September 2017

AUSTIN WOMAN MAGAZINE | SEPTEMBER 2017

“People respond well to those that are sure of what they want.” —Anna Wintour

The all-new 2017 Mazda CX-5 Roger Beasley Mazda is proud to introduce the all-new 2017 Mazda CX-5. Born from the DNA that produced the best-selling Mazda CUV of all time. It’s built from a new level of engineering and design. This new Mazda is bolder, more athletic and refined. It’s styling provokes feelings of excitement and exhilaration. Behind the wheel you feel confidence, comfort and safety. For a closer look and test drive, stop by any Roger Beasley Mazda location.

A 2017- 2018 Editors' Choice Compact Crossovers and SUVs

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WE’RE AUSTIN GROWN & PROUD TO SUPPORT OUR COMMUNITY

*www.usnews.com - Nov. 15, 2016. 2017 Best Vehicle Brand Awards. The awards recognize the brands whose vehicles perform the best on an overall basis within four major categories of the U.S. News vehicle rankings: Cars, SUVs, Trucks and Luxury.

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For example, did you know a potato peel decomposes Global temperatures are continuing to break records, within a few weeks, but it can take upwards of 200 years sea levels are rising and our air is getting more polfor an aluminum can to break down? It’s just one of the luted by the minute. But what if that weren’t the case? things Eco Academy teaches students.

What if the next generation grew up with clean lakes This ripple effect is the key to saving our precious and parks to play in? What if they didn’t see pollution planet. Children learning lessons such as the lifecycle of every day? trash and the decomposition of items is a step in the right We all know we should recycle and compost. direction toward making our communities more environIt’s a no-brainer. Plus, it’s an easy way to give Mother mentally sustainable.

Nature a hand. Texas Disposal Systems, one of the Each school participating in the Eco Academy prolargest independently operated resource-management gram receives prepared curriculum with companies in the country, has made it hands-on activities and videos, plus its goal to divert as much solid waste easy-to-read signage that’s perfect for from landfills as possible. TDS is a We all know we should hanging up in cafeterias and classcompany that knows that in order for By fall 2017, Eco Academy will people to actually want to recycle and recycle and compost. rooms. be in Central Texas elementary schools, compost, education is key. with plans to expand the program to To increase recycling and compostboth middle and high schools by the ing education, TDS recently launched end of the year. an innovative program called Eco Imagine all the good that can come Academy. The program is designed to if we all took the time to get a little more educated about minimize waste in schools, which is why it includes what we can do for our planet. Even if it’s just throwing campus-wide recycling initiatives and compostableyour leftovers in the compost bin, buying compostable material collection in cafeterias. utensils or taking five minutes in the morning to send The Eco Academy curriculum teaches kids how your child to school with snacks packed in a reusable conthey help the planet at school, and how to take what tainer, we can do our part in helping the environment. they’ve learned back to their homes and communities.

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60

ON THE COVER

FASHION FORWARD

BY SHELLEY SEALE

68

FEATURE

LOOKING BACK, LOOKING AHEAD

Photo by Caitlin Mitchell.

BY MADDY HILL AND LAUREN JONES

CONTENTS

Photo by Kate LaSueur.

SEPTEMBER

74 ON THE SCENE

STYLE + HOME

22 SAVE THE DATE

52 TRENDS From the Jump 54 BEAUTY Liner Notes 56 ENTERTAINING Cheers to Fall Beers

Five Must-dos for September

SAVVY WOMEN 24 COUNT US IN Women in Numbers 26 B OTTOM LINE Bravely’s Kara Perez 28 F ROM THE DESK OF We.Moxie’s Jennifer Oswald

30 G IVE BACK Sparklepop’s Megan Cummins 32 P ROFILE Nova Immersions’ Lisa Mink and Kathleen Woodhouse

33 PROFILE

Antonelli’s Cheese Shop’s Kendall Antonelli

34 P ROFILE

On The Dot’s Melinda Garvey

MUST LIST 46 DISCOVER Maui, Hawaii 48 ROUNDUP Can I Have Your Attention?

50 L ITTLE LUXURIES For Pet’s Sake 12 | AUSTIN WOMAN | SEPTEMBER 2017

GOURMET 74 R ECIPE REVEAL More Cheese, Please 76 G IRL WALKS INTO A BAR Native Hostel 78 F OOD NEWS Holy Roller

WELLNESS 80 W AITING ROOM

Protect Your Medical

Privacy

84 DRINK THIS, NOT THAT Coconut Water 86 H ER ROUTINE Kim Davis

POINT OF VIEW 88 I AM AUSTIN WOMAN

Jeannie Ralston

ON THE COVER Photo by Caitlin Mitchell, caitlinmitchell.com

BETTER HEALTH THROUGH

SMILING? Fact: Your body is more relaxed when you smile, which contributes to good health and a stronger immune system.

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VOLUME 16, ISSUE 1 CO-FOUNDER AND PUBLISHER Melinda Maine Garvey VICE PRESIDENT AND CO-PUBLISHER Christopher Garvey ASSOCIATE PUBLISHER Cynthia Guajardo Shafer

.COM

EDITORIAL EDITOR April Cumming DIGITAL EDITOR Lauren Jones COPY EDITOR Chantal Rice CONTRIBUTING WRITERS

Kendall Antonelli, Jill Case, Maddy Hill, Sarah Holcomb, Kara Perez, Amanda Pinney, Jeannie Ralston, Hilary Rose, Abigail Rosenthal, Gretchen M. Sanders, Shelley Seale, Morgan Stephanian

Because our readers look to us to help them make informed choices, including which doctors to see, we have launched a powerful digital solution—ATXDOCTORS.COM.

CONTRIBUTE TO ATXDOCTORS.COM

ART

Become a part of our online directory featuring Austin’s leading doctors and health-care centers

CREATIVE DIRECTOR Niki Jones CONTRIBUTING ARTISTS

Ashlyn Allison, Caitlin Candelari, Scott Flathouse, Fajar Hassan, Shane Henderson, Maddy Hill, Sarah Holcomb, Korey Howell, Tor Johnson, Jane Ko, Ashley Kriegel, Kate LaSueur, Robert Lerma, Lucas Manring, Caitlin Mitchell, Linda Nguyen, Aimee Wenske Pruett, Charles Reagan, Hilary Rose, Shelley Seale, Kawika Singson, Max Wanger, Arnold Wells, Jessica Wetterer, Barton Wilder

Answer our readers frequently asked health questions in an exclusive Ask An Expert article

ACCOUNT EXECUTIVES Madilyn Biscoe, Leslie Paetschow

Showcase your business and experience with an in-depth doctor profile page

OPERATIONS AND MARKETING SALES COORDINATOR AND OFFICE MANAGER

Caitlin Candelari MARKETING ASSISTANT

Monica Hand

INTERNS

Claire Cannatti, Monica Grice, Sarah Holcomb, Amanda Pinney, Abigail Rosenthal, Regan Velchoff

EMERITAE CO-FOUNDER Samantha Stevens EDITORS

Emily C. Laskowski, Deborah Hamilton-Lynne, Mary Anne Connolly, Elizabeth Eckstein

Austin Woman is a free monthly publication of AW Media Inc., and is available at more than 1,250 locations throughout Austin and in Lakeway, Cedar Park, Round Rock and Pflugerville. All rights reserved.

For submission requirements, visit awmediainc.com/contribute.

No part of the magazine may be reprinted or duplicated without permission.

Visit us online at atxwoman.com.

Email us at info@awmediainc.com.

512.328.2421 | 3921 Steck Ave., Suite A111, Austin, TX 78759

Physicians and healthcare providers, we welcome your participation.

Please contact us at: sales@awmediainc.com or 512.328.2421

FROM THE PUBLISHER

Today, our mission remains the same, but we are now, thanks to the internet and social media, able to bring the stories of exceptional women in Austin to the world. We are proud to be one of only a handful of local women’s magazines throughout the country, and although it has not been easy to sustain with the downturn in print advertising, we have persevered because of the vast and deep engagement we have with our readers.

From stories of a young woman from Columbia encouraged to start her own business because of the entrepreneurial stories and relatable role models she got from the pages of Austin Woman, to a business we profiled receiving a major investment after a reader read her story and reached out to her because she was moved by the impact she was making for women, we have seen and heard it all throughout the years, and used that to fuel our passion to continue to pour back into our community of women in Austin.

Join the conversation @AustinWoman #AnniversaryIssue

16 | AUSTIN WOMAN | SEPTEMBER 2017

We thank and send love to our loyal readers and also want to celebrate and recognize our advertisers, some of whom have been with us for all 180 issues (and counting): Twin Liquors, Austin Radiological and Jaguar Land Rover Austin. Thank you also to our longtime loyal supporters: Roger Beasley Mazda, Austin Thyroid and Endocrinology, Volvo Cars of Austin, Dr. Deirdre Rhoad, Rae Cosmetics, Hills Dental Spa, Ame’s Cleaning, St. David’s Healthcare, Studio Bella, Alite Laser, Austin Symphony, Austin Vein, Serenity Wig Spa & Salon, Austin Community College and Dr. Lisa Jukes, all of whom have been with us for five years or more. We could not—I repeat, could not—have done this without them, as they are our only source of revenue, making it possible for us to produce Austin Woman for your reading pleasure each month. Make sure you, as readers, take note and use these wonderful local businesses whenever you can. It makes a difference for all of us.

Lastly, I want to thank my incredible team. In this year of transition, they have pulled together to bring you enriching stories each month, and now daily with our new digital platform, atxwoman.com.

As I close, I send big love to each of you for being there to give us relevance and a constant stream of content because Austin women are making their mark!

And to think, Samantha Stevens and Christopher Garvey, this all started at a bar one night long, long ago.

XO, MELINDA GARVEY Publisher

Photo by Korey Howell.

T

his month, Austin Woman magazine celebrates 15 great years. As I look back through the years, in addition to my sheer disbelief that it has been that long, I feel a crazy surge of pride and awe. I remember watching the first magazine come off the presses, with Austin’s iconic (even back then) Amy Miller Simmons of Amy’s Ice Creams on the cover. I remember so badly wanting it to be perfect. And although I am sure the first issue—and the next 179—had their flaws, overall, they accomplished the mission we set out to achieve all those years ago: to engage, empower and give a voice to women throughout Austin.

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Something for everyone

CONTRIBUTORS

This month, we asked our contributors: Austin Woman celebrates its 15th birthday this month. What was your most memorable birthday and why?

SHELLEY SEALE

COVER WRITER, “FASHION FORWARD,” PAGE 60; WRITER, “ISLAND TIME,” PAGE 46 Shelley Seale is an Austin-based freelance journalist and author who has contributed regularly to Austin Woman for more than 10 years. She loves yoga, indie movies, wine and books, though not necessarily in that order. Shelley has performed a catch on the flying trapeze, boarded down a live volcano and was once robbed by a monkey in Nepal, but she doesn’t know how to whistle.

“It was my last birthday, actually, because it was a big one: 50, also because I spent it at a glacier in Alaska, which was my final U.S. state to visit in my 50-by-50 quest to visit all 50 states by the time I turned 50. It was magical and a fun adventure!”

MADDY HILL

PHOTOGRAPHER, “FROM THE JUMP,” PAGE 52; WRITER, “LOOKING BACK, LOOKING AHEAD,” PAGE 68 Maddy Hill is a coffee-drinking, yoga-loving social-media guru with a passion for writing and photography.

When she’s not posting content on missmadds.com or shooting portrait sessions throughout Austin, she can be found lounging in her East Austin apartment, reading autobiographies of of women who are changing the world, binge-watching Shameless while eating pizza or trying to get through her never-ending list of podcasts. Maddy is no stranger to the publishing world, and her written and photography work has appeared in Austin Way magazine, Orange Magazine and on societyletters.com.

“My most memorable birthday was the year I turned 12.

My parents filled my room with colorful balloons and bought me a brand-new digital camera. I still have the picture I took of the balloons after unwrapping the present!”

MORGAN STEPHANIAN

WRITER, “CHEERS TO FALL BEERS,” PAGE 56

inre-

Opening Weekend! “MOzart in paris” Friday/saturday, septeMber 8/9 8:00 p.m. n Long Center’s Dell Hall n #aso107 Anton Nel, piano n Peter Bay, conductor Grab that special someone and your passport because the ASO is taking you on a musical journey with a Paris connection. Also hear local favorite Anton Nel perform pieces by Mozart and Poulenc on the piano and harpsichord.

CONCerT S PONSOr

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“My most memorable birthday was my 30th, when I wanted to go wine tasting in the Hill Country, but because I was very pregnant with my first child, some dear friends whisked me away to a local spa resort for a day of pedicures, luxurious relaxing by the pool and uninterrupted girl talk. It was perfect!”

CAITLIN CANDELARI

PHOTOGRAPHER AND HAND-LETTERER, “LINER NOTES,” PAGE 54; PHOTOGRAPHER, “LOOKING BACK, LOOKING AHEAD,” PAGE 68

Download the app:

Connect:

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Tickets/info Download the app:

Connect:

(512) 476-6064 or austinsymphony.org All artists, programs, and dates subject to change.

Morgan Stephanian is an Austin native who has a passion for all things modern and creative. Morgan enjoys helping clients find their style and make their homes and events unique.

She works with clients in many areas, cluding event planning, home staging, modeling and interior design.

Download the app:

Connect:

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Connect:

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Caitlin Candelari joined the Austin Woman team at the end of March with a passion to use her talents to help get the stories of amazing women to even more readers in Austin and throughout the world. She’s a newcomer to Austin, but plans to plant her roots here and stay for the long haul. To know her is to know she’s obsessed with her two adorable dogs, and she often strolls through the AW office asking, “Who’s up for a Zilker Park dog date?”

“My most memorable birthday was definitely my 19th birthday. I spent the day shopping with Mom and Grandma, and ended up getting my ear cartilage pierced. My mom was completely against it, but the look on her face when she saw it and loved it was totally priceless. It was definitely the one and only day when I ended up being right and she ended up

being proved wrong.”

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CONNECT WITH US! CAN’T GET ENOUGH OF THIS ISSUE? Check us out at atxwoman.com.

➥ More fashion envy. Before Kim Lewis, Austin Woman’s November 2016 cover woman, takes the stage as a panelist at the magazine’s 15th anniversary celebration Sept. 15, we take a tour of her tiny-home closet to find out how she curates a wardrobe that helps her exude confidence.

➥ More success stories. As the head of a global nonprofit working to empower disadvantaged women, one life skill and business suit at a time, Dress for Success CEO Joi Gordon chats with us ahead of the organization’s 20th anniversary celebration Sept. 15.

➥ More skin-care tips. From her kitchen table, Mariska Nicholson started

Olive + M, a skin-care line using ingredients such as pumpkin seed oil, pink grapefruit oil and olive oil—or, as Nicholson calls it, “Mother Nature’s biggest beauty secret.” She divulges her tips for natural, healthier, glowing skin.

➥ More saving savvy. Kara Perez, the founder of Bravely, an online and in-

person community that equips women with financially focused savvy tips and tools, outlines seven ways to start saving money this month.

WIN THIS!

DON’T MISS

HELO AUSTIN HELICOPTER TOUR Win a helicopter tour over downtown Austin for you plus two friends. Enjoy Helo Austin’s most popular helicopter tour, the 51Tour. Flying high above Austin parks and lakes, music venues and historic buildings, this tour will open your eyes to the natural and urban beauty of downtown Austin. This tour typically costs $93.50 per person for a 12to 14-minute ride over the city.

National Ovarian Cancer Coalition Annual Run Walk Sept. 3, 7 a.m.

Camp Mabry, 2200 W. 35th St. runwalk.ovarian.org/austin

Helo Austin (@helo_austin and heloaustin.com) was founded by four Austin-based helicopter enthusiasts who recognized the need for an innovative helicopter-tour business in Central Texas to offer a wide range of helicopter services. The company offers Austin helicopter tours, charters and photography flights. The foundation of Helo Austin’s operations is a steadfast commitment to safety so customers can fully enjoy the exhilarating experience of flying in a helicopter over Austin.

YWCA’s Fabulous People Party Sept. 15, 7 to 10:30 p.m.

Spider House Ballroom, 2908 Fruth St. ywcaaustin.org

Little Black Dress Soiree Sept. 9, 6 to 9 p.m.

Phillips Event Center, 8140 Exchange Drive austin.dressforsuccess.org/get-involved/events/little-black-dress-soiree-2017

To enter, keep an eye on our Instagram account, @AustinWoman, for the giveaway announcement in September. Word to the wise: We like to be spontaneous.

A winner will be chosen and notified at the end of the month.

FOLLOW US

@austinwoman

20 | AUSTIN WOMAN | SEPTEMBER 2017

LIKE US

CASA Superhero Run Sept. 17, 7 a.m.

Domain Central Park, 11100 Alterra Parkway casasuperherorun.com

Chef’s Table Austin Sept. 21, 7 to 9:30 p.m.

