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A NEW LOOK FULBRIGHT for a COMPLEX & CHANGING WORLD In May 2019, the U.S. Department of State launched a Fulbright brand update, refreshing our visual identity to commemorate 70 years of the program, and reflect our contemporary outlook for the next 70 years. The branding colours and logo have been redesigned in consultation with Fulbright Students, Scholars, and alumni; private sector and NGO partners; binational commissions around the globe; leaders in higher education, and many others. This is the new-look Fulbright Program, ready to meet the challenges of a complex and changing world.
The color blue represents ASPIRATION, ENERGY, and IDEAS. It is also steadfast, representing STRENGTH and PRESTIGE.
The logo itself is a perfect circle, representing the globe. The F-shaped latitude and longitude lines stretch across the globe to create multiple facets. This is a reminder that Fulbright is connecting PEOPLE and NATIONS throughout the world.
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