Austrian Fashion Guide Spring Summer 2009 / Paris

SPRING / SUMMER 2009 PrÊt Á porter femme PARIS

be

INSIDE

the face/s of contemporary fashion 170 international contemporary womenswear s/s 09 collections octoBer 2-5 / 10.00 - 19.30 musée du Jeu de paume

1, place de la Concorde 75008 Paris Métro : Concorde, Tuileries

espace pierre cardin

1-3, avenue Gabriel 75008 Paris Métro : Concorde

For full exhibitors list & events list please contact : info@rendez-vous-paris.com / www.rendez-vous-paris.com / +33 1 47 03 45 06 For more info about the online showroom : contact@lenewblack.com / www.lenewblack.com Press : Bruno Michel / b.michel@2e-bureau.com / +33 1 42 33 93 18 Photo : Corriette Schoenaerts / www.corrietteschoenaerts.com

contents

06 08 10 12 14 Masthead

Anna Aichinger

Awareness & Consciousness

Barbara Habig

Claudia Brandmair

16 18 20 22 24 Claudia Rosa Lukas

Edith A’gay

Elfenkleid

Fabrics Interseason

Flor de Illusion

26 28 30 32 34 Florian Jewelry

Galogaza

Gina Drewes

Göttin des Glücks

Hartmann Nordenholz

36 38 40 42 44 Michaela Buerger

Mühlbauer

Pelican Avenue

Petar Petrov

46 48 60 62 Wubet

Editorial

Paris Map

Contacts

Rosa Mosa

MASTHEAD Editor-in-Chief Kira Stachowitsch Art Director Daniela Bily Graphic Design Daniela Bily, Gudrun Olsen English Translation Judith Lacina-Moser Project Coordinator Florian Ladstätter for AustrianFashion.Net Austrian Fashion Guide is published by

MEDIA

Schottenfeldgasse 76 A-1070 Vienna, Austria Phone +43/1/9291570 EVENTS Fax +43/1/9291580 office@plasticmedia.eu Publishing Director Clemens SteinmĂźller Printed by Ueberreuter Print und Digimedia GmbH A-2100 Korneuburg Cover photo: Irina Gavrich, styling: Karin Boba, make-up: Karoline Strobl, model: Katharina Sponner / Wienermodels, photo-assistant: Christian Benesch Special thanks to

6

ACCESSORY DESIGNERS TRADE SHOW

3-6 OCT. 2008

PARIS LES TUILERIES WWW.PREMIERE-CLASSE.COM

graphism: PIERRE-LOUIS MASCIA

PREMIERE CLASSE

ANNA AICHI

Why is there so much black in your collections? Black is ultimate. It’s very modest and highly elegant

at the same time. It emphasizes the design as well as the person wearing it and is still strong by itself. It’s a very democratic color, no matter what skin or haircolor, age or gender, black suits everybody. Black is above every trend.

Are women in showbusiness from today as inspiring as the heroines from bygone eras? Some are, most are not. Maybe because most of them become too much public property (in every ‘shocking’ detail), very few still manage to keep their little mysteries that create this special aura stars used to have.There are very few originals these days therefore they are even more precious.

When designing an item do you have a special age of your potential client in mind? There are pieces that look nicer on a younger person and there are pieces for the ladies. I always look out for a certain balance within the collection.

PROFILE

Collection “Sonic summer of youth 2009” In the concrete soundgarden up on top of an inner city roof we are in a garden state of mind and avoid pomposity like the plague.

Reduce – distill – purify the ultra-short-term nostalgia. A shirt with a checkered past re-invents itself as a skirt while we watch the ultra violet sunset. Stripes of black gloss appear in circles and minimal toyland.

Lingerie layers emerge in details, breaking through the surface and stealthily under-wire shirts. Ink paints the sky and we dial 90210 for y2k9. Elastic straps shape the curve of the horizon. A plaid made of black and nothing wraps around me while you can see through my t-shirt as if it wasn’t there. Less is more. Sometimes. It all ends up in glamorama. Post X. And I still don’t have a clue why I’m famous either.

8 www.annaaichinger.com

SHOWING AT Rendez-Vous Femme Musée du Jeu de Paume 1, Place de la Concorde 75008 Paris 2 – 5 October, 10am – 7.30pm For appointments please contact: sales@annaaichinger.com

Photography Irina Gavrich

NGER

AWARENESS & consciou Why do you continuously prefer particularly soft and flowing materials in you work? Because I deem them

the most beautiful. They are pleasant to the touch, caress the body, do not scratch or pinch anywhere.

Do you consider your outfits as part of a complete collection or rather as individual items in their own right? Each collection has its own theme, its individual

treatment of the material and its own special flair.

However in each collection there are always special favourites which are especially strong and stand on their own.

On what kind of flair is your upcoming SS 09 collection based? Lightness. Inspired by swimming pools of the sixties and seventies, hippie- and ethno pictures.

PROFILE

Since 2005, the Awareness&Consciousness label has graced our universe with its sensuous and softly flowing collections, based on high-quality Jersey materials.

Christiane Gruber studied fashion under Raf Simons, Victor & Rolf and Jean-Charles de Castelbajac at the Viennese University of Applied Arts. Having won the fashion award of the BKA, she acquired international experience working for Haider Ackermann and A.F. Vandevorst.

Awareness&Consciousness has been presenting collections at Paris Fashion Week since 2005. A&C is short for Accessories & Clothes, the accessoires being created in close collaboration with the artist Anneliese Schrenk.

10 www.awarenessandconsciousness.com

SHOWING AT 11, Rue Sainte Anastase 75003 Paris 30 September – 7 October 10am – 7pm Please check for updates: www.awarenessandconsciousness.com For appointments please contact: office@awarenessandconsciousness.com phone +43/699/11709817

“Never get cold� AW 2008/09 Photography Bettina Komenda, assistance Michael Strasser, model Sara / Tempo Models, make-up and hair Dalila Riccetti, set Robert Schwaighofer, assistance Marcus Karkhof. Supported by Unit-f, go international

sness

barbara H What role does the idea of unisex play in your work? The SS 2009 collection is strongly characterised by

the type of masculine design that alludes and speaks to the man in every woman and the woman in every man. The designs are harmonious, clear and simple. They show a love of detail, especially that of the historic kind. The hats are multifunctional as well as chic and elegant.

In hat fashion what

do you have to look out for in order to avoid crossing the line that divides the extravagance and the ridiculous? There are no limits to extravagance. It is however important, when you sell a hat, to empathise with your customer to get a clearer picture of what model would suit him/her best.

What role does the protection of animals play in the choice of furs and leathers you use? Animal protection is

very important to me. When working with leather, the observance of the laws of animal welfare and the Convention on International Trade in Endandangered Species are paramount.

PROFILE

SHOWING AT Première Classe Jardin des Tuileries / Terrasse des Feuillants Rue de Rivoli, 75001 Paris 3 – 6 October 12 WWW.HABIG.AT

Barbara Habig’s SS 09 collection shows an interpretation of timeless and sportive luxury.

It was inspired by sun, summer, passion and the longing for the never-ending expanse of the sea.

The Habig family hat archive proved to be a rich source of inspiration. Its collection comprises hats dating from 1865 up to the present and includes bowler hats from around 1900, Austrian generals’ hats from 1898, a 16th century Italian Wedding Riccasoli and other rarities.

The exquisite materials (e.g. straw in a smart combination with the finest of patent leathers) reflect a youthful elegance with a practical sense.

They convey a feeling of joy for travelling and adventure anticipating encounters on the worlds’ most beautiful beaches.

ABIG

BRANDMAIR

How do you avoid unintentionally copying what yo have seen other designers do? Taking it on board intentionally ... and rework it.

What is the best, what is the worst part of being a designer for you? I can do whatever I want. There is always much too much work.

Who has been the greatest influence on your career?

My mum ...

PROFILE

For her collections, Claudia Brandmair draws her inspiration from a multitude of sources. There is no overall theme, every piece of clothing is supposed to speak for itself as well as being part of the whole.

