Authoritti5.0 Magazine - Issue #47

THE MAGAZINE COACHES & CONSULTANTS HAVE BEEN WAITING FOR!

AUTHORITTI

NOVEMBER 2021 | ISSUE #47

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Try Listening To Yourself!

Do Crystals belong in the office?

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Four Ways To Generate Leads On LinkedIn To Grow Your Business

Are you in the giving spirit?

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The Best Digital Audio Recorders for Podcasting

What’s the Purpose of Your Content, Anyway?

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a h a T a l a H THE PODCAST QUEEN

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EDITOR'S NOTE We are immersed in a digital economy and content overload. Whatever you want, you can get on any media platform. Micro niching is on the rise, specialists and experts are on the rise and our world is becoming unrecognisable.

The rise of digital entrepreneurship will only continue and the consumption of audible content is becoming the only choice for many consumers. This is why I wanted to dedicate this issue to podcasts.

Humans have an innate desire for curiosity and knowledge. Remember, we used to have libraries and borrowed books on a subject matter we found interesting. Then the internet came and we had access to content 24/7. Today, there is no shortage of content but podcasts are different.

Podcasts are specific to a genre or a subject matter that target a specific audience. People that subscribe to podcasts have a lot more tolerance. For example, they tolerate ads because ads are not seen as intrusive on podcasts.

The host will usually promotes an ad in the form of a casual plug and it seamlessly becomes one with the the interview. Very smart.

EDITOR

By Mary Henderson | Photos by Mauro Palmieri

Podcasts on the whole are informative and never die. They are available on demand as long as the podcast is alive.

I hope you enjoy this months issue. As always, it's packed with meaningful content.

From a monetisation standpoint it allows the host to target prospects, interview them and sell a solution. As far as building brand currency is concerned, this is an excellent way to become a go-to expert in a subject matter. Finally, it’s a great way to build credibility by association.

The content team provide the best content month on month. We also have some exciting initiatives we are working on which will see the magazine and the supporting podcast expand its reach so we can get the magazine and podcast to as many coaches, consultants and business owners across the globe.

In this months issue, you are going to meet Hala Taha. An incredibly tenacious, smart and heart centred entrepreneur who is making massive waves in the podcast space.

She employs over 50 people in her 7 figure+ company and is quite literally the queen of podcasts. In this interview she literally paints a blueprint and doesn’t hold back.

She talks about why you should start a podcast, how to monetise it and how to become a brand in the podcast space. She provides valuable tips and resources.

If you have any ideas you would like to share about what you want to read in the magazine, please email me support@marynendersoncoaching.com Your input really matters.

Enjoy this issue!

Podcasts have become my go-to audible content. I love to listen to podcast interviews to and from school drop off. It’s 30 minutes of me time and I get to learn. I have created brilliant content from ideas that I get from listening to podcasts.

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CONTENTS 2 EDITOR'S NOTE 4 COVER STORY 21 SMALL BUSINESS: ANGELA VITHOULKAS Try Listening To Yourself!

26 MINDFULNESS: FALGUNI KATIRA Why Working Overtime Is Bad for Your Mental Health and How Self Awareness can help (Part 2/2) 31 GROWING, SCALING AND IMPROVING YOUR BUSINESS: JOHN KNOTTS Four Ways To Generate Leads On LinkedIn To Grow Your Business 37 CAREER DEVELOPMENT: GINA RILEY How much has the wrong hire cost you and your company? Leveling up Executive Search in the 21st Century, A conversation with Sherry Cadsawan, CEO, Talence Group Executive Search and Consulting 48 LINKEDIN: JILLIAN BULLOCK LinkedIn myths busted: 10 red flags for advanced LinkedIn users 53 COPYWRITING: LEE ROWLEY What’s the Purpose of Your Content, Anyway?

58 VIRTUAL ASSISTANT: LINH PODETTI Outsource Christmas to a Virtual Assistant

63 PERSONAL DEVELOPMENT: LOUISE TAYLOR 6 FIGURE PAYDAY – Why now is the time to quit your job and start a business 69 MANIFESTATION: MARIA DAVIS Do Crystals belong in the office?

74 ENTREPRENEURSHIP: MICHAEL THIEMANN Future Proof Your Business 80 NEUROSCIENCE: OMOZUA ISIRAMEN SET YOURSELF FREE. REWRITE YOUR SURVIVAL CODE 86 MONEY: NATALIE ELISHA GOLDBERG Are you in the giving spirit?

89 TOOLBOX: JAN SANTOS The Best Digital Audio Recorders for Podcasting 92 BUSINESS TOOLS 93 PODCAST OF THE WEEK 94 SUBSCRIBE TO AUTHORITY5.0 MAGAZINE 95 TUNE IN TO THE AUTHORITY5.0 PODCAST 96 PROMO

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Mary: This issue of Authoritti5.0 is all about podcasting, and I couldn't think of a better person to interview than you, Hala. You are the queen of everything to do with podcasting.

Before we dive into the real questions, let's start with your story. Why did you start podcasting and even wrap an entire business model around it?

Hala: I started my career in radio. I got an internship at Hot 97 when I was 19 years old at the world's number one hip hop station. I worked for Angie Martinez, who was the Voice of New York at the time and had one of the biggest radio shows. I got three years of experience while I was at the station. I used to have online radio shows; I would interview music artists.

And I had many different online radio shows throughout my twenties. I even had this blog site called the Sorority of Hip Hop, with 50 bloggers under me. We also had radio shows, and we almost got a show on MTV. We filmed an entire summer, but unfortunately MTV pulled the plug. At that point, I really thought my career was over, that I would never get back on a mic. I didn't get the Hot 97 gig that I really worked hard for; I didn't get MTV. So, I went to corporate. I said, ''I'm going to just be normal person.'' Four years later, I ended up starting the Young & Profiting podcast. And here we are today: Number one of education podcasts across all apps.

Mary: Hala, the podcast industry is growing at a rapid pace and shows no sign of slowing down either. New podcasts are being released on a daily basis and well-established podcasts are growing their audience base. People listen to podcasts more often as new content becomes available. Does this level of growth present new opportunities for brands and businesses as well?

Hala: Yes. 100%. Podcasting is a great way to monetize your business, and there are many different ways to do that. It's not only about getting sponsorships and ad opportunities; it's

also a lead-generation tool. The first way that I monetized my podcast was through my guests. I have a marketing and podcasts agency, and my guests would come on my show. Those are the types of people that want my services. I interview authors, I interview CEOs, and celebrities, and those are my perfect client. I always kept getting the same question about who does my marketing, and I just decided one day to monetize the demand. People love what I'm doing to market my podcasts. They want the same thing. I started offering services, and I realized that is a very early stage way to monetize your podcast. So before I had the downloads, before I had the sponsors, I was monetizing my podcast through my guests.

Mary: So then that leads me to another question about who should start a podcast. Are there any prerequisites to doing that?

Hala: No. I think that there's a low barrier to entry. If you want to meet new people, if you want to talk to people you would otherwise not be able to reach out AUTHORITTI5.0 MAGAZINE |

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to, starting a podcast is a great idea. Also if you want to learn and you love to learn, starting a podcast is a great idea because either way, whether you have 20,000 listeners or 12 listeners, you'll learn, you'll grow your network. You'll be more polished. You'll be a better public speaker. You'll be a better thinker. You'll be a better writer.

Mary: The other thing is, Hala, it also teaches you how to ask the right questions, not just on a podcast but in any interview. Even if you're on a panel discussion with your client on a strategy call, I think it helps you understand how to ask the right questions through the lens of your audience. I have found that it's really helped me with that. So let's break down the anatomy of a brilliant podcast. You've been doing this for a long time and not just podcasts, but media overall. What would you say are the key attributes to a brilliant podcast?

Hala: Well, first of all, you want to make sure that your title is catchy. Everybody's show format is different; some people have storytelling podcasts, some people have interview podcasts. So let's say you're an interview podcast like so many are. You want to make sure that you start off with some sort of a hook, a teaser, something that brings people in right in the beginning so they don't turn it off. Make sure that you introduce your reason for your show, your mission for your show, your purpose.

Then you want to go into your episode intro. What are you going to talk about in this show? Go through the interview, but you know what? There's no perfect recipe or format, so it's hard to say what the exact recipe is. But the key is you want to keep people engaged. So whether you're inserting little segments, whether you're even breaking it up with commercials, sometimes that can be entertaining for the listeners. Believe it or not, they like listening to commercials. So I'm just keeping it fresh and trying to stand out.

Mary: You just mentioned something very important, the commercials in a podcast. I think people who are podcast listeners are more tolerant about commercials and ad breaks in the actual podcast than being tolerant watching commercials on TV. I don't watch TV. And quite frankly, I can't stand ads, but on a podcast I can tolerate them.

Why is that? I mean, have you found that with your audience as well?

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MY WHOLE REASON FOR STARTING ON LINKEDIN WAS TO PUSH MY PODCAST AND GIVE THIS INFORMATION OUT TO THE WORLD.

Hala: The thing is that people are really connected to the host voice and especially in an interview show, the commercials are stories. Most of the time I'm talking about my experience with the product or ad.

And as a listener, you probably really like me as a person and want to hear my stories and want to hear my opinions on things. So it's almost a way to get to know the host a little bit better. And that's why the host-read ads do so well. If it was just a commercial playing, you'd be like, ''Oh, this is some sponsored thing,'' but when it's the host, it's like they're talking to you and you feel very engaged.

Mary: So it's contextual, sort of like a part of the formula. We've seen the rise of YouTube, Instagram, and LinkedIn influencers, most of whom are famous for being famous.

Personally I think the future of real influencers is specialists who are experts in their subject matter. I think we'll see a rise of these types of influencers who can genuinely bring immense value to the world.

Does this mean we're now going to see the rise of podcast influencers?

Would you say that podcast influencers are different from social media influencers?

Hala: You know, that's a really great question. There are actually a lot of podcasters who have no social media presence, a lot of very famous podcasters who don't even try to build their following on social or some who barely even keep up.

They just post the same thing over and over, the same type of template, and they don't even give it much effort. So there are different types of podcasts and influencers, and there are folks like me who have both. I'm a podcast influencer, and I have a social channel. What I will say is that just because you're a social media star doesn't mean you're going to have a popular podcast. There are a lot of celebrities and influencers who try to start a podcast that doesn't take off. So you don't need to be a celebrity to do well in podcasting.

It's really all about your content.

And also your angle, like how you stood out, what you do differently.

How did you title it? What were your keywords that made it enticing? It's not just about who is hosting the

podcast.

Mary: Hala, what was your driver when you started your podcast? Because you're very specific on your subject matter, but what was the driver behind that podcast for you?

Hala: I really wanted to help people live better. I really wanted to help people grow personally, professionally, and financially in their lives. I wanted to give back. I was a failed entrepreneur right out of college. Then I went into corporate, and I got promoted a million times. And I started making my first six figures, and I felt like I had to give back and teach other young people how they could make money, too, and avoid the mistakes that I made. I wanted to help them gain more influence, help them better manage their time, help them get better sleep – anything that would help them improve their life. And when I first started my podcast, I had no intention of monetizing it. It was purely something I wanted to do to be of service. My whole reason for starting on LinkedIn was to push my AUTHORITTI5.0 MAGAZINE |

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If you want to meet new people, starting a podcast is a great idea.

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THERE ARE DIFFERENT TYPES OF PODCASTS AND INFLUENCERS, AND THERE ARE FOLKS LIKE ME WHO HAVE BOTH. I'M A PODCAST INFLUENCER, AND I HAVE A SOCIAL CHANNEL.

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podcast and give this information out to the world.

People really aligned with that mission early on, so much so that by my second episode, I had my first volunteer. By my eighth episode, I had 10 volunteers in the Slack channel who just wanted to help me push and build my show. One man from Estonia was building my websites.