Hotel Van Zandt, 605 Davis St. watertothrive.ejoinme.org/about

facebook.com/austinwoman

FOLLOW US

@ austinwoman

Mariska Nicholson photo by Ashlyn Allison. Kara Perez photo by Shane Henderson.

DIVA Con Sept. 7, noon to 2 p.m.

Frank Erwin Center, 1701 Red River St. divacon.net

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Cloteal Haynes

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SAVE THE DATE

SAVE THE DATE

Check out the September agenda from our favorite local insiders.

AUSTOBERFEST “What’s better than celebrating Texas’ German heritage with German-style sauce, lots of beer and live music at the fifth annual AustOberfest? I can’t wait to chow down on unlimited sausage and sides from LeRoy and Lewis, Stiles Switch and Micklethwait Craft Meats.”

Sept. 30, 5 to 11 p.m. | Saengerrunde Hall, 1607 San Jacinto Blvd. austoberfest.com | General-admission tickets are $50.

Jane Ko @atasteofkoko

TEXAS CRAFT BREWERS FESTIVAL “Thirsty for something really unique? This is a festival dedicated entirely to the Texas craft-beer community­, featuring more than 65 Texas craft breweries and nearly 200 handcrafted beers on tap for sampling.”

Sept. 30, 2 to 6:30 p.m. | Fiesta Gardens, 2101 Jesse E. Segovia St. eventbrite.com/e/2017-texas-craft-brewers-festival-tickets-35445721106 | General-admission tickets are $35.

Kristy Owen @365thingsaustin

PASSPORT 2 AFRICA FASHION SHOW EXTRAVAGANZA “I love the idea of mixing fashion with Africa, and it’s something I’ve done in the past and hope to do more of in the future. After three collections with genocide survivors in Rwanda, I am hosting entrepreneurs from Rwanda this month who are working on their own businesses. The inspiration in Africa knows no bounds, and the colors and spirit of the continent never cease to amaze me.”

Katie Kime @katie_kime

ZILKER RELAYS “Remember track-and-field day as a kid? Well, now you can relive it with your best buds in this relay race!

Ten miles, four 2.5-mile legs. Think fitness meets festival. I’m so there.”

Sept. 8, 6 p.m. | Zilker Park, 2100 Barton Springs Road zilkerrelays.com | Registration starts at $50.

Adriene Mishler @yogawithadriene

FALL PECAN STREET FESTIVAL “One of Austin’s most cherished and oldest events, this free two-day arts festival is ripe with, if nothing else, spectacular people watching. Stroll Sixth Street—formerly known as Pecan Street—and, tent after tent, peruse the crafty, artisan wares from both local and national vendors. More than 60 musical acts provide live music for the moseying crowd, and family-friendly activities—from magicians to a petting zoo—line the street. Pro tip: Grab a bag of kettle corn from one of the many food-vendor booths and savor the occasional breeze that signals fall in Austin.” – April Cumming Sept. 23 and 24, 11 a.m. | Sixth Street pecanstreetfestival.org | Admission is free.

Austin Woman @austinwoman

22 | AUSTIN WOMAN | SEPTEMBER 2017

Micklethwait barbecue photo by Jane Ko. Africa fashion photo courtesy of Katie Kime.

Sept. 16, 4 to 8 p.m | Jabito Event Center, 900 E. Braker Lane, suite 125 eventbrite.com/e/passport-2-africa-fashion-show-extravaganza-tickets-36162180054?aff=erellivmlt Tickets are $15 in advance and $20 at the door.

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WOMEN IN NUMBERS

Facts and figures on females from throughout the world.

BY SARAH HOLCOMB, ILLUSTRATIONS BY JESSICA WETTERER

15 Drivers A pink fleet of vehicles will soon hit the streets in Surat, India, with 15 drivers, all of whom are female, at the wheel. Auto rickshaws—better known in the U.S. as threewheelers—ferry millions of passengers in India, and traditionally, most drivers are men. Pink Auto Service, however, created by Surat Municipal Corporation, is by women, for women. The corporation not only offers women jobs driving its pink rickshaws, but also recruits, trains and assists them in obtaining driver’s licenses and loans to purchase the vehicles.

Each woman is able to earn an estimated $280 a month while also providing safe transit for female passengers and schoolchildren. The new jobs are of high interest, and another 55 more female drivers are scheduled to join the team.

2,000 Copies Gellera, the first Afghan women’s magazine, made its debut this summer with a print run of 2,000 copies. The publication’s 23-year-old editor, Fatana Hassanzada, and 12 young female volunteers spent almost five months creating content for the publication, including style and beauty tips, celebrity interviews and essays on women’s issues, aiming to show a “positive, colorful view of women.” Gellera’s feminist content—primarily aimed at hundreds of thousands of educated young women in Afghanistan—challenges traditional cultural views and has provoked some contempt, its creators say. They hope the magazine generates new conversations amid the maledominated discourse.

18 Years Old Eighteen-year-old Becca Longo will make history when she steps onto the football field this fall as the first female to receive a college football scholarship at the Division II level or higher. The new kicker for Adams State University in Alamosa, Colo., started playing the male-dominated sport as a freshman in high school. In her senior season, Longo converted 35 of 38 extra-point attempts, and successfully made a 30yard field-goal attempt.

Now she sets her sights on becoming the first female player in the NFL. Meanwhile, female professionals are breaking ground in the NFL organization, with 55 women working in football operations.

A record-high number of four women currently serve as coaching interns at NFL training camps.

55,000 Retweets Girls’ education activist Malala Yousafzai marked her last day of high school in July by joining Twitter. Her first tweet—“Hi, Twitter”— received more than 55,000 retweets, and she’s since amassed more than 744,000 followers. In 2012, at the age of 15, the Pakistani activist survived being shot by Taliban gunmen on a bus while on her way home from school, an event that drew public attention to her fight for women’s education and equality. At 17, Yousafzai received the Nobel Peace Prize. Now the 20-yearold has set off on her “Girl Power Trip” to connect with girls globally, tweeting her thoughts along the way. Her first day on the platform, she tweeted out a rousing message: “On and off Twitter, I’m fighting for girls.

Will you join me?”

$50 Million in Funding The RealReal, a San Francisco-based startup and online consignment company, raised $50 million in 2017’s largest fundraising round led by a female-founded company. Recognizing a need for authentication in online luxury resale, CEO Julie Wainwright employs art curators, watchmakers, gem experts and buyers who visit homes in major cities to assess products and build trust with the website’s customers. The company started at Wainwright’s kitchen table in 2011, but has grown to occupy more than 300,000 square feet of fulfillment-center space. More than one-third of The RealReal’s customers are millennials, bridging the age gap in luxury markets. Thanks to Wainwright’s relentless focus and technology-driven model, the company projects it will surpass more than $500 million in revenue this year.

24 | AUSTIN WOMAN | SEPTEMBER 2017

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AVVY WOMEN

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START A BUSINESS FOR LESS THAN $2,000

The founder of Bravely, a financial-literacy company geared toward women, explains how.

BY KARA PEREZ The second half of my 20s has been an adventure in money. First, panicking about it, then learning about it, using it in smarter ways and finally, starting a company that revolves around it.

I started a business for less than $2,000 this year. My company is called Bravely (bravelygo.co), and we host financial-literacy events for women that range from debt-payoff workshops to ethical-shopping panels with fashion experts. I started Bravely with no investors, no grants and no partners. Bravely is 100 percent funded through money I personally saved.

BRAVELY’S CONCEPTION I first had the idea for Bravely in March 2016. I had just emerged from an intense debt-payoff period: I paid off my final $18,000 in student loans in 10 months and then saved about $8,000 in five months.

As I was getting my own finances in order, I also binge-read stories of female entrepreneurs. I read about women who had managed to claw their way to the top of the business world like it was their job. I wanted what they had: a business that provided for me and meant I could afford the lifestyle I dreamed

of living. As I read, I noticed a common thread in these articles: None of them spoke to the financials of how these women funded their lives while starting a business.

Where did they get the money to pay rent while they ran a clothing empire out of a bedroom? How much upfront cash did it take to start that baby-product company, and where did that cash come from? How did they meet investors? Did their partners pay the bills while they spent 18 hours a day on their passion projects? What were the financial realities of starting a business?

That’s when the seed for Bravely was planted. I wanted to create a platform through which women could learn from other women in business. There needed to be a place where a woman could go to find the hard numbers on what it’s like to start a clothing company, as well as tools to pay down her student loans. I wanted to see actionable advice for women to get their money right. I felt like it didn’t exist anywhere, so I figured I could do that.

HOW TO START YOUR BUSINESS ON A BUDGET If you’re short on cash but have an idea for a business of your own, I encourage you to pursue it. The financial realities of starting a business can be intimidating, but there is no shame in starting small and growing slowly when you’re funding yourself. Here are five steps you can take to start your own business for less than $2,000.

1. Decide on the type of business structure you want.

I chose to form an LLC, for various legal reasons. That’s not the right course for everyone. You can start as a sole proprietor, file for a DBA (Doing Business As), form an LLC or incorporate your business. Each option comes with its own cost, though filing for a DBA or sole proprietorship will be the cheapest.

2. Map out the first year’s expenses.

The more you can see what’s coming down the pipeline, the better off you’ll be. Map out what kind of inventory, events and partnerships you want to explore in your first year and try to work out a budget for them as best you can. This will give you an idea of what you should start off with.

4. Barter and trade.

I would be nowhere if people weren’t willing to trade with me. I’ve exchanged money-coaching services with people in exchange for food-and-drink sponsorships. Rather than trying to buy everything you need, explore the option of barter and trade.

5. Save as much as you can.

The truth is there will always be something to spend money on. The more you can save in both your personal and business accounts, the better off you’ll be. Case in point: I saved a personal emergency fund with six months’ worth of living expenses before I started Bravely.

26 | AUSTIN WOMAN | SEPTEMBER 2017

Photo by Shane Henderson.

3. Play to your strengths.

I have a background in events, so I have connections and experience that help me put together events for low cost.

This helps keep my ticket prices down and saves me money.

When you’re on a budget, play to the parts of your life you have strength in.

THE STARTUP COSTS Now, let me be clear: I’ve never held a full-time job. I was working as a freelancer and part-time caterer when I decided to pursue this idea. I didn’t have to walk away from a high-powered, well-paying job to start my company. I just needed to be able to pay rent and utilities as I started Bravely. I live with my partner, but he doesn’t cover any of our living expenses for me.

In Texas, it costs $308 to start an LLC without a lawyer’s help. You simply register with the Secretary of State’s office and pay the fee online.

I had a personal-finance blog I’d written for two years. In December 2016, I sold that blog for a few thousand dollars and used that money as startup capital. I also saved an additional $1,500 in that business account, which I earned at my catering side hustle. I used my old blog’s hosting plan for my new website, which I paid for in 2016. I paid a lawyer $900 to create contracts for my events and terms of service for my website.

In total, I started Bravely for about $1,450. (I don’t include internet as a startup cost, as I would pay for that anyway.)

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FROM THE DESK OF

JENNIFER OSWALD

The founder of recruiting and human-resources consulting firm We.Moxie shares what you should ask during a job interview.

STORY AND PHOTO BY SARAH HOLCOMB Jennifer Oswald has conducted more than a few job interviews—more than 20,000, in fact. After spending 15 years in top human-resources and recruitment positions, Oswald founded her own firm, We.Moxie, to match up companies with the right candidates.

Looking beyond the resume, she and her team use research on what makes different people and personalities successful in specific positions to find engaged employees and decrease turnover. During a typical interview process, We.Moxie representatives scrutinize more than 100 people for one position.

Knowing what to ask an employer is essential to discovering whether an applicant is right for the job, Oswald says.

“It should be a mutual effort of trying to find out if the fit is there on both sides,” she says.

Here are Oswald’s best tips for what to ask during an interview.

“”

There’s nothing worse than getting in a new role and thinking you’re doing a great job and finding out you’re not.

—Jennifer Oswald

HER LIST 1. How does this role contribute to the mission of the organization? “What you’re really trying to get to is the why: Why is the role important? If you personally can connect to the mission of the role and how you can contribute to it...you’re more likely to be happy and productive in that role.”

2. Tell me about the last person who left this organization and the exit strategy. “How the organization treats their employees upon leaving is really telling. It’s just as important as how they treat people coming in.

There’s always instances where tough things happen...but it’s how they tell you that story.”

3. What are the goals for the first 90 days of employment, and who will benefit the most from my meeting—and hopefully exceeding—expectations? “How do you fit into the organization?

How can you be successful and know that you’re successful?

There’s nothing worse than getting in a new role and thinking you’re doing a great job and finding out you’re not. Who’s going to be your cheerleader?”

4. Are there any concerns you have that I can clear up for you?

“It gives you an opportunity to make sure you’ve answered their questions. A lot of times, companies will have concerns, but they won’t ask. … If you don’t ask that question, you might not ever know.”

5. Ask for the job if you want it.

“A lot of people do a great job asking what the next step is, but they forget to ask for the job.

[Try:] ‘I really want this job. What are your thoughts about me as a candidate?’ or ‘What are your thoughts about moving forward to the next step?’ It’s getting into almost a sales mentality. But if you practice anything, it can become comfortable.”

28 | AUSTIN WOMAN | SEPTEMBER 2017

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GIVE BACK

A PAWSITIVE PURSUIT

Sparklepop Founder Megan Cummins uses her love of designing jewelry to help support no-kill cat shelters.

BY ABIGAIL ROSENTHAL Megan Cummins has always had the entrepreneurial bug. At the age of 10, she sold homemade Valentine’s Day candies door to door, unsatisfied with the profit margins of the classic lemonade stand. Cummins could also often be found taking walks through her Memphis, Tenn., neighborhood with her best friend—her cat, Princess.

“The two things that have always been true about me is that I love designing products and I love cats,” she says.

To bring these two loves together, Cummins founded Sparklepop, through which she helps save her furry feline friends by creating and selling jewelry online.

A portion of proceeds from her jewelry sales goes toward supporting no-kill cat shelters in and outside the Austin area.

Sparklepop, however, isn’t Cummins’ first venture into the business world. In her senior year at Savannah College of Art and Design, she created a soap company, You Smell, as a school project.

“When I started that company, I was a kid,” she says, laughing. “I remember calling my professor frantically because the president of Urban Outfitters posted online somewhere that he wanted to buy several hundred units for a gala he was doing.”

Cummins quickly had to learn how to run a company, eventually appearing on investor-led reality TV show Shark Tank. Her soap business exploded after the episode aired and she eventually sold the company to an investor, ready to try something different.

“I didn’t grow up thinking I wanted to own a soap empire,” Cummins says. “I had always really liked jewelry, especially statement jewelry and uniquetype things. Whenever I would go to trade shows or events, the one thing I was always told was I had really cute jewelry.”

In 2012, Cummins packed up her belongings and moved from San Francisco to Austin, initially to pursue You Smell, then to pursue her goal of designing and selling jewelry. After she launched Sparklepop, it didn’t take long for the company to start succeeding. Sparklepop made $50,000 in its first month, with Cummins running the business out of her apartment with her fiance.

“FedEx would come and we would be sending out hundreds and hundreds of packages,” Cummins says. “Then they started sending teams of people because they knew if it was our address, there was a lot.”

Sparklepop has since moved to a warehouse space and grown 30 | AUSTIN WOMAN | SEPTEMBER 2017

enormously. The company’s products have been featured in magazines such as People and Family Circle. Cummins attributes Sparklepop’s success to her graphic-design background.

“Beyond a shadow of a doubt, I know being a graphic designer is what has expanded the company because we’re strictly an online company, so it’s all visual,” she says. “There isn’t a store they can walk into to see and feel the jewelry and try it on. It’s all just imagery.”

This success has contributed to Cummins’ main goal of aiding nokill cat shelters. Sparklepop has supported shelters through financial donations, providing products for fundraising and exhibition at the American Pets Alive! No Kill Conference in September.

More often than not, foster cats can be found at Sparklepop’s warehouse, which sits only two blocks from the Austin Humane Society.

Cummins regularly helps shelters throughout Austin.

She has used her graphic-design experience to make fliers for adoption events, fostered cats at her home for Austin Pets Alive! and the Austin Animal Center, and is working on a website that lists what to do when encountering a stray cat.

“I feel like I’m always doing something for one of the shelters around here because it makes me happy,” she says. “If I get really stressed out at work, I’ll just tell my fiance, Aaron, ‘Hey, I got to go see the cats.’ ” Her ultimate goal with Sparklepop is to fully fund a no-kill cat shelter, potentially in a city that, unlike Austin, isn’t no-kill.

“I would love nothing more than to find some amazing little shelter group that I can help get a physical location for themselves and create presentations to go talk to city councils and create petitions and give grants…the whole nine yards,” Cummins says.

