Collaboration Guide

COLLABORATION GUIDE

Australia’s South West

ACKNOWLEDGEMENT OF COUNTRY We acknowledge the Traditional Custodians of the South West, the Noongar people, and their enduring connection to, and care for, Boodja. We recognise the Pinjarup, Wiilman, Wadandi, Pibelman, Kaneang, Menang, and Koreng Aboriginal communities, and invite visitors to respect and care for this ancient land and culture, contributing to its preservation for future generations.

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Australia’s South West

Pinjarup, Wiilman, Wadandi, Pibelman, Kaneang, Menang, and Koreng COLLIE

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Australia’s South West

CONTENTS WELCOME

PAGE 05

ABOUT AUSTRALIA’S SOUTH WEST

PAGE 06

WORKING WITH US

PAGE 20

DREAM DEEPER BRAND

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USEFUL RESOURCES

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STAY CONNECTED

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BLUFF KNOLL

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Australia’s South West

Welcome Discover the power of collaboration with our region’s new brand platform, Dream Deeper.

This guide is your valuable resource for exploring opportunities to work together with Australia’s South West.

We have a rich history of supporting members and promoting the region’s multitude of experiences to visitors. The recent launch of the Australia’s South West Wellness Tourism Strategy and the Aboriginal Cultural Tourism Plan are strategic examples of the organisation’s growing engagement in destination management and ongoing commitment to responsible travel.

Aligned with Western Australia’s Walking On A Dream, our new brand, Dream Deeper, is a fundamental step towards achieving these goals. Not just a campaign; it’s a call to action - for both visitors and our local partners. The brand will allow us to engage with travellers on a deeper level, and to come together with a single, compelling narrative that amplifies our collective message.

By working with us, and the regional brand platform, you become part of a network committed to elevating the South West as a premier destination. We deeply value the support of our partners, especially our key funding partner, Tourism Western Australia. Our collective success relies on these collaborative efforts. Together we can enhance our region, build stronger connections, and transform the visitor experience.

We look forward to engaging with you to understand your perspectives, ideas, and aspirations. Your insights are invaluable as we work together to shape our future initiatives.

Let’s collaborate.

Lenore Lyons, Chairperson & Catrin Allsop, Chief Executive Officer

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Australia’s South West

About Australia’s South West Australia’s South West is a region abundant in nature, ancient culture, indulgence, adventure, exceptional produce and simple joys.

Laid-back and effortlessly beautiful, a full-bodied richness lies beneath, so wildly perfect, with undiscovered charm waiting to be unearthed.

Australia's South West is the peak tourism body representing Western Australia's South West region, encompassing Bunbury Geographe, the Margaret River Region, the Southern Forests and Valleys, and the Great Southern.

Working collaboratively with Tourism Western Australia, regional partners, and our network of passionate tourism operators, our role in destination management is to drive growth of the visitor economy through innovative marketing, sustainable destination development, and industry engagement. .

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Australia’s South West

EFFICIENT & EFFECTIVE MARKETING Our marketing strategies are designed to inspire travellers through visually compelling content and targeted campaigns. We aim to showcase the distinctive allure of Australia's South West.

ACCESS & REGIONAL DISPERSAL We collaborate with our partners to increase accessibility, disperse visitors beyond highly frequented destinations, as well as aim to extend visitor stays and stimulate economic activity throughout our region.

DESTINATION DEVELOPMENT We’re committed to sustainable regional tourism growth. We're actively shaping the future of our destination by delivering a comprehensive strategy that aligns infrastructure improvements, marketing initiatives, and visitor experiences. This strategy will guide our region toward a more vibrant and prosperous future.

DRIVING INDUSTRY ENGAGEMENT We serve as a bridge between local tourism businesses, government, and tourism organisations, working closely with Tourism Western Australia to create a united and resilient tourism sector. As a central platform, we facilitate industry connections and offer essential support.