One guy from Atlanta was doing my videos. I had Tim, who's doing LinkedIn automation and doing my DMS and graphics, and everybody just wanted to support this mission. They all just wanted to help me!

Mary: You and I have the same philosophy, Hala. I believe that if we bring value, it's not about how much am I going to make, or how many followers will I get, or how many listeners or downloads will I get. If you push the transaction to the side and you really focus on solving a problem in the world by giving a lot of little bite-size content pieces, people can consume the content and do something with it. I don't need to charge for that. I just really want to be able to see people thrive. And because my driver is success, there are a lot of people that don't understand that concept. I think that is why driving your mission is now becoming your legacy. But on the other side of that, you've built this multimillion-dollar business A U T H O R I T T IN 5 .O 0M MAAD G IACZ I N| E 2 |4 9

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around it. You know, it's not brain surgery to figure out that's the formula to success. Do you find yourself saying this over and over again to people?

Hala: Yes. 100%. When you give, you always get something in return, even when you’re just getting a mentor. My strategy for getting mentors is being of service, doing things for free, and helping them out. One day they may help me out and turn around and pull me up if they can.

It's all about giving and giving. When you give, you get so much in return.

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WHEN YOU GIVE, YOU ALWAYS GET SOMETHING IN RETURN

Mary: Absolutely. So let's talk about commercialization of a podcast. I think a lot of people want to start a podcast, as we said before, as part of their marketing strategy, but the effort versus the ROI sometimes doesn't stack up.

Obviously patience is a key as well as being clear about your target audience and your subject matter. But the question people have is ''How do I commercialize a podcast?''

Hala: So there are multiple ways. We talked about one in the beginning, which was lead generation and using your guests as a way to build clientele for your business.

Another way is to get sponsors. Once you reach a certain number of downloads, you are available for sponsors. So 10,000 downloads per episode is a good number to hit if you want to be enticing to sponsors. And there are many different ad agencies you can work with. There are platforms online that you can basically apply to, and they will then connect you with brands and get you commercials. Now, the way that it works, it's a certain amount of money per 1000 downloads. That's called CPM. So it can be anywhere from $15 to $45 per CPM. So you could make $700 a commercial, and you can stack commercials in a podcast. Let's say you have three commercials in your podcasts. You can make $2,100. And if you have two episodes a week, you could make $4,200 in that week. Doing that every month, you can make a decent amount of money if you have a small team, right?

So that's how you basically monetize a podcast. If you have a website, an email list, or social media accounts, you can basically do a direct sponsorship with brands where they sponsor your social. You might send an email for them. You might have a podcast commercial, and then you can charge a flat rate. There’s also affiliate marketing, which are partnerships. For example, you can sign up to be an affiliate partner with audible Fiverr, and AUTHORITTI5.0 MAGAZINE |

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I really wanted to help people grow personally, professionally, and financially in their lives.

I wanted to give back.

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then you can make a percentage of whatever you sell with your podcast commercials.

Mary: What is the best way to promote your podcast?

Hala: The best way to promote your podcast is in the apps themselves.

Forty percent of people who are going to find your podcasts are going to find them on the podcast listener apps themselves like Apple CastBox or Spotify. They're already listening to podcasts. The average person is subscribed to seven podcasts. So if you want to make sure that you're visible in those apps, one way is to guest on other podcasts. If you're guesting on a podcast, the listener may be listening to seven others. That means that maybe they'll listen to your podcast. So everybody tuning in right now, maybe they're going to go check out Young & Profiting podcasts. That's my goal as a podcast or guest on other shows.

The other ways you can do commercials on other podcasts is to sign up to the same apps and platforms to advertise your show on other podcasts.

You can also reach out to the apps and see if they have in-app features like banners or featured podcasts.

You can get featured in their blogs, in their social media. There are a lot of apps out there outside of Apple, 70 or so different apps that distribute podcasts on IAB-certified platforms. You can basically get in touch with them and see if they have advertising opportunities to be featured in their apps or collaboration opportunities. That's one of the main ways that I grew my show. When I first had a

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Forty percent of people who are going to find your podcasts are going to find them on the podcast listener apps themselves like Apple CastBox or Spotify.

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LinkedIn following, I had about 12,000 followers. When I had about 60,000 followers, I reached out to CastBox, to Stitcher, and to Podcast Republic and all these different apps outside of Apple. And I said, ''Hey, I'll do a contest for you. I'll do an educational post for you on LinkedIn, in exchange for you featuring me in your app.'' So in addition to writing a blog about me, putting a banner up about my podcast, and enticing people to subscribe, some of these apps even incorporate me in their onboarding flow. So basically when people sign up, it's pre-checked, and they're auto subscribed to my podcasts.

That's how my show just blew up in maybe four or five months of me collaborating with all these different apps. And then I got on the cover of Podcast magazine, and my show went from about 4,000 downloads in a month to about $15,000 in a day.

Mary: Let me flip the switch now on the other side for people who want to be interviewed as a guest on podcasts. Everyone wants to be interviewed by top podcast hosts, and it's not easy to get on the top 500. So what is the best way to be seen and heard by those podcast hosts?

Hala: Some people have unrealistic goals.

So let me just be honest. I have a big show, right? It might cost me $5,000 to put out an episode at this point, just with all the video editing, my team, the photo shoots, and the makeup and lights, equipment, whatever it is, just the whole thing.

The value of it is way more than $5,000, but let's say my costs are $5,000. When somebody asks to be AUTHORITTI5.0 MAGAZINE |

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on my show, sometimes they don't have a book, a following, or a perspective, and they don't have a good angle. But they're like, ''Oh, I have this new company and I have this great mission,'' and they think that’s enough.

But it isn’t. Have you heard the mission of my show? Do you know my mission? It's difficult because you don't want to reject people, but then you also have to think about your listener. So at the end of the day, my customers are my listeners, and they need to get value. So if I can't get the value out of you, I don't care if you're famous. I interviewed sleep scientists who have no social media following, but they spent 50 years learning how to talk about sleep and know everything about it. And I want to get that information out to my

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listeners, right?

You can build up your résumé a bit.

You need to earn it. I recommend finding people who are at your level or slightly above to collaborate with and seeing where the up-andcoming podcasters are that you can get your feet wet on, where or how you can start to build your buzz until you reach the top podcast.

And what is your long-form content? I think that is the key. A lot of people try to come on these podcasts with no long-form content. Without long-form content, you don't have a perspective. And if you don't have a perspective, there's nothing to talk about. It needs to be substantial with your own unique thoughts.

Mary: I always say the goal is to build your

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currency, whether it's your social currency, or just even if you want to get on podcasts. Always start at the tier 2- or tier 3-level podcasts because they are a lot easier to get on. And then it's so much easier to be able to present 30 podcasts that you’ve been on, and some testimonials about your style of interviewing. It just gives the host confidence that you know how to talk. Second, you've got some type of specialization, and third, other people really like having you on their show.

Hala: That's great advice. I really think the key is getting asked to be on a podcast rather than asking to be on one. And you do that by showing up to the world and being an expert in your field. Then the podcast inquiries are going to come.

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I didn't really start getting asked to be on podcasts until I positioned myself as a podcast expert, as a marketing expert.

Mary: You're absolutely right. I love listening to audible content. I can maximize my time. For example, when I drop my kids to and from school, I have a 20-minute window to either listen to an audible book or a podcast. This is so powerful when you think about it because it's captured attention. I never thought of it like that, but somebody could actually speak to me in a podcast for 40 minutes with awesome content including the advertising. That's powerful when it comes to targeting people, and while you have their attention, do you think that advertisers will start to realize this as an opportunity to advertise on podcasts or even start their own podcast?

Hala: Oh, my gosh, podcast ads are not a new thing. Brands are flocking to podcasts, and the opportunities are growing incredibly for podcasting right now. Also, monetizing through sponsorships for brands and podcasters is huge right now.

And it's just growing exponentially. I mean, I see it now, my podcasts in the last year, we've been sponsored by Ole Fiber, Talkspace, ZipRecruiter, even Gusto. You just have to grow your following to a certain point, and then the brands will be interested. So there are lots of opportunities there, lots of businesses flourishing that are selling podcast ads, lots of innovation. Another new and innovative way that we didn't really talk about for monetizing podcasts is that a lot of apps are asking people to sell their podcasts’ content, like micro content versions of their podcasts. So for example, I just signed with Blinkist, and they have a new shortcast program.

We're submitting eight-minute episodes from our old inventory and reselling them to Blinkist. And then they're going to play shortcasts on that app.

Mary: It is innovative when you really think about it. I think that one thing that this pandemic has provided us if we're open to it is an opportunity in the digital landscape, whether it be starting a digital business, an online service, or a podcast; there is so much scope in the digital landscape. And as you rightly said, it's so innovative and it continues to be innovative. There's no shortage of it.

Hala: It's really super exciting. I'm starting a network, which is very exciting for me just learning how to use enterprise hosting and figuring out dynamic ad insertion. And there's this whole part of podcasting that is really for advanced podcasters like Joe Rogan's podcasters. Now there are podcast reads, where AUTHORITTI5.0 MAGAZINE |

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"The average person is subscribed to seven podcasts. So if you want to make sure that you're visible in those apps, one way is to guest on other podcasts."

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a host reads a podcast ad on new episodes. But after about 30 or 60 days for your old episodes, you can replace the commercials with prerecorded commercials. So like a Ford commercial could play and you can monetize your old and new stuff. The commercials always get swapped out. It's a way to make passive income if you grow your show big enough.

When I first started podcasting, I used to think that you can't really monetize a podcast. It should just be a lead-generation tool. It's really hard to monetize. It's practically impossible. And I always thought you couldn't make that much

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money, but now? Oh my gosh, I was so wrong. You can make a lot of money. And, it's just super exciting to continue to grow these shows and figure out how to monetize them.

Mary: I think a lot of people will get concerned on the benchmark of the size of the audience. But my view is that you shouldn't be focused on reaching everybody. You should be focused on a niche. Doesn't matter whether it's a hundred or a million, but if those people are dedicated and interested in your subject matter, they will follow you. What's your view on that? Is there a benchmark that we should be following?

Hala: I think it depends on your goals. If your way of leveraging your podcast is growing your network through the guests that you bring on, it doesn't matter how many listeners you have, right? If your goal is to make ads from sponsorships, you need downloads. If your goal is to promote your products and services, maybe you can do well if it's a high-ticket offer to a niche audience, but if it's a low-ticket offer, you probably need a broader audience to make a living out of your show. It really depends on your goals. And based on your goals, you can decide where you want to spend your time. Is it on promotion to increase your downloads? Is it on the content itself to try to convince the small group of people to buy this highticket offer?

Mary: What about equipment? Let's just quickly touch on that.

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What equipment do I need to start a podcast? So just give us the top must-haves and the nice-to-haves.

Hala: You can do your podcast remotely and especially in COVID times, you could do it just with your computer.

So a laptop and a USB mic, which range anywhere from $80 to $400.

They have an Audio-Technica.

That's about $80, which is nice.

Mine is like maybe $400. And a USB mic will just plug right into your computer. You need wired headphones. I would suggest that you always wear headphones, and you should always recommend that your guests wear headphones. I just use regular old Apple ones. So wired headphones, USB mic, laptop, a webcam. I have a webcam plugged in, which makes so much of a difference for maybe $80.

That's the minimum hardware. Now in terms of software, you need a hosting provider, like Podbean, (podbean.com/yap). It's $9 a month.

Then there's a recording platform, like Riverside.fm. It's the same cost of Zoom, but it's HD video/HD audio and it's made for podcasters; that's $25 a month. So overall that's less than $1,000 and probably less than $50 a month to run your show.