“If I had the emotional capacity to run a shelter myself, I would. What I can do is support them in any way I can, and for me, that’s starting a company that can donate goods and services to them to help fuel them in their journey.”

At the end of the day, what Cummins loves most about her job is being able to combine her loves for creating and cats to make a difference.

“I love making jewelry and I love creating products, but 20 years from now, I’m not going to look back and say, ‘Wow, I made a lot of jewelry.

I did really great,’ ” she says. “I want to look back and say, ‘Wow, look at all the cats that I saved from my jewelry. That’s awesome!’ ”

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PROFILES

SHINE BRIGHT

As the founders of Nova Immersions, Kathleen Woodhouse and Lisa Mink are on a mission to help women fulfill their professional potential.

A nova is the sudden brightening of a previously inconspicuous star. Within that definition lies the purpose behind Nova Immersions, an Austin-based company providing exclusive professional-development workshops for women in the corporate world. Former Fortune 500 executives Kathleen Woodhouse and Lisa Mink are the designers of the program and the hosts of the workshops. The two women used their own experiences from their time spent working in the corporate world to create the ideal professional retreat.

“We really designed the program to meet the needs of our clients,” Woodhouse says. “It’s the program we wish we had access to as we were coming up because the idea of building a network and building a community is so important and often really hard to do.”

Nova Immersions officially launched in May 2016, and Woodhouse and Mink plan the themes of the retreats and ideas for the workshops months in advance. The immersions take eight women, often from the same company, to a private residence for a three-day retreat. Each day focuses on one of three themes, which include executive presence, strategic communications and personal brand. Immersion workshops feature everything from guided group discussions to mindfulness activities, all of which are meant to give women the opportunity to build a network and practice self-reflection.

“When you get very successful women into a safe conversation, they’ll often admit that they want to feel more confident,” Mink says. “They get this feedback around communications and they want to know who they are and reflect more on their own personal brand.”

The idea behind the retreat is also for women to experience a sense of mind, body and spirit, allowing them to focus inward. Attendees enjoy nourishing meals made by a personal chef, as well as private yoga instruction to foster a bodymind connection. The flow of the workshop is a blend of group time and alone 32 | AUSTIN WOMAN | SEPTEMBER 2017

Kathleen Woodhouse

Lisa Mink

time, creating a comfortable balance to ensure each woman gets what she needs.

“Typically, women who are so busy doing don’t take the time to stop and focus inward,” Woodhouse says. “You need a small, intimate setting to really peel back the layers.”

Nova Immersions intends to attract women from different areas of the corporate spectrum, including those working in technology, financial services, marketing and law. The age range is broad, with participants’ ages spanning from the early 30s to the early 60s. A significant age difference has proven to bring the women closer together, with both younger women and older women from different industries being able to learn from one another.

“We want these women to shine because what they bring is different and unique and wonderful,” Woodhouse says.

“I think just reminding people of their innate brilliance and calling it out when we see it is really important.”

Although the retreats have only been in Austin so far, the duo’s goal for 2018 is to branch out internationally. Woodhouse and Mink have spoken to several global organizations about spreading the concept across seas and building a broader Nova community.

“I think the themes we design and focus on are universal and very global,” Mink says. “They can be Austin-specific or they can be really large and multinational. The areas of focus tend to be the same.”

When women leave a retreat, Woodhouse and Mink hope they are instilled with a new sense of confidence and illumination as they return to their professional lives. The themes and activities focused on communication and selfreflection remind corporate women they are not alone, but that, as individuals, they are strong.

“I think, growing up [female], we don’t get that message enough. We don’t get the message that we can go do anything, be anything,” Mink says. “I think we owe it to our peers to have those conversations more often. As long as we get the values right of the organization and we allow women to shine, it makes a lot of difference.”

Kathleen Woodhouse photo by Barton Wilder. Lisa Mink photo by Linda Nguyen.

BY AMANDA PINNEY

THE DAILY RIND

Kendall Antonelli and her team are spreading happiness and joy through their love of artisanal cheese at Antonelli’s Cheese Shop.

BY ABIGAIL ROSENTHAL

Photo by Arnold Wells.

For seven years, Antonelli’s Cheese Shop has operated under a philosophy of do good, eat good. The shop, located in Austin’s historic Hyde Park neighborhood, makes a point to stock ethically produced products.

Customers are enthusiastically greeted by the shop’s co-owner, Kendall Antonelli, and are encouraged to try as many cheeses as they like before selecting their cutto-order purchases.

Kendall and John Antonelli had just married when the idea for Antonelli’s Cheese Shop first occurred. Neither Antonelli had any culinary experience—unless, Kendall Antonelli jokes, you count eating a lot of food as a culinary background. Kendall Antonelli had experience in nonprofit work as an advocate for human-trafficking victims, and John Antonelli was working as a certified public accountant.

“We were sitting on the beach on our honeymoon in Grenada, in the Caribbean, and John turned to me and said, ‘We just had the most amazing wedding.

I have an amazing wife.

We’ve got the perfect home and the perfect dogs. I just can’t stand my job,’ ” Kendall Antonelli remembers.

“And I said, ‘Well, what do you want to do?’ and he goes, ‘I don’t know, something in cheese?’ ” Why a cheese shop? It’s a question the Antonellis answer often.

They don’t remember the reason behind it, Kendall Antonelli says, but as her husband aptly defined it to her one day, “Nobody likes an auditor, but everybody likes cheese.”

Realizing that there wasn’t a cut-to-order cheese shop in Austin, the idea for Antonelli’s was solidified. The couple journeyed to Europe, following signs pointing to cheese and learning everything they could.

“Cheese just became a way we could make people happy,” Kendall Antonelli says. “Along the lines, we realized our purpose was to tell the story of good food and its producers.”

The Antonellis work to do just that. Kendall Antonelli grew up as a “rodeo queen,” helping her stepfather on his cattle ranch in North Texas, and was a regular witness to his labor of love behind the work. With that experience in mind, the couple wanted to make sure they gave credit to those who make the products sold in their shop.

“When we look in our shop, every one of those products is a face and a name to us,” Kendall Antonelli says. “It’s ‘Matt and Clare make that.’

It’s Quince & Apple jam, and they did it because they love cheese, but they didn’t want to make cheese; they wanted to make a whole line of jams that go with cheese. For us, when we look at each one of those products, it’s a story and it’s a relationship. Our job is to tell that story to the folks who walk into our shop.”

Antonelli’s Cheese Shop has grown outside of its original location. Antonelli’s Cheese House, where the Antonellis host classes and events, opened just two years after the original shop. A second shop location is coming to Fareground, Austin’s first food hall, this fall.

In addition to the duo’s dozens of local accolades and recognition from throughout the country, John Antonelli is now the president of the American Cheese Society.

“We’re just having fun.

We’re just selling cheese every day,” Kendall Antonelli says.

“But anything we can do to bring attention to our business will help all of the producers we’re trying to support and help all of our amazing team members.”

While perusing through a shop specializing in artisanal cheeses could be intimidating to some, Kendall and John Antonelli hope to bring quality cheeses to the masses through tasting classes at their Cheese House and free tastings at the cheese counter. To add to their mom-and-pop atmosphere, Antonelli’s Cheese Shop keeps personalized records of customers’ past purchases in multiple logs, allowing the cheesemongers to offer the same or new cheeses to returning customers.

“For us, cheese buying should be approachable and fun and not pretentious,” Kendall Antonelli says. “You don’t have to know what you want when you come into our shop. We’re actually made and set up for the person who doesn’t know anything and wants to learn or just wants to try something new.”

Since Antonelli’s Cheese Shop opened, Kendall and John Antonelli’s goals have evolved and grown while remaining true to the original aim of spreading joy through cheese.

“At the end of the day, we did come around to this place where we realized, ‘Wait, it isn’t about the cheese.’ It’s about happiness and joy and the people, and we get to do that through cheese,” Kendall Antonelli says. “For us, if we can reach new audiences than those traditionally in this small foodie circle that’s in Austin, that’s taking it to a whole new level where we’re exposing people to these artisanal foods and these producers in a way that we could have never dreamed.”

ATXWOMAN.COM | 33

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AVVY WOMEN

PROFILE

SHE’S A WOMAN TO WATCH

Melinda Garvey shares her motivation behind starting audible newsletter On The Dot.

BY APRIL CUMMING April 4, 2016, On The Dot was launched as an international daily newsletter designed to deliver the information and inspiration women need to start every day off right.

Each weekday, On The Dot features statistics about women in business, a profile on a woman making an impact in our world and an inspirational quote—all of which can be easily read in less than four minutes. However, as the voice and founder of the newsletter, Melinda Garvey knows stopping to read something for four minutes can be challenging on a busy morning, so she created On The Dot to be audible on the go, meaning listeners can tune in while driving the kids to school, on a morning run or while applying their mascara. In short, women can get ready with On The Dot. On a recent morning, we sat down with Garvey to learn more about her mission.

actually get emotional about these women. It’s incredible! They just keep coming. It’s hard to pick a favorite because there are so many sectors where women are advancing and are making incredible strides. We hear about that glass ceiling a lot. Well, I’ll tell you, if you listen to On The Dot every morning, you will learn about a lot of shattered glass ceilings.

AW: What has been your proudest accomplishment with OTD so far?

MG: The fact that we can deliver really rich, deep content in four minutes or less, which is pretty incredible. I have an incredible team, and an editor and writer who have mastered the art of being able to give you something that’s bite-sized but also super impactful. It’s not just a cursory glance. I also feel proud of the fact that we are now in 41 states and 10 countries. We’re expanding globally, and that’s super exciting for me.

Austin Woman: What’s On The Dot all about?

AW: How does one become an OTD ambassador?

Melinda Garvey: On The Dot is all about providing relatable role models for women in business.

We want to provide women with the information and inspiration they need every single day to advance their businesses, advance their careers and advance their lives. We feature a relatable role model every day—someone who can inspire you to do that thing you wanted to do, to start that business, to move up in your career—and it’s someone you can actually relate to, unlike a lot of the other super-big names and celebrities that are traditionally featured in business newsletters.

MG: We have a great ambassador program called the Dot Squad. All you have to do is sign up and share On The Dot—with friends, colleagues or anyone who would love this—because the more we share our message and the message of all these women, the more change we can effect. That’s the best reason to become a part of the Dot Squad, not because of the bells and whistles, although we’ve got lots of fun perks, but really, it’s about how quickly we can grow this to make the kind of enormous impact that we know is possible.

AW: What inspired you to start the daily newsletter?

MG: I knew I wanted to do something in the digital space, and I also know how time-starved women are; it’s just hard for us to find time to do anything. Although I like a lot of the podcasts that are out there interviewing women in business, most women I know don’t have 45 minutes to an hour to listen to a podcast.

I felt like women needed more immediate access to these incredible, relatable role models. I also knew I wanted to make it short and quick. I wanted to make it snackable, if you will, so that our audience would be excited every morning to start their day with this inspiration and not feel like it was this arduous task they had to do. So, I knew with all that put together, a newsletter was the obvious choice. Then, one morning, I was trying to read something on my phone—a newsletter—and was hurrying to get ready and put on my mascara. I remember thinking, “Ug, I wish someone would read this to me!” That’s when I knew that it had to be audible.

We wanted to make sure there was no barrier to entry for women.

AW: Who have been a few of your favorite women to feature so far?

MG: They all inspire me. Every day that I read or record another story, I 34 | AUSTIN WOMAN | SEPTEMBER 2017

AW: Share one goal you want to achieve with OTD in the year ahead.

MG: Honestly, my biggest goal for On The Dot is to grow it to be so big that it makes heads spin. If we have millions of women listening to this and being inspired by this every day—and, furthermore, using their pocketbooks to support the women they hear about, their businesses and products—think about the change that would be made.

AW: What’s one piece of advice you want to share with other women?

MG: You’ve got to follow your passions. Find something that is important to you and learn about it and just do it. Then never give up. We put our statistics in our By the Numbers section in On The Dot because I’m hoping that when a woman hears these statistics—maybe the fact that only 3 percent of creative directors are women—she says, “Well, that’s not OK. You know what? I’m going to change that. I’m going to make that my mission and I’m going to work toward that change.” Never underestimate how much impact you can have as an individual because every little something counts.

Subscribe to On The Dot at onthedotwoman.com and follow the OTD tribe on Facebook, Twitter and Instagram @onthedotwoman.

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K E L LY W Y N N E F E R G U S O N FOUNDER AND DESIGNER, KELLY W YNNE

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elly Wynne Ferguson created her namesake brand to empower women to dream, dare and “wynne” with bold and meaningful designs. True to her positive and playful nature, she created a brand to inspire joy and celebration in the moments between the moments, which is evident from her social media and company culture. Ferguson makes an impact in the community through her philanthropic partnerships by hosting her Dare to Donate parties and special events for local nonprofits like Helping Hand Home for Children. kellywynne.com

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WOMAN to WATCH

CAROL DE CARDENAS

FOUNDER, AUSTIN SCHOOL FOR THE PERFORMING AND VISUAL ARTS

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arol de Cardenas is the founder of the Austin School for the Performing and Visual Arts, and works as executive director. With a passion for education and giving back, de Cardenas has served the Austin community for 29 years through teaching and administrative experience in elementary and secondary education, undergraduate and graduate studies. She has been married to her high-school sweetheart for 31 years, and together, they have raised two children who are creative and artistically inclined. In May, she was awarded an Austin Woman Woman’s Way Award for Woman-led Business of the Year. theaustinschool.org

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WOMAN to WATCH

LES L I E WA D E

MANAGING DIRECTOR, GIRLS IN TECH AUSTIN, AND STRATEGY PMO, DELL EMC GLOBAL CHANNELS, DELL EMC

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eslie Wade, a Texas native, has worked at Dell EMC for 15 years. Currently, she is the leader of the Strategy Program Management Office for the Dell EMC Global Channels organization. She is responsible for driving critical strategic initiatives throughout the sales organization. Passionate about giving back to her community, she sits on two nonprofit boards, Round Rock Ballet Folklorico and Girls in Tech, an organization that is focused on bringing women in technology together to empower young girls to become strong women.

Wade uses the Girls in Tech platform to instill confidence in her two daughters. This year, Wade was honored as a Young Hispanic Corporate Achiever by the Hispanic Association on Corporate Responsibility. She has been married to her high-school sweetheart for 12 years and she enjoys exercising, traveling and spending time with friends and family. dellemc.com

40 | AUSTIN WOMAN SEPTEMBER 2017 SPECIAL PROMOTION | | ATXWOMAN.COM

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WOMAN to WATCH

S T E P H A N I E C O U LT R E S S O ’ N E I L L OWNER, ESTILO BOUTIQUE

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tephanie Coultress O’Neill is the owner of Estilo, a contemporary women’s boutique in Tarrytown. Opened in 2005, the store will celebrate its 12th year in October. Prior to working in the fashion industry, O’Neill received a master’s degree from the University of Texas and had a private practice for child and family therapy. While she loved working with people, she had a similar passion for clothing and combined her two interests by opening Estilo Boutique. Mom to two daughters ages 5 and 3, O’Neill likes to say she has two full-time jobs: being a mom and being a business owner. estiloboutique.com

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WOMAN to WATCH

WENDY HOWELL

CHIEF OF STAFF – TECHNICAL SERVICES PRODUCT MANAGEMENT, CISCO SYSTEMS

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y day, Wendy Howell is the chief of staff for a Cisco Systems business unit. By night and in every other waking moment, Howell is a passionate advocate for all things girl. She is a co-managing director for Girls in Tech, a global nonprofit with more than 60 chapters and 60,000 members. Howell sponsors and owns the global-partnership relationship between Cisco and Girls in Tech, and is an active mentor in and outside of Cisco. She supports the Girl Scouts, Survive 2 Thrive and Girls for Progress. As the mother of a 13-year-old daughter, Howell is exceedingly passionate about raising the next generation of confident, powerful and successful women. cisco.com

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K AT I E K I M E

OWNER AND CRE ATIVE DIRECTOR, K ATIE KIME

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ustin designer Katie Kime is an emerging fixture in the worlds of home dÊcor and fashion. In 2006, she hosted her first trunk show and from then, set out to grow her brand. In January 2014, her online store opened for business, and in 2015, she proudly opened her brick-and-mortar storefront. Today, her company designs and manufactures colorful clothing, furniture, paper and accessories inspired by Kime’s spirited approach to dressing both herself and her home. katiekime.com

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S TA C Y S C H M I T T

DIRECTOR OF MARKE TING AND COMMUNICATIONS, TE X AS DISPOSAL SYSTEMS

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tacy Schmitt exemplifies the definition of a woman of influence. Beginning her career in public relations, Schmitt now serves as the director of marketing and communications for Texas Disposal Systems, and is responsible for making management and company decisions. She also helped TDS develop an educational program, Eco Academy (ecoacademy.org), from the ground up, designed to educate K-12 students about the importance of minimizing waste in order to preserve natural resources and the environment for future generations. Schmitt protects her company’s brand as fiercely as she does her personal brand, believing integrity is imperative to any great brand. Along with her incredible career, Schmitt has served as a mentor to young women for more than 15 years and is involved in numerous community, education and nonprofit organizations. texasdisposal.com

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J AYA Z E N C H E N K O , K A T R I N A R I E H L A N D A S H L E Y E S TA C I O N DATA SCIENTISTS AND ENGINEERS, HOME AWAY

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eet Jaya Zenchenko, Katrina Riehl and Ashley Estacion, data scientists and engineers at HomeAway. Zenchenko and Riehl help manage the company’s data-science team and use insights and machine learning to help travelers find the perfect vacation rental for their needs. Estacion is a user-interface engineer, solving complex, back-end problems and creating new solutions for customers. Both Riehl and Estacion arrived at HomeAway through unconventional career paths. Riehl, a molecular biologist by training, pursued a Ph.D. in computer science and never looked back. Estacion started off as a professional dancer for sports teams and a professional choreographer. Today, these women are passionate about supporting the next generation of data scientists and engineers in the Austin community. homeaway.com

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DISCOVER

ISLAND TIME

Five incredible adventures you can have nowhere but in Maui, Hawaii.