WINDY HARBOUR

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Australia’s South West

our region

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Australia’s South West Australia’s South West

MAP

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Australia’s South West

Our VISION IS FOR AUSTRALIA’s south west to bE WWW.AUSTRALIASSOUTHWEST.COM

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Australia’s South West

A leading, prosperous and sustainable tourism destination

ELEPHANT ROCKS

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Australia’s South West

STRATEGY ON A PAGE Inspire Visitation

Enhance

Sustainable

Empowered

Experiences

Stewardship

Partners

OUR GOALS Foster high-quality,

Lead in implementing

innovative visitor

best practices in

Build and strengthen

experiences by building

visitor economy

partnerships with

industry capacity and

planning and

community, business,

capability, improving

management to

and government

access and dispersal, and

create a resilient and

stakeholders to ensure

supporting new product

sustainable tourism

shared success.

development.

sector.

Create and deliver impactful marketing strategies that inspire visitation, enhance destination appeal, and drive sustainable demand.

OUR PURPOSE We are an inspirational destination management leader.

We connect, advocate, and collaborate with stakeholders to drive visitation and enhance the visitor experience.

OUR VISION Australia’s South West is a thriving, sustainable region where diverse, authentic experiences inspire visitors and enrich communities.

MEASURES OF SUCCESS KPI 1 Direct Leads to Operators KPI 4 Industry Survey

KPI 2 Industry Financial Contribution KPI5 Marketing Outcomes

KPI 3 Intrastate Visitation and Spend

KPI 6 Growth of Independent Revenue

VALUES Leadership | Collaboration | Creativity | Growth

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Australia’s South West

branded house Australia’s South West is a consumer and corporate endorsed brand under the Tourism Western Australia umbrella.

We also deliver three distinct sub-brands through regional partnerships the Bunbury Geographe Tourism Partnership, Great Southern - Wander with the Wild, and Great Southern Treasures - each offering unique experiences within the sub-regions of Australia's South West.

The South West Edge is a 12-day adventure that showcases a distinct part of the region, linking the three Regional Tourism Organisations of Destination Perth, Australia's South West and Australia's Golden Outback, through an iconic roadtrip.

Lumenesse & Co is a profit-for-purpose social enterprise delivered by Australia’s South West, with a mission to alleviate the challenges and complexities faced by tourism businesses, associations and local governments.

PARENT BRAND

ASW BRAND (ENDORSED

BY PARENT BRAND)

CONSUMER

CORPORATE

SUB BRANDS (DELIVERED

BY ASW) SUB BRANDS (ENDORSED

BY ASW)

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Australia’s South West

markets Australia's South West's role involves identifying and targeting key visitor markets and implementing marketing strategies to position the region as a year-round destination, thereby supporting industry growth and sustainability. To achieve our goal, we allocate resources strategically to markets with the highest growth opportunities.

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Australia’s South West

INTRASTATE Our region relies heavily on the Western Australian market, which represents over 85% of our visitation. To smooth out seasonal peaks, we focus our intrastate campaigns on attracting local visitors during the shoulder and low seasons.

INTERSTATE Domestically, we support Tourism Western Australia's cooperative marketing campaigns with key distribution partners, and provide trade training and education. We also undertake strategic activities such as participating in consumer shows in Victoria and New South Wales to support the direct aviation routes.

INTERNATIONAL We promote Australia's South West at Tourism Australia or Tourism Western Australia trade events to key international markets including the United Kingdom, Singapore, Malaysia, New Zealand, Continental Europe, Japan and USA. Additionally, we maintain a watch on emerging markets and participate in trade missions as opportunities arise.

FERGUSON VALLEY

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Australia’s South West

ABORIGINAL CULTURAL TOURISM Our Aboriginal Cultural Tourism Plan focuses on showcasing Aboriginal culture and tourism experiences in collaboration with our Aboriginal tourism operators, Traditional Owners, regional Aboriginal Corporations, Tourism Western Australia and WAITOC. This focus area addresses the growing global interest in Indigenous travel experiences.

Australia’s South West, with its existing Aboriginal-owned tourism businesses and the potential for further growth, is well positioned to meet this demand.

