2021 CAPABILITIES STATEMENT
The Authentique Agency is a full-service marketing consulting firm focused on leveraging the power of identity. We are intentional about creating strategic campaigns that genuinely reflect multicultural and LGBTQ life, voices and viewpoints. We have over 15 years of experience in creating purposeful brand interactions that drive growth and deliver results.
WHAT WE DO? MARKETING
BRAND DEVELOPMENT
PUBLIC RELATIONS
Go-to-market Strategy Market Research
Brand Messaging Creative Development
Narrative Development Media Outreach
INFLUENCER ENGAGEMENT
DIGITAL
SPONSORSHIPS
Influencer Identification Activation Strategy
Social Media Strategy Paid Media
Sponsorship Strategy Sponsorship Evaluation
SOLUTIONS As a strategy first firm, Authentique treats each client as a partner with unique needs and offers solutions that align with your specific business goals. Agility is our company standard. We can scale up or down, based on the needs of the project.
DALLAS MAVERICKS African American Heritage Celebration Authentique Services: Activation Strategy Creative Design Messaging
Big Win: Designed target relevant merchandise and developed a creative concept that speaks to African Americans and African American Culture.
Roy Broderick, Jr. Chief Executive Officer 404-487-9587 ext 700 roy@authentiqueagency.com
AT&T Essence Festival
NMAAM National Museum of African American Music
Authentique Services:
Authentique Services:
Big Win: Delivered activation
Big Win: As agency of record,
strategy including influencer and talent deployment, that achieved over 69 million in earned and paid social impressions.
delivered over 473 million PR impressions, increased web traffic by 100 percent and grew followers by at least 25 percent across all social channels.
Sponsorship Strategy Influencer Strategy Copywriting On Site Execution
A U T H E N T I Q U E A G E N C Y . C O M
Marketing Strategy Creative Development Social & Digital Strategy Messaging
Authentique Agency 3017 Boiling Way NE Atlanta GA 30305