BY SHELLEY SEALE Known as the Valley Isle, the Hawaiian island of Maui is an island-lover’s dream: pristine beaches with jaw-dropping backdrops, charming towns full of surfers and artists, and a diverse array of adventures. We rounded up our picks for the top five experiences that can’t be had anywhere else.

Maui’s explosive past is on full display at the Ke‘anae Peninsula.

Stretches of green fields are stopped in their tracks against a black, jagged shore of lava rocks, a lasting reminder of the incredible lava flow from Haleakalā Crater that created this peninsula. It’s also a great place for a snack break at Aunty Sandy’s stand, where the shave ice and banana bread are legendary. Or choose Coconut Glen’s, an iconic ice-cream stand serving delicious non-dairy, vegan ice cream made with coconut milk.

2. THROW-NET FISHING The road, of course, leads to Hana, one of the most isolated communities in the state. The locals proudly proclaim it the “most Hawaiian” place on Maui, and it certainly has a slower and less touristy lifestyle than anywhere else on the island. Everyone here knows each other, and it’s the place to come if you want to experience the traditional Hawaiian way of living.

One way to do that here is to witness and even try your hand at the local art of fishing by throw-net. It’s a technique—more of an art, really—that has been passed down through generations for centuries.

Local fishermen such as Naihe Akoi and Kini Oliveira happily teach anyone who wants to learn this unique way of catching fish by skillfully throwing out a circular 46 | AUSTIN WOMAN | SEPTEMBER 2017

net ringed by small weights. Setting up the net to throw—gathered just so, with one part over the shoulder and the other across the knee—takes a lot of practice, but visitors who go fishing with Akoi and Oliveira are welcome to learn and practice, or simply tag along and watch their exceptional talent at this.

“We live off the land, for the most part,” Akoi says. “Food you catch and grow yourself is better than anything you can buy in a restaurant or market.”

Ala Kukui, a small cultural retreat in Hana, is one place that can set up such an experience.

Photos courtesy of Hawaii Tourism Authority/Tor Johnson, Island of Hawaii Visitors Bureau/Kawika Singson and Shelley Seale.

1. THE ROAD TO HANA An epic road trip, this route is a must when visiting Maui. More than 50 miles of winding two-lane highway—often merging into just one lane when it crosses the island’s 54 bridges—and 600-plus hairpin curves hug Maui’s North Shore, connecting Kahului with the town of Hana.

The journey begins just outside Pā’ia, at the intersection of Hana Highway 36 and Baldwin Avenue. You’ll want to be sure to fill up with gas, as this is the last place to do so before reaching Hana. While the actual driving takes about three hours, you’ll want to allow much longer in order to take in the wonderful sights and ocean vistas along the way that make this one of the best drives in the world.

The route passes a number of stunning waterfalls, including Twin Falls, Upper Waikani Falls and Wailua Falls. The overlook points are a must, especially since the entire drive is essentially a series of jawdropping moments, but the sharp curves and lack of road shoulder make it impossible (and dangerous) to pull over most of the way. The Ho’okipa Lookout is one of the best, along with Wailua Valley State Wayside, where a climb up the stairs to the viewing platform affords amazing views to the village and taro fields below, all set against the backdrop of the deep-blue water of the Pacific Ocean.

What a coastline it is. For one of the best—and most fascinating— beaches in Maui, check out Wai‘ānapanapa State Park. The 122-acre park has a black-sand beach, tide pools, seabird colonies, lava tubes, blowholes, freshwater caves to explore and a natural stone arch.

3. EXPLORING THE WATERS OF KANAIO COAST Anywhere there are islands and ocean waters, there are often vibrant coral reefs that make for excellent snorkeling and scuba diving. But no place is quite like the Kanaio Coast of South Maui, where the last volcanic eruption here flowed about 220 years ago. This rugged part of the coastline, full of lava arches and sea caves, is not accessible by car. Only a few hike the lava rocks, and the area provides a variety of remote, exotic snorkel and dive sites accessible only by boat.

This is the place to explore a rarely seen part of Maui, with its volcanic formations, caves and blowholes, along with the stunning variety of tropical fish found in the pristine coral reefs, spinner dolphins and green sea turtles.

Set out with an experienced, reputable operator, such as Blue Water Rafting, which takes people out on a Zodiac-style raft that speeds along the waves for an aquatic roller-coaster ride. After checking out the crashing of the sea against the lava formations (and a few celebrity-owned homes in this out-of-reach spot), the Blue Water Kanaio adventure makes two snorkeling stops at exquisite reefs known for their abundance of fish, eels and turtles.

UPCOMING EVENTS IN MAUI • Sept. 1: Festivals of Aloha in Lahaina, festivalsofaloha.com • Sept. 30: Chinese Moon Festival in Lahaina, lahainarestoration.org • Oct. 15: Maui Ukulele Festival in Kahului, ukulelefestivalhawaii.org • Oct. 20 through Nov. 5: Hawaii Food & Wine Festival in Lahaina, hfwf.me • Nov. 3 and 4: Made in Maui Festival in Kahului, madeinmauicountyfestival.com • Nov. 21 through Dec. 24: Hui Holidays in Makawao, huinoeau.com

Photos by Shelley Seale and courtesy of Hawaii Tourism Authority/Max Wanger.

4. HORSEBACK RIDING When most people think of Hawaii, the first images that come to mind are usually the beaches and stunning coastline, but you shouldn’t overlook the lush mountains and highlands that are as much a part of the islands as the ocean.

Taking a horseback ride along mountain trails offers a way to see a side of Maui that is unlike much of the scenery you’ll find doing other activities. Piiholo Ranch near Lahaina is the perfect place for horseback riding. The ranch has been in the Baldwin family for seven generations and is located in Maui’s Upcountry at the edge of the rainforest, 2,000 feet above the Pacific Ocean.

With plenty of wide-open ranges for horseback riding and panoramic views over the mountain range to the ocean—and sometimes of neighboring island Lanai—the Baldwins’ legacy trail makes for a fascinating Hawaiian “paniolo” cowboy adventure. After a beautiful ride through the forest and pasture land, a picnic lunch is served at the ranch’s hilltop cabin before the horses return to the stables.

MORE MAUI INFO Maui Tourism, visitmaui.com • The Road to Hana, roadtohana.com • Ala Kukui Retreat, alakukui.org • Blue Water Rafting, bluewaterrafting.com • Piiholo Ranch, piiholo.com • Maui Country Farm Tours, mauicountryfarmtours.com

5. UPCOUNTRY FARM TOUR The fertile slopes of Upcountry Maui are home to ranches, botanical gardens and farms, which offer another only-in-Maui way to experience the island’s off-thewater treasures.

Located on the high elevations around Haleakalā, most of Upcountry enjoys soaring views over the misty mountains, where cool breezes are a refreshing change from sea level.

A variety of makers have farms or property open to the public, often for tours and tastings. You can visit them on your own or make a day of it with a service such as Maui Country Farm Tours. Guided by Marilyn Jansen Lopes, who owns the business with her husband, this tour is a great way to see a variety of Upcountry places on one easy itinerary.

Ocean Vodka Organic Farm and Distillery is one such stop, and guests can tour the state-of-the-art vodka distillery that uses sugar cane organically farmed from the rich, volcanic soil. After the tour, sample some of the popular vodka goatcheese truffles.

If you’re more of a wine person, you’ll enjoy Maui Wine at Ulupalakua Vineyards, the island’s only wine producer, open since 1974. Built around historic buildings from the original ranch, the winery is just down the road from the vineyard, which encompasses 23 acres of gorgeous countryside.

One favorite stop is the Ali’i Kula Lavender Farm, with 13.5 acres of dazzling tropical gardens that are a tranquil oasis. At an elevation of roughly 4,000 feet, Ali’i Kula is home to approximately 55,000 lavender plants of 45 different varieties, as well as a diverse array of other flora, such as olive trees, hydrangea, protea and succulents.

If you really want an adrenaline-fueled adventure with only-in-Maui vistas, arrange to paraglide right over the lavender farm. Launching from 6,500 feet above sea level, you’ll soar over the slopes of Haleakalā like an eagle.

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ROUNDUP

CAN I HAVE YOUR ATTENTION?

Award-winning productivity speaker Maura Thomas explains why attention management dominates time management.

BY AMANDA PINNEY The concept of time management has long been regarded as the fundamental skill for prioritizing a busy life, but according to Maura Thomas, it’s not as simple as adding reminders to a calendar.

A TEDx speaker and author of two books, Thomas founded her business, Regain Your Time, upon her belief that “how you manage your time is only relevant to the extent that you also devote your attention.”

Here, Thomas shares five essential reasons that managing your attention is the key to mastering your time.

1. WE DON’T HAVE THE EXPERIENCE WE INTEND TO WHEN OUR ATTENTION IS ELSEWHERE.

“Let’s say you and I schedule a lunch date to get to know one another, and I spend the majority of my time tending to other business on my phone, which prompts you to pull out your own phone. By the time the lunch is over, we have barely spoken to one another, which is not what we intended when we planned to get together. It doesn’t change the fact that the time passed. We set aside the time and the time passed, so we managed our time but it wasn’t what we expected it to be because our attention wasn’t there.”

2. WE CAN’T COMPLETE OUR TASKS VERY WELL WHEN OUR ATTENTION KEEPS SWITCHING.

“You can say you’re going to start working on an article at 9 p.m. When that time rolls around, you decide you want to do some more research, so you hop online and find an article, which leads to another article and, before you know it, you’re watching cat videos. It’s very difficult to maintain your focus on the task at hand if you are also doing other things. When you’re task switching, you’re spending a couple minutes on small tasks, such as answering a text message or responding to an email, before returning to your original task. Theoretically, at 9 p.m., you still started your task, but you didn’t really get anything done. When we task switch, things take longer and the mistakes are higher because our attention is diverted to multiple places.”

3. TIME MANAGEMENT IS ABOUT MORE THAN A CALENDAR AND A CLOCK.

“Time management says if you really want to do something, make an appointment on your calendar. If it’s on your calendar, then you’re serious and you’ll definitely do it. If that were true, we’d all be rich and skinny. The truth is the first person anyone makes an appointment with is themselves. It doesn’t matter if you put it on your calendar because ‘managing’ your time isn’t so relevant anymore. We have the internet in our pocket, and any whim, we can indulge with the touch of an app. Your only defense is your ability to control your attention, not a simple reminder on your calendar.”

4. ATTENTION MANAGEMENT IS A CRITICAL SKILL AGAINST MODERN TECHNOLOGY.

“Technology developers are actively working to manipulate your behavior, to steal your attention. It doesn’t make them bad or evil; it’s their job. But they are all sitting around saying, ‘How can we get people to interact with the app more often or stay on the website longer?’ Every market in the world is studying all the different ways to use your own psychology against you. We’ve been conditioned into this state of constant distraction, so in the absence of constant distraction, we’re actually bored and we seek out the distraction. We’ve gotten to the point where doing only one thing at a time is boring. If we lose that control over our attention, we lose control over our behavior and we lose sight of what’s actually important. You have to control your attention to control your life.”

“First responders and military use this expression of ‘situational learners,’ which means when you arrive on a chaotic scene, you don’t just go running to the first person who catches your attention. You assess the scene, you figure out a plan and then you begin to tackle the problem. That’s required during our days as well because making a list is great until you check your email and your whole list is blown out of the water. You need that situational learning, that attention management, to say, ‘OK, how does this new thing fit into the other stuff I had planned to do today?’ Otherwise, you end up just reacting and the squeakiest wheel might get the grease, but it might not be the most important thing you need to do.”

48 | AUSTIN WOMAN | SEPTEMBER 2017

Photo by Korey Howell.

5. MANAGING OUR ATTENTION HELPS US BECOME SITUATIONAL LEARNERS.

PRESS AHEAD AHEAD

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LITTLE LUXURIES

FOR PET’S SAKE

This watercolor-portrait artist has a passion for painting our furry friends.

Kathy Phan is an Austin-based pet-portrait and lettering artist who started painting pet portraits on ceramics in 2009 as a creative outlet while working a day job in ecommerce. In 2017, she branched out from ceramic pet portraits to a flatter and more easily transportable medium: 100 percent cotton watercolor paper.

Phan works from photographs of her furry subjects, asking clients to send photos of their pets from different angles so she can fully capture their essence. After reviewing all the photos, she suggests the best image based on resolution, angle and colors of the photo. Phan says she enjoys the use of color to bring out the character, dimension and texture of her subjects.

50 | AUSTIN WOMAN | SEPTEMBER 2017

Oftentimes, her portraits are given as gifts to pet lovers who treat their animals as their children or for those who have lost a feline or canine member of the family. Phan says she feels honored to commemorate pets as an everlasting token for their human companions.

Products available through her kathyphantastic Etsy shop include watercolor pet portraits, pet portraits on ceramics, lettering and illustration for event signage and paper goods.

Are you looking for something fun to do during your lunch break?

Peruse Phan’s past pet portraits on Instagram @shopkathyphantastic.

Watercolor pet portraits start at $169. Pet-portrait mugs start at $65. kathyphantastic.etsy.com.

Photo Photo by by Andrew AimeeChan.

Wenske Pruett.

BY KATHY PHAN AND APRIL CUMMING

INTRODUCING:

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TRENDS

FROM THE JUMP

Jumpsuits and rompers are the quintessential style choice for women wanting comfort without sacrificing style.

STYLED AND MODELED BY HILARY ROSE PHOTOS BY MADDY HILL SHOT ON LOCATION AT INFINITE MONKEY THEOREM A popular apparel choice for the early fall festival season (We’re looking at you, Austin City Limits Music Festival and United States Grand Prix Formula 1 attendees.), these wardrobe selections are the perfect statement piece to transition from summer to fall temps. Local fashion, beauty and lifestyle blogger Hilary Rose (known to her 85,000 and counting followers as @byhilaryrose on Instagram) tells us why.

“Rompers and jumpsuits have been a new favorite fashion of mine. When the trend first started, it seemed like I could never find any styles that suited my shape or taste, but now I find myself grabbing for them regularly,” Rose says. “They’re so versatile, easy to throw on for casual, everyday activities, but I also love them for evening wear. In my opinion, if you can pull off a tailored jumpsuit for a formal event, you’re out-styling most people in the room.

“For the hot early autumn months in Texas, short rompers are a must. They’re great with sandals before Labor Day, then it’s time to pull out a pair of booties and throw on a moto jacket. I also love cropped or floor-length jumpsuits with suede-heeled sandals for the warmer months of fall, when you’re feeling like rompers are showing too much leg for the time of year but it’s too hot to wear booties with pants.”

Leith ruffle strap jumpsuit, $79; Halogen leather clutch, $79; Steve Madden Carrson sandals, $90; Brixton Joanna straw hat, $44, available at Nordstrom, 2901 S. Capital of Texas Hwy., 512.691.3500, nordstrom.com.

52 | AUSTIN WOMAN | SEPTEMBER 2017

GB pinstriped V-neck tie-sash romper, $54, available at Dillard’s, 2901 S. Capital of Texas Hwy., 512.327.6100, dillards.com. Sole Society Rema braided vegan-leather shoulder bag, $65; Rebecca Minkoff handkerchief paisley silk scarf, $40; Halogen Adina sandals, $70; Kate Spade Fiesta fringe drop earrings, $88, available at Nordstrom, 2901 S. Capital of Texas Hwy., 512.691.3500, nordstrom.com.

