What Are Email and EDM Marketing Campaigns? First you should know that EDM stands for Electronic Direct Mail. Secondly, you should be aware that EDMs and email marketing campaigns are two separate things.
Producing an EDM is a much larger effort than simple email communication. Some of the most commonly used channels used for EDMs include: Social Media Channels PPC Campaigns Remarketing Advertising Offline Advertising If you are ready to make a serious commitment to online marketing, then planning an EDM or email marketing strategy is one of the most cost-effective ways to generate results you have been looking for. The nature of the emails sent is dependant on what the desired action of the recipients is. Do you want them to like you on facebook, buy a product directly or are you just touching base to strengthen the relationship they have with your brand?