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Maxtor Rebranding Book Communication Guidelines Fall_2015


STORY BEGINS...


CONTENTS

01.

02.

WHERE WE WERE

WHERE WE'RE GOING

History

05

Our Visual

12

Timeline

06

Our Mission

15

Previous Look

16

New Look

18

People we care about

21

Our Competitors

28


03.

04.

HOW WE'RE GETTING THERE

HOW YOU CAN JOIN US

Logo Sketches

34

Our Future

61

New Logo

36

New Features

62

Logo Anatomy

38

Brand Expansion

67

Logo Variations

40

Logo Sizing

42

Logo Color Variations

44

Incorrect Usage

46

Typography

48

Colors

52

Stationery

54


01.


WHERE WE WERE


“

We are not makers of history. We are made by history. —Martin Luther King Jr. A leader in the African-American Civil Rights Movement


05

HISTORY Maxtor is an American computer hard

in the New York Stock Exchange as “MXO.”

disk drive manufacturer which is the third

Maxtor bought hard drive manufacturer

largest hard disk drive manufacturer in the

MiniScribe in 1990. Maxtor was getting

world. Maxtor targeted both the server and

close to bankruptcy in 1992 and closed

desktop market, concentrating on disk

its engineering operations in San Jose,

capacity more than disk speed for desktops;

California, in 1993. In 1996, Maxtor

thus the company name is derived from

introduced its DiamondMax line of hard

the words maximum and storage.

drives with DSP-based architecture. In 2000, Maxtor acquired Quantum’s hard

In 1981, three former IBM employees

drive division, which gave Maxtor the

have begun searching for funding, and

ATA/133 hard drive interface and helped

Maxtor was founded the following year. In

Maxtor revive its server hard drive market.

1983, Maxtor shipped its first product, the

In 2006, Maxtor was acquired by Seagate.

Maxtor XT-1140. In 1985, Maxtor filed its initial public offering and started trading


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MAXTOR // Brand Guidelines

TIMELINES 1985 Maxtor filed its initial public offering and started trading in the New York Stock

1982

1996

Exchange as "MXO."

Maxtor is launched by three

Introduced its DiamondMax

former IBM employees,

line of hard drives with DSP-

1990

Where we’re going

James McCoy, Jack Swartz,

based architecture.

and Raymond Niedzwiecki. Entered the mass market with its purchase of the assets of bankrupt MiniScribe in Longmont, Colorado.

1982

1991 The company's new management quickly introduced Tahiti II, the company's 1-gigabyte

1983

erasable optical disk drive.

Maxtor shipped its first product, the Maxtor XT-1140.

1986 Developed into a market leader primarily because it was able to identify industry trends quickly and improve its manufacturing efficiency.


07

2005 Expanding into the external hard drive market. Its Maxtor One-Touch II external hard drive was marketed as convenient storage for the home user.

2015 Introducing news lines of products, services, workshops, and education programs.

2000

2008

Maxtor acquired Quantum's

Combined with an

hard drive division, which

unexpected pricing

gave Maxtor the ATA/133 hard

war, these financial

drive interface and helped

difficulties resulted in

Maxtor revive its server hard

Maxtor’s revenues

drive market.

dropping 24 percent.

2018 2018 Developed into a market leader of preserving data and memories.


02.


WHERE WE始RE GOING


“

We must always change, renew, rejuvenate ourselves, otherwise we harden. —Johann Wolfgang von Goethe A German writer and statesman


MAXTOR // Brand Guidelines

Where we’re going

12

OUR VISION Preserving important data is the idea behind the original Maxtor. In the past, we provided digital storage where people could keep their information in a safe place. Toady, we believe that it is not only information or data that we would like to keep, but also memories. We will develop an innovative memory storage system in order to maintain better relations between people. The rebranding will focus on preserving memories and connecting with other people by introducing new lines of products, services, workshops, and education programs. The new Maxtor will provide new userfriendly technology that’s easy to use for every age.


