aura.puerava.portfolio

PORTFOLIO

AURA PUERAVA

2024

ABOUT ME

I AM A 24 YEAR OLD DESIGNER, WHO HAS AN INTEREST IN CLOTHING, FOOTWEAR AND JEWELRY DESIGN.

AMONG MY MAIN SOURCES OF INSPIRATION STANDS THE STRONG CONNECTION BETWEEN AUDITORY AND VISUAL IMAGES, AS WELL AS FACTORS THAT ALTER THE HUMAN MIND AND SENSES.

IN MY WORK I COMBINE ROUGH THEMES AND TEXTURES WITH FLUID ONES, THUS STRUCTURING A HARMONIOUS SYNESTHESIA.

I LOVE TO EXPLORE WITH MANY DIFFERENT ARTISTIC MEDIUMS, WHICH HELPS REPRESENT MY IDEAS AND MY WORLD IN THE MOST COMPLEX WAY

1

ADVENA

ADVENA IS MY B.A. DEGREE PROJECT THAT REPRESENTS THE BEST MY AESTHETIC AND MY ARTISTIC INFLUENCES.

MY MAIN SOURCE OF INSPIRATION CONSISTED IN THE AFFIRMATION "THE EYE SEES ONLY WHAT THE MIND IS PREPARED TO COMPREHEND".

I STUDIED THE WAY THE HUMAN MIND IS ALTERED BY EXTERNAL FACTORS THAT CAN DISTORT THE SENSORY SYSTEM. SOME OF THE MAIN ELEMENTS OF THIS PROJECT ARE: THE STRONG CONNECTION BETWEEN AUDITORY IMAGES AND VISUAL IMAGES, THE EFFECT OF PSYCHEDELIC SUBSTANCES AND THE IMPACT OF MENTAL DISORDERS ON AN INDIVIDUAL.

THROUGH MY WORK I WANT TO COMBINE AUDITORY SENSES WITH THE HIP-HOP SCENE. EVERY DIGITAL PRINT THAT I CREATED REPRESENTS THE WAY I VISUALISE THE SOUND VIBRATIONS, THUS CREATING BLURRY LINES AND A DIZZINESS EFFECTS THAT CAN ALSO BE SEEN IN THE MOODBOARDS.

THE NAME OF THE COLLECTION IS "ADVENA", WHICH IN LATIN MEANS: STRANGER, MIGRANT, THAT SUMS UP THE WHOLE CONCEPT. THE PERSONA I CREATED BECOMES A MIGRANT IN IT'S OWN SENSES.

2

3 MOODBOARDS TEXTILE PRINTS

4 ILLUSTRATIONS

5

FULL COLLECTION LOOK

6

MY PROJECT WAS ACCEPTED AND EXHIBITED AT "DIPLOMA FESTIVAL", THE FESTIVAL OF THE NEW GENERATION OF ARTISTS, DESIGNERS AND ARCHITECTS, IN BUCHAREST 2021.

7

8

9

UP-CLOSE OF THE MOUTH PIECE JEWELRY

THE SECOND OUTFIT OF THE COLLECTION WAS SHOWCASED AT MY SOLO EXHIBITION AT ‘PITSTOP’ IN KOLDING, DENMARK ON THE 16 OF FEBRUARY 2024, FOLLOWING MY ARTIST RESIDENCY AT THE CULTURAL CENTER ‘HUSET FUNDAMENT’.

10

NATURE’S DISCORD

PROTOTYPING PROJECT, USING AS INSPIRATION AN OBJECT FROM NATURE, LOOKING INTO ITS TEXTURE PROPERTIES AND SHAPE OUTLINES AND INLINES.

I CHOSE A LEAF THAT I FOUND LAYING ON THE GROUND, AS THE INITIAL THOUGHT WHEN I SAW IT WAS HOW I COULD MANIPULATE IT TO CREATE THE PATTERN THAT I WANTED TO USE IN MY GARMENT.

I HAVE CHANGED THE INITIAL COLOURS OF THE OBJECT TO DARK RED, BLACK AND ACCENTS OF WHITE, TO REPRESENT MORE THE DISRUPTIVE ATMOSPHERE THAT IT GIVES.

I USED THE POINTY CORNERS, BLURRY LINES AND BUFFY BASE OF THE LEAF AS THE SHAPE FOR THE FINAL PIECE OF CLOTHING.

11

INITIAL INSPIRATION

CREATED THE TEXTILE MANIPULATING THE LEAF IN DIGITAL WAYS, USING SYMMETRY AND A MIRRORING EFFECT

PHOTO ALTERATION 12

MOODBOARD 13

SHAPE

DRAPING ON A SMALL SCALE MANNEQUIN AND CREATING THE FIRST SHAPE IDEAS

14

VARIATIONS IN CLO3D 15

VEST

INITIAL PROTOTYPE AND PROGRESS PHOTO 16

17

18

VURA

IN THIS PROJECT I WAS FOCUSED ON CREATING COMFORT THROUGH A PAIR OF SNEAKERS. THE UPPER PART WAS INSPIRED BY FLUID LINES THAT CAN BE SEEN IN NATURAL SCENERIES.

