PORTFOLIO - AURA PUERAVA

PORTFOLIO

2023 AURA PUERAVA

12 SUMMARY ADVENA MAGD:ALENE HIDDEN RIOT THE AFTERTOUCH VURA 4 16 20 24 28 PUBLICATIONS 34

ABOUT ME

I AM A 23 YEAR OLD DESIGNER, PASSIONATE ABOUT CLOTHING, FOOTWEAR AND JEWELRY DESIGN.

AMONG THE MAIN SOURCES OF INSPIRATION IS THE STRONG CONNECTION BETWEEN AUDITORY AND VISUAL IMAGES, AS WELL AS FACTORS THAT ALTER THE HUMAN MIND AND SENSES

IN MY WORK I COMBINE ROUGH THEMES AND TEXTURES WITH FLUID ONES, THUS STRUCTURING A HARMONIOUS SYNESTHESIA.

MY VISION IS THAT PEOPLE ARE CONNECTED TO THE EARTH THROUGH THEIR ROOTS, WHICH IS WHY I PUT A LOT OF THOUGHT INTO FOOTWEAR DESIGN.

ADVENA

ADVENA IS MY B.A. DEGREE PROJECT THAT REPRESENTS THE BEST MY AESTHETIC AND MY ARTISTIC INFLUENCES.

MY MAIN SOURCE OF INSPIRATION CONSISTED IN THE AFFIRMATION "THE EYE SEES ONLY WHAT THE MIND IS PREPARED TO COMPREHEND".

I STUDIED THE WAY THE HUMAN MIND IS ALTERED BY EXTERNAL FACTORS THAT CAN DISTORT THE SENSORY SYSTEM. SOME OF THE MAIN ELEMENTS OF THIS PROJECT ARE: THE STRONG CONNECTION BETWEEN AUDITORY IMAGES AND VISUAL IMAGES, THE EFFECT OF PSYCHEDELIC SUBSTANCES AND THE IMPACT OF MENTAL DISORDERS ON AN INDIVIDUAL.

THROUGH MY WORK I WANT TO COMBINE AUDITORY SENSES WITH THE HIP-HOP SCENE. EVERY DIGITAL PRINT THAT I CREATED REPRESENTS THE WAY I VISUALISE THE SOUND VIBRATIONS, THUS CREATING BLURRY LINES AND A DIZZINESS EFFECTS THAT CAN ALSO BE SEEN IN THE MOODBOARDS.

THE NAME OF THE COLLECTION IS "ADVENA", WHICH IN LATIN MEANS: STRANGER, MIGRANT, THAT SUMS UP THE WHOLE CONCEPT. THE PERSONA I CREATED BECOMES A MIGRANT IN IT'S OWN SENSES.

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TEXTILE PRINTS

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MOODBOARDS

6 ILLUSTRATIONS

THE FULL COLLECTION

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MY PROJECT WAS ACCEPTED AND EXHIBITED AT "DIPLOMA FESTIVAL", THE FESTIVAL OF THE NEW GENERATION OF ARTISTS, DESIGNERS AND ARCHITECTS, IN BUCHAREST 2021.

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VURA

IN THIS PROJECT I WAS FOCUSED ON CREATING COMFORT THROUGH A PAIR OF SNEAKERS. THE UPPER PART WAS INSPIRED BY FLUID LINES THAT CAN BE SEEN IN NATURAL SCENERIES.

THE SOLE WAS LASERCUT IN TRIANGULAR SHAPES, THAT ARE IN CONTRADICTION WITH THE TOP PART, THUS REPRESENTING A PERFECT MIX BETWEEN FLUIDITY AND STRICTNESS.

I USED DIFFERENT TYPES OF SUEDE LEATHER AND SHADES OF GREY AND COMBINED THAT WITH A STRONG ORANGE, ADDING A BIT OF "BLUNTNESS" TO IT.