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MAXTOR // Brand Guidelines

Where we’re going

“ COLLEC TING, PRESERVING, AND SHARING MEMORIES SAFELY Maxtor Soul


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OUR MISSION Maxtor helps people collect, preserve and share precious memories, from the personal to the financial, to build better connections.


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MAXTOR Guidelines MAXTOR// //Brand Brand Guidelines

PREVIOUS LOOK

Where we’re going

Maxtor was a hard disk drive manufacturer. In the past, Maxtor is a pretty much business. The old personality of Maxtor have a cold, serious and solid feeling.


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MAXTOR Guidelines MAXTOR// //Brand Brand Guidelines

NEW LOOK

Where we’re going

The new Maxtor is not only care about business or data, but also personal memories. The new Maxtor builds an innovative storage system in order to maintain better relations between people.


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Where we’re going

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MAXTOR // Brand Guidelines


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PEOPLE WE CARE ABOUT Maxtor is for everyone of you. Our personas represent people who are not only care about their critical memories, but also business data. We promote cooperation for our audience through the system of collecting, preserving, and sharing from individual to community.


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MAXTOR // Brand Guidelines

CEO

Where we’re going

Steve, 56

• He is a married guy who has 2 teenage daughters. • He is crazy about his work because when he was young, he had a tough life. • As a CEO, he has a lot of work and needs to travel to different countries to deal with business. • Talking on the phone is a normal way to connect with his family because he doesn’t have enough time to go back home. • His wife understands about his working situation, but their children don’t. Both of them need his care and his participation. • His children rebel against him because they are disappointed when their father chooses his work rather than them. • He would like to talk, do activities, travel, and share his experiences with his children more, but it is impossible to abandon his work.


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ELEMENTARY STUDENT Max, 7

• He was born in the United States, but his family emigrated from China. • His grandpa came to the US with his family to find a better life because he thought America has much more opportunity than China. • Beginning with a new place, a new language, and a new culture was difficult for their family. • He was born when his family situation was better, but his parents still needed to work hard. • He is really close to his grandpa because of the time he spends with his grandpa. • His grandpa likes to tell stories about when he was in China. His grandpa also teaches him about Chinese language and culture. • After hearing the stories from his grandpa, he always brings those stories to tell his friends at school.


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MAXTOR // Brand Guidelines

SENIOR

Where we’re going

Martha, 98

• Marths is a widow who has 4 children and 11 grandchildren who she wants to keep in touch with. • She loves to spend time with her family because her parents passed away when she was very young. • Most of her family stays near each other to take care of her. • She likes to share her old experiences with her neighbors and her family. • She remembers her memories by opening pictures on her iPad. • She loves to cook for her whole family and she loves to knit clothes for her grandchildren because she wants them to have a good memory about her when she passes away. • In the next year, she will have her great-grandson. When she heard about it, she was very happy, but at the same time, she's also afraid that she will have less time to spend with him. • She would like to divide her asset before she dies for reducing argument in her family when she passes away.


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DOCTOR Kevin, 44

• He is single adult who always spends all of his time studying and researching about memory systems. • He is a new doctor in a Memory and Alzheimer’s treatment center and an expert in Memory Disorder. • He likes to listen and share different stories with his patients. • Every patient loves him because he pays attention and dedicates all of his efforts for every patient. • Being a doctor reminds himself of his father who thought his career choice would be tough for black man. • He has started to be interested in the memory function because he used to be a volunteer in a senior center when he was in high school. At that time, he met Mary, 76 years old, who loved him as her son. Sadly, in next few years, she had forgotten him because of memory problems. • He is also interested in high technology which is becoming more and more powerful in human life, and he thinks one day technology could solve medical problems.