Claudia Brandmair’s fashion is characterised by an idiosyncratic mix of materials, cuts, shapes and the classic art of tailoring. Even though she enjoys experimenting with conventional materials and unorthodox details, her fashion is eminently wearable. Her purism feels sexy, her minimalism innovative.

14 www.brandmair.net

SHOWING AT SHOWROOMVAGO 10, Rue Charlot 75003 Paris 29 September – 10 October www.showroomvago.com

Photography Irina Gavrich, make-up and hair Wolfgang Lindenhofer

CLAUDIA RO In your designs for women, what role do elements from men’s fashion play? I love

geometric basic shapes which provide a large surface for light, shadow and areas of plain colour. All of these elements are rather classified as male. However, no way would I want to see women masculinised. It is more about the search for a harmonic balance between functional exact lines, clear contrasts and the female body.

Have you got a good idea about which of your items is going to sell especially well later on? I think so, yes. But I’ve also had surprises.

Most designers are also responsible for marketing and press: interesting or a chore? The realisation of a

product, from the initial idea all the way to the consumer, needs continuous and careful planning.

The marketing and communication strategy is therefore an important starting point of the whole design process and just as interesting as the development of the whole collection.

PROFILE

SHOWING AT 27 September – 6 October t.b.a, please check www.austrianfashion.net or www.lukas-by.com phone +43/699/19425734

In her collections Claudia Rosa Lukas expresses herself as a multi-faceted character. She combines minimalism – clean cuts and structured shapes – with female sensuality and persuasiveness. Lukas’ extraordinary eye for detail attracts a wide, discerning audience and surprises with playful technical masterpieces. Every garment is suitable for the fast-paced everyday life yet perfect for a night out. Her repertoire comprises a blend of ideas where dream and reality are fused to underline the make up of people’s complex personalities, intellectualism and femininity. Her choice of materials is determined by wearability and the functionality of the finished article. For that reason she favours high-quality Austrian and Italian fabrics including wool, silk jersey and cotton. Since 2004 she regularly presents her collections at the Prêt-à-Porter Fashion Week in Paris and has her work displayed in showrooms in Japan and Germany.

She works as a costume designer for a number of Austrian theatre, dance and opera productions.

16 www.lukas-by.com

AW 2008/09 Photography Paul Mpagi Sepuya / New York, styling Resul, make up and hair Manfred Unger, model Lucia / Exit

SA LUKAS

EDITH a‘GAY

Why do transparent materials play such an important role in your work? With

transparent fabrics you get a limitless amount of creative possibilities in your working methods. By playing around with the material you practically allow it to choose by itself whether to stay transparent or not.

Are you especially inspired by African and Asian cultures? My collections are made

for the international Pret á Porter market.

It would be a mistake to ignore the cultural diversity.

Would you wear all of your designs yourself? Mmmh ... whatever you design reflects your taste …

PROFILE

Collection “..feeling’” S/S 09.

As the title of the collection suggests, the world of emotions has been the inspiration for these pieces.

The collection ‚..feeling’ S/S 09 aims to support women in expressing their emotions in individual ways.

All parts of the collection are clothes for certain moods in specially developed lively colours with symbols and patterns. As an additional feature, unusual accessories have been knitted by hand.

The collection “..feeling’” S/S 09 is made mainly from silk, Organza and Jacquard silk, but there are also natural fibres and special materials which fit in with this high quality segment.

18 www.edithagay.com

SHOWING AT Presentation 4 October 2008 Showroom 2 – 5 October 2008 See invitation contact: press@edithagay.com

Do you make sure to keep a certain balance between feminine and masculine elements in your designs? We do not set

ELFENKLEID

ourselves a 50/50 target. There is a tendency towards the masculine – for example the men’s shirt and suit often play a role in our collections – which we happily let influence our designs.

Do you design cuts with an ideal- or the average bodyshape in mind? The ideal average bodyshape.

As a design duo, what do you do to ensure a good work relationship? Successfully uniting two

different approaches into a common one.

20 www.elfenkleid.com

PROFILE

The fashion label elfenkleid is located in Vienna and has been active for the last seven years. Between each of their collections, designers Sandra Thaler and Annette Prechtl maintain a simple and straight-lined design, placing high value on excellent quality and a timeless independence of seasonally changing trends.

Annette Prechtl and Sandra Thaler both graduated from the Herbststrasse College for Fashion and Garment Production in Vienna, Austria. Their first ever collection, Tirol, won them the Pierre Lang Fashion Award. Their collections continue to be presented at national and international conventions, exhibitions and events. In 2003, they opened a store-cum-studio space in Vienna, Austria.

SHOWING AT t.b.a., please check www.austrianfashion.net or www.elfenkleid.com

FABRICS INT What are the core themes of your forthcoming collection? The SS2009 collection of

____fabrics interseason deals with the theme of dominant design (which is also the title of the collection!).

Is it still

possible nowadays to express individualism through clothes? Possibly sometimes, if you

are able to read certain codes or micro codes.

How do you expect social codes in fashion to develop in the future? In

general, this depends on future social structures and phenomena. Fashion will always – if not in a major way – react to social developments, economic and political situations.

PROFILE

The design label ___fabrics interseason (Wally Salner and Johannes Schweiger) positions itself between the fields of contemporary fine art, design/fashion and (electronic) music. Due to the artistic approach the collections and their presentations are based on concepts preceded by intensive research into sociopolitical phenomena and discourses. ___fabrics interseason is interested in codes: how they manifest themselves in the clothing behaviour of the individual and social groups, how they define identities, and how to read them. The collections are not only an analysis of these codes but also serve as an infiltration of an exclusive and individualised sense of fashion through a wearability which easily adapts to a range of lifestyles.

22 www.fabrics.at

SHOWING AT

Europe / USA / Australia Via agentur V Galerie Pascal Gabert 11, Rue du Perche, 75003 Paris 2 – 6 October contact: julia@agenturv.de

Sales Asia / Japan Via Dune co,.ltd 29-201 Wakamiya-cho Shinjuku-ku Tokyo 162-0827 14 – 25 October contact: sales@dune-jp.net

Photography Maria Ziegelboeck, styling Samuel Drira

ERSEASON

FLOR DE ILL In your opinion what are the advantages or disadvantages of being based in Austria? As a “fashion

nation” Austria is at the beginning of a new development. One of the disadvantages here is that many things have to be sorted out and developed from scratch. But I see it as an advantage that there still is an abundance of possibilities open to explore.

Would your designs look significantly different if you had an unlimited budget throughout, in the choice of material, in the production and so on? The general look of my style or designs certainly wouldn’t be affected at all. A bigger budget would mean to be able to diversify more, also a different kind or extended form of presentation that would enable me to convey the contents more strikingly than is presently possible.

Which works of art have inspired you lately? Edgar Degas “Chevaux de courses”, Olafur Eliasson’s “Take your Time”, Nadia Lauro’s “I hear voices”.

PROFILE

SHOWING AT 10, Rue de Saintonge 75003 Paris 3 – 6 October, 12am – 7pm Sales: Alexander von Trotta office@flordeillusion.at 24 www.flordeillusion.at

Collection SS09 “Mahatma” Two aspects dominate the works of the designer Wolfgang Langeder, man behind the label “Flor de Illusion” who debuted in Paris in October 2004. Firstly, it is the pure form of a design, the determination of which is the starting point of any design process: “When I create clothing I always define its form first – I decide if it will correspond to the human body’s shape or whether it will gain space itself and become a sculpture which bonds with the human being.”

Secondly, the idea of simplicity forms the other key aspect in his work: “I like simplicity, quietness, clarity and things that show the essential.”

Photography Elisabeth Grebe / Linz, model Edgar Retro

USION

FLORIAN JE Where in your work is the balance between the new and the recurrent/recogniseable elements? There are some

styles that have manifested themselves as quasi-reliable and recogniseable signifiers of my design: double or multiple necklaces that keep reappearing in my collections varying in colour and material, threaded beads, metal chains, ropes ...