Initiatives such as the Plan for Our Parks, as well as the South West Native Title settlement, offer additional opportunities for experience development to enhance the region’s Aboriginal tourism landscape. Through collaborative efforts we aim to grow a sustainable and culturally rich tourism region that reflects and celebrates the South West's Noongar heritage and people.

strategic focus areas KOOMAL DREAMING, YALLINGUP

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Australia’s South West

EVENT DEVELOPMENT Australia’s South West is committed to enhancing the region's event landscape through our Regional Event Development focus. This initiative aims to further grow the South West as a prime destination for events, leveraging our diverse offerings and strategic location.

Events play a critical role in regional economic development by driving visitation, particularly in shoulder and off-peak periods, increasing length of stay, and growing visitor spend. Events also provide a reason to visit less-well known destinations.

Our focus is on supporting both small-scale and large-scale events through collaboration with Tourism Western Australia, local governments, and other regional partners, to enhance the region's appeal as a premier event destination.

AMPERSAND ESTATES & RAINFALL DISTILLERY

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Australia’s South West

WELLNESS TOURISM Australia’s South West Wellness Tourism Strategy aims to position the region as a leader in nature-based wellness travel over the next decade.

The strategy capitalises on the region’s existing strengths: stunning natural landscapes, pristine beaches, and a strong focus on sustainable practices, to attract a rapidly growing market of travellers seeking to reconnect with themselves and the environment.

A focus on well-being attracts high-spending travellers seeking rejuvenation. By extending the appeal beyond traditional sightseeing, Wellness Tourism drives longer stays and increased visitor expenditure.

This strategy isn’t just about attracting new visitors; but about creating a vibrant year-round industry that ensures a sustainable and prosperous future for tourism in the South West. The Industry Toolkit provides the information and resources for implementation in business and destination development initiatives.

MEELUP BEACH

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Australia’s South West

TRAILS MARKETING Our Trails Marketing Project is a strategic initiative aimed at positioning the region as a premier destination for trail enthusiasts and adventure tourists. Recognising the growing demand for adventure tourism, particularly soft adventure activities like hiking and bushwalking, we are paving the way for a multi-year strategy to grow visitation to the region through our exceptional world-class trails network, and create a unified and strategic approach to showcase these assets.

The initiative aligns with broader state and regional strategies, which emphasises the development of high-quality trails to enhance community, economic, and environmental outcomes.

Through strategic branding, cooperative partnerships, and targeted marketing, this project seeks to drive increased visitation, capitalise on the growing adventure tourism market, and maximise the benefits of the region’s trail infrastructure investments.

CAPE TO CAPE TRACK, MARGARET RIVER REGION

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Australia’s South West

Working With Us

ST AIDEN WINES, FERGUSON VALLEY

MEMBERship BENEFITS

Australia’s South West’s role is to enable visitor economy development at a local level by engaging people culturally and emotionally through domestic and international marketing strategies. We support and drive our region’s tourism industry with engagement, development, training, education, and product development.

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Australia’s South West

Showcase your business on the Australia’s South West’s consumer website to receive referrals and leads.

Promote your business in our annual holiday planner, with 80,000 copies distributed annually.

Take advantage of subsidised advertising rates in our marketing campaigns.

Participate in cooperative marketing opportunities developed for our members.

Connect with other members to cross promote and package your product.

Meet with our marketing team to discuss business opportunities.

Stay informed of industry growth and opportunities via our monthly industry and marketing newsletters.

Receive invitations to Australia’s South West networking events.

Maintain voting rights at our annual Annual General Meeting.

Access the Member Hub, which contains fact sheets and industry resources.

Utilise opportunities to put forward your product to Tourism Western Australia as part of our regular updates.

Request letters of support for grant funding or tourism developments.

Order Australia’s South West Holiday Planners and Maps with free delivery to your door.

Ultimate Members also receive a greater discount on all Australia’s South West publications, access to annual business development support and a listing on the South West Map & Guide, distributed to 80,000 visitors each year. Access membership here.