Antonio Melani Fitz lightweight crepe split-leg belted jumpsuit, $149, available at Dillard’s, 2901 S. Capital of Texas Hwy., 512.327.6100, dillards.com. BP leopard-print genuine calf-hair pouch, $45; Tony Bianco Kappa ankle-wrap sandals, $146; Chan Luu beaded choker, $55, available at Nordstrom, 2901 S. Capital of Texas Hwy., 512.691.3500, nordstrom.com.

THE INFINITE MONKEY THEOREM The Infinite Monkey Theorem crafts ridiculously good wine without pretense at its South Congress Avenue urban winery. Using grapes from vineyards across Texas’ high plains and Hill Country, IMT’s bottled portfolio is 100 percent Texan. Stop by the eclectically designed tap room, courtesy of Kim Lewis Designs, and enjoy wine by the glass, bottle, on tap or in a can. IMT hosts tours and tastings, events, weekly trivia on Tuesdays and a monthly First Friday celebration that ends with a silent disco. Furry friends are welcome.

121 Pickle Road, 512.956.7757 theinfinitemonkeytheorem.com

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BEAUTY

LINER NOTES

Liquid eye liners are this season’s biggest trend, making it possible to achieve the perfect

PHOTO AND HAND-LETTERING

BY CAITLIN CANDELARI

1. Saint Laurent Shocking Eyeliner, $34

4. Lancome Artliner Precision Point Eyeliner, $30.50

2. Marc Jacobs Magic Marc’er Precision Pen Waterproof Eyeliner, $30

5. Bobbi Brown Ink Liner, $32

3. Trish McEvoy Lash Enhancing Liquid Liner Pen, $49

6. Le Metier de Beaute Precision Liquid Eyeliner, $42

All available at Nordstrom, 3400 Palm Way, 512.719.1200, nordstrom.com.

54 | AUSTIN WOMAN | SEPTEMBER 2017

You don’t have to accept a different standard of

beauty because you’ve previously had cancer.

Austin’s premier breast reconstruction surgeon, Elisabeth Potter MD, takes a personal approach to breast reconstruction.

Dr. Potter was Fellowship trained at MD Anderson in Microsurgery and Plastic Surgery Reconstruction and is Board Certified in Plastic Surgery.

Call 512.867.6211 to schedule a consultation.

6818 Austin Center Boulevard, Suite 204 Austin, Texas 78731

DrPotter.com

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ENTERTAINING

CHEERS TO FALL BEERS

Friends, football, beers and brats: It’s the perfect recipe for a Texas block party.

WRITTEN AND STYLED BY MORGAN STEPHANIAN, PHOTOS BY ASHLEY KRIEGEL

As a kid growing up in the 1980s, I remember my parents coordinating several old-school block parties in our culde-sac and neighbors bringing dishes to share. Now, my husband and I strive to know our neighbors and help bring our community together. As fall brings cooler temps and

the onset of football season, I love to have neighbors over for informal evening gatherings, throw whatever is in the fridge on the grill and pull together impromptu meals. This year, we decided to kick off the fall season with a little neighborly yardgame competition and seasonal beer tasting.

BEER TASTING I like to ask everyone participating to bring either a favorite and unique beer or something they have never tried. (They get bonus points if they bring a selection from a local brewery.) To host a tasting, all you need are small cups, a good table to sit around or serve from and interesting beers with a variety of flavors and intensity. As a general rule of thumb, when hosting a tasting, use the color of the beer— from lightest to darkest—to guide the order of sampling.

PUMPKIN BEER BRATS WITH SAUTEED ONIONS Serves eight Ingredients: 2 medium sweet onions, thinly sliced 1 tablespoon olive oil 1 teaspoon garlic, minced 1/4 teaspoon salt 1/4 teaspoon ground pepper 2 bottles pumpkin or fall beer 8 brats 8 buns Directions:

Simplified: Provide cards for guests to jot down their favorite beers and, at the end of the tasting, vote who brought the best beer.

1. Saute the onion slices in olive oil over medium heat until they’re very browned, stirring every few minutes. Just before the onions begin to look burnt, add the minced garlic and saute on low for one more minute.

Next Level: Look up a description of flavors in each beer to read before each tasting.

2. Mix in the salt and pepper, then slowly pour the beer in while scraping the bottom of the pot to loosen all the browned, crispy bits.

3. Nestle the brats into the onions and bring to a soft boil until they are cooked through, about 10 minutes. Move the brats around halfway through so they cook evenly.

4. Pull the brats out with tongs and turn the heat to high to thicken the sauce, reducing it by at least half. Meanwhile, put the brats on the grill to brown the outside and get some grill marks.

5. Once the sauce has reduced and the brats have been grilled, add the brats back into the pan to coat them with the sauce. Serve each brat on a bun and top it with the sauteed onions.

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THE MENU seasonal beer for tasting pumpkin beer brats on a bun oven-roasted veggies on a stick salted caramel apple galette

SALTED CARAMEL APPLE GALETTE Serves four Ingredients: 1 pie crust 1 large Honeycrisp apple, peeled and sliced 1 teaspoon cinnamon 1 tablespoon sugar 1/4 cup salted caramel sauce 1/4 cup pecans, chopped and toasted 1 egg white vanilla ice cream Directions: 1. Preheat the oven to 350 degrees. In a bowl, toss the apple slices in the cinnamon and sugar.

2. In the pie crust, layer the apples in a circle, leaving 2 to 3 inches of space around the outer circle and the edge of the pie crust. Drizzle 2 tablespoons of the salted caramel sauce over the apples and then sprinkle 2 tablespoons of pecans on top.

3. Fold the crust up over the edge of the apples to hold in the filling. Brush a bit of egg white on top of the crust to help it brown well.

4. Bake for 25 minutes, or until the galette gets a golden-brown crust. Slice it into four pieces, then serve them warm topped with vanilla ice cream and drizzled with the remaining salted caramel sauce and toasted pecans.

YARD GAMES Playing games at parties helps guests interact and break the ice. I like to post easy instructions and rules for each game near the area the game will be played, for guests to reference.

Simplified: Pick up one or more party games from a local sportinggoods store. Cornhole and ladder toss are always favorites. They are usually inexpensive and will have easy setup and play instructions included.

Next Level: Customize your yard game by making a homemade outdoor scoreboard with chalkboard paint on a cement board.

This can also be used to display the types of beer served for the tasting.

ATXWOMAN.COM |  57

ANNIVERSARY

COLETTE PIERCE BURNETTE

JESSICA HONEGGER

President, Huston-Tillotson University

Founder, Noonday Collection

BUSINESS WORKSHOP

NETWORKING

LUNCHEON

AFTER PARTY

Connecting + Mimosas

Engaging Panel Discussion

Exclusive Shopping Event

C E L E B R AT I O N 9 A.M. TO 5 P.M. WESTIN AT THE DOMAIN

KIM LEWIS

WHITNEY CASEY

Founder, Kim Lewis Designs

Founder, Finery

PRESENTED BY:

PLATINUM SPONSOR:

GOLD SPONSORS:

SILVER SPONSORS:

SUPPORTERS: AFTER-PARTY PRESENTER:

MORNING WORKSHOP PRESENTER:

BAZAARVOICE DIGNITY MEMORIAL FACIAL5 GONUTRITION HERDACITY KELLIE’S BAKING CO. TRU-SKIN

FASHION FORWARD Whitney Casey is on a futuristic quest to help women solve some of their most troubling wardrobe woes with her new fashion-focused tech platform, finery.com.

BY SHELLEY SEALE | PHOTOS BY CAITLIN MITCHELL The 1995 hit movie Clueless—a modern-day highschool version of Jane Austen’s novel Emma— remains a cult classic more than 20 years later and has sent shock waves of influence into the fashion and pop-culture spheres for years to come.

In one of the movie’s many memorable quotes, the teenage protagonist, Cher, asks her nemesis, Amber, “Do you prefer ‘fashion victim’ or ‘ensemble-y challenged?’ ” But the movie’s defining moment of plot

revelation—a la Jane Austen and My Fair Lady— comes when Cher and her best friend, Dionne, observe the hopelessly unfashionable Tai. “Let’s do a makeover!” Cher proclaims.

As the très chic owner of a technologically ahead-of-its-time computerized wardrobeorganizing program to accompany perhaps the most glorious, color-coded closet ever, there is no question of Cher’s qualifications for this undertaking. As if!

61

One fan of the film is Whitney Casey, an Emmy Award-winning television journalist who worked at CNN and ABC News. Casey has appeared on nearly every major network and has interviewed prestigious celebrities, millionaires and politicians, including Steve Jobs, Tom Hanks, Paris Hilton and Presidents Bill Clinton and George H. W. Bush, as well as foreign royalty.

She moved from New York City to Houston in 2006 to become the host and senior producer of Great Day Houston, a live daily talk show on CBS. Casey is also a major fashionista, one who cites Cher’s futuristic closet seen in Clueless as a source of inspiration for her newest venture, finery.com.

Her path to style savvy was helped along by her television viewers.

“People would write in and say, ‘You’re wearing what you wore two weeks ago.’ No joke,” she says.

“They would remember the outfit I wore and remind me that I was an—Oh, no! Wait for it.—outfit repeater!”

As Cher would say, that’s way harsh.

Casey soon became hyperaware of every outfit she wore on the air.

“I would write them down and take a Polaroid so I wouldn’t repeat the same outfit that month,” she says.

At the same time that she was manually tracking her wardrobe, she began taking advantage of the latest hightech apps and products to assist her with productivity in many areas of her life.

“I used Mint to manage my finances, Spotify to manage my music and TripIt to manage my travel itinerary,” Casey says. “Yet, when it came to managing my wardrobe, there was no software at the ready. Why was there no technology available to help manage the spending, the returning, the sales, the redundancies, the styling, the recommencing?”

Casey realized there was a huge unfulfilled need in the fashion-meets-tech realm.

“Our wardrobes are rife with opportunity to optimize, so it was finally time to get a team together to help problem-solve in this arena,” she says.

Casey teamed up with her best friend, actress and model Brooklyn Decker, to create an operating system capable of managing a woman’s wardrobe. The concept, finery.com, was born in March 2017.

“Women will spend more money in their lifetime on their wardrobes than on their education,” Casey says. “We spend eight years of our lives shopping and two years getting dressed, yet the average person only wears 20 percent of what’s in their wardrobe.”

Page 51: DenimFlex jeggings in caramel khaki, $39, available at Maurices, N. MoPac Expressway, 512.795.8723, maurices.com. Jersey, sneakers and jewelry, model’s own.

Page 53: Salmon button-up blouse, $34, available at Maurices, N. MoPac Expressway, 512.795.8723, maurices.com. Jewelry, model’s own.

62 | AUSTIN WOMAN | SEPTEMBER 2017

The age-old problem of having a full closet with “nothing to wear” is familiar to most of us. And it leaves $500 billion worth of clothes going unworn. finery.com aims to both streamline users’ clothing collections into organized, accessible, usable wardrobes, and give them those 10 years of their lives back.

The finery.com technology works by scanning users’ email receipts to find information and images for every piece of clothing or accessory they’ve ever bought, automatically creating a digital wardrobe.

“We call it the Wardrobe Operating System because it operates in the background, tracking your purchases and managing your wardrobe without any manual work on the part of the user,” Casey explains. “It gives you access to your wardrobe anywhere. It’s right there in the palm of your hand wherever you go, so you can easily pack for trips or decide what to wear while you’re out and about.”

The web platform and mobile app, releasing this fall, also help customers shop smarter by sending notifications when something they want to buy goes on sale, so they can avoid paying full price.

It will also send reminders when return windows are expiring.

Possibly the best news of all: The entire service is free to use.

“Our goal is to save women time, money and mindshare,” Casey says. “You can plan your outfits for the week while you’re sitting on the couch with your family and not have to think about it every morning. We’re creating technology to manage your clothing from the moment you buy it throughout its lifetime while you’re wearing it, and then providing a visual reminder that it’s there when it has made its way to the back of your closet and it’s time to donate it or lend it out—all on our site.”

New features the team is working on include a recommendation system that will provide users with a personalized online-shopping experience based on their specific purchase history, and create a unique style using artificial

intelligence. It’s the Cher closet brought into the 21st century.

“If I had a dime for every time a friend or a teammate of mine quoted Cher and Dionne from Clueless, I would never need to talk with a venture capitalist about funding Finery,” Casey says.

The journalist turned entrepreneur has a lot of experience in breaking new ground. She was one of CNN’s youngest correspondents when she started there, reporting for the 24-hour news network and sharing Headline News anchoring duties. She reported live and on the scene for many high-profile breaking-news stories, including the Sept. 11, 2001 terrorist attacks, the explosion of the space shuttle Columbia, the crash of American Airlines Flight 587, the Anthrax Investigation, Elián González’s custody battle and the 2000 presidentialelection recount in Florida, the state where she was born.

A perhaps unexpected fact about Casey is that she was a top volleyball player in high school and college. She may have gotten some athletic inspiration from her father, Charlie Casey, who was a football player drafted by the Atlanta Falcons. In high school, she left home to play volleyball for the country’s top junior national team in Northern California.

“I lived with my mom’s sister and pretty much ate, drank and slept volleyball for four years,” she says.

Casey was one of the top recruits nationally when she graduated, and went on to play on a full sports scholarship at the University of Southern California.

“Top-10 college programs in the country are highly competitive,” Casey says. “As one of the top recruits, I only wanted to go to one of the best schools and then play on the national team.”

Unfortunately, between her freshman and sophomore seasons, Casey sustained an injury to her ankle and ended up transferring to the University of Virginia’s premed program, also on a full scholarship.

ATXWOMAN.COM | 63

“I knew I wasn’t going to be able to compete at the highest level,” Casey says of her injury. “But I was still going to be pretty good at a less competitive school. [Virginia was in] a much less competitive league, so even with a bum ankle, I could get a full ride and play for a college team that just wasn’t going to be the top-tier volleyball school.”

In Virginia, she found she had to fight the old-boys’ network in an uphill battle.

“I came from a school with 15 women’s scholarships at one of the top programs to the last-placed team in the Atlantic Coast Conference,” Casey says. “I realized that there weren’t even enough scholarships at UV for women, and so, I immediately started fighting the system and demanding that they create equal opportunities for women. I even reported various Title IX violations. It was egregious there.”

Casey says her alma mater has recently improved in this area, but cites the University of Texas as a stellar example of a program that takes women’s athletics seriously.

“You will often find me at their games rooting on that amazing team, and so happy that they fill stadiums full of fans and that young women can see such badass examples of women,” she says.

Overcoming her own set of challenges, Casey graduated from the University of Virginia in 1997 as an Academic AllAmerican in volleyball with a bachelor’s degree in exercise science.

But it was television news that sparked her interest and where she found her niche.

She planned to go to medical school, but decided to take a year off first and live in New York City.

“Because I loved sports, I started helping out as an intern at NBC —WHITNEY CASEY Sports,” Casey says. “That’s when I got the news bug. I did an interview with Keyshawn Johnson, who played for the New York Jets at the time.”

Johnson had also been an athlete at USC when Casey was a student there, a connection that helped their conversation. It was her first on-camera interview, and she was hooked. She took the tape to an audition for a news job in Atlanta, where her best friend lived.

“They laughed me out of the newsroom,” Casey admits. “Everyone who worked there had at least seven years of experience, and I had one interview on one tape! One news director told me to try working in a smaller market, like Macon, if I wanted to get into news. So, I got in my car that very moment and drove 90 minutes to Macon, Georgia.”

There, she went to the Fox affiliate and gave the newsroom’s general manager the same interview tape. She got the job. Casey recalls working all night, catching bits of sleep at her desk, so she could catch up on all the things she didn’t know because she had never attended journalism school.

The hard work and furious learning curve paid off. After only six months of being on the air at the Fox station in Macon, Ga., a major agent saw Casey on the news and offered her a job in Miami at the No. 1 NBC station there.

“”

WOMEN WILL SPEND MORE MONEY IN THEIR LIFETIME ON THEIR WARDROBES THAN ON THEIR EDUCATION.

64 | AUSTIN WOMAN | SEPTEMBER 2017

A year and a half later, she got her big break when she landed a job as an anchor at ABC News in New York. Her first day on the job was September 10, 2001.

“That was intense,” Casey says. “I was so young and green. I learned so much about human nature and life from that experience, but there were also a lot of deaths and funerals—a very sad time for the world.”

At ABC News, she also hosted and produced a daily political show called Politics Live. But after three years, she was ready for a break from hard news.

She received what she calls an amazing opportunity to run her own daily show in Texas, Great Day Houston, which allowed her to produce her own content geared toward helping other women.

“I took it and ran with it,” Casey says.

“All-female topics on a live talk show at Dan Rather’s original station!”

Casey won two Emmy Awards for her work at Great Day Houston, and also wrote a popular Sunday column for The Houston Chronicle.

It was while she was covering a story for the show that she visited Austin for the first time and met her future husband, Silicon Labs Co-founder Nav Sooch, at a sushi restaurant.

