in all the kits. Encapsulated Glass has the molding permanently attached to the glass. Most of the time when the glass is removed, the molding is damaged and a new glass and molding is necessary.

As I promised earlier, here is my idea of a release form:

Date and Time of Install __________________________________ Repair Order # _______________________________ Make of Vehicle _________________ Model___________________ Name of Company that is supplying the glass ___________________ Name of Installer__________________________________________ Brand Name of Adhesive and number _________________________ Expiration Date ____________________________________ Primer Applied and Type ____________________________________ Drive Time _______________________________________________ Type of Glass Installed _______________________________ Location on Vehicle of Glass Installed _________________________ Remarks ________________________________________________ ________________________________________________________

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Big Changes Coming for ASRW, Shorter Schedule, Possible Partnership The Automotive Service Association (ASA) will make several fundamental changes to the 2013 NACE Expo to create a different experience for both attendees and exhibitors, ASA’s Executive Vice President Dan Risley announced during the Collision Industry Conference (CIC) meeting held in Phoenix in early April. Risley said the goal of the changes to NACE is to promote unity in the industry, and reaffirm the event as the place where the collision repair industry comes together. “Many exhibitors and regular supporters of NACE expressed concern with supporting two national trade shows several weeks apart. Many of those individuals have asked ASA to help play a role in facilitating a resolve to the issue,” Risley said. “ASA and its board of directors are committed to addressing many of those concerns and playing a role in unifying the industry.” Risley said significant effort was made this year to change the dates of the NACE event, which is scheduled for Oct. 17–19 at the Mandalay Bay Convention Center in Las Vegas—less than three weeks prior to the 2013 SEMA Show in Las Vegas. Risley said the ASA was unable to change the

dates due to several factors, so the organization opted to implement new changes to the trade show instead. For example, the MSO Symposium—which to date has been reserved solely for multiple-shop operators—will be opened up to all independent, single-location repairers. In addition, Risley said the traditional NACE Welcome Reception will no longer be a stand-alone event. The Welcome Reception will be incorporated into the trade show to further promote networking and unity in the industry. Risley said more information regarding changes to NACE will soon be announced. “Significant additional announcements that further illustrate our commitment to improve the overall experience will be made in the weeks and months leading up to NACE,” Risley said. Darrell Amberson, chairmanelect of the ASA’s board of directors, said there will be a major announcement made later this year regarding the 2014 NACE event. He said the ASA is considering “a full range of options,” including partnering with other shows or changing the date to a different time of the year.

“We have not worked through all the details, but are certain the changes will be viewed positively by the industry,” Amberson said. “The industry has strongly supported NACE for more than 30 years. Based on that, it is clear to us that the industry deserves to have a show solely dedicated to the auto mechanical and collision repair industries. As part of this industry, it tears my heart out when we’re so fractured and dysfunctional. We’re really serious about creating unity. We’re here to take action and bring [the industry] together,” Amberson said. The ASA also asked the CIC to consider switching its fall meeting dates from November to October in order to coincide with NACE rather than SEMA. CIC’s fall meeting has been held during the week of SEMA since 2010. The ASA offered the CIC free meeting space if it opted to alter its dates. Jeff Hendler, administrator of the CIC, said the organization has a contractual commitment to SEMA through 2016. The ASA’s request will not be considered until that time.

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Cathy Bonner, chairman of the board at Service King Collision Repair Centers, will be a featured speaker at the 2013 Paint, Body & Equipment Specialists (PBES) Spring Conference, May 14–16 at the Embassy Suites Phoenix-Scottsdale. Bonner will present “Service King’s Vision for Expansion and Outlook for the Industry.” In addition, she will share her view of the Carlyle Group’s entry into the industry and her outlook on multishop consolidation. Bonner is a business entrepreneur with more than 35 years’ experience in leading a variety of multi-million dollar organizations in both the public and private sector. Fortune Magazine named Bonner one of the 25 most influential women entrepreneurs in America, calling her “…smart, gutsy, and innovative—as interested in making a difference as in making money.” In 2010, Bonner was hired as GiveKing’s us your opinion on Service president to develop a strategic growth plan for the company. In August 2012, the Carlyle Group, an investment firm, purchased Service King.

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Renowned Painter Mickey Harris Co-Designed the SATAgraph 4 by Ed Attanasio

If you know anything at all about airbrush art, you’re familiar with Mickey Harris. He’s a household name in the airbrush world, known most for his military art, but also renowned for his realistic style, his patriotic zeal and his willing to use his art to raise money for charity and just makes people happy. By teaching other fledgling artists about airbrush techniques and creating breathtaking scenes that have appeared at car shows all over the globe, Harris is enjoying his busy life as a painter, consultant, artist, teacher, inventor and mentor.