Mary: Well, it's like any business: If you're serious about it, you have to invest in it. There are no shortcuts. You either do it right or you don't. You can always upgrade, but you need a decent setup to actually get decent audio at the very least, something that's really important on a podcast.

So can you just give us a little bit of context of your company, what it is that you do, who you work with, and what you offer just for the listeners and the people that are reading the magazine? If they're

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interested in engaging you, what specifically does your company do?

I recommend finding people who are at your level or slightly above to collaborate with and seeing where the up-andcoming podcasters are that you can get your feet wet on

Hala: We have a full-service marketing and podcast production agency. We handle social media management, and we're very white-glove service.

A lot of our clients are CEOs of Fortune 500 companies or big companies, and they just want to have us run the show. They just show up to their podcast recording.

And we take over entire personal brands, so it's not just about the podcast. It's about your book, your course, your business. We talk about all the priorities in your business, not just your podcast.

That's just one element and something that we specialize in. We handle LinkedIn management, Instagram, YouTube, Twitter, and Facebook, and then we do end-toend podcast management such as guest booking logistics, show notes, scripting questions, audio editing, uploading to the hosting provider, creating the micro content, and integrating it into the social schedules. We publish; we do common engagement. We help boost the posts to make sure that they perform well. So we are really a full suite and super white-glove company. It's not like you're getting an email package. We're doing all the work. And, I have a massive team now, 63 team members, 12 major clients.

Mary: That's so wonderful. I'm really pleased for you. We've come to the end of the interview now. And I always ask my guests one last question, and that is this: If you could meet someone who is no longer living, who would it be and what would you ask them? Or what would you want to know?

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WRITER'S PROFILE Mary is an internationally recognised Personal Branding Expert who knows how to commercialise a Personal Branding into a monetisable online (and offline) business. She is a speaker and author of a number of fictional & non-fictional books and the founder of Lights Cameras Action – an end to end online coaching program exclusively designed for coaches, consultants, startups and business owners that take them from idea to productisation and demonetization in months.

Hala: I would talk to my father. My father passed away last May, and I would basically want to tell my dad that I started a company because he passed away. I started my company when he was in the hospital, and he had COVID, and he ended up passing away.

Mary: Oh my God, that's so gorgeous. At the end of the show, I get goosebumps because it always ends like this. I'm just so grateful that you were open to being vulnerable and shared that vulnerability with us. That's just gorgeous because you're a beautiful human, Hala. I can assure you that your dad is looking over you and saying, ''That's my girl. '' You are an amazing person. You're a force to be reckoned with. Honestly, you are all over social media; you're doing an amazing job. Your podcast is gorgeous.

And what you bring to the world is just unbelievable. So it's been an honor, an absolute honor, to have you on Authoritti5.0. And I just want to say thank you for your time.

CONTACT MARY: maryhendersoncoaching.com

Mary Henderson

Hala: Thank you so much, Mary. I appreciate you.

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WHEN I COUNT MY BLESSINGS, I COUNT YOU TWICE.

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SMALL BUSINESS

Try Listening TO YOURSELF!

BY ANGELA VITHOULKAS

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I have done almost 3000 hours of podcasts since 2010, including community radio and setting up my own digital radio platform – Eagle Waves Radio. I can tell you it takes more than a microphone to make a podcast. A lot more.

When I first started in community radio it was before podcasting took off and went mainstream.

As with most media platforms, technology disrupted radio incredibly. It suddenly allowed EVERYONE to have a “show”, anyone could record a piece and put it out there…..but where was there?

Ironically the same challenge still exists today – getting an audience for your podcast. So even though technology has made it easier to produce or make or record one, there still remains two questions: 1/ Why would anyone listen to my podcast?

2/ How can I monetise it AND/OR get an ROI on it?

According to Wikipedia a Podcast is: “an episodic series of spoken-word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices.”

Ive always been fascinated by audio, the nuances you can hear in someone’s voice, the difference quality equipment can make and how important an engineer can be….yes, a great engineer who knows there stuff can make you sound awesome 😊.

Assuming your content and style match with substance.

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almost as stressful as hospitality! You depend on great guests, great ideas, people listening and sponsors caring. There is nothing like getting a nosebleed in the studio in front of a guest while your live on air and using your shirt to stop the blood. But the show must go on right?

Or what its like when guests either don’t show or come unprepared….or worse, they like to nod or shake their heads as answers to your questions.

Ive seen great presenters and enigmatic leaders freeze up in front of a microphone in a normal prerecord, but when they do it on live radio it’s a real problem!

My worst interview experience was a fabulous expert in leadership who I invited on one of my very early shows. The segment was a typical 20-minute slot, but I cut it off at the 6-minute mark. It was the longest and most boring 6 minutes of live radio I had done, or I hope will ever do.

My time in community radio taught me the skills that meant I could go forward and produce my own platform; I wanted to commercialise my skills and help others to as well. It wasn’t an easy path, fraught with challenges just like any start-up, but incredibly rewarding when you can support others to showcase themselves and their expertise. I loved having my own shows, co-hosting with some incredible talent and learning how must thirst people have to hear inspiring and motivating content. But I really enjoyed producing for others even more.

As time has gone by, the years have seen podcasting grow around the globe as a medium that is accessible for all, it has meant that the audio has really been turned up in an ever increasingly noisy world. So many people feel that a podcast

I did live radio broadcasting for a long time, and it’s

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adds to their brand and that they have something to say – or something that others would listen to. So off they go and make a podcast. They get their friends on, potential clients and experts. But it’s not enough. You need to plan, design and execute a podcast as if it’s a hit show already. That means your own skills have to undergo training. Especially if it’s not your day job. There are 2 kinds of podcast hosts – those that are experts who want to showcase themselves and their business, and media talent professional presenters who can host almost any type of show content. If you’re the expert but don’t have presenter experience then that’s what you need to focus on, because one does not necessarily lead to the other.

At least not without practice.

CONTRIBUTING WRITER'S PROFILE

The single most valuable advice I can give is to listen to yourself. Record a podcast from a relaxed position to find out how you sound. Do you breathe a lot, say UM as every second word and laugh at your own jokes? Do you sound like a robot reading a monologue that could be a new experience in torture for your audience? What about confidence, can you hear authority or arrogance? If you can identify any or all of them, it’s OK. Its great actually. It means you can improve, rectify or enhance. I’m not saying you have to be perfect, not anywhere close to that. But you are asking people to listen to your voice, and even the best content won’t survive a boring voice, mumbled words or a serial umer (a person who thinks UM is a substitute for any word in the English language)

Angela Vithoulkas is a multi-awardwinning business owner who has forged a successful career in public, business, and corporate life. She is the founder and host of a new YouTube Channel - SME TV And Podcasts.

Angela’s many awards include NSW Entrepreneur of the Year as well as Telstra Women’s Business Owner of The Year. In 2017 Angela was named one of Australia’s Top Nine Influential Female Entrepreneurs.Angela’s political career began in 2012, since then she has been twice elected City of Sydney Councillor and Founded The Small Business Party – running local, State & Federal Elections.

It can be a brutal realisation when it turns out you’re not No1 with a bullet, so listen and learn from yourself and others, take on board feedback and focus on the end goal – whatever your WHY is for making your podcast.

Listen to yourself, your voice is part of your personal brand, and you want to present the best it can possibly be right?

CONTACT ANGELA: @angelavithoulkas www.linkedin.com /in/angelavithoulkas/

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DAILY REMINDER The purpose of our lives is to be happy.

Remember.

Save for later.

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MINDFULNESS

Why Working Overtime Is Bad for Your Mental Health and How Self Awareness can help (Part 2/2)

BY FALGUNI KATIRA AUTHORITTI5.0 MAGAZINE |

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MINDFULNESS

In the previous issue we discussed the issue of working overtime and the impact that can have on one’s physical health. We also discussed the Striver syndrome wherein employees willingly clock in more hours to get more work done and thereby earn more money and work satisfaction.

While all of the above impact our physical and mental wellbeing that just seems to be the tip of the iceberg.

According to a study, employees that had clocked in larger working hours also experienced higher depression rates.

Men are more likely to be affected by depression because they tend to have more time available to clock in the extra hours while women often have responsibilities at home which cause them to leave work on time.

That said, it’s crucial to note that there are no major Impact of Overtime on Mental Health differences in how depression affects men and women or even people who are married. Age is also not a determining factor.

Working overtime has a direct correlation with stress, depression as well as suicidal ideologies.

This means that as workers increase the number of Regardless of gender, the rates of depressions are overtime hours, they are more likely to experience shown to increase above 40 hours a week. the aforementioned mental issues.

3.Suicidal Thoughts While depression can affect anyone, according to 1.Increased Stress Levels Increasing overtime hours has been shown to result studies, more women are affected by suicidal in heightened stress levels. This is regardless of ideologies than men. Even when the data is adjusted for age, education background and gender, gender, marital status or even education levels.

There is a higher rate of stress among workers if still women seem to be most affected by such the additional overtime hours were unintentional. ideologies.

That said, there are plenty of men who are also What’s more is that stress causes unhealthy lifestyle choices such as excessive consumption of affected by suicidal thoughts. Moreover, studies alcohol, increased smoking, and insufficient sleep show that the rate of suicidal thoughts tend to all of which can cause adverse physical and health increase with over 60 working hours per week. conditions.

This proves that stress can lead to depression Furthermore, stress can lead to depression which which in turn can lead to individuals taking their own lives. can ultimately result in a vicious cycle of selfsabotage.

2.Increased Depression

Higher stress levels can ultimately result in depression. This is mainly caused by the fact that sleep deprivation, stress levels as well as overall health status influence depression.

Longer working hours can affect all three and result in limiting beliefs and can cause emotional triggers.

The Importance of Self Awareness

Self-awareness is evaluating your own self with the goal of viewing yourself from an objective standpoint. It’s a journey of self-discovery and selfdevelopment that requires deep thought and allows you to see the flaws in your personality with which you can then work towards improving.

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By understanding your motivation towards working overtime, you are able to make changes in your habits that will save you from experiencing the adverse mental issues that we’ve mentioned above.

Self-awareness allows you to live more mindfully of your health as well as how this affects those around you. For instance parents have pendants who not only rely on their ability to provide but also their wellbeing.

A family will be affected if one of its members suffers from physical and mental issues such as depression and stress that could result of working overtime. This will also affect the income as not only will the affected individual be unable to work and provide but treatment also causes a dent on the family finances.

Secondly, family time is important and working overtime will often lead one to spend less time with their loved ones. If you have children, then a lack of time and guidance may create resentment and a breeding ground for all sorts developmental problems.

And lastly overtime will affect your overall performance at work.

While you are able to clock in more hours thus more pay in the short term, the loss of motivation and fatigue will result in reduced production overtime.

Being mindful and self-aware of how working overtime causes a ripple effect not just in our own life but in the lives of close family and loved ones can help put everything in perspective and encourage more positive and healthy life choices.

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CONTRIBUTING WRITER'S PROFILE

Falguni Katira is a professional transformation coach that helps leaders change their habits and thought patterns barring them from their path to holistic success.

Clients who participate in her coaching program are positioned to adapt to change and maintain their competitive edge in all the dimensions of life, including spiritual, intellectual, career, finance, love/ relationship, family, social, and health / fitness.

Final Word Working overtime might seem beneficial, but results from various studies show that it’s actually detrimental to the development of both the employee and the business. For the employee, they can suffer adversely both mentally and physically. For the business this means less productivity in the long run. It’s best therefore to limit your overtime hours.

CONTACT FALGUNI: www.falgunikatira.com

@falgunikatira @falguni_aastha @aasthabhagia

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GROWING, SCALING AND IMPROVING YOUR BUSINESS

FOUR WAYS TO GENERATE LEADS ON LINKEDIN TO

GROW YOUR BUSINESS

By John Knotts

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GROWING, SCALING AND IMPROVING YOUR BUSINESS

The top way to grow your business is to sell more products and services to more customers.

