Letter from the Editor

Emily Blair, CAE Executive Vice President / Executive Editor

Members, If you had to finish this sentence: “It all comes down to this…” what might you say?

Right now, I would say Georgia. But wait, the election is over — right?

No matter who you were rooting for in the election, what a great reminder of the power of people and the power of individuals in certain roles.

Now, how would you finish that same sentence “It all comes down to this…” — in the context of this industry? I know, I know…we don’t exactly influence national laws and major life-impacting decisions for the country here on our properties in little Austin Texas, but I do believe our industry does have an impact; and the success of the industry all comes down to this — the people. YOU!

The professionals — from porter to president — each person that is a part of our rental housing providers’ companies — it all comes down to YOU. Your response, your spirit, your grit.

Back in December, we celebrated the individuals who achieve excellence in the industry. We have the wonderful opportunity to feature them here on the cover and within these pages. It is among the pages (in our first quarterly WINDOW magazine that will be delivered to your mailbox each season) where you can see those amazing people driving our industry forward.

These talented pros very much deserve the Professional of the Year titles they achieved. Check out their stories and celebrate with them — because as President Stephani Park notes: people are what matter. We saw this firsthand all through last year — and as the pandemic eases later this year, we know our industry will continue to be strong because of the people who make this industry their professional home.

We are here to support our people — you. Be sure you are taking advantage of all the AAA has to offer you because we want you to be the best for you, your residents, your leadership, and the community.

Thank you for all you do.