There is a particular part in every collection where I try and experiment with new things: Last summer there were guilded wooden picture frames, leather necklaces for autumn/winter, and in the coming summer season chunky ropes will play a central role. It would be ideal to arrive at creating forever new things which are instantly recogniseable at the same time. It sounds impossible but it’s doable.

During the design process, is there any room for you to think about making it harder to plagiarise your designs?

No. There are quite a few copies around already, but my own designs have still something different about them. I think it isn’t just me who thinks that way. And that’s reassuring!

Do natural shapes play a special role in your work? Time and again, organic shapes appear, also

graphic representations of biological forms, but not always necessarily.

PROFILE

FLorian 09S - Sea Side Summer Bulky ropes and chains, endless journeys on giant transcontinental freightships ...

Elegant leather in beige and silver, cocktail parties in Monte Carlo ...

Red for sport, racing boats zoom across the water ...

Chrome Pop, dancing the night away in the beach disco ...

SHOWING AT

Reflex Gallery 62, Rue Jean-Jacques Rousseau 75001 Paris 2 – 8 October, 10am – 7pm by appointment only, phone +43/699/12159955

26 www.florian-design.com

WELRY

Do you think about an occasion that would suit a particular piece when designing?

Yes. I have noticed that the customer buys different bags for different occasions. I believe it’s a good idea therefore to have various styles in the collection.

Why don’t you have any men’s accessories or shoes in your collections? My products are very playful. Not every woman would want to wear them. Creating a men’s collection in the same style would be impossible. I have done men’s collections but under another brand.

Does the "It-Bag" phenomenon and the obsession with brands on the accessories sector make your work harder? Big brands serve a big market by offering

Galogaza

good products in large quantities. However, big brands attract a different kind of client.

I believe that the client who I’m working for is looking for something even more extravagant.

PROFILE

In 2003 Petra Galogaza founded the label Galogaza and presented her first shoe collection. Since then, the young, innovative label has continuously brought out new high quality accessories. In the past three years Galogaza has been able to broaden the range of products by adding handbags, gloves and small leather goods (e.g. wallets) to its collections. Galogaza is not only a brand distinguished by innovative design and high-quality materials, but also appeals to its customers with original details and diligently crafted products.

28 www.GALOGAZA.COM

SHOWING AT

62, Rue Jean-Jacques Rousseau 75001 Paris 2 – 8 October, 10am – 8pm (8 October: 10am – 5pm)

GINA DREWES

What kind of feeling are you aiming for in women wearing your designs? Comfortably

conspicuous. Independent and desired. Ready for anything and always perfectly dressed for it.

How do you breathe modernity into your vintage-inspired cuts?

By idiosyncratically combining them with modern pieces. Breaking with convention is always more fun than going along with it.

How important is it for you that your designs also stand out in everyday life? Very important, because that way my style gets fixed in people’s minds. By wearing my own designs I am familiar with the elating feeling that you get from other women’s longing looks.

PROFILE

“Lady Vengeance” SS09 Sensual fashion with a passion. Cool, urban, elegant drama, always with a good dose of humour, cheek and emotion. How better to describe the sensitive feminine romantic, yet still unexpected, collections of the young designer. In essence, it is the contradiction of feminine lightness and stubborn rebel spirit that creates the interesting tension in Gina Drewes’ designs.

Inspired by films like Kill Bill, Death Proof or Lady Vengeance, the summer collection 2009 plays on the two sides of a woman.

Innocence, tenderness, harmony and warmth are met by revenge, hatred and aggression.

That way the collection is divided into a civilized, gentle, feminine and a bad, militant, dark line. The cuts remain the same, only the fabric and the details change. The tensionladen mix of materials and images in both lines invites interesting combinations.

30 www.ginadrewes.COM

SHOWING AT Zip Zone Salon Montaigne 15, Avenue Montaigne 75008 Paris 2 – 5 October 2008

Photography Bernhard Wolff

GÖTTIN DES What role does spirituality play in your fashion?

In a religiuos context none at all. However it is very important where ethical responsibility is concerned, in the appreciation of nature itself and as the only basis for life, or where the absolute equality of all humankind is concerned. These ideas and the need to put them into practice were at the core of our shifting the whole production process to Fairtrade.

Do you

have to be courageous when working with highly visible slogans? Yes, naturally. Playing with these quotes

is very tricky because we never know how our customers will take them or the humorous and ironic images that go along with them, for that matter. Sometimes we achieve a divisive effect. Yet, “Göttin des Glücks” has been delivering these messages from the start conveying positive vibes, fun and joy of life to the people.

Why do you always keep the cuts so clear and simple? Because you cannot overload the

slogans and graphics with complicated cuts. Because we love simple, classical cuts and our customers have loved this kind of uncomplicated fashion from the start which can be worn anywhere at any time of the day.

PROFILE

“Göttin des Glücks” (GDG) means “goddess of happiness” and is an international fashion collective based in Vienna. It creates confident “feel-good fashion” with a mixture of elegance and sportiness following the motto: Thanks, I’m fine. The clothing line is characterised by the use of comfortable cotton and jersey fabrics, flattering cuts and printed slogans conveying a humorous feel-good factor intended to bring good luck. Since their summer 2007 collection GDG exclusively uses FAIRTRADE certified organic cotton and subjects its whole production process to fair trade criteria. In doing so, GDG is Austria’s first eco-fair-trade fashion label.

32 www.GOETTINDESGLUECKS.AT

SHOWING AT Ethical Fashion Show Universal Love Carrousel du Louvre 99, Rue de Rivoli 75001 Paris 9 – 12 October

Trade days 9 October, 2pm – 10pm 10 October, 10am – 7pm Open to the public 11 – 12 October: 10am – 7pm

Photography Lorant Racz, styling Sabrina Liska, model Fabiola Varga

GLĂœCKS

HARTMANN How intuitive or intellectual should fashion be in your opinion? Behind each of our collections there is a concept or

a bunch of ideas that can also be of a theoretical nature. In the end a piece of clothing emerges. Its design then tells its own story altogether.

How important is it for you to stick to the original design idea whilst working? Ideas, shapes and designs emerge to be continuously questioned, abandoned and reviewed. The work in progress is constantly renewed and extended. Only through constant questioning do we achieve our aim.

Would you define your design process as construction or deconstruction? We deconstruct surfaces that already exist to put them back together in different ways. We construct new shapes, three-dimensional objects, to create the perfect design.

PROFILE

Hartmann Nordenholz is a German-Austrian fashion label founded in the winter of 2000 by Filip Fiska and Agnes Schorer, named after their grandmothers’ maiden names.

It represents a new form and a new definition of elegance.

Visionary elegance.

Filip Fiska and Agnes Schorer about their view on fashion: “A connection between theory and high craftsmanship is the basis of Hartmann Nordenholz. Fashion is a means of personal expression and development. Each of our collections allows a momentary glimpse into our “diary of reflexions”. Distance, silence and dignity are important keywords. Our approach is critical: we question different forms of the manifestation of fashion in society. As a result of our conceptual work, there has to be a perfect product.”

Geometric forms get staggered, come up against each other and communicate an architectural structure. The construction of surface, the duplication and mirroring emphasise the graphic look of the collections. Experimental cuts executed in different materials like silk chiffon, flowing jersey or waxed wool result in differing volumes and forms.

34 www.hartmannnordenholz.com

SHOWING AT

t.b.a., please check www.austrianfashion.net or www.hartmannnordenholz.com phone + 43/699/11464051

NORDENHOLZ

MICHAELA B As a graduate from the Acadamy of Applied Arts how imporant is a university degree in fashion for you in order to successfully establish yourself as a designer? As a general

basis it is extremely useful but it’s the hands-on work in the profession that is irreplaceable which really shapes you.

Why have you decided to start your own label straight after graduation? I couldn’t exist without drawing and realizing my own collections.

I had gathered enough practical knowledge during my studies that I could undertake this step.