The most important thing for sales to sell to more customers is to generate more leads.

Businesses are always looking for ways to generate leads.

Since social media has become more popular since the pandemic, many businesses look for ways to generate leads on social media platforms. Many business-to-business companies are looking for ways to generate leads on LinkedIn. This article shares four ways to generate leads on LinkedIn. Best of all, all four of these methods are free.

1.Poor Man’s Sales Navigator.

LinkedIn is free for everyone to use. However, they do have paid options for job seekers, recruiters, and sales professionals.

Unfortunately, the free accounts do not let you talk to people unless you are connected to them.

This can make it difficult to generate qualified leads.

There are two ways, using LinkedIn’s search function, to find and connect with potential leads.

The first way is to connect with people in key positions. I normally work with other Chief Operating Officers to either coach them in their current role or as a consultant helping them grow, scale, and improve their business.

In the search bar on LinkedIn, type “Chief Operating Officer” or “COO.” In the drop-down,

you can select the “in People” option or you can press enter and then filter the results by “People.”

This filters only people who have used the role in their profile. Then, you can use the “Connections” filter to only “2nd” and “3rd+” connections. This limits your search to those you are not connected with already. You can further segment your search to a specific city, state, or country with the “Locations” filter. This way you can find people with that role in a very specific location, like “Texas, United States.” When doing this I came up with 32,000 people with Chief Operating Officer in their profile in Texas that I have not already connected with.

Two other filters that are helpful in further filtering your search are by “Industry” and “Service categories.” This way you can specifically target your search to people you might want to work with.

The second way is to search by companies that you always target.

In the search bar on LinkedIn, simply put your cursor in the search bar and hit enter. Then, filter this search by “Companies.”

Once you only have companies listed, you can filter first by “Locations;” again I will limit my search to “Texas, United States.” Many people only want to work with companies of certain sizes. By using the “Company size” filter you now can further segment your search. I selected “1150 employees” and “51-200 employees.” This limited my search to 10 million results in Texas.

Again, you can filter by industry. The results will

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GROWING, SCALING AND IMPROVING YOUR BUSINESS

normally start with those companies you are following. Once you have selected a specific company, you can click on “People” for that company, scroll to the bottom of the list, and select “See all employees.” You can then search for interesting employees in that specific company.

By doing this, you target your search to very specific types of people that you want to connect with.

2. Leveraging LinkedIn Polls.

Polls, that are well written, can allow you to specifically target people that might be looking for something your business delivers.

Currently, polls get some of the best reach on LinkedIn. If you word your poll effectively, you can obtain a list of initially qualified leads with little effort.

Let us say I posted this poll on LinkedIn: “What are your thoughts about business coaching?”

Option 1: “I’m seeking a coach.”

Option 2: “I would like to learn more.”

Option 3: “I don’t need a coach right now.”

Option for: “I’m not sure.”

You can have up to four options on a poll.

Now, the people that respond, “I’m seeking a coach,” would be people I would reach out to immediately.

3. The Power of LinkedIn Events.

LinkedIn Events are very effective at finding and

connecting with leads.

Put together an event that would attract people that might be interested in what you offer. Make sure the event is set far enough out in the future to allow for massive invites. For instance, I might hold a free webinar on Growing, Scaling, and Improving Your Business.

Every week, you can invite up to 1000 people on LinkedIn. This is why you want to set the event out into the future. You can send a LinkedIn message to every person that accepts the invite, even if you are not connected to them.

Also, if you set up this on Eventbrite, those that sign up will provide their name and email address to you. This will put you in direct contact with prequalified leads.

4. Prospecting in LinkedIn Groups.

The last method is to use LinkedIn Groups as a prospecting platform. People tend to join groups that they are affiliated with. Although posting in these groups is not very effective, if you belong to the group, you can see their membership.

For instance, I belong to the “Chief Executives” group, which has almost 119,000 members.

When in the group, I can see all the members.

Even if you are not connected to these members (i.e., 2nd and 3rd connections), you can still message them directly and invite them to connect with you.

Using These Methods Of course, these are just prospecting techniques to find people that are more qualified for your business, versus just randomly connecting with

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GROWING, SCALING AND IMPROVING YOUR BUSINESS

CONTRIBUTING WRITER'S PROFILE people on LinkedIn. You still must do a few things to further build a relationship. Just sending these people blind pitches at this point will probably result in little success. Here are six simple steps to develop those leads on LinkedIn. Look at their profile and validate that they are indeed someone that you might want to work with.

Check to see how active they are on LinkedIn – do they have any connections and do they have any activity in the past 90 days.

Look for anything about them (work, interests, background, schools, etc.) that you have in common with them.

If they have posted, read, like, and comment on some of their recent posts or even tag them in one of your posts to get their attention.

Send them a personal invite (versus an empty connection request) that highlights what you have in common or builds a closer connection.

If they connect, initiate a meaningful dialogue with them and share free resources that help them, versus trying to sell them something out right.

As a personal and professional business coach and consultant, John Knotts has been growing, scaling, and improving businesses for over 25 years. John portrays himself as a Success Incubator with his company Crosscutter Enterprises. His deep thought leadership on #business and #success can be found on LinkedIn, Facebook, Twitter, and his website, www.crossctr.com.

I make it a point to not come across as salesy on LinkedIn. I try to provide value and information with the goal of building a rapport and leveraging the Law of Reciprocity. However you choose to approach these individuals, you now have more specifically-targeted leads that probably are more interested in what you have to sell.

CONTACT JOHN: @successincubator

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e v Lo

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CAREER DEVELOPMENT

HOW MUCH HAS THE WRONG HIRE COST YOU AND YOUR COMPANY? LEVELING UP EXECUTIVE SEARCH IN THE 21ST CENTURY

YELIR ANIG YB

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I’ve helped multi-billiondollar companies attract talent to build their executive teams.

Hiring the wrong executive puts a company at a costly, uncompetitive disadvantage. Conducting a thorough executive search process helps protect financial, people, and cultural assets. I wanted to unpack what underpins a successful executive search by interviewing an entrepreneurial business leader with over thirty years in talent acquisition and leadership-level search expertise.

small private businesses across industries in technology, consumer goods, energy, sports and entertainment, food and beverage, financial, healthcare, and nonprofit.

She is an established leader in the executive recruitment industry and admired for her insights, astute resourcefulness, and optimistic zeal that inspires clients and candidates alike.

I invite you to read my Q&A with Sherry Cadsawan, CEO and Founder of Talence Group Executive Search and Consulting. Cadsawan’s experience spans Fortune 100s to

One client recently said Cadsawan has “rewritten the rules of recruiting” and has a “surgical approach” to partnering with companies. She developed and has tested a bespoke

talent-assessment model that yields unprecedented results.

This article is for decision makers who are curious about how executive search companies partner to find leadership talent. It is also for leaders who are in career transition, needing insight into an executive search consultant’s methods and priorities to build effective recruiter relationships as a part of their job-search strategy.

Sherry, would you start off by giving me a few career-story highlights?

A quick overview is to say I have

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global expertise and served Fortune 100s to small, private, and family-owned businesses.

I’ve led talent acquisition for significant merger, acquisition, and integration activities. I’ve helped multi-billion-dollar companies attract talent to build their executive teams. All these opportunities helped inform me of what works and what doesn’t when it comes to hiring the right leaders who not only execute but who can attract and mentor talent that strengthens their bench.

After twenty years working in a corporate environment, why did you leave to start your own executive search firm?

Over the years, I found myself as an advisor to executives who were struggling with removing an ineffective leader and needed my help identifying the leadership skills required to do the job successfully. I started to realize there was a void in the market for effectively identifying and hiring strong leaders. Nobody was focusing on leadership skills and experience. They were primarily focused on words on a résumé. My goal became helping companies keep their competitive advantage by selecting the right people who aligned with their strategic objectives and had proven people leadership skills.

Since then, I developed a unique talent model focused on leadership assessment, selecting leaders with vision, who can connect and engage the workforce.

It was painful to watch companies make hiring decisions that were detrimental to their company. The cost to them went well beyond lost time and opportunity; at times, it led to irreparable damage on their revenue and hampered achievable growth. The wrong leadership hire can damage so many areas of the business including harm to their employment brand, which may have taken years to build. On top of that, I saw the downstream impact on loyal customers.

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well-informed hiring decisions that have a positive and long-term impact on their business.

What are the top mistakes you’ve seen leaders and board of directors make that resulted in a mis-hire for a critical executive-level role?

Where do I start? Bias towards people they know, were referred by the Board, have Ivy League degrees, worked at a brand-name company, or simply because they are from the same industry in the exact role they are hiring for. Not only does this eliminate the opportunity to hire for diversity, but these people are not hired on their proven leadership ability and fit to the organization.

One of the worst mistakes I’ve seen leaders make is not considering great candidates because they don’t recognize the name of their university or place of employment.

What makes an executive hire successful is having a competitive recruitment and considering non-traditional candidates across industries without geographical borders. Then, evaluating them on past accomplishments, KSAs, diversity, and a career journey with proven experience, successes, failures, and hard work.

Once they meet this criterion, you now need to deeply evaluate them on their leadership approach and against the company culture and values. The hiring team should dig deep into how the work gets done, not just what gets done. How does the candidate “rally the troops,” get people to want to follow them, and collaborate with people below, above, and next to them? Does this leader take a unified “one team” approach to their work?

My goal became helping companies keep their competitive advantage by selecting the right people who aligned with their strategic objectives and had proven people leadership skills.

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What would you say are your client companies’ biggest concerns as they launch an executive search?

Companies fear hiring the wrong person, which is why our proven model helps avoid a hiring misfire. They want a good return on their investment when hiring an executive search firm, but you need to realize the cost of the hire isn’t just in the recruitment. Either future-proof and get a benefit from hiring the right person who will make a difference, or you have further loss if you select the wrong person.

I recently conducted a poll on LinkedIn and one question that came up was, “Why hire a search firm?

How do they add value beyond filling the role?”

Companies hire an executive search firm to provide confidence they will select the right person who is the best possible fit for the leadership role, the business, and the culture. They hire us to have a broader reach as well as to be an extension of them in the market and broadcast their value proposition. Bottom line: We provide them with an efficient channel and manage the search to keep everyone in alignment.

What our clients value the most is not so much what we do, but how we do it – it is our secret sauce! We naturally bring an outsider perspective to the stakeholders and unbiased input that broadens their thinking. We unravel the feedback from the team and help everyone focus on the mission and outcomes of the role in a way that helps them evaluate who would be the most successful candidate.

Many search firm homepages have similar language about their consulting and hiring process. What distinguishes your process in the marketplace?

We know businesses today face fierce competitive pressure and getting the right people in the right jobs has never been more important. Our experience led us to successfully test and validate our own SMART candidate evaluation model to address today’s demanding needs.

This differentiated approach has led us to a successful 99% fill rate.

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our talent search accordingly.

How should a company evaluate executive search firms? Any warning signs it might not be a good match?

First, ask them about their approach and method. Second, ask them who their clients are. Third, ask them about their guarantee.

Also, listen to hear if you are getting a sales pitch or if they are truly consulting and listening to understand your unique business challenges.

If you could offer one piece of advice to leadership and executive-level clients, meaning client companies, what would it be?

Know what you are recruiting for – it goes back to the first step of our process, discovery. What is the mission of the role?

What do you need them to achieve? What are the desired outcomes? Write that down, because that is what you will measure them against at the end of the year. Then ask what skills they need to be successful.

How do you help your client companies avoid costly hiring mistakes?