Legendary airbrush artist Mickey Harris uses the SATAgraph 4 on all of his creations. In this photo, Harris is painting a scene from the Vietnam War on a motorcycle

Harris, 56, has been painting for 34 years and has produced thousands of murals on metal, including cars, trucks, motorcycles and assorted mediums. He embarked on a career as an airbrush artist at the age of 19, in Ft. Walton Beach, FL, painting on tshirts to learn the trade. After absorbing as much as he possibly could about airbrush art and refining his skills, Harris made a significant impact on the car paint art industry and today he is considered one of the finest airbrush artists in the entire world. As a publisher, Mickey founded Airbrush Magazine in 1994, and as a respected industry leader he was elected President of the International Airbrush Association twice in the 1990s. Mickey’s work has appeared in more than 100 publications, including on the covers of King of the Road magazine, Truckin’ and Airbrush magazine, just to name a few. Mickey has also appeared on a wide range of TV shows including appearances on Overhaulin’, Gearz, Car Crazy, Drag Race High and is currently working with an investment group for his own television show

and has also been a guest on numerous talk shows and news broadcasts over the years. He was featured on the Travel Channel’s show called King of the Road, in which he was shown painting the world’s most detailed 18-wheeler, with more than 2,000 man-hours, and over a million strokes of the airbrush in 1999. One of Mickey’s show trucks captured 22 “Best of Show” awards and he also won the prestigious “DuPont Top Gun” award four times. Harris’ images can sell for as much as $100,000 and celebrities such as Jay Leno covet his work. Traveling to shows, seminars and public appearances year-round, Harris doesn’t have a retail store or a studio where people can see his work. He works out of body shops in different parts of the country to complete his ongoing list of projects. “I have a home in Tennessee and another one in South Dakota, so I work out of body shops in each area. I do 2-3 large projects every year, which are basically complete vehicles, but I also do 10-12 smaller projects every month—primarily motorcycles, tanks and hoods, for example.” Mickey’s painting style is heralded for its incredible depth and detail, complemented by his knowledge of color, form and perspective. In addition to his artwork, Mickey has been teaching the art of airbrushing for over 20 years, through seminars for the United States Sign Council, Airbrush Magazine, SATA, the International Airbrush Association, Airbrush Action Magazine, BASF and Sign Business Magazine. Mickey has also painted numerous murals for the United States Air Force and painted nose art on nine B-1 Bombers. Mickey Harris is known for many things, but his seven aviationrelated paintings currently hanging in the Pentagon are probably some of his best-known, he said. “I’ve got two new paintings for the Pentagon—they’re ready to go. But I’ve really made my career doing the automotive stuff I do. That’s what I pursue and that’s where I really make my living. I’m an artist, but in the end it’s also a business, so I pursue the projects where I can make money and feed my family. The rest of the things I do, such as donating my art for fundraising charity efforts for the

44 MAY 2013 AUTOBODY NEWS | www.autobodynews.com

military, are also very important and meaningful to me.” In 2002, Mickey’s Heroes truck gained a lot of media attention and that’s when he started being known for doing amazing, real-life military scenes on cars and motorcycles, he said.

Mickey’s Tribute to the Heroes of 9/11 is known as his First Responder Tribute Silverado

“The Heroes truck was a tribute to 9/11 and it got a ton of exposure. So after that, people who were looking for that type of art started finding me on the Internet. All of a sudden, I received a lot of referrals for more memorial type stuff. There wasn’t any conscious effort to get into the military art, but it just happened after the Heroes truck. Don’t get me wrong, I love doing this type of work. My father was a fighter

pilot, so I was an Air Force brat and that’s why I have a close bond to the military and appreciate the sacrifices that our soldiers make.” Harris greatly values his decadelong relationship with SATA, he explained. “I started working with SATA back in 2003, when I met the Dan-Am Company people from Spring Valley, MN, and immediately liked Tony Larimer at SATA. I was doing seminar programs and we started a relationship and Tony and I eventually became very good friends. Dan-Am has really good people there and I like working with them because their word is gold, and that’s hard to find. SATA and Dan-Am invited me to go to Germany for the SATA 100th anniversary and I did a painting demonstration there at the SATA factory in 2006. They had a James Bond theme at the party, so I dressed up like Bond and walked out with a couple of mini-jet guns under my jacket and painted on a canvas to the James Bond theme song. It was a blast!” Hooking up with SATA to develop a new airbrush has been an exciting and fulfilling experience, he