Is there anything "typically Austrian" in Austrian fashion, and if so, do you recognize it in your work? No, everyone is typically him/herself, I’m therefore typically I.

PROFILE

Two weeks after graduating from the fashion class of Raf Simons and Véronique Branquinho of the University of Applied Arts, Michaela Buerger turned her back on Vienna in 2006. She has been living in Paris, a city she previously came to know during her studies when she worked for Véronique Leroy.

In her own label, Michaela combines style, allure and taste with prime workmanship.

The distinguishing feature in her collection is a tongue-in-cheek aspect of couture – for women who are laid-back and cool about their attitude towards the world and to themselves. And to men, of course!

SHOWING AT Rendez-Vous Espace Pierre Cardin 1-3, Avenue Gabriel 75008 Paris

36 www.michaelabuerger.com

Photography Anna Dabrowska

uerger

MÜHLBAUER

Are you strongly influenced by the company’s own design archive or is that rather an obstacle to creating something new? One’s

own archive is an active source of inspiration, but most of all, it is always there at the back of our minds. Reference points to things that already exist play a vital role in creating new things. How else should you know whether something is new without knowing what has been before? Under this aspect, our archive and others are proving to be a prerequisite for coming up with new creations, not a hindrance.

Is it an advantage for you to have to concentrate on a clearly defined segment of the clothing sector rather than to design complete outfits? Without a doubt, sometimes

we would be tempted to make the fitting outfits as well. When designing our items we always have images of clothes in our heads, or a general outline. The look of the hats ultimately depends on them. However, we are completely full up with our work load as it is. As specialists in this particular field we deal with the design, the production and distribution all the way to the set-up of the displays in the shop.

PROFILE

In 2001 Klaus Mühlbauer took over the family business, which had been established in 1903 and been run by the Mühlbauer family for four generations. He decided to concentrate on the company’s original business of making hats and breathed new life into the old brand and its products. Together with his sister Marlies he creates the hat collections supported by an expert team of hatters and milliners from the Viennese Manufaktur. Finest craftsmanship and the use of the most exquisite, internationally sourced materials define the discernibly high standard of the creations. The path of regeneration has led to both national and international success.

In your opinion, what will be the new trends in hat fashion for the coming summer season? For ladies there will be a lot of

wrapping and tying: from a simple headband to head scarves to turbans. Caps with visors in all shapes and sizes remain indispensable for ladies and gentlemen. For men there are some variations of the trilby hat coming up with an even shorter brim and a very low crown, just high enough to stay on the wearer’s head.

38 www.muehlbauer.at

SHOWING AT Première Classe Jardin de Tuileries Rue de Rivoli 75001 Paris 3 – 6 October 2008

Photography Gregor Zivic / courtesy Galerie Martin Janda, Vienna

PELICAN AV How does conceptual fashion work in the shops on its own, without any explanations? In fact it’s only the initial idea, the inspiration that is conceptual. It’s important to me that the product itself is wearable and realistic.

Would you regard your motifs/prints as generally more important than the cuts? That depends on the project. There were collections where the print wasn’t that important. As I develop rather small, concentrated collections it’s important that the fabric is 100% suitable in order to get the message across. In so far, the treatment of the fabric, or print, plays a big role.

Artwork on canvas is a work of art, on a t-shirt however it is "only" fashion. Too bad? For me personally, the times where there was a hierarchy are well and truely over. In both art and fashion there are different approaches, work methods, motivations and levels.

PORTRAIT

pelican avenue was founded in 2004 by Carolin Lerch, a graduate of the Antwerp Academy of Fashion and a former assistant to designer Bernhard Willhelm.

The label’s intention is to question traditional codes in fashion, to propose a different approach, to avoid stagnation and self-satisfaction. It seeks to counteract constantly changing trends and the destructive attitude of hypes.

Together with multimedia artist Michiel Helbig they form pelican video, their video and multimedia project.

The intention of the pelican project and its products is to challenge the unknown rather than develop a certain style or idea.

SHOWING AT Showroom Antwerp Galerie Baudoin Lebon 38, Rue Sainte Croix de la Bretonnerie, 75004 Paris 1 – 6 October info +33/615861610

40 www.pelicanavenue.com

ENUE

PETAR PETR In terms of inspiration, which role do various strands of youth culture play? I find all forms

of self-dramatisation and the submission to a unified dress code interesting but there is a host of themes that I reflect in my fashion which fascinate me. However, they are not always possible to trace because I work intuitively.

Whose opinion do you rate especially when creating a collection? Every opinion is interesting but subjective.

Which piece of advice would have been particularily helpful to you at the start of your career? Hard to say ...

PROFILE

SHOWING AT Showroom Romeo 18, Rue Ferdinand Duval 75004 Paris 26 September – 10 October for appointments: chaco@showroomromeo.com phone +33/142772983 42 www.petarpetrov.com

Bulgarian Petar Petrov is based in Vienna where he studied at the Fashion Department of the University of Applied arts. He heads his own Menswear Label since June 2002 and since June 2004 Petrov has managed to remain an official calendar regular during the Paris Men’s fashion shows. In January 2007 he launched his first womenswear collection.

Both lines develop close to each other, working with the same inspirations with the aim to create an aesthetical image, distanced from any ideological concepts.

It is about contrast. The mix between high and low culture, elegance and street life.

The style is elegant without being well groomed and stylish without trying too hard, intrigued by cultural differences and cultural force. The purity and simple aesthetic of forms, mixed with the activity and vitality of life itself.

Photography Christoph Pirnbacher

OV

ROSA MOSA

PROFILE

Bohemian spirit!

That’s the philosophy of rosa mosa Never standing still, continuously moving Freedom of mind and lifestyle are our destiny This summer’s collection theme is ‘modern gipsy’ With super-flexible ideas Patching leather to leather Interwoven leather straps Scratching the surface of leather deliberately Based on the tradition of shoemaking Full of fresh and joyful ideas This endlessly free world Must make you feel like a bohemian.

44 www.rosamosa.com

Is the use of natural materials rather an aesthetic statement or an ecological one? First of all, we are interested in

visualising a certain mood in a collection.

The ecological statement manifests itself in our deliberate choice of local production partners.

What role do compromises play in your work? Compromises are completely out

of the question: neither our clientele nor the international press are interested in weak products!

In how far is a strong self-criticism an obstacle for the design profession? All of the

designer’s energy flows into a collection.

He/she aims to achieve the utmost and the best in his/her products within a limited time frame. The development of each collection, the presentations, catwalk shows and exhibitions are defined by a time limit. So when a collection is finished it is no longer interesting to the designer as such. The creative process has been concluded successfully and is being replaced by something new. Honestly, where in this process is there space for any doubts?

SHOWING AT Première Classe Jardin des Tuileries Rue de Rivoli, 75001 Paris 3 – 6 October

Milan Micam- International Shoe Exhibition Fairground Rho-Pero / Hall 2 Booth Q25 17 – 20 September

Photography Manfred Veigl, styling Mana Furuyama. Special thanks to PRINZGAU/podgorschek for modelling

wubet

Why did you chose to design accessories? In the first place to

accomplish a perfect look. Accessories are style.

In how far do you adapt the traditional Ethiopian designs for the Western market?

Colour combinations are key to bringing indigenous designs alive in the western market.

How would you define modernity and which role does it play in your designs? Modern

means: of its time, contemporary, recent, illustrating, attractive – all these elements are fused together in my designs.

PROFILE

Wubet is an exceptional, unique accessories line for handbags and shawls. Hand woven Ethiopian textiles are worked into modern designs. The strictly manual process is performed on antique looms and realized in collaboration with Negist, Muya and Trio Craft. The production is limited in quantity and entirely made in Ethiopia, home of Wubet Designer Arnold Haas since 2003. In an era of increasing globalization in business, communications, marketing and public policy, it is important for Arnold Haas to understand and preserve what is unique to our various cultures. It is his goal to share the beautiful unique textiles of Ethiopia with the world and see them cherished.