Other than training them on our SMART evaluation tool, which stands for Strategic, Motivational, Authentic, Resilient, and Transformative, we also love to provide our Assessment & Selection training program if they want to upskill their interview team. We know that our method works, because other than our 99% successful fill rate, we can also say our candidates have a 98% retention rate, and 99% of our customers endorse our work.

Do your clients worry your process will take too much time?

There is a difference between speed and efficiency. They quickly see they don’t want to skip any steps in our process – and that takes some time. This is not a product they are buying; this is a person they are

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evaluating and getting to know. It is kind of like dating. You need to spend time with the person to see if they are the right fit.

I noticed you didn’t say “culture fit.” How do you determine fit?

Our definition of “fit” is evaluating the candidate’s skills, values, and passion for the job. We don’t straight out ask candidates what their values are; instead, we look to see if the values come through each story they share with us. Then, we look and listen for a values alignment with the company’s values.

So, we are looking for a “fit to values” versus saying “culture fit.” The experience we have from holding deep conversations allows us to listen for common themes with how the best leaders show up.

How do you assess future potential vs. past achievements?

I think potential shows up in past behaviors and accomplishments or failures. It shows up when you share experiences, what you have learned, and why you are a stronger leader and decision maker because of this. I really believe the best leaders show up to an interview prepared to provide information as well as gather information to help determine their fit for what the company needs.

High-quality interviews occur when the candidate has done their research and can anticipate what is going to be important to share. They show up humble and ready to listen. The candidate should be dissecting the questions asked by the interviewer to understand what they are being asked. Then, the candidate can provide aligned past experiences that demonstrate knowledge or expertise in the area the interviewer is trying to uncover.

What about your greatest placement failures? What happened and how did these mistakes influence your work today?

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alignment. Fortunately, we’ve had very few hiring failures because we go deep with the client before going out to search. However, the failed hires are heart-breaking and gave us painful key learnings.

One failed recruitment was replacing the owner and CEO of a company.

The owner/CEO convinced us that he was ready to let go of the reins and hand them off to a new CEO. When it came down to it, though, the former CEO was unable to stay out of the day-to-day operations, and he smothered the new leader, who decided to leave the company. Having two chefs in the kitchen rarely works out.

When you put someone in charge as leader, you have to let them be the leader. In most cases, what I have learned is you should not have a leader replace themselves because it rarely works – at any level, really. I have seen this fail time and again in my career. Sometimes it can work when a leader has been promoted, and they are backfilling the role

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because they are fully vested in getting to the right result.

Can you think of a candidate story that really grabbed or hooked you?

Are there types of stories that are better to tell in interviews?

What really hooks me onto a candidate is someone who shows up as a SMART leader. Aside from being strategic, they are authentic and communicate from the heart. They don’t just give you answers that you want to hear. They share their failures in a natural and reflective way. They talk about challenges they overcame and what they learned.

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good match, not just a job. They are honest and authentic by explaining what they are great at and not-sogreat at because if that’s not what we are looking for, they want to POSTMODERN

PAINTING. Stella

respectfully bow out. alternately paints in

oil and watercolor

Hiring for diversity is vital for a thriving business today. How do you consult with diversity and equity in mind?

It is not one story; it is the entire package of how they show up to tell their stories.

It is super critical. It is our strategy to cast a wide net for candidates and help our client see that attracting a diverse candidate pool means opening to other industries and locations, and intentionally looking in unexpected places. I encourage them to think about the value of diversity and the positive impact it has on their business and culture.

We also appreciate thoughtful leaders who listen to understand what we are digging for, which include times of struggle. These candidates are the best interviewees because they know how to navigate the conversation. It also shows me the candidate wants a

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CAREER DEVELOPMENT

influence who gets exposure and who is at the top of the list in the pipeline.

We have this conversation at the beginning of every recruitment.

This approach has been working, and we’ve placed several incredible diversity candidates who may have been overlooked otherwise.

It sounds like you've been able to help companies make it a priority, but I imagine you partner with companies that are on the cutting edge with their diversity hiring practices.

It puts a smile on my face when my client brings up the topic before I do.

They want to know our strategy to recruit diversity candidates, and together we can drive for diversity hiring.

On the other hand, when we work with a company that is not as focused on diversity, it’s an opportunity for us to educate and share with them our philosophy and practices. We’re going to do it with intentionality whether they’ve asked for that or not. I feel like those clients appreciate it because it reminds them diverse hiring should be a priority.

What top “non-starters” do you observe when you are interviewing executive-level candidates? What mistakes do you see candidates make?

That is easy. Arrogant people who can’t listen and never stop talking. Leaders must be great listeners and authentic communicators. If they can’t quickly convey or contextualize the information they’re sharing, it’s all over. This means they don’t have executive presence.

A few others would be when people put their credentials, pedigree,

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rolodex, or degrees forward over driving real results. Not giving credit where credit is due.

And, when the candidate is not prepared for the interview when they had ample time to do research. These are all showstoppers.

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CONTRIBUTING WRITER'S PROFILE

Being an entrepreneur and leading your own company is very time-consuming. What do you like to do for fun? What makes you tick?

I enjoy reading leadership books and following leadership luminaries. I have been described as an energetic and entrepreneurial person who loves to work hard and play hard. I appreciate the outdoors and spend time mountain or road biking, skiing, and running, and now I am a beginner surfer. Most days, I do find the time to run with my very big, energetic mutts who love backroad trips. I lived in Brazil earlier in my life and learned Portuguese. Spending time abroad with my family is simply the best.

Sherry, thank you so much for your time and sharing your experience and philosophy about hiring leaders and assessing talent. What we did not cover here is the importance of building relationships with executive search consultants as a part of a holistic job-search strategy. It can be one advantageous networking strategy -- and I know your insights will give many leadership-level job seekers ideas about how experienced recruiters assess talent.

Gina Riley Consulting & creator of the CareerVelocity System™. She is a career transition coach who helps leaders customize their career stories to land jobs where they can leave a legacy. She is an Executive Search Consultant for Talence Group.

Where can people find out more about you and Talence Group?

They can find me at talencegroup.com. I’m also on LinkedIn most days and welcome personalized connection requests.

Speaking of that, a great way for people to stay on top of new opportunities we promote is to follow Talence Group’s LinkedIn company page and “follow” each member of the Talence Group team. It is an important job-search strategy to follow any company you have an interest in.

CONTACT GINA: ginarileyconsulting.com

@ginariley

Thanks again for your time!

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QUOTE

EDUCATION IS OUR PASSPORT TO THE FUTURE, FOR TOMORROW BELONGS TO THE PEOPLE WHO PREPARE FOR IT TODAY MALCOM X

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LINKEDIN

LinkedIn myths busted:

10 red flags for advanced LinkedIn users

BY JILLIAN BULLOCK

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LINKEDIN

OK – so you’re an advanced user of LinkedIn, feel like you know how it works, try to do all the right things…but the traction you want hasn’t materialised.

Myth #4: Nobody is Interested in my story

With so much conflicting information and many myths out there that quickly gain momentum (and become “truth”), it’s easy for even the most seasoned LinkedIn user to feel confused.

FALSE: The Aboriginal Dreamtime stories lasted millions of years, so stories are powerful and fundamental to being human. Stories entertain and helps us remember and recall vital information. BUT… keep them relevant and strategic.

For advanced users, I wanted to share these insights and de-bunk some of the myths:

Myth #1: Don’t bother with company pages – they don’t work FALSE: Not only is this myth not true, there are just three great reasons for having a company page for SME’s: 1. Linking your profile to a company page increases search rankings 2. It ‘claims’ your company name 3. Great for brand positioning

Myth #2: Just post good content, don’t worry about the algorithm FALSE: Good content is a great start, but if it’s not posted in a LinkedIn friendly manner, you won’t reach the eyeballs you need. Algorithmfriendly content simply reaches more people.

Myth #3: You can only get somewhere on LinkedIn if you have 30,000 connections FALSE: (But you DO need to take action here): Former head of Global Communications at LinkedIn, Koka Sexton, said “visibility gives opportunity on LinkedIn”. But everyone has to start somewhere. So, take the base you have and make the effort to grow your network.

Myth #5: Pods are LinkedIn suicide FALSE-ish: LinkedIn Pods have developed a reputation as a place to manipulate the LinkedIn algorithm. Most groups ARE like this however, some are very supportive where JVs and referrals are facilitated. All the big influencers on the platform have been involved in pods at some point over the last 3 years… and many still are!

Myth #6: Join groups or start a group on LinkedIn FALSE: Despite LinkedIn promising to improve Groups for some time, they still haven’t altered the algorithms and notifications enough to make groups worthwhile.

Myth #7: Posting external links on LinkedIn sends you to “LinkedIn Jail” FALSE: This was the case, however since the Dwell Time algorithm of May 2020, it’s no longer true, external links are no longer suppressed.

Engagement on your posts may be gone down but traffic to your site may be up.

Myth #8: Sharing other people’s content suppresses the algorithm FALSE: It’s just not logical for LinkedIn algorithms to suppress shared content. However, studies

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LINKEDIN

CONTRIBUTING WRITER'S PROFILE and surveys suggest that users don’t like shared content. This means users aren’t engaging rather than algorithmic suppression.

Myth #9: Spending an hour a day on LinkedIn is all you need FALSE: LinkedIn should be an organic platform to engage in conversation and build business relationships. Chatting with someone back and forth flows better if it’s organic and timely. A message that receives a response once every 24 hours doesn’t have the conversational flow that’s needed to build rapport.

Myth #10: Using digital agencies or software will Guarantee you x leads a day FALSE: (And dangerous!): Many agencies engage casual staff and use templates or banned automation bots for mass messaging campaigns.

Quantity – Yes. Quality – no. Mass messaging can ruin potential relationships and have your account flagged for spam and even potential removal.

Jillian Bullock, the LinkedIn Ninja Down Under is a LinkedIn trainer, author, podcaster, consultant and award-winning, fully certified 'LinkedIn Ninja'.

Jillian is a qualified member of the PSA (Professional Speakers Australia) and the only LinkedIn trainer in Australasia to be recognised by LinkedIn HQ, San Francisco as an “Independent LinkedIn Expert”.

CONTACT JILLIAN: https://linkedinninja.com.au/

https://www.linkedin. com/in/jillianbullock/

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WASH YOUR HANDS

PSA

#StopTheSpread

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COPYWRITING

What’s the Purpose of Your Content, Anyway?

By Lee Rowley

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Hey there entrepreneurs, leaders, and other darned fine humans. I’m Lee Rowley, caretaker of words over at Lee Rowley CopyBranding, bringing you insights from the trenches of the copywriting world.

Why? Because you’re worth it.

I’m going to take a break from the “Take AIM” series this month to hit on something that seriously needs to be dealt with in the online marketing world - the idea of “content” as a marketing tool.

If you’re using any of the socials (LinkedIn, Facebook, TikTok, whatever) to build an online presence for your business, then you’ve definitely heard folks telling you that content marketing is the way to go.

So have the other hundred-million-or-so folks trying to do the same thing.

That means there’s a LOT of content out there.

More than any of us could possibly keep up with.

It’s pretty freakin’ overwhelming. But is it useful?

Maybe. Some of it, anyway.

Look, the problem with “content marketing” is that everything we’re putting out there - on socials, blog posts, web pages, sales pages, etc. - is ”content.”

But what purpose are we serving with that content?

For many of us, that purpose is basically showing up.” We’ve been told to publish content like nobody’s business, and dang it, that’s what we’re doing.

Beyond that, though, what’s the purpose behind each piece of content you publish?

What feelings and lingering thoughts do you want them to have after they’ve gone on about their day and forgotten the specific words of your content?

COPYWRITING

The human brain, after all, is a vast network of connections. And because the language of emotion (safety, fear, threat, trust) predates organized written language by a couple hundred thousand years or so, your audience will connect your name and company with a feeling much more strongly than with specific facts or benefits.

