Brands Are Starting to Focus on Metaverse Marketing | Austin Rotter | Grit Daily

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2/23/22, 8:02 AM

Brands Are Starting to Focus on Metaverse Marketing - Grit Daily News

#Features

Brands Are Starting to Focus on Metaverse Marketing By Austin Rotter

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#Emerging Tech

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Published on February 10, 2022

2022

You have likely heard it countless times by now – the metaverse is coming. Is the metaverse real, though? Should we be paying attention to metaverse marketing? Is this just simply a new fad that will be gone later this year (remember Google’s ambitious attempts with Glasses)?

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These are all valid questions every marketer is asking themselves right now.

Jennifer Johnson  on February 21, 2022

While exciting, the metaverse is still in its extremely early stages of development. It’s at the one-yard line of a very long field in front of it with a lot of unknowns still to uncover. Even though the metaverse is in its infancy, there are several early adopters on the brand and marketing side that have already jumped into the emerging digital world to help boost sales, awareness, and engagement. For those who are new to the growth and power of the metaverse, a recently published New York Times article sums it up perfectly: With the popularity of the metaverse quickly on the rise, there’s no better time than 2022 to act and benefit, especially with sales and revenue in mind.

Creating An Interactive Customer Experience In today’s world, consumers — especially those that are hard to reach like the Gen-Z demographic — are seeking an interactive, engaging brand and customer experience they can touch and feel. The metaverse provides the perfect platform to provide just that. As a recent example, late last year, NASCAR took a massive jump into the metaverse through the Roblox platform. To start, NASCAR added a digital car into the platform’s popular Jailbreak game. It’s also selling apparel, which allows players to design their own uniforms.

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