SHOWING AT Premiere Classe Jardin des Tuileries Rue de Rivoli 75001 Paris October 3 – 6 46 www.wubet.com

Photography Mark Glassner

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10, AWARENESS & CONSCIOUSNESS

11, Rue Sainte Anastase, 75003

8, Fabrics Interseason

Via Agentur V Galerie Pascal Gabert 11, Rue du Perche, 75003

61

contacts

[ep_anoui] Designer Eva Poleschinski; Hahngasse 11/1/26,

A-1090 Vienna, mobile +43/664/1365689, office@epanoui-fashion.at, www.epanoui-fashion.at

2MC Designers Monika Chabicovsky, Martina Chabicovsky;

Krottenbachstraße 75/2/9, 1190 Vienna, mobile +43/664/3518827, produktentwicklung@2mc.at, www.2mc.at 87ER TASCHERL Designers Christian Hotz, Viktoria

Euler; Untere Kirchberggasse 7/6, A-7000 Eisenstadt, mobile +43/660/6112449, office@87er.com, www.87er.com AND_i Designer Andreas Eberharter;

Schönbrunner Strasse 62/3, A-1050 Vienna, mobile +43/664/2246286, office@and-i.net, www.and-i.net andrea auer Designer Mag. art. Andrea Auer;

Kettenbrückengasse 10/16, A-1040 Vienna, mobile +43/676/4707279, buero@andreaauer.at, www.andreaauer.at Andrea Maxa Halmschlager Burggasse 7-9/10,

A-1070 Vienna, phone +43/1/5264627, mobile +43/664/3041444, amaxah@gmx.at, www.halmschlager.at Anna Aichinger Weihburggasse 16, A-1010 Vienna,

phone +43/699/12000150, mobile +43/699/12000150, contact@annaaichinger.com, www.annaaichinger.com

Anzüglich Designer Bawi Koszednar; Theobaldgasse 9/1a,

Artista Designers Katalin Imre, Nóra Rácz,

Edina Schön, Katalin Stampf; Puskin utca 19, H-1008 Budapest, phone +36/1/3280290, mobile +36/30/5461616, artista@t-online.hu, www.artistafashion.com ATELIER JUTTA MARIA GÜRTH Heiligenstädter Straße 6/10,

A-1090 Vienna, mobile +43/676/4302857, lupobianco@gmx.at, www.lupobianco.at ATELIER SACK & PACK Designer Emil-Ludwig-Emil R,

Margaretenstraße 50, A-1050 Vienna, mobile +43/699/11711578, gabriele.ring@productions.at

Awareness & Consciousness Designer Christiane Gruber,

Grosse Neugasse 22-24/1/20, A-1040 Vienna, phone +43/1/9576996, mobile +43/699/11709817, office@awarenessandconsciousness.com, www.awarenessandconsciousness.com

Barbara Habig Wiedner Hauptstrasse 17, A-1040 Vienna,

mobile +43/699/10115233, office@habig.at, www.habig.at

BIPONE, Designers Bilyana and Petar Pelov, Zedlitzgasse 11,

A-1010 Vienna, phone +43/1/9204097, mobile +43/650/7107771, bi_pone@yahoo.com, www.bipone.com BIRGIT RIEPL Radetzkystraße 22/6, A-1030 Vienna, mobile

+43/650/9677959, birgit.riepl@gmx.at

A-1060 Vienna, mobile +43/650/4212479, viejoretal@gmx.at, www.anzueglich.at

Biskupwien Designer Brigitte Biskup; mobile

AP Designer Alexandra Pötz; mobile +43/676/6104052,

BOUDOIR Designer Renate Christian; Berggasse 14, A-1090

ARCDESIGN Designer Silvia Szabó; Badstraße 15, A-7032

boutique gegenalltag Designer Jasmin Ladenhaufen;

office@ap-fashion.com, www.ap-fashion.com

Sigleß, office@arcdesign.at, phone +43/2626/71669, mobile +43/699/11836196, www.arcdesign.at

art point Designer Lena Kvadrat; Westbahnstrasse 3,

A-1070 Vienna, phone +43/1/5220425, mobile +43/650/5220425, kontakt@artpoint.ru, www.artpoint.ru 62

+43/650/7405298, brigitte@biskupwien.at, www.biskupwien.at Vienna, office@boudoir.at, www.boudoir.at

MuseumsQuartier Wien, q21/Electric Avenue; Museumsplatz 1, A-1070 Vienna, mobile +43/699/11617455, info@gegenalltag.at, www.gegenalltag.at, www.selfawear.com Brandmair Designer Claudia Brandmair; Ramperstorffergasse

30/8, A-1050 Vienna, mobile +43/699/12190264, claudia.brandmair@chello.at, www.brandmair.net

© WTV / HerTHa Hurnaus

“Vienna is a breeding ground for creative people and designers.”

Helga Schania & Hermann Fankhauser (Wendy & Jim) invite you to discover Vienna in the spirit of “Love Life, Live Creativity”.

WIEN-HOTELS & INFO TEL. +43–1–24 555, www.vienna.info

contacts

Callisti Designer Martina Müller; Lerchenfelder Strasse 92,

A-1080 Vienna, phone +43/1/4083000, mobile +43/676/3013010, office@callisti.at, www.callisti.at CARMA Designer Karin Henrich; Köllnerhofgasse 2,

A-1010 Vienna, phone +43/1/513 8017, carma.myls@chello.at CHRISTA’ S Designer Christa Pucher; Lagergasse 57a,

A-8010 Graz, phone +43/316/764676, mobile +43/650/7764676, christapucher@thomaspucher.com CHRISTINA BERGER Castellezgasse 22/9, A-1020 Vienna,

mobile +43/650/2111711, cb@christinaberger.com, www.christinaberger.com

Christine Zehetbauer Adelsberger Modewerkstatt

Kärtnerstrasse 4, A-1010 Vienna; Matzneusiedl, A-2301, Groß Enzersdorf, mobile +43/664/3004804, christine@zehetbauer.at, www.modewerkstatt.cc CLAIRE KARÓ Weitlofgasse 10/6, A-1180 Vienna,

Elfenkleid Designers Sandra Thaler, Annette Prechtl;

Margaretenstrasse 39/3-4, A-1040 Vienna, phone +43/1/2085241, mobile +43/699/16152154, email@elfenkleid.com, www.elfenkleid.com Elke Freytag Kierlingergasse 31, A-3411 Klosterneuburg,

mobile +43/650/4911906, office@elkefreytag.com, www.elkefreytag.net

Ely Greg Designer Andrea Gergely; Zentagasse 5/20,

A-1050 Vienna, mobile +43/699/11794724, info@elygreg.at, www.elygreg.at Eric Rainer Designer Rainer Milalkovits; Esterhazygasse

4-4a/1/4, 1060 Vienna, mobile +43/699/10049944, office@ericrainer.com, www.ericrainer.com

Eva Blut Schottenfeldgasse 43/28, A-1070 Vienna,

phone +43/1/5240595, +43/699/10255728, contact@evablut.org, www.evablut.org

mobile +43/650/2446789, karo_jewellery@yahoo.com, www.clairekaro.com

Eva Kim Heu Dornbacherstrasse 71-73, A-1170 Vienna, mobile

Claudia Rosa Lukas Pramergasse 6/1/22, A-1090 Vienna,

___fabrics interseason Designers Wally Sallner,

mobile +43/699/19425734, info@lukas-by.com, www.lukas-by.com Dessi’gned Designer Dessi Stoytcheva; Jägerstrasse 3/14, A-

1200 Vienna, mobile +43/676/5246752, office@dessigned.com, homepages.at/dessigned doppler&michlmayr Designers Petra Doppler, Maria

+43/699/11607974, info@evakimheu.com, www.evakimheu.com Johannes Schweiger; Haymerlegasse 6/1, A-1160 Vienna, phone +43/1/9242449, office@fabrics.at, www.fabrics.at filia Designer Filia Manikas; Mittelgasse 6/30, A-1060 Vienna,

phone +43/1/5976539, mobile +43/6764876063, office@filia.at, www.filia.at

Michlmayr; Michael Bernhard Gasse 4/10, A-1120 Vienna, mobile +43/699/11205788, info@dopplermichlmayr.com, www.dopplermichlmayr.com

