Need Help Deciphering Paid Media Advertising? Here’s the One and Only Glossary You’ll Need
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Paid media advertising, online advertising, or whatever you want to call it, is a staple if you want your business to succeed. If you’re doubtful, consider that digital spending is forecasted to grow from $83 billion in 2017 to $129.23 in 2021. With that in mind, it’s time to learn some terms you’re likely to come across in paid advertising. Keep in mind that these are the terms you’re likely to come across, and not every single term in digital advertising. Without further ado, let’s get started! ● Accelerated Ad Delivery: An ad delivery method that spends your budget faster than a standard ad delivery. ● Ad Delivery: Within AdWords, a setting that determines the pace you want your ads to be shown throughout the day. The two settings are standard and accelerated. ● Ad Extensions: Additional ad features that increase the possibility of a clickthrough, such as a business’ phone number, address, etc. ● Ad Group: Contains one or more ads which target a shared set of keywords. ● AdMob Ads: Ads that appear within mobile apps through Google AdMob. ● Ad Position: The order in which your ad appears to users in relation to other ads. ● Ad Rank: A value that’s used to determine your ad position, calculated with your bid and quality score. ● Ad Rotation: When you have multiple ads, your ad rotation determines which ad is displayed. ● Ad Scheduling: A setting that allows you to control when and for how long your ads are displayed. This is useful if your target audience is more likely to be