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said. “I sat down with the people from SATA to develop the SATAgraph 4. It took two years of development to get it where it needed to be. It was introduced at this year’s SEMA Show and people immediately liked it. We wanted to come up with an affordable airbrush that was a good airbrush that can work well in the trenches. I call this the AK-47 of airbrush guns, because you can

One of Mickey’s most celebrated vehicles is this 100th GM Anniversary Chevrolet Suburban that was unveiled at SEMA 2011

beat the hell out of it, throw it in the mud and it keeps working. It retails for $149, so it’s absolutely competitive. It’s got good German engineering in it, but one of the things I like the most about it is we’re able to make it here in the good old USA. I tell people it’s German engineered and American made.”

Harris uses SATA airbrushes almost exclusively for many reasons, he explained. “I really like all of SATA’s airbrushes, but the SATAgraph 4 has some great features. It’s got a tip protection cap that’s reversible, so you’ll never lose the cap, which can be a problem with other airbrushes out there. We believe it’s going to be the #1 selling airbrush within the next four years, because it’s a better product.” Passionate about every aspect of his life, Harris describes himself as someone who is “old, but still running around like I’m 20 year-old.” He added, “I love what I do, but I’m starting to realize that it’s a little harder now to operate at a high level. I just hope I can live long enough to do everything I want to do. Right now, I’m very happy, because I’m really enjoying my life; working harder now and producing better stuff than ever. So it’s a good time!”

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SEMA Board Candidates

The following slate of eight candidates are vying for four open seats on the SEMA Board of Directors.

Chairman-Elect Category 1. Doug Evans, Source Interlink Media 2. Tim Martin, K&N Engineering Manufacturers Category 3. Al Azadi, Omix-ADA, Inc./Rugged Ridge 4. Kyle Fickler, Weld Racing 5. Steve Matusek, Aeromotive, Inc. 6. Tim Watts, Superlift Suspension Systems Manufacturer’s Representative Category 7. Jeff Bates, Bob Cook Sales 8. Greg Bernheisel, Considine Sales & Marketing This year the voting will take place online between May 15–June 11, 2013. Voting is open to current SEMA member companies and votes must be cast by the member’s designated primary contact. Winners will be announced in June, and formally inducted in July. For more information about the 2013-2016 SEMA Board of Directors election, contact Arlene Wood at arlenew@sema.org or call 909-978-6678.

Foundation Says 91 Cents of Every Buck Went to Schools

The Collision Repair Education Foundation recently announced that 91 cents out of every dollar donated went towards assisting the future professionals of the industry. Charity Navigator, America’s leading independent charity evaluator, advises that “the most efficient charities spend 75% or more of their budget on their programs and services and less than 25% on fundraising and administrative fees.” The Collision Repair Education Foundation having a 91-9% giving ratio displays its’ commitment to the industry’s future, while staying lean in its’ operational expenses. Collision Repair Education Foundation Director of Development Brandon Eckenrode noted, “It is important for charities to be accountable and transparent to their donors. We are grateful to our 175 donors in 2012 for their record breaking $4.9 million in giving, and it is our responsibility as a not-for-profit organization to ensure that the industry’s support reaches those in the most need. On behalf of the organization’s staff and Board of Trustees, we thank our supporters and look forward to making 2013 a year to remember.”

I-CAR Makes Milestone $200,000 Donation to Collision Repair Education Foundation I-CAR®, the Inter-Industry Conference on Auto Collision Repair, recently donated $200,000 to the Collision Repair Education Foundation. The donation made by I-CAR is the largest monetary donation that the Collision Repair Education Foundation has received since its founding in 1991 and it will support the organization’s commitment to philanthropic and collision repair education activities that promote and enhance career opportunities in the industry. In 2012, I-CAR committed to set aside $1 for every I-CAR class attended in 2012. In effect, this donation was made possible by the Inter-Industry that trained with I-CAR throughout 2012. In 2012, I-CAR delivered just under 2,000 “student units,” which equates to just under 600,000 credit hours of training. Due to the goodness of the cause, the I-CAR Board made the decision to round the donation to $200,000. John Van Alstyne, I-CAR CEO & President said, “Thank you, InterIndustry. Without your commitment to training, I-CAR would not have been able to provide this level of support to the Collision Repair Education