Each time you publish content, you are creating certain feelings in your audience members.

But don’t get too excited, because “boredom” is a feeling. So are “mistrust,” “apathy,” and “indifference.”

I know… kinda harsh. But I just want to get across that nobody’s reaction is really “neutral.” If you’re boring people, or if people feel “Deja Moo” - “I’ve heard this bull before” - then they’re going to tune you out. And that means they’re not going to pay attention to your business.

Here are some useful purposes your content can serve, instead of clogging folks’ feeds with crap they won’t read: • Relevant engagement: Polls are amazing for engagement, but keep it relevant to what you do or whom you serve. Polling folks on their favorite pizza toppings isn’t going to bring you any relevant attention unless you’re in the restaurant industry. Choose topics that audience members can relate to, and that deepens their interest in your brand.

Lingering feelings: Through relevant engagement posts, you can help your audience feel understood and heard, while keeping the conversation near the problem you can solve for them. In a world where many businesses treat customers like nothing more than credit card numbers, that feeling of being understood can go a long way toward trust and loyalty.

• Unique insights on industry news: Ever see

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someone on LinkedIn share a post or article with no commentary? I mean, a diapered chimp can do that. Folks might be grateful for the link, but it’s not going to make folks think of you as the “go-to” authority in your industry. Try adding your own insights - in detail - and be sure to ask readers for their own thoughts and opinions.

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CONTRIBUTING WRITER'S PROFILE

Lingering feelings: Sharing your own insights on relevant industry news puts you in the role of “trusted advisor” - one who not only knows what to look for, but who knows how to interpret the information. This enables people to view you as a reliable resource, which relieves them of the work of looking anywhere else.

• Challenging “settled” wisdom: A lot of what people “know” to be true is made up of deeply held beliefs - not actual “knowledge.” What relevant beliefs do your audience members have that are keeping them from “better,” whatever that looks like for them?

Lingering feelings: On the surface, people want to cling to their beliefs. By helping them eliminate the fear of change by showing them how new beliefs can open them up to new solutions, you can liberate them from the limitations of those beliefs. And that leaves your audience feeling both empowered and grateful.

Copywriter, comic, curmudgeon that’s Lee Rowley. In a world of flaccid, lukewarm marketing, Lee crafts copy that connects, persuades, and endears… giving his clients the leverage to render their competition irrelevant. His signature livestream, Lee After Dark, underscores the depth and complexity of human nature that eludes copywriters and marketers today.

What about you - what lingering feelings do you want to create after folks consume your content?

Does your content produce those feelings? If not, it’s time to give your content strategy the ol’ heaveho and start paying attention to why you’re creating each content piece.

Got it? Groovy. So I’ll be back next month to wrangle another word-related marketing topic for your entertainment and edification. Until then… go partake of the rest of the wisdom here. There’s plenty to go around...

CONTACT LEE: @theleerowley

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QUOTE

To invent your own life's meaning is not easy, but it is still allowed, and I think you'll be happier for the trouble.

BILL WATTERSON

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VIRTUAL ASSISTANT

Outsource Christmas to a Virtual Assistant

By Linh Podetti

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It’s coming up to that wonderful time of year! Are you starting to feel all warm and fuzzy for the Christmas season or are you feeling overwhelmed with all the impending Christmas tasks on top of your regular workload? It’s tough, we know!

This is where a Virtual Assistant (VA) can help you get through this exciting, but stressful time by helping you organise gifts to clients and employees as well as the administrative Christmas tasks like updating your company’s trading hours on your website and Google Places.

Christmas Tasks for your Virtual Assistant Here’s a round up of some of the most commonly outsourced tasks that our clients assign to their VAs as well as our recommended tools.

1. Personalised cards Your clients will be bombarded with generic cards and eCards this time of year. So to give yourself a memorable WOW factor, you should create completely personalised cards for your clients by using a tool (that I personally love and use for all special occasions) called SendOutCards.

SendOutCards is an online platform that allows you to add your own photos and heartfelt messages to a card, then when you’re ready you simply enter the recipient’s address and a greeting card will be printed on high quality paper and sent via mail!

Here’s how you could ask your VA to organise personalised cards for you: Create lists of clients and their delivery addresses Source or design images for the cards to personalise the front and back Write a nice personalised message Organise the delivery of the cards once approved by you To make the card as personal as possible, you

VIRTUAL ASSISTANT

should ask your VA to source photos of the recipient (a recent photo of the two of you together is a good one!) or a nice memory they’d like to have as a keepsake.

2. Montage videos If you have clients that would appreciate a meaningful video, a VA can put together a collection of all the achievements and happy memories into a montage video as a Christmas gift.

You can also ask your VA to do a montage video for your company with all the highlights from the year to share with your colleagues. You’ll be able to watch this together during your Christmas celebrations and leave everyone on a happy note before the year ends.

Your VA doesn’t have to be an Advanced Video Editor either. There are plenty of easy tools like Canva and Biteable that have existing templates that an Admin or General VA can use too.

3. Gift deliveries Everyone loves a surprise gift during the holiday season, but organising them can take a lot of time, especially if you want them to be meaningful gifts.

This is where your VA can help you with researching your clients’ interests in order to arrange a Christmas present that they’ll love - such as a Kindle with a personalised case for the booklovers!

These gifts will show that you pay attention to your clients and help you build stronger relationships and better rapport.

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4. Update trading hours and delivery times Now let’s not forget all the admin tasks that you’ll need to do closer to Christmas time. Here are all the places your VA can help you update with your holiday trading hours: Website (e.g banners, setting up a Christmas Trading Hours page, ‘Get it in time for Christmas’ notifications) Email campaigns Email signatures Autoresponders Social media (and pin it to the top of your feed!)

Google Places Calendar reminders and alerts 5. Update Social Media Banners Get into the festive season by updating your social media banners and profile photos with Christmas themed graphics.

Even something as simple as popping a Christmas hat on your logo can get you into the spirit! These are tasks that your VA can easily complete using tools like Canva.

6. End of year reports If you give your VA access to your insights and report platforms, they can gather data for you in preparation for your end-of-year reports. This is a HUGE timesaver that our clients love outsourcing when working with VAs. In addition to this, your VA can help you with competitor research as well as upcoming trends for next year that you can add to your report notes too.

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CONTRIBUTING WRITER'S PROFILE

Linh Podetti is a serial entrepreneur, currently the founder of Outsourcing Angel, a virtual assistants agency and the co-founder of Dawn Media Productions, a video marketing agency. Linh is passionate in helping entrepreneurs achieve freedom by empowering them to build a business that will free up their time to be with their loved ones.

Whatever the Christmas task is, just remember that you don’t have to do it all. If you can outsource these tasks to a VA, it allows you to properly plan for a strategic start to the new year ahead!

OUR EARLY CHRISTMAS PRESENT TO YOU Let’s get you organised this Christmas with the ultimate Virtual Assistant Christmas Checklist!

Simply download it for FREE from: outsourcingangel.com/freechristmas-checklist

CONTACT LINH: @linhpodetti https://linhpodetti.com/

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l ve peace save our trees AUTHORITTI5.0 MAGAZINE |

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PERSONAL DEVELOPMENT

E R U G I F Y 6 YDA A P the s i ow y n Wh

a rt a t d s an b o r j ou y t i qu to e tim

by

ss ine s bu

lor y a e T s i Lou

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Only read this if you want to create 6 figure paydays.

Imagine yourself 12 months from now - living life on your own terms. Imagine having clients you want to work with. Imagine being at peace, feeling calm when you think about money.

Imagine consistently doing $20k or $30k months. Or $100k days! You won’t be the first person to dream about this. It’s all about how you drive your dream!

PERSONAL DEVELOPMENT

Are you feeling caged? What are you focusing on?

Neuro-science shows us that what we focus on magnifies!

There’s a great saying which says: “You will prosper even as your ‘soul’ prospers”.

Why NOW is the BEST time to start your business:

You can’t drive a 6 figure payday dream with old mindsets. Healing of old wounds, beliefs and internal money rules is key. What would happen if you could overcome those fears quickly?

We all know there’s a major shift happening across the earth.

Have you been paying attention to your dreams? This is where the miracles happen!

People are suffering. They are looking for leadership. They need YOUR STRENGTH. Your insight. Your emotional intelligence. Your skills! Your spiritual gifts. Your strategy. Your ideas! And they WILL pay you for them if you know how to quickly connect with deepest desires of their heart, and translate this into an offer that meets their most desired need.

There are new problems which only YOU have the ability to solve!

Think of the journey as an adventure, not with fear…

I remember when I was in a corporate role, and I knew I wanted to go out on my own. I was burnt out. Sick of a toxic culture. I saw the amount of value I was adding to the organisation. I could see opportunities to translate my skills into an online offer - but I was SCARED!

While I knew I had skills, I remember not knowing enough about technology, and procrastinated about what to offer and how to create or price a service. I had many times where I felt uncertain. The gap between feeling In 2020 two of my start up clients began to sell uncertain and certain is a process of growth and learning. We all go through these highs and their paintings online for $1000+ .Leanne started an online beauty academy and has sold lows – but we become better at moving through them quickly when we have the tools $70k in services within 2 months since we began coaching. Mark landed an $18k Coaching to do so. gig within 6 hours of our first session.

Some go fast and some go slower. It’s a Carve out a Signature Brand which transition from an ‘employee’ mindset to an mirrors who you are - completely. Most ‘entrepreneurial’ mindset – which requires new people don’t know how to do this. It’s learning. something not commonly taught.

I have yet met a person who can’t commercialise their talent if they are prepared to do the work. Often people are surprised at what they achieve.

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PERSONAL DEVELOPMENT

To create a Signature Kingdom Brand™ is the What will you do in moments of uncertainty? most INCREDIBLY empowering, fulfilling and exciting adventure. It requires confidence and How will you overcome roadblocks or struggles courage. along the way?

When you begin to map this out, you’ll find 6 FIGURE PAYDAY MINDSET: yourself rapidly rising to the top of a category because you have something which no-one Here’s one of the many activations we use in else can replicate, or even compete with on price. The right people will be attracted to you. our Neuro-flow™ Emotional Momentum Grids: 1: Pick 3 emotional words to describe how You can bring ideas, strategies and solutions to STEP you would have to be in order to be successful families, leaders, and solve mental, financial, in a business.

How will you show up as that emotional, physical, practical problems via a person who does this behaviour?

Unique Secret Offer !

We asked our most successful clients the following questions: What are you prepared to commit to doing, in order to build a 6-8 figure business?

Who do you want to be?

What kind of person would do what you want to do? Describe that person.

STEP 2: What has to change for you in order to be that ‘word’ eg courage, disciplined, focused.

STEP 3: People around you can be a trap to staying stuck Especially if they have a more conservative thinking style. Who could hold you back? Are you willing to stay in the same pain to please someone else? Who could help you to grow faster?

4: What will it cost you to stay the same?

Are you highly creative, spiritual or emotionally STEP What would be the cost to your health? Your intuitive? What brings you joy? happiness?

What commercial skills do you need to learn so ENERGY: you can make sales?

STEP 5: If you worked for yourself - How would What is something you’ve spent time you replenish your emotional energy every mastering? day?

How much do you love yourself when it comes STEP 6: What kind of activities energise you? to receiving money?

Are you the kind of person who is instinctive, What could you do? loves people and who is highly motivated when Do you have experience or professional given a challenge or goal? credentials dealing with people and their emotions? Do people come to you for help?

What tribe do you need to be around? What or Marketing skills. kind of coach, mentor and peers will encourage Sales Business Coach or Consultant to specific and excite you? Help you to stay motivated? industry.

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Executives and Internal Coaches.

