BUYING COMMUNICATION
MISSED TREND OPPORTUNITY:
WEEKDAYI MICROSHORTS
1.11 MICROSHORTSWITHWEEKDAY'SRANGE
LOOK 1
LOOK2
LOOK3
All these looks consist of all of Weekdays current collection of clothes and accesspories and micro shorts currently stocked by Weekdays comptitors . This shows micro shorts fitting seamlessly into Weekdays current SS/24 collection.
LOOK4
Motel shorts
2.1 SILHOUETTE
VERSACE PRADA
JWANDERSON MAXMARA
MIU MIU
STELLA MCCARTNEY
2.3 FABRIC
MARNI MOLLY GODDARD ISABEL MARRANT LAQUAN SMITH
MAX MARA GUCCI
2.7DETAILS ANDTRIMS
ISABEL MARANT SHORTS
Darts help achieve the tailored, hip hugging, fitted look that is trending.
Builtinbelts
MIU MIU SHORTS
Stitch and seam details have increased in popularity by 32% (WGSN).
Contraststitching
ISABEL MARANT SHORTS
Utility/cargo style short shorts have dominated SS24 runways. Pockets for example are a viable way for the mass market to create a high end inspired short.
Pocketsandzipperdetails
FIGURE 17: WGSN Catwalk analysis-Shorts and Skirts Silhouttes 2024
ROKH 55/24
Silhouette