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MAXTOR // Brand Guidelines

PHOTOGRAPHER

Where we’re going

Liza, 23

• She is a single young photographer who likes to travel around the world to take amazing photos. • After she gets back from different countries, she likes to stay at home for a week to spend time with her family. • Because she has to travel a lot, she likes to surprise and give special moments to her loved ones. • When she works, she always goes to new and different places where she has never been before by backpacking. • She usually researches and saves information about history of locations where she would like to go in her phone. • She loves to share her experiences and culture with people in different places through her photos. • Collecting photos and writing daily are her habit.


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HISTORIAN Josh, 54

• He is a single historian who spends most of his time to research human history. • He enjoys and joyfully observes traditions and culture, especially where custom prescribes. • He is interested in history when he was in high school because he heard the story of his uncle who was a soldier in Vietam War. • He is curious about human being, so he has started to research about past events as relating to the human race; as well as the study of all history in time. • He became a professor in university after got Ph.D. degree because he loves to share his knowledge with younger people. • When he has free time, he always goes to public library for reseaching the history from the old books. • He also loves to go to church for exchanging his experiences and learning new stories with people because he believes that talking is another way to study the history.


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MAXTOR // Brand Guidelines

OUR COMPETITORS

Where we’re going

MORE SOCIALY CONCIOUS

01. New Maxtor Facebook

StoryCorps

Twitter Flickr StoryWorth

Vine

Instagram Tumblr

Seagate

WD

LOW TECH

HIGH TECH

Hitachi Quntum

Old Maxtor Micropolis LESS SOCIALY CONCIOUS


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EASY TO ACCESS

02. New Maxtor Facebook Twitter

Instagram Tumblr Flickr Vine

StoryCorps

Seagate WD Hitachi LOW AGE RANGE

Quntum

Micropolis Old Maxtor HARD TO ACCESS

StoryWorth HIGH AGE RANGE


03.


HOW WE始RE GETTING THERE


“

Design is not just what it looks like and feels like. Design is how it works. —Steve Job Co-founder, Chairman, and CEO of Apple Inc.


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MAXTOR // Brand Guidelines

How we’re getting there

LOGO SKETCHES

Our new logo in the beginning is based on the concept of containment. After we explore for awhile, we come up with new idea which is an elephant. The elephant represent long memoty, family and strenght. There are some of the original sketches.


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MAXTOR // Brand Guidelines

How we’re getting there

NEW LOGO

+

M

The new Maxtor identity is the most fundamental part of our brand, and it ensures uniformity across all corporate communications, including internal and external communications. From product packaging, services, workshops, education programs, ads and website, it functions as a personal idea of the ourcompany. The signature consists of two elements, symbol and wordmark, that work together as a whole. The combination of the elephant and letter “M� is the defining feature of our design system, and the starting point for many graphic elements. The elephant in the signature represents long memory, family, and strenght, which follows our brand idea of collecting, preserving, and sharing precious memories from the personal to the financial. Using lower case typography and rounded geometric typography for the signature sends a message to our customers that our company if friendly and customer focused. The alignment and proportions of this signature should not be change in any way.


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MAXTOR // Brand Guidelines

How we’re getting there

LOGO ANATOMY

Logo Anatomy The logo dimensions are based on "x" height of the logotype. The alignment ana proprtions of this brandmark should not be changed in any way.


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Clear Space To ensure that the Maxtor logo is always highly visible the area surrounding the brandmark must be keep free of other graphic elements.


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MAXTOR // Brand Guidelines

LOGO VARIATIONS We use the same version in print and on screen because The new Maxtor logo is simple and easy to understand. There are four offical formats for the logo—Signature,

How we’re getting there

Horizontal lock up, Symbol only and Logotype only.

Primery logo_01.

01.

Signature The signature mark should be use whenever possible. Graphic mark and logotype in vertical configuration and centered. Color logo is on white background.

Altenative logo_03.

03.

Symbol Symbol should be used when the design space is limited.


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Altenative logo_02.

02.

Horizontal Lock up

Horizontal should be udes when the design don't have much space on the top and bottom.