Coincidentally, Casey was in the middle of writing her first book, The Man Plan. The book deal came about because of the success of her weekly column.

Casey submitted to several agents her idea for an engaging guide for modern women on relating to the opposite sex, and got a national book deal from Penguin. She had interviewed 250 men for the book, which revealed how men really think about a variety of issues. But Casey says she knew Sooch was the one for her after their first couple dates.

“It was the best story I ever decided to cover,” Casey says.

She moved to Austin in 2007, and the couple married in 2010.

Today, she’s branching out into a new career as a budding entrepreneur with the launch of finery.com, a venture she’s challenged to contain her excitement about.

“If I had this system in my newsanchor days, it would have been a lot easier,” Casey says. “I could have made all my outfits and then drag and dropped them to the dates I last wore them and—bam—never be called an outfit repeater again!”

WHITNEY CASEY’S WARDROBE-PLANNING TIPS Check out these three pieces of fashion advice from the pro.

1. “Shopping’s golden rule: Only buy something if it goes with three things you already own. Finery helps you out here too. Add the item you’re thinking about buying to your wish list, then create three looks using that item and items from your wardrobe. If it passes the test, it’s a purchase you’ll actually wear.”

2. “ I am a huge proponent of the new wardrobe technologies that have become available to women in the past few years. I use Rent the Runway’s (renttherunway.com) unlimited subscription program and Flont (flont.club), a new service that allows you to borrow fine jewelry. I consign all of my old purses with Rebagg (rebagg.com). I really encourage using these services. Not only are they a huge value add to managing my wardrobe, but proving their success will only lead to more technology dedicated to making women’s lives better and easier.”

3. “Every Sunday, for the week ahead, take 20 minutes to make four outfits. The Finery site even tells you the weather forecast [in your city], so all you will have to do is drag and drop a few outfits on our outfit board. Even if you plan just two or three for the week, it is so helpful for that extra press of the snooze button to know that your outfits are already ready to go!”

ATXWOMAN.COM | 65

“”

WHY WAS THERE NO TECHNOLOGY AVAILABLE TO HELP MANAGE THE SPENDING, THE RETURNING, THE SALES, THE REDUNDANCIES, THE STYLING, THE RECOMMENCING?

—WHITNEY CASEY

66 | AUSTIN WOMAN | SEPTEMBER 2017

While users love the tangible benefits of the platform—saving money with sale notifications, shopping 10,000 brands in one place, making outfits for an upcoming trip—Casey says the less obvious benefit is the huge productivity increase it provides when shopping and getting dressed.

“Finery provides a comprehensive wish list where you can add anything from anywhere on the internet, so you don’t have a million open tabs and carts timing out right and left,” she says. “You can instantly share an item from your wish list with a friend, so you can get a second opinion and avoid buyer’s remorse. Or you can share a whole outfit, so maybe your friend or even a sales associate can help you find the right purse to match the dress and heels you bought for an upcoming wedding. Or [you can] show your friend what you’re going to wear on a date.”

Casey and her team are also using the venture to support the community, donating affiliate sales commissions from clothing purchased through finery.com to Dress for Success, a nonprofit that empowers women to achieve economic independence by providing professional attire, along with a network of career support.

“Generous brands like Finery allow us to directly open doors and create opportunities for more women around the world,” says Joi Gordon, CEO of Dress for Success Worldwide. “finery.com aligns with our mission in their work to empower women as well, by helping women spend less time compiling their wardrobes so they have more time to focus on their families and professional career growth.”

The organization, which celebrates 20 years of service this year, has grown from a tiny operation in a church basement to an international organization that has served more than 1 million women, with affiliates in 150 cities throughout 26 countries.

“A woman’s journey with us starts with a suit that empowers her and gives her confidence for that first interview, but it then blossoms into so much more,” Gordon says. “When we look to the next 20 years, we see that journey continue to evolve so that each and every woman can achieve her fullest potential.”

Casey is no stranger to advancing the work of human-service organizations. She worked with the Clinton Global Initiative as part of a small think tank that worked closely with President Clinton and his foundation to create and develop the project’s core concepts and inaugural meeting held in New York City. She was also involved with the World Economic Forum in Geneva, Switzerland, assisting in the creation of the Forum of Young Global Leaders. She attended the forum’s Arab summit in Jordan, working closely with King Abdullah and Queen Rania.

With all this travel, not to mention splitting her time between Austin and New York City, Casey is all about the ways that a system like Finery makes packing a nonissue. She even spends a little time planning her outfits on the virtual portable closet whenever she has extra time, be that at airports, in line or waiting for appointments.

“This has been a game changer for me,” Casey says of her new fashion-tech brainchild.

“Every Sunday afternoon, I’m in my closet without physically being in my closet, picking out what I’m going to wear for the week. It’s such a relief to have this taken care of when I wake up every morning.”

ATXWOMAN.COM | 67

LOOKING BACK, LOOKING AHEAD Fifteen years and 180 issues later, Austin Woman isn’t slowing down any time soon.

By Maddy Hill and Lauren Jones

Photos by Sarah Holcomb and Caitlin Candelari 68 | AUSTIN WOMAN | SEPTEMBER JULY 2017 2017

A CONVERSATION WITH...

Andrea McWilliams

January 2007 Cover Woman Austin Woman: How did you react when you were chosen to be an AW cover woman?

Andrea McWilliams: Well, I had a lot going on at that time.

I had a newborn and I had just finished chemo. I was super excited when I found out because Austin Woman allowed me to come out and tell the world about me having cancer, on my own terms, so, I was excited to have the opportunity to do that. I was able to tell my story in the way we wanted to tell it and from the perspective of empowerment for other women that were going through the same thing.

AW: How did being on the cover affect your career?

AM: Definitely, being on the cover took my relationships in Austin to another level because the magazine is so well respected and such a great platform for women in business in the community. For me to be on the cover made me a part of a club that I’m proud to be a part of.

AW: What impact did being on the cover have in other areas of your life?

AM: It was interesting being on the cover because everyone realized I had cancer. It affected my life in that other people who were going through similar struggles reached out to me for support and assistance, and I view that as part of my mission.

AW: In your opinion, what makes Austin Woman stand apart from other magazines in Austin?

AM: Girl power! Just knowing when I pick up the magazine that I’m going to be inspired by other women and it’s going to be presented in such a positive, powerful light is such a gift. Not only is it a gift for women my age, but it’s a gift for women of all ages to know that there is a publication out there that is all about empowering women and about showing women in their strongest and most favorable environments.

AW: Austin Woman is built on a foundation of female empowerment. What does the word “empowerment” mean to you?

AM: Empowerment means that you are comfortable in your own skin, in who you are and in what direction you are headed.

Being empowered means that you have the confidence to take on your day and not look back or second-guess what your direction is with your career and with your life.

AW: What message do you hope readers took away from your story?

AM: You can go through hard things and still succeed and be at the top of your game. That is why I agreed to do the Austin Woman cover. I wanted women to see that you can go through really awful, personal things in your life, but you can still succeed in life and be at the top of your industry. That is the reason I was willing to go public. I didn’t have to because no one knew I had cancer, but I chose to so that women had the opportunity to be encouraged by my story.

ATXWOMAN.COM | 69

Mellie Price

Amy Simmons

March 2016 Cover Woman

September 2002 Cover Woman

AW: How did you react when you were chosen to be an AW cover woman?

Mellie Price: Obviously, I was totally honored, but I was surprised for a couple of reasons. I’m a queen-sized out lesbian and not what I would think of as the stereotype for who you’d see on the cover of a magazine.

AW: How did you react when you were chosen to be an AW cover woman?

Amy Simmons: I was really honored because there are so many incredible women [in Austin to feature], and really excited that the magazine was starting because it is so needed.

AW: How did being on the cover affect your career?

MP: The timing when my cover came up ended up being really serendipitous because I had just decided to come to the Dell Medical School and dive deeper into my commitment to Austin rather than working on another startup project.

AW: How did being on the cover affect your career?

AS: The best part of it was relationships that I built with future Austin Woman cover women and being involved with the event each year. Conni Reed of Consuela is one of my best friends now, and I would never have met her if it wasn’t for Austin Woman. It hasn’t necessarily changed my career path, but it has strengthened my network a lot.

AW: What impact did being on the cover have in other areas of your life?

MP: Being on the cover was transformative for me, and it connected me with a different part of the Austin community, which was super cool. I realized that we are all just people doing our thing…and the power of the media. For the month that you are on the cover, it forces you to reflect on how privileged you are and the gifts and the opportunities you’ve been given. It consolidated my gratitude in a very precise period of time.

AW: What impact did being on the cover have in other areas of your life?

AS: We are all fighting for our place in the sun and so, actually getting your story out there and why you are doing what you’re doing is so much more important than just seeing someone successful at arm’s length. I think that getting that story out there was really fulfilling to me because there is big distance between “I want to” and someone who’s done it.

AW: In your opinion, what makes Austin Woman stand apart from other magazines in Austin?

MP: Austin Woman is committed to telling the real story of women, not the story of how a woman should be seen, [but] really taking the gifts of who that person is and letting them shine through. The magazine covers all different people and it really allows women to connect and lift one another up.

AW: Austin Woman is built on a foundation of female empowerment. What does the word “empowerment” mean to you?

MP: There’s multiple perspectives to empowerment. In a leadership role, I believe it means a steadfast commitment to creating opportunities for others and giving others the break they need to grow into all they can be. It is using the gifts you’ve been given to ignite others. In other parts of life, empowerment helps you connect with all that you have to offer, and empowering others is like helping people see the wonderful parts of themselves.”

AW: What message do you hope readers took away from your story?

MP: All things are possible.

70 | AUSTIN WOMAN | SEPTEMBER 2017

AW: In your opinion, what makes Austin Woman stand apart from other magazines in Austin?

AS: Well, obviously it’s gender-specific, but it’s so needed. Austin Woman does an incredible job of highlighting what’s so special about women in so many different professions. It is a network of support that is so different from a magazine that is just for entertainment. It really feeds your soul.

AW: Austin Woman is built on a foundation of female empowerment. What does the word “empowerment” mean to you?

AS: Acknowledging your personal strength and accepting yourself as who you are. We are looking for perfection. When we see other people with different skill sets, we want those skill sets.

Therefore, the secret to happiness and your own self-satisfaction is accepting who you are and acknowledging that you are valuable. Empowerment is loving yourself.

AW: What message do you hope readers took away from your story?

AS: I hope that readers saw themselves in it and know that whatever their passions are, it can be accomplished. You can really bring about change through business, and it’s a wonderful community-action vehicle. Hopefully, people see that not only through nonprofits, but through profits, that positive change can be seen in the community.

AW: How did you react when you were chosen to be an AW cover woman?

Gigi Edwards Bryant: When I was chosen, I called my husband and said, “This is going to be so much fun!” Austin Woman had been one of my favorite magazines, and I was excited to be a part of the female power culture, where I could influence young girls with my story. This was the first or second time that I had gone into detail with my story.

AW: How did being on the cover affect your career?

GEB: When I ran for office at Austin Community College, I had to answer less questions because everyone felt like they knew me already. Being on the cover has had a reach that I never expected.

AW: What impact did being on the cover have in other areas of your life?

GEB: The cover women all know each other. We are cover women forever. We reach out, get together and it’s always a good starting point for conversation. For the younger generation, it is a way of telling them about each of us without having to be in the room. It’s one of those things that I’m always excited to tell people about.

AW: In your opinion, what makes Austin Woman stand apart from other magazines in Austin?

GEB: The stories are in-depth, about women, about families, about communities and about businesses. It’s about the future, but also about the past. Austin Woman builds a network that is far-reaching.

AW: Austin Woman is built on a foundation of female empowerment. What does the word “empowerment” mean to you?

GEB: “Empowerment” is an unusual word in the sense that it holds power in its name, but it really holds a lot of elegance. It’s letting every young girl know that power isn’t out of reach, but it’s within you. It may not be the power to lift a car, but it’s more of a way to take what’s in you and bringing it out. I believe that the world is changed more by lifting teacups, as opposed to lifting buildings. As women, it is in our nature to…talk, communicate, multitask and put all these things together and turn them over to the next generation.

AW: What message do you hope readers took away from your story?

GEB: One thing that I hope people took away from my story is that children are not supposed to take care of themselves, that we are to support them in whatever system they are in.

Secondly, I hope people know that you don’t have to allow the things that happen to you to define your path, that you should use those things to heal, and once you are healed, you can tell your story. Bad things don’t have to create fear or make you bitter. I want people to know that every journey includes steps, some are forward and some are backward.

Gigi Edwards Bryant August 2011 Cover Woman

AW: How did you react when you were chosen to be an AW cover woman?

Andra Liemandt: I think, initially, I was shocked, and, of course, it is such an honor. The magazine is beautiful and I love [Publisher] Melinda [Garvey].

AW: How did being on the cover affect your career?

AL: There are many opportunities that come your way when you are on the cover of the magazine. From a business point of view, it allowed me to just be able to have conversations with people from New York to LA, and people were very interested. It was such a big deal for [Liemandt’s all-girl band] The Mrs’ reach as well. It really helped us share our story and connect with other women who may not have known what we were doing.

AW: What impact did being on the cover have in other areas of your life?

AL: I’m sure it has had impact in ways that I don’t even know about. My kids thought it was super cool. … What my kids think of me means a lot. My kids give me strength in so many ways. I live for them and I learn so much from them. I love that if I can put things into the world, that will make it better for them. I try to make choices that do that.

AW: In your opinion, what makes Austin Woman stand apart from other magazines in Austin?

AL: Austin Woman magazine is such a platform for women who need to have a voice and share their story. It is one of the only magazines that does that, not only in Austin, but nationwide. One example I have is when Sharon Watkins, owner of Chez Zee, won the Woman of the Year Award at [AW ’s annual business-award event,] Woman’s Way. Celebrating women and their work and their lives is a very needed thing in our community. Years ago, I remember sitting at Chez Zee eating a piece of pecan pie, and not even an hour later, my boyfriend, who is now my husband, proposed to me. We will have that memory forever, and for a woman like Sharon not to be celebrated would be a shame, but she has been because of Austin Woman.

AW: Austin Woman is built on a foundation of female empowerment. What does the word “empowerment” mean to you?

AL: Empowerment means being enough. It means not letting anyone tell you any different, holding on to your voice, standing up for who you are and believing in yourself so fiercely that you inspire those around you.

AW: What message do you hope readers took away from your story?

AL: We are all enough and we were all created to be enough. The things that we write in our albums, such as in the songs “Dare Me” and “The Beast,” are stories of our lives.

Andra Liemandt September 2015 Cover Woman

ATXWOMAN.COM | 71

Become Empowered women empower women: This mantra is apparent on every page of Austin Woman magazine. In the 15 years following its inception, the magazine has stayed true to its roots as the only women-centric publication in Austin. Many readers are familiar with this magazine and the inspiring tour de force of women featured therein, but few know the publication’s own success story.

Founded in 2002 during Austin’s tech boom, Austin Woman magazine is the brainchild of powerhouse Publisher Melinda Garvey. After hearing from a friend about an Iowa-based magazine called Des Moines Woman, she became fixated on the idea of starting her own women’s magazine that would serve the Austin community in a time when there was a substantial lack of representation of women in the media.

With a strong belief that the No. 1 issue hindering the advancement of women was the absence of relatable role models, Garvey used her inspiration to start drafting her business plan the next day. In September 2002, the first issue of Austin Woman magazine was released, with Amy Simmons of Amy’s Ice Creams proudly smiling on the cover, ice-cream cone in hand.

Garvey’s staff, which consisted of five people and a handful of contributors, spent the month of August 2002 working out of her home. Unforeseen at the time, the small-scale operation would quickly skyrocket into the spotlight of the Austin community and seamlessly become interwoven in the lives of hundreds of women. The profiles about powerful Austin women were written with such candor that, to readers, the cover stars seemed to be more like friends than unreachable local celebrities. The content resonated in a way no Austin magazine had previously done.

In September of that same year, Austin Woman’s popularity started to snowball as it became the go-to source to learn about Austin’s most impressive female entrepreneurs, philanthropists and changemakers.

Most importantly, the publication created a new way for people to get involved in the community and established the idealized version of an Austin woman: someone who is empowered by realizing her own gifts and talents, someone who always inspires those around her and provides opportunities to lift one another up.

“I feel like we never have enough pages or space. ... There are so many more women to feature.”

Grow

—Melinda Garvey

Throughout the years, the focus of the magazine has grown and expanded past profiles and forayed into subject arenas of exercise and nutrition, travel, style and beauty. Acting as a trusty confidant for the Austin woman, the magazine offers something for every reader.

Members of the team have often asked themselves what direction they should be moving in, according to Garvey, only to keep coming back to what they’ve always loved: captivating profile content and candid advice.

Gripping and inspiring stories were the foundation of Austin Woman magazine, and these features became an essential launching pad to sparking constructive conversations between women in the Austin community and beyond. The magazine is nothing if not impactful for both readers and the women who grace its pages.

“My biggest fear starting Austin Woman was running out of women to feature,” Garvey confides. “That’s not been a problem; it’s been the contrary. I feel like we never have enough pages or space, and that’s why we’ve built a bigger and robust digital platform. There are so many more women to feature.”

Innovate That’s why ATX Women to Watch is launching in this issue celebrating Austin Woman’s 15th birthday. The section, designed to spark an interest among readers about local women-owned and women-led businesses, will highlight four women each month in the Austin community.

These short-form stories will shine a light on women who are working diligently to live out their dreams and build their customer bases.

With the future of journalism becoming a balancing act between past, present and future, Austin Woman is also expanding its digital presence. Readers can expect to see daily content online at the publication’s new website, atxwoman.com, as well as behind-the-scenes videos and multimedia content. While the namesake is different from the print title, the content of the site remains true to the spirit of the print magazine.

At nearly 2 million residents, Austin is the 11th-largest city in the U.S., and Garvey sees the development of the digital side of Austin Woman as crucial to the publication’s longevity, as the age range of women in the city continues to skew toward a more millennial audience. According to apartmentlist.com, Austin ranks third in the country when it comes to millennial population growth.

72 | AUSTIN WOMAN | SEPTEMBER 2017

“We’ve captured more millennials and 20-somethings over the years without losing the older readers. As a group, as women, we all want the same thing: stories about relatable women, fashion, home and what’s going on in health,” Garvey explains. “Women of all ages know they can get that in our magazine and online.”

In the past 15 years, Austin Woman has been able to fill a void that no publication in the city was able to do before, proving Garvey’s long-held belief that “when women thrive, everyone thrives.”

Expand When women from throughout the U.S. started expressing their approval of and affinity for Austin Woman, Garvey saw

an opportunity to take the power of Austin Woman and expand its impact outside Austin’s city limits.

April 4, 2016, a more wide-reaching venture was launched to fill the void of women underrepresented in media.

With an email list that currently spans 10 countries, including New Zealand, Japan, Canada, Australia and England, On the Dot Woman—a daily audio newsletter—has quickly become the most trusted source for many women when it comes to finding role models that will enrich how they live their everyday lives.

On the Dot is published every weekday, with each newsletter opening with an inspiring first thought and an interesting statistic about women before segmenting into a brief story about a woman who is changing the world.

Designed to be consumed in less than four minutes, the e-newsletter is available in both text and audio format. Women who have more time to relax and read in the morning can scroll through the newsletter with a cup of coffee in hand, while women on the go can obtain the information through a daily voice recording as they rush out the door.

“Our belief is that if millions of women listen every day to a story about a relatable role model, the bigger and greater conversation about women will change,” Garvey says.

“Women will believe in themselves and will start businesses. We’ve been doing that in a little microcosm in Austin, and now we’re trying to do that on a much bigger scale.”

A commitment to providing readers with empowering stories that shape the conversation about female entrepreneurs and influencers in a positive way is what gives Austin Woman the heart and soul that drives its every move and sets it apart in the Austin community.

Fifteen years and 180 issues later, one aspect of Austin Woman magazine remains true and unaffected by the passing of time: There are never too many women or too many of their stories to be told.

“If we can put women in the spotlight and show their path, that will guide the path for another woman who is either just starting out or trying to reinvent herself,” Garvey says. “That really is our mission: engaging and empowering women by providing them with relatable role models.”

ATXWOMAN.COM | 73

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OURMET

RECIPE REVEAL

MORE CHEESE, PLEASE Create a no-fuss cheeseboard with plating tips from the pro, Kendall Antonelli of Antonelli’s Cheese Shop.

BY KENDALL ANTONELLI AND APRIL CUMMING

THE CHEESES (left to right) Little Boy Blue (blue, sheep, from Hook’s Cheese in Wisconsin)

Double Gloucester (firm, cow, from Appleby’s Cheese in England)

74 | AUSTIN WOMAN | SEPTEMBER 2017

Photo by Kate LaSueur.

Caña de Cabra (bloomy rind, goat, from Mítica in Spain)

THE TIPS: 3D on’t be too fussy or stress about it.

“If you’ve got a small group of friends and you’re looking to share some laughs over a cheeseboard, simply let the beauty of the cheeses speak for themselves by plating them in large chunks. If you’re having a larger party, cut down the firm and hard cheeses into individual triangular portions, but leave your soft cheeses whole for guests to dive in to.”

3D on’t overwhelm your guests. “Put out only three to five cheeses varying in texture, color, style and milk type, like cow, goat and sheep. This ensures everyone likes something. Make sure you’ve got a separate knife for each cheese so you don’t combine flavors.”

3T hrow in some fun pairings. “From fresh or dried fruits to preserves or honey to pickled goods and cured meats, I like to make sure there’s something sweet, salty and savory on the board to bring out different flavors in the cheeses.”

3Y ou can’t go wrong with bubbles.

“Sparkling wine, beer, cider or even Topo Chico: The effervescence of the bubbles perfectly cleanses your palate of the cheese, preparing you to take another bite and start the process all over again.”

THE PAIRINGS Stagberry Salame (from Smoking Goose in Indiana) coppa (from La Quercia in Iowa) Castelvetrano olives (from Italy) marcona almonds (from Spain) fleur de sel chocolate (from Dick Taylor Craft Chocolate in California) dried apricots and figs fresh baguette (from Easy Tiger in Austin)

G

OURMET

GIRL WALKS INTO A BAR

NATIVE ROOTS

Equal parts hospitality and house party, Native Hostel is a rejuvenating reprieve on the edge of Austin’s hectic city center.

BY APRIL CUMMING There’s something instantly loveable about a place that can entirely reinvent itself after it’s managed to remain out of sight and out of mind of the public for more than a century, subject only to the occasional fleeting, forgettable glance from I-35 access-road passersby. Native Hostel, the newest wateringhole hot spot to open on Austin’s Eastside, is one such place.

Before you get carried away with the connotations the word “hostel” can conjure (creaky beds, less-than-dreamy community bathrooms), hit the pause button. Native Hostel is in a league of its own. The name itself was chosen, says Programs and Events Manager Chris Scull, to reflect the Austin identity that every incoming visitor comes to envy, that of a local, someone who is as personable, resourceful and characteristically nontraditional as a native. If Native Hostel were a person, she would be one who takes pride in her roots but isn’t afraid to spruce things up a bit to meld with a more modern world.

The two-story limestone building, a property built in the late 1800s to serve as a railroader hotel—a place for people working on the railroad to stop and rest for the night—sits at the corner of East Fourth Street and

the I-35 access road. To its north are signs of impending construction on the 10-acre Plaza Saltillo development. To its east lies an expansive metal yard and to its south sits a local church. The space, which grew with the addition of a one-story brick warehouse in the 1940s, more recently served as a locksmith’s office space.

Today, the multifunctional interior of the building is an artistic balance of opulent charm and modern industrial design, with exposed beams and raw brick and limestone walls. The stained concrete floors are topped with vibrant vintage rugs and sleek minimalistic furnishings, and an intricately crafted wooden bar is surrounded by plush red- and blue-velvet sofas accented by antique mirrors. The moody atmosphere of the space starts to resonate when you reference the design of other beloved modern-day Austin institutions like Eberly and Winflo Osteria, properties that were also under the direction of Icon Design + Build.

Take a tour of Native Hostel and you’ll start to re-evaluate your definition of a hostel. With plans on the horizon for a pool, garden-style patio, large event venue and private movie-screening room, it doesn’t feel like this place is missing out on anything. Maybe, just maybe, after years of standing in isolation, that’s exactly the point.

Photos by Charles Reagan.

The Loft Suite

76 | AUSTIN WOMAN | SEPTEMBER 2017

EAT AND DRINK

SLEEP AND STAY

Free Wi-Fi, natural light and cozy couches: If that’s not convincing The beauty of having a hostel in the same space as a restaurant, bar and reason enough to schedule some remote work hours or your next client music venue is that, when it’s 2 a.m., you actually don’t have to leave. meeting here, then let the coffee and pastry selection serve as added Slip behind a set of soundproof doors and tuck yourself into one of incentive. How about some ice-cold brew and cardamom French toast?

Native Hostel’s 65 beds. Each bed is enclosed by dark-burgundy privacy The bar areas—there are two—work like clockwork. When the hour curtains from West Elm and equipped with its own individual wall lingers between 3 and 6 p.m., all happy-hour bets are on. After 6 p.m., lamp and pair of wall plugs. Locked storage is conveniently provided when the sun starts to set, it’s time for girlfriend get-togethers and date under each bed, and clean showers, toilets and vanities with brass nights flowing with cocktails (You can’t go wrong with the Mez-Can fixtures and black marble countertops are just a few steps away.

Martini, French I-35 or the Native Margarita.) and savory dishes, like Each wing of the hostel has its own communal room. The focal piece waffle fry nachos topped with brisket, as well is a long, wooden vintage table surrounded by as a pickle-brined fried-chicken sandwich built-in couches, encouraging both quiet work and duck-confit salad. Be sure to check time and conversation among visitors. A pot of If Native Hostel were a person, Native Hostel’s website, nativehostels.com, for hot coffee and a plate of warm biscuits are sent updates on event happenings, from yoga and in each morning from the kitchen. she would be one who takes mimosas on Saturday mornings to live Game For those looking to save a bit of money and pride in her roots but isn’t afraid of Thrones viewing parties on Sunday nights. cook their own meals, the communal kitchen Bonus points: The bar and kitchen are both in each wing will make you feel right at home to spruce things up a bit to meld open from 7 a.m. to 2 a.m. every day, an ideal with its sleek custom cabinets, dark-gray marble with a more modern world. situation for those seeking a comfortable latecountertops and top-of-the-line appliances. night dining spot. Choose your visits wisely, For private gatherings or larger parties though. Coming from someone who scoped (We’re looking at you, brides-to-be.), consider out Native Hostel on a Friday night at 7 p.m. and the following Saturday checking into a loft suite, with four single bunk beds and one king bed night at 11 p.m., I highly recommend the former for those wanting a with one full bath, or the Romper Room, with eight single bunk beds and relaxed, able-to-still-hear atmosphere, and the latter for those who love a California king bed with three full baths. crowds and don’t mind having to wade through a standing sea of cologne Whether you want to experience Native Hostel for one weekend or and high heels to wait 15 minutes for a drink order. one week, rest assured you’ll be living in style and sleeping in comfort.

Waffle fry nachos

Mez-Can Martini

The hostel’s communal kitchen

Native Hostel at night

ATXWOMAN.COM | 77

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OURMET

FOOD NEWS

REBEL WITH A RESTAURANT

At Holy Roller, Callie Speer and her all-female team serve up unexpected indulgences with an anything-goes attitude.

After working as a pastry chef for well-known Austin joints like Geraldine’s and Swift’s Attic, Callie Speer has returned to her savory roots to open Holy Roller, a punk-rock inspired diner with all-day brunch and an extensive drinks menu.

Whether guests include latenight partygoers, the downtown lunch crowd or families, Speer wants to provide an unpretentious spot where everyone is welcome.

“I wanted to create a home for the weirdos like me that like to just make food and make it fun,” Speer says.

The Sixth Street space feels at once grungy and glamourous, a combination Speer calls “hobo chic.”

Plush chairs and tufted leather sofas sit under iconic neon signs. You’ll even find breakfast-themed graffiti in the bathrooms.

Speer recruited four other industry influencers to join the Holy Roller team, all friends who have worked with her previously. The allfemale lineup was a happy accident, she says.

“We get along really well,” Speer says. “It’s like having sisters that you’re not mean to.”

With plenty of pastry talent on deck, Speer says the brunch-all-day concept was a natural fit.

“I think brunch, in general, lends itself to being comforting and very fun,” Speer says. “You can’t take yourself too seriously when you’re eating brunch, right?”

Guests will find plenty of nostalgic comfort food at Holy Roller, like fried chicken and brisket, but these dishes have been recreated in surprising ways. Take the meatloaf sandwich, Speer’s personal favorite. Using her grandmother’s meatloaf recipe, she created a patty-melt-style sandwich with horseradish cream and house-made bread-and-butter pickles. Other offerings include the Tex-Mex-inspired migas kolache bathed in queso, and a brisket biscuit sandwich with green-apple shavings and cheddar cheese.

The bar serves up beer, cocktails, wine and plenty of bubbly.

Each Sunday, the Sunday School menu features special pastries and drinks dubbed the seven deadly sins.

The religious wordplay and over-the-top menu capture the experience Speer hopes to create with the diner.

“I want people to feel like they’re being a little bit bad,” she says. “Prepare to be a bit surprised, feel adventurous, feel a little gluttonous and just hang out and have a good time.”

78 | AUSTIN WOMAN | SEPTEMBER 2017

Top photo courtesy of Cultivate PR. Bottom photos by Robert Lerma.

BY SARAH HOLCOMB

FEMME FILM FRIDAYS

MAGS HAVE MOMENTUM. 64% of readers are inspired to take action, such as clipping the ad, recommending the product or buying it.

Print magazines are no. 1 in reaching affluent influential consumers in more categories than all other media combined.

Magazines show the highest return on advertising spend—the ultimate KPI.

Paper-based reading is preferred by the majority of people (even millennials).

Advertising in print yields greater increases in brand awareness, brand favorability and purchase intent than online or TV advertising.

Source: Magazine Media Factbook 2017-18

CALL TODAY: 512.328.2421 atxwoman.com

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September 22, 2017 6PM Cash Bar 7PM Screening + Q&A w/ Dr. Jeannette Okur Christine Chen UT Lecturer and Turkish Program Coordinator

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event@velafamilies.org 512.850.8281 velafamilies.org #illuminateability

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ELLNESS

WAITING ROOM

PROTECT YOUR MEDICAL PRIVACY

Here’s all you need to know about keeping your personal health records safe.

BY JILL CASE

Austin’s Dr. Deborah Peel is the founder and president of the Patient Privacy Rights Foundation. In 2006, Peel also founded the Coalition for Patient Privacy. It goes without saying Peel is passionate about patients’ rights to medical privacy.

In 1977, when she began practicing psychiatry, she noticed how many of her patients were afraid they would face discrimination if information in their records about their psychiatric care weren’t kept private. This was the beginning of her interest in medicalprivacy issues.

Today, the issue is far more pressing because, as Peel says, “Instead of a system where most information would be locked up in cabinets, now we’re in a system where your records are in millions of databases [that are] unknown and inaccessible to you.”

You may believe your privacy is protected by the Health Insurance Portability and Accountability Act, or HIPAA, form you routinely sign in your doctor’s office, but this isn’t true. Your medical information is available to more people and companies than you may realize. Currently, your information can be accessed by your insurance company, employers, financial institutions, government entities such as Medicare and the U.S. Department of Labor’s Workers’ Compensation division, as well as bought and sold by data brokers.

Another issue that concerns Peel is the fact that patients withhold information from their doctors to protect their privacy and prevent job and insurance discrimination based on their diagnoses, not their health or abilities. According to a large patient survey conducted in 2016, 89 percent of patients admitted to withholding information from their doctors.

“It’s incredibly ironic that the technology systems that are supposed to help doctors treat patients actually are driving people to lie or withhold information from their doctors,” Peel says.

Through her organization and her coalition, Peel is fighting for our rights to control who can see and use our health data, even though it’s a difficult battle.

“It won’t be easy, but it has to happen because the right to privacy—to choose who can know sensitive information about you—is a fundamental human and civil right to autonomy and respect, the right to freedom. Trust in doctors requires technology systems that ensure that we can decide who else can see our health data,” Peel says.

To learn more about your medical privacy, visit patientprivacyrights.com.

DR. DEBORAH PEEL’S TIPS TO PROTECT YOUR MEDICAL PRIVACY 1. A sk doctors if the contract(s) they have with their electronic-health-records provider allows them to sell your data. To protect the data from being sold, the doctor or practice has to cross off the option in the contract, hidden in fine print, which allows the provider to sell or share your data.

2. A void free medical or health-care-related apps. “If it’s free, it means your data is being sold,” Peel says.

3. Be aware that just because a website or app says it “complies with HIPAA,” it doesn’t mean your information is being kept completely private.

4. Don’t post anything personal about your health on Facebook or Twitter.

5. C onsider using a private search engine like duckduckgo.com instead of Google or Bing, especially when you’re searching about medical conditions.

6. L ook into using a free privacy tracker such as Privacy Badger when you use your computer or device.

7. Avoid genetics testing such as 23andMe or labs, if possible. Almost all these companies sell your data. It may be “anonymous,” or “de-identified,” but it can still be identified as yours, eliminating your right to medical privacy.

WHO IS BUYING AND SELLING YOUR MEDICAL INFORMATION? Dr. Deborah Peel provided Austin Woman with some astounding information about data brokers, the companies that collect and sell medical information to other companies and organizations.