THE SOLE WAS LASERCUT IN TRIANGULAR SHAPES, THAT ARE IN CONTRADICTION WITH THE TOP PART, THUS REPRESENTING A PERFECT MIX BETWEEN FLUIDITY AND STRICTNESS.

I USED DIFFERENT TYPES OF SUEDE LEATHER AND SHADES OF GREY AND COMBINED THAT WITH A STRONG ORANGE, ADDING A BIT OF "BLUNTNESS" TO IT.

19

20

IN THE MAKING

21

22

HIDDEN

I STARTED THIS PROJECT THINKING OF HOW IN 2050 THE HUMAN CONNECTION WOULD BE SO LIMITED, AS PEOPLE BEGIN TO FEEL TOO STUCK IN THEIR DAILY PROBLEMS AT WORK, THUS LEADING TO SERIOUS SOCIAL ANXIETY.

I DESIGNED A PROTOTYPE FOR A SUIT THAT WOULD RELIEVE STRESS AND PREVENT PANICK ATTACK THROUGH SENSORY EFFECTS AS IT SHOULD TIGHTEN AROUND THE BODY AS A WEIGHTED BLANKET.

IT WOULD MAKE PEOPLE FEEL LESS LONELY AS IT HAS INCORPORATED A SPEAKER WHERE YOU CAN SPEAK TO YOUR VIRTUAL FRIENDS IN TIMES OF NEED. THE SUNGLASSES SHOULD MAKE THE ENVIRONMENT LOOK MORE PLEASANT, BRINGING MORE BRIGHTNESS TO THE SURROUNDINGS, SO THE WEARER CAN GO OUT AND EJOY THE TIME FREELY.

23

MOODBOARD FLAT SKETCH

24

25

26

MAGD:ALENE

THE HIGHBOOTS ARE INSPIRED BY THE CYBERPUNK CULTURE, WANTING TO CREATE THROUGH THE PERSONA THAT IS WEARING THEM, WHAT I CAN IMAGINE TO BE THE CLOSEST TO AN ANDROID.

THE TEXTURED SNAKE LEATHER COMBINES WITH THE SILVER AND METAL ACCESSORIES AND THE OVERSIZED HEEL MAKES THE PERSON WHO WERARS THEM GROUNDED TO THE EARTH, GIVING MORE STRUCTURE TO THE SHAPE.

THE SHOES ARE VERSATILE AND CAN BE WORN IN 3 DIFFERENT WAYS. FIRSTLY AS LOW SHOES, BY DETACHING THE TOP PARTS, THEN AS MIDSIZE BOOTS, JUST BELOW THE KNEE, BY UNZIPPING THE TOP PART, AND ALSO AS HIGH BOOTS.

27

THE PROCESS

28

29

30

THE AFTERTOUCH

THE AFTERTOUCH IS MY FIRST CONCEPTUAL JEWELRY PROJECT THAT WAS INSPIRED BY THE GRILLZ THAT RAPPERS USUALLY WEAR.

I WAS INSPIRED BY THE ROUGHNESS OF THIS TYPE OF JEWELRY AND THE WAY THAT IT REPRESENTS THE HIGHER STATUS OF ONE INDIVIDUAL IN SOCIETY. I TOOK MY INSPIRATION ALSO FROM THE BALACLAVA, THAT HIDES THE FACE COMPLETELY, LEAVING ROOM ONLY FOR THE SHINING JEWELRY, THIS IS WHY IN MY PHOTOS THE FACE OF THE MODEL IS HIDDEN, FINDING COMFORT IN THAT.

I DECIDED TO TAKE IT A STEP FURTHER AND CREATED THE JEWELRY FROM A MOLD OF MY OWN TEETH, MAKING A BRACELET, A RING AND THE TEETH ACCESSORY.

31

32

33

OF

MAKING

34

RIOT

RIOT IS MY FIRST COLLECTION THAT I CREATED FOR MY FINAL HIGHSCHOOL DIPLOMA EXAM.

I WAS INSPIRED BY THE PUNK-ROCK CULTURE, AS IT'S A GENRE THAT DEFINED MY TEENAGE YEARS. I WAS DRAWN BY THE REBELLION OF THE PUNK SCENE, BUT WANTED TO KEEP IT ALSO A BIT CONSERVATIVE, NOT BEING TOO REVEALING, AS THIS IS HOW I EXPERIMENTED THIS GENRE.

I CHOSE TO GO FOR TWO DIFFERENT COLOUR PALLETTES OF MY DESIGNS TO REPRESENT THE CONTRADICTION BETWEEN THE DARKNESS AND PLAYFULLNESS REPRESENTED IN THE PUNK WAVE.