Foundation! Together, I-CAR and the Collision Repair Education Foundation are working closely to reinforce the future sustainability of the industry.” The Collision Repair Education Foundation and I-CAR foster a partnership that supports education for the entire Inter-Industry. I-CAR serves as a provider of technical training curriculum to the education sector, whereas the Collision Repair Education Foundation’s objective is to advance Collision Repair secondary and post-secondary education by supporting funding for both schools and students. “Our collective goals are to help effectively equip secondary and postsecondary schools. We aim to help them attract aspiring students and to properly prepare graduates to add immediate value as future employees of our industry. Independently and together, we have a number of initiatives under way to accomplish this goal. This donation on behalf of the Inter-Industry will greatly help the Collision Repair Education Foundation advance its mission,” Van Alstyne said.

www.autobodynews.com | MAY 2013 AUTOBODY NEWS 45


I-CAR Declines Facilitation of OEM Repair Standards by I-CAR staff

During the Collision Industry Conference meeting in November 2011, I-CAR received a joint request signed by representatives from SCRS, ASA, AASP and Assured Performance Network, requesting that I-CAR support various OEM repair procedure initiatives in connection with the requesting organization’s associated position statement that OEM repair procedures are the recognized industry repair standard. Over the past seventeen months, I-CAR has worked towards defining processes, capabilities and resources to enable the organization to support the request in a manner that aligns with the organization’s vision, mission and duty to represent the interests of the InterIndustry with neutrality, and for the collective unbiased benefit of the InterIndustry. Despite the significant effort put forth by the I-CAR Board and Staff, given the organization’s duty to the Inter-Industry, and the reality that there are open disagreements on the related topic of standards across the Inter-Industry, the I-CAR Board of Directors decided that I-CAR will not proceed with implementation of a solution in response to this request as originally presented. The I-CAR Board of Direc-

tors enacted this decision at its March 7, 2013 I-CAR Board of Directors Meeting by unanimous consent of those board members in attendance at the meeting. In terms of the organization’s duty to the Inter-Industry, on the basis of neutrality, the following three points were important in the Board’s decision: ● The need for I-CAR to represent the best interests of the industry in an unbiased manner, avoiding the possible perception that I-CAR may be catering to the interests of any particular industry sub-segment(s) to the possible disadvantage of others. ● Potential difficulties constructing and managing the requested “Council” that met both the needs of the requestors and I-CAR’s Inter-Industry charter. ● The fact that although OEM procedures are widely recognized as the industry baseline for repairs, and I-CAR points to OEM procedures as such, there are opportunities to define recommended repair processes that would support and/or supplement OEM procedures given the span of possible repairs, consumer and insurer interests; while maintaining an unwavering commitment to complete & safe repairs. The I-CAR Board of Directors thanks the requesting organizations for

bringing forth the request. As I-CAR identified early on, much of the proposed solution that was developed builds on work that I-CAR already does to serve the industry. And certain elements of the solution are closely linked to I-CAR’s strategic initiatives for 2013 and beyond. Thus, seeing value in certain elements of the proposed solution that would benefit the Inter-Industry, the I-CAR Board will work with staff to reframe and evaluate these elements as independent projects for implementation as follows: ● I-CAR recognizes an opportunity to expand its technical processes and resources to better support the industry’s interest to improve repair procedures and related repair process definition, and to provide real-time repairability technical support for the industry. This was a key part of our proposed solution and remains under consideration. ● OE Linking Pin—I-CAR maintains technical relations with OEM’s today. Our plan was to further expand this activity linked to expansion of our technical processes and resources, and this remains under consideration. ● Technical ISAC’s—I-CAR runs ISAC’s (Industry Segment Advisory Councils) today, our plan was to expand these to include an OEM Techni-

cal ISAC and various technology focused ISAC’s, and this remains under consideration. ● Repairability Summits – I-CAR runs Repairability Summits today, our plan was to expand these, and this remains under consideration. ● Knowledge Portal—The primary goal with the knowledge portal was to provide enhanced Inter-Industry accessibility to the knowledge required to perform complete and safe repairs. There were 5 key elements to the knowledge portal, each adding unique value; therefore, each element will be considered on its own merit. ● All related initiatives will be subject to further Board review considering alignment with I-CAR’s charter, impact versus Inter-Industry defined needs, prioritization versus other ICAR initiatives, and funding requirements. I-CAR’s goal is to be of greater service to the Inter-Industry while being true to its Inter-Industry charter. The Board and Staff of I-CAR remains confident that these initiatives hold great promise as steps forward for both I CAR and the Inter-Industry. See John Yoswick’s article on the cover of this issue for reaction from collision industry participants at CIC.

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