PARTICIPATING IN famils A familiarisation (famil) is a promotional trip designed to introduce key industry partners, such as travel agents, wholesalers, and media representatives, to the unique attractions, experiences, and facilities offered by Australia's South West.

When a business is selected to participate in a famil, it's an excellent opportunity to showcase its products or services to a targeted audience of travel professionals. The opportunity should be considered promotional and offered at cost price. If you would like to be considered for famils, please contact us so that we can recommend you when itineraries are being created.

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Australia’s South West

Australia’s South West runs integrated marketing campaigns and digital marketing activity throughout the year, including seasonal campaigns to stimulate visitation and conversions.

This activity will be tailored to the market conditions as they evolve in the current environment, allowing us to be tactical and nimble in our marketing efforts, while offering co-operative buy-in opportunities when there's market fit.

Australia’s South West also offers add-on packages year-round, allowing our members to receive SEO-rich website content and collaboration on social media curated by our team at any time. Members can choose to have control over the messaging and call-toactions or let the Australia’s South West team guide the tone, imagery, and timing, to maximise performance.

SUGARLOAF ROCK

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Australia’s South West

ACCESSING IMAGES AND VIDEO AUSTRALIA’S SOUTH WEST | DIGITAL ASSETS Australia’s South West has a range of creative assets featuring the South West, including images, graphic design material, logos, and video that can be shared via our digital asset library.

To make a request, begin by filling in a Digital Asset Request form, which can then be emailed to the Australia’s South West marketing team at marketing@australiassouthwest.com.

TOURISM WESTERN AUSTRALIA | DIGITAL ASSETS Tourism Western Australia also have a free image and video library for marketing activities that promote Western Australia. Containing imagery, video, logos, graphics, and other branding tools, you can make a content request at any time.

Visit the corporate website at https://www.tourism.wa.gov.au/ or email imagelibrary@westernaustralia.com for further assistance.

GOLDEN VALLEY TREE PARK

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Australia’s South West

industry events and networking Australia’s South West invites members to network with the team and the tourism industry regularly throughout the year, either at our own events that we hold across the region, or co-hosted with industry partners. Sign up for our newsletter to receive updates and be the first to know about upcoming opportunities for some face-to-face time with us.

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Being trade ready is another level of professionalism that shows distribution partners you are ready to do business with them and their clients. It’s an important step in opening up a world of potential new clients to your business.

Tourism Western Australia and Tourism Australia also prefer to work with trade ready products when they showcase destinations to their international and domestic media networks and famil groups.

If your business is working with trade, be sure to share with us so that we can represent your business during trade engagement activities.

If you would like to learn more about trade and distribution, or would like to see if your business is 'trade ready' view our Trade Ready Checklist If you would like to become trade ready, Tourism WA's 'Trade Ready Induction Program' (TRIP) or ATEC's 'Tourism Trade Ready' program are both excellent resources to support businesses on the journey.

Working with trade PEMBERTON POOL

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Australia’s South West

developing your tourism business

Developing a tourism product requires market research, government compliance, and expert guidance. We've compiled a list of businesses offering training and support to help you succeed; WELLINGTON DAM

01

LUMENESSE AND CO. The consultancy arm of Australia's South West, Lumenesse & Co exists to remove complexity and guide tourism businesses and organisations through a journey that not only lights up their present but ensures a luminous future.

Providing services across marketing, product and business development and destination management. Our profits are channelled back into driving collective exposure for our region, in addition to marketing activities to attract higher value visitation.

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TOURISM WESTERN AUSTRALIA – TOURISM EXPERIENCES DEVELOPMENT The Experience Development team at Tourism Western Australia offer hands-on guidance in enhancing the profile of tourism and hospitality through workforce initiatives, expanding cruising capabilities in Western Australia, facilitating projects, implementing sustainability principles, and supporting the development of new tourism experiences within the region.