Flor de Illusion Designer Wolfgang Langeder; Wiesenweg 5,

Edith A’Gay Designer Mag. art. Edith Agay; Schuettelstrasse

FLorian Jewelry Designer Florian Ladstätter; Wipplinger

Edwina Hörl 5-39-8-302 Yoyogi, Shibuya-Ku, Tokyo 151-

FORMSINN Designer Martina Virágh; Erdbergstraße 10/61,

19/4/17, A-1020 Vienna, +43/699/11256325, slashdesign@gmx. net, edith_agay@hotmail.com, www.edithagay.com 0053, Japan, phone +81/3/3467/7764, office@edwinahoerl.com, www.edwinahoerl.com 64

A-4040 Linz, mobile +43/699/12578542, office@flordeillusion.at, www.flordeillusion.at Straße 23, A-1010 Vienna, mobile +43/699/12159955, info@beatica.com, www.beatica.com A-1030 Vienna, mobile +43/676/304650, martina.viragh@formsinn.at, www.formsinn.at

ALANIS MORISSETTE ANDREW WEATHERALL ARAB ARABIAN PRINCE AVRIL LAVIGNE BEN MONO BEYONCE KNOWLES BUCKZ IN THE ATTIC CARL COX CHICKS ON SPEED CHRIS REA CHRISTINE KAUFMANN CODE E COSMO VITELLI DAVID GUETTA DJ HELL DJ KOZE DOG EAT DOG DONALD A. GLASER DURAN DURAN EGYPTIAN LOVER EROS RAMAZOTTI FANTA 4 FELIX BAUMGARTNER FELIX DA HOUSECAT GLORIA GAYNOR GREEN DAY HARALD KRASSNITZER IAN BOSTRIDGE ISABELLE ALLENDE JADE JAGGER JAMIE LIDELL JAN ULLRICH JAVACHEFF CHRISTO JEANNE-CLAUDE JEAN RENO JOE COCKER JUDAS PRIEST KID ALEX LARRY HEARD LINKIN PARK LUI VEGA MARIA MENA MARILYN MANSON MIKE HUCKABY MODESELEKTOR MOJCA ERDMANN NATHALIE IMBRUGLIA OASIS OLIVER HUNTEMANN PATRICE BOUEDIBELA PAUL OAKENFELD PAUL VAN DYK PENG! PINK PLACEBO REINER CALMUND ROGER SANCHEZ SASCHA FUNKE SCISSOR SISTERS SEAN PAUL SLIPKNOT STEREOTYP STEVEN SPIELBERG SVEN VAETH THE YEAH YEAH YEAHS THOMAS GOTTSCHALK THOMAS HERMANNS TIMBERLAKE TIMBALAND TOM NOVY UWE KRÖGER VESSELINA KASAROVA

N 48° 12’ E 16° 21’

Opernring 13 - 15 1010 Wien lemeridien.com

contacts

Franzthomaspeter Lustkandlgasse 12/Top 10,

A-1090 Vienna, mobile +43/650/3890983, franzthomaspeter@chello.at, www.franzthomaspeter.com Galogaza Designer Petra Galogaza; Jadengasse 5/20,

A-1150 Vienna, phone +43/1/9437998, mobile +43/699/11303440, petra@galogaza.at, www.galogaza.com Garage Span Designer Hermine Span;

Angerzellgasse 4, A-6020 Innsbruck, phone +43/512/580722, mobile +43/699/11292423, herminator@garagespan.at, www.garagespan.at Gerhard liska Designer Gerhard Liska;

Am Kaisermühlendamm 47/16, A-1220 Vienna, mobile +43/699/10157045, gerhardliska@yahoo.de, www.gerhardliska.com Gina Drewes Mentergasse 3, A-1070 Vienna,

mobile +43/699/17510510, office@ginadrewes.com, www.ginadrewes.com GLOOM featuring PIRATIN Designer Felizitas Auersperg;

Neubaugasse 75, A-1070 Vienna, phone +43/1/5238657, mobile +43/676/3572735, piratin@gloom.at, www.gloom.at Göttin des Glücks Designers Dessi Stoytcheva,

Monika Bledl, Lisa Muhr, Igor Sapic; Kölblgasse 2/2, A-1030 Vienna, mobile +43/676/5469001, presse@goettindesgluecks.at, www.goettindesgluecks.at Hartmann Nordenholz Designers Agnes Schorer,

Filip Fiska; Grangasse 5/4, A-1150 Vienna, mobile +43/699/11464051, info@hartmannnordenholz.com, www.hartmannnordenholz.com House of Boing, Sandra Bamminger Hüte

Designer Sandra Bamminger; 8a Electric Avenue, Pobox 51936, SW9 8WP London, phone +44/207/2741849, mobile +44/7946/896410, houseofboing@yahoo.co.uk, www.houseofboing.com, www.sandrabamminger.com 66

House of the ... Designers Markus Hausleitner,

Karin Krapfenbauer, Martin Sulzbacher, Jakob Lena Knebl; Hellwagstrasse 4-8/4/1/10, A-1200 Vienna, phone +43/1/650901616, office@houseofthe.com, www.houseofthe.com Inbestform Designer Mag. Tina Haslinger;

Weyringergasse 21/12, A-1040 Vienna, mobile +43/676/4293808, office@inbestform.at, www.inbestform.at

INDRA COUTURE & INDRA COLLECTION für Männer und Frauen Designer Birgit Indra;

Rudolf Reiter Straße 2, A-2540 Bad Vöslau, phone +43/2252/78984, mobile +43/664/1421152, modewerkstatt@indra.co.at, www.indra.co.at

Ingrid Thallinger Designer Mag. art. Ingrid Thallinger;

Traungasse 7, A-4810 Gmunden, mobile +43/664/4568381, ingridthallinger@gmx.at, www.ingridthallinger.at

Ingrid Vien Designer Ingrid Prettenthaler; Kleine Neugasse

10/14, A-1040 Vienna, mobile +43/664/7957054, office@ingridvien.com, www.ingridvien.net

IRIS EIBELWIMMER Wengstraße 55, A-4643 Pettenbach,

mobile +43/699/12087089, iris-italy@gmx.at

JOSTSCHMUCK Designer Klaudia Jost; Hauptplatz 11,

A- 8380 Jennersdorf, mobile +43/664/5200584, klaudia@jostschmuck.at, www.jostschmuck.at

JULIA CRANZ HATS, HAT-PIECES & MORE Annenhofstraße 22,

A-3032 Eichgraben, office@juliacranz.com, www.juliacranz.com

Julia Jeschek Krafft-Ebing-Straße 11, A-8043 Graz,

phone +43/316/349572, mobile +43/676/ 3018954, info@juliajeschek.at, www.juliajeschek.at

JULIE STROM Designer Roswitha Seeber; Keinergasse 14/9,

A-1030 Vienna, mobile +43/699/81732952, julie.strom@gmx.at, www.juliestrom.com

The CreaTive PlaTform of viennese eConomy www.CreaTivesPaCe.aT a ProjeCT by The vienna Chamber of CommerCe and indusTry

contacts

KALCHMANN Designer Doris Kalchmann; Czerningasse 9/1/8,

LOVE SAVES THE DAY Designers Dieter Geider, Betty Schrank;

Karin Fronius Hüte Designer Karin Fronius;

maiko: Designer Maiko Sakurai Karner; Brunhildengasse 1/1/1,

A-1020 Vienna, mobile +43/699/12138092, office@kalchmann.com, www.kalchmann.com

Margaretenstraße 115, A-1050 Vienna, mobile +43/699/11827365, fronius@chello.at, www.karinfronius.com KAWAYAN Designers Anna Frances, Anna Mae Dioso;