04.

Altenative logo_04.

Logotype Logotype should be used when space don't allow for the graphic mark or when reproduction quality fails at small size.


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MAXTOR // Brand Guidelines

How we’re getting there

LOGO SIZING

We think ahead for the different uses of our logo, so we have a regulation for logo size. In different size media or different size of work, we will need to use logo in different size to fit the area best and our logo still legible. Here is the minimum size using guide chart based on height of each area.


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Signature

10 m

SIZE BY HEIGHT

1m

1 cm

5 mm

Horizontal

Symbol

Logotype


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MAXTOR // Brand Guidelines

LOGO COLOR VARIATIONS For consistency, our logo with grey elephabt, yellow eye and black logotype should only be used only on white background. When using the logo in photographys or other solid

How we’re getting there

color backgrounds, the logo needs to be convert to Maxtor Grey or white.

5%

10%

20%


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Maxtor Yellow

40%

60%

Maxtor Light Grey

80%

Maxtor Grey

100%


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MAXTOR // Brand Guidelines

How we’re getting there

INCORRECT USAGE

Maxtor logo must always be easy to read and recognizable. The examples on this page demonstrae incorrect uses of the Maxtor brandmark and illustrate some of the unacceptable uses of the Maxtor brandmark. Please do not alter the Maxtor brandmark in any way.


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Do not flip the elephant.

Do not rearrange any element

Do not change the propor-

of the brandmark.

tions of the brandmark.

Do not switch colors on the brandmark.

Do not add a gradient or

Do not add a drop shadow to

spectrum to the brandmark.

the brandmark.

Do not reverse the brandmark

Do not add any element over

Do not apply the brandmark

Do not apply the brandmark

to be a outline.

the brandmark.

to a background where lack

to a busy background.

Do not rotate the brandmark.

of contrast.

Do not skew the brandmark.


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MAXTOR // Brand Guidelines

How we’re getting there

TYPOGRAPHY

Mm Proxima Nova Proxima Nova is a sans-serif typesace used for title, headline, quote and caption .The geometric shape in Proxima Nova typeface not only emphasise Maxtor's friendly, but also modern proportions. Proxima Nova is also available in a wide range of weights and styles.


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Proxima Nova Light ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()

Proxima Nova Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*() Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*() Proxima Nova itlic ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*() Proxima Nova Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()


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MAXTOR // Brand Guidelines

How we’re getting there

TYPOGRAPHY

Mm Museo Slab Museo Slab is a slab-serif typesace used for body text. Museo Slab is the perfect balance between formality and informality which represents Maxtor's personaity very well. The font is not serious or austere, but it sparkles with professional fun. Museo Slab is also available in a wide range of weights and styles.


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Museo Slab 100 ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()

Museo Slab 300 ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()

Museo Slab 300 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()

Museo Slab 500 ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()

Museo Slab 700 ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()


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MAXTOR // Brand Guidelines

Maxtor Black CMYK : 60 / 40 / 40 / 100 RGB : 0 / 0 / 0 HEX : # 000000

How we’re getting there

Pantone : 433C / 433U / 419M

Maxtor Grey CMYK : 64 / 56 / 54 / 30 RGB : 88 / 86 / 87 HEX : # 565657 Pantone : 431C / 432U / 425M

COLORS Color is one of the elements that represent Maxtor's personality. Light grey represent the color of an elephant and yellow represent the color of an elephant's eyes which represent long memory, family and strength. Grey and yellow also communicate the balance between friendly and serious personality.


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Maxtor Yellow CMYK : 10 / 20 / 100 / 0 RGB : 233 / 195 / 30 HEX : # e9c31e Pantone: 116C / 108U / 109M

Maxtor Light Grey CMYK : 51 / 43 / 43 / 0 RGB : 139 / 138 / 138 HEX : # 8b8a8a Pantone: Cool Grey 6C / 5U / 423M


How we’re getting there

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04.