Operations or Technology Artists, musicians, wellness, life, health experts, sports or fitness coaches.

Accounting, Legal or Health professional

PERSONAL DEVELOPMENT

CONTRIBUTING WRITER'S PROFILE

SALES IS OFTEN A FEAR OR OBSTACLE. MYTH # 1 – I don’t want to be PUSHY!

Fear of being pushy can be a barrier if…

Your experience of being sold to has been uncomfortable or offensive You only have good intentions, and you fear rejection or judgment You’re not sure how to sell without feeling anxious You don’t have a sales process that fits with your personality You don’t have 100% clarity about your product, and why people will buy from you You are thinking about the wrong clients MYTH #2 Sales People are Unethical

In every industry we meet ethical and unethical people. If you’re an ethical person - does that mean because you are selling something - you turn into an unethical person? You can create sales and still stay aligned to your values.

Louise Taylor is a globally respected Speaker, Peak Performance Coach and Neuro-strategist and Creator of Neuro-flow™ system, Money Mindfit™, Sales Mindfit™ and Clarity Programs.

Louise specialises in helping individuals and companies to develop a positive money mindset, emotional agility - and approach leadership & business challenges with innovative commercial and people strategies.

MYTH #3 People don’t have the money for my service

People sell the way they buy. If we have fear about money this translates into pricing and sales confidence.

This needs to be addressed on many levels, so that you can create positive emotions about money. Get your Money Beliefs Survey here https://bit.ly/3B39U9s and join me for a 30 minute Money Shift Clarity Call.

Your 6 figure payday is already in your heart and mind. It’s time to create it.

Copyright © Louise Taylor 2021

CONTACT LOUISE: www.louisetaylorglobal.com

@louisetaylorglobal

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QUOTE

TAKE RISKS. INACTION IS AS

MUCH OF A RISK

AS ACTION. ALEC ANTOINE

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MANIFESTATION

DO

Crystals

BELONG IN THE OFFICE?

BY

MARIA

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That’s a common question people ask.

Well, they are pretty-looking rocks with bright colors and interesting shapes, so why not? But they are more than nice decorations. They are magical intention, a spellcasting supporting system. When put together in an ideal formation they can increase your business profit up to ten-fold!

Many of my clients do quite well after placing crystals in strategic places all over their office.

A crystal placed correctly can create the magic you want to see in your world. And if that magic includes your business growth and more of those ideal clients you’re seeking, then read on…

I’m going to share with you some secret success formulas that I use myself and share with my clients using the magic of crystals, in the office.

This is what you can expect, only by placing the right crystals: Clients paying you in full and on time.

More clients saying YES to your offers.

Smooth onboarding of new clients.

Unexpected collection of outstanding money.

Generating new, brilliant ideas for growth.

Business growth.

I know! Incredible, right?!

MANIFESTATION

Bring in some of this manifesting magic and you too could see the same results.

A caveat, though. You do need to do some work. The crystalline matrix in the crystal needs activation and programming. It’s not a hard thing to do, it’s actually a simple and very practical process once you know the steps.

But for now, I’d like to offer a simple ritual.

First, set your intention. What would you like to call into your experience?

As you set this intention, connect it to the crystals.

Make an offering as a daily devotion.

These can be simple actions, such as visualizing the result, or offering three deep breaths, as breath is akin to life force, vital, and strong. During this devotional offering process, something magical happens, connection with the DNA matrix of the physical body to that of Mother Earth Gifts: the crystals.

Depart your altar with a sense of gratitude and connection.

I’ve shared this wisdom with hundreds of clients over the years, and I have witnessed business growth beyond expectations.

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MANIFESTATION

CONTRIBUTING WRITER'S PROFILE

Citrine, for manifesting abundance and success.

Green Aventurine, for wealth creation, strength and confidence.

Clear Quartz, for magnification and amplification.

Fluorite, for focus, and clarity.

Pyrite, for power, success, and enthusiasm.

Show them off! Place them in prominent places. Their aura goes a long way.

Now, do you still think crystals are just pretty rocks?

Nope! They’re magical pieces of intention-setting that cultivate inspiration and courage from within.

They build connection and encouragement from the outside-in.

Maria Davis from Maria Heals, teaching leadership and personal development.

Sharing practical magic to entrepreneurs so they share their gifts with a wider audience and make more money.

Connect to the vibrations and frequencies of these gifts from Mother Earth.

Have fun and enjoy!

CONTACT MARIA: www.mariaheals.com www.linkedin.com/ in/mariadavis8

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QUOTE

"I hold that the more helpless a creature, the more entitled it is to protection by man from the cruelty of man” MAHATMA GANDHI

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ENTREPRENEURSHIP

FUTURE

PROOF

YOUR BUSINESS

By Dr. Michael Thiemann

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ENTREPRENEURSHIP

The world is turning rapidly.

Think ahead

It is not just because of the COVID crisis that companies are facing many changes that they must actively accept or, better still, actively use. With the technological possibilities and changed user and customer behavior, new cross-border opportunities arise for companies. Not only are the spatial boundaries meant here, but especially those between industries and branches.

Even before COVID, there was a clear trend that employees carry out their work via an online connection to the company.

With a lot of mental work, the open-plan office was suboptimal for performance. In addition, office space in city centers is costly. And valuable time is wasted on getting to and from work. When defining and adapting your business model, think ahead of your processes and resources used, such as employees. Who are the critical resources to enable your customers to get the results they want?

With which technology and touchpoints, i.e., processes, do you reach the customers? How can your employees communicate most effectively and efficiently to create the best joint solution?

Old business models are attacked by new ones, such as business travel through online meetings. Neighboring industries are becoming a new big market, automotive and software.

Companies that validate the success of their processes and products with as much data as possible can significantly increase their end-to-end performance and set themselves apart from the competition. It is certainly not news that companies increase their market potential if they enable their customers to buy via all feasible payment options at their preferred touchpoints, wherever they are in the physical or online world.

However, none of this falls from the sky but results from consistently pursued innovation and improvement efforts.

How can companies produce innovations and implement an innovation-friendly culture in their business model so that they can make their company fit for the future?

In a data-driven world, HR can also be made smarter. Talent in the IT field is scarce. So ask yourself what can make your company attractive to these talents.

How do you even find these talents? Do you already use AI and Big Data in HR? In a more technical work environment, I think it is advisable also to reskill your existing workforce. Don’t just think about the performance of your employees today, but also about their potential.

Redefine what looks great A car that was great 100 years ago certainly isn’t today. User behavior is changing. When I look at my children, they no longer understand the concept of AUTHORITTI5.0 MAGAZINE |

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television. Why wait until 8 pm for the news show when news has become a realtime commodity. Why buy a car that rusts away 95% of the day when the autonomously controlled car is there in 3 minutes via my app and takes me from A to B without having to think about parking?

Therefore, pay attention to what customers will ask for in the future. Use trends to prepare trend-based products and services that customers really want and then launch them when the time is right. Especially with new products, use the diffusion of innovations, i.e., before developing and marketing a product. Talk to customers about your plans. Build your personal and brand awareness and authority so that the innovators already know you and your product idea before you actually produce it for the first time.

Make innovation possible Many companies are satisfied with what they are doing and are not sufficiently concerned with progress and development. The reasons lie in the mindset of management and employees, the corporate culture, leadership behavior, and decision management. Innovations are difficult, if not impossible, with an encrusted mindset that does not look beyond one’s limits.

Focus on the broader context, not only on a specific one Groundbreaking innovations need a

ENTREPRENEURSHIP

culture of thinking in which one can think differently. A mindset that looks at related issues and problems that offer similarities or new possible solutions. It is about a researcher and an explorer mentality.

You should exchange ideas with employees from very different areas of knowledge and functional areas and work on entirely new projects. Use your employees’ creativity and let them do something completely different one day a week than their regular daily job.

Think the unlikely and impossible Also, try to break down the traditional prejudices in your company. Question all assumptions and subject them to a reality check. Try to get out of your previous thoughts and belief systems. The company should be in a constant learning process.

The findings from one failed project are often the cornerstone of success for the next. Innovations need a mindset like the following: It seems impossible now, but we do everything possible and try and create it. If it is possible in another industry, then it is also feasible in my industry.

Welcome critics/challenge authority by power To move forward, we need fact-based decisions about the best next steps.

Criticism is worth its weight in gold.

Therefore, encourage all employees, from interns to the board of directors, your customers, and stakeholders, to express

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their criticism and take it seriously. Often the best ideas and the most outstanding progress result from the most significant criticism of your solution. Also, the best ideas are not those that come from the person with the highest functional level in the company. Power and false authority are the killers of many ideas and progress in general. It's supposed to win the best idea, not the idea of whoever shouts the loudest.

Leadership behavior should be geared towards helping your employees develop their full potential.

Leadership does not mean getting performance under the threat of punishment. An innovationfriendly environment requires an open culture that embraces change and welcomes failures for the better. Therefore, it throws old belief systems overboard, such as: It never worked!

It has always been like this!

But in which it is also possible to communicate clearly and openly what has always gone wrong or suboptimal, without having to fear hierarchy and power structures.

ENTREPRENEURSHIP

CONTRIBUTING WRITER'S PROFILE

Dr. Michael Thiemann has been helping companies to successfully and sustainably position themselves through innovative and people focused business models for over 30 years. He offers his Europe-wide activities as an interim manager, consultant, coach, keynote speaker and project manager under the Strategy-Lab brand around innovation, corporate strategy, business models, processes and financing.

When do you start making your business model future-proof?

CONTACT MICHAEL: https://www.linkedin .com/in/strategy-lab/

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ENTREPRENEURSHIP

I dream.

Sometimes I think that's the only right thing to do.

Haruki Murakami

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NEUROSCIENCE

SET YOURSELF FREE. REWRITE YOUR SURVIVAL CODE

By Omozua Isiramen

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“If you want to awaken all of humanity, then awaken all of yourself. If you want to eliminate the suffering in the world, then eliminate all that is dark and negative in yourself. Truly, the greatest gift you have to give is that of your own self-transformation.”~ Lao Tzu I remember a time when I did not know the role the brain played in how I perceived the world and myself in it.

As far as I was concerned the problems and challenges were from the outside world and my responsibility was to ‘tough-my-waythrough’ whatever I had to face and deal with in life and business. I found myself in a vicious cycle doing the same thing over and over again. I would fight and if that did not work, I slid into fainting, freezing.

The challenge I faced was that while I was busy doing all I could to survive, day in and day out, I was not able to do many other things that I really wanted.

Another unresourceful approach and a ‘modern’ way I observed in the work I have done with various clients, is to ignore and forget - this may seem painless but does not change our reactions to the issues and stress we perceive we have, the internal and external ones.

Getting busy with all the things we occupy ourselves with and go after, forgetting there is stress, not dealing with what we somehow know is draining us and hoping it will fix itself never works long term.

All we achieve with this approach is disassociating our awareness of stress. The fact is that whatever survival reaction we adopt never makes the threat go away.

NEUROSCIENCE

I am sure you can relate to this.

The issue at hand is if we maintain these stress habits, it gradually crosses over into other areas of our lives.

Our reactions to the way we process the internal perceptions we have are never random. It is about survival, by all means, possible with as little pain and exertion of energy as possible.

The Brain in a ‘Stress State’

The brain functions are compromised and do not work efficiently in a stressed state as the different divisions which make up the brain compete for the limited mental energy while the brain slows down, shuts down ‘unwanted’ activities and preserves energy to focus on survival.

Our ability to navigate stress and thrive all the same depends highly on our understanding of how we create and maintain our stress reactions.

Running away from a dinosaur and using survival mechanisms to overcome the threat makes complete sense. But how helpful do you think the survival code and the alerted fight-flight-FREEZE mechanism are when the danger the brain perceives is asking for a promotion or raise, starting a new business, leaving a relationship that is toxic, getting a letter from the tax office, speaking in public or making tough decisions?

What do you do when what you are fighting, running from or ignoring is coming from within?

This is where the subconscious, and how our success and well being depends on our active habits, understanding of the brain and how it

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serves us come into play.

THE SUBCONSCIOUS - and some things you need to know about it I appreciate these points I found about the subconscious:

It runs most of what you do and pays close attention to what the genes are telling it.

It must survive and reproduce.

It always does the best it can to help you be better.

It can only use what it has not what you wish you had.

If you don’t tell it what you want in the way it understands it will use what it has.

It follows orders without questioning, verification and tries to make everything simple.

It will take action before you even know there is a problem.

Much of what we believe we are doing consciously is as you see above, only a little part of how we operate. As humans, we have to deal with conscious as well as subconscious activity.

The mental resources we spend on ‘surviving’ without ever or truly addressing the survival responses and habits we have in place are simply no more available to us for other things that matter. And in extreme cases, we do not even notice this or change things in our lives till it is too late.

Neuro Facts

Each one of us has a Nervous system (a complex network of nerves and cells that carry messages to and from the brain and spinal cord to various parts of the body.)

The Brain is a mixture of the Nervous System,

NEUROSCIENCE

Mind and Genetics all in one integrated package and its main responsibility is to keep us alive.

The subconscious is all about survival and to achieve this it has formed a ‘Survival Code’ from stored information and experience of threatening events to survive threats and danger (real and perceived).

We continue to use the information from our internal library in all situations without really knowing which ones are survival facts or only memories. The point is that they can both trigger our genetic-based reaction which we know as the Fight-Flight-Faint-(Freeze) response and the need to survive is an ongoing command from the genes which we can’t escape.

It is said what you focus energy on and practice is what becomes a habit.

The more your mental resources are activated to survive, the more you strengthen these (neural) pathways and the more this geneticbased survival response becomes a habit. An unresourceful habit that leads to you losing the game of success because you won’t be able to pay 100% attention to what you actually want to be doing.

Good News! You can start to experience life with ease by rewriting your survival code as we know the brain does what it is told. The code needs to be rewritten in a brain-friendly way so much that THE subconscious believes it as the way to go

With insights from neuroscience, practising with brain-friendly strategies and tools, you can confidently transform your neurological reactions to stress and become attentional to the survival facts by which you run your life.

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NEUROSCIENCE

CONTRIBUTING WRITER'S PROFILE

Neurologically we now know that the assumption we have that any fact is true and unchangeable is untrue. With what neuroplasticity teaches us about the brain capacity We can unlearn and relearn facts; create new associations with our experiences; teach the subconscious to recognise and accept new facts as valid genetic processes to approach change with and live by.

The brain learns by association, so you can learn resourceful habits that help you to identify real from the unreal, better deal with triggers and also choose what information to use in a ‘stress’ state without losing functions of your brain and having incomplete processing of vital information.

The Solution Comes From Within

Unresourceful stress reactions mean our survival code is activated and needs to be reset. Given that our subconscious is adaptable, you can add new information which enables you to have control over how you rewrite the facts in your survival kit and to reset your code in such a way that no unnecessary stress reactions occur in your life unless you are facing a real threat.

Learn, create better thought processes and consistently build and maintain habits that free you up to do and be more.

Omozua Isiramen is a High-Performance Brain & Neuro Agility Trainer and Certified Life & Executive Neuro-Leadership Coach.

Founder of CWO Solutions - Executive Coaching with Omozua, Co-Founder of the Systemic Neuroscience Consulting Group Neuro-Link’s Regional Corporate Business Partner & Lead Master Trainer for NAP™ and High Achiever Emotional Intelligence™ and CoCreator of the 3-to-5 BrainSystem Code™ and Signature Impact Leadership Program.

In her work as a Certified High-Performance Brain & Neuro Agility Trainer; Executive Intelligent Leadership and Neuroscience Coach, she uses emotional mastery and neuroscience-based approaches to empower & prepare clients’ hearts & heads to take the journey from where they are to where they want to be by bravely accessing and optimizing their limitless brain potential.

Power Slogan: Be CEO of Brain

You can choose to go beyond surviving, set yourself free of emotional hijacks and do this with the brain in mind.

Use it or lose it

CONTACT OMOZUA: Email: takeaction@omozua.com Website: https://www.omozua.com/ linkedin.com/in/omozuaisiramen/ AUTHORITTI5.0 MAGAZINE |

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QUOTE

"

YOU JUST CAN'T BEAT THE PERSON WHO NEVER GIVES UP." -BABE RUTH

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MONEY

d

b

a N y

l o G

Are you in the giving spirit?ie l a t

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Are you in a giving spirit?

Well, kind of.

Well, you should be.

The 15k a year gift is a gift you can give per person without filing a gift tax return.

With the tax law changes going on in Congress people are making use of their ability to gift.

Let me explain how to gift money because there’s so much wrong information out there.

MONEY

CONTRIBUTING WRITER'S PROFILE

For gifts over that amount, no harm, no foul, you just file an informational gift tax return by April 15th of the following year.

So, how much can you actually gift?

If you gift assets either by writing a check to your kids or funding an irrevocable trust, you are taking assets outside of your taxable estate.

Why does this matter?

Because if you have over $ 11.7 million in your estate, your estate will have to pay a 40% estate tax when you pass plus whatever your state levies.

That’s a tough pill to swallow.

Well, $11.7 million is an awful lot, you might say.

That’s true.

However, Congress is looking to bring the floor from $11.7 million to $ 6 million. Many more people could be affected and if you don’t use it, you might lose it, at least according to how the provisions look now.

So, people are gifting, gifting, gifting.

I truly feel like Oprah saying and you get a car and you get a car, you all get cars!

Your gifts, though, likely are in the form of checks or interests in trusts.

Hold on to your hats. $11.7 million dollars!!!!

Yes, the entire amount of the current estate tax exemption.

Any tax due if you gift at those levels?

Nope.

But an informational tax return is due and now those assets are outside of your estate.

So, you might allow those assets to appreciate outside of your estate and never be subject to the 40% tax (wow you maven)!

So what do you give up? You give up the step up in basis at death which allows your heirs not to pay capital gains tax.

So you trade not paying a 40% tax for having to potentially pay a 23.8% capital gains tax (only if the assets are ever sold).

And for me, I don’t think you should ever sell assets and create a taxable event if you can avoid it.

Instead, buy…borrow… die.

Now, where does this 15k gift you’ve heard about come in?

Can you only gift 15k a year per person?

Natalie Elisha Goldberg, Esq., an award-winning attorney, bestselling author, a nationwide speaker about women and money, and a fearless cheerleader for her clients’ success. Her clients include celebrities, influencers, athletes, business owners, and real estate owners.

More on that next time ;)

CONTACT NATALIE: @natalieelishagold www.goldbergllp.com

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TOOLBOX

The

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an J y

Sa

B

The Best Digital Audio Recorders for Podcasting.

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TOOLBOX

A digital podcast recorder is essential for flexibility and quality in podcasting.

when it comes to portable digital recorders.

Choosing a Digital Voice Recorder, at a Glance:

The Zoom H6's USP is in its ability to record 6 individual audio tracks simultaneously. This makes it an excellent choice for folks who do larger group recordings. This could be anything from a roundtable discussion, to a troupe of audio drama actors.

Digital recorders are portable, versatile, and ultra-convenient They're a lot more stable and reliable than computers or phones Some audio recorders can act as USB microphones or a USB interface for your computer There are voice recorders for all budgets, the price often scaling with how many external mics you can plugin When you start looking to improve both your sound and your workflow, a good standalone digital voice recorder is a vital tool. Here I'm going to take you through the digital recorder options that will catapult your podcast to the next level.

Zoom PodTrak P4

Zoom H6 The Zoom h6 is the cream of the crop

It looks and feels similar to the other digital recorders in the Zoom range, but with a few added features.

There are 4 XLR inputs on the recorder and you can record each person on their own individual track. What's more, you can connect your computer, tablet, or smartphone to record remote calls, too.

There are also sound pads so you can play music, sound effects, and other prerecorded content during your episodes, and the independent headphone volume control is a nice extra touch.

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TOOLBOX

CONTRIBUTING WRITER'S PROFILE Jan Santos is a Branding Coach from the Philippines. He runs The Creative Talk Podcast on Apple/ITunes and Spotify and YouTube, supporting designers and entrepreneurs to stand-out and establish a market competitive edge.

Rode Rodecaster Pro

His goal is to solidify ones branding and identity, ensuring the business to be unique and memorable by means of creating a consistent visual style, goal and focus.

The Rodecaster is a sort of hybrid between a mixer and a handheld digital recorder.

But it's a superb basis for building a studio around.

With multitrack recording features, to online and phone call recording capabilities, the Rodecaster is often referred to as ‘the ultimate podcast recorder'.

It doesn't need a computer to function and is still portable enough for you to use in different locations.

It’s worth spending more than the minimum on a podcast recording device with this type of kit the quality is very dependent on price. Moving above the $50+ mark generally takes you into the range of good quality digital voice recorders, and you can spend infinitely more than that if you try.

To get started, just buy what you can afford, or use the equipment you already have available. Better to get started with a basic kit than not at all.

But over time you might look to save up for something that'll give you tonnes of recording options, and can really help you to take your podcast sound to the next level.

CONTACT JAN: @thecreativescoopjansantos @thecreativescoopjansantos

Jan Santos

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BUSINESS TOOLS

Book Of App Of The Month The Month

Are you searching for a fulfilling career and a life that feels meaningful?

Do you want to wake up every morning feeling excited to start the day and confident that you are truly reaching your potential?

Timbre Cut, Join, Convert Mp3 Audio & Mp4 Video

Own Your Career Own Your Life was written for you.

Andy Storch spent years stuck in the wrong career and drifting aimlessly through life. Now, he is a professional coach, consultant, speaker, and author whose life mission is to equip others to live intentionally, love the life they live, and fulfill their true potential.

In his eagerly-anticipated book Own Your Career Own Your Life, you'll learn how to direct your own career, prepare for the future, and ultimately get back in the driving seat of your own life.

This book is intended to be a practical guide, so it is packed full of useful tips and easily actionable steps, as well as inspirational accounts of real-life events and helpful insights into the author's own life - including the exact, real-life strategies he has used to design a career and life he loves.

Available on Amazon: https://www.amazon.com/Own-Your-Career-LifeDrifting/dp/1736020919

Timbre is like a Swiss Army knife. It's both a video and audio editor, but it gives you only the essentials. When you first open up the app, you're greeted with a simple UI showing you all the available audio editing tools.

You can Join audio files together, Cut parts from it, Split files into two, change its Speed or Volume, and even Reverse the audio. If you have a file you can't play, Timbre will let you Convert it into MP3, WAV, FLAC, M4A, AAC, and OPUS—among other formats.

Scrolling down a little will show you Timbre's video editing tools. In addition to the same basic options of cutting, joining, and splitting, you also get the ability to add Watermarks to your video, Create a GIF from it, or Resize it. There's also the option to convert to MP4, AVI, FLV, WEBM, MKV, or MPEG.

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PODCAST OF THE WEEK

PODCAST OF THE MONTH

NAME OF PODCAST: Young and Profiting with Hala Taha Join Hala Taha as she interviews some of the brightest minds in the world ― turning their wisdom into actionable advice you can use in your life no matter your age, profession or industry. Our subject matter ranges from enhancing productivity, how to gain influence, the art of side hustles and more! If you’re smart and like to continually improve yourself, hit the subscribe button, because you’ll love it here at Young and Profiting Podcast.

Learn more at: https://podcasts.apple.com/au/podcast/ young-and-profiting-with-halataha/id1368888880

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PROMO

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