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THE MAKING

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HIDDEN

I STARTED THIS PROJECT THINKING OF HOW IN 2050 THE HUMAN CONNECTION WOULD BE SO LIMITED, AS PEOPLE BEGIN TO FEEL TOO STUCK IN THEIR DAILY PROBLEMS AT WORK, THUS LEADING TO SERIOUS SOCIAL ANXIETY.

I DESIGNED A PROTOTYPE FOR A SUIT THAT WOULD RELIEVE STRESS AND PREVENT PANICK ATTACK THROUGH SENSORY EFFECTS AS IT SHOULD TIGHTEN AROUND THE BODY AS A WEIGHTED BLANKET.

IT WOULD MAKE PEOPLE FEEL LESS LONELY AS IT HAS INCORPORATED A SPEAKER WHERE YOU CAN SPEAK TO YOUR VIRTUAL FRIENDS IN TIMES OF NEED. THE SUNGLASSES SHOULD MAKE THE ENVIRONMENT LOOK MORE PLEASANT, BRINGING MORE BRIGHTNESS TO THE SURROUNDINGS, SO THE WEARER CAN GO OUT AND EJOY THE TIME FREELY.

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FLAT SKETCH

MOODBOARD

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MAGD:ALENE

THE HIGHBOOTS ARE INSPIRED BY THE CYBERPUNK CULTURE, WANTING TO CREATE THROUGH THE PERSONA THAT IS WEARING THEM, WHAT I CAN IMAGINE TO BE THE CLOSEST TO AN ANDROID.

THE TEXTURED SNAKE LEATHER COMBINES WITH THE SILVER AND METAL ACCESSORIES AND THE OVERSIZED HEEL MAKES THE PERSON WHO WERARS THEM GROUNDED TO THE EARTH, GIVING MORE STRUCTURE TO THE SHAPE.

THE SHOES ARE VERSATILE AND CAN BE WORN IN 3 DIFFERENT WAYS. FIRSTLY AS LOW SHOES, BY DETACHING THE TOP PARTS, THEN AS MIDSIZE BOOTS, JUST BELOW THE KNEE, BY UNZIPPING THE TOP PART, AND ALSO AS HIGH BOOTS.

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THE PROCESS

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THE AFTERTOUCH

THE AFTERTOUCH IS MY FIRST CONCEPTUAL JEWELRY PROJECT THAT WAS INSPIRED BY THE GRILLZ THAT RAPPERS USUALLY WEAR.

I WAS INSPIRED BY THE ROUGHNESS OF THIS TYPE OF JEWELRY AND THE WAY THAT IT REPRESENTS THE HIGHER STATUS OF ONE INDIVIDUAL IN SOCIETY. I TOOK MY INSPIRATION ALSO FROM THE BALACLAVA, THAT HIDES THE FACE COMPLETELY, LEAVING ROOM ONLY FOR THE SHINING JEWELRY, THIS IS WHY IN MY PHOTOS THE FACE OF THE MODEL IS HIDDEN, FINDING COMFORT IN THAT.

I DECIDED TO TAKE IT A STEP FURTHER AND CREATED THE JEWELRY FROM A MOLD OF MY OWN TEETH, MAKING A BRACELET, A RING AND THE TEETH ACCESSORY.

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OF

MAKING

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RIOT

RIOT IS THE FIRST COLLECTION THAT I CREATED FOR MY FINAL HIGHSCHOOL DIPLOMA EXAM.

I WAS INSPIRED BY THE PUNK-ROCK CULTURE, AS IT'S A GENRE THAT DEFINED MY TEENAGE YEARS. I WAS DRAWN BY THE REBELLION OF THE PUNK SCENE, BUT WANTED TO KEEP IT ALSO A BIT CONSERVATIVE, NOT BEING TOO REVEALING, AS THIS IS HOW I EXPERIMENTED THIS GENRE.

I CHOSE TO GO FOR TWO DIFFERENT COLOUR PALLETTES OF MY DESIGNS TO REPRESENT THE CONTRADICTION BETWEEN THE DARKNESS AND PLAYFULLNESS REPRESENTED IN THE PUNK WAVE.

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