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Australis’s South West

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TOURISM COUNCIL OF WESTERN AUSTRALIA (TCWA) TCWA industry development programs assist their members to enhance their sustainability and profitability. TCWA facilitates business and workforce development through training, workshops, site visits, online facilities and a professional team of state-based industry advisors. The Quality Tourism Framework is a national business development program based on Quality Assurance principals. Accreditation is a vital industry asset designed to continually improve standards, market quality product and enhance the reputation of tourism destinations.

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WESTERN AUSTRALIAN INDIGENOUS TOURISM OPERATORS COUNCIL (WAITOC) WAITOC's vision is to see the creation of a vibrant authentic Aboriginal tourism industry as an integral component of Australia’s tourism industry and for Western Australia to become the premier destination in Australia for authentic Aboriginal experiences. Our aim is to create a vibrant Aboriginal component of Western Australia’s tourism industry, raising the profile of Aboriginal tourism on a State, National and International level.

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AUSTRALIAN TOURISM EXPORT COUNCIL (ATEC) ATEC is Australia's national trainer, specialising in international tourism distribution. With over 50 years of experience, ATEC is a trusted organisation with industry support and connections. All ATEC training has been developed in consultation with industry advisory groups to ensure the training is relevant, timely and informative.

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Australia’s South West

DREAM DEEPER Australia’s South West is a region abundant in nature, ancient culture, indulgence, adventure, exceptional produce and simple joys.

Laid-back and effortlessly beautiful, a full-bodied richness lies beneath, so wildly perfect, with undiscovered charm waiting to be unearthed.

Our new brand platform - DREAM DEEPER - invites visitors to get off the beaten track, explore ancient trails, and indulge in dream food and wine experiences.

Working side-by-side with Western Australia’s Walking On A Dream, this brand is designed to showcase the unique offering of Australia’s South West, and appeal to travellers looking for a deeper connection with nature and awe-inspiring experiences.

This brand is all about how a dream getaway to Australia’s South West can transform you.

EDGE LUXURY VILLAS, MARGARET RIVER REGION

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Australia’s South West

Brand Framework TOURISM

WALKING ON A DREAM | SPIRIT OF ADVENTURE

WA BRAND

VISION

The vision is for Australia’s South West to be a leading, prosperous and sustainable tourism destination: a place that is globally renowned for ancient culture, natural beauty, exceptional produce, creative communities and iconic adventures.

DREAM DEEPER

TAG LINE

PERSONALITY & TONE

DOWN TO EARTH | CONFIDENCE WITH GRACE | A TOUCH OF MAGIC NATURE & WILDLIFE

ABORIGINAL CULTURE & RICH HISTORY

AT ONE WITH WILD WONDERS

ANCIENT HISTORY

Wander with the nature's wild wonders, see whales,

Explore rich Noongar history, experience Country

sting rays and dolphins in the wild or observe the

through the eyes of the traditional owners with cultural

marine life that lies beneath.

tours.

NATURES GIFTS

RICH HISTORY

Revel in natures generous gifts with unique geography

Historical immersion into the ANZAC legend,

persevered over thousands of years, see natures art in

understand more about whaling history or pop into

wildflower season and giant rocks in all their beauty.

town museums to hear more about the town’s history.

CONNECTION TO COAST

ARTS & CULTURE

Experience the Indian Ocean and the Great Southern

A melting pot for artists and creatives, find arts

ocean in all their glory from calm waters to some of the

precincts, galleries and open studios, as well as

best big waves on earth.

beautiful displays of public art in both city and country settings.

REGION STRENGTHS & PROOF POINTS

WINE, FOOD & PRODUCE

ADVENTURE & WELLNESS

FINE WINE

FILL YOUR CUP YOUR WAY

Near perfect grape growing conditions for wine makers

Swap the big city for small town relaxation, sandy toes,

means there is an abundance of world class wines on

uncrowded beaches, hillside chalets, float on dams, walk

offer and plenty cellar doors to drop into.

unbeaten trails, the choice is yours.

