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MAXTOR // Brand Guidelines
SENIOR
Where we’re going
Martha, 98
• Marths is a widow who has 4 children and 11 grandchildren who she wants to keep in touch with. • She loves to spend time with her family because her parents passed away when she was very young. • Most of her family stays near each other to take care of her. • She likes to share her old experiences with her neighbors and her family. • She remembers her memories by opening pictures on her iPad. • She loves to cook for her whole family and she loves to knit clothes for her grandchildren because she wants them to have a good memory about her when she passes away. • In the next year, she will have her great-grandson. When she heard about it, she was very happy, but at the same time, she's also afraid that she will have less time to spend with him. • She would like to divide her asset before she dies for reducing argument in her family when she passes away.