HOW YOU CAN JOIN US


If people believe they share values with a company, they will stay loyal to the brand. —Howard Schultz CEO of Starbucks


How you can join us

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MAXTOR // Brand Guidelines


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OUR FUTURE Maxtor was a computer hard drive

between people. Maxtor develops systems

company for over 30 years which helped

that enable people and businesses

people store their information. Over the

around the world to collect, preserve and

years the amount of information stored

share their most critical memories and

has grown by many megabytes and

business data. We can fulfil our mission

data storage is more than just archiving.

from individuals to communities and it

That means Maxtor can be involved in

can be categorized into seven general

so much more. The new Maxtor still keeps

classifications—products, services,

the old mission, to protect and collect

environments, experiences, education,

important information. The new Maxtor

events and co-branding.

builds an innovative storage system in order to maintain better relations


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MAXTOR // Brand Guidelines

How you can join us

NEW FEATURES 01.

MaxEye Front

17.

Academy of Maxtor

02.

MRVS

18.

MaxWorld

03.

MaxHolo

19.

MaxStore

04.

MaxTime

20.

MaxHall

05.

MaxChips

21.

MaxMuseum

06.

Core Memory

22.

Memory Theater

07.

MaxEye Back

23.

Memory Workshop

08.

MaxBrain

24.

MPC

09.

MaxLogic

25.

MaxInnovation Laboratory

10.

Max PA

26.

Learning by Experience

11.

MaxCloud

27.

MaxHibition

12.

MaxRoom

28.

MaxFam

13.

MaxShare

29.

MaxMove

14.

MaxStory

30.

The McCoy Medical Lab

15.

Maxsive Server

31.

MaxPhotos Contest

16.

MaxTime Center


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03. [P] 04. [P ] 09. [ P, EDU] 10. [ S]

INDIVIDUAL

12. [S, EN]

14. [ S]

FAMILY

08. [P] 05. [ P]

23. [EDU] 06. [P]

02. [ P, EXP] 24. [EDU]

11. [ S]

28. [EV]

01. [ P] 29. [EV, EDU] 13. [ S, CO] 27. [ EV] 15. [S]

16. [S, EN]

07. [ P] 31. [ EV] 26. [ EDU]

22. [EXP, EDU]

30. [ EDU] 21. [ EXP]

18. [EN]

17. [ EN] 19. [EN]

20. [EN] 25. [EDU]

COMMUNITY

1

Products [P ]

3

Envitonments [EN]

5

Education [EDU]

2

Services [ S]

4

Experiences [EXP]

6

Events [ EV]

7

Co - Branding [CO]


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MAXTOR // Brand Guidelines

01. [P]

06. [P]

11. [S]

MaxEye Front

Core Memory

MaxCloud

A tool to record your life. Wear it to help

A tool for huge storage. Use it for

The online storage service that provides a

you remember stories everyday and

collecting and preserving your personal

space to store your presonal information.

everywhere through voices and visuals.

information in a safe place.

We strongly protect our clients secrets in

02. [P, EXP]

07. [P]

MRVS (Maxtor Reality Visual System)

MaxEye Back

A next-generation virtual reality tool to

A device for recording situations behind

show the incredible as real. The MRVS

you. Use it to expand new experiences like

advanced display technology, combined

you're never seen.

with its precise, low-latency tracking system, enables the sensation of presence which makes you feel and experience things as if you’re actually there.

03. [P] MaxHolo

MaxBrain (Brain Booster)

04. [P] MaxTime

12. [P, S, EN] MaxRoom A private room for recording your tech features such as a climate-controlled room, command chair with custom lighting, up to five monitors and so on

Maxtor collaborates with our medical

to support your enjoyable time with your

lab to provide a supplement for helping

memories.

people to improve intelligence, alertness,

A hologram tool to project memories or more realistic.