BREWERIES & DISTILLERIES

NATURES INVIGORATION

Award winning and world class spirits and brews are on

Open spaces, forest air, fresh water, enchanting trails

offer, tasty tipples for any palate.

and tracks, at one with nature, reinvigorate in nature.

CULINARY VARIETY

ABUNDANT ADVENTURES

Degustation's, hand crafted platters, pub classics to

Recharge your mind, body and spirit through a range of

bakery goods, the region is aplenty with gourmet

wellness options, challenge the body at new heights or

delights to suit your tastes.

awaken the soul swimming with the wild.

PROVISIONS & PRODUCE

EVENT EXPERIENCES

Produce plucked fresh from fertile soils, edible treasures

Experience special events, from wildflower festivals,

straight form the seas, rare gems foraged from the

intimate wine tastings and tours, see the world's best

earth, the region has so much gourmet provisions on

surfers take on the largest waves, to ultra endurance

offer.

adventure races.

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Australia’s South West

“WE DREAM OF LEAVING THE EVERYDAY FAR BEHIND”

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Australia’s South West

MANIFESTO In Australia’s South West, it’s not just about fleeting moments - we seek deeper connections, discoveries and transformation.

Walk atop ancient forests of towering karri and jarrah trees where nature shares its age-old stories with a whisper.

Hike rugged cliffs where oceans meet - a spectacle that takes your breath away. Pure forest air fuelling each step of your adventure.

With grapes caressed by ocean breezes yielding fine wines, a tale of enchantment within each sip.

Relish in produce plucked from fertile soils, curated and paired in sensory feasts.

Soak up moments of powerful stillness in ancient limestone caves.

Dive into crystal clear oceans, lakes and rivers.

Be at one with wild nature, with playful dolphins and graceful humpback whales, riding the perfect wave.

Where off-track foraging through undergrowth gifts earth’s treasures.

Beaches so vast, trails untouched, tracks unbeaten.

Where those who seek diverse and transformative experiences find them in abundance.

AUSTRALIA'S SOUTH WEST DREAM DEEPER

STIRLING RANGE NATIONAL PARK

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Australia’s South West

hire a kayak. Go around a bend. and another. float away and find the land that time forgot.

RAC KARRI VALLEY RESORT, PEMBERTON

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Australia’s South West

brand tone OUR PERSONALITY Sandy feet or farming boots, we wave g’day and smile at passers-by.

Our relaxed demeanour immediately puts others at ease.

Explorers at heart, we go where desire takes us; recharging in nature, chasing waves, tending to farmland or seeking adventure.

Beneath our laid-back exterior lies a full-bodied richness of character.

An old-world wisdom runs through our veins, handed down, earned.

Our spirited charm captivates. We respect our wild wonders and seek to sustain them.

We effortlessly balance our easy-going nature with depth, ensuring that every encounter is a wondrous experience.

WINDOWS ESTATE, YALLINGUP

OUR VOICE Down to Earth

Confidence with Grace

A Touch of Magic

Friendly, welcoming and

We’re confident in our

We show the real magic

easy-going, we invite

offerings so we can

that our region has to

others in to experience

speak with grace and

offer, we use our

the abundance of our

tastefulness.

language to spark

region.

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intrigue and wonder.

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Australia’s South West

Bunbury Geographe Calm waters, quaint towns to urban happenings, mountain bike tracks to walking trails, lakeside picnics or floats, an active getaway that brings joy to all.

Less time travelling, more time unwinding.

Effortless memories await.

BUNBURY LIGHTHOUSE

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Australia’s South West

Margaret River REGION Nature’s gifts and local smiles, profound ancient culture, brimming with fine wine, produce, wellness, waves and caves.

An indulgent adventure, generous in nature.

JESTER’S FLAT, ROSA BROOK

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Australia’s South West

Southern forests & valleys Nature's wonders abound with rich flora and fauna, pure forest air, towering giants with tracks waiting to be taken, misty valleys, winding drives, quaint villages and enchanting edible delicacies.

Undiscovered charm waiting to be discovered.