Brunhildengasse 1/1, A-1150 Vienna, mobile +43/699/12741349, +43/699/15767706, kawayan@ichiban.at, www.kawayan.at KAYIKO Designer Karin Oébster; Windmühlgasse 16, A-1060

Vienna, phone +43/1/5810219 (Office), +43/1/5854642 (Shop), office-europe@kayiko.com, www.kayiko.com Kindl Designer Bernadette Kindl; Koppstrasse 13/21-23,

A-1160 Vienna, mobile +43/650/7711377, kindl@silverserver.at, www.kindl.co.at km/a Designer Katha Harrer; Helferstorferstrasse 6/4,

A-1010 Vienna; mobile +43/664/2546994, vienna@kmamode. com, www.kmamode.com kontiki Designer Karin Maislinger; Grundsteingasse 12/18,

A-1160 Vienna, mobile +43/650/7324273, buero@kontiki.or.at, www.kontiki.or.at Lena Hoschek Sporgasse 22, A-8010 Graz, phone

+43/316/995526, office@lenahoschek.com, www.lenahoschek.com

Siebensterngasse 28, A-1070 Vienna, mobile: +43/664/2740740, info@lstd-wear.com, www.lstd-wear.com OG., 1150 Vienna, office@maiko.at, www.maiko.at

Mangelware Designer Sandra Schmidt; Novaragasse 17/1/27,

A-1020 Vienna, mobile +43/699/81806917, kontakt@mangelware.net, www.mangelware.net

Marios Schwab 23-25 Arcola Street, Unit D, Studio 2,

London E8 2DJ, phone +44/207/2493202, studio@mariosschwab.com, www.mariosschwab.com

MARONSKI Designer Martina Meixner; Geusaugasse 7/3,

A-1030 Vienna, mobile +43/699/19415244, office@maronski.at, www.maronski.at Martina Rogy Zinckgasse 6/3, A-1150 Vienna,

mobile +43/650/9442299, office@martinarogy.com, www.martinarogy.com MASI Designers Mag.Christina Huber, Fritz Prunthaller;

Waltherstrasse 17, A- 4020 Linz, mobile +43/650/9990919, office@masi-afc.com, www.masi.co.at Mayi Designer Mag. Maye Riess; kontakt@mayi.at,

www.mayi.at

MEYOTA Designer Irene Schenk; Lilienbrunngasse 22,

Lila Designer Lisi Lang; Lerchenfelder Straße 69, A-1070 Vienna,

mobile +43/699/11696012, office@lila.cx, www.lila.cx

A-1020 Vienna, mobile +43/699/10052080, office@meyota.com, www.meyota.com

Lila Pix Designer Lili Ploskova; Showroom Lila Pix, Lin-

Michaela Buerger 4, Passage du Grand Cerf,

Linda Zlok Gumpendorferstrasse 67, A-1060 Vienna, phone

Michel Mayer Singerstrasse 7, A-1010 Vienna, phone

dengasse 5, A-1070 Vienna, phone +43/1/9904351, mobile +43/650/3671627, contact@lilapix.net, www.lilapix.net +43/1/5867119, mobile +43/676/5970288, linda.zlok@aon.at, www.lindazlok.at 68

F-75008 Paris, mobile +33/668/184397, office@michaelabuerger.com, www.michaelabuerger.com

+43/1/9674055, mobile +43/699/19674055, office@michelmayer.at, www.michelmayer.at

Photo Jolijn Snijders, Model Nyok / Tjarda Model Management

Fall issue out in Augus t in Germ any, Austria, S witzerlan d as well as Pa ris, Milan , London, N.Y. and Tokyo.

For material girls of all ages From the publishers of INDIE Magazine.

MEDIA

contacts

mija t. Rosa Designer Julia Cepp; Markgraf Rüdigerstrasse 13/2,

Ninali Designers Nina Kepplinger, Ali Rabbani;

MILCH Designer Cloed Priscilla Baumgartner; Studio Yppenplatz

Nina Peter – Hautnah Designers Gregor Pirouzi,

A-1150 Vienna, mobile +43/699/12017223, julia@mija-t-rosa.com, www.mija-t-rosa.com

5, A-1160 Vienna, mobile +43/699/10703545, cloed@mur.at, www.milch.mur.at Modernmartyr Designer Angela Wiedermann;

Heindlgasse 3-5/49, A-1160 Vienna, phone +43/650/4904279, office@modernmartyr.com, www.modernmartyr.com Modus Vivendi Designers Chalotte Jakoubek,

Monika Bacher; Schadekgasse 4, A-1060 Vienna, phone +43/1/5872823, contact@modusvivendi.at, www.modusvivendi.at Moodboard Designer Ulla Hinterwirth; Rossauergasse 7,

Neustiftgasse 21, A-1070 Vienna, mobile +43/699/10444641, +43/650/3737227, press@ninali.at, www.ninali.at Nina Peter; Agnesstrasse 46B, A-3400 Klosterneuburg, phone +43/699/13333400, office@ninapeter.com, www.ninapeter.com NOMI Designer Nomi Goldfarb; Studio: Garnisongasse 1,

A-1090 Vienna, Store: Fischerstiege 1, A-1010 Vienna, phone +43/1/5337409, fashion@nomigoldfarb.at, www.nomigoldfarb.at

Nonkonform und Oppositionell Designer Hilde Fuchs;

c/o VBKÖ, Maysedergasse 2/28, A-1010 Vienna, mobile +43/699/17056405, th.infra@yahoo.de,

A-1090 Vienna, phone +43/7612/67069, mobile +43/699/19584166, office@moodboard.at, www.moodboard.at

ODROWAZ Designer Bettina Reichl; Varenaweg 1, A-8010 Graz,

MOUCHE Designer Agnes Hamvas; Springergasse 6/20,

okki.at Designer Okki Zykan; Mühlgasse 19, A-1040 Vienna,

A-1020 Vienna, mobile +43/699/12725524, agnes@mouche.hu, www.mouche.hu Mühlbauer Designers Marlies Mühlbauer,

Klaus Mühlbauer; Franz-Josefs-Kai 15, A-1010 Vienna, phone +43/1/5335269, office@muehlbauer.at, www.muehlbauer.at NICOLAS ANDREAS TARALIS contact@nicolasandreastaralis.com,

www.nicolasandreastaralis.com

NIKASU Designer Veronika Susanna Harb;

mobile +43/699/17256816, b.reichl@vpz.at, www.pellmell.at mobile +43/699/19410955, info@okki.at, www.okki.at

paula.paul Designers Birgit Paula Reiger, Bernd Stelzer;

Währingerstr. 188/15/2, A-1180 Vienna, phone +43/1/7103040, contact@paulapaul.at, www.paulapaul.at Pelican Avenue Designer Carolin Lerch; Pelikaanstraat 104-108,

b36 floor 8, B-2018 Antwerp, phone +32/3/2272166, info@pelicanavenue.com, www.pelicanavenue.com

Pell Mell (Kay Double U, Odrowaz, ni-ly, van beren)

Obere Augartenstraße 18a/5/3/23, A-1020 Vienna, mobile +43/650/4003726, veronika-susanna.harb@gmx.at, www.myspace.com/veronikasusanna

Designers Karin Wintscher-Zinganel (Kay double U), Bettina Reichl (Odrowaz), Yü-Dong Lin (ni-ly), Heike Beren (van beren); Mandellstr. 4, A-8010 Graz, mobile +43/699/17256816, pellmell@zinganel.at, www.pellmell.at, www.assembly-festival.at

Nina Bernert Design Designer Nina Bernert; Phorusgasse

Peter Pilotto 1-5 Vyner Street, GB-E2 9DG London,

14/16, A-1040 Vienna, phone +43/1/9661374, nina.bernert@chello.at, www.ninabernert.at 70

phone +44/208/9819955, mobile +44/7794/192343, contact@peterpilotto.com, www.peterpilotto.com

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contacts

Pia Mia Designers Susanne Dziadek, Andreas Pohnitzer;