Maxtor.

memories and data. We provide high-

08. [P]

focus, and memory in the long term. data. Expand from 2D to 3D to make it

the most secure server, Maxsive Server of

09. [P, EDU] MaxLogic

13. [S, CO] MaxShare Maxtor team up with StoryCorps to provide mobile recording services for

Maxtor researches and creates Game-

recording different stories from different

based Education to let people enjoy while

people to share with the world.

improving your memory skill. We'll Maxtor provides an earth-friendly time

help challenge you in the areas that you

capsule tool for backing up a lifetime’s

care about.

worth of memories. One of the methods that helps people commumicate at a specific time in the future, or convey a

MaxChips A way to keep your personal memories and data with you and to access information you need through internal or external chips.

MaxStory

10. [S] Maxtor believes memory can become

Max PA

message to future people.

05. [P]

14. [S]

strenght. We provide a service that transfers printed photos to be digitized

Maxtor provides helpers to help you

photos or old records to be a new for

learn data protection rules to control

people to build their own stories.

your personal data, and to simplify the regulatory environment for businesses.

15. [S] Maxsive Server Maxsive Server is the main software of Maxtor which shares data or hardware and software resources between all of our systems.


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16. [S, EN]

21. [EXP]

27. [EV]

MaxTime Center

MaxMuseum

MaxHibition

The time capsule center preseves all of

A place where people from different

Collects and displays the stories in the

our clients time capsule and sends them

countries and cultures can learn and get

past for people in the future generation to

back to the clients when they have

new experiences.

teach people about memories.

22. [EXP, EDU]

28. [EV]

Memory Theater

MaxFam

_Maxtor provides historical films for

The event that gathers families member

requested them.

17. [EN] Academy of Maxtor A safe and positive place for teenagers to learn, meet, explore and share their time together. From classrooms to activities rooms, the academy provides the best education and experiences.

18. [EN]

education based on real people memories. _Maxtor encorages people to consider relationships by projecting personal memories from your family memories storage film.

23. [EDU]

MaxWorld

MaxStore

24. [EDU]

A place where people can buy Maxtor’s

MPC (Maxtor Preserving Class)

and stories.

The McCoy Medical Lab This lab researches, tests and produces a variety of supplements which helps people improve their brain in the areas

A class where people can learn how to preserve and secure their memories in

community can share their experiences

the most critical memories and business

that they care about.

products that help people to remember the

A place where people in the Maxtor

seminars and the right tools to preserve

30. [EDU]

power and have strong memories.

MaxHall

We use technology to provide educational

A place where people can enjoy the activities that we provide to boost brain

20. [EN]

MaxMove

data in different cities every year.

19. [EN]

information.

29. [EV, EDU]

Memory Workshop The body that collects all of the memories in the world.

together to build good memories.

the long term and keep their important

31. [EV]

data safe.

MaxPhotos Contest

25. [EDU]

This contest helps people bring back their memories and have better relations

MaxInnovation Laboratory This lab creates and tests Maxtor’s products as we research human memory.

26. [EDU] Learning by Experience A learning by experience from history class where we teach how to solve the problems from real situation in the past that we collect in the MaxWorld.

between families or friends. This contest works by recreating childhood photos.


BRAND EXPANSION


How you can join us

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PRODUCT

MRVS Maxtor Reality Visual System

A next-generation virtual reality tool to show the visuals as real. The MRVS advanced display technology combined with its precise, low-latency tracking system enables the sensation of presence which makes you feel and experience as you’re actually there. In our design you’ll feel and see the attention to detail. Customizable, comfortable, adaptable, and beautiful, the MRVS is technology and design as remarkable as the experiences it enables. Individual Family Community


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“

Seeing is believing.


How you can join us

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EDUCATION

MaxInnovation Laboratory The MaxInnovation Laboratories use high technology to research, create and test our products and systems, including software and hardware. In the lab, we have the full range of equipment to achieve our goals in life science research of human memory, so we can deliver breakthrough discoveries to save and improve lives.