PEMBERTON

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Great Southern A realm of rugged beauty, grandeur, elevated adventure, edible treasures plucked straight from the seas paired with premium wines direct from the vines, the seclusion, a sanctuary for all.

Wander with nature, so wildly perfect.

LITTLE BEACH, ALBANY

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Australia’s South West

Audience Snapshot

PREMIUM NATURE

LUXE CULTURE

SIMPLE NATURE

High activity immersion

Hotels and resorts,

Simple holidays

experiences, at one with

indulging in premium

immersed in nature and

nature, untouched

food and wine, boutiques

enjoying the local spoils

wilderness and one-of-a-

and arts/culture

and farm-fresh produce.

kind experiences.

experiences.

RELAX AND RECHARGE

FAMILY TIME

A low activity trip,

Family holidays, making

perfect for resting,

memories along the

escape the hustle and

coast or in the heart of

bustle.

the forests.

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Australia’s South West

BRAND MARKS LOGO

Vineyard Green

The Australia’s South West logo is a simple type treatment that has a relaxed look and feel.

Reminiscent of local road signs or the styling found in maps and cartography.

Ocean Blue

Carefully crafted typography has been explored by lowering the ‘x’ height of the font which subtly allows the font to sink deeper. Each letter is spaced out further, to give a spacious and free feeling.

By stacking the words, a subtle link to the direction of South and West has been created. Each word

Mono White

steps down, and ‘West’ edges slightly further to the westerly position.

ICON An abbreviation of the logo that allows for small

Mono Black

space usage such as social media or as an additional design element.

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Australia’s South West

USEFUL RESOURCES Maximise an array of opportunities and the chance to leverage the Australia’s South West brand with the following resources.

MEMBERSHIP KIT How to make the most of Australia’s South West’s Membership, including marketing activities, Member checklist, and listing information

DREAM DEEPER TOOLKIT Leverage Australia’s South West’s brand in your own digital marketing with this toolkit.

WELLNESS INDUSTRY TOOLKIT Read about the emerging wellness tourism sphere and how you can embed this in your business offerings.

BUSINESS EVENTS PLANNER GUIDE Information on activities and event operators within Australia’s South West’s four sub-regions.

FACT SHEETS (MEMBERS ONLY) Log into the member hub to access the informative guides.

MARGARET RIVER REGION

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A range of information is being published regularly, analysing data and providing insights that shape the future of industry.

We recommend the following resources; WA Visitor Economy Strategy 2033 Tourism Western Australia Markets and Research Tourism Western Australia Tourism Forecasts for Australia Tourism Western Australia Future of Demand Tourism Australia THRIVE 2030 Strategy Austrade

Tourism insights & statistics YEAGARUP DUNES

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Australia’s South West

STAY CONNECTED There are many ways you can connect with us to benefit from our activities. These include leveraging the Australia’s South West Dream Deeper Brand platform, marketing campaigns, advertising, PR and media programs, trade shows, consumer promotions and digital marketing to grow your tourism business.

REACH OUT TO US Subscribe admin@australiassouthwest.com to your newsletters.

Get to know the Australia’s South West team and understand how they can help you and your business.

Invite us to visit or arrange a meeting; we would love to learn more about your product.

Send us your media releases or simply send us an email to share your news!

Keep the Marketing Calendar handy, and reference when you have something to share and could cross promote on our channels to our warm audience.

ENGAGE WITH US Like us on Facebook - @AustraliasSouthWest Follow us on Instagram - @Australias_SouthWest Subscribe to our YouTube Channel Follow us on LinkedIn

And let's share your content with the world! Use the hashtag #AustraliasSouthWest on all your social media platforms, or tag us to help our team easily share your content with our audiences.

ORCA, BREMER BAY

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CONTACT Please contact the Australia’s South West team if you have any further questions.

Phone :

+61 8 9791 9197

Email :

admin@australiassouthwest.com

Website :

www.australiassouthwest.com

Address:

PO Box 252 Bunbury, WA 6231