Schönbrunnerstrasse 65/4-5, A-1050 Vienna, phone +43/1/8904472, mobile +43/650/2020254, susanne@piamia.at, www.piamia.at

Pitour Designer Maria Oberfrank; Glasersiedlung 211,

A- 2752 Wöllersdorf, mobile +43/699/12008920, office@pitour.com, www.pitour.com

Pixie Designer Nina Markart; mobile +43/676/9468774,

nina@pixie-fashion.com, www.pixie-fashion.net

Popular Designers Elsa Klauser, Ferdinand Klauser;

Sabine K Designer Sabine Karner; Stempfergasse 11,

A-8010 Graz, phone +43/316/810174, mobile +43/664/2319445, design@sabine-k.at, www.sabine-k.at Sabrina Vogel Krien 7, A-4150 Rohrbach,

phone +43/7289/40166, mobile +43/676/5755752, info@sabrinavogel.com, www.sabrinavogel.com Sandra Gilles ,”Ginette, das feine Sackerl”, nuit blanche – feine Nachtkleider Designer Sandra Gilles;

“la petite boutique”, Lindengasse 25, A-1070 Vienna, mobile +43/699/19239423, office@sandragilles.com, www.sandragilles.com

Zieglergasse 88-90, A-1070 Vienna, mobile +43/664/4567656, mail@amipopular.com, www.amipopular.com

SAPERLIPOPETTE Designer Caroline Stanzl; Ennsgasse 6/14,

Princess In Progress Designer Agnes Giefing;

Schella Kann Designers Gudrun Windischbauer,

Kleine Stadtgutgasse 12/10, A-1020 Vienna, mail@princessinprogress.at, www.princessinprogress.at PRISTER Designer Susanne Prister; Speckbacherstraße 2,

A-6020 Innsbruck, phone +43/512/3993121, mobile +43/664/1244008, susanne@prister.at, www.prister.at Ready-Made by Salner Designer Martina Salner;

Kettenbrückengasse 14/1, A-1040 Vienna, mobile +43/664/1626299, martina.salner@ready-made.info, www.ready-made.info Ring King Designer Max Grün; Stoss im Himmel 3/1,

A-1020 Vienna, mobile +43/650/5703548, saperlipopette@gmx.at, www.saperlipopette.at

Anita Aigner; Singerstrasse 6/8, A-1010 Vienna, phone +43/1/5132287, mobile +43/699/15132287, e_office@schellakann.at, www.schellakann.com

Schmuckstelle Designer Claudia Steiner; Kettenbrücken-

gasse 23/3/1, A-1050 Vienna, mobile +43/699/11180455, claudia.s@schmuckstelle.at, www.schmuckstelle.at Seitner Schmuckdesign Designer Katja Seitner;

Habsburgergasse 1-1a, A-1010 Vienna, phone +43/1/5324103, mobile +43/676/9577044, katja.seitner@seitner.co.at, www.seitner.co.at

A-1010 Vienna, phone +43/1/5356982, mobile +43/699/17341144, g@ring-king.com, www.ring-king.com

Sesenta y nueve 69 Designer Irina Liakina; Hainburger-

rosa mosa Designer Simone Springer, Yuji Mizobuchi;

SIXXA Designers Kathi Macheiner, Luisa Hirsch;

ROSE BECK Designer Roswitha Ruprechter; Eisteichgasse 3,

sonja bischur jewellery Designer Sonja Bischur;

Ziegelofengasse 17/R2, A-1050 Vienna, mobile +43/650/8106274, info@rosamosa.com, www.rosamosa.com A-2345 Brunn am Gebirge, phone +43/2236/378083, mobile +43/664/1324071, office@rosebeck.at, www.rosebeck.at 72

strasse 29/12/52, A-1030 Vienna, mobile +43/664/1827646, sesentaynueve@reflex.at, www.sesentaynueve.at

Mollardgasse 85A/3/124, A-1060 Vienna, mobile +43/660/2431007, kathi@sixxa.com, www.sixxa.com Schönbrunnerstrasse 30/18, A-1050 Vienna, phone +43/1/5864245, mobile +43/699/11811775, sonjabischur@gmx.net

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contacts

Sophisticated Designer Sophie Pollak;

Rechte Wienzeile 75/9, A-1050 Vienna, mobile +43/650/2233864, info@sophisticated.co.at, www.sophisticated.co.at Source-Code Designer Christoph Reschreiter;

URBAN TOOL Designers Anja Herwig, Sabrina Tanner;

Reindorfgasse 36, A-1150 Vienna, phone +43/1/8920303, info@urbantool.com, www.urbantool.com

Untere Weissgerberstrasse 30/7, A-1030 Vienna, phone +43/1/9246621, mobile +43/699/19246621, team@source-code.cc, www.source-code.cc

Ursula Guttmann Klammstrasse 1, A-4020 Linz,

Superated Designer Peter Holzinger; Spengergasse 56/10,

Ute Huber-Leierer Lustkandlgasse 15/6, A-1090 Vienna,

Susanne Matsché Schmuck Designer Susanne Matsché;

Ute Ploier Favoritenstrasse 17/26, A-1040 Vienna,

Tanja Bradaric Keinergasse 29/15, A-1030 Vienna,

Vera Dittrich Karl-Schweighofergasse 10/9, A-1070 Vienna,

A-1050 Vienna, phone +43/1/9669963, mobile +43/699/12162799, superated@gmx.net, www.superated.com Dunckenstrasse 82, D-10437 Berlin, phone +49/30/44357335, mobile +49/160/6429736, susja@gmx.at, www.susannematsche.com mobile +43/650/5030184, tanjabradaric@hotmail.com

The Essence Designer Frank Leder, Florian Horwath;

mobile +43/699/11085057, ursulaguttmann@gmx.at, www.ursulaguttmann.com phone +43/1/3193934, mobile +43/650/4193934, ute.huber-leierer@uni-ak.ac.at

mobile +43/699/11602950, office@uteploier.com, www.uteploier.com mobile +43/699/15211981, vera.dittrich@aon.at, www.veradittrich.at

Türkenschanzstrasse 1/15, A-1180 Vienna, Kantstrasse 139 D-10623 Berlin, phone +43/1/9577303, +49/30/65967548, mobile +43/664/2115889, reach@intotheessence.com, www.intotheessence.com

Veronika Persché Strickdesign

THE HOT DOGS Designer Mandarina Brausewetter;

Vivibag cute couture & accessoires

Tragwaren Designer Kristina Feuchter, Novaragasse 46/6,

Wendy&Jim Designer Hermann Frankhauser, Helga Schania;

ulliKo Designer Ulrike Kogelmueller; Hernalser Hauptstrasse 31,

Wilfried Mayer Erdbergstrasse 51/27, A-1030 Vienna,

unartig Designer Anita Steinwidder; Schottenfeldgasse 77,

Wubet Designer Arnold Haas; Schottenfeldgasse 41-43/28A,

Zollergasse 12, A-1070 Vienna, phone +43/1/2368814, mobile +43/676/7097099, mandarina@thehotdogs.org, www.thehotdogs.org A-1020 Vienna, mobile +43/650/8922930, you@memyselfandi. at, www.memyselfandi.at A-1170 Vienna, mobile +43/699/12843922, office@ulliko.com, www.ulliko.com A-1070 Vienna, mobile +43/650/4006091, a.steinwidder@unartig.com, www.unartig.com 74

Designer Veronika Persché; Theresiengasse 26/14, A-1180 Vienna, phone +43/1/4096436, veronika@persche.com, www.persche.com Designer Mag. Olivia Riedelbauer; Gumpendorferstrasse 88a, A-1060 Vienna, mobile +43/650/5000862, info@vivibag.at, www.vivibag.at, www.vivibag.blogspot.com Zieglergasse 68/2, A-1070 Vienna, phone +43/1/5244318, wuj@gmx.at, www.wujsympathisant.com mobile +43/650/8632931, office@wilfriedmayer.net, www.wilfriedmayer.net

A-1070 Vienna, mobile +43/664/7692102, info@wubet.com, www.wubet.com

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