People may be shocked to learn how many of these firms exist.

•M ore than 100,000 health-care-related data brokers collect and sell your information.

•M ore than 800,000 daily live health-care data feeds view your information.

•M ore than 300,000 sources of unstructured data sources view and sell your data daily.

Data brokers state all the information they collect is anonymous, so it doesn’t harm the patient or infringe on their privacy rights. However, the Patient Privacy Rights Foundation website counters that, “Data may seem anonymous, but when coupled with other sets of data, the merged set can often reveal your identity.”

80 | AUSTIN WOMAN | SEPTEMBER 2017

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DO YOU KNOW YOUR

TSH?

HORMONES AND ENDOCRINOLOGY

Endocrinology is the science of hormones, which affect every cell and every function in your body. The glands secreting these hormones form your endocrine system, a tightly interconnected system with thousands of feedback loops. It is far more complex than any supercomputer today. Hormones control everything in your body from birth to death. Without hormones, your body cannot function. Examples of hormones: estrogen, testosterone, insulin and hormones like thyroid, cortisol, adrenal and pituitary.

WHAT ARE ENDOCRINE DISEASES?

They are diseases caused by a malfunction of one or more endocrine glands in your body. Examples: thyroid, osteoporosis, metabolic syndrome and obesity, hirsutism, menopause, low testosterone in males, andropause and impotence, polycystic ovaries, irregular or lack of menstrual periods, high and low calcium, and diabetes.

WHAT FACTORS AFFECT YOUR ENDOCRINE SYSTEM?

hypothyroidism. Thyroid ailments include Graves’ and Hashimoto disease, goiter, thyroid nodules and thyroid cancer. Thyroid problems require lifelong attention. Each person has a different genetic set point for TSH, the thyroid stimulation hormone.

WHAT IS OSTEOPOROSIS?

Osteoporosis is a disease in which bones become fragile and more likely to break. Osteoporosis affects one in two women and one in four men over the age of 50 and is generally missed. Bone fracture is considered to be the heart attack of the bone and can have major consequences on your quality of life, from reduced mobility to potential loss of mobility altogether. A bone density test is the only way to test for osteoporosis. We perform such testing and provide consultation on bone metabolism and osteoporosis treatment.

HORMONE MYTHS DEBUNKED The facts about some hormone myths:

“Seek your optimal health, your ideal yet achievable health, and increase the quality of your life.”

Aging, other diseases, stress, environmental and genetic factors do influence your endocrine system. Aging changes how hormones are produced and absorbed by your body. Genetic factors and other diseases can do the same. Stress triggers a cascade of hormones that affect your heart, kidneys and other organs. Recent research identified endocrine disrupting chemicals in our environment.

WHY SEE AN ENDOCRINOLOGIST?

Hormone treatments must be followed by a hormone specialist (endocrinologist) the same way heart disease is followed by a heart specialist (cardiologist). An endocrinologist has years of special training in diagnosing and treating your hormone imbalances.

Endocrine diseases are often missed, since symptoms are often subtle and easy to brush aside. An endocrinologist starts out with a thorough physical evaluation looking for these telltale sings, then follows up with a battery of blood and other lab tests. Often, additional highly specialized tests are involved to identify the root cause of your hormonal imbalance.

WHAT IS THYROID DISEASE?

Since hormones rule your body, have your hormonal balance assessed by an endocrinologist to optimize your health.

Dr. Simone Scumpia of Austin Thyroid & Endocrinology outlines everything you need to know about hormones and their effect on the body.

Thyroid disease affects 30 million Americans, yet half of them do not know they have it. It is called the “silent disease.” One in eight women will develop a thyroid disorder in their life; women are five to eight times more likely than men to develop hyperthyroidism or

3 Bioidentical hormones are not human identical and may cause complications.

3 Fountain of youth hormones (otherwise known as human growth hormones) can cause serious side effects when used for anti-aging.

3 hCG diets (HCG) by themselves do not cause weight loss, but can cause irregular periods for women and breast enlargement for men.

3 Hormone treatment of fatigue, depression or anti-aging should be avoided due to many side effects it can cause.

3 Adrenal fatigue is not a real disease, but adrenal failure is a life threatening disease.

WHAT IS OPTIMAL HEALTH AND BIOLOGICAL AGE?

Medicine addresses disease treatment and prevention. Optimal health and biological age deal with your health before disease prevention or treatment. We focus on optimal health, the ideal yet achievable health of your body as you reach middle age and beyond. Our specialized equipment allows us to measure and evaluate your biological age, a measure of how well or poorly your body is functioning relative to your actual calendar age.

Biological age is a composite of several “ages” such as brain age, bone age, heart age and vessel age. Optimal health focuses on your wellness before disease can be identified; it is a step before disease prevention and does improve the quality of your life.

AUSTIN THYROID & ENDOCRINOLOGY

2200 PARK BEND DRIVE BUILDING 3 SUITE 300 AUSTIN, TX 78758

(behind North Austin Medical Center) MON-FRI, 7 AM TO 4 PM 512.467.2727 | austinthyroid.com

Dr. Simone Scumpia treats all thyroid and endocrine (hormonal) ailments with emphasis on optimal health and biological age.

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ELLNESS

DRINK THIS, NOT THAT

HELLO, HYDRATION

Replenish your body with the right fluids after working up a sweat.

BY AMANDA PINNEY

Drink this: coconut water Not that: artificially sweetened sports drinks Says who: Kim Eagle, personal trainer and nutrition coach at Earn That Body, earnthatbody.com Why: While many people turn to brightly colored sports drinks such as Gatorade and Powerade to quench thirst and replace lost electrolytes after a workout, coconut water is a more natural way to hydrate. Although sports drinks often contain a higher amount of the electrolytes needed to replenish the body, they can also be loaded with extra calories and artificial dyes and sweeteners.

“The best natural electrolyte water is actually coconut water,” Eagle says. “It’s super high in potassium and magnesium, which is fantastic to replenish those electrolytes. It doesn’t have added sugar, artificial sweetener or dye, so it is…a great natural sports drink.”

What are electrolytes? Electrolytes are minerals in the blood and body fluids that carry an electric charge.

“They’re important to maintain our health because they actually play a role in the amount of water in the body, muscle action and the blood’s pH level,” Eagle says. “It’s really important that the electrolytes in our body are balanced appropriately since they affect all those different aspects and functions in the body.”

MORE HYDRATION HEROES: PLAIN WATER “The best method is always going to be drinking plain water. The fancy waters you’ll see out there sometimes have a lot of ingredients in them, like artificial colors, and some have caffeine and a lot of unnecessary calories. If you’re just trying to hydrate, plain water is all you need.”

Kim Eagle’s favorite sports drinks: • Infinit Nutrition • Gatorade Endurance Formula • Eboost LEMON WATER “Lemon water helps you hydrate more.

The flavor and the natural essence of lemon—or another fruit, such as an orange or watermelon—encourages you to drink more water without adding anything artificial.”

84 | AUSTIN WOMAN | SEPTEMBER 2017

Headshot photo by Scott Flathouse.

SPORTS DRINKS WITH NATURAL INGREDIENTS “If you’re working out for over an hour or you’ve been ill, then you likely need fluids with more electrolytes to help replenish everything that was lost while you were sweating. Depending on which sports drink you buy, some of them don’t have the artificial sweeteners or dye. It’s something the consumer has to be really responsible about and check the labels.”

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ELLNESS

HER ROUTINE

RUN DOCTOR

RunLab Founder Kim Davis takes strides to correct your course.

BY GRETCHEN M. SANDERS

Hey, runner, got a hitch in your stride? Don’t worry! Kim Davis, CEO of Austin-based RunLab, wants to fix it.

The 41-year-old doctor of chiropractic medicine spends her days helping sidelined runners get back in the race.

“We offer gait analyses, injury assessments and rehab plans,” says Davis, an Ironman triathlete and adventure racer.

Davis started RunLab in 2013 after she got tired of hearing people say injured runners should give up the sport entirely.

“Their doctors told them that,” Davis says, “but I thought, ‘Hey, maybe we just need to work on their mechanics.’ ” Limping runners trickled into Davis’ exam room, where she diagnosed their problems and tweaked their form so they could train pain-free.

Now RubLab is running away with success.

“We’ve treated Olympic hopefuls, athletes doing their first 10K and children with special needs,” Davis says.

In February, RunLab helped Kayleigh Williamson finish the Austin Half Marathon, the first woman with Down syndrome ever to do so.

If Davis’ work is running, her play is adventure racing.

The often days-long events require that she run, kayak and mountain bike to checkpoints sprinkled throughout a wilderness course. On very little sleep, she must navigate her way to the finish line using a map and compass.

“It’s my sport of choice,” Davis says.

Here’s how this run doctor stays fit for adventure.

THE WORKOUT:

“Since my main sport is ultra-distance adventure racing, I’m a big fan of two-a-day or even three-a-day workouts. They don’t all have to be long, but they do need to be consistent so my body gets used to being active all day. I usually do my morning run on Town Lake, then I end up at RunLab all sweaty and disgusting, which my patients find hilarious. I once did an entire new-patient exam wearing a bike helmet I had forgotten to take off! In all, I run somewhere between 50 to 80 miles per week, with a few road or mountain-bike rides and strength sessions thrown in. Someone reminded me recently that it really doesn’t matter how far or how fast I can run if I can’t do at least one pullup. I also love Lindy Hop, an athletic form of swing dancing.

It’s a great way to strengthen my body and sweat like crazy while having so much fun. It doesn’t even feel like exercise.”

THE A.M.:

“I typically get up at ‘Chuck:30,’ which is whatever time my puppy, Chuck, decides it’s time to go out. I live downtown, so I stumble downstairs in my pajamas with hair that looks like a troll doll and try to find creative ways to avoid the Gilbert’s Gazelles training group that meets outside my condo every morning at 6 a.m. Then I do three to four hours of computer work from home. Once I get to the clinic, it’s mayhem!”

HER PLAYLIST Teenagers by My Chemical Romance

Hollow Moon by Awolnation We Built This City by Starship Call Me Maybe by Carly Rae Jepsen Come With Me Now by Kongos Jump Jive an’ Wail by The Brian Setzer Orchestra Burn It Down by Awolnation You Let Them Win by 44 Long

86 | AUSTIN WOMAN | SEPTEMBER 2017

Photo courtesy of Azulox Photography.

Laid by Better Than Ezra

THE DIET:

“I don’t believe in diets. I will eat pretty much anything put in front of me. I do eat a lot of vegetables and ice cream, and I’m a huge margarita fan. I like to eat a wide variety of foods, and I’m fortunate that my husband is a great cook. I get to try all kinds of interesting stuff. I’ve found over the years that I feel the best if I just snack during the day and have a giant dinner. It pretty much goes against everything you hear, but it works for me. I think nutrition is very personal. You have to find what suits your body and goals. I’ve done some of my best 12-hour races on water alone.

Most people would say that’s crazy.”

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THE GEAR:

“I’ve run in everything, certainly all of the usual shoes. I’ve also run in less common brands: Vibrams, Newtons, Altras, Topos and Hokas. I’ve even run barefoot! I try every brand so I can be the best resource for my patients. Personally, I prefer Sketchers these days. Most people don’t even know they have a performance line, but they’ve made some incredible stuff the last few years. When I bike, I ride an S-Works hardtail mountain bike, a Cervelo tri bike and an older Cannondale R5000 road bike that I can’t part with because I love it so much. Also, I have a ton of gear in my adventure-racing closet. It’s kind of ridiculous.”

THE MOTIVATION:

“Adventure racing motivates me to stay fit year-round.

I love running in the woods more than anything, and I want to win or lose a race because of my mental capacity and navigational choices, not because my fitness level limited me. My RunLab team and my husband motivate me too. We help each other get out the door when we feel lazy.”

THE MINDSET:

Photo by Lucas Manring.

“I like to remind my staff that no matter how far you run to chase it, the horizon always moves further away. We can always be better than our current selves, whether that means better at what we do, faster physically or stronger mentally. We should never stop moving toward our next best self.”

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THE P.M.:

“I like to finish my day with an evening run alongside my businessops director, Lucas Manring. We do an easy loop on Town Lake and talk about the best parts of the day, along with what we need to improve tomorrow. When I get home, my husband usually has a great meal and a glass of champagne waiting for me. The work hours are long, but it’s worth every second. There’s nothing better than bumping into my patients on the trail who tell me how much it means to them to be able to run.”

Dr. Elena Villanueva AustinHolisticDr.com 5000 Davis Ln. Ste. 106 | 512.328.0505

P

OINT OF VIEW

I AM AUSTIN WOMAN

OUR ETCH-A-SKETCH MOMENT In NextTribe, an online and real-life community for women co-founded by Jeannie Ralston, life starts after 45.

those who do become sick. Even if we have men in our lives, we think it’s important to go through this stage with those who have the same swinging moods and sagging body parts.

Our test market for this concept is Austin because Lori and I have lived in Central Texas for 20-plus years. If all goes well here, we’ll take the idea to other cities. Members of our real-life social network will be able to take part in classes, excursions and a host of social and cultural events, sometimes related to articles published on the site.

Often, our members will get discounted tickets and goodies because companies and restaurants recognize women our age have deep pockets and discerning taste.

Members can create their own events as well. Online profiles help women find others with similar interests and blocks of free time. NextTribe members will also save on NextTribe trips to remarkable destinations.

These trips will be open to readers nationwide, but Austin members will get first dibs and a discount. Our inaugural trip is to San Miguel de Allende, Mexico, during the Day of the Dead festival. Other adventures planned for 2018 include a ski trip, a yoga retreat and an outdoor adventure in Jackson Hole, Wyo. Our Austin tribe has started to coalesce at weekly happy hours and weekly lunch gatherings. The first event at the end of July saw more than 130 bright, accomplished women gather together in a restaurant in East Austin. Many women came alone, and several were talked into coming by a husband or daughter. One woman’s sister dropped her off at the restaurant to make sure she didn’t chicken out. By the end of the raucous two-hour happy hour, women were sitting or standing in lively clusters, exchanging contact information not for business purposes, but as the first step toward friendship.

Some pessimistic people see this age—the outside edge of midlife—as the beginning of the end. We couldn’t disagree more.

We see this time as our Etch-a-Sketch moment, when we can shake the screen and start a new phase with a clean slate. We’ve got the wisdom, experience and time to shoot off in different directions and to reinvent ourselves. Holding on to others just like us, we think we can skip through the turbulence of this “second adolescence” and look at the future with fresh, albeit slightly farsighted, eyes.

To learn more about becoming a NextTribe member, visit nexttribe.com/membership.

Austin Woman features a reader-submitted essay every month in the I Am Austin Woman column.

To be considered for November’s I Am Austin Woman, email a 500-word submission on a topic of your choice by Oct. 1 to submissions@awmediainc.com with the subject line “I Am Austin Woman.”

88 | AUSTIN WOMAN | SEPTEMBER 2017

Photo by Fajar Hassan.

Here’s an ironic twist to getting older: Just after you get your kids through their adolescence—Surprise!—you end up in a second adolescence of your own. At least that’s how the menopausal, post-kids phase feels to a lot of us. The two life stages have a lot in common: raging hormones, selfdoubt, recklessness, tumultuous relationships and the looming question of what we will do with the rest of our lives.

The thing that got us through our teen years, if you remember back, was a gang of die-hard friends. And research and good sense tell us that’s what will get us through the years when the weight of birthday candles could sink a cake.

This is one reason I launched a new web magazine, nexttribe.com, in February, with my business partner, Lori Seekatz. We provide an online community for women 45 and older who want to age boldly—our tag line— and to help them feel heard, understood and relevant. We publish essays and articles from top writers from throughout the country (and also first-time authors with great stories and insights) about the condition that’s been called “aging while Jeannie Ralston and Lori Seekatz female.” We offer inspiration, consolation, information and advice—all with a healthy dose of irreverence—on subjects as varied as the consequences of climate change to the consequences of not doing your kegels. We like to think we talk to our readers the way they talk to each other.

But we want to take this a step forward. We don’t want our community to exist only in a digital world. We know it can be hard to make new friends at this stage in our lives. We don’t have young kids to hook us up with other mothers. Friends move. We move. Life changes. In a survey of our readers, we found they overwhelmingly want a vehicle to meet new friends and make new connections.

So, we are responding by creating an in-the-flesh community for women. The tech world calls this phenomenon “URL to IRL,” as all websites have a URL and IRL is text speak for “in real life.” But we don’t need a fancy term or the tech world’s blessing. We think of it as an essential, logical and even retro step to get women in one room, talking and laughing and comparing notes. There’s nothing quite like the magic that happens there.

We truly believe new bonds like this can change lives. Study after study has found having a strong social network keeps people healthier, reducing the risk of devastating diseases such as dementia and heart ailments, and boosting recovery rates for

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