Individual Family Community


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MAXTOR // Brand Guidelines

How you can join us

PRODUCT

MaxChips Our chips are a new generation of recording technology to help you remember all of your critical memories and business data. It is easy to use and easy to access with our entire product line for our clients convenience. Moreover, we provide the highest security to protect your important data and also your precious memories, so you don't have to worry if you lose your chips.

Individual Family Community


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How you can join us

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Soft Contact Lens Using high technology to keep your eyes feeling comfortable throughout the demands of your day.

Sensor Fast responds to a physical stimulus such as light, sound, or a particular motion and transmits a resulting impulse to the chips.

MaxChip Stores your personal memories and data up to 1 terabyte.


How you can join us

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MAXTOR // Brand Guidelines


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SERVICE

MaxStory Maxtor believes memories can become strength. We provides a service that transfers printed photos or old tape recording which're damaged or need repair to be digitized version which're accessible on every new device. Our service also provides specialists who're experts in storytelling to help you build your own stories for yourself or others. Plus, we offer a huge storage space to back up your stories in case you lose your files or your files are damaged. Individual Family Community


How you can join us

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How you can join us

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SERVICE

Maxsive Server Maxsive Server is the main Maxtor software which shares data and resources between our entire system. We design and empower the deliverables of an efficient server, storage and data center for suiting our products and systems. We use high technology and professional staff to run the Maxsive Server to understand our clients in order to innovate and collaborate between users and technology to develop the best server.

Individual Family Community


“

Safety is our first priority.


How you can join us

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MAXTOR // Brand Guidelines


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ENVIRONMENT

MaxHall Maxtor Meeting Hall is a creative offsite meeting space for people who want to share their experiences and stories. This unique space includes everything you need to make your stay enjoyable and comfortable as home. The Maxtor Meeting Hall is designed for community area meetings for up to 30 guests, and amenities of our space include a huge grand room with long tables and comfortable chairs, three oversized comfy couches, massive wall-sized whiteboards and fast Wi-Fi. Individual Family Community


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MAXTOR // Brand Guidelines

How you can join us

SERVICE

MaxRoom A private room for recording your memories and data. We provide high-tech features such as a climatecontrolled room, command chair with custom light, up to five mornitors and so on to support your enjoyable time with your memories. Moreover, we also give a client full service of interior design which make our products go well with furnish and home's environment.

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MAXTOR // Brand Guidelines


We provide an innovative imagination environment which includes a world class seat and three LCD touch screens. This feature will kill our clients relax and healthy while recording or reviewing their memories.


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EXPERIENCE

MaxMuseum Maxtor Museum collects historical stories from different countries and cultures in the world. We provide this knowledge for everyone to learn and get new experiences. In different periods of time, we have different topic exhibitions that collect unknown stories to share with the world. We create various activities which're based on the stories in the museum to interact with people to imitate situations to learn and solve problems. Individual Family Community


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EVENT & EDUCATION

MaxMove We use technology to provide educational seminars and the right tools to preserve the most critical memories and business data in different cities every year. Our learning topics depend on recently situation around the world, but mostly is about the protection of presonal memories to financial data. This moveable learning is a free event which provides for all ages. Individual Family Community


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SERVICE & CO-BRANDING

MaxShare Maxtor team up with StoryCorps to provide mobile recording services for recording different stories from different people to share with the world. We do this to remind people with everyone's story for building the connections between people and teaching people about the value of listining. Individual Family Community


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...THE END


PRINT & BINDING: Chayanee (Aum) Iamsirikulmitr ichayanee@yahoo.com First Published 2015 @2015 Chayanee (Aum) Iamsirikulmitr Designed by Chayanee (Aum) Iamsirikulmitr Printed in the United States of America

RESOURCES: Google.com Flickr.com

CREDITS: Hunter Wimmer Monica Berini


A Story of Life  

Maxtor Rebranding

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