The Crux: How Leaders Become Strategists
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Financial Times, Best Business Books Forbes, Best Business Books
The Next Big Idea Club, Best Leadership Books The Globe &Mail, Best Management Books“Esential reading if you want to cut through the fog of what it takes to build and drive a successful
business...The Cruxis your guide to become a successful leader and strategist with impact.”#8213Essa Al-Saleh, CEO, Volta TrucksThe paradigm-busting theory for doing strategy. What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt’sbreakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge—th aspect that is both surmountable and promises the greatest progress—an taking decisive, coherent action to overcome it. Rumelt defines the essence of the strategist’sskill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk’score challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX’srockets enabled them to be used again—raically reducing the cost of putting a pound in orbit. Musk’sstrategy was not based on how value is created or how to position SpaceX in its industry. It was a design foraction, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough.